LESSWORDS,MOREIMAGES

ABOUTME
1. Producingmultimediacontentfor16years.
2. Beganprimarilyinvideoproduction,thenabout8yearsagotransitionedintomore
webdevelopment
3. Dotraining&consultingonavarietyofmediaproductionapplications(AdobeCreative
Suite)andwebdevelopment
4. Varioustimesoverthepast10yearsIveworkedwithlawfirmstodevelop
demonstrativeexhibitsforlitigationandtrial

TECHNOLOGY
1. Chiselvscarving
2. WhatIusevswhatisneeded

Presentinganargumenttoajuryisanactoftranslation,withthelawyerasinterpreter.
HARDWORK!(andwhatportionofthetaskisperformedbythelawyer,andwhattaskcanbe
performedbytheexhibit)

Attheirbest,whatcandemonstrativeexhibitsinthecourtroomprovide?
1. Supporttheargumentsoftheattorney
2. Enhancesettlementnegotiations
3. Increaseeffectivenessofexperttestimony
4. Maximizetrialpresentation.

Whathappenswhenademonstrativefails?
1. Youshow,theysee

Languagethelawyerisspeaking(skills/temperamentofattorneys)
1. Literate:extremelycomfortablewiththewrittenwordreading,comprehending
2. Understandingofcomplexarguments,comfortablewithmultiplearguments
3. Abletomaintainfocusforextendedperiodoftime
4. Understanding/familiaritywithlaw&legalconcepts

Languagejurymembersarespeaking(skills/temperamentofjurors)
1. LiteracyRate
(NationalAssessmentofAdultLiteracy2003)
a. Roughly50%wereateitherbasicorbelowbasiclevelsofproficiency.
b. 23%ofadultAmericanswerenot"abletolocateinformationintext",couldnot
"makelowlevelinferencesusingprintedmaterials",andwereunableto
"integrateeasilyidentifiablepiecesofinformation."
c. The15%figureforfullliteracy,equivalenttoauniversityundergraduatelevel,is
consistentwiththenotionthatthe"average"Americanreadsata7thor8th
gradelevel.

2. AttentionSpan(nowshorterthangoldfish!)
a. Theaverageofficeworkercheckstheiremail30timeseveryhour
b. Typicalmobileuserschecktheirphonesmorethan150timesperday
c. Contentontheinternettripledbetween2010and2013
d. Socialmediasharinghasdoubledfrom2011to2013
3. Nofamiliaritywithlawandlegalconcepts

VISUALARGUMENTATION
Pictorialrhetoric
1. Presence(evidentia)
2. Realismandindexicaldocumentation
3. Immediacy
4. semanticcondensation

BESTPRACTICESINWORKFLOW
1. Startasearlyaspossiblebeforetrial
2. Ifresourcesallow,addsomeonewithexperienceinexhibitcreation
3. Ifnot,identifyteammemberwithbestcapacitytothinkvisually
4. Understandtheargumentsbeingmade
5. Workwithexpertwitnessestodeveloptheirdemonstratives
6. Alwaysaimforsimple
7. Becommittedtodevelopmaterialsthroughoutthetrialprocess

BESTPRACTICESINPRODUCT
1. Understandtheonethinganexhibitissaying,andmakesureitsaysit!
2. Buildsequencesthatculminateinasingleslide
3. Createsimple&memorablevisualstofurtheryourargument
4. Emphasizeimageovertext