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THE BEAN HOUSE
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[BUSINESS PLAN]
[10.07.2012]
ADVENTURE

THE BEAN
HOUSE
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Business Plan
On
The Bean House

Presenting For:
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NIGAR SULTANA
Asst. Professor

Department of Marketing
Sub: Business Plan

Presenting By:

Department
Administration
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Of

Business

EAST WEST UNIVERSITY

ADVENTURE
NAME
ID NO.
1. NAHRIN AHMED POUSHI

2012-

2-10-229
2. MD. SHAKIL HOSSAIN

2012-

2-10-218
3. M. M. TAUFIQUR RAHMAN 2012-210-217
4. MD. ABDUR RASHID
2-10-231

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2012-

5. FATEMA TUJ ZUHORA

2012-2-

10-242
July 10, 2012
To
Nigar Sultana
Asst. Professor
Department Of Marketing
Jahangirnagar University

Madam,

Please accept the accompanying Work on a business plan named THE BEAN
HOUSE.
This plan is the result of work completed at the ground of management
concern, marketing concern, service concern and financial concern of
business. This plan is on this how we can get proper success and I would like
to thank you and all of them who help us to do this task.
Sincerely,
Group leader On behalf of our group ADVENTURE

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Executive Summary

Our mission is to will provide a friendly , comfortable

atmosphere

where the customers can received quality food , drinks & service at
reasonable price which we hope .

Our caf will offer a variety of choices to the customers . Cappuccinos

, lattes , espressos smoothies , regular coffee , soft drink , variety
cakes & some delicious foods are available here

The caf will also serve deli-style breakfast sandwiches with the
freshest ingredients , muffins , croissants , cinnamon rolls , coffee cake
& other tasty treats.

Coffee spot caf will be open from

wednesday to

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Monday

10.00

am

to

10.00

pm

Coffee spot caf will be open from

wednesday to

10.00

am

to

10.00

pm

Monday

Our caf situated at 8 no road , Dhanmondi , Dhaka . Its a suitable

place for our caf. Because we have no hard competitor nearest to
us. So we done our duty freely and peacefully . we have no enough
tensed about our business loss.

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INTRODUCION

Why we are going to do it? Obviously there is some target thing and we will
work for this target. It is our goal and we will do our best to fulfill those goal.
There is saying that dream does not happen in real but we want to prove it
false because The Bean House is our dream.

OBJECTIVES
To establish a presence as a successful local fast food outlets and gain
a market share.
To make The bean house a destination spot for mall-goers.
To expand into a number of outlets by year four, and sell the franchise
to neighboring metropolitan cities.
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Limitations
We tried our best to analyze the market but it is very tough to analyze it
properly. Our financial analysis may have some little mistake but it is for the
inflation of money and those calculations may differ sometime.

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Business Description and Management Segment

General description of business

This business will be held under the banner of Quality Food Ltd. (Pvt.) and
THE BEAN HOUSE is its brand. It will be a Private Limited Company with
three partners. The reason behind it is easy formation, simple management,
and efficient management more over for flexibility.
Industry Background
This business will be treating as coffee house

&

fast

food

&

Small

Industry.

Company History or Background

COMPANYS

VISION

Our vision is to be one of the most successful coffee house &

fast food

outlets in Bangladesh, starting with one retail outlet located inside a suitable
place as a "market tester."

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COMPANYS

MISSION

The Bean House will strive to be a premier local fast food brand in the local
marketplace. We want our customers to have the total experience when
visiting our outlet(s) and website as they will learn about this fascinating new
taste" We will sell merchandise from pre-packaged sauces and t-shirts, all
with our official brand attached to them.
Our main focus will be serving high-quality coffee bean at a great value.

COMPANIES HISTORY
WHAT IS BEAN HOUSE ?
The bean house sells most tasty coffee , which is made by original aroma
and also other popular food item of western and European and different types
of juice and drinks. Our outlet also provides excellent and friendly customer
service to support the ambience of fun, energetic and youthful lifestyle.

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YOUTHFULL

&

FRESH SURROUNDING

We will imitate successful establishments, which represent the majority of our

core target market, between 18 to 40 years of age. Our store will be
decorated with fast food setting, such as a bright counter and display menu
on the wall. GOALS & STRATEGIES

GOALS & STRTEGIES

SHORT - TERM GOAL : Use the quality of our service & advertising to
soon become well-known throughout Dhaka .
LONG - TERM GOAL

: Expand the business to other locations &

include catering .
STREATEGY
coffee , treats & service

: Work hard to have the best testing

in town & surrounding areas .

Provide 100% satisfaction to our customers and maintaining the level of

excellent services among other competitors. And reaching on a successful
point in its few years.

