Amazon Geographies Household Analysis 032515

Amazon Geographies Household Analysis
Category
Field Name
Demographic
Field Value
Presence of 18 - 19 Year Old
Presence of 65+ Year Old
Age Range
Presence of 18 Year Old and Below
Child 1 Gender
Child 2 Gender
Child 3 Gender
Child 4 Gender
Assimilation Code
Country of Origin
Non-Amazon Zips #
Non-Amazon Zips %
Amazon Zips #
Sweet Spot
Sweet Spot
20% to 29.9%
100 to 119.9
30% to 49.9%
120 to 139.9
>50%
150+
Amazon Zips %
Amazon Zips Index
fieldname
fieldvalue
Unknown
1,313,363
99.53%
153,722
99.72%
100
dem_18_19_flg
Yes
6,248
0.47%
429
0.28%
59
dem_18_19_flg
Unknown
1,104,131
83.67%
132,688
86.08%
103
dem_20_29_flg
Yes
215,480
16.33%
21,463
13.92%
85
dem_20_29_flg
Unknown
959,326
72.70%
105,259
68.28%
94
dem_30_39_flg
Yes
360,285
27.30%
48,892
31.72%
116
dem_30_39_flg
Unknown
877,495
66.50%
110,425
71.63%
108
dem_40_49_flg
Yes
442,116
33.50%
43,726
28.37%
85
dem_40_49_flg
Unknown
922,494
69.91%
116,065
75.29%
108
dem_50_59_flg
Yes
397,117
30.09%
38,086
24.71%
82
dem_50_59_flg
Unknown
1,160,790
87.96%
139,331
90.39%
103
dem_60_64_flg
Yes
158,821
12.04%
14,820
9.61%
80
dem_60_64_flg
Unknown
1,010,289
76.56%
125,560
81.45%
106
dem_65plus_flg
Yes
309,322
23.44%
28,591
18.55%
79
dem_65plus_flg
Age 18-20
5,477
0.42%
569
0.37%
89
dem_age_grp
Age 21-25
32,066
2.43%
3,945
2.56%
105
dem_age_grp
Age 26-30
45,637
3.46%
7,815
5.07%
147
dem_age_grp
Age 31-35
75,844
5.75%
12,153
7.88%
137
dem_age_grp
Age 36-40
97,133
7.36%
12,647
8.20%
111
dem_age_grp
Age 41-45
128,087
9.71%
14,358
9.31%
96
dem_age_grp
Age 46-50
133,945
10.15%
14,091
9.14%
90
dem_age_grp
Age 51-55
143,712
10.89%
14,431
9.36%
86
dem_age_grp
Age 56-60
121,677
9.22%
12,116
7.86%
85
dem_age_grp
Age 61-65
95,660
7.25%
9,555
6.20%
86
dem_age_grp
Age 66-70
71,839
5.44%
6,688
4.34%
80
dem_age_grp
Age 71-75
42,802
3.24%
3,942
2.56%
79
dem_age_grp
Age 76+
69,508
5.27%
6,283
4.08%
77
dem_age_grp
Unknown
1,319,442
99.99%
154,147
100.00%
100
dem_below18_flg
Yes
169
0.01%
0.00%
20
dem_below18_flg
Female
38,450
2.91%
2,475
1.61%
55
dem_child_1_gndr
Male
39,363
2.98%
2,431
1.58%
53
dem_child_1_gndr
Female
23,315
1.77%
1,173
0.76%
43
dem_child_2_gndr
Male
25,126
1.90%
1,204
0.78%
41
dem_child_2_gndr
Female
16,644
1.26%
668
0.43%
34
dem_child_3_gndr
Male
19,079
1.45%
845
0.55%
38
dem_child_3_gndr
Female
12,632
0.96%
477
0.31%
32
dem_child_4_gndr
Male
15,032
1.14%
538
0.35%
31
dem_child_4_gndr
Unknown
1,005,709
76.21%
114,346
74.18%
97
dem_assimilation_cd
Assimilated
49,877
3.78%
6,703
4.35%
115
dem_assimilation_cd
Bilingual English
31,256
2.37%
3,876
2.51%
106
dem_assimilation_cd
Bilingual Native Tongue
109,128
8.27%
13,017
8.44%
102
dem_assimilation_cd
Unassimilated
123,641
9.37%
16,209
10.52%
112
dem_assimilation_cd
Unknown
1,074,137
81.40%
125,267
81.26%
100
dem_country_of_orgin_cd
Mexico
237,486
18.00%
27,561
17.88%
99
Cuba
881
0.07%
60
0.04%
58
Puerto Rico
1,181
0.09%
343
0.22%
249
Ethnic Code
Nicaragua
67
0.01%
0.00%
Dominican Republic
235
0.02%
0.00%
Columbia
702
0.05%
196
0.13%
239
Honduras
827
0.06%
0.00%
Guatemala
25
0.00%
0.00%
103
El Salvador
2,128
0.16%
647
0.42%
260
Costa Rica
202
0.02%
0.00%
10
Ecuador
206
0.02%
0.00%
12
Venezuela
417
0.03%
0.00%
13
Chile
16
0.00%
0.00%
161
15
Peru
839
0.06%
10
0.01%
10
16
Bolivia
0.00%
0.00%
17
Paraguay
0.00%
0.00%
19
Spain
55
0.00%
60
0.04%
934
20
Brazil
0.00%
0.00%
22
African American
179,081
13.57%
19,215
12.47%
92
dem_ethnic_grp_cd
Southeast Asian
5,364
0.41%
642
0.42%
102
dem_ethnic_grp_cd
South Asian
23,619
1.79%
5,874
3.81%
213
dem_ethnic_grp_cd
Central Asian
793
0.06%
95
0.06%
103
dem_ethnic_grp_cd
D
E
Mediterranean
20,198
1.53%
2,687
1.74%
114
dem_ethnic_grp_cd
Native American
1,885
0.14%
230
0.15%
104
dem_ethnic_grp_cd
Scandinavian
15,090
1.14%
1,695
1.10%
96
dem_ethnic_grp_cd
G
H
Polynesian
383
0.03%
80
0.05%
179
dem_ethnic_grp_cd
Middle Eastern
12,315
0.93%
1,970
1.28%
137
dem_ethnic_grp_cd
Jewish
12,762
0.97%
1,643
1.07%
110
dem_ethnic_grp_cd
Western European
707,905
53.64%
79,238
51.40%
96
dem_ethnic_grp_cd
Eastern European
25,610
1.94%
3,199
2.08%
107
dem_ethnic_grp_cd
Caribbean Non-Hispanic
14
0.00%
0.00%
122
dem_ethnic_grp_cd
East Asian
40,619
3.08%
4,705
3.05%
99
dem_ethnic_grp_cd
Hispanic
246,668
18.69%
29,165
18.92%
101
dem_ethnic_grp_cd
Uncoded
27,305
2.07%
3,711
2.41%
116
dem_ethnic_grp_cd
Language Preference
Hispanic /Spanish
189,760
14.38%
21,907
14.21%
99
dem_language_cd
Religion Code
Buddhist
37,163
2.82%
3,666
2.38%
84
dem_religion_cd
Catholic
393,555
29.82%
46,670
30.28%
102
dem_religion_cd
Ethiopian Orthodox
1,921
0.15%
203
0.13%
90
dem_religion_cd
Greek Orthodox
2,040
0.15%
271
0.18%
114
dem_religion_cd
G
H
Generations Segment
Hindu
16,361
1.24%
4,360
2.83%
228
dem_religion_cd
Islamic
22,883
1.73%
3,793
2.46%
142
dem_religion_cd
Jewish
16,001
1.21%
2,059
1.34%
110
dem_religion_cd
J
K
Sikh
2,196
0.17%
474
0.31%
185
dem_religion_cd
Lutheran
726
0.06%
102
0.07%
120
dem_religion_cd
Eastern Orthodox
5,997
0.45%
799
0.52%
114
dem_religion_cd
Protestant
786,681
59.61%
86,987
56.43%
95
dem_religion_cd
Shinto
1,775
0.13%
356
0.23%
172
dem_religion_cd
Unknown
32,312
2.45%
4,411
2.86%
117
dem_religion_cd
Uncoded
94,386
7.15%
14,578
9.46%
132 dem_generations_segmentation
Strapped Seniors
406
0.03%
0.00%
Rich Retirees
8,717
0.66%
896
0.58%
Blooming in the Burbs
38,808
2.94%
1,258
0.82%
Retired Renters
23,468
1.78%
5,557
3.60%
Minorities in the Majority
17,751
1.35%
2,159
1.40%
Indulgent Intellectuals
16,873
1.28%
1,240
0.80%
Family Friendly
390
0.03%
26
0.02%
Retirement Retreats
594
0.05%
0.00%
Urban Upper Crust
29,445
2.23%
1,756
1.14%
Boomerang Bohemians
5,489
0.42%
371
0.24%
10
Small Town Traditionalist
774
0.06%
36
0.02%
11
Gold'n'Gray
16,718
1.27%
1,007
0.65%
12
Small Town Singles
8,858
0.67%
781
0.51%
13
Mainstream Matures
14,859
1.13%
1,106
0.72%
14
American Bedrock
6,615
0.50%
464
0.30%
15
Urban Mix
20,041
1.52%
7,580
4.92%
16
Urban Blues
7,839
0.59%
1,159
0.75%
17
Credit Commandos
34,623
2.62%
1,892
1.23%
18
Gender
Family Position Code
Household Composition
Dwelling Type
Blue Collar Strugglers
8,613
0.65%
954
0.62%
19
Settled Suburbanites
31,948
2.42%
2,639
1.71%
20
Classic Rockers
41,059
3.11%
2,352
1.53%
21
All-American Online
18,309
1.39%
1,056
0.69%
22
Rural Outsiders
658
0.05%
36
0.02%
23
Family Transitionals
82,654
6.26%
5,818
3.77%
24
Urban Outsiders
26,695
2.02%
6,306
4.09%
25
Suburban Mainstream
19,890
1.51%
904
0.59%
26
Metro Influentials
21,364
1.62%
1,262
0.82%
27
Wired Wanderers
1,842
0.14%
110
0.07%
28
Urban Sophisticates
14,624
1.11%
6,420
4.16%
29
Suburban Strivers
37,147
2.81%
2,017
1.31%
30
Empty Nest Caregivers
11,037
0.84%
1,011
0.66%
31
American Family Up-and-Coming
43,194
3.27%
2,514
1.63%
32
Blue Collar Blend
4,589
0.35%
331
0.21%
33
Urban Strugglers
14,331
1.09%
1,754
1.14%
34
Large Extended Families
42,898
3.25%
2,947
1.91%
35
Urban Singles
30,321
2.30%
9,783
6.35%
36
Established & Settling In
80,639
6.11%
2,630
1.71%
37
Rural & Barely Making It
24,531
1.86%
789
0.51%
38
Married with Children
5,711
0.43%
82
0.05%
39
Struggling in Suburbia
44,940
3.41%
6,224
4.04%
40
Ethnically Diverse Urbanites
27,669
2.10%
7,347
4.77%
41
Moving on a Steady Course
24,073
1.82%
1,615
1.05%
42
Big Bucks in the Big Cities
22,001
1.67%
2,185
1.42%
43
Ethnic Second-City Strugglers
63,501
4.81%
14,363
9.32%
44
Young, Single & Mobile
25,222
1.91%
846
0.55%
45
Setting Up House & Settling Down
21,375
1.62%
602
0.39%
46
Start-Ups in the Country
24,740
1.87%
989
0.64%
47
Parents on the Go
85,121
6.45%
6,270
4.07%
48
Living Off Mom & Dad
13,425
1.02%
851
0.55%
49
Chronic Responders
10,860
0.82%
1,141
0.74%
50
Young Single in the City
40,981
3.11%
17,634
11.44%
51
Family First
6,995
0.53%
497
0.32%
52
Female
360,219
27.30%
50,356
32.67%
120
dem_gender
Male
959,392
72.70%
103,795
67.33%
93
dem_gender
M
C
Child
2,169
0.16%
229
0.15%
90
dem_fam_position
Female Hoh
325,432
24.66%
47,335
30.71%
125
dem_fam_position
Grandmother
1,600
0.12%
159
0.10%
85
dem_fam_position
Husband
511,654
38.77%
32,931
21.36%
55
dem_fam_position
Male Hoh
443,053
33.57%
70,289
45.60%
136
dem_fam_position
M
O
Other
4,999
0.38%
576
0.37%
99
dem_fam_position
Grandfather
1,162
0.09%
139
0.09%
102
dem_fam_position
Wife
29,542
2.24%
2,493
1.62%
72
dem_fam_position
Married with Children
271,983
20.61%
14,236
9.24%
45
dem_hhld_comp
Married without Children
269,965
20.46%
21,258
13.79%
67
dem_hhld_comp
2 Persons - One Male, One Female Marital Stat Unk w/Children
16,255
1.23%
1,088
0.71%
57
dem_hhld_comp
2 Persons - One Male, One Female Marital Stat Unk w/ No Children
27,824
2.11%
2,749
1.78%
85
dem_hhld_comp
D
E
Male Hoh w/One or More Other Persons w/Children
16,992
1.29%
1,267
0.82%
64
dem_hhld_comp
Male Hoh w/One or More Other Persons w/o Children
26,444
2.00%
3,053
1.98%
99
dem_hhld_comp
Female Hoh w/One or More Other Persons w/Children
14,723
1.12%
1,128
0.73%
66
dem_hhld_comp
Female Hoh w/One or More Other Persons w/o Children
19,747
1.50%
2,036
1.32%
88
dem_hhld_comp
Male Hoh Only w/Children
63,234
4.79%
7,107
4.61%
96
dem_hhld_comp
Male Hoh Only w/o Children
311,570
23.61%
56,817
36.86%
156
dem_hhld_comp
J
