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INTERIOR DESIGN GUIDELINES

DESIGN GUIDELINES

Table of Contents

The Brand Defining Elements


Guestroom Concepts
Guestroom Suites Floorplans
Technology and Sustainability

DESIGN GUIDELINES

Designing the Wyndham Experience

The Interior Design Guidelines is a key element in Wyndhams ongoing program


to update the look of its interior environments. It will describe the approach
necessary to create spaces that clearly reinforce the Wyndham brand. From our
signature Brand Defining Elements to the design of our Guestrooms, these
guidelines will walk you through the main spaces or Experience Zones of a
Wyndham property, describing the desired look and feel of each.
The following designs are based on the concept of blending business and
pleasure, reinforcing our unique position in the hospitality market. Additionally,
the spaces are intended to support our signature Count On Me! service
philosophy, a key component in delivering a consistent Wyndham experience.

DESIGN GUIDELINES

Our Brand

The Wyndham brand is part of the


Wyndham Hotel Group, the worlds largest
hotel company with nearly 7,200 hotels.
Representing Wyndham Hotels and
Resorts, the Wyndham Grand Collection,
and Wyndham Garden, the brand offers
business and leisure travelers a broad array
of properties in key locations and spectacular
resort destinations around the world.
You are a valued part of Wyndham, and this
document has been created to help you
maximize your benefit from that relationship
by clearly defining the specific elements
and attributes of our brand. Because our
mission is to drive revenue to your property,
and maintaining a consistent standard for
the brand, understanding what makes the
Wyndham brand unique is absolutely critical.
We invite you to explore the essence of the
Wyndham brand.

Wyndham
Wyndham
Hotels and Resorts Grand Collection

Wyndham
Garden

The inviting atmosphere. The

The Wyndham Grand Collection

Wyndham Garden is a smaller

thoughtful touches. The attentive,

is the crown jewel of the Wyndham

hotel solution with Wyndham

personalized service. Its easy to

family. Situated in key urban and

style, offering the great service

understand why Wyndham Hotels

vacation destinations around the

you expect from Wyndham in

and Resorts are so popular with

world, each Wyndham Grand

convenient airport and suburban

business and leisure travelers around

Hotel is a one-of-a-kind experience

locations. Wyndham Garden

the world. Our properties feature

offering sophisticated architectural

offers tasteful, intimate hotels

flexible meeting space, business

flavor, beautifully appointed

with comfortable guest rooms

centers, restaurants and fitness

accommodations, well-equipped

that provide a wealth of thoughtful

facilities. Our resorts offer golf, tennis,

meeting space, distinctive dining,

amenities, as well as flexible

and expert concierge services. The

meeting space to facilitate small

signature Wyndham experience

business or social events.

beautiful beaches, spas and more.


Wyndham Hotels and Resorts offer the
service, comfort and amenities youd
expect from a world-class brand.

on a grand scale.

DESIGN GUIDELINES

How to Use the Brand Defining Elements Section


The Interior Design Guidelines document is divided
into sections that will explore and describe the
Design Concepts in further detail in applications.

Area Description
The Brand Defining Elements

Porte Cochere

Navigation
Which area are we
talking about?

APPROACH: BRAND DEFINING ELEMENTS


The first view from the Porte Cochere will reassure guests that the
hotel will be welcoming and comfortable. Regional details will enhance
the Wyndham signature elements.

FEATURE PLANTERS AT ENTRY

BLUE WELCOMES (Walk-off mat)


gray

Substantially-scaled planters are used at hotel entry.


G R A N D S I G N AT U R E

Neutral planter finishes are used to compliment


building architectural finishes.

WY N D H A M S I G N AT U R E

The building blocksthe core


of the Wyndham brand.

DESIGN SOLUTIONS

Regional plantings are rotated seasonally to provide


variety and a positive first impression.

Examples

Wyndham Signature Items

A signature, high-quality walk-off mat is used at


the entry to every property. The mats can also be
used in other areas of a property as needed during
inclement weather.