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MANAGEMENT OF THE BUSINESS

Management Team and Key Personnel

Serial

Position

Name

01

Managing Director

NAHRIN AHMED POUSHI

02.

Director

M. M. TAUFIQUR RAHMAN

03.

Manager

MD. SHAKIL HOSSAIN

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Legal structure and Ownership

The Bean House is a privately held company. It will be registered as a
Limited company, with ownership 40% - Nahrin Ahmed Poushi , 35% - M. M.
Taufiqur Rahman, 25% - MD. Shakil Hossain .
Nahrin Ahmed Poushi , M. M. Taufiqur Rahman , MD. Shakil Hossain have
more than 3 years of experience in the food industry.
MD. Shakil Hossain Have a good sense in management .

2.6.4 Board of Directors and Advisors:

Board of directors and management team are same here. And as advisors
some reputed people will help us here___

Mr. Alam is retired Govt. administrator and he will, help us in

administration.

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Mr. Toru has 15 years experience in food industry and a reputed

owner of Torus Kitchen, will help us in food and service sector.

LOCATION
The bean house locations will range in size from 3000 square feet and will
seat from 120 150 guests. Our first location will be on the larger end of this
range. The location will feature its own originality in merchandise display and
other brand building attributes. We are currently looking at several possible
sites in shopping malls.
The space selection will be chosen based upon the following criteria:
Community size: minimum of 1000,000 people within a radius of 10
kilometers.
Tourist destination.
Easy access.
Large percentage of teenagers in the community.
All of these qualities are consistent with The bean houses goal of
providing a top quality coffee maker & fast food experience. We want
"word-of-mouth" to be our best form of marketing, where our
customers value our brand as something exciting and cannot wait to
tell their friends and neighbors
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SERVICE FACILITIES , EQUIPMENT
We will equip the outlet with modern furniture and aim for cleanliness and
an open feeling. We also serve Visa , Master Card , American Express &
Nexus.
SERVICE DELIVERY PLAN : Initially we will not provide any home delivery
service but in future we will. Initially regular service will provided.

MARKETING SEGMENT

CURRENT SCENARIO IN BANGLADESH

Bangladesh now facing fastest growing coffee & fast food industry and in
market there is many big competitors along with foreign company and local.
SITUATION ANALYSIS
MARKET SUMMMERY
We are targeting young people as our primary market. Dhaka is the place to
meet. And shopping mall is now a days getting very popularity.

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SWOT ANALYSIS

STRENGTHS : Reasonable prices , wide variety of coffee & drinks , a lot

of home-made treats .

WEAKNESS
Defendability of concept as the meal products cannot be
patented; this needs to be addressed by building strong brand
awareness and establishing copyright on total quality system.
Focus also on rapid growth and securing prime sites in target
markets.
NVU restocking logistics is being addressed through NVU design,
which ensures breakeven results for a days trade without
restocking. Central production facilities also being established to
support restocking.
Site permits for street vending need to be established before
implementation of NVUs, but also private sites will be secured
to reduce exposure to local government issues .
Product may be vulnerable to weaken over time, which can be
minimized through product innovation and diversification
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OPPURTUNITIES
Niche-specific opportunities through monopolizing niche
market by building strong brand awareness and leading the
street food vending culture through being vigilant with other
vending business opportunities.
Low restriction to NVU operating hours means there can be
diversity of venues and access to a very diverse target
customer group
Capitalize on diversity of venues and consumer groups to
promote and market expansion through event catering and
franchise ownership

International expansion to Europe, which has a strong

culture for street food vending and pre-prepared meals.
Target strategic partner for joint venture, master franchise or
sale of Nudlez
THREATS

Local government regulations in relation to street vendors means

permits secured have minimum life period, however change in this
area is slow

Vulnerability to imitation products from competitors will be reduced

through rapid development of Nudlez products and brand.

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Short-term site permits means the Nudlez brand needs to be

diversified through catering, franchise and supermarket placement

Seasonal demand for NVUs meaning inconsistent returns. This can be

minimized through diversifying brand through catering, franchising and
a supermarket product line.

COMPETITOR ANALYSIS
We expect a high degree of enthusiasm and offer a fun store with
friendly staff that reflects the company's youthful and energetic
culture.
Supporting merchandise items that support the company's brand
building.

Our fried potato is made 100% fresh, compared to most fast food
outlets that use frozen fries. We served hand-made sauces , which is
containing no preservative.
We import best kind of coffee bean like Nescafe , Biva which are came
from Ghana , Brazil etc.
We made our food instant , so its looks very fresh & delicious.
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Marketing Strategy:
We have chosen this group for several important reasons. It is our goal to be
"the extraordinary Coffee shop " and we believe that the age group from 15
to 25 is the primary age where brand building efforts could take place. They
are on limited or fixed incomes and seek a value/price relationship that will
not stretch their budgets.

