Sample Data

The Media Consumer Experience Study (MCES) aims to study consumer feedback on various aspec
and 2013 respectively.

Further details on the sample size and the methodology can be found at the following weblink - htt
ack on various aspects of the media content and services across broadcast, print and online platforms. The M
ollowing weblink - http://www.mda.gov.sg/AboutMDA/ResearchAndStudies/Pages/MediaConsumerExperienceS
nline platforms. The MCES were conducted in 2011
ConsumerExperienceStudy.aspx
Q1
Time Spent (Hours)
Q1. In a typical week, how many hours do you spend on each of the
Descriptive Statistics
N
Minimum
Watch MediaCorp channels via TV
1030
Watch mio TV channels via TV
1030
Watch Starhub TV channels via TV
1030
Read print newspapers
1030
Read print magazines
1030
Listen to the radio via a FM/digital radio set
1030
Watch movies at the cinema
1030
Watch movies using VCD/DVD/ Blu-ray discs
1030
Play console games
1030
Use the internet on any device: Read

newspaper online
1030
Use the internet on any device: Read

magazines online
1030
Use the internet on any device: Listen to

MediaCorp radio stations online
1030
Use the internet on any device: Listen to other

(non-Mediacorp) radio stations online
1030
Use the internet on any device: Watch

MediaCorp TV online
1030
Use the internet on any device: Watch videos

online on SPH websites (e.g., ST online, Stomp)
1030
Use the internet on any device: Watch videos on

Singtel Mio websites
1030

online on Starhub websites
1030

online on other local websites
1030

online on other non-local websites
1030
Use the internet on any device: Play games

online
1030
Valid N (listwise)
1030
Watch MediaCorp
channels via TV
Mean
15 - 19
Age
Gender
Marital Status
Race
Education
13.9
20 - 29
11.7
30 - 39
14.5
40 - 49
18.0
50 - 59
19.9
60 - 65
18.2
Total
16.1
Male
16.5
Female
15.7
Total
16.1
Single
13.8
Married
17.1
Separated/ Divorced
19.3
Widower
7.8
Total
16.1
Chinese
16.6
Malay
15.8
Indian
13.4
Eurasian
17.8
Others
9.5
Total
16.1
Primary level
14.7
Secondary level
20.6
Technical/ vocational degree
16.2
College/ university
undergraduate degree
11.7
Masters/ Doctoral degree

Total
16.3
u spend on each of the following activities? If you dont use the media, you can give your answer as zero.
Statistics
Maximum
Mean
Std. Deviation
87
16.1
15.597
70
2.4
6.666
70
5.5
9.864
35
4.7
4.170
15
1.1
2.319
70
4.8
8.892
28
1.2
2.819
60
1.6
4.623
40
0.5
2.033
28
1.4
2.939
28
0.3
1.358
50
0.9
2.972
50
0.3
3.007
21
0.8
1.642
14
0.5
1.624
10
0.1
.644
14
0.1
.706
23
0.3
1.529
65
1.0
4.100
42
1.1
3.953
Watch mio TV channels

via TV
Watch Starhub TV
channels via TV
Read print newspapers
Read print magazines
Mean
Mean
Mean
Mean
3.4
4.8
2.3
.9
2.5
5.5
3.5
1.2
2.3
5.8
4.6
1.2
2.8
5.9
5.5
1.0
2.2
5.6
5.5
1.3
1.2
4.1
6.0
.8
2.4
5.5
4.7
1.1
2.0
5.1
4.6
.8
2.8
5.8
4.8
1.4
2.4
5.5
4.7
1.1
2.5
5.0
3.5
1.0
2.4
5.7
5.3
1.1
2.9
5.1
3.3
.9
2.3
2.2
2.9
.8
2.4
5.5
4.7
1.1
2.4
5.0
5.1
1.2
2.8
5.5
3.4
.9
2.1
8.7
3.7
.7
3.8
6.0
1.8
0.0
3.7
8.0
2.8
1.3
2.4
5.5
4.7
1.1
2.4
3.3
4.5
.8
2.4
5.4
5.1
1.1
3.2
5.6
4.6
1.1
2.1
6.1
4.4
1.3
2.5
5.4
4.7
1.1
an give your answer as zero.
Listen to the radio via a

FM/digital radio set
Watch movies at the

cinema
Watch movies using

VCD/DVD/ Blu-ray discs
Play console games
Mean
Mean
Mean
Mean
3.1
2.1
2.0
1.3
4.5
2.3
1.9
.5
5.3
1.3
1.5
.5
5.1
.8
1.8
.5
4.4
.5
1.5
.4
6.0
.1
.5
.2
4.8
1.2
1.6
.5
3.9
1.1
1.5
.6
5.6
1.3
1.6
.5
4.8
1.2
1.6
.5
4.1
2.1
2.0
.8
5.2
.8
1.4
.4
2.4
.4
.8
.1
4.7
.3
0.0
0.0
4.8
1.2
1.6
.5
4.5
1.2
1.5
.4
6.2
1.3
1.8
1.3
5.9
1.2
2.2
.5
1.5
.5
3.5
1.0
2.4
.8
1.1
.7
4.8
1.2
1.6
.5
6.1
.8
1.3
.2
5.2
1.0
1.7
.6
3.6
1.6
2.5
1.0
4.7
1.3
1.0
.3
4.8
1.2
1.6
.5
Use the internet on any Use the internet on any