G R A N D S I G N AT U R E

Grand Signature Items


Details and services in addition
to the basic WHR Brand
Defining Elements, creating
a signature experience.

A customized Grand Signature mat with


black accent

G A R D E N S I G N AT U R E

Design
Physical applications

G A R D E N S I G N AT U R E

A customized Garden Signature mat with


green accent

Garden Signature Items


Signature elements (in lieu of
the WHR BDEs) that reinforce
a Garden experience.

the brand
defining
elements

DESIGNING THE EXPERIENCE 21

Experience 1 Zone

The Porte Cochre: The 1st Sight from the Street

Approach
First impressions are everything. As our guests arrive they are
making that critical first connection with this place. They want
to feel like theyve made the right choice that this is the
place they want to be.

The Brand Defining Elements

Porte Cochere

APPROACH: BRAND DEFINING ELEMENTS


The first view from the Porte Cochre will reassure guests that the
hotel will be welcoming and comfortable. Regional details will enhance
the Wyndham signature elements.

FEATURE PLANTERS AT ENTRY

BLUE WELCOMES (Walk-off mat)


gray

G R A N D S I G N AT U R E

DESIGN SOLUTIONS
Substantially-scaled planters are used at hotel
entry.
Neutral planter finishes are used to compliment
building architectural finishes.
Regional plantings are rotated seasonally to
provide variety and a positive first impression.

WY N D H A M S I G N AT U R E

A signature, high-quality walk-off mat is used at


the entry to every property. The mats can also
be used in other areas of a property as needed
during inclement weather.

G R A N D S I G N AT U R E

A customized Grand Signature mat with


black accent
G A R D E N S I G N AT U R E

G A R D E N S I G N AT U R E

A customized Garden Signature mat with


green accent

DESIGNING THE EXPERIENCE 23

Experience 2 Zone

Check-in: Both Welcoming and Efficient

WELCOME
At check-in, this is where our guests make their connection to the property.

The Brand Defining


DESIGN GUIDELINES
Elements

Check-In

Welcome: BRAND DEFINING ELEMENTS


The reception area and check-in process are the perfect opportunities to make
that all-important first impression, relying on a beautiful environment combined
with stellar service.

RECEPTION PODS

SIGNATURE VESSEL

DESIGN SOLUTIONS
Pod-style reception desks are used
where possible to allow for more
personal guest-associate interaction.
Blue vases are incorporated as a
decorative element into the immediate
desk area
Infused water station, cold beverages
and chilled towels

INFUSED WATER STATION

G R A N D S I G N AT U R E

Blue vases with fragant fresh-cut flowers


Provide umbrellas and umbrella stands
for guests

G A R D E N S I G N AT U R E

Signature green vase

G A R D E N S I G N AT U R E

G R A N D S I G N AT U R E

The Brand Defining Elements

Check-In

Welcome: BRAND DEFINING ELEMENTS


The color blue in the reception area is the thread that holds the display
together. It introduces the idea that blue represents Wyndham, but that
the shade of blue can vary from one application to the next.

GRAND RECEPTION

WYNDHAM RECEPTION

GARDEN RECEPTION

DESIGN SOLUTIONS
Reception desk characteristics
Freestanding modular pods
Materials that coordinate with
the lobby interior
Signature vessels incorporated in
a variety of ways

G R A N D S I G N AT U R E

W Y N D H A M S I G N AT U R E

G A R D E N S I G N AT U R E

DESIGN GUIDELINES 10

BRAND DEFINING ELEMENT

INFUSED WATER STATION COMPONENTS

INFUSED WATER STATION

DESIGN SOLUTIONS
Conveniently located near the
entry and reception desk area,
a station for cool beverages and
chilled towels provides a gracious
welcome.
A decorative beverage dispenser
displays infused water.
A built-in, glass-fronted beverage
refrigerator holds signature
bottled water.
A double-walled insulated bowl
holds chilled towels for a quick
freshen-up.
Integrated trash and towel drops
discreetly manage discarded cups
and used towels.

