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CONTENTS
MAIN PAGE
ii
DECLARATION
iii
CERTIFICATE
iv
ACKNOWLEDGEMENT
Chapter 1: Introduction
PAGE NO
Chapter 3
Auditors Report
Audit of share capital
Chapter 5
Findings
Recommendations
Conclusions
6.
Bibliography
Chapter 1
Introduction
Audit
The general definition of an audit is a planned and documented activity performed
by qualified personnel to determine by investigation, examination, or evaluation of
objective evidence, the adequacy and compliance with established procedures, or
applicable documents, and the effectiveness of implementation. The term may refer
to audits in accounting, internal controls, quality management, project
management, water management, and energy conservation.
Auditing is defined as a systematic and independent examination of data,
statements, records, operations and performances (financial or otherwise) of an
enterprise for a stated purpose. In any auditing the auditor perceives and recognizes
the propositions before him for examination, collects evidence, evaluates the same
and on this basis formulates his judgment which is communicated through his audit
report. The purpose is then to give an opinion on the adequacy of controls
(financial and otherwise) within an environment they audit, to evaluate and
improve the effectiveness of risk management, control, and governance processes.
DEFINITION OF AUDITING
Various persons such as the owners, shareholders, investors, creditors, lenders,
government etc. use the final account of business concern for different purposes.
All these users need to be sure that the final accounts prepared by the management
are reliable. An auditor is an independent expert who examines the accounts of a
business concern and reports whether the final accounts are reliable or not.
Different authorities have defined auditing as follows.
Frauds are those mistakes which are committed knowingly with some vested
interest on the direction of top level management. Management commits frauds to
deceive tax, to show the effectiveness of management, to get more commission, to
sell share in the market or to maintain market price of share etc. Detection of fraud
is the main job of an auditor.
3) Under or over valuation of stock
Normally such frauds are committed by the top level executives of the business.
So, the explanation given to the auditor also remains false. So, an auditor should
detect such frauds using skill, knowledge and facts.
4) Other objectives
To provide information to income tax authority.
To satisfy the provision of company Act and to have moral effect.
The report of the auditor should be base on evidence obtained in the course of
audit. The evidence may be obtained through vouching of transactions, verification
of assets and liabilities, ratio analysis etc.
7) Evaluation of accounting system and internal control
The auditor should ensure that the accounting system is adequate. He should see
that all the transaction has been properly recorded. He should study and evaluate
the internal controls.
8) Opinion and report
The auditor should arrive at his opinion on the account based on the audit
evidence and submit his report. The opinion may be unqualified, qualified or
adverse. The audit report should clearly express his opinion. Law should require
the content and form of audit report.
The auditor should correspond in writing with the previous auditor, informing the
latter of the fact of his appointment.
(d) If he is appointed to fill a casual vacancy caused by the death of the previous
auditor, he should obtain a copy of the resolution passed by the Directors so as to
ensure that his appointment is valid.
(e) Under section 224(6) of the Companies Act, a General Meeting of the
shareholders should be called to appoint a new auditor in place of the auditor who
has resigned. Thus, the vacancy caused by the resignation has to be filled by the
company in a General Meeting and not by the Board of Directors.
The auditor should see that his appointment is regular under such circumstances.
He should, however, enquire from the auditor who has resigned, about the
circumstances in which he has resigned and then decide whether he should accept
the appointment or not.
2. Inspection of Documents, Books and Registers
Documents:
1. Memorandum- (1) Under the provisions of section 13 of the Companies Act, the
Memorandum of every company shall state:
(a) the name of the company with Limited as the last word of the name in the
case of a public limited company and with Private Limited as the last words of
the name in the case of a private limited company;
(b) The State in which the registered office of the company is to be situated;
10
11
12
Scope of Study
The scope of the study is limited to the audit of Ultratech cement Limited.
Study objective is to study the audit procedures of Ultratech cement Limited.
Limitation of Study
The time period of the study was not sufficient to measure the audit of Ultratech
cement Limited effectively and reach to a more valid conclusion.
