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Problem Definition
The process of defining and developing a decision
business performance.
Actual business performance is less than possible
business performance.
Expected business performance is greater than
possible business performance.
Discussion
with
Decision Maker(s)
Interviews
with
Experts
Secondary
Data
Analysis
Qualitative
Research
Research Problem
Objective/
Theoretical
Foundations
Analytical
Model: Verbal,
Graphical,
Mathematical
Research
Questions
Hypotheses
Specification
of
Information
Needed
Interview Process
Develop many alternative problem statements
Think about possible solutions to the problem
Make lists
Be open-minded
Probing
Geographical areas
What is a Constant?
Something that does not change; is not useful in
Types of Variables
Continuous variable
Can take on a range of
quantitative values.
Categorical variable
Indicates membership
in some group.
Also called
classificatory variable.
Dependent variable
A process outcome or
a variable that is
predicted and/or
explained by other
variables.
Independent variable
A variable that is
expected to influence
the dependent variable
in some way.
EXHIBIT 6.6 Example Business Decision Situations, Corresponding Research Hypotheses, and Variable Descriptions
useful results.
specific inquiry.
Hypotheses
Statements that can be empirically tested.
A Dummy Table