Escolar Documentos
Profissional Documentos
Cultura Documentos
Part-I
1. Introduction
1.1 Executive Summary:
This project titled An assessment for data recovery business in Aurangabad with
respect to retail and corporate business was undertaken in Stellar Information
Technology Private limited for 7 weeks for the partial fulfillment of the course. My
industry mentor Branch Manager instructed me to cover Aurangabad location to
explore awareness about Stellar Information technology Private limited.
This project provides insights about customer awareness about brand name of Stellar
Data Recovery. The customer awareness about data recovery and other services being
offered by Stellar were explored in detail. The project was conducted in Aurangabad
location and 194 companies participated in the survey.
As per my research I found out that Stellar is the only company that provides both
data recovery services as well as software. There is a huge potential for the company
because of the quality of service being offered. The competition from local players
are stiff but could be overcome easily as there isnt any branded international players
from data recovery industry in Aurangabad area.
1.2 Introduction to the concept:
What is Data Recovery?
When put simply, data recovery is the process of retrieving computer data that for any
number of reasons has become inaccessible using normal methods. Many prominent
data recovery facilities have a large array of hardware, software and tools for
recovering data.
Generally speaking when a hard drive is received by a data recovery firm, the first
thing they do is evaluate it, and determine what recovery solution will be necessary. If
the drive failure is a logical issue as mentioned earlier, then a scan of the drive will be
performed to try and repair the file system corruption. Sometimes a partition can be
repaired and the drive restored to the status that it was before the failure. If this is not
possible, then a very low-level scan will be performed that essentially searches every
sector of the hard drive for files. Once the files are located, they can then be copied to
the media of choice, i.e. a CD-ROM, DVD-ROM or another hard drive. Logical
recoveries can take up an enormous amount of time, especially if the drive is on the
verge of physical failure.
If the drive has suffered a physical failure, then the recovery procedure is quite a bit
more challenging. As mentioned above, there are really two sub-categories of
physical failure; mechanical and electronic. An important element in recovering data
MGM IOM/MBA
Page 1
MGM IOM/MBA
Page 2
PART-II
2. Profile
2.1.1
Industry profile:
2.1.2
History:
Data recovery solution provider is relatively a new business domain it comes under
Information Technology industry. The exponential growth of IT and IT enabled
services has led to the growth of Data recovery Services Industry. The industry
mainly comprises of vendors who provide data recovery services and software
providers who develops software which could recover corrupted files. Stellar
Information Technology private limited provides both softwares as well as services
to its clients. In Indian market there arent any such companies that provide both
softwares as well as services to its customers hence it could be categorized as a
monopoly. But there does exists a large number of small scale vendors who provide
data recovery services but they could never be categorized as a competitor to Stellar
Data Recovery because of their scale of operation is very less mostly confined to its
locality.
2.1.3
Growth:
The exponential growth of IT and IT enabled services had led to data explosion. Huge
amount of data is being generated by the automated IT systems and most of them
being essential for the day to day working of the company. The data thus generated
needs to be stored for later use or as a record. Data storage devices need to be used
for this. As the usage of data storage devices increases the probability of such devices
to get damaged also increases. The data stored in such damaged devices are important
and hence they need to be recovered. Hence nature of demand can only be expected
to increase.
MGM IOM/MBA
Page 3
MGM IOM/MBA
Page 4
2.1.4
MGM IOM/MBA
Page 5
Page 6
Page 7
MGM IOM/MBA
Page 8
b) File Recovery:
MGM IOM/MBA
Page 9
3) Raid Recovery:
Stellar's RAID Recovery service has the potential to recover your mission-critical
data in the worst-case scenario of data loss on any RAID system. Our RAID recovery
expertise can save your organization from bankruptcy and seamless business
downtime. The professional team at Stellar uses proprietary technologies to rebuild
data lost from virtually any type of RAID layout, i.e. RAID 0, RAID 5, and more.
Due to years of experience in this domain, we assure you high level of success in
your endeavor to recover data from complex data storage systems.
MGM IOM/MBA
Page 10
RAID systems possess many of the same vulnerabilities to which our modern hard
disk drives are exposed. The problems associated with RAID are not specific to one
organization. These include correlated failures, hardware issues, errors during rebuild,
equipment compatibility, controller failure, and more.
4) Encrypted Data Recovery:
Encryption adds an element of complexity to the data recovery process.However,
encrypted data can surely be recovered by experienced data recovery specialists.
Stellar's Encrypted Data Recovery service implements the safest approach to bypass
any level of encryption applied to your confidential and mission-critical files. We
offer customized solution to restore and decrypt your business data without
compromising its security.