Use the internet on any Use the internet on any
device: Listen to
device: Listen to other
device: Read newspaper device: Read magazines
MediaCorp radio stations (non-Mediacorp) radio
online
online
online
stations online
Mean
Mean
Mean
Mean
1.2
.5
.7
.8
1.6
.3
1.7
1.2
1.9
.3
1.0
.0
1.4
.4
.8
.1
.9
.1
.4
.0
1.1
.3
.4
.1
1.4
.3
.9
.3
1.4
.3
.7
.3
1.4
.3
1.0
.3
1.4
.3
.9
.3
1.5
.4
.9
.9
1.4
.2
.9
.1
.5
.1
.3
.1
.6
.2
.1
0.0
1.4
.3
.9
.3
1.4
.3
.8
.3
1.3
.3
1.3
.3
1.3
.2
1.0
.6
.3
0.0
1.5
0.0
2.8
1.5
.7
.2
1.4
.3
.9
.3
.4
.1
.3
.1
1.0
.2
.5
.2
1.6
.3
1.4
.3
2.0
.5
1.2
.6
1.4
.3
.9
.3
Use the internet on any

device: Watch
MediaCorp TV online

device: Watch videos
device: Watch videos on
online on SPH websites
Singtel Mio websites
(e.g., ST online, Stomp)

online on Starhub
websites
Mean
Mean
Mean
Mean
1.0
.8
.1
.2
.9
.6
.1
.0
1.0
.8
.1
.1
.8
.4
.1
.2
.4
.3
.0
.0
.5
.0
.0
.0
.8
.5
.1
.1
.8
.5
.1
.1
.8
.5
.1
.1
.8
.5
.1
.1
.8
.7
.1
.1
.8
.5
.1
.1
.3
.1
0.0
0.0
0.0
0.0
0.0
0.0
.8
.5
.1
.1
.7
.5
.1
.1
1.0
.7
.1
.2
.9
.5
.0
.1
.3
0.0
0.0
0.0
.5
.2
0.0
.5
.8
.5
.1
.1
.5
.2
.0
.1
.7
.4
.1
.0
1.0
.7
.1
.1
.9
.6
.1
.1
.8
.5
.1
.1

online on other local
websites

online on other non-local
websites

device: Play games
online
Mean
Mean
Mean
.3
1.6
4.8
.9
2.2
1.5
.3
1.1
.8
.1
.8
.9
.0
.3
.2
0.0
.1
.0
.3
1.0
1.1
.3
.7
1.3
.3
1.3
1.0
.3
1.0
1.1
.6
2.2
2.7
.1
.5
.4
.1
.1
.2
0.0
0.0
0.0
.3
1.0
1.1
.3
1.0
1.1
.5
1.3
1.3
.2
.5
.9
0.0
.5
.8
1.2
2.9
3.4
.3
1.0
1.1
.1
.8
.3
.2
.7
1.2
.4
1.1
2.0
.4
1.4
.9
.3
1.0
1.2
Q1. In a typical week, how many hours do you spend on each of the following activities?
Minimum
N
Watch MediaCorp TV
1742
Watch TV on Mio TV
1742
Watch TV on STARHUB TV
1742
Watch cartoons/animation series
1742
Access news
1742
Read magazines
1742
Listen to the radio
1742
Watch movies
1742
Watch videos
1742
Play video games
1742
Read books
1742
Listen to music
1742
Use the Internet to access websites that are not media-relate
1742
Use apps for activities that are not media-related
1742
Watch
MediaCorp TV
Mean
Age
Gender
Marital Status
15 - 19
15.3
20 - 29
14.3
30 - 39
15.7
40 - 49
18.0
50 - 59
19.2
60 - 65
22.1
Total
17.2
Male
15.6
Female
18.7
Total
17.2
Single
14.4
Married/ Separated/
Divorced/ Windower
Race
Highest Educational Qualification Attained
18.6
Total
17.2
Chinese
16.7
Malay
19.8
Indian
19.5
Others
11.8
Total
17.2
Primary level and

lower
24.0

Secondary level
Technical/ Vocational
Degree
College/ University
Undergraduate
Degree/ Masters/
Doctoral Degree
18.8
15.6
14.0
Diploma
18.2
GCE 'A' Level
26.4
Total
17.2
the following activities? If you dont use the media, you can give your answer as zero.
cs
Maximum
Mean
98
17.19
56
1.98
70
4.53
56
.90
42
4.14
56
1.20
100
4.75
40
1.68
42
1.25
56
1.71
56
2.01
84
4.36
100
7.99
100
4.79
Watch TV on Mio
TV
Watch TV on
STARHUB TV
Watch
cartoons/animati
on series
Access news
Read magazines
Listen to the
radio
Mean
Mean
Mean
Mean
Mean
Mean
2.4
4.4
1.7
3.4
.9
2.3
2.1
4.0
1.2
3.9
1.2
4.6
1.5
5.3
.9
4.5
1.2
5.0
2.3
4.0
.8
4.2
1.4
5.5
1.8
4.5
.4
4.1
1.1
4.9
2.2
5.1
.7
4.5
1.2
4.7
2.0
4.5
.9
4.1
1.2
4.8
2.1
4.1
.8
4.3
1.0
4.6
1.8
5.0
1.0
4.0
1.4
4.9
2.0
4.5
.9
4.1
1.2
4.8
1.8
3.6
1.1
3.8
1.1
4.4
2.1
5.0
.8
4.3
1.2
4.9
2.0
4.5
.9
4.1
1.2
4.8
1.7
3.9
.8
4.1
1.2
4.4
2.9
5.5
1.7
3.8
1.3
7.1
2.7
8.2
.6
4.5
1.0
5.6
1.9
5.0
.8
5.0
1.0
2.2
2.0
4.5
.9
4.1
1.2
4.8
1.3
3.9
.9
4.5
1.4
6.3
2.3
4.7
1.2
4.1
1.2
4.5
2.8
5.1
.8
3.5
1.0
4.8
1.6
4.5
.6
4.2
1.1
4.4
2.7
4.4
1.4
4.0
1.3
5.6
2.8
2.8
.4
5.6
2.2
5.3
2.0
4.5
.9
4.1
1.2
4.8
as zero.
Use the Internet