K
Female Hoh Only w/Children
60,214
4.56%
6,769
4.39%
96
dem_hhld_comp
Female Hoh Only w/o Children
216,029
16.37%
36,196
23.48%
143
dem_hhld_comp
Composition Unknown
4,631
0.35%
447
0.29%
83
dem_hhld_comp
MFDU/Apartment
286,098
21.68%
76,737
49.78%
230
dem_dwelling_type
Business Address
35,636
2.70%
8,495
5.51%
204
dem_dwelling_type
2,473
0.19%
856
0.56%
296
dem_dwelling_type
Private Mail Box
35
0.00%
15
0.01%
367
dem_dwelling_type
Post Office Box
Condominium
19,900
1.51%
2,802
1.82%
121
dem_dwelling_type
Single Family Dwelling
967,220
73.30%
65,134
42.25%
58
dem_dwelling_type
Mobile Home Park
8,249
0.63%
112
0.07%
12
dem_dwelling_type
Home Value Range
Homeowner Status
Length of Residence
Married
Number of Adults
Number of Children
Number of Persons
$1,000 - $49,999
4,833
0.37%
755
0.49%
134
dem_home_value_grp
$50,000 - $74,999
100,713
7.63%
4,155
2.70%
35
dem_home_value_grp
$75,000 - $99,999
105,635
8.01%
7,287
4.73%
59
dem_home_value_grp
$100,000 - $199,999
346,164
26.23%
18,711
12.14%
46
dem_home_value_grp
$200,000 - $299,999
188,142
14.26%
8,741
5.67%
40
dem_home_value_grp
$300,000 - $399,999
90,017
6.82%
6,492
4.21%
62
dem_home_value_grp
$400,000 - $499,999
44,353
3.36%
4,766
3.09%
92
dem_home_value_grp
$500,000 - $999,999
44,230
3.35%
4,766
3.09%
92
dem_home_value_grp
$1,000,000 +
10,678
0.81%
4,828
3.13%
387
dem_home_value_grp
Probable Homeowner
111,297
8.43%
14,969
9.71%
115
dem_homeowner_status
Renter
106,738
8.09%
12,414
8.05%
100
Probable Renter
80,904
6.13%
19,683
12.77%
208
Unknown
249,060
18.87%
53,760
34.87%
185
Homeowner
771,612
58.47%
53,325
34.59%
59
Less Than One Year
66,691
5.05%
10,906
7.07%
140
dem_lor
1 Year
139,349
10.56%
21,364
13.86%
131
dem_lor
2 Years
59,054
4.48%
7,015
4.55%
102
dem_lor
3 Years
107,514
8.15%
15,575
10.10%
124
dem_lor
4 Years
52,240
3.96%
6,420
4.16%
105
dem_lor
5 Years
46,895
3.55%
5,608
3.64%
102
dem_lor
6 Years
41,695
3.16%
4,833
3.14%
99
dem_lor
7 Years
128,914
9.77%
14,498
9.41%
96
dem_lor
8 Years
54,002
4.09%
5,284
3.43%
84
dem_lor
9 Years
43,010
3.26%
4,182
2.71%
83
dem_lor
10 Years
36,127
2.74%
3,381
2.19%
80
dem_lor
10
11 Years
30,605
2.32%
2,874
1.86%
80
dem_lor
11
12 Years
57,955
4.39%
5,200
3.37%
77
dem_lor
12
13 Years
33,885
2.57%
2,825
1.83%
71
dem_lor
13
14 Years
33,990
2.58%
2,786
1.81%
70
dem_lor
14
15+ Years
252,483
19.13%
19,277
12.51%
65
dem_lor
15
99 Unknown
135,202
10.25%
22,123
14.35%
140
dem_lor
99
Unknown
778,415
58.99%
118,727
77.02%
131
dem_marital_cd
Yes
541,196
41.01%
35,424
22.98%
56
dem_marital_cd
665,263
50.41%
108,396
70.32%
139
dem_nbr_adults
410,933
31.14%
29,604
19.20%
62
dem_nbr_adults
153,727
11.65%
9,949
6.45%
55
dem_nbr_adults
63,141
4.78%
4,195
2.72%
57
dem_nbr_adults
19,699
1.49%
1,392
0.90%
60
dem_nbr_adults
5,348
0.41%
485
0.31%
78
dem_nbr_adults
1,500
0.11%
130
0.08%
74
dem_nbr_adults
908,506
68.85%
125,300
81.28%
118
dem_nbr_children
167,022
12.66%
14,631
9.49%
75
dem_nbr_children
94,772
7.18%
6,629
4.30%
60
dem_nbr_children
63,291
4.80%
3,705
2.40%
50
dem_nbr_children
59,496
4.51%
2,868
1.86%
41
dem_nbr_children
17,769
1.35%
698
0.45%
34
dem_nbr_children
6,582
0.50%
234
0.15%
30
dem_nbr_children
1,639
0.12%
61
0.04%
32
dem_nbr_children
327
0.02%
13
0.01%
34
dem_nbr_children
38
0.00%
0.00%
dem_nbr_children
10
167
0.01%
12
0.01%
62
dem_nbr_children
10
11
0.00%
0.00%
dem_nbr_children
11
538,053
40.77%
94,220
61.12%
150
dem_nbr_persons
291,306
22.08%
28,445
18.45%
84
dem_nbr_persons
173,420
13.14%
13,172
8.54%
65
dem_nbr_persons
118,483
8.98%
7,796
5.06%
56
dem_nbr_persons
81,391
6.17%
4,782
3.10%
50
dem_nbr_persons
60,765
4.60%
2,957
1.92%
42
dem_nbr_persons
31,353
2.38%
1,556
1.01%
42
dem_nbr_persons
15,056
1.14%
690
0.45%
39
dem_nbr_persons
6,138
0.47%
326
0.21%
45
dem_nbr_persons
Presence of Child
Presence of Child - Ages 0 to 2
Presence of Elderly
Occupation
10
2,349
0.18%
123
0.08%
45
dem_nbr_persons
10
11
864
0.07%
55
0.04%
54
dem_nbr_persons
11
12
306
0.02%
21
0.01%
59
dem_nbr_persons
12
13
104
0.01%
0.00%
33
dem_nbr_persons
13
14
23
0.00%
0.00%
149
dem_nbr_persons
14
Probable
169,057
12.81%
10,294
6.68%
52
dem_pres_child
Unknown
739,449
56.04%
115,006
74.61%
133
dem_pres_child
Yes
411,105
31.15%
28,851
18.72%
60
dem_pres_child
Uncoded
1,255,650
95.15%
150,401
97.57%
103
dem_pres_child_00_02
Male Present
6,247
0.47%
390
0.25%
53
Female Present
6,391
0.48%
342
0.22%
46
Male & Female Present
564
0.04%
40
0.03%
61
Unknown Gender Present
48,517
3.68%
2,870
1.86%
51
Male & Unknown Gender Present
1,237
0.09%
56
0.04%
39
Female & Unknown Gender Present
993
0.08%
52
0.03%
45
Male & Female & Unknown Gender Present
12
0.00%
0.00%
Uncoded
1,170,762
88.72%
144,342
93.64%
106
Male Present
15,476
1.17%
968
0.63%
54
Female Present
16,461
1.25%
1,072
0.70%
56
2,001
0.15%
103
0.07%
44
105,589
8.00%
7,178
4.66%
58
4,387
0.33%
212
0.14%
41
4,846
0.37%
267
0.17%
47
89
0.01%
0.01%
87
Uncoded
1,124,715
85.23%
141,271
91.64%
108
Male Present
25,457
1.93%
1,509
0.98%
51
Female Present
24,007
1.82%
1,443
0.94%
51
9,361
0.71%
444
0.29%
41
111,697
8.46%
8,297
5.38%
64
11,904
0.90%
581
0.38%
42
10,293
0.78%
514
0.33%
43
2,177
0.16%
92
0.06%
36
Uncoded
1,139,386
86.34%
143,297
92.96%
108
Male Present
30,584
2.32%
1,544
1.00%
43
Female Present
27,441
2.08%
1,462
0.95%
46
11,153
0.85%
500
0.32%
38
87,405
6.62%
6,433
4.17%
63
11,905
0.90%
464
0.30%
33
9,827
0.74%
395
0.26%
34
1,910
0.14%
56
0.04%
25
Uncoded
1,201,911
91.08%
147,276
95.54%
105
Male Present
29,548
2.24%
1,468
0.95%
43
Female Present
25,399
1.92%
1,274
0.83%
43
7,528
0.57%
347
0.23%
39
50,635
3.84%
3,576
2.32%
60
2,573
0.19%
117
0.08%
39
1,977
0.15%
92
0.06%
40
40
0.00%
0.00%
21
Unknown
1,235,150
93.60%
147,261
95.53%
102
dem_pres_elderly
Yes
84,461
6.40%
6,890
4.47%
70
dem_pres_elderly
Business Owner
14,851
1.13%
1,340
0.87%
77
dem_occupation_grp
Professional
14,287
1.08%
1,628
1.06%
98
dem_occupation_grp
Exec/Upper Mgmt
526
0.04%
57
0.04%
93
dem_occupation_grp
Middle Management
13,362
1.01%
1,091
0.71%
70
dem_occupation_grp
White Collar Worker
26,751
2.03%
2,524
1.64%
81
dem_occupation_grp
Blue Collar Worker
20,904
1.58%
1,464
0.95%
60
dem_occupation_grp
Health Services
8,314
0.63%
807
0.52%
83
dem_occupation_grp
Secretary
125
0.01%
11
0.01%
75
dem_occupation_grp
Homemaker
15,694
1.19%
949
0.62%
52
dem_occupation_grp
Retired
8,833
0.67%
586
0.38%
57
dem_occupation_grp
SOHO Household
Financial
Has 401K
Has Active Credit
Has American Express Premium Card
Has American Express Regular Card
Has ATM Card
Has Discover Premium Card
Has Discover Regular Card
Has Other Premium Card
Has Other Regular Card
Has Store Premium Card
Has Store Regular Card
Has Visa\Mastercard Premium Card
Has Visa\Mastercard Regular Card
Has Bankruptcy
Number of Tradelines
Active Credit - Financial Services
Active Credit - Furniture
Military Personnel
2,021
0.15%
130
0.08%
55
dem_occupation_grp
Nurse
7,993
0.61%
772
0.50%
83
dem_occupation_grp
Computer
168
0.01%
11
0.01%
56
dem_occupation_grp
Civil Service
1,096
0.08%
106
0.07%
83
dem_occupation_grp
Part Time
0.00%
0.00%
dem_occupation_grp
Student
867
0.07%
132
0.09%
130
dem_occupation_grp
Disabled
0.00%
0.00%
dem_occupation_grp
Unknown
1,283,317
97.25%
151,797
98.47%
101
dem_soho_hhld
Yes
36,294
2.75%
2,354
1.53%
56
dem_soho_hhld
Unknown
1,309,010
99.20%
153,424
99.53%
100
fin_401k
Yes
10,601
0.80%
727
0.47%
59
fin_401k
Unknown
541,704
41.05%
81,685
52.99%
129
fin_active_credit_flg
Yes
777,907
58.95%
72,466
47.01%
80
fin_active_credit_flg
Unknown
1,298,723
98.42%
152,861
99.16%
101
fin_amex_prem_card
Yes
20,888
1.58%
1,290
0.84%
53
fin_amex_prem_card
Unknown
1,294,372
98.09%
152,561
98.97%
101
fin_amex_reg_card
Yes
25,239
1.91%
1,590
1.03%
54
fin_amex_reg_card
Unknown
1,293,394
98.01%
152,232
98.76%
101
fin_atm_card
Yes
26,217
1.99%
1,919
1.24%
63
fin_atm_card
Unknown
1,296,437
98.24%
152,938
99.21%
101
fin_discvr_prem_card
Yes
23,174
1.76%
1,213
0.79%
45
fin_discvr_prem_card
Unknown
1,290,350
97.78%
152,476
98.91%
101
fin_discvr_reg_card
Yes
29,261
2.22%
1,675
1.09%
49
fin_discvr_reg_card
Unknown
1,298,680
98.41%
152,997
99.25%
101
fin_oth_cc_prem_card
Yes
20,931
1.59%
1,154
0.75%
47
fin_oth_cc_prem_card
Unknown
1,281,214
97.09%
151,965
98.58%
102
fin_oth_cc_reg_card
Yes
38,397
2.91%
2,186
1.42%
49
fin_oth_cc_reg_card
Unknown
1,315,192
99.67%
153,951
99.87%
100
fin_store_prem_card
Yes
4,419
0.33%
200
0.13%
39
fin_store_prem_card
Unknown
1,305,264
98.91%
153,347
99.48%
101
fin_store_reg_card
Yes
14,347
1.09%
804
0.52%
48
fin_store_reg_card
Unknown
1,239,105
93.90%
149,567
97.03%
103
fin_visa_mc_prem_card
Yes
80,506
6.10%
4,584
2.97%
49
fin_visa_mc_prem_card
Unknown
1,222,694
92.66%
147,827
95.90%
103
fin_visa_mc_reg_card
Yes
96,917
7.34%
6,324
4.10%
56
fin_visa_mc_reg_card
Unknown
1,267,403
96.04%
150,393
97.56%
102
fin_bnkrptcy_hhld_flg
Yes
52,208
3.96%
3,758
2.44%
62
fin_bnkrptcy_hhld_flg
46,933
3.56%
4,521
2.93%
82
fin_credit_nbr_trdlns
440,436
33.38%
43,449
28.19%
84
144,029
10.91%
12,984
8.42%
77
84,005
6.37%
6,972
4.52%
71
33,658
2.55%
2,778
1.80%
71
16,061
1.22%
1,346
0.87%
72
9,543
0.72%
788
0.51%
71
4,589
0.35%
383
0.25%
71
3,070
0.23%
251
0.16%
70
5,541
0.42%
510
0.33%
