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# Questin 1

## a) What is the difference between applied and basic research? (5 markah)

b) Discuss in detail FIVE (5) characteristics of scientific method of a good
research and its managerial dimensions (15 markah)
Question 2
a) Explain briefly on:
I.
Simple random sampling (3 markah)
II.
Stratified sampling (3 markah)
III.
Cluster sampling (3 markah)
b) What are the differences between probability sampling and nonprobability
sampling?
(8 markah)
Question 3
c) The internet also provides researcher advantages to build surveys for
deployment on the internet. Identify THREE (3) of these advantages. (6
markah)
d) Explain on the THREE (3) characteristics of a good measurement tool. (6
markah)
e) What is the primary difference between rating scales and ranking scale?
Provide one example for each scale. (3 markah)
Question 4
a) Please provide an explanation for each of the measurement scales below:
I.
Nominal scale (1 m)
II.
Ordinal scale (1 m)
III.
Interval scale (1 m)
IV.
Ratio scale (1 m)
b) What is a questionnaire? (3 M)
c) When is questionnaire suitable data collection instrument (3 M)
d) Explain why a double-barrel question is no suitable to be included in a
questionnaire through
an example of a double-barrel question. (5 M)

Question 5

## A research was conducted to determine womens satisfaction towards make-up

products:
a) Researchers are required to interpret the KMO and Barletts Test and Total
Variance Explained tables before are able to procedd with factor analysis.
How would you interpret these tables?
(10 M)
KMO AND Bartletts Test
Kaiser-Meyer-Oikin Measure
sampling
Bartletts test of
Square
Spehricity

Approx. Chi

.891
3444.329
120
.000

df
Sig.
Total variance explained

Initial Eigenvalues
Co
m.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Total

Extraction sums of
Total
% of
Cumulat
varianc
ive %
es
6.27 39.228
39.228
13.334
52.562
6
7.616
60.177
2.13
6.616
66.794
3

Rotation sums of
Total
% of
Cumulat
varianc
ive %
es
3.20 20.052
20.052
17.059
37.111
8
52.643
2.72 15.531
14.151
66.794
9

% of
Cumulat
varianc
ive
%
es
6.276 39.228
39.228
2.133 13.334
52.562
1.219
7.616
60.177
1.059
6.616
66.794
.760
4.750
71.543
1.21
2.48
.738
4.610
76.154
9
5
.677
4.233
80.386
1.05
2.26
.513
3.208
83.595
9
4
.482
3.015
86.610
.398
2.490
89.099
.364
2.278
91.378
.330
2.061
93.439
.306
1.911
95.439
.289
1.805
97.155
.257
1.604
98.758
.199
1.242
100.000
Extraction method: Principal component analysis

## b) Researchers are also required to test the reliability of the items

representing the construct. Below is the croanbach alpha value for the

## construct satisfaction with five items representing it namely needs,

experience, right choice, usage and wise decision. Interpret these results.
(5 M)

Reliability statistics
Croanbach
Alpha
.686

N of
items
5
Item Total statistics

SATneeds
SATexperien
SATright
SATtouse
SATwise

Scale mean
if item
deleted
15.8659
15.9273
15.8977
15.8636
15.8636

Scale
variance if
item deleted
4.148
4.127
4.005
3.945
4.082

Corrected
item-total
corellation
.654
.679
.778
.783
.733

Croanbach
alpha if item
deleted
.878
.872
.849
.848
.860

## c) When using regression analysis, researcher must be able to interpret the

model summary and coefficient tables. Consider the following regression
analysis for customer satisfaction. What could you conclude from it? (15
M)
Model summary
Mode
l

R square

square

Std. Error
of the
estimate
1
.682^a
.466
.461
.36483
a) Predictors: (constant), symbol, functional, symbol
b) Dependent variable: satisfaction
Coefficient
Model

Unstandardized
coefficients

B
1
(Constant)

.683
.227
.475

Std
Error
.175
.041
.046

Standard
ized
Coefficie
nts
Beta

.260
.404

Sig.

3.912
5.506
10.326

.000
.000
.000

Emotion
.050
.031
Functional
.095
.031
Social
Symbol
a. Dependent variable: Satisfaction

.072
.138

1.602
3.077

.110
.002