to access
Listen to music websites that are
not mediarelated
Watch movies
Watch videos
Play video
games
Read books
Mean
Mean
Mean
Mean
Mean
Mean
2.2
2.7
4.1
3.5
6.4
10.3
2.4
2.6
2.9
2.5
6.9
10.7
1.5
.9
1.6
2.4
4.3
10.5
1.4
.8
1.2
1.8
3.7
8.0
1.5
.5
.7
1.0
2.8
4.3
1.4
.5
.8
1.2
2.5
2.4
1.7
1.2
1.7
2.0
4.4
8.0
1.7
1.2
2.2
1.8
4.3
9.0
1.7
1.2
1.3
2.2
4.4
7.0
1.7
1.2
1.7
2.0
4.4
8.0
2.1
2.2
2.9
2.6
6.2
9.7
1.5
.8
1.1
1.7
3.4
7.1
1.7
1.2
1.7
2.0
4.4
8.0
1.5
1.2
1.7
2.0
4.0
7.8
1.9
1.1
2.0
1.9
5.7
8.1
2.3
1.7
1.5
1.9
5.5
8.2
1.8
.9
1.3
2.2
4.2
11.3
1.7
1.2
1.7
2.0
4.4
8.0
1.6
.8
.9
.9
4.1
1.7
1.6
1.1
1.7
1.8
3.9
6.3
2.1
2.0
3.0
1.9
6.1
10.0
1.6
1.1
1.5
2.5
4.5
10.6
1.7
2.4
2.8
2.0
4.3
10.3
.8
1.4
2.6
1.4
4.0
9.2
1.7
1.2
1.7
2.0
4.4
8.0
Use apps for

activities that are
not mediarelated
Mean
7.0
7.6
5.6
4.5
2.4
1.2
4.8
4.6
4.9
4.8
6.2
4.0
4.8
4.7
4.9
4.7
5.5
4.8
1.7
4.2
6.5
5.7
6.2
3.6
4.8
Q1. In a typical week, how many hours of local content do you access? [LOCAL CONTENT may be thought of as content produced b
whole (e.g. programmes which reflect Singaporean stories, issues and lifestyles).]
Minimum
Watch MediaCorp TV
N
1652
Watch TV on Mio TV
419
Watch TV on STARHUB TV
694
Watch cartoons/animation series
399
Access news
1688
Read magazines
694
Listen to the radio
1185
Watch movies
884
Watch videos
381
Play video games
469
Read books
763
Listen to music
881
Use the Internet to access websites that are not media-relat
1244
Use apps for activities that are not media-related
1158
Watch
MediaCorp TV
Mean
Age
Gender
Marital Status
15 - 19
10.7
20 - 29
10.4
30 - 39
11.5
40 - 49
12.8
50 - 59
14.0
60 - 65
14.4
Total
12.3
Male
11.1
Female
13.4
Total
12.3
Single
10.5
Married/ Separated/
Divorced/ Windower
Total
13.2
12.3
Race
Chinese
12.1
Malay
13.9
Indian
12.9
Others
8.1
Total
12.3
Primary level and

