We've Got It Covered: King of The Hill

TM
PORTABLE RESTROOM OPERATOR

April 2015
www.promonthly.com
Weve
got it
covered
When the gas and oil industry calls,
Energy Waste Rentals & Service
stands ready to deliver Page 14
King of the Hill

PRO Fred Hill conquers challenges to build
a fast-growing business in the nations capital
Page 26
In Business Since 1959
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April 2015
TABLE OF CONTENTS
TM
P O R TA B L E R E S T R O O M O P E R AT O R
10
@PROmonthly.com
Check out exclusive online content.
12
Back at the Office: Get Paid Faster

Better invoicing practices can improve cash flow and relationships
with customers. - Judy Kneiszel
COVER STORY
14
PROfile: Weve Got It Covered

When the gas and oil industry comes
calling, Energy Waste Rentals & Service is
ready to be a one-stop portable sanitation
and equipment rental solution.
- Ken Wysocky
ON THE COVER: Kenneth Schumacher, of Cuero, Texas,
has built Energy Waste Rentals & Service by providing prompt
and clean service to the gas and oil industry in the Eagle Ford
Shale. He is shown with one of his companys Hino vacuum
trucks built out by Satellite Industries with Masport pumps.
(Photo by Mark Greenberg)
22
In the Garage: The Dream Garage

From durable cabinetry to time-saving tools, a well-appointed workshop
for vehicle and equipment maintenance will keep your mechanics happy
and your portable sanitation business running smoothly. - Ed Wodalski
26
Take 5: King of the Hill

Gotta Go Nows Fred Hill conquers challenges to build a fast-growing
business in the nations capital. - Sharon Verbeten
30
PSAI News
What do you think about the PSAIs proposed Code of Excellence?
- Karleen Kos
32
Product Focus/Case Study:

Office Technology and Software, Business Management
- Craig Mandli
36
Industry News
36
Product News
COMING NEXT MONTH May 2015

PROfile: Adding restrooms to a roll-off container business
Take 5: Four-season portable sanitation in Minnesota
www.promonthly.com
From the Editor: Nowhere To Go

San Francisco uses a targeted approach to portable restroom
placement to aid the homeless and reduce a public health threat.
- Jim Kneiszel
April 2015
Portable Restroom Operator
Published monthly by
COLE Publishing Inc.

1720 Maple Lake Dam Rd. PO Box 220
Three Lakes, WI 54562
Copyright 2015 COLE Publishing Inc.
No part may be reproduced without permission of the publisher.
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SUBSCRIPTION INFORMATION: A one-year (12 issue) subscription to
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2016 WATER & WASTEWATER EQUIPMENT,

TREATMENT & TRANSPORT SHOW
Education Day: Wednesday,
February 17, 2016
Show Days: Thursday - Saturday,
February 18-20, 2016
Indiana Convention Center,

Indianapolis, IN
www.wwettshow.com
ADVERTISERS
COMPANY
PAGE
in this issue
COMPANY
COMPANY
PAGE
CPACEX .............................. 27
KeeVac Industries, Inc. ........ 21
Mid-State Tank Co., Inc. ...... 31
Satellite Industries .............. 11

Screenco Systems LLC ....... 10
Five Peaks ........................... 19

FlowMark .............................. 3
Kentucky Tank, Inc. ............. 29
P
Pik Rite, Inc. ........................ 25
Kros International USA ........ 27
Fruitland Manufacturing ....... 15

H
L
Liberty Financial Group, Inc. . 21
Paper & Chemicals
Classifieds .......................... 37
ClickIdea ............................. 13
J & J Chemical Co. ................ 5
Comforts of Home Services, Inc. 29
J. C. Gury Company, Inc. ...... 27
dge
The Pros E
PolyJohn Enterprises, Inc. .... 39
ScreenTech Imaging, a division

of Roeda Signs, Inc. ......... 10
Slide-In Warehouse ............. 13

Solar LED Innovations ......... 31
PolyPortables, LLC .............. 40

T
R
Lock America, Inc. ............... 35
Hefferman Insurance Brokers 34
Century Paper & Chemicals .... 9
April 2015
PAGE
COMPANY
M
Armstrong Equipment, Inc. .... 24
PAGE
K
DropBox, Inc. .......................... 6
Best Enterprises, Inc. ............ 7
COMPANY
Allied Graphics, Inc. ............ 31

Armal, Inc. .......................... 21
PAGE
April 2015
M
Marketplace ....................... 37
GPS North America
McKee Technologies Inc./ Explorer Trailers
Surco Products
Tow-Let Manufacturing LLC
Water Cannon, Inc.
Ronco Plastics ..................... 35

Room to Go ........................... 9
RouteOptix Inc. .................... 25
T.S.F. Company, Inc. .............. 2

W
Safe-T-Fresh ....................... 23
Walex Products Company, Inc.

...................................... 17
Westrom Software ................ 9
BEST ENTERPRISES, INC.

Building quality Stainless Steel Tanks since 1972
Our job is to make your job easier.
Best provides a full line of replacement parts.
Due to the
great response, we have
extended our IN STOCK
tank sale through April.
Special thank you to our customers who purchased these tanks at the WWETT Show
Best Enterprises, Inc.