5) DISK WIPE - SAFE FILE ERASER: Wipe, Erase, Overwrite, Destroy, Eliminate
Data and Files
Disk Wipe is an extremely powerful and effective data cleansing software. Disk Wipe
erases selected files and folders, wipes entire drive, cleans unused space on your hard
disk and also removes Internet activities (History, Cookies, Favorites, Temporary
Internet Files etc), System traces and Application traces (MS applications, Email &
News, Chat messengers, NetMeeting etc) from your computer.
Software ensures complete data destruction by removing previously deleted files /
folders. The file eraser utility also wipes free space (unused space) on the hard drive
ensuring complete Data Destruction. Any wipe task can be done manually or
MGM IOM/MBA
Page 11
MGM IOM/MBA
Page 12
USA
+1-877-778-6087
support@stellarinfo.com
Gurgaon
(Corporate
Office)
(0124) 432
6700
helpdeskdrs@stellarinfo.com
Ahmedabad
ahmdlab@stellarinfo.com
Bangalore
(080) 2532
7865,
blorelab@stellarinfo.com
chdlab@stellarinfo.com
chennailab@stellarinfo.com
Chandigarh
Chennai
New Delhi
(N.P)
New Delhi
(C.P)
Hyderabad
Kolkata
recovery@stellarinfo.com
(011) 43764471
75
recovery@stellarinfo.com
hydlab@stellarinfo.com
kol-lab@stellarinfo.com
MGM IOM/MBA
Page 13
noidalab@stellarinfo.com
(0484) 4035980
kochilab@stellarinfo.com
Mumbai
(022) 2821
5947
mumlab@stellarinfo.com
Pune
punelab@stellarinfo.com
Vashi
vashilab@stellarinfo.com
Noida
Kochi
Mr Manoj Dhingra
Director
(Domestic Business)
Mr Sunil Chandna
Director, CEO
(International
Business)
Mr Kuljeet Singh
Director
(Software, R&D)
Stellar Information Technology Private Limited is helmed by the three founders of the company.
Mr. Sunil Chandana, the Director (International Business) looks after the International and
MGM IOM/MBA
Page 14
Director
International
Business
(CEO)
Director
R&D +
Software
Research
And
Developmen
t
Software
Projects
Head
Software
Developmen
t Team
Software
Support
Team
Research
Engineers
class 100
clean Room
Lab
Assisitants
Director
Domestic
Business
Finance
Department
HR Manager
National
Manager
Accounts
Department
HR
executives
Zonal
Manager
Branch
Manager
MGM IOM/MBA
Page 15
Service location
Class-100 Clean Room
Proprietary Software
Drive Inventory (Spares)
Repair Equipment
MGM IOM/MBA
Page 16
Stellar data recovery has received wide acclaims for its wide range of softwares that
it has developed. The various software offerings have also got good reviews in
various magazine polls.
Feedbacks, Awards and ratings for Stellar Mac Recovery.
PART-III
3. Literature Review
Recently, researchers have revealed that a large number of computers have been
found in secondary markets that have contained information such as consumers
names, credit card numbers, and social security numbers (Jones, 2005). In fact, the
most recently reported cases of identity theft seem to have originated more in offline
situations than online. This is not a surprising fact in that most end users may believe
that by simply deleting files from their recycle bins they are fully removing all of the
files that could be potentially harmful.
It should also be noted that it is not just the data that contains personal information
that can be
MGM IOM/MBA
Page 17
Page 18
PRIMARY DATA
SECONDARY DATA
Primary data:
Primary data is that kind of data which was collected by me for the purpose of my
specific study. I interviewed with a structured set of questions just to know the brand
awareness of the company. The valuable feedbacks, knowledge about company,
perception towards its products are some primary data for my research work.
MGM IOM/MBA
Page 19
MGM IOM/MBA
Data has been collected from various areas and agencies (3rdParties as well as
Corporate).
Sample size covered: 194
Priority has been given to companies that may require services and softwares
offered by Stellar Information Technology Private Limited.
Random sampling has been taken as no predefined database of companies had
been used. Made it a point to have companies from all sort of industries viz:
Information technology, Banks, Manufacturing industries, Tours and travels,
Laboratories, Advertising agencies etc.
STP-III SEM 2014
Page 20
PART-V
5. Data Analysis and Interpretation
5.1 Analysis:
1. Did you know about Stellar Information System Ltd before?
YES
72
NO
122
37% NO
YES
63%
Explanation:
37% of the responders said they were aware of Stellar Data Recovery and 67% said
they were not aware of Stellar Data Recovery.
MGM IOM/MBA
Page 21
2. Did you know that data can be recovered even after formatting the HDD?
YES
145
NO
49
25%
YES
NO
75%
MGM IOM/MBA
Page 22
Explanation:
75% of the responders said they were aware that data can be recovered even after
formatting the HDD and 25% said they were not aware that data can be recovered
even after formatting the HDD
Inference:
The general awareness about the data recovered even after formatting the HDD is
75% which is better but still can be further improved by proper awareness and
information provided by the company with good explanation of basics which would
cover the remaining 25% as well.