lower
17.4
Secondary level
Technical/ Vocational
Degree
College/ University
Undergraduate
Degree/ Masters/
Doctoral Degree
13.0
11.3
10.1
Diploma
13.2
GCE 'A' Level
18.4
Total
12.3
e thought of as content produced by Singaporeans, or content with themes which you feel are relevant to you as a Singaporean or to Singapor
tics
Maximum
Mean
74
12.29
25
1.89
56
2.63
30
1.07
42
2.14
56
.79
100
4.05
40
.57
42
.79
56
.51
56
.56
74
1.67
60
3.09
70
1.92
Watch TV on Mio
TV
Watch TV on
STARHUB TV
Watch
cartoons/animation
series
Access news
Read magazines
Listen to the
radio
Mean
Mean
Mean
Mean
Mean
Mean
1.7
2.3
2.2
1.5
.6
2.2
2.3
3.5
.7
1.8
.7
4.1
1.5
1.9
1.4
2.0
.8
4.4
2.0
3.2
1.1
2.3
.5
4.0
2.0
2.7
.5
2.4
1.1
4.5
1.6
2.2
.1
2.5
1.0
4.0
1.9
2.6
1.1
2.1
.8
4.1
1.9
2.5
.9
2.2
.8
3.6
1.9
2.7
1.2
2.1
.8
4.5
1.9
2.6
1.1
2.1
.8
4.1
1.8
2.3
1.0
1.8
.6
4.1
2.0
2.8
1.1
2.3
.9
4.0
1.9
2.6
1.1
2.1
.8
4.1
1.8
2.2
.8
2.1
.8
3.6
2.5
4.7
2.3
2.3
1.0
6.6
1.7
2.8
1.0
2.0
.8
5.3
1.6
2.3
.3
1.6
.4
.8
1.9
2.6
1.1
2.1
.8
4.1
1.3
4.8
2.4
2.4
2.6
6.7
2.4
3.0
1.2
2.4
.7
3.9
1.4
2.2
1.4
1.9
.5
5.4
1.4
2.1
.5
1.9
.5
3.3
3.9
2.4
.6
1.9
.7
4.0
10.0
7.0
0.0
3.8
3.5
7.3
1.9
2.6
1.1
2.1
.8
4.1
to you as a Singaporean or to Singapore as a
Use the Internet

Use apps for
to access
Listen to music
activities that are
websites that are
not media-related
not media-related
Watch movies
Watch videos
Play video games
Read books
Mean
Mean
Mean
Mean
Mean
Mean
Mean
.4
1.5
1.9
.7
1.3
3.1
1.7
.5
.6
.2
.3
1.4
2.7
2.2
.4
1.0
.2
.9
1.5
3.3
1.7
.7
.4
.1
.5
1.9
3.6
2.2
.9
.2
.6
.4
2.2
2.4
2.0
.4
.4
0.0
.2
2.3
2.1
.5
.6
.8
.5
.6
1.7
3.1
1.9
.6
.9
.7
.6
1.5
3.4
2.0
.5
.7
.3
.5
1.9
2.8
1.8
.6
.8
.5
.6
1.7
3.1
1.9
.5
1.0
.8
.4
1.5
3.1
1.8
.6
.6
.2
.7
1.8
3.1
2.0
.6
.8
.5
.6
1.7
3.1
1.9
.4
.6
.4
.6
1.4
2.9
1.7
.8
1.3
.3
.5
2.8
4.0
3.1
1.2
1.8
2.0
.7
2.5
3.6
2.5
.4
.2
0.0
.1
.2
3.0
.8
.6
.8
.5
.6
1.7
3.1
1.9
.7
.3
1.4
1.7
3.0
2.1
1.9
.5
.8
.4
.8
1.6
2.9
1.9
.6
1.6
1.8
.5
3.2
3.1
1.9
.7
.6
.2
.3
1.2
3.3
1.8
.2
.4
0.0
.1
.9
3.2
3.2
0.0
1.0
0.0
0.0
1.8
1.8
2.3
.6
.8
.5
.6
1.7
3.1
1.9
Q3.Which platforms did you use to access the following media content? How frequent? [ask
[Please indicate your answer on a scale of 1 to 6 where 6= daily, 5 = wee
Watch MediaCorp TV Traditional Media Platform
Ever Used
Age
Gender
Marital Status
15 - 19
156
97.1%
20 - 29
277
92.0%
30 - 39
359
93.8%
40 - 49
376
94.5%
50 - 59
340
96.3%
60 - 65
142
97.6%
Total
1651
94.8%
Male
807
95.1%
Female
844
94.5%
Total
1651
94.8%
Single
554
93.4%
1097
95.5%
Total
1651
94.8%
Chinese
1221
94.2%
Malay
215
96.8%
Indian
154
96.6%
Others
Married/ Separated/ Divorced/ Windower
Race
Highest Educational
Qualification Attained
61
95.0%
Total
1651
94.8%
Primary level and lower
205
98.2%
Secondary level
560
96.2%
Technical/ Vocational Degree
155
95.9%
College/ University Undergraduate Degree/

Masters/ Doctoral Degree
644
92.8%
Diploma
80
90.5%
100.0%
1651
94.8%
GCE 'A' Level

Total
a content? How frequent? [ask all that apply]
1 to 6 where 6= daily, 5 = weekly, 4 = 2 times a month, 3 = once a month, 2 = seldom, and 1 = never.]
Watch TV on Mio TV Traditional Media Platform
Watch TV on STARHUB TV Traditional Media Platform
Watch cartoons/animation
series - Traditional Media
Platform
Access news - Traditional

