Escolar Documentos
Profissional Documentos
Cultura Documentos
FastfoodinvasionloomsinYangon
Read in Myanmar
HOME
NATIONAL NEWS
BUSINESS
THE PULSE
SPORTS
OPINION
IN DEPTH
SPECIAL FEATURES
MostRead
Fastfoodinvasionloomsin
Yangon
Yangonhosp
building
ByTimMcLaughlin|Monday,01April2013
Like
14
Blockedwork
1
Tweet
13
12
Debtclearances,exchangeratereformandtheabolitionof
ForeignExchangeCertificatesmayhaveobserversexcited
aboutMyanmarseconomicreformsbutonthestreetsof
Yangonitisthearrivalofforeignbrandsthatisdrawingthe
mostattention.
GoldrushatS
Undergradsr
Tradersrebra
Yangon
YCDCgraftco
Whitearmban
Shwedagonm
Zaykabarfiles
politicianove
Cochlearimp
(Thiri/TheMyanmarTimes)
LastmonthapictureofasupposedKentuckyFriedChicken(KFC)outlet
hadsocialmediabuzzingwithspeculationthatColonelSandershadfound
himselfanewhomeonNawadayRoadinDagontownship.
IntheMarch22issueofTheMyanmarTimes,Yum!Brands,whichowns
theKFCnameaswellasTacoBell,PizzaHut,andWingStreet,dispelled
therumourthatitwasbuildingarestaurantalready,butdidsayitwas
hiringstaffinMyanmarforitsnewestKFCTeam.
KFCdidnotrespondtoemailsorcallsseekingfurthercomment.
Thoughthemostrecogniseable,KFCisnotaloneinthefastfoodworldin
itseagernesstoenterMyanmar,acountrywhereconsumershavehadto
http://www.mmtimes.com/index.php/nationalnews/yangon/6188fastfoodinvasionloomsinyangon.html
1/3
3/16/2015
FastfoodinvasionloomsinYangon
itseagernesstoenterMyanmar,acountrywhereconsumershavehadto
settleforcheapknockoffslikeMacBurgeror,foraluckyfew,grabbinga
tasteoftherealthinginneighbouringcountries.
SouthKoreanfastfoodrestaurantLotteriaplanstoopenanoutletat
JunctionCentreinthesecondweekofApril,saidgeneralmanagerU
MaungMaungKyu.
LotteriaisasubsidiaryofconglomerateLotteGroupandoperatesinSouth
Korea,Japan,Vietnam,ChinaandIndonesia.Therestaurantentered
Vietnamin2004andtheIndonesianmarketin2011.
ThenewlyformedMYKO,shortforMyanmarKorea,willserveasthe
masterfranchiseforthebrandinMyanmar.UMaungMaungKyusaidthe
companyplanstoopen25restaurantsby2016,expandingfromYangonto
NayPyiTaw.
Alongwiththestandardfareofchickenandburgers,Lotteriawillalsooffer
dishestailoredtoMyanmarconsumers,suchaschickenrice.
AnotherSouthKoreanchain,BBQChicken,isscheduledtoopenitsfirst
MyanmaroutletinMayindowntownYangon,saidexecutivedirectorU
ChanNyeinHockandmanagingdirectorUNaingWinAung.
MyanmarCulinaryHoldingsCompanyLimited,anewbranchofthewell
establishedMyanmarrestaurantchainYKKO,isservingasthemaster
franchise.
UChanNyeinHockandUNaingWinAungbothadmittedthatBBQ
ChickenspriceswillputitoutofreachofmanyinMyanmar.The
restaurantwillbegearedtowardsthecitysyoungmiddleclasspopulation
withacasualdiningformat.
Therestaurantwillbedecoratedinawaythatyoungpeoplewill
appreciate,saidUNaingWinAung.Ourtargetcustomerswillbemiddle
anduppermiddleincomeindividuals.
MalaysiabasedMarrybrownhasalsostartedbuildingarestaurantin
Yangon.MalaysiannewsoutletBernamahasreportedthatthecompany
planstoopenmorethan20restaurantsinMyanmarduringthenextfive
yearsbutwhencontactedbyTheMyanmarTimesrepresentativesfromthe
companysaidthattheywerenotreadytocommentonoperationsin
Myanmar.
Anillustrationdistributedbythecompanyshowsarestaurantwithatouch
ofvintageAmericana,includingaslopingrooflineanddrivethrough
window.
ProfessorNicholasFarrelly,aresearchfellowatAustralianNational
UniversitysSchoolofInternational,PoliticalandStrategicStudies,said
thatthenewoperationsaresignificantbeyondtheexpandedculinary
optionstheybring.
Thearrivaloftheglobalfastfoodheavyweightsmarksaturningpointfor
supplychains,middleclasswaistlinesandinternationalperceptions.Many
willresentthearrivalofsuchunhealthyharbingersofWesternways.But
therewillstillbealevelofexcitementassomeofthemostrecognisable
brandsandrecipesinhistorysweepacrossthecountry,saidMrFarrelly.
Itsunclearwhatexactlythiswillmeanforthethousandsofrestaurants
thathaveappearedintheglobalchainfreeenvironmentsince1988.U
KyawSwaMoe,managerofthepopulardowntownYangonrestaurantY2T,
saidbusinesseslikehiswillhavetoadapttotheirnewcompetitorsto
http://www.mmtimes.com/index.php/nationalnews/yangon/6188fastfoodinvasionloomsinyangon.html
2/3
3/16/2015
FastfoodinvasionloomsinYangon
saidbusinesseslikehiswillhavetoadapttotheirnewcompetitorsto
survive.Butcompetingwithsimilarofferingswillbedifficult,hesaid.
Weareconcernedaboutthembringinginhightechcookingtools,saidU
KyawSwaMoe.Theotherdifficultyisourchefsandcooks.Theywantto
usetraditionalmethodsofcooking,theycantbeaskedtousemoremodern
toolsandmachines.Theydontlikethat.Tocopewiththechefsisareal
challengeofours.
MrFarrellysaidhebelievesteashopsandstreetvendorswillbelargely
unaffectedbecausetheyareinadifferentpricerangefromthe
internationalchainsbutmoreupmarketestablishmentsmayhavereasons
toworry.
MostMyanmardinerswillcontinuetopatronisetheiroldfavourites,said
MrFarrelly.Butformanythenoveltyofbigforeignchainswillbetoohard
toresist.ExperiencefromelsewhereinSoutheastAsiasuggestssomeofthe
biginternationalchainswilldoverywell,andwillquicklydisplacethelocal
competition.
Copyright2015TheMyanmarTimes.Allrightsreserved.
Home
NationalNews
NayPyiTaw Yangon
Business
ThePulse
Sports
MandalayandUpperMyanmar
AboutUs
ContactUs
Facebook
Opinion
PropertyNews
PrivacyPolicy
http://www.mmtimes.com/index.php/nationalnews/yangon/6188fastfoodinvasionloomsinyangon.html
InDepth
SpecialFeatures
Technology
What'sOn
InPicture
Travel
Subscriptions
WorkWithUs
3/3