DESIGNING THE EXPERIENCE 25

Experience 3 Zone

Lobby Living Spaces: The Heart of the Hotel

ENGAGE
In the lobby living space, our guests will find everything
they need within easy reach. Whether they want a place to
sit quietly or the option be a part of the buzz, this is their
centering point.

The Brand Defining Elements

Lobby Living Spaces

11

ENGAGE: BRAND DEFINING ELEMENTS


As the heart of the public spaces, the lobby living spaces will allow
guests to choose from a variety of seating arrangements that suit their
own styles for socializing.
DESIGN SOLUTIONS
Iconic elements such as fireplaces,
center tables, and sculpture are used
as design features.

CENTRAL GATHERING FEATURE

DESIGNING THE EXPERIENCE 27

Experience 4 Zone

The Resource Center: A Hub of Local Information

DISCOVER
Our guests have come here for a reason. Whether theyre on
vacation or business, they want to experience this place their
way. From the best local escapes to the perfect place to meet
a client, the resource center is where they come to be in the
know.

The Brand Defining Elements 12

Resource Center

DISCOVER: BRAND DEFINING ELEMENTS


Part library and part concierge, the resource center provides guests with
up-to-date information about the area and a wide range of local activities.

DESIGN SOLUTIONS

DESIGN SOLUTIONS

Located near the lobby


and registration areas, the
Discover Resource Center
provides a guest-directed
experience to access
local activities, dining and
entertainment options.
The components of
this area reflect the
design characteristics
of the property and can
incorporate appropriate
existing furniture pieces.

Console for a touchscreen virtual concierge


(Intelity system)
2

G R A N D S I G N AT U R E

At Wyndham Grand,
the Discover Resource
Center compliments
the staffed concierge
position and is
located nearby.

RESOURCE AREA

Knowledge Board
Framed event board
for local staff picks

Console

Shelving
Adjacent shelving
for a library of local
resource materials

The Brand Defining Elements 13

DISCOVER: BRAND DEFINING ELEMENTS

Resource Center

From hand-written staff recommendations to online access to local events,


guests can access information in a manner that suits their style.

DESIGN SOLUTIONS
2

Console for a touchscreen virtual concierge


(Intelity system)

Console

Knowledge Board
Framed event board
for local staff picks

RESOURCE AREA

RESOURCE AREA

Shelving
Adjacent shelving
for a library of local
resource materials

DESIGNING THE EXPERIENCE 29

Experience 5 Zone

The Lounge / Bar: Sophisticated, Casual & Comfortable

SOCIALIZE
Whether meeting with colleagues or unwinding on their own,
the lounge is where our guests can connect with others and
this place. Its relaxing. Its fun. Its where everyday worries fade
away.

The Brand Defining Elements 14

Lounge / Bar

SOCIALIZE: BRAND DEFINING ELEMENTS


The lounge and bar are spaces that are welcoming during the day and vibrant at night,
with beautiful blue accessories providing the Wyndham signature.

TRU BLUE COCKTAIL

DRINK COASTERS

DESIGN SOLUTIONS
Lounge and Bar locations and
characteristics vary depending on
property type and region.
Bar design features encourage
all-day use and allow for day-tonight transition.

G R A N D S I G N AT U R E

WY N D H A M S I G N AT U R E

G A R D E N S I G N AT U R E

Branded coasters

DESIGNING THE EXPERIENCE 31

Experience 6 Zone

The Restaurant: An Upscale Local Treat

DINE
Drawn in by an inviting table, the restaurant is where our
guests get a real taste of local flavor. More than a repast,
here they find a reprieve from the expected hotel restaurant
food. Its a dining experience theyll remember and want to
experience again.