79
Unknown
1,035,621
78.48%
134,197
87.06%
111
fin_fin_srv_active_credit_flg
Yes
283,990
21.52%
19,954
12.94%
60
fin_fin_srv_active_credit_flg
Unknown
1,314,640
99.62%
153,847
99.80%
100
fin_furn_active_credit_flg
Active Credit - Gas
Active Credit - Groceries
Active Credit - Home Entertainment
Active Credit - Home Furnishing
Active Credit - Insurance
Active Credit - Member Club
Active Credit - Misc.
Active Credit - Office Store
Active Credit - Retail
Active Credit - Specialty Store
Active Credit - Sporting Goods
Active Credit - Travel
Dual Income Index
Yes
4,971
0.38%
304
0.20%
52
fin_furn_active_credit_flg
Unknown
1,153,158
87.39%
141,958
92.09%
105
fin_gas_active_credit_flg
Yes
166,453
12.61%
12,193
7.91%
63
fin_gas_active_credit_flg
Unknown
1,318,995
99.95%
154,125
99.98%
100
fin_groc_active_credit_flg
Yes
616
0.05%
26
0.02%
36
fin_groc_active_credit_flg
Unknown
1,077,303
81.64%
137,259
89.04%
109
fin_he_ret_active_credit_flg
Yes
242,308
18.36%
16,892
10.96%
60
fin_he_ret_active_credit_flg
Unknown
1,249,438
94.68%
150,854
97.86%
103
fin_home_active_credit_flg
Yes
70,173
5.32%
3,297
2.14%
40
fin_home_active_credit_flg
Unknown
1,307,166
99.06%
153,232
99.40%
100
fin_ins_active_credit_flg
Yes
12,445
0.94%
919
0.60%
63
fin_ins_active_credit_flg
Unknown
1,298,464
98.40%
153,303
99.45%
101
fin_mbr_club_active_credit_flg
Yes
21,147
1.60%
848
0.55%
34
fin_mbr_club_active_credit_flg
Unknown
1,299,009
98.44%
152,690
99.05%
101
fin_misc_active_credit_flg
Yes
20,602
1.56%
1,461
0.95%
61
fin_misc_active_credit_flg
Unknown
1,271,553
96.36%
151,567
98.32%
102
fin_offc_active_credit_flg
Yes
48,058
3.64%
2,584
1.68%
46
fin_offc_active_credit_flg
Unknown
694,182
52.61%
97,900
63.51%
121
fin_ret_active_credit_flg
Yes
625,429
47.39%
56,251
36.49%
77
fin_ret_active_credit_flg
Unknown
1,164,639
88.26%
140,378
91.07%
103
fin_spec_active_credit_flg
Yes
154,972
11.74%
13,773
8.93%
76
fin_spec_active_credit_flg
Unknown
1,302,634
98.71%
152,708
99.06%
100
fin_sport_active_credit_flg
Yes
16,977
1.29%
1,443
0.94%
73
fin_sport_active_credit_flg
Unknown
1,138,855
86.30%
140,844
91.37%
106
fin_trav_active_credit_flg
Yes
180,756
13.70%
13,307
8.63%
63
fin_trav_active_credit_flg
Most Likely
120,953
9.17%
4,788
3.11%
34
fin_dual_inc_idx
78,799
5.97%
4,372
2.84%
47
fin_dual_inc_idx
69,737
5.28%
5,022
3.26%
62
fin_dual_inc_idx
64,076
4.86%
5,325
3.45%
71
fin_dual_inc_idx
56,763
4.30%
5,045
3.27%
76
fin_dual_inc_idx
50,316
3.81%
4,486
2.91%
76
fin_dual_inc_idx
85,875
6.51%
6,844
4.44%
68
fin_dual_inc_idx
80,031
6.06%
6,824
4.43%
73
fin_dual_inc_idx
38,352
2.91%
2,422
1.57%
54
fin_dual_inc_idx
674,709
51.13%
109,023
70.72%
138
fin_dual_inc_idx
Least Likely
Net Worth
Household Income
Less Than -$20,000
95,029
7.20%
9,490
6.16%
85
fin_net_worth
-$20,000 Thru -$2,500
147,062
11.14%
23,349
15.15%
136
fin_net_worth
-$2,499 Thru $2,499
175,537
13.30%
27,400
17.77%
134
fin_net_worth
$2,500 Thru $24,999
167,481
12.69%
20,038
13.00%
102
fin_net_worth
$25,000 Thru $49,999
90,186
6.83%
10,055
6.52%
95
fin_net_worth
$50,000 Thru $74,999
71,149
5.39%
7,520
4.88%
90
fin_net_worth
$75,000 Thru $99,999
62,428
4.73%
6,413
4.16%
88
fin_net_worth
$100,000 Thru $149,999
101,857
7.72%
9,759
6.33%
82
fin_net_worth
$150,000 Thru $249,999
134,559
10.20%
11,838
7.68%
75
fin_net_worth
$250,000 Thru $374,999
99,788
7.56%
7,959
5.16%
68
fin_net_worth
$375,000 Thru $499,999
59,819
4.53%
5,282
3.43%
76
fin_net_worth
$500,000 Thru $749,999
50,208
3.80%
4,696
3.05%
80
fin_net_worth
$750,000 Thru $999,999
27,203
2.06%
3,103
2.01%
98
fin_net_worth
M
N
$1,000,000+
37,305
2.83%
7,249
4.70%
166
fin_net_worth
Less Than $15,000
56,707
4.30%
5,585
3.62%
84
fin_hhld_inc
$15,000 - $19,999
27,331
2.07%
3,253
2.11%
102
fin_hhld_inc
$20,000 - $29,999
75,939
5.75%
9,285
6.02%
105
fin_hhld_inc
$30,000 - $39,999
90,396
6.85%
11,033
7.16%
104
fin_hhld_inc
State Income Decile
Has Financial Investments
Has an IRA
Has Life Insurance
Has Mutual Funds
Has Real Estate Investments
Has Stocks
Lifestyle
Interests - Fast Food
Interests - Low Fat Food
Interests - Organic Food
Interests - Weight Loss
Interests - Vitamins
Interests - Dieting
Interests - Grandchildren
Interests - Home Decorating
Interests - Using Coupons
$40,000 - $49,999
106,327
8.06%
14,539
9.43%
117
fin_hhld_inc
$50,000 - $59,999
102,453
7.76%
14,735
9.56%
123
fin_hhld_inc
E
F
$60,000 - $74,999
136,102
10.31%
19,166
12.43%
121
fin_hhld_inc
G
H
$75,000 - $99,999
193,413
14.66%
25,907
16.81%
115
fin_hhld_inc
$100,000 - $124,999
157,165
11.91%
18,990
12.32%
103
fin_hhld_inc
$125,000 - $149,999
92,029
6.97%
10,932
7.09%
102
fin_hhld_inc
$150,000 - $199,999
109,256
8.28%
9,013
5.85%
71
fin_hhld_inc
$200,000 - $249,999
66,658
5.05%
3,706
2.40%
48
fin_hhld_inc
$250,000 - $399,999
77,100
5.84%
4,167
2.70%
46
fin_hhld_inc
$400,000 - $499,999
6,280
0.48%
580
0.38%
79
fin_hhld_inc
$500,000+
22,455
1.70%
3,260
2.11%
124
fin_hhld_inc
Low Rank
131,284
9.95%
17,068
11.07%
111
fin_hhld_inc_decile
103,441
7.84%
13,197
8.56%
109
fin_hhld_inc_decile
96,282
7.30%
12,346
8.01%
110
fin_hhld_inc_decile
100,115
7.59%
12,195
7.91%
104
fin_hhld_inc_decile
107,294
8.13%
12,718
8.25%
101
fin_hhld_inc_decile
118,705
9.00%
12,835
8.33%
93
fin_hhld_inc_decile
132,662
10.05%
14,852
9.63%
96
fin_hhld_inc_decile
149,427
11.32%
16,177
10.49%
93
fin_hhld_inc_decile
175,476
13.30%
19,270
12.50%
94
fin_hhld_inc_decile
High Rank
204,925
15.53%
23,493
15.24%
98
fin_hhld_inc_decile
Unknown
1,194,490
90.52%
146,943
95.32%
105
fin_investments
Yes
125,121
9.48%
7,208
4.68%
49
fin_investments
Unknown
1,298,942
98.43%
152,681
99.05%
101
fin_ira
Yes
20,669
1.57%
1,470
0.95%
61
fin_ira
Unknown
1,213,626
91.97%
148,198
96.14%
105
fin_life_insurance
Yes
105,985
8.03%
5,953
3.86%
48
fin_life_insurance
Unknown
1,248,688
94.63%
149,919
97.25%
103
fin_mutual_funds
Yes
70,923
5.37%
4,232
2.75%
51
fin_mutual_funds
Unknown
1,302,710
98.72%
152,879
99.17%
100
fin_real_estate
Yes
16,901
1.28%
1,272
0.83%
64
fin_real_estate
Unknown
1,246,451
94.46%
149,918
97.25%
103
fin_stocks_bonds
Yes
73,160
5.54%
4,233
2.75%
50
fin_stocks_bonds
Unknown
1,315,473
99.69%
153,911
99.84%
100
int_fast_foods
Yes
4,138
0.31%
240
0.16%
50
int_fast_foods
Unknown
1,307,470
99.08%
153,312
99.46%
100
int_low_fat_food
Yes
12,141
0.92%
839
0.54%
59
int_low_fat_food
Unknown
1,249,622
94.70%
149,675
97.10%
103
int_organic_food
Yes
69,989
5.30%
4,476
2.90%
55
int_organic_food
Unknown
1,197,954
90.78%
146,938
95.32%
105
int_weight_loss
Yes
121,657
9.22%
7,213
4.68%
51
int_weight_loss
Unknown
1,234,959
93.59%
148,908
96.60%
103
int_vitamins
Yes
84,652
6.41%
5,243
3.40%
53
int_vitamins
Unknown
1,140,294
86.41%
142,771
92.62%
107
int_dieting
Yes
179,317
13.59%
11,380
7.38%
54
int_dieting
Unknown
1,251,637
94.85%
150,306
97.51%
103
int_grandchildren
Yes
67,974
5.15%
3,845
2.49%
48
int_grandchildren
Unknown
1,307,992
99.12%
153,345
99.48%
100
int_home_decorating
Yes
11,619
0.88%
806
0.52%
59
int_home_decorating
Unknown
1,265,732
95.92%
150,321
97.52%
102
int_use_coupons
Yes
53,879
4.08%
3,830
2.48%
61
int_use_coupons
Interests - Uses Medicare
Interests - Religion
Interests - Collecting
Interests - Collecting Art
Interests - Collecting Coins
Interests - Collecting Dolls
Interests - Collecting Plates
Interests - Collecting Sports Items
Interests - Collecting Stamps
Interests - Hobbies
Interests - Hobbies Baking
Interests - Hobbies Birds
Interests - Hobbies Career
Interests - Hobbies Cars
Interests - Hobbies Casino
Interests - Hobbies Cigars
Interests - Hobbies Cooking
Interests - Hobbies Crafts
Interests - Hobbies DIY
Interests - Hobbies Exercise
Interests - Hobbies Gardening
Interests - Hobbies Flowers
Interests - Hobbies Gourmet Cooking
Unknown
1,287,534
97.57%
152,289
98.79%
101
int_medicare
Yes
32,077
2.43%
1,862
1.21%
50
int_medicare
Unknown
1,205,147
91.33%
147,540
95.71%
105
int_religious
Yes
114,464
8.67%
6,611
4.29%
49
int_religious
Unknown
1,196,649
90.68%
146,865
95.27%
105
int_collect
Yes
122,962
9.32%
7,286
4.73%
51
int_collect
Unknown
1,316,755
99.78%
153,916
99.85%
100
int_collect_art
Yes
2,856
0.22%
235
0.15%
70
int_collect_art
Unknown
1,267,076
96.02%
151,138
98.05%
102
int_collect_coins
Yes
52,535
3.98%
3,013
1.95%
49
int_collect_coins
Unknown
1,293,705
98.04%
152,742
99.09%
101
int_collect_dolls
Yes
25,906
1.96%
1,409
0.91%
47
int_collect_dolls
Unknown
1,302,246
98.68%
153,210
99.39%
101
int_collect_plates
Yes
17,365
1.32%
941
0.61%
46
int_collect_plates
Unknown
1,287,426
97.56%
152,292
98.79%
101
int_collect_sports_mem
Yes
32,185
2.44%
1,859
1.21%
49
int_collect_sports_mem
Unknown
1,305,137
98.90%
153,228
99.40%
101
int_collect_stamps
Yes
14,474
1.10%
923
0.60%
55
int_collect_stamps
Unknown
1,122,962
85.10%
141,497
91.79%
108
int_hobby
Yes
196,649
14.90%
12,654
8.21%
55
int_hobby
Unknown
1,189,539
90.14%
146,266
94.88%
105
int_hobby_baking
Yes
130,072
9.86%
7,885
5.12%
52
int_hobby_baking
Unknown
1,285,749
97.43%
152,163
98.71%
101
int_hobby_birds
Yes
33,862
2.57%
1,988
1.29%
50
int_hobby_birds
Unknown
1,300,512
98.55%
152,805
99.13%
101
int_hobby_career
Yes
19,099
1.45%
1,346
0.87%
60
int_hobby_career
Unknown
1,275,605
96.67%
