Escolar Documentos
Profissional Documentos
Cultura Documentos
MEGA MART.
FINDINGS
1. The awareness level about Vishal mega mart is very high in Hubli city.
2. 34% respondents came to know about Vishal mega mart through friends &
relatives 0nly 16% respondents came to know through pamphlets
3. 67% of the respondents are preferring vishal mega mart and 5% respondents are
preferring shoppers shop.
4. 42% of the respondents are influenced by the factor of reasonable price to
purchase the products in vishal mega mart and 14% of the respondents are
influenced by the factor of packaging.
5. 62% of the respondents are said that they are satisfied with the price of products
available in vishal mart , 1% of the respondents are highly dissatisfied with the
price of products available in vishal mega mart.
6. 59% of the respondents are felt that vishal mega mart price of the products are
reasonable. But 8 respondents are felt very costly prices of products available in
vishal mega mart
7. 65% of the respondents are felt that vishal mega mart servise is better.5% of the
respondents are felt that vishal mega mart servise is worst.
8. 46% of the respondents are said vishal marts whole performance is excellent, 2%
of the respondents are said worst.
9. 87% respondents are agree with the promotional activity conducted by vishal
mega mart.13% of the respondents are disagree with the promotional activity.
Babasabpatilfreepptmba.com
Babasabpatilfreepptmba.com
SUGGESTIONS
1. study shows that at present they have more number of satisfied customers, and
hence the Vishal mage mart has to concentrate on who have not satisfied with
present service given by the vishal mega mart
2. Some respondents found difficulty to find the products which they require
immediately, it took a lot of time for them to search for the products which they
required. So arranging up of the products is necessary.
3. Vishal mega mart can improve its advertisement strategy. By the survey reports it
comes to know that where less people are happy with the advertisement given by
vishal mega mart. By attractive advertising it can attract competation market and
also can attract customers from compitators
Babasabpatilfreepptmba.com
Conclusion
From the study, it may conclude that, the perception towards Vishal mega mart is good in
Hubli city and almost all people are aware of its presence in the city. Most of the
customers came to know about Vishal mart through their friends, so the satisfaction level
among customer is high. Few customers felt that the products sold in vishal megamart are
costlier. So Vishal mega mart has to sell the products at reasonable rate. During the study
it is also noticed that few customers are not happy with Present service . Vishal mega
mart has to look over all variety of products at their marts, so the customers are happy
with the availability of different products. So we can conclude that the overall perception
towards vishal mega mart is positive and customers are satisfied with the way of
management of vishal mega mart
Babasabpatilfreepptmba.com
BIBLIOGRAPHY
BOOKS:
Consumer Behaviour
Magazines:
Business Week
Business World
Economic Times
Websites:
www.google.com.
Babasabpatilfreepptmba.com
ANNEXURE
Questionnaires
Dear Sir/Madam,
Personal Profile:
a) Name: _____________________________________________________
b) Age : 15 to 25
26 to 35 36 to 45 46 to 55 56 Above
Male
Employees student
Female
e) Address:_____________________________________________________
f) Phone No:___________________________________________________
g) Income: Nil
20,001 to 30,000
No
B] Tv advertisement
D] Pampltes
Babasabpatilfreepptmba.com
C] Shopers shop
D] Others
C] Packaging
B] Service
D] Reasonable Price
5) Are you satisfied with price of products available in Vishal Mega Mart?
Highly
Dissatisfied
Moderate
Satisfied
Highly satisfied
Dissatisfied
6) What do you feel about prices of products in Vishal Mega Mart ?
A] Cheap
B] Costly
C] Very Costly
D] Reasonable
7) To what extent Are you satisfied with the quality of products in Vishal Mega Mart ?
-50
-40
10
20
30
40
Babasabpatilfreepptmba.com
50
B] Excellent
C] Better
D] Worst
9) What do you say about whole performance of the Vishal Mega Mart?
A] Best
B] Excellent
C] Better
D] Worst
10) Do you agree that promotional activities are carried by Vishal Mega mart are
effective?
A] Agree
B] Disagree
B] Average
C] Worst
12) Have you found out any problem while buying products in Vishal Mega Mart ?
A] Yes
B] No
13) According to you which promotional activities carried out by Vishal Megha Mart are
good?
A] Banner
B] Pamphlets
Babasabpatilfreepptmba.com
D] TV Add
14) Are you satisfied with the present service of Vishal Mega Mart ?
A]
Yes
B]
No
15) Presently what you are expecting from Vishal Mega Mart ?
_____________________________________________________
16) Lastly give any suggestions regarding an improvement of service of Vishal Mega Mart
Babasabpatilfreepptmba.com