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reborn.
Contents
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ont get me wrong, the Tostitos design is working well but it gets
lost on the shelf when there are Lays, Sun Chips, and other brightly
colored bags competing for attention.
The new idea for the design is to take the current Tostitos bag, strip it of
all its color and only leave the logo. Then below the logo will be a really
eye catching image of a girl in a skirt. The catch, her skirt is a tortilla
chip. The girl will be hand drawn so that it looks like someone took the
bag and drew on it with a sharpie. It will lure customers with its clean
and simple design. And this, my friends, is
products
Tortilla Chips: original, hint of lime, hint of cheddar,
multigrain, hot and spicy. Salsa: hot and mild.
target audience
The new branding will cater to men and women ages 15
through 30. However, there is to be more emphasis on
catering to women, because they are the primary shoppers
in the family.
brief history
Tostitos is a brand of tortilla chips made by Frito-lay and
founded in 1978. The chips are unique because they were
created based on a technique people in Mexico use when
frying tortillas. For this reason, Tostitos have an authentic
Mexican taste.
increasing sales
titles
Chip bag
Font: Futura Condensed Medium
Size: 30-70 pt
Salsa
Font: Futura Condensed Medium
Size: 15-30 pt
body copy
Chip bag
Font: Futura Medium
Size: 30 pt
Salsa
Font: Futura Medium
Size: 14 pt
colors
Pantone 348 Pantone 199 Pantone 7580
Pantone
Pantone 348
Pantone 199
Pantone 7580
Pantone 124
Pantone 1395
Pantone 7401
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Hex
#009344
#ed1c24
#fflc21
#f89alc
#a86237
#fffce6
RGB
0 148 68
237 28 36
241 95 49
249 155 28
168 99 56
255 253 231
CMYK
86 16 100 3
0 99 97 0
0 78 90 0
0 46 100 0
15 60 80 25
0 0 11 0
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Logo placement
he chip bag has two labels, one for the back of the bag,
and one for the front. The background will be printed
on the bag and the label will be added after.
salsa label
7.4 in
11 in
salsa label
10.65 in
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2.08 in
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Old look
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Billboard advertisement
or more information,
visit fritolay.com or
call 1-800-238-9904.
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Bethany Larsen