151,547
98.31%
102
int_hobby_cars
Yes
44,006
3.33%
2,604
1.69%
51
int_hobby_cars
Unknown
1,283,801
97.29%
151,878
98.53%
101
int_hobby_casino
Yes
35,810
2.71%
2,273
1.47%
54
int_hobby_casino
Unknown
1,305,527
98.93%
153,184
99.37%
100
int_hobby_cigars
Yes
14,084
1.07%
967
0.63%
59
int_hobby_cigars
Unknown
1,161,047
87.98%
144,086
93.47%
106
int_hobby_cooking
Yes
158,564
12.02%
10,065
6.53%
54
int_hobby_cooking
Unknown
1,204,355
91.27%
147,660
95.79%
105
int_hobby_crafts
Yes
115,256
8.73%
6,491
4.21%
48
int_hobby_crafts
Unknown
1,296,824
98.27%
152,777
99.11%
101
int_hobby_diy
Yes
22,787
1.73%
1,374
0.89%
52
int_hobby_diy
Unknown
1,298,042
98.37%
152,772
99.11%
101
int_hobby_exercise
Yes
21,569
1.63%
1,379
0.89%
55
int_hobby_exercise
Unknown
1,208,779
91.60%
147,768
95.86%
105
int_hobby_garden
Yes
110,832
8.40%
6,383
4.14%
49
int_hobby_garden
Unknown
1,269,701
96.22%
151,673
98.39%
102
int_hobby_garden_flowr
Yes
49,910
3.78%
2,478
1.61%
43
int_hobby_garden_flowr
Unknown
1,260,092
95.49%
149,924
97.26%
102
int_hobby_gourmet_cooking
Yes
59,519
4.51%
4,227
2.74%
61
int_hobby_gourmet_cooking
Interests - Hobbies Green Aware
Interests - Hobbies Home Improvement
Interests - Hobbies Home Study
Interests - Hobbies Jewelry
Interests - Hobbies Knitting
Interests - Hobbies Lottery
Interests - Hobbies Lowfat Cooking
Interests - Hobbies Organic Gardening
Interests - Hobbies Performing Arts
Interests - Hobbies Photography
Interests - Hobbies Quilting
Interests - Hobbies Scrapbook
Interests - Hobbies Self Improvement
Interests - Hobbies Sewing
Interests - Hobbies Social Networking
Interests - Hobbies Vegetables
Interests - Hobbies Wellness
Interests - Hobbies Wine
Interests - Hobbies Wood Work
Interests - MOB Books
Interests - MOB Magazines
Interests - MOB Children Products
Interests - MOB Clothing
Unknown
1,284,774
97.36%
151,891
98.53%
101
int_hobby_green_aware
Yes
34,837
2.64%
2,260
1.47%
56
int_hobby_green_aware
Unknown
1,201,574
91.06%
147,375
95.60%
105
int_hobby_home_imp
Yes
118,037
8.94%
6,776
4.40%
49
int_hobby_home_imp
Unknown
1,298,036
98.37%
152,757
99.10%
101
int_hobby_home_study
Yes
21,575
1.63%
1,394
0.90%
55
int_hobby_home_study
Unknown
1,314,707
99.63%
153,810
99.78%
100
int_hobby_jewelry
Yes
4,904
0.37%
341
0.22%
60
int_hobby_jewelry
Unknown
1,278,449
96.88%
151,850
98.51%
102
int_hobby_knitting
Yes
41,162
3.12%
2,301
1.49%
48
int_hobby_knitting
Unknown
1,234,037
93.52%
148,363
96.25%
103
int_hobby_lottery
Yes
85,574
6.48%
5,788
3.75%
58
int_hobby_lottery
Unknown
1,217,774
92.28%
147,443
95.65%
104
int_hobby_lowfat_cooking
Yes
101,837
7.72%
6,708
4.35%
56
int_hobby_lowfat_cooking
Unknown
1,295,296
98.16%
152,709
99.06%
101
int_hobby_org_garden
Yes
24,315
1.84%
1,442
0.94%
51
int_hobby_org_garden
Unknown
1,261,606
95.60%
150,113
97.38%
102
int_hobby_perf_arts
Yes
58,005
4.40%
4,038
2.62%
60
int_hobby_perf_arts
Unknown
1,300,247
98.53%
152,816
99.13%
101
int_hobby_photography
Yes
19,364
1.47%
1,335
0.87%
59
int_hobby_photography
Unknown
1,297,066
98.29%
152,895
99.19%
101
int_hobby_quilting
Yes
22,545
1.71%
1,256
0.81%
48
int_hobby_quilting
Unknown
1,287,831
97.59%
152,356
98.84%
101
int_hobby_scrapbook
Yes
31,780
2.41%
1,795
1.16%
48
int_hobby_scrapbook
Unknown
1,260,505
95.52%
150,125
97.39%
102
int_hobby_self_improv
Yes
59,106
4.48%
4,026
2.61%
58
int_hobby_self_improv
Unknown
1,312,695
99.48%
153,791
99.77%
100
int_hobby_sewing
Yes
6,916
0.52%
360
0.23%
45
int_hobby_sewing
Unknown
1,311,011
99.35%
153,528
99.60%
100
int_hobby_social_network
Yes
8,600
0.65%
623
0.40%
62
int_hobby_social_network
Unknown
1,301,033
98.59%
153,282
99.44%
101
int_hobby_vegs
Yes
18,578
1.41%
869
0.56%
40
int_hobby_vegs
Unknown
1,302,776
98.72%
152,869
99.17%
100
int_hobby_wellness
Yes
16,835
1.28%
1,282
0.83%
65
int_hobby_wellness
Unknown
1,273,544
96.51%
150,666
97.74%
101
int_hobby_wine
Yes
46,067
3.49%
3,485
2.26%
65
int_hobby_wine
Unknown
1,281,242
97.09%
152,185
98.72%
102
int_hobby_wood_work
Yes
38,369
2.91%
1,966
1.28%
44
int_hobby_wood_work
Unknown
1,252,704
94.93%
150,145
97.40%
103
int_mob_books
Yes
66,907
5.07%
4,006
2.60%
51
int_mob_books
Unknown
1,218,950
92.37%
148,127
96.09%
104
int_mob_books_mag
Yes
100,661
7.63%
6,024
3.91%
51
int_mob_books_mag
Unknown
1,280,783
97.06%
152,070
98.65%
102
int_mob_children
Yes
38,828
2.94%
2,081
1.35%
46
int_mob_children
Unknown
1,221,401
92.56%
148,026
96.03%
104
int_mob_clothing
Interests - MOB Cosmetics
Interests - MOB DVDs
Interests - MOB Food
Interests - MOB Gifts
Interests - MOB Home
Interests - MOB Jewelry
Interests - MOB Magazines
Interests - MOB Plus size Clothing
Interests - Music
Interests - Music Alternative
Interests - Music Big Band
Interests - Music Classical
Interests - Music Country
Interests - Music Gospel
Interests - Music Jazz
Interests - Music R&B
Interests - Music Rock
Interests - Music Soft Rock
Interests - Own Apple Device
Interests - Own ATV
Interests - Own Cable TV
Interests - Own a Cat
Yes
98,210
7.44%
6,125
3.97%
53
int_mob_clothing
Unknown
1,286,682
97.50%
151,956
98.58%
101
int_mob_cosmetics
Yes
32,929
2.50%
2,195
1.42%
57
int_mob_cosmetics
Unknown
1,282,514
97.19%
151,677
98.40%
101
int_mob_dvds
Yes
37,097
2.81%
2,474
1.60%
57
int_mob_dvds
Unknown
1,285,021
97.38%
151,908
98.54%
101
int_mob_food_prods
Yes
34,590
2.62%
2,243
1.46%
56
int_mob_food_prods
Unknown
1,257,550
95.30%
150,434
97.59%
102
int_mob_gifts
Yes
62,061
4.70%
3,717
2.41%
51
int_mob_gifts
Unknown
1,285,224
97.39%
151,929
98.56%
101
int_mob_home
Yes
34,387
2.61%
2,222
1.44%
55
int_mob_home
Unknown
1,311,148
99.36%
153,597
99.64%
100
int_mob_jewelry
Yes
8,463
0.64%
554
0.36%
56
int_mob_jewelry
Unknown
1,255,153
95.12%
150,346
97.53%
103
int_mob_mags
Yes
64,458
4.88%
3,805
2.47%
51
int_mob_mags
Unknown
1,305,018
98.89%
153,261
99.42%
101
int_mob_plus_size_clothing
Yes
14,593
1.11%
890
0.58%
52
int_mob_plus_size_clothing
Unknown
1,136,482
86.12%
142,799
92.64%
108
int_music
Yes
183,129
13.88%
11,352
7.36%
53
int_music
Unknown
1,312,081
99.43%
153,668
99.69%
100
int_music_alt
Yes
7,530
0.57%
483
0.31%
55
int_music_alt
Unknown
1,314,453
99.61%
153,813
99.78%
100
int_music_big_band
Yes
5,158
0.39%
338
0.22%
56
int_music_big_band
Unknown
1,256,849
95.24%
150,164
97.41%
102
int_music_classical
Yes
62,762
4.76%
3,987
2.59%
54
int_music_classical
Unknown
1,218,786
92.36%
148,765
96.51%
104
int_music_country
Yes
100,825
7.64%
5,386
3.49%
46
int_music_country
Unknown
1,246,032
94.42%
150,074
97.36%
103
int_music_gospel
Yes
73,579
5.58%
4,077
2.64%
47
int_music_gospel
Unknown
1,264,540
95.83%
150,440
97.59%
102
int_music_jazz
Yes
55,071
4.17%
3,711
2.41%
58
int_music_jazz
Unknown
1,251,805
94.86%
149,390
96.91%
102
int_music_rnb
Yes
67,806
5.14%
4,761
3.09%
60
int_music_rnb
Unknown
1,218,107
92.31%
148,115
96.08%
104
int_music_rock
Yes
101,504
7.69%
6,036
3.92%
51
int_music_rock
Unknown
1,277,792
96.83%
152,068
98.65%
102
int_music_soft_rock
Yes
41,819
3.17%
2,083
1.35%
43
int_music_soft_rock
Unknown
1,301,841
98.65%
152,904
99.19%
101
int_own_apple_device
Yes
17,770
1.35%
1,247
0.81%
60
int_own_apple_device
Unknown
1,318,477
99.91%
154,067
99.95%
100
int_own_atv
Yes
1,134
0.09%
84
0.05%
63
int_own_atv
Unknown
1,271,271
96.34%
150,573
97.68%
101
int_own_cable_tv
Yes
48,340
3.66%
3,578
2.32%
63
int_own_cable_tv
Unknown
1,246,947
94.49%
149,571
97.03%
103
int_own_cat
Yes
72,664
5.51%
4,580
2.97%
54
int_own_cat
Interests - Own a Dog
Interests - Own Horse
Interests - Own CD Player
Interests - Own Cell Phone
Interests - Own Digital Camera
Interests - Own DVD Player
Interests - Own DVR
Interests - Own GPS
Interests - Own HDTV
Interests - Own High Speed Internet
Interests - Own Home Theater
Interests - Own Satellite Radio
Interests - Own Satellite TV
Interests - Own Smart Phone
Interests - Own Video Game Console
Interests - Own Pool
Interests - Own Motorcycle
Interests - Own RV
Interests - Reading
Interests - Reading Astrology
Interests - Reading Best Sellers
Interests - Reading Bible
Interests - Reading Book Club
Unknown
1,193,927
90.48%
146,930
95.32%
105
int_own_dog
Yes
125,684
9.52%
7,221
4.68%
49
int_own_dog
Unknown
1,314,414
99.61%
153,822
99.79%
100
int_own_horse
Yes
5,197
0.39%
329
0.21%
54
int_own_horse
Unknown
1,129,709
85.61%
142,018
92.13%
108
int_own_cd_plyr
Yes
189,902
14.39%
12,133
7.87%
55
int_own_cd_plyr
Unknown
1,151,487
87.26%
143,341
92.99%
107
int_own_cell_phn
Yes
168,124
12.74%
10,810
7.01%
55
int_own_cell_phn
Unknown
1,277,832
96.83%
151,454
98.25%
101
int_own_dig_cam
Yes
41,779
3.17%
2,697
1.75%
55
int_own_dig_cam
Unknown
1,307,575
99.09%
153,388
99.51%
100
int_own_dvd
Yes
12,036
0.91%
763
0.49%
54
int_own_dvd
Unknown
1,303,487
98.78%
153,236
99.41%
101
int_own_dvr
Yes
16,124
1.22%
915
0.59%
49
int_own_dvr
Unknown
1,310,675
99.32%
153,622
99.66%
100
int_own_gps
Yes
8,936
0.68%
529
0.34%
51
int_own_gps
Unknown
1,297,768
98.34%
152,735
99.08%
101
int_own_hdtv
Yes
21,843
1.66%
1,416
0.92%
55
int_own_hdtv
Unknown
1,272,714
96.45%
150,995
97.95%
102
int_own_high_speed_internet
Yes
46,897
3.55%
3,156
2.05%
58
int_own_high_speed_internet
Unknown
1,306,187
98.98%
153,335
99.47%
100
int_own_home_thtr
Yes
13,424
