WHERE

DOES JOURNALISM GO?

In today's world, journalism is likely to change rapidly. While the
industrys giants want cheaper journalism, readers want it to be
accessible everywhere and at all times. This is the polarity, which drives
the industry constant metamorphosis.
So what is the real future of journalism? Addressing cultural sensitivity,
distribution of journalism of future and regional content, this essay will
attempt to demystify what the future holds for this industry.

JOURNALISM WILL ADAPT ITSELF TO THE LINGUISTIC REALITIES

Currently in Canada as well as many other places around the globe, the
Canadian Broadcasting Company Radio-Canada (French version of CBC) is
suffering significant cuts affecting the airing of information on its
channel. CBC has been suffering cuts of just over $ 245 million since 2012.
The leader of the New Democratic Party of Canada, Thomas Mulcair, says:
"The CBC is an essential public service for [Canada] especially for minority
language communities in need of regional news in their language. "
Access to information in their own language is crucial to intellectual
survival of a minority community sharing the territory with most populous
community. For example, in Canada, French-speakers represent 21.3% of
the population, while in Switzerland it is 20.4%. In both countries, access
to information in French is an issue often defraying the headlines, but
despite the challenges standing in these areas, it is generally easy to
access it.
If French journalism seems logical in Canada and Switzerland, what
happens to more marginal communities elsewhere? Think about the 12.4%
of Hispanics living in the United States. Long established but experiencing
significant population growth since the 90s, they started demanding a
more sensitive journalism to their linguistic reality. Divided in plurality on
the southwest border of the country, the Hispanic journalism has grown
and now has reached some 126 newspapers in Spanish.
At a time when immigration creates significant demographic changes,
naturally, journalism will expand its language offers on various territories.
It will then rise to a growing number of newspapers and news channels in
various languages. This trend will provide minority language communities
with access to information that is demanded by them and all in their own
language!

DISTRIBUTION: THE WEB 3.0 WILL REPLACE THE 2.0

It was at the dawn of 2006 that the concept of Web 2.0 is emerging in the
marketing classes of the world. In addition to updates and more dynamic
page settings, the web 2.0 also refers to online communities sharing
information via various web platforms. For the first time, the reader was
placed at the heart of the information distribution model. That being
said, it was not until 2009 that the term Journalism 2.0 began to make its
appearance in popular language. This demonstrates the apathy with which
the newspaper industry sometimes adapts itself to new trends. Since
then, the concept of Web 2.0 served journalisms best interests.
Newspapers have been creating blogs attached to their websites; sharing
strategies on various social networks have emerged, and interfaces have
eased to facilitate reading.
Nowadays, journalism must give way to Web 3.0 (or semantic web). We
are in the era of personalized content! Web 3.0 refers to the collection of
data of an individual web user, allowing the various actors of the Internet
community to offer content that will appeal to the user in question. On
social networks, it proposes advertisements according to our age and our
sex while on streaming platforms like Spotify (music) or Netflix (television
series and movies), it proposes content based on what we have previously
watched.
While the information providers and newspapers today have a strong web
presence, whether on social networks or on their own web platform, the
war is, however, not won. The future of Internet journalism rests in a
Web 3.0 model that will offer the right article to the right reader! The
various actors of the industry will therefore have to turn towards the
semantic tools to analyse the behaviour of their clients to offer them
articles that will captivate them.

NO CONTENT NOT JOURNALISM!

While aspects of distribution and cultural-linguistic journalism are
expected to change, it is interesting to speculate on the central point of
it: content. Between politics, art news and all that is in the middle, now
everything is content generated!
According to a study conducted in France, a plurality (36.5%) of the daily
readers of the press would consult a regional newspaper rather than
national, urban or other. In 2012, the same study indicates a loss of 7.8%
in sales of national newspapers while regional newspapers indicates a loss
of 2.3%. These numbers show that French readers prefer regional press.
(Maybe add something more to give more depth ;) )

Interesting its readers, while informing them is the key to the success of
tomorrows journalism. In the future, regional issues will continue to be
at the heart of the concerns of readers and it is likely that the current
tendency to favour local information will continue to increase.

FINALLY WHERE DOES JOURNALISM GO?

In today's world, journalism is likely to change and advance quickly. After
all, what is the real future of journalism?
Living in an era of demographic changes, journalism will expand its
language offer. While the distribution of information will continue to
migrate to an analysis model and semantics of the reader and regional
information will continue to expand.
Ultimately, though journalism is bound to change, its definition will
always remain the same! Journalism collects, verifies and comments on
the facts of yesterday, today and tomorrows societies!