The Brand Defining Elements 15

Restaurant

DINE: BRAND DEFINING ELEMENTS


The restaurant provides guests with an upscale and inviting dining choice.
Both the interior style and the cuisine will be influenced by the region.

BLUE VOTIVE

DESIGN SOLUTIONS
The design features of Food and
Beverage outlets will vary with
property type and location, and
restaurant theme
Blue table-top votive facilitates
the blue thread but allows
customization to compliment
individual property features

G A R D E N S I G N AT U R E

G R A N D S I G N AT U R E

Upscale, specialty restaurant

G A R D E N S I G N AT U R E

Green table top votives

DESIGNING THE EXPERIENCE 33

Experience 7 Zone

The Fitness Center: Inviting guests to Be Well

MOVE
From the equipment to the environment, the fitness area
makes it easy for our guests to be well. Whether theyre here
on an indulgent vacation or need to work out the stresses of a
work trip, this is where they come to be healthy.

The Brand Defining Elements 16

Fitness Center

MOVE: BRAND DEFINING ELEMENTS


The Fitness Center will be clean and energetic, catering to both the business
traveler with limited time as well as those on a leisurely vacation.

OR2ENDERING&ITNESS2OOM

DESIGN SOLUTIONS

FLOOR PATTERN

Drawing from the Wyndham Blue


Harmony branded spa and fitness
program, a feature floor pattern
and signature graphic wall inject
energy into the fitness spaces.
Cushioned sports flooring in
wood-grain pattern is accented
with a ribbon inset of blue textured sports flooring.
The signature vinyl wall graphic
energizes the space and is adaptable to a variety of fitness facility
configurations.

"RAND)DENTITY2IBBON'RAPHIC

Full mirrored wall provides ability


to monitor workout form

SIGNATURE GRAPHIC WALL

"RAND)DENTITY2IBBON'RAPHIC

(ARMONY

$%3)'.$%6%,/0-%.402%3%.4!4)/.



-AY 

"LUE(ARMONY

'ENSLER

$%3)'.$%6%,/0-%.402%3%.4!4)/.



-AY 

'ENSLER

DESIGNING THE EXPERIENCE 35

Experience 8 Zone

Meeting and Event Spaces: Perfectly Planned

GATHER
Every event at a Wyndham Hotel and Resort is a special day.
For business meetings or festive occasions, the event spaces
set the right scene, allowing the hosts to make each event
uniquely their own.

The Brand Defining Elements 17

Meeting Spaces

GATHER: BRAND DEFINING ELEMENTS


The meeting spaces are designed to be highly flexible so that each event
can be personalized for its guests.

DESIGN SOLUTIONS

SIGNATURE BOWL

The design features of


meeting spaces will vary
with property type and
location.
Signature bowl with
signature candy
W Y N D H A M S I G N AT U R E

Branded notepad & pen

G R A N D S I G N AT U R E

Dedicated meeting
concierge.
Desk blotter or folio
used at boardroom
set-ups.

G R A N D S I G N AT U R E

Signature bowl with


signature candy
G A R D E N S I G N AT U R E

G A R D E N S I G N AT U R E

BUSINESS ACCOMMODATIONS

Signature bowl with


signature candy

DESIGNING THE EXPERIENCE 37

Experience 9 Zone

Hallways & Elevators: Important Connections

TRANSITION
Our guests experience the in-between spaces as a seamless
part of their experience. Instead of simply hallways and
elevators, these are the paths to what they came here for.

The Brand Defining Elements 18

Hallways

trANSITION: BRAND DEFINING ELEMENTS


These important in-between spaces keep guests feeling connected to the
Wyndham experience, and are an opportunity to feature regional signage,
artwork and details.