Media Platform
Ever Used
Ever Used
Ever Used
Ever Used
53
32.9%
64
39.5%
50
30.9%
141
87.4%
80
26.5%
110
36.6%
69
22.9%
271
90.2%
75
19.5%
201
52.4%
79
20.6%
367
95.7%
105
26.5%
129
32.4%
88
22.1%
387
97.1%
77
21.8%
129
36.6%
63
17.7%
343
97.1%
30
20.4%
62
42.5%
40
27.7%
143
98.4%
419
24.1%
694
39.9%
388
22.3%
1651
94.8%
214
25.2%
322
37.9%
172
20.3%
802
94.5%
205
23.0%
373
41.8%
216
24.2%
849
95.2%
419
24.1%
694
39.9%
388
22.3%
1651
94.8%
163
27.6%
203
34.2%
131
22.2%
538
90.8%
256
22.3%
492
42.8%
257
22.4%
1113
96.9%
419
24.1%
694
39.9%
388
22.3%
1651
94.8%
287
22.2%
468
36.1%
279
21.6%
1232
95.1%
64
28.6%
90
40.4%
69
31.2%
212
95.2%
50
31.3%
101
63.5%
28
17.7%
146
91.3%
18
28.9%
36
55.9%
11
17.5%
62
97.0%
419
24.1%
694
39.9%
388
22.3%
1651
94.8%
33
16.0%
57
27.5%
47
22.5%
201
96.3%
134
23.0%
213
36.5%
151
26.0%
554
95.2%
46
28.4%
71
44.1%
29
17.7%
144
89.0%
179
25.8%
314
45.2%
146
21.0%
660
95.1%
25
28.4%
38
43.2%
14
16.3%
86
97.3%
20.0%
20.0%
20.0%
100.0%
419
24.1%
694
39.9%
388
22.3%
1651
94.8%
Read magazines - Traditional Listen to the radio - Traditional

Media Platform
Media Platform
Ever Used
Watch movies - Traditional

Media Platform
Watch videos - Traditional

Media Platform
Ever Used
Ever Used
Ever Used
75
46.7%
93
57.9%
124
77.1%
52
32.4%
121
40.1%
185
61.6%
210
69.7%
77
25.7%
151
39.4%
234
61.2%
173
45.2%
53
13.9%
155
38.9%
294
73.9%
153
38.4%
61
15.3%
127
35.9%
250
70.8%
138
39.0%
36
10.1%
62
42.4%
103
70.6%
70
47.8%
16
10.7%
690
39.6%
1159
66.6%
867
49.8%
295
16.9%
285
33.6%
567
66.8%
430
50.7%
141
16.6%
405
45.4%
592
66.4%
437
48.9%
155
17.3%
690
39.6%
1159
66.6%
867
49.8%
295
16.9%
254
42.8%
375
63.3%
385
65.0%
146
24.6%
436
38.0%
784
68.3%
482
41.9%
150
13.0%
690
39.6%
1159
66.6%
867
49.8%
295
16.9%
524
40.4%
845
65.2%
627
48.4%
203
15.7%
84
37.9%
168
75.4%
121
54.2%
49
21.9%
55
34.4%
102
63.8%
88
55.5%
34
21.5%
27
42.1%
45
70.7%
31
48.4%
13.6%
690
39.6%
1159
66.6%
867
49.8%
295
16.9%
59
28.2%
119
56.9%
89
42.8%
18
8.8%
240
41.2%
402
69.0%
287
49.2%
104
17.9%
60
37.3%
92
57.2%
89
55.0%
41
25.5%
287
41.4%
492
70.9%
350
50.4%
108
15.5%
41
46.4%
51
57.1%
50
56.4%
20
22.5%
40.0%
60.0%
40.0%
60.0%
690
39.6%
1159
66.6%
867
49.8%
295
16.9%
Play video games Traditional Media Platform
Read books - Traditional

Media Platform
Listen to music - Traditional

Media Platform
Ever Used
Ever Used
Ever Used
64
39.6%
99
61.6%
85
53.0%
106
35.2%
146
48.7%
147
48.8%
80
20.9%
188
49.0%
175
45.7%
77
19.4%
151
37.9%
148
37.1%
53
15.0%
102
28.8%
127
36.1%
34
23.3%
61
41.7%
42
29.1%
414
23.8%
747
42.9%
725
41.6%
226
26.7%
339
40.0%
347
40.9%
187
21.0%
407
45.6%
377
42.3%
414
23.8%
747
42.9%
725
41.6%
186
31.3%
301
50.9%
299
50.5%
228
19.9%
445
38.8%
426
37.0%
414
23.8%
747
42.9%
725
41.6%
303
23.4%
564
43.6%
529
40.8%
65
29.3%
85
38.2%
99
44.6%
32
20.0%
67
42.2%
66
41.6%
14
21.6%
30
46.9%
30
46.8%
414
23.8%
747
42.9%
725
41.6%
30
14.5%
46
22.0%
50
24.2%
155
26.6%
238
40.9%
230
39.4%
42
26.2%
58
36.1%
78
48.4%
163
23.5%
364
52.4%
342
49.3%
21
24.2%
39
43.4%
22
24.5%
20.0%
40.0%
40.0%
414
23.8%
747
42.9%
725
41.6%
Q3.Which platforms did you use to access the following media content? How frequent? [ask all that apply]
Watch MediaCorp TV - PC/
Laptop
Ever Used
Age
15 - 19
21
13.3%
20 - 29
40
13.4%
30 - 39
32
8.2%
40 - 49
35
8.8%
50 - 59
28
7.9%
60 - 65
Gender
Marital Status
5.3%
Total
164
9.4%
Male
92
10.9%
Female
72
8.0%
Total
164
9.4%
Single
63
10.6%
101
8.8%
Total
164
9.4%
Chinese
116
8.9%
Malay
27
12.0%
Indian
13
8.4%
Race
Others
12.9%
164
9.4%
11
5.1%
Secondary level
61
10.4%
15
9.5%
College/ University Undergraduate

