Portfolio

Daniel Hardisty

Title Page

Table of
Contents

Description

- Name: Daniel Hardisty

- Address: 8985 So. Durango Dr.
Las Vegas, Nevada 89113
- Phone: (707)-508-6548
- E-mail: dannyhardisty@yahoo.com

1. Logos
2. Photo Design
3. Brochure
4. Flier
5. Event AD
6. Web Page
7. Stationary
8. Business Card
9. Montage

Logos
Description

- Description:3 different Logos for Revv Longboards company. The top (first)
logo is a stand alone logo used for T-shirts or thumbnail images for the company. The middle (second) Logo could be used for the title of the company that
could be posted on the front of the actual shop itself. The Bottom (third) Logo
could be used as a sticker and or shirt Logo.

P
Revv Longboards

Revv
Longboards

- Programs: Adobe Illustrator

- Date: Febuary 20, 2015
- Course: COMM-130 (Section 1)
- Instructor: Brother Kerr

Revv
Longboards

- Objectives: Create 3 different logos using Adobe Illustrator for a made up

company with two different color schemes.
- Proccess: First I had to think of an interesting name for a Long board
company in order to have a title to incorporate into the Logos. I thought that
Revv was a good word that represented speed and motion that could go great
along with the sport of Long boarding. Next I thought about three different
types of Logos that would be used for different advertising platforms such as
(the web, T-shirts, stickers, and a title for the actual shop itself, etc). From
there I picked a simple color scheme that fit the fun and exciting experience of
long boarding that also connected with a youthful audience at the same time.
Next I started creating shapes (such as circles and squares / round edged
rectangles) placing them in certain areas in order to make up the basic look of
each of the Logos. After completing the basic layout for each Logo, I used the
Pathfinder tool to create certain shapes that resembled and actual long board
with the title of the company intermingled withing the Logo. Lastly I made
minor changes to the positioning of certian shapes and letters in order for each
Logo to posses an healthy Gestalt for the audiences positioning themselves far
away or up close. I think one of the biggest challenges that I faced throughout
the designing process was aligning all of the parts together (mainly because
there were a lot of different little parts to work with.

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Photo Design
Description

- Description: Major re-tweaking of the lighting and quality of an original

close up photo in Photoshop while adding a message with shapes and text
to go right along with the message.
- Programs: Adobe Photo Shop
- Date: Febuary 8, 2015
- Course: COMM-130 (Section 1)
- Instructor: Brother Kerr
- Objectives: Create a design and change the lighting using one photo in
Adobe Photoshop
- Proccess: I first started out with a very dark photo which required major
improvement with the lighting and balancing of the colors. I used the Level
tool and Vibrance adjustments to achieve a brighter value for all the photos
original colors, thus bringing out the colors I chose for my color scheme
from the Visual FOCUS book. But with these light enhancements came
complications with the images pixels and overall quality of the photo which
resulted in me making changes to certain settings in the Camera Raw
Filter settings under the Filter tab. From there I arranged the title and body
text in a way to flow full circle around the outlines of the image, leaving an
substantial amount of white space in the middle of the image. After
aligning the body text with the title and the title of my color scheme. In
order to add Rhythm and Gestalt to the image I painted my brightest shade
of gold around the climax words of the images message, and also around
the top and bottom of the page to point my audience back to the message.

Brochure
Description

- Objectives: Create a brochure of your design choice for a made up entity.

- Proccess: I first created a logo for the made up record comany Revolution
Records in Adobe Illustrator. I started out with a black circle that was
proportional. I then added items like larger and larger circles with thing strokes
but no fill to mimic the lines around the record similar to lines on actual
records. After that I placed a low opacity gradient in the shape of a glare which
I had to copy and past over itself about 5-6 times in order to mimic the
actual look of a glare. I then added a color from my color scheme to the glair
and two different colored letter Rs for overall gestault to the design. From
there I placed text and different shapes at differnt layer levels inorder to come
up with the final cover, backside, and intro page design for the brochure.