Located in Cabot, Arkansas
501-988-1905 800-288-2378
All 304 Stainless Steel
www.bestenterprises.net
www.youtube.com/bestentinc
FROM the EDITOR

April 2015
Contact us: PRO strives to serve the portable restroom industry with interesting and
helpful stories. We welcome your comments, questions and column suggestions and
promise a prompt reply to all reader contacts. Call 800/257-7222; fax 715/546-3786;
email PRO editor Jim Kneiszel at editor@promonthly.com.
Nowhere To Go
SaN FraNciSco uSeS a TarGeTed approach To porTable reSTroom placemeNT
To aid The homeleSS aNd reduce a public healTh ThreaT
by Jim Kneiszel
ast month, I wrote about the Portland Loo, a new permanent public
bathroom design being used to serve busy downtown districts in
several cities, beginning in the Pacific Northwest. Now Id like to tell
you about a similar program that serves the poor of San Francisco with
portable restrooms deployed to the areas of greatest need.
The citys Tenderloin Pit Stop initiative was started last year as a
response to a growing problem of homeless people defecating and urinating on sidewalks and alleyways, causing public health and nuisance
concerns. The program name comes from the Tenderloin neighborhood,
just south of San Franciscos popular Union Square, an area hit hard by
homelessness.
The city started a pilot program through the Department of Public
Works and the San Francisco Clean City Coalition in 2014, contracting for
several portable restrooms to be placed at three locations. The units were
placed 2-9 p.m., Tuesdays through Fridays, and monitored and cleaned
regularly.
The result of the program was a 60 percent decline in calls to the city
requesting work crews steam clean areas where human waste was reported.
Prior to the program, the city would get an average of 50 calls daily for cleaning. With the restrooms in place, the city is saving 2,600 gallons of water per
month and the time spent by cleaning crews. Earlier this year, the city authorized spending $200,000 to continue the project.
City officials are elated, according to news accounts.
The results have been favorable both for Public Works and reducing
the number of calls for services we need to respond to serving people who
dont have a place to go and really need to, a Public Works official says.
Because its turning actually into an environmental program, were
eligible for other funds because we are saving the city water, a city supervisor adds.
WASTELAND ON THE WEB
How the city honed in on the problem areas is a fascinating story. A Web
developer, Jennifer Wong, compiled data relating to 5,000 feces and urine
complaints to the Public Works Department from June-November 2014. She
created an interactive map of the city, called (Human) Wasteland, marking each complaint location with a brown dot. You can see the map here:
http://jennz0r.github.io/wasteland/. The Tenderloin was a problem area
along with others including the infamous hippie hangout Haight-Ashbury.
Its clear that not every city is going to have an acute need to serve the
homeless with portable sanitation. But this is a growing problem I see in
news accounts regularly and it cannot be ignored. And in addition to serving homeless populations, many cities just arent equipped with adequate
public restroom facilities anymore. There seems to be a trend away from
April 2015
Offer to put a few restrooms on a downtown street, in a

busy park or on the local beach. Monitor usage and share
your findings with local officials. As a PRO, part of your
commitment is to public education about the critical role
your industry plays in the local quality of life. Be generous
with your time and share your expertise.
maintaining public bathroom facilities in urban areas and relying on private
businesses such as fast-food restaurants for these services. And in many
cases these businesses are overwhelmed by unwelcome traffic.
What is the situation where you live and work? Is it possible theres a
growing sanitation problem due to homelessness or other factors? Does this
create an opportunity for you to offer your professional service to help clean
up the streets? If you think so, consider taking these initiatives to explore a
potential new market for your restrooms:
Check with the police about problem areas.
Law enforcement officials in your nearest urban center may track feces
cleanup calls like they do in San Francisco. Give the police a call and talk to
them about the issue. If they dont keep records, they surely know the problem areas and can offer locations where portable restrooms would make the
biggest difference. Documenting a growing problem either through police statistics or anecdotal evidence may help convince civic leaders of the
need for strategically placed portable restrooms.
Lobby local officials.
Meet with elected and administrative officials in areas where restrooms
are most needed and tell them how placing and regularly servicing restrooms will have a positive impact. Explain how portable sanitation is necessary to maintain the cleanliness and dignity of the homeless population, that
providing this service should be a public health mission and that its critical
to preserving the image of the city.
Offer to work with city officials to coordinate an urban portable sanitation effort. Lend your expertise on issues including safe handling of waste,
the equipment needed to run an effective program, and care and maintenance of portable restrooms, hand-wash stations, shower trailers and the
like. Make them aware of the strides the industry has made in promoting
sanitary conditions and conserving water. Show them the benefits of working with professional service providers to answer this need.
Meeting
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Partner with homeless shelters and agencies that help the poor.
Help organizations like the Salvation Army and local homeless advocates
see safe and clean portable sanitation as an extension of their missions. They
fight every day to help restore respect and dignity for the homeless population. So they will fight for your ideal of providing portable restrooms where
they see a tremendous need. Work with these groups to seek funding options
to support your service. They may know where to tap into grant money and
how to navigate government bureaucracy to get your units out on the street.
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Look for a coalition of downtown businesses for support.