Lack of accurate, centralized and statewide information
13
Research Methodology
Research
Research means search for facts in order to find answers to certain questions or to
find solutions to certain problems. It is often referred to as scientific inquiry or
scientific investigation into a specific problem or situation. This is because the
search for facts should be made by scientific method rather than by arbitrary
method. The scientific method uses systematic rational approach to search for
facts, whereas, the arbitrary method attempts to find answers to questions on the
basis of imagination and ones own beliefs and judgments.
William C. Emory in his book Business Research Methods defines research as
any organized inquiry designed and carried out to provide information for solving
a problem.
Methodology
In simple terms methodology can be defined as, it is used to give a clear cut idea
on what the researcher is carrying out his or her research. In order to plan in a right
point of time and to advance the research work methodology makes the right
platform to the researcher to mapping out the research work in relevance to make
solid plans.
More over methodology guides the researcher to involve and to be active in his or
her particular field of enquiry. Most of the situations the aim of the research and
the research topic wont be same at all time it varies from its objectives and flow of
the research but by adopting a suitable methodology this can be achieved.
14
Right from selecting the topic and carrying out till recommendations research
methodology drives the researcher in the right track. The entire research plan is
based on the concept of right methodology.
More over through methodology the external environment constitutes the research
by giving a depth idea on setting the right research objective, followed by literature
point of view, based on that chosen analysis through interviews or questionnaires
findings will be obtained and finally concluded message by this research.
On the other hand from the methodology the internal environment constitutes by
understanding and identifying the right type of research, strategy, philosophy, time
horizon, approaches, followed by right procedures and techniques based on his or
her research work. In other hand the research methodology acts as the nerve center
because the entire research is bounded by it and to perform a good research work,
the internal and external environment has to follow the right methodology process.
15
Research Methodology
Research methodology is a set of various methods to be followed to find out
various information regarding market strata of different products. Research
methodology required in every industry for acquiring knowledge of their products.
Sources of Data
There are two types of data namely primary data and secondary data.
Primary data
Primary data refers to those data that are collected newly and they are not used
earlier. The researcher has to gather the primary data freshly for the specific study
undertaken by him.
Secondary data
The secondary data refers to those data which were gathered for some other
purpose and are already available in the firms internal records and commercial
trade or government publications.
This project is based on secondary data which is collected from internet and
various books.
Data Collection:
The required data for the study are basically secondary in nature and the data
are collected from the audited reports of the Ultratech cement Limited which
includes auditors report, last year profits and loss and Balance sheet and Capital
structure of Ultratech cement and pattern of share capital of the company.
16
CHAPTER 2
COMPANY PROFILE
UltraTech
Date of Establishment
24-08 2000
Revenue
3836.41
( USD
in Millions
Public
BSE:
532538 )
Type
Market Cap
Industry
Corporate Address
Founded
Headquarters
Key people
Products
Management Details
Revenue
Profit
Parent
Slogan
Website
Rathi, G
M Dave,
J P Nayak, Kumar Mangalam
Grasim
Industries
Birla, M Damodaran, N J Jhaveri, Nirmalya
Engineer's Choice
Kumar, O P Puranmalka, R C Bhargava,
www.ultratechcement.com
Rajashree
Birla, Rajiv Dube, Renuka Ramnath, S
B Mathur, S K Chatterjee, S Misra, S Rajgopal,
Sukanya Kripalu, V T Moorthy, Y M Deosthalee
Business Operation
Background
Financials
Mar 2014)
S K Chatterjee
Bankers
Auditors
18
INTRODUCTION:UltraTech Cement Limited is leading cement company and the countrys largest
exporter of cement clinker based in Mumbai, India. It has an annual capacity of
23.1 million tonnes. It manufactures and markets Ordinary Portland Cement,
Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It also
manufactures ready mix concrete (RMC). The export markets span countries
around the Indian Ocean, Africa, Europe and the Middle East. It is part of Grasim
Group.
UltraTech Cement Limited has five integrated plants, six grinding units and three
terminals two in India and one in Sri Lanka.