INTERIOR SIGNAGE EXAMPLES

325

METHOD

DESIGN SOLUTIONS
Corridors and connecting spaces convey design continuity
from public areas to guestrooms

325
A

325

Signage incorporates imagery, textures, and materials


that have regional influence and complement the design
vocabulary of a property.
Dimensional fabrication adds a layer of sophistication

325

325
325
325

325
B

THE
GUESTROOMS

The Guestrooms

Three Different Approaches

The following pages incorporate a range of design


information for Wyndham guestrooms.
Three sample schemes are presented to address
a range of property locations and are available
to implement should a property desire a readilyavailable design package. The example schemes
provide a template for implementing Wyndham
brand defining elements and illustrate an
appropriate quality level for Wyndham guestrooms.

the guestrooms 21

GUESTROOM LAYOUTS

KING

DINING LAYOUT, OPTION 1

oPTION 1

DINING

DOUBLE QUEEN

KING

DESK LAYOUT, OPTION 1

WORKING

DOUBLE QUEEN

the guestrooms 22

GUESTROOM LAYOUTS

KING

DINING LAYOUT, OPTION 2

OPTION 2

DINING

DOUBLE QUEEN

KING

DESK LAYOUT, OPTION 2

WORKING

DOUBLE QUEEN

the guestrooms 23

GUESTROOM CONCEPT

SCHEME A

the guestrooms 24

GUESTROOM CONCEPT

SCHEME A

DRAPERY

PILLOW FABRIC
ON BED AND
CHAISE

LEATHER
ON BENCH

DRAPERY FABRIC
PILLOW
ON BED

BED COVERLET

FLOOR LAMP

ACCENT PAINT

GENERAL
PAINT

PILLOW FABRIC
ON CHAISE

BED SKIRT &


COVERLET
BORDER

DESK LAMP

SIDE CHAIR

CARPET

BENCH

HEADBOARD
FABRIC

CHAISE LOUNGE

NESTING
NESTINGTABLES
TABLES

WOODFINISH
FINISH
WOOD

DESK CHAIR

the guestrooms 25

HEADBOARD & CASEGOODS

HEADBOARD

SCHEME A

CASEGOODS

the guestrooms 26

GUESTROOM CONCEPT

SCHEME B

the guestrooms 27

GUESTROOM CONCEPT

SCHEME B

BED COVERLET

DRAPERY

FABRIC ON
BENCH
PILLOW FABRIC
ON BED AND
CHAISE

NIGHTSTAND
LAMP

SIDE CHAIR

FLOOR LAMP

ACCENT PAINT

GENERAL
PAINT

BED SKIRT

FABRIC
ON CHAISE

DESK LAMP

CARPET

BENCH

HEADBOARD
FABRIC

CHAISE LOUNGE

NESTING TABLES

WOOD FINISH

DESK CHAIR

the guestrooms 28

HEADBOARD & CASEGOODS

HEADBOARD

SCHEME B

CASEGOODS

the guestrooms 29

GUESTROOM CONCEPT

SCHEME C

the guestrooms 30

GUESTROOM CONCEPT

SCHEME C

DRAPERY

FABRIC
ON HEADBOARD
PILLOW FABRIC
ON BED &
BED SKIRT

NIGHTSTAND LAMP

SIDE CHAIR

FLOOR LAMP

ACCENT PAINT

GENERAL
PAINT

PILLOW FABRIC
ON BED & CHAISE

BED COVERLET
PILLOW FABRIC
ON CHAISE

DESK LAMP

CARPET

BENCH

FABRIC
ON BENCH

CHAISE LOUNGE

NESTING TABLES

WOOD FINISH

DESK CHAIR

the guestrooms 31

HEADBOARD & CASEGOODS

HEADBOARD

SCHEME C

CASEGOODS

the guestrooms 32

valet station

DESIGN SOLUTIONS
Conveniently located at the
guestroom entry.
Integrated shelf and hook
enhance functionality of the fulllength mirror.
Wood frame, design details, and
wood finish complement the casegoods finish. (Scheme B shown)

the guestrooms 33

BATHROOM

DESIGN SOLUTIONS
Large format wall and floor
tiles visually expand the
bathroom space.
Accent wall tile complements
design schemes. (Scheme B
shown)
Accent paint color behind
the vanity relates to the
guestroom scheme.

