Assignment 1

David Neeleman Reinvents Airlines

Case Questions

The case begins with David Neeleman the co founder of three airlines: Morris Air, JetBlue and
Brazilian airline Azul. The airline named Azul is the outcome and the success of JetBlue that
already established airline in U.S. As the success of JetBlue has kept the whole record in the
Airline Industry the same continues to the budget airline Azul. The first of its kind Azul makes
the low prices, with individual T.V. sets, chocolate chip cookies, and outstanding service. One of
the great things is the devoted staff; no-layoff policy, unusual routes, and willingness to innovate
have allowed it to achieve success. David Neeleman trusts his employees for the creative
thoughts and innovation. As an overall the airlines can do the approach for best of its outcome
and have best of their results.
Case Questions
1. What are the key elements of JetBlues culture?
The key elements of JetBlue culture are to focus the customer needs and information from all
sources, and maintaining the team a lead ahead. The major key element is the Team spirit and
unity in the workplace.He believed in having everyone in the organization to focus on the main
objectives which are to work as a team. He also valued feedback from customers that way he can
improve the experience of not just that customer, but all other customers as well. Finally,
listening to the employee needs, and works on leaving the we-they approach that illustrate
management and labor in most company behind.
2. What role does the leader play in the development and maintenance of the culture?
David Neeleman is the role model and he is a perfect leader. His highly pervasive,
entrepreneurial he is noticeable in all of the areas of these airlines. He is current along with
energetic in all of the areas of the organization. This individual serves because elegant leader,
producing key decisions, however he likewise serves to be a function model, via the relationship
together with consumers, the enthusiasm to hear the personnel, the energetic engagement within
the corporation, along with the relaxed manner. The particular image of useful along with
engaged leader can be additionally communicated coming from consumers along with coming
from employee in order to employee to bolster the function along with the electric power above
the corporation. The particular companys creativeness along with enthusiasm not to stick to
business principles can also be a representation regarding Neelemans entrepreneurial character.