UltraTechs subsidiaries are Dakshin Cement Limited, UltraTech Cement Lanka
(Pvt.) Ltd. and UltraTech Cement Middle East Investments Limited
HISTORY: 2001 -Grasim acquires 10 per cent stake in L&T. Subsequently increases stake
to 15.3 per cent by October 2002 -Durgapur grinding unit
2002 -Grasim increases its stake in L&T to 14.15 per cent -Arakkonam grinding
unit -The Grasim Board approves an open offer for purchase of up to 20 per
cent of the equity shares of Larsen & Toubro Ltd (L&T), in accordance with the
provisions and guidelines issued by the Securities & Exchange Board of India
(SEBI) Regulations, 1997.
2003 The board of Larsen & Toubro Ltd (L&T) decides to demerge its cement
business into a separate cement company (CemCo). Grasim decides to acquire
an 8.5 per cent equity stake from L&T and then make an open offer for 30 per
cent of the equity of CemCo, to acquire management control of the company
2004 Completion of the implementation process to demerge the cement
business of L&T and completion of open offer by Grasim, with the latter
acquiring controlling stake in the newly formed company UltraTech 2006
-Narmada Cement Company Limited amalgamated with UltraTech pursuant to
a Scheme of Amalgamation being approved by the Board for Industrial &
Financial Reconstruction (BIFR) in terms of the provision of Sick Industrial
Companies Act (Special Provisions) - Formerly known as Ultratech Cemco
20
Limited. The Group's principal activities are to manufacture and market clinker
and cement in India
2009
-UltraTech to absorb Samruddhi to form India's biggest cement firm
-Ultratech to be the lead sponsors of Rajasthan Royals
-UltraTech to consider Grasim merger proposal
CHAPTER 3
FINANCIAL STATEMENTS
Mar '13
Mar '10
12 mths
12 mths
12 mths
12 mths
12 mths
274.24
274.18
274.07
274.04
124.49
274.24
274.18
274.07
274.04
124.49
0.00
0.00
0.00
0.00
1.99
0.00
0.00
0.00
0.00
0.00
Reserves
Sources Of Funds
21
7
Networth
17,097.5
1
5
15,234.82
12,859.8
2
7
10,666.04
4,608.6
5
Secured Loans
Unsecured Loans
Total Debt
Total Liabilities
21,970.2
9
19,697.50
16,667.9
5
13,301.10
1,604.5
2
6,213.1
7
Mar '14
Mar '13
Mar '10
12 mths
12 mths
12 mths
12 mths
12 mths
Application Of Funds
Gross Block
25,004.3
1
21,320.16
0.00
18,962.7
5
0.00
17,899.85
0.00
Net Block
15,871.8
4
8,078.1
4
0.00
3,136.4
6
4,941.6
8
259.37
Investments
5
Inventories
Sundry Debtors
602.29
215.83
277.50
144.79
83.73
Fixed Deposits
0.00
Total
CA,
Loans
Advances
&
142.66
0.00
188.19
0.00
0.00
1,496.1
8
Current Liabilities
Provisions
972.96
-2,511.30 -657.43
Miscellaneous Expenses
0.00
0.00
Contingent Liabilities
1,069.20 820.74
0.00
19,697.50
0.00
16,667.9
5
0.00
0.00
0.00
21,970.2
0.00
Deferred Credit
Total Assets
0.00
1,121.2
573.48
13,301.10
0.00
1,992.6
0
161.01
2,153.6
1
0.00
6,213.1
7
23
623.45
555.65
469.22
389.21
370.05
Mar '14
Mar '13
Mar '12
Mar '11
Mar '10
12 mths
12 mths
12 mths
12 mths
12 mths
Income
Sales Turnover
Excise Duty
0.00
Net Sales
Other Income
329.04
305.00
371.87
155.45
122.71
Stock Adjustments
-106.98
118.19
-21.26
61.85
4.59
0.00
0.00
0.00
686.31
24
Total Income
Expenditure
Raw Materials
4,492.58
4,204.60
3,600.47
2,750.75
1,593.03
4,135.42
4,298.94
4,303.97
3,125.17
1,430.91
Employee Cost
1,014.63
968.35
831.04
665.16
250.28
0.00
0.00
0.00
0.00
97.42
0.00
0.00
0.00
0.00
1,653.57
6,145.76
5,408.97
4,167.25
48.58
0.00
0.00
0.00
-4.02
Other
Manufacturing
Expenses
Selling
and
Admin
Expenses
Exp
0.00