We invite all artists everywhere to come

to our record company and
revolutionize their music and take it to
the next level.
We offer services in a state of the art
recording studio, developing skills in
song writing, improving stage
performance strategies, and launching
our artists tours nationwide. Some of
our most successful artists include most
the renowned in all genres of music
from Classic Rock to Modern Hip-hop.
Everything we do at Revolution
Records is geared toward the promotion
and development of our artists and
their future in todays highly
competitive music industry.

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o
c
e
R

n
io
ut

- Instructor: Brother Kerr

We here at Revolution Records

represent a record company that still
believes in the development of its
artists and not just their utilization. We
believe in the hard work that goes on
behind the scenes with our artists that
is crucial to their success.

ol

- Course: COMM-130 (Section 1)

R
R

R
R

ev

- Date: March 29, 2015

Introduction

LeveL

Next

- Programs: Adobe Illustrator / Photoshop

d
s

- Description: This design is a Tri-fold / 2 sided brochure I creaded using

Adobe Illustrator / Photoshop for a made up Record company.

The

To

Take Your Music

Graduate

Flier
Description

- Description: Black and White promotional flier for the Graduate

Leadership Conference help by Vouant Communications

Leadership

- Programs: Adobe Indesign

- Date: January 25, 2015
- Course: COMM-130 (Section 1)

Do you want to have the

competitive edge
in business?
Come and lean how at
Vouant Communications
annual Graduate Leadership Conference

Lincoln Convention Center

- Instructor: Brother Kerr

October 21
8am-5pm

- Objectives:Create an effective black and white flier for a made up

company called Vouant Communications using only Adobe Indesign.
- Proccess: This flier was created and produced using two different
programs from Adobe. The first was Indesign, and the second was
photoshop (for resizing of exported photo parameters). Along with these
two programs used to make the design was a free hand method using just a
pencil and paper for original ideas that helped create a sure foundation for
the end product of this flier. I used the rule of thirds by placing the large
title and a photo in opposite ends of the flyer. Repetition was used with
similar square shapes throughout the flow of the design from top to
bottom. Important key words such as come and competitive edge were
made large for emphasis on crucial parts of information of the flier. Two
other main factors of this flier where placed inside of boxes with
contrasting colors in order to inform and warn the audience of important
information about the conference itself.

Conference

Space is limited

During this dynamic three-day seminar, attendees

will meet with top executives of Vouant Communications
to discuss breakthrough leadership techniques, while
cultivating attributes of leadership that will
market to any employer.
Vouant Communications is devoted to helping
tomorrows leaders gain essential leadership
skills in the workplace. During this dynamic
three-day semiwnar, attendees will meet with
top executivves of Vouant Communications to
discuss breakthrough leadership techniques,
while cultivating attributes of leadership that
will market to any employer.

Registration and more

information available at
www.vouantcomm.com/leaders

Event AD
Description

WWII
Air
Show

- Description: A strong vertical, full-bleed ad to help advertise for an air show

and fundraiser using only Microsoft Word.
- Programs: Microsoft Word
- Date: Febuary 1, 2015
- Course: COMM-130 (Section 1)
- Instructor: Brother Kerr
- Objectives: Create and AD poster for a made up event using only Microsoft
Word
- Proccess: I started out with an image from a magazine and scanned it into
Microsoft word. After resizing the image to fit in with the rule of thirds I then
added shapes and incorporated colors from that same image into those shapes.
From there I incorporated those same colors again into the edges of multiple
rectangles in my design. After creating, sizing, re-sizing, and then aligning the
body font in the design, I created a logo for Gestalt using three basic shapes
from Microsoft Word. I made sure that the planes were the focal point, which
were paired up with two tall rectangles varying in shape in-order to create a
visual flow to the right side of the page where the title and text are located. I
then used this same tactic to more of an extreme to create flow from the title
down to the actual body of the text. I used the rule of thirds and repetition of
shapes and colors to make a strong, effective flier using Microsoft Word only.

