Sony

Company Name - Sony Corporation

Founded
-May 7, 1946
Headquarters
-1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan
Representative Corporate Executive Officers
-President and CEO(Chief executive officer) - Kazuo Hirai
-EVP(Electronic voice phenomenon) and CFO(Chief financial officer) - Masaru Kato

Major Products

Televisions (LCD televisions)

Digital imaging (Video cameras, digital still cameras, etc.)
Audio / Video (Blu-ray Disc players/recorders, DVD players, home audio, car audio, etc.)
PCs and other networked products (PCs, mobile audio, etc.)
Semiconductors (Image sensors and other semiconductors)
Electronic components (Batteries, audio/video/data recording media)
Professional solutions (Broadcast and professional-use equipment)
Medical (Medical-related equipment)

About Sony
The Sony Group is primarily focused on the Electronics (such as AV/IT products &
components), Game (such as PlayStation), Entertainment (such as motion pictures and music),
and Financial Services (such as insurance and banking) sectors. Not only that they represent a
wide range of businesses, but they remain globally unique.Their aim is to fully leverage this
uniqueness in aggressively carrying out their convergence strategy so that their can continue to
emotionally touch and excite their customers.

The Company Profile

Sony is a global manufacturer of audio, video, communications and information technology
products for consumer and professional markets.With its music, pictures, game and online
businesses, the company is uniquely positioned to be one of the worlds leading digital
entertainment brands, offering an outstanding portfolio of exciting multimedia content.
Sony Europe is a subsidiary of Sony Corporation with Corporate Headquarters located at the
Sony Center am Potsdamer Platz in Berlin. Its role is to manage and develop the companys
electronics business across Europe.

Vision
To create exciting new digital entertainment experiences for consumers by bringing together
cutting-edge products with latest generation content and services.

Mission
Sony is committed to developing a wide range of innovative products and multimedia services
that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy
between businesses within the organisation, Sony is constantly striving to create exciting new
worlds of entertainment that can be experienced on a variety of different products.

Boosting Sonys Electronics Business

A key focus for Sony is to strengthen its all-important electronics business and maintain
market leadership in high profile areas such as televisions, digital imaging, home video
equipment and portable audio. To achieve this, Sony is pursuing three corporate initiatives:
The Customer Viewpoint Initiative emphasises the importance to staff of viewing Sony,
its products and services from a customer perspective.
The Technology Nr. 1 Initiative focuses on reinforcing Sonys cutting-edge technologies
in the areas targeted for maximum investment of resources, including televisions, home
video equipment, digital imaging equipment and Walkman.
The 'Genba' Initiative aims at strengthening frontline operations (genba in Japanese)
such as design locations, manufacturing facilities and sales offices.
Sony delivers thrilling digital entertainment experiences by capitalising on the synergy
between its electronics business, content creation capabilities and movie, music, mobile and
computer games interests. As a world leader in high definition, Sony already offers an exciting
range of broadcast and consumer HD products, as well as content assets that are driving the
industry towards HD digitization.
Sony is the only company that can deliver complete, end-to-end solutions for today's HD
World. We provide the tools for our customers to create, edit, store, share and enjoy High
Definition content. Sony Pictures and Sony Computer Entertainment create movies and games
that maximise the full power and potential of HD while independent film makers and programme
producers are encouraged to realize their unique creative vision in full Sony HD.

Blu-ray Disc will also be a key driver of Sonys HD business. This high capacity, nextgeneration optical disc format is supported by leading companies in every major industry and
offers vast potential for content creators to develop a new generation of HD entertainment
experiences.

High-resolution, super-slim LCD televisions for the digital era

Half a century since the arrival of the first televisions, the TV market is going through a period
of significant change as technology moves from analog to digital and from cathode ray tube
(CRT) to flat panel. Sony has risen to this challenge with the launch in 2005 of its brand-new
BRAVIA* range of high-resolution, slim-profile LCD televisions.
In developing BRAVIA, Sony brought together its most advanced design, manufacturing and
sales capabilities. We incorporated newly developed Sony Panels and other technologies for
outstanding image quality and devised a high impact advertising programme. BRAVIA currently
holds the worldwide No. 1 position for LCD TVs (as of February 2007) and European BRAVIA
sales went from 1 million sets in 2005 to 2.5 million sets in 2006. Sony will continue to capture
the hearts of consumers with BRAVIA, a high-quality range of televisions uniquely suited to the
digital, flat panel era.
In announcing the arrival of the new BRAVIA LCD and SXRD ranges, Sony aimed to
communicate a simple message that the colour you see on these screens is 'like.no.other'.

Radical Broadcasting
The use of Sony HD cameras, video tape recorders and editing equipment by major
broadcasters is helping to speed up the transition to HD broadcasting worldwide. Since
HDCAM was launched in 1997, this format has become the standard for HD content creation
with shipments of recording devices reaching over 31,000 units* worldwide. In April 2006, Sony
released the blue-violet, laser-based 'XDCAM' HD Professional Disc system which gained
6000 sales in its inaugural year. As high definition becomes more commonplace, Sony continues
to play a major support role by supplying HD equipment perfectly suited to specific customer
environments and needs.

Powerful Digital Cinema

In 1999, Sony took the lead in the industry by commercializing CineAlta, a 24-frame-persecond HD professional movie production system. CineAlta paved the way for vast
improvements in movie production efficiency by shifting from tape to recording in digital HD on
tape. This makes it possible to shoot and edit digitally and achieve the same superb image quality
as film. The system has been adopted extensively, and is already credited with the production of
more than 400 movies to date. Sony continues to focus on the CineAta brand and has
strengthened the line-up with new additions including the new F23 digital cinema camera.

All-Action Home Entertainment

Sony brings powerful HD experiences to home entertainment through a wide array of innovative
equipment. Our HD LCD and SXRD rear-projection TVs reproduce HD broadcasts with brilliant
colour and sharpness. Just attach a Blu-ray Disc player and 5.1-channel surround sound system
to create an awesome high-definition, high-fidelity home cinema experience.
Our high-performance Cell processor and RSX graphics processor are incorporated into
PLAYSTATION3 computer entertainment consoles to enable enjoyment of the latest ultrarealistic next generation games.

The Future is Blu-ray

High definition content and the media on which it is recorded represents a key element of the
new HD World. The incredible Blu-ray Disc format offers a storage capacity approximately five
times that of DVD enough for more than three hours of HD-quality MPEG-2 video. This
makes it possible to store a full-length movie plus directors cuts and interactive bonus content on
a single disc. Blu-ray Disc also includes a robust content protection mechanism that features
superior data encoding.
More than 170 partner companies from the consumer electronics, IT, game, movie and music
industries currently support Blu-ray Disc. Top studios including Sony Pictures Entertainment Inc.
(SPE), Metro-Goldwyn-Mayer Inc. (MGM), The Walt Disney Company, Warner Bros.
Entertainment, Twentieth Century Fox, Lions Gate and Paramount Pictures will release titles on
Blu-ray Disc, which can be enjoyed on PCs, consumer electronic products and of course,
PLAYSTATION3.