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Physical Precious
Metals and the
Individual Investor
summary
Physical precious metalsgold, silver, platinum and palladiumare well known for
their historical use as a medium of exchange,
a component in jewelry and for their application in several industries, including the
electronics, automotive, photographic and
evolving nanotechnology sectors.
Their role as an investment is also important and growing. After nearly two decades as
net sellers, central banks collectively are now
net buyers of precious metals (mainly gold),
contributing to a decrease in supply and an
increase in demand.1
Also, according to historical data, when
asset prices fall during recessions, investor
demand for physical precious metals (particularly gold and silver) has increased because
they are presumed to provide a safe haven.2
Thus, physical precious metals may play
an important role as a defensive component in
a diversified investment portfolio.
600%
500
400
300
200
100
0
-100
01
02
03
04
05
06
07
08
09
10
This material has been prepared for informational purposes only and is not an offer to buy or sell or a solicitation of any offer to buy or sell any security or other financial
instrument, or to participate in any trading strategy. This is not a research report and was not prepared by the research departments of Morgan Stanley & Co LLC, MorganStanley
Smith Barney LLC or Citigroup Global Markets Inc. It was prepared by MorganStanley Wealth Management sales, trading or other non-research personnel. Past performance is
not necessarily a guide to future performance. Please see additional important information and qualifications at the end of this material.
Gold
India is the largest market for gold jewelry in the world, consuming
a staggering 746 tons of gold in 2010.
hina is the fastest-growing market for gold jewelry in the world,
C
accounting for 400 tons of demand in 2010.
he United States accounted for 129 tons of gold demand used in
T
jewelry during 2010, making it one of the worlds most significant
consumer markets. The U.S. market is dominated by gifting where
over 50% of the total value of gold jewelry offered to retail
customers is comprised of pieces priced at over $1,000.
Source: World Gold Council
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
Silver
Jewelry
Technology
Investment
2,000
1,000
2006
2007
2008
2009
2010
Silver Demand
Industrial Applications Photography Jewelry
Silverware Coins Producer de-hedging Investment
500 Million Ounces
400
300
200
100
0
2006
2007
2008
2009
2010
Platinum Demand
Auto Catalysts
4,000 Thousand Ounces
3,000
2,000
1,000
0
2006
2007
Jewelry
2008
Retail
2009
Other Industrial*
2010
Palladium Demand
6,000 Thousand Ounces
5,000
4,000
3,000
2,000
1,000
0
2006
Auto Catalysts
2007
Jewelry
2008
Retail
2009
Other Industrial
2010
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
DiversificationLow Correlation
with Stocks and Bonds. Diversification
1979
1983
1987
1991
1995
1999
2003
2007
2011
160
140
120
100
80
60
40
20
0
Source: World Gold Council and Board of Governors of the Federal Reserve System, June 2011.
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
Silver
Platinum Palladium
10-Year U.S.
Treasury
S&P 500
Bond
Cash (U.S.
90-day
U.S. CPI T-Bill)
5 Years
0.71
0.9
0.64
0.84
-0.61
0.89
0.31
10 Years
0.66
0.43
-0.01
0.32
-0.18
0.26
-0.35
30 Years
0.88
0.69
0.4
0.03
-0.15
0.42
Gold
5 Years
0.71
0.84
0.89
0.98
-0.96
0.62
-0.01
10 Years
0.66
0.54
0.39
0.8
-0.75
0.36
-0.28
30 Years
0.88
0.64
0.55
0.12
-0.19
0.44
0.07
Platinum Palladium
10-Year U.S.
Treasury
S&P 500
Bond
Cash (U.S.
90-day
U.S. CPI T-Bill)
Palladium
10-Year U.S.
Treasury
S&P 500
Bond
Cash (U.S.