Travis Air Force

Base
Saturday March 7
1pm

All proceeds will go

to Veterans of WWII
wide and their
retirement funds.

Events like these make

us veterans feel like we
can fly again, just like we
did before.
Bernard Hemmings
WWII Navy Pilot

Web Page
Description

- Description: This is a webpage that describes the process by which I created

my logo.
- Programs: Text Wrangler / HTML / CSS / Adobe Illustrator
- Date: March 15, 2015
- Course: COMM-130 (Section 1)
- Instructor: Brother Kerr
- Objectives: Create a basic web page for descriptional / promotional purposes
of the Logo.
- Proccess: In order to create this webpage I initially needed to reformat my
logo in Adobe Illustrator to be compatible with the web. In order to do that I
reformatted the logo in Adobe Illustrator and saved it as a separate file in my
project folder. From there I started out with a basic HTML layout provided by
the class which needed to be changed in order to flow with with the logo itself.
One of the first things to be changed was the overall color scheme that needed
to be changed in order to match the colors of my logo. I found the exact
colors in my logo using Photoshop and copy and pasted the color code into
my HTML document. From there I used both HTML/CSS programs in order
to style and fit everything together in order to create a presentable web page. I
rearranged some of the headers in order to show a better hierarchy throughout
my web page. Using the padding features in HTML/CSS I included text that fit
well with the purpose of the webpage and the overall look of it as well.

Stationary
Description

- Description: Design for both a business card and template for someone in the career
field of being a band manager.
- Programs: Adobe Illustrator / Adobe Indesign
- Date: Febuary 27, 2015
- Course: COMM-130 (Section 1)
- Instructor: Brother Kerr
- Objectives: See Description
- Proccess: I started out by planning / designing the main microphone using Adobe
Illustrator. I used basic shapes to create the handle and circle part of the microphone.
The chord was simply constructed using the Pen Tool, and in order to make the multiple
square shapes in the circle I had to take a couple of extra steps. I first created one sqaure
and then held alt and dragged to the right thus creating a way for me to hit command D,
which helped me copy and paste in a row much faster than it would have taken me
manually for each one. Then I did the same thing in a vertical direction with the entire
row thus creating multiple rows of multiple squares very quick. I ended up with a big
square shape with a lot of tiny squares within the shape. I then created a circle shape,
dragged it over the square shape, selected both shapes and clicked on Make Clipping
Mask which combined the two shapes to create a shape similar to a microphone. only
a couple of changes were made to the front of the business card in order to keep safe the
rhythm of the overall design but also include just enough contrast to make it interesting.
The rest of my design took place in the Template page which required me to copy and past
those shapes from the business card and then change the opacity in order for it to look
like a water mark. I used a lot of white space to create a look suitable for large amounts of
type while rearranging certain information found on the business cards.

Description
- Description: See Stationary
- Programs: See Stationary
- Date: See Stationary
- Course: COMM-130 (Section 1)
- Instructor: Brother Kerr
- Objectives: See Stationary
- Proccess: See Stationary

Business
Card

Montage
Description

- Description: A Montage compilation of five different images into one using

only Photoshop and images pulled from the internet along with text from the
scriptures.
- Programs: Adobe Photoshop
- Date: Febuary 15, 2015
- Course: COMM-130 (Section 1)
- Instructor: Brother Kerr
- Objectives: Create a Montage using only Adobe Photoshop with a spiritual
theme.
- Proccess: I used solely Photoshop in order to bring five different images from
the internet together in order to bring to light an interesting scripture about
planet earth. One of the images was a full black image placed behind all the
other images in order to keep a dark color in spite of lowering the most of the
different images opacity in certain areas. I then used the masking feature along
with the brush tool in order to do basic blending between images all through
out the images entirety. When the basic image was properly blended together
and opacities were set at a desired level I inserted multiple texts boxes aligned
with the shape of the mountain in the background that contain selections of
text from my chosen scripture. As a finishing touch I used the Lasso and brush
tools, along with the masking features, to perfectly blend together all of the
images into one complete image as a whole.