GENERAL FAN COMPANY

VISION:
We believe that we have a unique product which has been developed by ROYAL and no other country manufactures
a pedestal fan like ours. This product is most useful in the hot tropical humid climates. We want to mark this product
throughout the world and we foresee this product to dominate the entire International market. We want to set up an
excellent after-sales-service and spare parts supply service to each and every country. We also want to set up home
service centers throughout the world. We believe that within 10 years we can achieve an export target of US Dollars
40 Million.
INTRODUCTION:
ROYAL Fans is one of the largest manufacturers of quality electric fans in Pakistan. ROYAL, under the leadership
of Mr. Mohammad Ilyas, its CEO, has also been the pioneer in the expert of electric fans from Pakistan. Starting with
its first commercial export in 1993, with a modest quantity & value, ROYAL is now exporting its products to the
tune of US$ 12 million annually to more than 30 countries in the World. ROYAL fans became an instant success due
to their quality and durability in all the markets share these were introduced including countries in Asia, Middle East,
Africa & Europe.
ROYAL became the first electric fan manufacturing company to win Export Trophy Award in Pakistan. Now,
ROYAL has won its 12th Export Trophy Award. ROYAL also became the first ever company in Pakistan that is
certified by UL (Underwriter Laboratories, USA) to export fans in USA and Canada. It is also the first fan
manufacturing company to be awarded brand of year in 2007.
ROYAL is also the pioneer in introducing latest technologies in fan manufacturing industry in Pakistan. The Plant &
Machinery installed in ROYAL are at per those installed in manufacturing industries in technologically advanced
countries like china, Taiwan, Vietnam etc.
Keeping in mind the acute power shortage in Pakistan and other developing countries where ROYAL Fans are sold,
ROYAL has been concentrating on the production of energy saving fans for the last twenty years. Special raw
material for energy saving fans being used include electrical copper wire (produced at ROYALs own Wire Drawing
Plant since 1987), high quality ball bearings fan blades made on most modern plants/machinery with highly qualified
labour force.
The un-precedent success ROYAL have achieved during the last 30 years is being recognized as best quality fan
manufacturer not only in Pakistan but also in Kingdome of Saudi Arabia, Sudan, Yemen, Senegal, Djibouti,

Bangladesh, Iraq, UAE, Cameroon and many other countries. The ROYAL brand is also registered in many
countries. ROYAL can take pride by the fact that many Chines Manufacturers are now copying these models
originally introduced by us like Nabeel Model. Models like the Nabeel Model have received such international
recognition, that now other companies use the model name to market their copies.
There are some reports that some Chinese & Bangladeshi manufacturers are also manufacturing fake ROYAL fans
due to the popularity and high demands of our fans around the world. ROYAL fans are designed manufactured to
give heavy duty service and long time performance and meet customers need in hot and humid climatic conditions
not only in Pakistan but also for many other countries. Due to their service, high quality long life in difficult
environments, ROYAL have become Popular in a very short time.
In spite of achieving such phenomenal success, ROYALs organization culture led by its directors, stresses on
meeting new challenges and reaching new heights.
The Directors of ROYAL Fans are highly qualified and motivated to lead the company. Mr. Mohammad Ilyas, the
CEO, in an electrical engineer who graduated in 1968, having 43 years of work experience of not only working in
the Pakistani manufacturing sector but also periodically getting trained and educated in Germany and USA.
Organizational structure:
Haji Muhammad Ilyas
In 1954, a small name appeared on the horizon of the fan manufacturing industry in Pakistan. This small star was
General Fan Company. ROYAL began to grow due to its quality, which makes the ROYAL one of the leading
manufacturer and exporter of fans in Pakistan today.
To produce excellent quality products ROYAL uses the most modern/high tech machinery like Capstan & Turret
Lathes, Progressing Stamping presses, Die Casting Machines, Injection Molding Machines, Automatic Armature
Winding Machines, CNC Wire Cut Machines, Spark Erosion Machines and Ovens Containing Conveyers for drying
Stove Paint.
With all this latest machinery ROYAL. decided to increase its' product line by manufacturing premium quality
Washing machines & Desert Coolers. That's why ROYAL. enjoys the confidence of millions of highly satisfied
customers not Only in Pakistan but also in Saudi Arabia, Qatar, Yemen, UAE., Sudan, Ghana, West Indies, Djibouti,
Bangladesh, Nigeria, Kenya, Cameroon, Afghanistan, and all other Gulf Countries. ROYAL. installed copper wire
manufacturing unit in 1988. ROYAL. is also manufacturing its Own capacitors. ROYAL. were the pioneers in export
of fans from Pakistan. ROYAL. have got four Export Trophy Awards for Fans and other Electrical Products like
enameled Copper Wire.