Mar '13
Mar '12
Mar '11
Mar '10
12 mths
12 mths
12 mths
12 mths
12 mths
Operating Profit
3,817.90
4,675.48
4,147.42
2,666.10
1,977.64
PBDIT
4,146.94
4,980.48
4,519.29
2,821.55
2,100.35
Interest
319.17
209.71
223.86
272.52
124.11
PBDT
3,827.77
4,770.77
4,295.43
2,549.03
1,976.24
Depreciation
1,052.26
945.37
902.56
765.73
388.08
25
0.00
0.00
0.00
0.00
0.00
2,775.51
3,825.40
3,392.87
1,783.30
1,588.16
Extra-ordinary items
0.00
0.00
0.00
0.00
0.13
2,775.51
3,825.40
3,392.87
1,783.30
1,588.29
Tax
631.04
1,169.97
946.68
379.07
495.05
2,144.47
2,655.43
2,446.19
1,404.23
1,093.24
3,476.74
Preference Dividend
0.00
0.00
0.00
0.00
0.00
Equity Dividend
246.82
246.70
218.82
164.09
74.69
42.00
36.00
27.00
12.41
2,741.80
2,740.65
2,740.42
1,244.87
96.85
89.26
51.24
87.82
90.00
90.00
80.00
60.00
60.00
623.45
555.65
469.22
389.21
370.05
PBT
(Post
Extra-ord
Items)
2,742.41
26
AUDITORS REPORT
INDEPENDENT AUDITORS' REPORT
TO THE MEMBERS OF ULTRATECH CEMENT LIMITED
Report on the Financial Statements
We have audited the accompanying financial statements of ULTRATECH
CEMENT LIMITED ("the Company"), which comprise the Balance Sheet as at
March 31, 2014, the Statement of Profit and Loss and the Cash Flow Statement for
the year then ended, and a summary of the significant accounting policies and
other explanatory information, in which are incorporated the Returns for the year
ended on that date audited by the branch auditors of the Company's branches at
Jafrabad, Magdalla and Ratnagiri.
Management's Responsibility for the Financial Statements
The Company's Management is responsible for the preparation of these financial
statements that give a true and fair view of the financial position, financial
performance and cash flows of the Company in accordance with the Accounting
Standards notified under the Companies Act, 1956 ("the Act") (which continue to
be applicable in respect of Section 133 of the Companies Act, 2013 in terms of
General Circular 15/2013 dated September 13, 2013 of the Ministry of Corporate
Affairs) and in accordance with the accounting principles generally accepted in
India. This responsibility includes the design, implementation and maintenance of
internal control relevant to the preparation and presentation of the financial
statements that give a true and fair view and are free from material misstatement,
whether due to fraud or error.
Auditors' Responsibility
27
(a) in the case of the Balance Sheet, of the state of affairs of the Company as at
March 31, 2014;
(b) in the case of the Statement of Profit and Loss, of the profit of the Company for
the year ended on that date; and
(c) in the case of the Cash Flow Statement, of the cash flows of the Company for
the year ended on that date.
Emphasis of Matter
We draw attention to Note 30(b) to the financial statements which, describes the
uncertainty related to the penalty of Rs. 1,175.49 crores imposed by the
Competition Commission of India for alleged cartelization by certain cement
manufacturing companies including the Company, for which, based on a legal
opinion, no provision has been made. Our opinion is not qualified in respect of this
matter.
Report on Other Legal and Regulatory Requirements
1. As required by the Companies (Auditor's Report) Order, 2003 ("the Order")
issued by the Central Government in terms of Section 227(4A) of the Act, we give
in the Annexure a statement on the matters specified in paragraphs 4 and 5 of the
Order.