1.02%
816
0.53%
52
int_own_home_thtr
Unknown
1,314,559
99.62%
153,806
99.78%
100
int_own_sat_radio
Yes
5,052
0.38%
345
0.22%
58
int_own_sat_radio
Unknown
1,296,266
98.23%
152,833
99.14%
101
int_own_sat_tv
Yes
23,345
1.77%
1,318
0.86%
48
int_own_sat_tv
Unknown
1,305,653
98.94%
153,176
99.37%
100
int_own_smrt_phone
Yes
13,958
1.06%
975
0.63%
60
int_own_smrt_phone
Unknown
1,281,792
97.13%
151,821
98.49%
101
int_own_video_game_cons
Yes
37,819
2.87%
2,330
1.51%
53
int_own_video_game_cons
Unknown
1,291,499
97.87%
152,782
99.11%
101
int_own_pool
Yes
28,112
2.13%
1,369
0.89%
42
int_own_pool
Unknown
1,299,976
98.51%
152,993
99.25%
101
int_own_mtrcycle
Yes
19,635
1.49%
1,158
0.75%
50
int_own_mtrcycle
Unknown
1,303,020
98.74%
153,307
99.45%
101
int_own_rv
Yes
16,591
1.26%
844
0.55%
44
int_own_rv
Unknown
1,143,337
86.64%
143,256
92.93%
107
int_read
Yes
176,274
13.36%
10,895
7.07%
53
int_read
Unknown
1,303,614
98.79%
152,884
99.18%
100
int_read_astrology
Yes
15,997
1.21%
1,267
0.82%
68
int_read_astrology
Unknown
1,305,780
98.95%
153,200
99.38%
100
int_read_best_seller
Yes
13,831
1.05%
951
0.62%
59
int_read_best_seller
Unknown
1,222,747
92.66%
148,624
96.41%
104
int_read_bible
Yes
96,864
7.34%
5,527
3.59%
49
int_read_bible
Unknown
1,317,038
99.81%
154,022
99.92%
100
int_read_book_club
Yes
2,573
0.19%
129
0.08%
43
int_read_book_club
Interests - Reading Books On Tape
Interests - Reading Children Books
Interests - Reading Comic
Interests - Reading Computers
Interests - Reading Cooking
Interests - Reading Country
Interests - Reading Decorating
Interests - Reading Entertainment
Interests - Reading Fashion
Interests - Reading Fiction
Interests - Reading Finance
Interests - Reading Gardening
Interests - Reading History
Interests - Reading Magazines
Interests - Reading Medical
Interests - Reading Military
Interests - Reading Mystery
Interests - Reading Natural Health
Interests - Reading Romance
Interests - Reading Scifi
Interests - Reading Self Improvement
Interests - Reading Sports
Interests - Reading Suspense
Unknown
1,312,073
99.43%
153,736
99.73%
100
int_read_books_on_tape
Yes
7,538
0.57%
415
0.27%
47
int_read_books_on_tape
Unknown
1,261,514
95.60%
151,162
98.06%
103
int_read_chilodren
Yes
58,097
4.40%
2,989
1.94%
44
int_read_chilodren
Unknown
1,317,251
99.82%
153,953
99.87%
100
int_read_comics
Yes
2,360
0.18%
198
0.13%
72
int_read_comics
Unknown
1,283,565
97.27%
151,998
98.60%
101
int_read_computer
Yes
36,046
2.73%
2,153
1.40%
51
int_read_computer
Unknown
1,231,267
93.31%
148,698
96.46%
103
int_read_cooking
Yes
88,344
6.69%
5,453
3.54%
53
int_read_cooking
Unknown
1,289,516
97.72%
152,596
98.99%
101
int_read_country
Yes
30,095
2.28%
1,555
1.01%
44
int_read_country
Unknown
1,262,032
95.64%
150,795
97.82%
102
int_read_decorating
Yes
57,579
4.36%
3,356
2.18%
50
int_read_decorating
Unknown
1,249,161
94.66%
149,785
97.17%
103
int_read_entertainment
Yes
70,450
5.34%
4,366
2.83%
53
int_read_entertainment
Unknown
1,260,820
95.54%
149,964
97.28%
102
int_read_fashion
Yes
58,791
4.46%
4,187
2.72%
61
int_read_fashion
Unknown
1,240,352
93.99%
149,609
97.05%
103
int_read_fiction
Yes
79,259
6.01%
4,542
2.95%
49
int_read_fiction
Unknown
1,318,064
99.88%
154,013
99.91%
100
int_read_financial
Yes
1,547
0.12%
138
0.09%
76
int_read_financial
Unknown
1,307,642
99.09%
153,379
99.50%
100
int_read_garden
Yes
11,969
0.91%
772
0.50%
55
int_read_garden
Unknown
1,277,654
96.82%
151,469
98.26%
101
int_read_history
Yes
41,957
3.18%
2,682
1.74%
55
int_read_history
Unknown
1,301,484
98.63%
152,903
99.19%
101
int_read_magazines
Yes
18,127
1.37%
1,248
0.81%
59
int_read_magazines
Unknown
1,256,407
95.21%
150,307
97.51%
102
int_read_medical
Yes
63,204
4.79%
3,844
2.49%
52
int_read_medical
Unknown
1,300,460
98.55%
153,065
99.30%
101
int_read_military
Yes
19,151
1.45%
1,086
0.70%
49
int_read_military
Unknown
1,253,661
95.00%
150,124
97.39%
103
int_read_mystery
Yes
65,950
5.00%
4,027
2.61%
52
int_read_mystery
Unknown
1,278,912
96.92%
151,615
98.35%
101
int_read_natural_health
Yes
40,699
3.08%
2,536
1.65%
53
int_read_natural_health
Unknown
1,269,339
96.19%
151,222
98.10%
102
int_read_romance
Yes
50,272
3.81%
2,929
1.90%
50
int_read_romance
Unknown
1,284,322
97.33%
152,029
98.62%
101
int_read_scifi
Yes
35,289
2.67%
2,122
1.38%
51
int_read_scifi
Unknown
1,316,842
99.79%
153,926
99.85%
100
int_read_self_imp
Yes
2,769
0.21%
225
0.15%
70
int_read_self_imp
Unknown
1,255,099
95.11%
150,217
97.45%
102
int_read_sports
Yes
64,512
4.89%
3,934
2.55%
52
int_read_sports
Unknown
1,307,184
99.06%
153,349
99.48%
100
int_read_suspense
Interests - Reading Technology
Interests - Reading Travel
Interests - Reading World News
Interests - Sports
Interests - Sports Baseball
Interests - Sports Basketball
Interests - Sports Biking
Interests - Sports Boating
Interests - Sports Boating License
Interests - Sports Camping
Interests - Sports Extreme Sports
Interests - Sports Fishing
Interests - Sports Fitness
Interests - Sports Football
Interests - Sports Golf
Interests - Sports Hockey
Interests - Sports Hunting
Interests - Sports Hunting License
Interests - Sports Motocross
Interests - Sports NASCAR
Interests - Sports Rollerblading
Interests - Sports Running
Yes
12,427
0.94%
802
0.52%
55
int_read_suspense
Unknown
1,283,630
97.27%
151,831
98.49%
101
int_read_tech
Yes
35,981
2.73%
2,320
1.51%
55
int_read_tech
Unknown
1,315,418
99.68%
153,794
99.77%
100
int_read_travel
Yes
4,193
0.32%
357
0.23%
73
int_read_travel
Unknown
1,265,907
95.93%
150,602
97.70%
102
int_read_world_news
Yes
53,704
4.07%
3,549
2.30%
57
int_read_world_news
Unknown
1,257,989
95.33%
150,520
97.64%
102
int_sports
Yes
61,622
4.67%
3,631
2.36%
50
int_sports
Unknown
1,230,217
93.23%
149,108
96.73%
104
int_sports_baseball
Yes
89,394
6.77%
5,043
3.27%
48
int_sports_baseball
Unknown
1,227,696
93.03%
148,413
96.28%
103
int_sports_basketball
Yes
91,915
6.97%
5,738
3.72%
53
int_sports_basketball
Unknown
1,305,872
98.96%
153,165
99.36%
100
int_sports_biking
Yes
13,739
1.04%
986
0.64%
61
int_sports_biking
Unknown
1,303,598
98.79%
153,141
99.34%
101
int_sports_boating
Yes
16,013
1.21%
1,010
0.66%
54
int_sports_boating
Unknown
1,249,884
94.72%
150,259
97.48%
103
bhv_boat_lics
Yes
69,727
5.28%
3,892
2.52%
48
bhv_boat_lics
Unknown
1,261,132
95.57%
150,706
97.77%
102
int_sports_camping
Yes
58,479
4.43%
3,445
2.23%
50
int_sports_camping
Unknown
1,313,576
99.54%
153,724
99.72%
100
int_sports_extreme
Yes
6,035
0.46%
427
0.28%
61
int_sports_extreme
Unknown
1,257,867
95.32%
150,701
97.76%
103
int_sports_fishing
Yes
61,744
4.68%
3,450
2.24%
48
int_sports_fishing
Unknown
1,215,009
92.07%
147,089
95.42%
104
int_sports_fitness
Yes
104,602
7.93%
7,062
4.58%
58
int_sports_fitness
Unknown
1,180,045
89.42%
145,901
94.65%
106
int_sports_football
Yes
139,566
10.58%
8,250
5.35%
51
int_sports_football
Unknown
1,247,521
94.54%
150,049
97.34%
103
int_sports_golf
Yes
72,090
5.46%
4,102
2.66%
49
int_sports_golf
Unknown
1,274,955
96.62%
151,664
98.39%
102
int_sports_hockey
Yes
44,656
3.38%
2,487
1.61%
48
int_sports_hockey
Unknown
1,288,260
97.62%
152,503
98.93%
101
int_sports_hunting
Yes
31,351
2.38%
1,648
1.07%
45
int_sports_hunting
Unknown
1,290,314
97.78%
151,795
98.47%
101
bhv_hunt_lics
Yes
29,297
2.22%
2,356
1.53%
69
bhv_hunt_lics
Unknown
1,313,170
99.51%
153,744
99.74%
100
int_sports_motocross
Yes
6,441
0.49%
407
0.26%
54
int_sports_motocross
Unknown
1,274,399
96.57%
151,709
98.42%
102
int_sports_nascar
Yes
45,212
3.43%
2,442
1.58%
46
int_sports_nascar
Unknown
1,315,009
99.65%
153,839
99.80%
100
int_sports_rollerblading
Yes
4,602
0.35%
312
0.20%
58
int_sports_rollerblading
Unknown
1,281,335
97.10%
151,322
98.16%
101
int_sports_running
Yes
38,276
2.90%
2,829
1.84%
63
int_sports_running
Interests - Sports SCUBA
Interests - Sports Skateboarding
Interests - Sports Skiing
Interests - Sports Snowboarding
Interests - Sports Tennis
Interests - Sports Walking
Interests - Sports Weightlifting
Interests - Survey Group Active
Interests - Survey Group Arts
Interests - Survey Group DIY
Interests - Survey Group Home
Interests - Survey Group Luxury
Interests - Survey Group Outdoor
Interests - Survey Group Sports
Interests - Survey Group Technology
Interests - Survey Group Upscale
Interests - Travel
Interests - Travel International Business
Interests - Travel USA Business
Interests - Travel Casino
Interests - Travel Cruise
Interests - Travel Family Vacations
Interests - Travel Frequent Flyer
Unknown
1,316,314
99.75%
153,940
99.86%
100
int_sports_scuba
Yes
3,297
0.25%
211
0.14%
55
int_sports_scuba
Unknown
1,315,378
99.68%
153,870
99.82%
100
int_sports_skateboarding
Yes
4,233
0.32%
281
0.18%
57
int_sports_skateboarding
Unknown
1,298,176
98.38%
152,753
99.09%
101
int_sports_skiing
Yes
21,435
1.62%
1,398
0.91%
56
int_sports_skiing
Unknown
1,316,703
99.78%
153,920
99.85%
100
int_sports_snowboarding
Yes
2,908
0.22%
231
0.15%
68
int_sports_snowboarding
Unknown
1,311,756
99.40%
153,575
99.63%
100
int_sports_tennis
Yes
7,855
0.60%
576
0.37%
63
int_sports_tennis
Unknown
1,227,267
93.00%
148,623
96.41%
104
int_sports_walking
Yes
92,344
7.00%
5,528
3.59%
51
int_sports_walking
Unknown
1,318,575
99.92%
154,097