90-day
U.S. CPI
T-Bill)
Gold
Silver
5 Years
0.9
0.84
0.9
0.92
-0.85
0.76
-0.1
10 Years
0.43
0.54
0.74
0.63
-0.42
0.66
-0.02
30 Years
0.69
0.64
0.71
0.21
-0.29
0.16
-0.2
Length of
Holding
Period
Gold
Silver
5 Years
0.64
0.89
0.9
0.89
-0.98
0.52
-0.4
10 Years
-0.01
0.39
0.74
0.48
-0.44
0.51
0.21
30 Years
0.4
0.55
0.71
0.31
-0.28
0.14
-0.02
Platinum
10-Year U.S.
Treasury
S&P 500
Bond
Cash (U.S.
90-day
U.S. CPI
T-Bill)
Sources: Portfolio Investment Opportunities in Precious Metals, David M. Darst, June 2010.
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
Types of Physical
Precious Metals
A
Bars
Metal Type
Fineness
Weight
Gold
.995
1 oz., 10 oz., 1 kilo (32.15 oz.), 100 oz. and 400 oz.
Silver
.999
Platinum
.9995
Palladium
.9995
Examples
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
Gold
Fineness
Weight
Year Minted
American Eagle
.9167
1986 present
American Buffalo
.9999
1 oz.
2006 present
.9999
1979 present
.9167
1 oz.
1967 present
Austrian Philharmonic
.9999
1 oz.
1989 present
American Eagle
.999
1 oz.
1991 present
.9999
1 oz.
1988 present
American Eagle
.9995
1 oz.
1997 present
.9995
1oz.
1988 1999,
2002, 2009
.9995
1 oz.
2005 2007,
2009
Examples
Silver
Platinum
Palladium
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
Physical Precious
Metals Ownership
Choices
T
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
Precious Metals
Investment
Considerations
L
Tax Considerations
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
Why MorganStanley
Wealth Management for
Physical Precious Metals
M o r g a n
S t a n l e y We a l t h
Managements size in the marketplace
enables competitive pricing.
Precious metals can be purchased in
your existing MorganStanley Wealth
Management brokerage account, allowing
you to monitor their performance on
your consolidated statement, or more
frequently via our online account service.
Certain precious metals may also
be purchased in your MorganStanley
Individual Retirement Account: U.S.
Treasury minted American Eagle 110-,
14-, - and 1-oz. gold coins; 1-oz. silver
coins; or 1-oz. platinum coins.
This material is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was
not prepared by the research departments of Morgan Stanley & Co. LLC, Morgan Stanley Smith Barney LLC or Citigroup Global Markets Inc. Please refer to
important information and qualifications at the end of this material.
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1 Annual Review, Look Back 2010, Outlook 2011, Bullion Management Group Inc.
2 The Price of Gold and Stock Price Indices for the United States, Graham Smith; Gold Bullion Securities Australia.
3 An Investors Guide to the Gold Market, World Gold Council.
4 International Platinum Group Metals Association, www.ipa-news.com.
5 History of Palladium, Palladium Alliance International, luxurypalladium.com.
6 Based on a 2010 average price of $1,224.50 per troy ounce. A troy ounce equals about 1.1 ounces. In the bullion marketand this publication
all references to ounces, means troy ounce.
7 Gold Demand Trends, Full Year 2010, World Gold Council, February 2011.
8 Annual Review, Look Back 2010, Outlook 2011, Bullion Management Group Inc.
9 Diversification does not guarantee a profit or protect against a loss in a declining financial market.
10 The Art of Asset Allocation, Second Edition, by David M. Darst, McGraw-Hill, 2008.
11 Clients may transact in precious metals in a traditional brokerage account. According to Internal Revenue Service regulations, retirement
accounts are permitted to invest only in American Eagle gold, silver and platinum coins.
12 Fineness or fine gold content is the actual quantity of pure gold in bullion coins and bars. Quality and quantity standards are set by the
Commodity Exchange, Inc (COMEX).
13 New York Mercantile Exchange, Inc. (NYMEX) is one of the worlds largest physical commodity futures exchanges. Trading on the exchange is
conducted through two divisions: the NYMEX Division, home to the energy, platinum, palladium futures and options markets; and the COMEX
Division, on which all other metals futures and options trade.
morgan stanley | 2012
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