2. As required by Section 227(3) of the Act, we report that:
(a) We have obtained all the information and explanations which to the best of our
knowledge and belief were necessary for the purposes of our audit.
(b) In our opinion, proper books of account as required by law have been kept by
the Company so far as it appears from our examination of those books and proper
29
returns adequate for the purposes of our audit have been received from the
branches not visited by us.
(c) The reports on the accounts of the branches at Jafrabad, Magdalla and
Ratnagiri, audited by the branch auditors appointed under Section 228 of the Act,
have been forwarded to us and have been properly dealt with by us in preparing
this report.
(d) The Balance Sheet, the Statement of Profit and Loss, and the Cash Flow
Statement dealt with by this Report are in agreement with the books of account and
with the returns received from the branches not visited by us.
(e) In our opinion, the Balance Sheet, the Statement of Profit and Loss, and the
Cash Flow Statement comply with the Accounting Standards notified under the Act
(which continue to be applicable in respect of Section 133 of the Companies Act,
2013 in terms of General Circular 15/2013 dated September 13, 2013 of the
Ministry of Corporate Affairs).
(f) On the basis of the written representations received from the directors as on
March 31, 2014 taken on record by the Board of Directors, none of the directors is
disqualified as on March 31, 2014 from being appointed as a director in terms of
Section 274(1)(g) of the Act.
ANNEXURE TO THE INDEPENDENT AUDITORS' REPORT
(Referred to in paragraph 1 under 'Report on Other Legal and Regulatory
Requirements' section of our report of even date of UltraTech Cement Limited for
the year ended March 31, 2014.)
Having regard to the nature of the Company's business/activities/results during the
year, clauses (x) regarding cash loss incurred by the Company, (xiii) regarding chit
30
31
were reasonable and adequate in relation to the size of the Company and the nature
of its business.
c. In our opinion and according to the information and explanations given to us, the
Company has maintained proper records of its inventories and no material
discrepancies were noticed on physical verification.
(iii) According to the information and explanations given to us, the Company has
neither granted nor taken any loans, secured or unsecured, to/ from companies,
firms or other parties covered in the Register maintained under Section 301 of the
Companies Act, 1956 ("the Act").
(iv) In our opinion and according to the information and explanations given to us,
there is an adequate internal control system commensurate with the size of the
Company and the nature of its business with regard to purchases of inventory and
fixed assets and the sale of goods and services. During the course of our audit, we
have not observed any major weaknesses in such internal control system.
(v) To the best of our knowledge and belief and according to the information and
explanations given to us, there were no contracts or arrangements, particulars of
which needed to be entered in the Register maintained under Section 301 of the
Act.
(vi) According to the information and explanations given to us, the Company has
not accepted any deposit from the public during the year in terms of the provisions
of Sections 58A and 58AA or any other relevant provisions of the Act.
(vii) In our opinion, the Company has an adequate internal audit system
commensurate with the size and the nature its business.
32
(viii) We have broadly reviewed the cost records maintained by the Company
pursuant to the Companies (Cost Accounting Records) Rules, 2011 prescribed by
the Central Government under Section 209(1)(d) of the Act and are of the opinion
that, prima facie, the prescribed cost records have been maintained. We have,
however, not made a detailed examination of the cost records with a view to
determine whether they are accurate or complete.
(ix) According to the information and explanations given to us, in respect of
statutory dues:
(a) The Company has been regular in depositing undisputed statutory dues,
including Provident Fund, Investor Education and Protection Fund, Employees'
State Insurance, IncomeTax, SalesTax, Value Added Tax, Wealth Tax, Service
Tax, Custom Duty, Excise Duty, Cess and other material statutory dues applicable
to it with the appropriate authorities.
(b) There were no undisputed amounts payable in respect of Provident Fund,
Investor Education and Protection Fund, Employees' State Insurance, Incometax,
Sales Tax, Value Added Tax, Wealth Tax, Service Tax, Custom Duty, Excise Duty,
Cess and other material statutory dues in arrears as at March 31, 2014 for a period
of more than six months from the date they became payable.
