LAUREN D.

FINCHER

14822 Waverly Hill Lane Cypress, TX 404-313-4909

laurendfincher@gmail.com

EXPERIENCE
Ketchum PR Agency, Atlanta, GA
June 2014 Present
Assistant Account Executive- Corporate Practice
Received superior performance reviews for consistently delivering high-quality work and
results to more than 20 clients and accounts
Managed day-to-day client operations of B2B and consumer accounts with $100,000 monthly
budgets
Provided on-site support for various clients on bi-weekly basis to strengthen client
relationships and work efficiency
Collaborated to prepare 2015 plan that resulted in a $250,000 budget increase and increase
in scope of work
Served as project manager and key point of contact for the planning, development and
implementation of promotional campaigns on local and national scales for Husqvarna, Aarons
Inc. and Georgia Pacific
Acted as liaison between client and team members while managing activity of third party
vendors and agencies for projects and campaigns
Coordinated full range of communication tactics and press materials including bylined
articles, editorials, infographics, matte release and traditional press releases
Created quarterly client merchandisers and measurement reports that analyzed the
effectiveness of campaigns
Managed financial responsibilities including purchase orders, statements of work, budget
forecasts, budget status reports and activity reports on an ongoing basis
Researched and vetted opportunities to leverage brand through real-time social and digital
opportunities through social listening tools
Continually worked to increase client expertise and overall understanding of clients' needs,
challenges and competitors
Ketchum PR Agency, Atlanta, GA
September 2013 May 2014
Account Coordinator- Corporate Practice
Developed strategic objectives, relevant brand messages and compiled innovative media
strategies for ongoing programming
Developed timely corporate messages to address issues and crises
Conducted extensive research such as competitor analysis reports, sponsorship strategies
and cause marketing proposals
Executed planning for international trade shows by conducting media trainings, coordinating
onsite support, developing press materials and drafting creative media strategies
Ketchum PR Agency, Atlanta, GA
June 2013 - August
2013
Brand Fellow
Pitched and leveraged media coverage from local and national outlets for clients
Drafted and distributed press releases
Monitored and compiled media reports on daily basis
Compiled and updated client databases
Formulated relevant media contact lists
Loyola University, New Orleans, LA
2013

January 2013- May

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School of Mass Communication Facebook Producer

Drafted editorial calendars with relevant and timely content to issue online
Creatively brainstormed and produced newsworthy content
Recorded analytics of Facebook page and followers
Successfully increased the engagement and likes of the Loyola University School of Mass
Communications Facebook page by 25 percent

The Ehrhardt Group, New Orleans, LA

2013
Public Relations Intern
Drafted media materials such as press releases and media
Compiled media daily coverage reports for clients
Created social media posts for clients as needed

January 2013- May

Touro Infirmary, New Orleans, LA

Sept. 2012 December 2012
Marketing Intern
Assisted the department with the planning of screenings, seminars, and other outreach
events
Wrote media advisories and conducted outreach as needed
Researched health topics and trends and developed correlating pitches
Utilized social media via Facebook, Twitter, YouTube, and Pinterest to promote healthcare
campaigns
Assisted the Touro Infirmary Foundation with innovative fundraising efforts, ideas, and events
Uptown PR, New Orleans, LA
May 2012 -August
2012
Client Services Associate
Constructed media contact lists and updated regional media kit listings
Drafted press releases, blog entries, and calendar entries for clientele
Pitched new concepts for media coverage angles
Assisted company with organizing and planning essential events
New Orleans VooDoo Football, New Orleans, LA
-May 2012
Media Relations Intern
Wrote biographies, pre-game and post-game press releases
Input and organized player statistics following each game
Conducted interviews with coaches, players, and dancers
EDUCATION
Bachelor of Arts from Loyola University New Orleans
2013
Major: Mass Communication with concentration in Public Relations
Spanish
TECHNICAL PROFICIENCIES

January 2012

Graduation: May
Minor:

Lauren D. Fincher
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MS Word
MS PowerPoint
MS Excel
Adobe InDesign
HootSuite
WordPress

FrontPage
Final Cut Pro
Adobe Photoshop
Adobe Illustrator
Google Analytics
AP Style

References are available upon request.