Directors
Muhammad Ijaz
The purchase department is looked after by
Mr. Muhammad Ijaz Director purchase
Nabeel Ilyas
The Sales team at ROYAL is led by Nabeel Ahmed Ilyas, an engineer from USA and an MBA from LUMS, Pakistan.
Mr Nabeel Ilyas contnues to coduct both domestic and international sales and distribution activeites, participating in
trade exhibition around the world to bring more and more countries under the ROYAL banner.
Nazim Ijaz
Mr. Nazim Ijaz who graduated from Canada in Finance, Ensuring that best quality and energy efficient material is
procured and used in ROYAL Fans products.
Mobin Ilyas
The Production Team at ROYAL is led by a dynamic mechanical engineer. Mr Mobin Ilyas. from Universtiy of
Waterloo Canada. Mr Mobin continues to upgrade the production methods at ROYAL to maintain quality, improve
energy efficiency and stay at par with technologically advanced countries.
Adeel Ijaz
Mr Adeel Ijaz, graduated from Canada is providing his expertise in the field of Plastic & Moulds.

PRODUCTS:

Ceiling Fans

Pedestal Fans

Circumatic Fans
Wall Bracket Fans

Louvre Fans
Table & TCP

Mist Fan

Room Air Coolers

Gas Water Heater

WashingMachines

Cooler Water Pump

Cooler Fan

Exhaust

Enameled Cooper Wire

Skimming Machine

ACHIEVEMENT:
General Fan Company (Pvt.) Ltd. is a pioneer in the export of electric fans from Pakistan. To initiate the export from
Pakistan we participated in International exhibition for electrical appliances in 1993 in Abu-Dhabi. The company
also participated in many trade delegations as well as exhibitions arranged by Export Promotion Bureau and

Federation of Chamber of Commerce & Industry in Bangladesh, Yemen, Saudi Arabia, Dubai, Bahrain, Qatar,
Sudan, Egypt, U.S.A. etc. ROYAL. was the first Pakistani company to export fans to the Middle-East. ROYAL. Fans
became an instant success due to their quality and durability in all the markets where these were introduced.
By the grace of God,
ROYAL. has been getting the Export Trophy from FPCCI for the export of electric fans for many years. The
growth rate of fan export from ROYAL. has been continuously more than 100% per annum for the last 5
years.1/3rd of the total fans exported from Pakistan
ROYAL. Fans. ROYAL. has large International orders many times more than the previous years for the
financial year 2001-2002 and we are looking forward to export fans to all parts of the world including United
States and Europe.
Water and Power development authority has issued the renewal of Registration in 1997. Registration Renewal
is an honorable success that ROYAL. has achieved.
ISO-9002 Certificate assures that Manufacturing Quality of Electric Fans is according to International
Standards.
Engineer in Chief Branch has given the certificate of Enlistment/Registration dated: 23-2-2000 on best
technical performance.
Contract agreement for supply of ROYAL. Fans for "Army Housing Directorate" at 30 April 2001 and is a
big achievement for ROYAL. Fans.
Pakistan Standard Institution has certified according to 1961 ordinance. The institution hereby grants to
ROYAL. Fans. (Hereinafter called "the License") this License is used as standard mark.