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TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHAL

MEGA MART.

FINDINGS
1. The awareness level about Vishal mega mart is very high in Hubli city.
2. 34% respondents came to know about Vishal mega mart through friends &
relatives 0nly 16% respondents came to know through pamphlets
3. 67% of the respondents are preferring vishal mega mart and 5% respondents are
preferring shoppers shop.
4. 42% of the respondents are influenced by the factor of reasonable price to
purchase the products in vishal mega mart and 14% of the respondents are
influenced by the factor of packaging.
5. 62% of the respondents are said that they are satisfied with the price of products
available in vishal mart , 1% of the respondents are highly dissatisfied with the
price of products available in vishal mega mart.
6. 59% of the respondents are felt that vishal mega mart price of the products are
reasonable. But 8 respondents are felt very costly prices of products available in
vishal mega mart
7. 65% of the respondents are felt that vishal mega mart servise is better.5% of the
respondents are felt that vishal mega mart servise is worst.
8. 46% of the respondents are said vishal marts whole performance is excellent, 2%
of the respondents are said worst.
9. 87% respondents are agree with the promotional activity conducted by vishal
mega mart.13% of the respondents are disagree with the promotional activity.

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MEGA MART.
10. 77% of the respondents are agree with the vishal mart servise is average
comparing to other marts.3% of the respondents are said vishal mega mart servise
is worst.
11. 79% of the respondents are not found any problem while buying products vishal
mega mart.21% of the respondents are found problems.
12. 47% of the respondents are said that advertisement is good conducted by vishal
mega mart.10% of the respondents are said Tv add.
13. 88% of the respondents are satisfied with the present servise of vishal mega
mart.12% of the respondents are said not satisfied.

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MEGA MART.

SUGGESTIONS
1. study shows that at present they have more number of satisfied customers, and
hence the Vishal mage mart has to concentrate on who have not satisfied with
present service given by the vishal mega mart
2. Some respondents found difficulty to find the products which they require
immediately, it took a lot of time for them to search for the products which they
required. So arranging up of the products is necessary.
3. Vishal mega mart can improve its advertisement strategy. By the survey reports it
comes to know that where less people are happy with the advertisement given by
vishal mega mart. By attractive advertising it can attract competation market and
also can attract customers from compitators

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MEGA MART.

Conclusion
From the study, it may conclude that, the perception towards Vishal mega mart is good in
Hubli city and almost all people are aware of its presence in the city. Most of the
customers came to know about Vishal mart through their friends, so the satisfaction level
among customer is high. Few customers felt that the products sold in vishal megamart are
costlier. So Vishal mega mart has to sell the products at reasonable rate. During the study
it is also noticed that few customers are not happy with Present service . Vishal mega
mart has to look over all variety of products at their marts, so the customers are happy
with the availability of different products. So we can conclude that the overall perception
towards vishal mega mart is positive and customers are satisfied with the way of
management of vishal mega mart

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TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHAL


MEGA MART.

BIBLIOGRAPHY

BOOKS:
Consumer Behaviour

--- Leon G. Schiffman


Leslie Lazar Kanuk

Magazines:
Business Week
Business World
Economic Times

Websites:
www.google.com.

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TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHAL


MEGA MART.

ANNEXURE

Questionnaires
Dear Sir/Madam,
Personal Profile:
a) Name: _____________________________________________________
b) Age : 15 to 25

26 to 35 36 to 45 46 to 55 56 Above

c) Occupation: Business man


d) Gender:

Male

Employees student
Female

e) Address:_____________________________________________________
f) Phone No:___________________________________________________
g) Income: Nil

Below 10,000 10,001 to 20,000

20,001 to 30,000

30,001 to 40,000 40,001 and above

1) Are you aware of Vishal Mega Mart ?


Yes

No

2) How did you come to know about Vishal Mega Mart?


A] Friends and Relatives

B] Tv advertisement

C] Papers and Magzines

D] Pampltes

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TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHAL


MEGA MART.

3) Which mart do you prefer?


A] Big Bazar

B] Vishal Mega Mart

C] Shopers shop

D] Others

4) Which factors influenced you to purchase products in Vishal Mega Mart?


A] Quality

C] Packaging

B] Service

D] Reasonable Price

5) Are you satisfied with price of products available in Vishal Mega Mart?
Highly

Dissatisfied

Moderate

Satisfied

Highly satisfied

Dissatisfied
6) What do you feel about prices of products in Vishal Mega Mart ?
A] Cheap

B] Costly

C] Very Costly

D] Reasonable

7) To what extent Are you satisfied with the quality of products in Vishal Mega Mart ?

-50

-40

-30 -20 -10

10

20

30

40

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50

TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHAL


MEGA MART.

8) What do you feel about service of Vishal Mega Mart ?


A] Best

B] Excellent

C] Better

D] Worst

9) What do you say about whole performance of the Vishal Mega Mart?
A] Best

B] Excellent

C] Better

D] Worst

10) Do you agree that promotional activities are carried by Vishal Mega mart are
effective?
A] Agree

B] Disagree

11) Comparing to other marts, Vishal Mega Mart service is ?


A] Best

B] Average

C] Worst

12) Have you found out any problem while buying products in Vishal Mega Mart ?
A] Yes

B] No

13) According to you which promotional activities carried out by Vishal Megha Mart are
good?
A] Banner

B] Pamphlets

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MEGA MART.
C] Advertisement

D] TV Add

14) Are you satisfied with the present service of Vishal Mega Mart ?
A]

Yes

B]

No

15) Presently what you are expecting from Vishal Mega Mart ?
_____________________________________________________
16) Lastly give any suggestions regarding an improvement of service of Vishal Mega Mart

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