(x) In our opinion and according to the information and explanations given to us,
and based on the records of the Company, the Company has not defaulted in the
repayment of dues to financial institutions, banks and debenture holders.
(xi) In our opinion and according to the information and explanations given to us,
the Company has not granted any loans and advances on the basis of security by
way of pledge of shares, debentures and other securities.
33
(xii) In our opinion and according to the information and explanations given to us,
the terms and conditions of the guarantees given by the Company for loans taken
by subsidiaries from banks or financial institutions are not, prima facie, prejudicial
to the interest of the Company.
(xiii) In our opinion and according to the information and explanations given to us,
the term loans have been applied by the Company during the year for the purposes
for which they were obtained, other than temporary deployment pending
application.
(xiv) In our opinion and according to the information and explanations given to us,
and on an overall examination of the Balance Sheet of the Company, we report that
funds raised on shortterm basis have, prima facie, not been used during the year
for longterm investment.
(xv) According to the information and explanations given to us and the records
examined by us, during the year, the Company has not made preferential allotment
of shares to parties and companies covered in the Register maintained under
Section 301 of the Act.
(xvi) According to the information and explanations given to us, during the period
covered by our audit report, the Company has not issued any debentures.
(xvii) During the year, the Company has not raised money by public issues.
(xviii) To the best of our knowledge and according to the information and
explanations given to us, no fraud by the Company and no material fraud on the
Company has been noticed or reported during the year nor have we been informed
of such case by the management.
34
35
From To
Capital
Capital
(Rs. cr)
(Rs. cr)
- PAI D U P-
Capital
Value
2013 2014
2012 2013
2011 2012
2010 2011
2009 2010
2008 2009
2007 2008
2006 2007
Equity
Share
Equity
Share
Equity
Share
Equity
Share
Equity
Share
Equity
Share
Equity
Share
Equity
Share
280
274.24
274241387
10
274.24
280
274.18
274179917
10
274.18
280
274.07
274065301
10
274.07
280
274.04
274041665
10
274.04
130
124.49
124487079
10
124.49
130
124.49
124485879
10
124.49
130
124.49
124485879
10
124.49
130
124.49
124485879
10
124.49
36
2005 2006
2004 2005
2003 2004
2002 2003
Equity
Share
Equity
Share
Equity
Share
Equity
Share
130
124.4
124398621
10
124.4
130
124.4
124398621
10
124.4
130
124.4
124398621
10
124.4
30
30
29999993
grant of 6,280 stock options at an exercise price of Rs. 3,122/- per stock option,
exercisable Into the same number of equity shares of Rs. 10 each and 2,218
restricted stock units, at an exercise price of Rs. 10/- each exercisable into the same
number of equity shares of Rs. 10/- each to eligible employees of the Company
under the ?Employees Stock Option Scheme - 2013? (ESOS - 2013).
Subject to the Securities and Exchange Board of India (Employees Stock Option
Scheme and Employee Stock Purchase Scheme) Guidelines, 1999 and the terms of
the ESOS - 2013, the stock options will vest in 4 equal installments after one year of
the grant and restricted stock units will vest after three years from the date of grant
which shall be exercisable within a period of 5 years from the date of vesting
Options on un-issued share capital
Ultratech cement has a capacity of 53 mt (50 mt in India) and has a diversified
presence across India. Ultratech is currently operating at 82% utilization and
controls 17% market share in India. Ultratech is expanding its capacity by 20%
(9.2 mt) over the next two years with expansions targeted at regions where
Ultratech is capacity-constrained i.e eastern India and Maharashtra. Ultratech is
also in the process of increasing its vertical integration on captive power from 80%
to 100% and additionally implement 45 MW of Waste heat recovery capacity.
(targeting Maharashtra) to be EPS accretive from FY15.
We expect Ultratechs utilization to increase in northern and southern regions but
reduce in western and central regions. Majority of the unused capacity lies in the
southern region. Utilization in the north region is also expected to pick up as the
demand recovers.