VANITY

the guestrooms 34

BATHROOM

FINISHES & FIXTURES

ACCENT TILE

PAINT

GREEN TEA

7010.201

Graceful
Clean
Fluid

FLOOR & WALL TILE

Ageless

ONE

20 6 4.101

Bold
Restore a sense of
balance with these
Asian-inspired
faucets. The Green
Tea collection uses a
minimalist design to
bring both serenity
and artistry to your
bathroom.

Smooth
Modern
Sophisticated

7010.801

SCHEME A

SCHEME B

20 6 4.451

SCHEME C
T010.502

7010.9 00

T0 6 4.602

20 6 4.801

The unique
contemporary styling
of One speaks to
the minimalists
tastes. Simple and
spare, One adds
nicely to a number
of different design
environments.

the guestrooms 35

BRAND DEFINING ELEMENT

SIGNATURE BOWLS

SIGNATURE BOWL WITH SIGNATURE CANDY

DESIGN SOLUTIONS
A bowl of something sweet
for guests to indulge in;
Different colored bowls will
represent the 3 different tiers
of Wyndham.

W Y N D H A M S I G N AT U R E

G R A N D S I G N AT U R E

G A R D E N S I G N AT U R E

the guestrooms 36

GRAND SIGNATURE

BRAND DEFINING ELEMENT

BLUE RIBBON BLANKET

G R A N D S I G N AT U R E

A throw-style blanket as
upgraded, optional amenity
or accessory
Signature blanket band and
label indicate cleanliness and
a personalized welcome.

the guestrooms 37

BRAND DEFINING ELEMENT

BATHROOM AMENITIES

DESIGN SOLUTIONS
Thoughtful True Blue
Wyndham branded amenities
extend the blue thread to the
guest bathroom, creating a
spa-like experience.
Rubber turtles offer the
potential for limited edition,
collectible mementos.

G R A N D S I G N AT U R E

G R A N D S I G N AT U R E

Gilchrist and Soames


amenities are offered at
Grand properties.

GUESTROOM
SUITES
FLOORPLANS

Guestroom Suite Floor Plans

Varied Plans, Connected Design

Suite floor plans are included to illustrate desirable


characteristics for Wyndham suites. Plans may vary
depending on property type, but design features
and connecting room adjacencies should be similar.

GUESTROOM SUITES FLOORPLANS 40

Suite Plan

KING SUITE
OPTION 1

2 BAY SUITE

2 BAY SUITE 2

CONNECTING DOUBLE QUEEN


CONNECTING DOUBLE QUEEN

GUESTROOM SUITES FLOORPLANS 41

Suite Plan

KING SUITE
OPTION 2

2 BAY SUITE

2 BAY SUITE 2

CONNECTING DOUBLE QUEEN


CONNECTING DOUBLE QUEEN

GUESTROOM SUITES FLOORPLANS 42

Suite Plan

JUNIOR SUITE

CONNECTING
DOUBLE
QUEEN
CONNECTING
DOUBLE QUEEN

3 BAY SUITE

3 BAY SUITE

GUESTROOM SUITES FLOORPLANS 43

Suite Plan

HOSPITALITY SUITE

CONNECTING KING
2 BAY SUITE
CONNECTING KING

2 BAY SUITE

CONNECTING DOUBLE QUEEN


CONNECTING DOUBLE QUEEN

20 January 2011

This document includes information that may be superseded or replaced by additional or more recent material,
surveys or studies. All drawings, measurements, product information and specifications are to be considered nonsite specific and prototypical and are subject to change without notice. All users of this manual are encouraged to
confirm the information prior to any construction, production, fabrication or installation.

All photography and imagery is used with permission and may not be re-used or reprinted without the written
consent of Wyndham Hotel Group LLC.
2011 Wyndham Hotel Group, LLC

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