Findings:
Awareness about the data which can be recovered even after formatting the HDD is
good amongst the respondents.
3. Are you aware of Class 100 Clean Room?
YES
44
NO
150
23%
YES
NO
77%
MGM IOM/MBA
Page 23
MGM IOM/MBA
NO
144
Page 24
25%
YES
NO
75%
Explanation:
25% of the responders said they use post data recovery tools and 75% said they dont
use any post data recovery tools.
Inference:
The use of post data recovery tools is 25% which is very low as most of the
companies and industries prefer the data recovery companies for recovery of their
data which is a good point for Stellar Data Recovery and for that marketing should be
done in a better manner of the post data recovery tools.
Findings:
Better marketing of post data recovery tools is required.
5. While outsourcing hard disk for data recovery do you ensure data confidentiality?
YES
160
MGM IOM/MBA
NO
25
Doesnt Matter
9
Page 25
YES
13%
5%
NO
Dosent Matter
82%
Explanation:
82% of the responders said they ensure data confidentiality while outsourcing hard
disk for data recovery, 13% of the responders said they dont ensure data
confidentiality while outsourcing hard disk for data recovery and for 5% the data
confidentiality while outsourcing hard disk for data recovery doesnt matter.
Inference:
Data is of great importance for a company. Its importance is only getting increased
year after year. The improved operational systems have been ensuring that importance
of data will only increase in spite of automated reports being generated by various
ERPs and other softwares. The numbers obtained here will give a short glimpse of
how important data is for a company. More than 3/4th of the correspondent companies
acknowledged that fact that data is of at most importance. And only 18% regarded
data as a non-essential part of a business.
Findings:
Data is important. Loss of data disrupts the functioning of the company.
6. How many systems do you have?
Below 50
88
MGM IOM/MBA
50-100
43
100-250
33
250-500
17
Above 500
13
Page 26
Companies Systems
88
Companies
holding systems
43
33
17
Below 50
50-100
100-250
250-500
13
Above 500
Explanation:
As the graph shows 88 companies are below 50 system, 43 companies are under 50100 system, 33 companies are under 100-250 systems, 17 companies are under 250500 systems and only 13 companies are above 500 systems.
Inference:
It can be easily inferred from the graph that most of the companies have less than 50
systems which is not of greater scope and around 13 companies are above 500
systems. So those companies should be given importance as we look forward for a
bigger business and bigger setup. There are very limited companies with maximum
number of systems and servers.
Findings:
Awareness about Stellar Data Recovery should be spread in the companies above 500
systems.
NO
71
STP-III SEM 2014
Page 27
YES
37%
NO
63%
Explanation:
63% of the responders said they would like to see demo of stellar disk wipe
while37% of the responders would not like to see demo of stellar disk wipe.
Inference:
This is relatively an untapped market. Responders dont know the importance of
permanently deleting data from data storage devices. They usually format the device
to erase data from devices. Only 63% of the people knew that data still exist in the
device even after the device is formatted and could easily be recovered from them.
Proper awareness about this factor to the general population could be an easy way to
market the brand Stellar.
Findings:
People are willing to learn more about Disk Wipe.
Most of them wanted to see the demo.
NO
STP-III SEM 2014
Page 28
12
6%
YES
NO
94%
Explanation:
The companies are looking forward for Stellar Data Recovery in future as around
94% would recommend Stellar Data Recovery in future and only 6% would not
recommend Stellar Data Recovery in future.
Inference:
There is a great bit of competition when it comes to Aurangabad area. The customers
in Aurangabad are not generally dissatisfied with their existing service providers. But
still they are expecting more from the service provider in terms of time for servicing,
Cost of servicing, confidentiality of data and Service rates. This can be considered as
an opportunity for Stellar. If Stellar data recovery could utilize their expertise in data
recovery field and provide excellent service to the customers they could easily gain a
lot of customers who are just being provided satisfactory services by the 3rdpaty
vendors.
Findings:
People are looking forward to the service of Stellar Data Recovery in future.
PART-VI
6.1 Findings:
MGM IOM/MBA
Page 29
6.2 Suggestions:
Page 30
HARD DISK:
The hard disk drive is the "data centre" of the PC. All of the programs and data are
stored in a hard disk between the occasions that we use the computer. A hard disk is
the most important of the various types of permanent storage used in PCs (the others
are CD-ROMs, tapes, removable drives, floppy disks etc.) The hard disk differs from
the others primarily in three ways: size, speed and permanence.
The hard disk plays a very important role in overall system performance. Most people
dont recognize the importance of hard disk. This is now changing. Hard drives are
now getting more attention than they deserve. The speed at which the PC boots up or
a program loads is directly proportional to hard disk speed.