38
39
Based upon the time spent by me in this project, following findings and
recommendations can be suggested for increasing sales and effectiveness of Ultra
Tech Cement:
What matters for most of the cement buyers is the price of the cement and then
the quality. Ultra Tech Cement usually costs 4-5 Rs. Higher than the other
counterparts. So the buyers, too much extant not interested in buying Ultra Tech
cement. This extra price is the main reason behind lower sales. Therefore, Ultra
Tech need to take some serious steps to reduce the selling price somehow.
The second thing is that a good percentage of buyers is still unaware of the fact
that Ultra Tech cement is the changed name of Birla cement. Birla cement had a
very good image and it is still very popular among the customers. But people are
not so much sure about Ultra Tech cement. So Ultra Tech need to take some steps
to make people familiar with the Birla cement and Ultra Tech relation because
this will bring the old Birla loyal customers to Ultra Tech cement.
The number of retailers and sub dealers for Ultra Tech cement is very less as
compared to the main competitors ACC, J.K. etc.So Ultra Tech need to be oriented
in this direction. They need to increase the no. of retailers as much as possible.
Although Ultra Tech has taken a right step with the retailer registration scheme to
increase the no. of retailers. but this scheme needs some improvements. For exmargin for the retailers can be increased, we can assure them some gifts also.
While working, I saw that the main condition for this new scheme was that the
retailer will not sell any other brand of cement. Most of the retailers refused the
scheme due to this particular reason. So Ultra Tech needs to give them some
relaxation in this case.
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Many of the Ultra Tech dealers used to shop other type of building materials
along with cement, in the same shop. This should not be permitted by Ultra Tech.
Because selling of these building materials is more profitable than cement, so the
cement selling becomes less important for these dealers. They dont give proper
attention to the company officials and also to the various schemes of increasing
sales. This in turn brings reduced sales to the company
Ultra Tech Cement has market image of a modern cement with very good quality.
It should try to encash this image. Its mainly the younger section of people who
care about quality first and then the price. So Ultra Tech needs to give proper
attention to the youngsters. May be, they are not the cement buyers at present but
future possibility lies with them.
Ultra Tech also should have a check on the upcoming threat of
imported cement
from Pakistan. The import of cement from Pakistan has just started and very
quickly it has become successful in the southern markets. The main reason behind
this success is the lower price. The Pak cement brands like Lucky, Mapple Leaf
and Elephant costs 10-15 Rs. Lesser than the local Indian brands. Ultra Tech which
is already facing charges of higher price needs to be prepared for this.
Some of the Ultra Tech dealers complained that they are losing the customers loyal
to their shops, due to the high price of the cement provided by them. So at some
point, the dealers are not satisfied with the company. This need to be taken
seriously by UltraTech. Some more incentive schemes should be introduced for the
dealers and also the frequency of visits from company officials need to be
increased.
CONCLUSION
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It has succinctly analyzed the present state of affairs at UltraTech cement and thus
identified its strengths and problem areas through a variety of tools. While its raw
material sourcing, financial and human resource pools are sources of competitive
advantage, UltraTech has to improve in terms of fuel costs in order to beat ACC to
the top position in the low margin industry. This can also be achieved by
leveraging futuristic trends like branded retailing, exports and new products like
ready concrete mix.
According to me ULTRATECH company is really performing well. And it really
has vast era to grow and become the worlds leading cement manufacturer. This
company really has potential to become rally good company by its production
capacity and its human resource.
BIBILOGRAPHY
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https://www.google.co.in/?
gfe_rd=cr&ei=xhIMVczNLKLO8geL6ID4Bw&gws_rd=ssl#q=ultratech+ce
ment
http://www.ultratechcement.com/
http://adityabirla.com/Businesses/Profile/ultratech-cement-limited
http://www.moneycontrol.com/india/stockpricequote/cementmajor/ultratechcement/UTC01
http://profit.ndtv.com/stock/ultratech-cement-ltd_ultracemco
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