Degree/ Masters/ Doctoral Degree
69
9.9%
Diploma
6.8%
GCE 'A' Level
40.0%
164
9.4%
Total
Highest Educational
Total
? [ask all that apply]

Watch TV on Mio TV - PC/
Laptop
Watch TV on STARHUB TV PC/ Laptop
series - PC/ Laptop
Access news - PC/ Laptop
Ever Used
Ever Used
Ever Used
Ever Used
.7%
1.5%
4.1%
65
3.0%
11
3.6%
11
3.6%
155
1.6%
11
3.0%
12
3.2%
197
1.7%
11
2.7%
10
2.4%
172
2.0%
11
3.0%
.5%
132
3.3%
.8%
.8%
49
35
2.0%
47
2.7%
42
2.4%
771
25
3.0%
25
2.9%
22
2.5%
400
10
1.1%
22
2.5%
20
2.3%
371
35
2.0%
47
2.7%
42
2.4%
771
13
2.1%
13
2.1%
17
2.9%
292
22
1.9%
35
3.0%
25
2.2%
478
35
2.0%
47
2.7%
42
2.4%
771
24
1.8%
35
2.7%
26
2.0%
592
3.2%
2.7%
4.0%
73
2.3%
4.1%
2.7%
63
0.0%
0.0%
4.0%
43
35
2.0%
47
2.7%
42
2.4%
771
0.0%
.6%
.6%
19
11
1.8%
15
2.6%
13
2.3%
257
1.5%
2.2%
4.1%
71
22
3.1%
26
3.8%
19
2.7%
396
0.0%
1.3%
2.7%
26
0.0%
0.0%
0.0%
35
2.0%
47
2.7%
42
2.4%
771
Access news - PC/ Laptop
Read magazines - PC/ Laptop Listen to the radio - PC/ Laptop
Ever Used
Ever Used
Watch movies - PC/ Laptop
Ever Used
Ever Used
40.7%
1.5%
27
17.0%
26
16.2%
51.5%
2.6%
44
14.7%
54
18.0%
51.5%
11
2.8%
43
11.3%
49
12.9%
43.2%
12
3.0%
39
9.8%
38
9.5%
37.3%
2.5%
27
7.8%
22
6.2%
34.0%
1.6%
4.9%
10
7.1%
44.3%
44
2.6%
188
10.8%
200
11.5%
47.1%
16
1.9%
86
10.1%
109
12.8%
41.5%
28
3.2%
102
11.5%
91
10.2%
44.3%
44
2.6%
188
10.8%
200
11.5%
49.3%
16
2.6%
82
13.9%
102
17.2%
41.6%
29
2.5%
106
9.2%
98
8.5%
44.3%
44
2.6%
188
10.8%
200
11.5%
45.7%
35
2.7%
132
10.2%
150
11.5%
32.7%
2.1%
32
14.4%
25
11.2%
39.4%
.4%
16
9.8%
14
8.7%
67.0%
5.9%
13.4%
11
17.6%
44.3%
44
2.6%
188
10.8%
200
11.5%
8.9%
.6%
14
6.8%
3.4%
44.2%
17
2.9%
51
8.7%
64
11.0%
43.8%
2.2%
17
10.7%
28
17.3%
57.1%
22
3.1%
93
13.3%
98
14.1%
28.9%
1.3%
12
13.4%
2.7%
40.0%
0.0%
20.0%
0.0%
44.3%
44
2.6%
188
10.8%
200
11.5%
Watch videos - PC/ Laptop
Play video games - PC/

Laptop
Read books - PC/ Laptop
Listen to music - PC/ Laptop
Ever Used
Ever Used
Ever Used
Ever Used
34
21.3%
38
23.9%
27
16.5%
51
57
19.1%
49
16.4%
36
12.0%
88
34
9.0%
29
7.5%
45
11.7%
60
18
4.5%
16
4.1%
41
10.3%
50
17
4.7%
13
3.5%
27
7.6%
24
4.2%
.8%
16
10.7%
11
167
9.6%
146
8.4%
191
10.9%
285
99
11.7%
106
12.5%
99
11.6%
156
67
7.5%
40
4.5%
92
10.3%
129
167
9.6%
146
8.4%
191
10.9%
285
107
18.0%
94
15.8%
76
12.9%
150
60
5.2%
52
4.6%
114
10.0%
135
167
9.6%
146
8.4%
191
10.9%
285
127
9.8%
107
8.3%
139
10.7%
207
18
8.0%
24
10.7%
25
11.2%
36
15
9.1%
10
6.4%
20
12.4%
28
10.7%
8.0%
10.7%
13
167
9.6%
146
8.4%
191
10.9%
285
2.8%
4.0%
13
6.0%
16
49
8.5%
57
9.8%
68
11.7%
88
28
17.3%
20
12.1%
4.1%
30
74
10.7%
52
7.6%
97
14.0%
138
8.7%
8.0%
6.1%
12
20.0%
20.0%
20.0%
167
9.6%
146
8.4%
191
10.9%
285
isten to music - PC/ Laptop
Use the Internet to access

