How partnering with companies helps Plan achieve its strategic goals

What are we trying to achieve?

One Plan, One Goal

Programme Commitment:
We will maximise our reach and
impact on childrens lives
Resource Commitment:
We will increase our resources to enable us to
maximise reach and impact

Collaboration Commitment:
We will achieve greater impact on child poverty
through collaboration with others

Financial value measures

Non-financial value measures

Networks and influence

Use of advocacy, business and stakeholder networks
to deliver Plans mission. For example World Economic
Forum, Solutions For Youth Employment coalition,
access and introductions to partners clients
Income

Cost reduction

How are we trying to achieve it?

Brand value partnerships

Use of partner media channels to raise Plans brand
awareness and mission
Grant funding

Corporate donations including

emergency appeals

Commercial sponsorship of events

Staff fundraising

The majority of
Plans corporate
relationships
currently sit in
this box

Gifts in Kind
Any goods (such as product donations) or
services (such as pro-bono professional
services) provided to Plan without charge

Programmatic delivery
For example as a core component to Plans youth
employment programmes such as training/linking
youth with jobs
Business and Human Rights
Work in partnership to increase engagement with:
- UN Guiding Principles on Business and Human Rights
- Childrens Rights and Business Principles
- United Nations Global Compact
Insight and research
Giving Plan access to business intelligence

Cause Related Marketing (CRM)

A consumer-facing marketing partnership
to raise income and awareness

Innovation
Working with partners to develop or co-create new
products, services or ways of working

Public-Private Partnerships (PPPs)

A coalition of partners including
government(s) and one or more companies

Social enterprises
Partnering with a business that sell services or products
for a social impact, with profits reinvested in its mission

Programmatic delivery implementation

Where a sub-contractor (e.g. company)
provides grant services at-cost and the
donation/financial saving to Plan is quantifiable

Volunteering
For example, skills based volunteering (separate
to pro-bono which is valued as GiK)

Cross sell other fundraising products

e.g. child sponsorship

Definition:
Corporate partnership a partnership between Plan and for-profit companies (including corporate foundations)
where both parties are committed to achieving mutually agreed goals which deliver on Plans strategic objectives