Background of the Study:

Pens played an important role in the lives of every student. Going to a class
without a pen is like going to a war without a weapon. Every student needs it to pass an
exam, to write their feelings, and to note their learning. Clearly, this is one object that
no single student can live without.
Surprisingly, in a world of computers, there are more pens than ever, in different
sizes, shapes, and colors, with different colored inks and even special effects such as
glittery or scented inks. Some pens will be dual purpose. There is a pen from Sheaffer
that has a highlighter and a ballpoint in one. Cross-makes a tech-3 pen with a red and
black ballpoint, and a pencil. The Movado pen comes in a case with a Movado clock as
part of the presentation. Apparently, many companies, who are manufactures of pen,
innovate themselves to make this product more convenient and suitable for the needs of
everyone.
The only thing permanent in this world is change and that is where innovation
comes in. But what is innovation and why is it so important? According to a research in
www.princeton.edu, innovation is the application of new ideas to the products,
processes, or other aspects of the activities of a firm that lead to increased value. This
value is defined in a broad way to include higher value added for the firm and also
benefits to consumers or other firms. There are two categories of innovation: product
innovation and process innovation. Product innovation is either introducing a new
product or improving an existing product while process innovation is presenting new
processes for the making and distribution of the products or services. Because of a
creative mind that a human person has and the numerous needs and wants he wanted
to answer, innovation became a factor in making products and services.
This market study introduces an evolution of the one thing every student needs,
the pen. We had seen many innovations of pens throughout the years, from the classic
ball-point pens to the futuristic multi-function pens. But one problem arises, is the pen
the only thing a student needs for writing? Look at your bag, how many writing materials
have you found? You may have gathered pens, pencils, erasers, highlighters, correction
tapes or pens, and any other paraphernalia for writing. They can be very handful and
some of them can be misplaced anywhere. After considering these concerns, the group
formulated the SYNCRO pen.
The SYNCRO pen is not just a pen but is an all-in-one package writing material.
This product includes other writing materials such as a pencil, multi-colored highlighter
and correction tape. These individual writing materials may already exist in the market
but the group envisions going beyond the usual specifications of these writing materials.
Thus, this is the product that provides convenience that every student ever longed for.