websites that are not mediarelated - PC/ Laptop
Use apps for activities that are

not media-related - PC/ Laptop
Ever Used
Ever Used
Ever Used
31.7%
123
76.4%
115
71.6%
29.4%
246
81.7%
221
73.5%
15.6%
299
78.0%
266
69.5%
12.6%
278
69.9%
227
56.9%
6.9%
164
46.5%
142
40.3%
7.5%
40
27.4%
45
30.7%
16.3%
1150
66.0%
1016
58.3%
18.3%
583
68.7%
518
61.0%
14.5%
566
63.5%
498
55.8%
16.3%
1150
66.0%
1016
58.3%
25.2%
454
76.6%
404
68.1%
11.8%
696
60.6%
612
53.3%
16.3%
1150
66.0%
1016
58.3%
16.0%
856
66.1%
755
58.3%
16.3%
139
62.6%
130
58.3%
17.5%
100
62.6%
82
51.2%
20.3%
55
85.7%
50
77.8%
16.3%
1150
66.0%
1016
58.3%
7.8%
30
14.6%
34
16.5%
15.0%
345
59.3%
309
53.0%
18.4%
119
73.4%
99
61.6%
19.9%
601
86.5%
527
75.9%
13.4%
50
56.3%
43
48.0%
20.0%
80.0%
60.0%
16.3%
1150
66.0%
1016
58.3%
Q3.Which platforms did you use to access the following media content? How frequent? [ask all that apply]
Watch MediaCorp TV - Mobile

Phone or Tablet/ e-reader
Ever Used
Age
Gender
Marital Status
Race
Highest Educational
15 - 19
14
8.8%
20 - 29
27
9.0%
30 - 39
25
6.5%
40 - 49
30
7.6%
50 - 59
20
5.7%
60 - 65
5.3%
Total
124
7.1%
Male
69
8.1%
Female
55
6.2%
Total
124
7.1%
Single
44
7.4%
81
7.0%
Total
124
7.1%
Chinese
90
7.0%
Malay
18
8.0%
Indian
10
6.5%
Others
9.7%
Total
124
7.1%
13
6.0%
Secondary level
46
7.9%
3.7%
College/ University Undergraduate Degree/

Masters/ Doctoral Degree
56
8.0%
Diploma
3.4%
GCE 'A' Level
20.0%
124
7.1%
Total
[ask all that apply]
Watch TV on Mio TV - Mobile

Watch TV on STARHUB TV Mobile Phone or Tablet/ ereader
series - Mobile Phone or
Tablet/ e-reader
Access news - Mobile Phone or

Tablet/ e-reader
Ever Used
Ever Used
Ever Used
Ever Used
.7%
1.5%
.7%
45
2.6%
2.4%
1.2%
101
1.4%
10
2.6%
1.9%
120
1.4%
11
2.7%
1.8%
90
1.3%
1.3%
.2%
43
1.6%
0.0%
0.0%
10
27
1.5%
35
2.0%
20
1.1%
410
19
2.3%
19
2.2%
.9%
203
.9%
16
1.8%
12
1.3%
206
27
1.5%
35
2.0%
20
1.1%
410
11
1.9%
1.3%
.8%
172
16
1.4%
27
2.4%
15
1.3%
238
27
1.5%
35
2.0%
20
1.1%
410
17
1.3%
24
1.8%
.7%
301
2.7%
2.7%
2.7%
36
1.5%
3.4%
1.5%
50
1.9%
0.0%
4.0%
22
27
1.5%
35
2.0%
20
1.1%
410
0.0%
.6%
.6%
18
1.2%
10
1.7%
.7%
112
2.2%
1.5%
2.2%
47
16
2.3%
20
2.9%
10
1.4%
206
0.0%
1.3%
1.3%
26
0.0%
0.0%
0.0%
27
1.5%
35
2.0%
20
1.1%
410
cess news - Mobile Phone or

Tablet/ e-reader
Read magazines - Mobile

Listen to the radio - Mobile

Watch movies - Mobile Phone

or Tablet/ e-reader
Ever Used
Ever Used
Ever Used
Ever Used
%
28.1%
1.5%
33
20.6%
18
11.1%
33.5%
2.0%
62
20.6%
30
9.8%
31.4%
2.4%
72
18.9%
28
7.3%
22.6%
14
3.5%
51
12.8%
26
6.6%
12.2%
1.5%
47
13.3%
14
3.9%
7.1%
1.6%
11
7.3%
3.4%
23.5%
39
2.2%
276
15.9%
120
6.9%
24.0%
13
1.5%
157
18.5%
68
8.0%
23.1%
26
3.0%
119
13.4%
52
5.9%
23.5%
39
2.2%
276
15.9%
120
6.9%
29.0%
10
1.7%
105
17.7%
58
9.8%
20.7%
29
2.5%
171
14.9%
62
5.4%
23.5%
39
2.2%
276
15.9%
120
6.9%
23.3%
29
2.3%
181
13.9%
86
6.6%
16.3%
2.1%
51
23.0%
15
6.7%
31.2%
.8%
31
19.3%
13
8.3%
35.1%
5.9%
14
21.3%
9.9%
23.5%
39
2.2%
276
15.9%
120
6.9%
8.8%
.9%
20
9.7%
2.8%
19.2%
13
2.3%
82
14.1%
41
7.0%
29.2%
1.5%
31
19.2%
10
6.3%
29.6%
19
2.8%
121
17.5%
61
8.8%
28.9%
2.7%
20
22.8%
2.7%
20.0%
0.0%
20.0%
0.0%
23.5%
39
2.2%
276
15.9%
120
6.9%
Watch videos - Mobile Phone