99.96%
100
int_sports_weightlifting
Yes
1,036
0.08%
54
0.04%
45
int_sports_weightlifting
Unknown
1,180,461
89.46%
144,920
94.01%
105
int_survey_grp_active
Yes
139,150
10.54%
9,231
5.99%
57
int_survey_grp_active
Unknown
1,229,866
93.20%
148,040
96.04%
103
int_survey_grp_arts
Yes
89,745
6.80%
6,111
3.96%
58
int_survey_grp_arts
Unknown
1,166,316
88.38%
144,829
93.95%
106
int_survey_grp_diy
Yes
153,295
11.62%
9,322
6.05%
52
int_survey_grp_diy
Unknown
1,100,737
83.41%
139,932
90.78%
109
int_survey_grp_home
Yes
218,874
16.59%
14,219
9.22%
56
int_survey_grp_home
Unknown
1,157,503
87.72%
143,317
92.97%
106
int_survey_grp_luxury
Yes
162,108
12.28%
10,834
7.03%
57
int_survey_grp_luxury
Unknown
1,202,222
91.10%
146,973
95.34%
105
int_survey_grp_outdoor
Yes
117,389
8.90%
7,178
4.66%
52
int_survey_grp_outdoor
Unknown
1,138,887
86.30%
142,883
92.69%
107
int_survey_grp_sports
Yes
180,724
13.70%
11,268
7.31%
53
int_survey_grp_sports
Unknown
1,140,232
86.41%
142,911
92.71%
107
int_survey_grp_tech
Yes
179,379
13.59%
11,240
7.29%
54
int_survey_grp_tech
Unknown
1,202,613
91.13%
147,053
95.40%
105
int_survey_grp_upscale
Yes
116,998
8.87%
7,098
4.60%
52
int_survey_grp_upscale
Unknown
1,142,943
86.61%
143,062
92.81%
107
int_travel
Yes
176,668
13.39%
11,089
7.19%
54
int_travel
Unknown
1,314,008
99.58%
153,865
99.81%
100
int_travel_business_inter
Yes
5,603
0.42%
286
0.19%
44
int_travel_business_inter
Unknown
1,275,896
96.69%
151,675
98.39%
102
int_travel_business_usa
Yes
43,715
3.31%
2,476
1.61%
48
int_travel_business_usa
Unknown
1,267,462
96.05%
150,885
97.88%
102
int_travel_casino
Yes
52,149
3.95%
3,266
2.12%
54
int_travel_casino
Unknown
1,207,774
91.53%
147,413
95.63%
104
int_travel_cruise
Yes
111,837
8.47%
6,738
4.37%
52
int_travel_cruise
Unknown
1,284,403
97.33%
152,515
98.94%
102
int_travel_family_vacations
Yes
35,208
2.67%
1,636
1.06%
40
int_travel_family_vacations
Unknown
1,291,057
97.84%
152,042
98.63%
101
int_travel_frequent_flyer
Yes
28,554
2.16%
2,109
1.37%
63
int_travel_frequent_flyer
Interests - Travel International Personal
Interests - Travel USA Personal
Interests - Travel RV
Interests - Travel Theme Park
Interests - Travel Timeshare
Behavior
Donor - Animal
Donor - Arts
Donor - Children
Donor - Conservation
Donor
Donor - Environment
Donor - Health
Donor - Humanitarian
Donor - Liberal
Donor - Religious
Donor - Veteran
Buys by Catalog - Big & Tall Clothing
Buys by Catalog - Childrens Clothing
Buys by Catalog - Mens Clothing
Buys by Catalog - Womens Petite Clothing
Buys by Catalog - Plus Size Clothing
Buys by Catalog - Clothing
Buys by Catalog - Teen Clothing
Unknown
1,235,400
93.62%
148,252
96.17%
103
int_travel_personal_inter
Yes
84,211
6.38%
5,899
3.83%
60
int_travel_personal_inter
Unknown
1,145,489
86.81%
142,850
92.67%
107
int_travel_personal_usa
Yes
174,122
13.19%
11,301
7.33%
56
int_travel_personal_usa
Unknown
1,317,277
99.82%
154,011
99.91%
100
int_travel_rv
Yes
2,334
0.18%
140
0.09%
51
int_travel_rv
Unknown
1,314,370
99.60%
153,789
99.77%
100
int_travel_theme_park
Yes
5,241
0.40%
362
0.23%
59
int_travel_theme_park
Unknown
1,292,822
97.97%
152,499
98.93%
101
int_travel_timeshare
Yes
26,789
2.03%
1,652
1.07%
53
int_travel_timeshare
Unknown
1,240,809
94.03%
149,636
97.07%
103
bhv_animal_donor
Yes
43,926
3.33%
2,806
1.82%
55
bhv_animal_donor
Unknown
1,277,154
96.78%
151,467
98.26%
102
bhv_arts_donor
Yes
8,030
0.61%
728
0.47%
78
bhv_arts_donor
Unknown
1,236,163
93.68%
149,638
97.07%
104
bhv_child_donor
Yes
62,637
4.75%
3,650
2.37%
50
bhv_child_donor
Unknown
1,238,211
93.83%
150,057
97.34%
104
bhv_consv_donor
Yes
22,269
1.69%
1,254
0.81%
48
bhv_consv_donor
Unknown
958,452
72.63%
127,028
82.40%
113
bhv_donor
Yes
345,553
26.19%
26,112
16.94%
65
bhv_donor
Unknown
1,262,377
95.66%
150,865
97.87%
102
bhv_envir_donor
Yes
36,056
2.73%
2,314
1.50%
55
bhv_envir_donor
Unknown
1,240,409
94.00%
149,562
97.02%
103
bhv_hlth_donor
Yes
66,346
5.03%
4,097
2.66%
53
bhv_hlth_donor
Unknown
1,254,281
95.05%
150,560
97.67%
103
bhv_humntrn_donor
Yes
24,359
1.85%
1,611
1.05%
57
bhv_humntrn_donor
Unknown
1,253,172
94.97%
150,366
97.54%
103
bhv_librl_donor
Yes
9,362
0.71%
835
0.54%
76
bhv_librl_donor
Unknown
1,235,463
93.62%
149,600
97.05%
104
bhv_relgn_donor
Yes
64,107
4.86%
3,717
2.41%
50
bhv_relgn_donor
Unknown
1,255,610
95.15%
151,025
97.97%
103
bhv_vet_donor
Yes
39,955
3.03%
2,153
1.40%
46
bhv_vet_donor
Unknown
1,305,743
98.95%
153,089
99.31%
100
bhv_cat_apparel_bigtall_shop
Yes
13,868
1.05%
1,062
0.69%
66
bhv_cat_apparel_bigtall_shop
Unknown
1,284,658
97.35%
150,578
97.68%
100
bhv_cat_apparel_child_shop
Yes
34,953
2.65%
3,573
2.32%
88
bhv_cat_apparel_child_shop
Unknown
1,229,244
93.15%
143,024
92.78%
100
bhv_cat_apparel_mens_shop
Yes
90,367
6.85%
11,127
7.22%
105
bhv_cat_apparel_mens_shop
Unknown
1,306,587
99.01%
152,750
99.09%
100
bhv_cat_apparel_petite_shop
Yes
13,024
0.99%
1,401
0.91%
92
bhv_cat_apparel_petite_shop
Unknown
1,297,448
98.32%
152,588
98.99%
101
bhv_cat_apparel_plus_shop
Yes
22,163
1.68%
1,563
1.01%
60
bhv_cat_apparel_plus_shop
Unknown
1,074,102
81.40%
128,694
83.49%
103
bhv_cat_apparel_shop
Yes
245,509
18.60%
25,457
16.51%
89
bhv_cat_apparel_shop
Unknown
1,284,527
97.34%
150,692
97.76%
100
bhv_cat_apparel_teen_shop
Buys by Catalog - Womens Clothing
Buys by Catalog - Art
Buys by Catalog - Auto Parts
Buys by Catalog - Beauty Products
Buys by Catalog - Books
Buys by Catalog - Children Products
Buys by Catalog - Collectibles
Buys by Catalog - Crafts
Buys by Catalog - Electronics
Buys by Catalog - Food
Buys by Catalog - Furniture
Buys by Catalog - Garden Products
Buys by Catalog - Gifts
Buys by Catalog - Health Items
Buys by Catalog - Holiday Items
Buys by Catalog - Home Care
Buys by Catalog - Home Furnishings
Buys by Catalog - Housewares
Buys by Catalog - Jewelry
Buys by Catalog - Linens
Buys by Catalog - Music
Buys by Catalog - Novelty Items
Yes
35,084
2.66%
3,459
2.24%
84
bhv_cat_apparel_teen_shop
Unknown
1,164,858
88.27%
138,384
89.77%
102
bhv_cat_apparel_women_shop
Yes
154,753
11.73%
15,767
10.23%
87
bhv_cat_apparel_women_shop
Unknown
1,291,708
97.89%
151,207
98.09%
100
bhv_cat_arts_shop
Yes
27,903
2.11%
2,944
1.91%
90
bhv_cat_arts_shop
Unknown
1,303,194
98.76%
152,979
99.24%
100
bhv_cat_auto_shop
Yes
16,417
1.24%
1,172
0.76%
61
bhv_cat_auto_shop
Unknown
1,258,723
95.39%
148,820
96.54%
101
bhv_cat_beauty_shop
Yes
60,888
4.61%
5,331
3.46%
75
bhv_cat_beauty_shop
Unknown
1,210,123
91.70%
145,617
94.46%
103
bhv_cat_books_shop
Yes
109,488
8.30%
8,534
5.54%
67
bhv_cat_books_shop
Unknown
1,184,918
89.79%
143,845
93.31%
104
bhv_cat_child_prods_shop
Yes
134,693
10.21%
10,306
6.69%
66
bhv_cat_child_prods_shop
Unknown
1,293,930
98.05%
152,323
98.81%
101
bhv_cat_collect_shop
Yes
25,681
1.95%
1,828
1.19%
61
bhv_cat_collect_shop
Unknown
1,288,238
97.62%
152,357
98.84%
101
bhv_cat_crafts_shop
Yes
31,373
2.38%
1,794
1.16%
49
bhv_cat_crafts_shop
Unknown
1,286,320
97.48%
151,192
98.08%
101
bhv_cat_elect_shop
Yes
33,291
2.52%
2,959
1.92%
76
bhv_cat_elect_shop
Unknown
1,284,732
97.36%
150,260
97.48%
100
bhv_cat_food_shop
Yes
34,879
2.64%
3,891
2.52%
95
bhv_cat_food_shop
Unknown
1,284,026
97.30%
149,365
96.90%
100
bhv_cat_furniture_shop
Yes
35,585
2.70%
4,786
3.10%
115
bhv_cat_furniture_shop
Unknown
1,279,513
96.96%
151,149
98.05%
101
bhv_cat_garden_shop
Yes
40,098
3.04%
3,002
1.95%
64
bhv_cat_garden_shop
Unknown
1,131,354
85.73%
138,492
89.84%
105
bhv_cat_gift_shop
Yes
188,257
14.27%
15,659
10.16%
71
bhv_cat_gift_shop
Unknown
1,249,862
94.71%
148,258
96.18%
102
bhv_cat_health_shop
Yes
69,749
5.29%
5,893
3.82%
72
bhv_cat_health_shop
Unknown
1,186,770
89.93%
143,320
92.97%
103
bhv_cat_holiday_shop
Yes
132,841
10.07%
10,831
7.03%
70
bhv_cat_holiday_shop
Unknown
1,251,136
94.81%
148,587
96.39%
102
bhv_cat_home_care_shop
Yes
68,475
5.19%
5,564
3.61%
70
bhv_cat_home_care_shop
Unknown
1,241,885
94.11%
145,200
94.19%
100
bhv_cat_home_furn_shop
Yes
77,726
5.89%
8,951
5.81%
99
bhv_cat_home_furn_shop
Unknown
1,258,854
95.40%
148,942
96.62%
101
bhv_cat_housewares_shop
Yes
60,757
4.60%
5,209
3.38%
73
bhv_cat_housewares_shop
Unknown
1,150,929
87.22%
142,823
92.65%
106
bhv_cat_jewelry_shop
Yes
168,682
12.78%
11,328
7.35%
57
bhv_cat_jewelry_shop
Unknown
1,252,208
94.89%
146,794
95.23%
100
bhv_cat_linens_shop
Yes
67,403
5.11%
7,357
4.77%
93
bhv_cat_linens_shop
Unknown
1,313,107
99.51%
153,608
99.65%
100
bhv_cat_music_shop
Yes
6,504
0.49%
543
0.35%
71
bhv_cat_music_shop
Unknown
1,263,473
95.75%
149,698
97.11%
101
bhv_cat_novlty_shop
Yes
56,138
4.25%
4,453
2.89%
68
bhv_cat_novlty_shop
Buys by Catalog - Office Supply
Buys by Catalog - Personal Care
Buys by Catalog - Pet Supply
Buys by Catalog - Photography
Buys by Catalog - Specialty Foods
Buys by Catalog - Specialty Gifts
Buys by Catalog - Sports Items
Buys by Catalog - Travel
Buys by Catalog - Videos
Mail Order Buyer
Mail Order Responder
Has Online Access
Owns Aircraft
Owns ATV
Owns Snowmobile
Has Pilots License
Has Concealed Weapons License
College Graduate
Veteran
Registered Voter
Voter Party
Has Email
Unknown
1,302,079
98.67%
152,375
98.85%
100
bhv_cat_office_shop
Yes
17,532
1.33%
1,776
1.15%
87
bhv_cat_office_shop
Unknown