Our secondary target is between the ages of 25 and 37, which are a heavy
lounge/restaurant user group. They are more flexible in budgets and seek
more than a value/price relationship.
Our lunch strategy is dual purposed. First, we are featuring different kind of
coffee to conviece people.

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Second, we want to keep the price point at lunch as fair as possible to keep
us in competition with other coffee house.

PROMOTION
Advertising, public relations and so on are included in promotion and
consequently in the 4Ps. As promotion is closely linked to the sales, we are
mentioning here the most common features about our strategy.

Advertisement:
It takes many forms- TV, radio, internet, newspapers, yellow pages, and so
on. Initially we will make leaflets n distribute them in targets market area.
The above medias can also be used for our promotion. But the theme of our
promotion will be our quality food product, that will not only attract our
customers temporarily but also make them our permanent customers.

Public relations:

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Public relations are more subtle and rely mainly on our own personality.
We want to keep relation with all types of customers from any section
of income, from any religions.

Sales promotion:
We want to deafer trades, coupons, and discounts and is linked to the
sales strategy.

Physical Training
Smile
Manners
Good posture for long time
Balance
Talking skill

Operating of the coffee machine

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Operating of the fried machine
Operating cash counter

FUNDS BORROWED
We take loan 1000000 BDT from Brac bank.
1 years
7.5 % interest rate
Monthly payment 75000 BDT

PAY FOR THE LOAN

Monthly payment = 75000 BDT

Monthly profit = 3780000 BDT
Monthly remain = 3780000 75000 = 3705000 BDT

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START UP COST (First Month)

First Month Rent

100,000 BDT

Modernize Fee
= 1000000 BDT
(Impression calm ,
comfortable soft mood
light , music
system , painting etc. make guest feel at home)
Furniture Fee
tables , chairs)

200000 BDT

(Sofa , bar counter ,

Equipment Fee
=
500000 BDT
(Coffee machine , Coffee
mil , Air Conditioning stereo, Cash registers , Water treatment
etc.)

Supplies fee
=
50000 BDT
, Napkin froks & Knives etc. )

First month Utensils fee = 15000 BDT

Advertising &promotion fee = 30000 BDT

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(Coffee cup , Coffee snack

(water & electricity )

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TOTAL START UP COST TO OPEN

OPERATING COST

= 1895000 BDT

(Per Month)

Utilities per month (Included fuel , water & electricity) = 20000 BDT
Rent of cost

= 150000 BDT

Salary for employer = 162000 BDT

Food supply cost (Included coffee bean , snacks,
Beef , chicken , potato , soft drinks, beef, tissue etc) = 300000 BDT ( per
month)
Advertising = 200000 BDT (Per year)

TOTAL COST

832000 BDT

PRICE & REVENUE

Coffee

= 50 200 BDT (Depends on flavor)

Cake

= 60 - 400 BDT (Depends on flavor)

Cookies = 30 400 BDT (Depends on flavor)

Burger

= 120 400 BDT (Depends on flavor)

Sandwich = 80 250 BDT (Depends on flavor)

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Fried chicken = 80 BDT per piece (Depends on flavor)

Bun

= 20 BDT (per piece)

Soft drinks = 50 BDT (per formal glass)

Estimated sell per day

Minimum 300 cup coffee = 300*100 = 30000 BDT
Cake

= 5000 BDT (Minimum sell)

Cookies = 3000 BDT (Minimum sell)

Minimum 100 piece Burger = 100*200 = 20000 BDT
Minimum 100 piece Sandwich = 100*120 = 12000 BDT
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Minimum 400 piece Fried chicken = 400*80 = 32000 BDT
Minimum 200 piece bun = 200*20 = 4000 BDT
Minimum 400 glass Soft drinks = 400*50 = 20000 BDT

TOTAL

(Per day)

1. MONTHLY PROFIT
2.

126000 BDT
= 3780000 BDT

MONTHLY OPERATING COST =

832000 BDT

TOTAL PROFIT (PER MONTH) = 2948000 BDT

PAY FOR THE LOAN

Monthly payment = 75000 BDT

Monthly profit = 2948000 BDT
Monthly remain = 2948000 75000 = 2873000 BDT

Yearly Profit

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= 2873000*12 = 34476000 BDT

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COFFEE

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CAKE

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BURGER

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FRIED CHICKEN & FRENCH FRIES

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COOKIES

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SOFT DRINKS & FRUIT JUICE

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