or Tablet/ e-reader
Play video games - Mobile

Ever Used
Ever Used
Read books - Mobile Phone or Listen to music - Mobile Phone

Tablet/ e-reader
or Tablet/ e-reader
Ever Used
Ever Used
29
17.9%
35
21.6%
28
17.2%
72
21
7.0%
33
11.1%
28
9.2%
125
22
5.7%
40
10.4%
43
11.3%
85
16
3.9%
29
7.2%
38
9.5%
64
1.7%
2.7%
23
6.6%
29
1.3%
2.1%
17
11.5%
95
5.5%
149
8.6%
176
10.1%
383
51
6.1%
87
10.2%
92
10.9%
205
44
4.9%
62
7.0%
84
9.4%
179
95
5.5%
149
8.6%
176
10.1%
383
55
9.3%
78
13.1%
63
10.6%
201
40
3.5%
72
6.2%
113
9.9%
182
95
5.5%
149
8.6%
176
10.1%
383
68
5.2%
114
8.8%
141
10.9%
274
13
5.6%
23
10.2%
15
6.9%
55
5.7%
5.7%
14
8.7%
35
8.9%
6.0%
8.9%
19
95
5.5%
149
8.6%
176
10.1%
383
4.6%
15
7.1%
10
4.9%
27
27
4.7%
58
9.9%
64
11.0%
112
11
7.0%
14
8.8%
4.1%
49
43
6.1%
53
7.6%
85
12.3%
170
5.3%
9.4%
11
12.0%
24
0.0%
20.0%
0.0%
95
5.5%
149
8.6%
176
10.1%
383
sten to music - Mobile Phone

or Tablet/ e-reader
Use the Internet to access

websites that are not mediarelated - Mobile Phone or
Tablet/ e-reader
Use apps for activities that are

not media-related - Mobile
Ever Used
Ever Used
Ever Used
%
44.6%
88
54.9%
87
54.2%
41.6%
171
56.7%
161
53.5%
22.1%
216
56.4%
201
52.4%
16.1%
151
37.9%
143
35.9%
8.2%
60
16.9%
54
15.3%
5.8%
25
16.9%
21
14.4%
22.0%
710
40.8%
667
38.3%
24.1%
358
42.1%
333
39.2%
20.0%
352
39.5%
334
37.5%
22.0%
710
40.8%
667
38.3%
34.0%
289
48.7%
272
46.0%
15.8%
422
36.7%
395
34.3%
22.0%
710
40.8%
667
38.3%
21.1%
514
39.7%
496
38.3%
24.8%
99
44.3%
83
37.4%
22.1%
65
40.6%
60
37.6%
30.2%
32
50.6%
28
43.8%
22.0%
710
40.8%
667
38.3%
12.8%
33
15.7%
36
17.2%
19.2%
206
35.3%
181
31.1%
30.6%
93
57.6%
89
55.4%
24.5%
330
47.5%
316
45.6%
27.2%
45
50.9%
42
46.8%
20.0%
60.0%
40.0%
22.0%
710
40.8%
667
38.3%

Sample Data

Enviado por

Dados do documento

Título original

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Sample Data

Enviado por

Direitos autorais:

Formatos disponíveis

The Media Consumer Experience Study (MCES) aims to study consumer feedback on various aspec

and 2013 respectively.

ollowing weblink - http://www.mda.gov.sg/AboutMDA/ResearchAndStudies/Pages/MediaConsumerExperienceS

nline platforms. The MCES were conducted in 2011

Time Spent (Hours)

Watch MediaCorp channels via TV

Watch mio TV channels via TV

Watch Starhub TV channels via TV

Read print newspapers

Read print magazines

Listen to the radio via a FM/digital radio set

Watch movies at the cinema

Watch movies using VCD/DVD/ Blu-ray discs

Play console games

Use the internet on any device: Read

Use the internet on any device: Read

Use the internet on any device: Listen to

Use the internet on any device: Listen to other

Use the internet on any device: Watch

Use the internet on any device: Watch videos

Use the internet on any device: Watch videos on

Use the internet on any device: Watch videos

Use the internet on any device: Watch videos

Use the internet on any device: Watch videos

Use the internet on any device: Play games

Technical/ vocational degree

Masters/ Doctoral degree

Watch mio TV channels

Read print newspapers

Read print magazines

an give your answer as zero.

Listen to the radio via a

Watch movies at the

Watch movies using

Play console games

Use the internet on any Use the internet on any

Use the internet on any

Use the internet on any

Use the internet on any

Use the internet on any

Use the internet on any

Use the internet on any

Watch cartoons/animation series

Listen to the radio

Play video games

Use the Internet to access websites that are not media-relate

Use apps for activities that are not media-related

Highest Educational Qualification Attained

Primary level and

Highest Educational Qualification Attained

GCE 'A' Level

Use the Internet

Use apps for

Watch cartoons/animation series

Listen to the radio

Play video games

Use the Internet to access websites that are not media-relat

Use apps for activities that are not media-related

Highest Educational Qualification Attained

Primary level and

GCE 'A' Level

to you as a Singaporean or to Singapore as a

Use the Internet