The hard disk, also called the hard drive or fixed disk, Hard disk is the primary
storage unit of the computer. A hard disk consists of a stack of disk platters that are
made up of aluminium alloy or glass substrate coated with a magnetic material &
protective layers. They are tightly sealed to prevent any foreign matter from getting
inside. If any particle gets inside, it may causes head crash. Hard disks come in
removable and fixed varieties. Their memory capacity may also differ from several
hundreds of megabytes to several gigabytes. The capacity or amount of information
that a drive can store is measured in bytes and higher units at megabytes or gigabytes
and even terabytes.
A hard disk uses round, flat disks called platters. Platters are coated on both sides
with a special media material. This material is designed to store information in the
form of magnetic patterns. The platters are mounted by cutting a hole in the center.
Platters are stacked in through them onto a spindle. The platters are made to rotate at
high speed, driven by a special spindle motor which is connected to the spindle.
Special electromagnetic read/write devices called heads are mounted onto sliders.
These heads are used to either record information onto the disk or read information
from it. The sliders are mounted onto arms that are mechanically connected into a
single assembly. The system is positioned over the surface of the disk by a device
called an actuator. A logic board controls the activity of the other components and
communicates with the rest of the PC.
Each surface of both the platters on the disk can hold tens of billions of individual
bits of data. These are organized into larger "chunks" for convenience. These chunks
are then allowed for easier and faster access to information. Each platter has two
heads, one on the top of the platter and one on the bottom, so a hard disk with three
platters has six surfaces and six total heads. Each platter has information recorded in
the form of concentric circles called tracks. Each tracks are further broken down into
smaller pieces called sectors, each of those sectors holds 512 bytes of information.
MGM IOM/MBA
Page 31
MGM IOM/MBA
Page 32
MGM IOM/MBA
Page 33
Computer Viruses: Wide spread instances of severe data loss have been reported
when anti-virus software could not stop a virus from causing severe damage or when
an anti-virus was not updated.
MGM IOM/MBA
Page 34
WEAKNESS:
The major weakness of the company is its pricing policy which is 2-3 times higher
than the market rates at which 3rd party vendor does recovery services. Local data
recovery service providers and 3rd party data recovery service providers have shown
little interest in consulting stellar even in cases of severely damaged devices. The
brand perception that stellar has created is that Stellar is an international brand that
caters to high end corporates and multi- national companies.
Stellar Data recovery is yet to start an aggressive marketing campaign, which could
increase the brand awareness about stellar among the potential customers. Lack of
man power in the sales force could also be considered to be a weakness of the
company.
MGM IOM/MBA
Page 35
OPPORTUNITIES:
The potential of the company to grow is huge. There is a large untapped market in the
data recovery segment which is still being occupied by 3rd party vendors and local
data recovery vendors. These local data recovery vendors include freelancers as well
as small shops that solely uses the software solutions provided by Stellar Data
Recovery. Signing up or entering into a tie up with these 3rd party vendors could
greatly boost the sales figures of the company. These vendors could be carefully
molded into partners rather than categorizing them as competitors by means of
contracts or commission for sending clients etc.
The digitalization of governance and administration has improved the number of
digital data storage devices. Large number of schools and colleges has moved into
digital platform for keeping records. The Big Data or large chunks of data are being
generated by automated systems they need to be stored for later use. As the number of
digital data storage devices increases, chances of encountering faulty data storage
device also increased.
THREATS:
Easy availability of open source softwares like Recuva, advancement of open source
operating systems like Linux provides options for easy recovery of data from logical
crashes is a threat to Stellar Data Recovery. Online piracy and easy availability of
cracked versions of Software solutions offered by Stellar does possess an instant
threat to the company.
The entry barrier to get into data recovery industry is low. With the help of desired
toolkits and instruments any player can get into this nascent industry. This could
easily intensify the competition and thus hamper the profit margins of the company
Customers are often inclined towards low priced products instead of quality. Often
customers trade off confidentiality and quality of service to lower service charges.
MGM IOM/MBA
Page 36
Bibliography
Websites:
http://www.stellarinfo.com/
http://www.stellarinfo.com/company/about/stellar-overview.htm
Company Brochure Stellar data recovery
Software catalogues - Stellar Data recovery
Knowledge shared by Mentor
http://www.linkedin.com/company/stellar-information-systems-ltd
http://www.crunchbase.com/organization/stellar-information-system-ltd
http://www.pcguide.com/ref/hdd/op/over.htm
http://www.stellarinfo.co.in/services/data-recovery-process.php
http://www.stellarinfo.co.in/
http://www.stellarinfo.com/services/data-recovery-capabilities.php
MGM IOM/MBA
Page 37