1,296,342
98.24%
151,912
98.55%
100
bhv_cat_pers_care_shop
Yes
23,269
1.76%
2,239
1.45%
82
bhv_cat_pers_care_shop
Unknown
1,293,510
98.02%
151,629
98.36%
100
bhv_cat_pets_shop
Yes
26,101
1.98%
2,522
1.64%
83
bhv_cat_pets_shop
Unknown
1,312,956
99.50%
153,601
99.64%
100
bhv_cat_photo_shop
Yes
6,655
0.50%
550
0.36%
71
bhv_cat_photo_shop
Unknown
1,239,019
93.89%
147,672
95.80%
102
bhv_cat_spec_food_shop
Yes
80,592
6.11%
6,479
4.20%
69
bhv_cat_spec_food_shop
Unknown
1,207,339
91.49%
146,078
94.76%
104
bhv_cat_spec_gift_shop
Yes
112,272
8.51%
8,073
5.24%
62
bhv_cat_spec_gift_shop
Unknown
1,236,386
93.69%
146,681
95.15%
102
bhv_cat_sports_shop
Yes
83,225
6.31%
7,470
4.85%
77
bhv_cat_sports_shop
Unknown
1,302,406
98.70%
152,088
98.66%
100
bhv_cat_travel_shop
Yes
17,205
1.30%
2,063
1.34%
103
bhv_cat_travel_shop
Unknown
1,307,277
99.07%
153,072
99.30%
100
bhv_cat_video_shop
Yes
12,334
0.93%
1,079
0.70%
75
bhv_cat_video_shop
Multi Mail Order Buyer
592,882
44.93%
51,823
33.62%
75
bhv_mail_buyer
Probable Multi Mail Order Buyer
60,494
4.58%
5,514
3.58%
78
bhv_mail_buyer
Unknown
601,126
45.55%
87,379
56.68%
124
bhv_mail_buyer
Mail Order Buyer
65,109
4.93%
9,435
6.12%
124
bhv_mail_buyer
Multi
435,859
33.03%
29,956
19.43%
59
bhv_mail_resp
Unknown
843,159
63.89%
119,136
77.29%
121
bhv_mail_resp
Yes
40,593
3.08%
5,059
3.28%
107
bhv_mail_resp
Unknown
582,493
44.14%
81,973
53.18%
120
bhv_online_access
Yes
737,118
55.86%
72,178
46.82%
84
bhv_online_access
Unknown
1,318,795
99.94%
154,103
99.97%
100
bhv_own_aircraft_flg
Yes
816
0.06%
48
0.03%
50
bhv_own_aircraft_flg
Unknown
1,319,562
100.00%
154,149
100.00%
100
bhv_own_atv_flg
Yes
49
0.00%
0.00%
35
bhv_own_atv_flg
Unknown
1,319,549
100.00%
154,146
100.00%
100
bhv_own_snowmble_flg
Yes
62
0.00%
0.00%
69
bhv_own_snowmble_flg
Unknown
1,307,780
99.10%
153,331
99.47%
100
bhv_pilot_lics_flg
Yes
11,831
0.90%
820
0.53%
59
bhv_pilot_lics_flg
Unknown
1,319,414
99.99%
154,142
99.99%
100
bhv_concld_wpn_flg
Yes
197
0.01%
0.01%
39
bhv_concld_wpn_flg
Unknown
1,238,025
93.82%
147,065
95.40%
102
bhv_college_grad_flg
Yes
81,586
6.18%
7,086
4.60%
74
bhv_college_grad_flg
Unknown
1,267,777
96.07%
151,097
98.02%
102
bhv_veteran_flg
Yes
51,834
3.93%
3,054
1.98%
50
bhv_veteran_flg
Unknown
1,026,923
77.82%
122,985
79.78%
103
bhv_reg_voter_flg
Yes
292,688
22.18%
31,166
20.22%
91
bhv_reg_voter_flg
Democrat
10,219
0.77%
1,867
1.21%
156
bhv_reg_voter_party
Independent
1,014
0.08%
144
0.09%
122
bhv_reg_voter_party
Republican
14,221
1.08%
1,679
1.09%
101
bhv_reg_voter_party
Unknown
606,295
45.94%
86,878
56.36%
123
bhv_has_email
Buys Retail - Big & Tall Clothing
Buys Retail - Childrens Clothing
Buys Retail - Mens Clothing
Buys Retail - Womens Petite Clothing
Buys Retail - Plus Size Clothing
Buys Retail - Clothing
Buys Retail - Teen Clothing
Buys Retail - Womens Clothing
Buys by Catalog - Art
Buys by Retail - Auto Parts
Buys by Catalog - Beauty Products
Buys by Catalog - Books
Buys by Catalog - Children Products
Buys by Catalog - Collectibles
Buys by Catalog - Crafts
Buys by Catalog - Electronics
Buys by Catalog - Food
Buys by Catalog - Furniture
Buys by Catalog - Garden Products
Buys by Catalog - Gifts
Buys by Catalog - Health Items
Buys by Catalog - Holiday Items
Yes
713,316
54.06%
67,273
43.64%
81
bhv_has_email
Unknown
1,317,645
99.85%
154,101
99.97%
100
bhv_ret_apparel_bigtall_shop
Yes
1,966
0.15%
50
0.03%
22
bhv_ret_apparel_bigtall_shop
Unknown
1,260,843
95.55%
150,476
97.62%
102
bhv_ret_apparel_child_shop
Yes
58,768
4.45%
3,675
2.38%
54
bhv_ret_apparel_child_shop
Unknown
1,224,754
92.81%
146,121
94.79%
102
bhv_ret_apparel_mens_shop
Yes
94,857
7.19%
8,030
5.21%
72
bhv_ret_apparel_mens_shop
Unknown
1,281,926
97.14%
150,477
97.62%
100
bhv_ret_apparel_petite_shop
Yes
37,685
2.86%
3,674
2.38%
83
bhv_ret_apparel_petite_shop
Unknown
1,308,692
99.17%
153,468
99.56%
100
bhv_ret_apparel_plus_shop
Yes
10,919
0.83%
683
0.44%
54
bhv_ret_apparel_plus_shop
Unknown
1,062,109
80.49%
130,304
84.53%
105
bhv_ret_apparel_shop
Yes
257,502
19.51%
23,847
15.47%
79
bhv_ret_apparel_shop
Unknown
1,247,243
94.52%
147,938
95.97%
102
bhv_ret_apparel_teen_shop
Yes
72,368
5.48%
6,213
4.03%
73
bhv_ret_apparel_teen_shop
Unknown
1,155,149
87.54%
138,990
90.16%
103
bhv_ret_apparel_women_shop
Yes
164,462
12.46%
15,161
9.84%
79
bhv_ret_apparel_women_shop
Unknown
1,318,733
99.93%
153,981
99.89%
100
bhv_ret_arts_shop
Yes
878
0.07%
170
0.11%
166
bhv_ret_arts_shop
Unknown
1,289,553
97.72%
152,764
99.10%
101
bhv_ret_auto_shop
Yes
30,058
2.28%
1,387
0.90%
40
bhv_ret_auto_shop
Unknown
1,280,078
97.00%
150,649
97.73%
101
bhv_ret_beauty_shop
Yes
39,533
3.00%
3,502
2.27%
76
bhv_ret_beauty_shop
Unknown
1,306,133
98.98%
151,545
98.31%
99
bhv_ret_books_shop
Yes
13,478
1.02%
2,606
1.69%
166
bhv_ret_books_shop
Unknown
1,224,437
92.79%
147,966
95.99%
103
bhv_ret_child_prods_shop
Yes
95,174
7.21%
6,185
4.01%
56
bhv_ret_child_prods_shop
Unknown
1,319,155
99.97%
154,138
99.99%
100
bhv_ret_collect_shop
Yes
456
0.03%
13
0.01%
24
bhv_ret_collect_shop
Unknown
1,319,584
100.00%
154,146
100.00%
100
bhv_ret_crafts_shop
Yes
27
0.00%
0.00%
159
bhv_ret_crafts_shop
Unknown
1,302,862
98.73%
152,428
98.88%
100
bhv_ret_elect_shop
Yes
16,749
1.27%
1,723
1.12%
88
bhv_ret_elect_shop
Unknown
1,308,552
99.16%
153,164
99.36%
100
bhv_ret_food_shop
Yes
11,059
0.84%
987
0.64%
76
bhv_ret_food_shop
Unknown
1,318,583
99.92%
153,984
99.89%
100
bhv_ret_furniture_shop
Yes
1,028
0.08%
167
0.11%
139
bhv_ret_furniture_shop
Unknown
1,304,549
98.86%
153,131
99.34%
100
bhv_ret_garden_shop
Yes
15,062
1.14%
1,020
0.66%
58
bhv_ret_garden_shop
Unknown
1,270,973
96.31%
150,381
97.55%
101
bhv_ret_gift_shop
Yes
48,638
3.69%
3,770
2.45%
66
bhv_ret_gift_shop
Unknown
1,303,305
98.76%
151,902
98.54%
100
bhv_ret_health_shop
Yes
16,306
1.24%
2,249
1.46%
118
bhv_ret_health_shop
Unknown
1,308,090
99.13%
152,758
99.10%
100
bhv_ret_holiday_shop
Yes
11,521
0.87%
1,393
0.90%
104
bhv_ret_holiday_shop
Buys by Catalog - Home Care
Buys by Catalog - Home Furnishings
Buys by Catalog - Housewares
Buys by Catalog - Jewelry
Buys by Catalog - Linens
Buys by Catalog - Music
Buys by Catalog - Novelty Items
Buys by Catalog - Office Supply
Buys by Catalog - Personal Care
Buys by Catalog - Pet Supply
Buys by Catalog - Photography
Buys by Catalog - Specialty Foods
Buys by Catalog - Specialty Gifts
Buys by Catalog - Sports Items
Buys by Catalog - Travel
Buys by Catalog - Videos
Spend Code Segmentation
Unknown
1,262,017
95.64%
150,637
97.72%
102
bhv_ret_home_care_shop
Yes
57,594
4.36%
3,514
2.28%
52
bhv_ret_home_care_shop
Unknown
1,277,808
96.83%
149,398
96.92%
100
bhv_ret_home_furn_shop
Yes
41,803
3.17%
4,753
3.08%
97
bhv_ret_home_furn_shop
Unknown
1,281,393
97.10%
150,327
97.52%
100
bhv_ret_housewares_shop
Yes
38,218
2.90%
3,824
2.48%
86
bhv_ret_housewares_shop
Unknown
1,246,259
94.44%
147,357
95.59%
101
bhv_ret_jewelry_shop
Yes
73,352
5.56%
6,794
4.41%
79
bhv_ret_jewelry_shop
Unknown
1,262,230
95.65%
150,134
97.39%
102
bhv_ret_linens_shop
Yes
57,381
4.35%
4,017
2.61%
60
bhv_ret_linens_shop
Unknown
1,319,196
99.97%
154,076
99.95%
100
bhv_ret_music_shop
Yes
415
0.03%
75
0.05%
155
bhv_ret_music_shop
Unknown
1,316,263
99.75%
153,965
99.88%
100
bhv_ret_novlty_shop
Yes
3,348
0.25%
186
0.12%
48
bhv_ret_novlty_shop
Unknown
1,312,549
99.46%
153,513
99.59%
100
bhv_ret_office_shop
Yes
7,062
0.54%
638
0.41%
77
bhv_ret_office_shop
Unknown
1,281,269
97.09%
151,473
98.26%
101
bhv_ret_pers_care_shop
Yes
38,342
2.91%
2,678
1.74%
60
bhv_ret_pers_care_shop
Unknown
1,319,252
99.97%
154,108
99.97%
100
bhv_ret_pets_shop
Yes
359
0.03%
43
0.03%
103
bhv_ret_pets_shop
Unknown
1,318,557
99.92%
153,961
99.88%
100
bhv_ret_photo_shop
Yes
1,054
0.08%
190
0.12%
154
bhv_ret_photo_shop
Unknown
1,313,026
99.50%
153,996
99.90%
100
bhv_ret_spec_food_shop
Yes
6,585
0.50%
155
0.10%
20
bhv_ret_spec_food_shop
Unknown
1,316,930
99.80%
153,976
99.89%
100
bhv_ret_spec_gift_shop
Yes
2,681
0.20%
175
0.11%
56
bhv_ret_spec_gift_shop
Unknown
1,289,985
97.75%
152,246
98.76%
101
bhv_ret_sports_shop
Yes
29,626
2.25%
1,905
1.24%
55
bhv_ret_sports_shop
Unknown
1,310,411
99.30%
153,342
99.48%
100
bhv_ret_travel_shop
Yes
9,200
0.70%
809
0.52%
75
bhv_ret_travel_shop
Unknown
1,319,593
100.00%
154,150
100.00%
100
bhv_ret_video_shop
Yes
18
0.00%
0.00%
48
bhv_ret_video_shop
No Buyer Data
678,552
51.42%
92,959
60.30%
117
bhv_spend_segmentation
Occasional Frugality
33,401
2.53%
3,426
2.22%
88
Occasional Moderation
40,491
3.07%
4,124
2.68%
87
Occasional Spending
24,494
1.86%
2,577
1.67%
90
Occasional Indulgence
3,440
0.26%
502
0.33%
125
Sporadic Frugality
38,011
2.88%
4,171
2.71%
94
Sporadic Moderation
91,781
6.96%
8,873
5.76%
83
Sporadic Spending
59,918
4.54%
6,109
3.96%
87
Sporadic Indulgence
6,787
0.51%
906
0.59%
114
Frequent Frugality
15,993
1.21%
1,549
1.00%
83
Frequent Moderation
75,875
5.75%
6,487
4.21%
73
10
Frequent Spending
58,599
4.44%
5,325
3.45%
78
11
Frequent Indulgence
5,778
0.44%
803
0.52%
119
12
Habitual Frugality
10,125
0.77%
894
0.58%
76
13
Habitual Moderation
81,391
6.17%
5,706
3.70%
60
14
Habitual Spending
86,186
6.53%
8,144
5.28%
81
15
Habitual Indulgence
8,789
0.67%
1,596
1.04%
155
16

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Amazon Geographies Household Analysis

Presence of 18 - 19 Year Old

Presence of 20 - 29 Year Old

Presence of 30 - 39 Year Old

Presence of 40 - 49 Year Old

Presence of 50 - 59 Year Old

Presence of 60 - 64 Year Old

Presence of 65+ Year Old

Presence of 18 Year Old and Below

Amazon Zips Index

Bilingual Native Tongue

Blooming in the Burbs

Minorities in the Majority

Urban Upper Crust

Small Town Traditionalist

Small Town Singles

Family Position Code

Blue Collar Strugglers

Empty Nest Caregivers

American Family Up-and-Coming

Blue Collar Blend

Large Extended Families

Established & Settling In

Rural & Barely Making It

Married with Children

Ethnically Diverse Urbanites

Moving on a Steady Course

Big Bucks in the Big Cities

Ethnic Second-City Strugglers

Young, Single & Mobile

Setting Up House & Settling Down

Start-Ups in the Country

Living Off Mom & Dad

Young Single in the City

Married with Children

Married without Children

2 Persons - One Male, One Female Marital Stat Unk w/Children

2 Persons - One Male, One Female Marital Stat Unk w/ No Children

Male Hoh w/One or More Other Persons w/Children

Male Hoh w/One or More Other Persons w/o Children

Female Hoh w/One or More Other Persons w/Children

Female Hoh w/One or More Other Persons w/o Children

Male Hoh Only w/Children

Male Hoh Only w/o Children

Female Hoh Only w/Children

Female Hoh Only w/o Children

Private Mail Box

Post Office Box

Single Family Dwelling

Mobile Home Park

Home Value Range

Less Than One Year

Presence of Child - Ages 0 to 2

Presence of Child - Ages 3 to 5

Presence of Child - Ages 6 to 10

Presence of Child - Ages 11 to 15

Presence of Child - Ages 16 to 18

Male & Female Present

Unknown Gender Present

Male & Unknown Gender Present

Female & Unknown Gender Present

Male & Female & Unknown Gender Present

Male & Female Present

Unknown Gender Present