Consider being a part-sponsor of an urban restroom program through
a discount for your equipment and services. Make it known that you are putting up some of your own money for this endeavor and then ask other local
companies to join you. In exchange for their support, let corporate sponsors announce their participation through advertising on the restrooms.
Throw in 10 percent and find nine other companies to do the same and list
everyone on your equipment. The advertising could bring a lot of goodwill
to sponsoring companies.
Remember, urban sanitation need goes beyond the homeless.
What if your downtown doesnt have an issue with public urination or
homelessness? Plenty of busy urban areas dont have enough public bathroom
access, even affluent tourist areas with crowded sidewalks all summer and
only a few overused public bathrooms. Offer to put a few restrooms on a
downtown street, in a busy park or on the local beach. Monitor usage and
share your findings with local officials. As a PRO, part of your commitment
is to public education about the critical role your industry plays in the local
quality of life. Be generous with your time and share your expertise.
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promonthly.com
April 2015
@ PROmonthly.com
Visit the site daily for new, exclusive
content. Read our blogs, find resources and
get the most out of PRO magazine.
Worth the Cost?
Travel Considerations
Ever get a request from someone far outside your regular service
area? Traveling for a job doesnt make sense in all cases, but it
might be worth considering. Here are some tips to help you figure
out if the job is worth the trip. promonthly.com/featured
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BACK at the OFFICE

April 2015
Writer Judy Kneiszel has operated her own small business for 15 years and is familiar
with the many rewards and challenges of business ownership. Write to her with
questions, comments or topic suggestions at thewordhouse@ameritech.net.
get paid faster

Better invoicing practices can improve cash flow
and relationships with customers
By Judy Kneiszel
ast week I discovered a longtime client was two invoices behind in

paying me. This had never happened with this particular company before, so I shot off a quick email to the office manager asking if those
invoices had been paid. Because, to be honest, usually when I think a client
has missed a payment, its an error on my part, and I just forgot to enter
the payment into my accounting software before depositing the check, or
the check got buried under a pile of papers on my desk. (Dont judge. This
months theme is not office tidiness.)
The other common scenario is that on the very day I get around to asking a client if theyve paid an overdue invoice, the check magically appears
in my mailbox and I have to send an embarrassing, Never mind, I got it
email. In the case last week, however, it was not my mistake. The checks
werent on my desk or in the mail that day.
My mistake wasnt in the asking, but rather the person I chose to ask.
I got a tersely worded reply to my inquiry saying that the checks would be
mailed that day and it wouldnt happen again, but if it did I should ask her,
the owner of the company, because she handles the finances.
Suddenly I felt like I was in the middle of some office politics. The business owner didnt want the office manager to know something either
that she was behind in paying the bills or that she suffered a memory lapse.
Anyway, it got me thinking about my invoicing procedures and wondering if
Im doing everything I can to speed up the process of getting paid. Here are
some invoicing best practices I found to both adopt and share:
Determine who cuts the check.
In the scenario above, it would have been helpful for me to know who
actually processes my invoices. Then I could have asked her directly about
the missing payments, and awkwardness would have been avoided.
It can also help to know who cuts the checks so that you can occasionally thank that person by name. If you take the time to get to know the person
who handles your invoices, your invoice might mysteriously float to the top
of the pile when that person is paying bills in the future. Honestly, havent
you made people you like or companies who have treated you well a priority
over nameless, faceless payees when youve had a stack of bills to deal with?
Invoice faster to get paid faster.

Youve got to make invoicing a priority, no matter how busy you are with
other tasks. Not taking time to send invoices will disrupt cash flow, and not
having cash flow can hurt, or kill, a company even a busy one. For jobs completed in a short time frame like a weekend special event, bill immediately. For
ongoing jobs, send invoices in frequent, regular intervals. Not only will this
maintain your cash flow, but customers are also less likely to question several
small invoices than one huge invoice at the end of a long, ongoing project.
12
April 2015
Look at the invoice as an opportunity to let clients know just

how much bang they are getting for their buck. Do this by
explaining every charge on your invoice, using language anyone
would understand, rather than industry or business jargon.
Know the basics of billing.

I thought anyone in business knew what to put on an invoice, but then I
received one from a so-called professional that was handwritten on a piece
of lined paper torn out of a childs school notebook that didnt even have the
name of the business on it. So Ill get down to basics. Make sure you include:
the date and the name and address of your business, as well as your name,
phone number and email address so the recipient can contact you if they
have questions. Also include your companys invoice or job number, whom
the check should be made out to, a detailed explanation of charges (more
below), the total amount due, your payment terms (payable upon receipt
or payable in 30 days, etc.), and a brief thank you message. Also include a
purchase order (P.O.) number or vendor number if the company supplied
one to you. And while I dont put my tax number on the invoice for the world
to see (or steal), if its a new client, I make sure to call and provide them with
that and any other information they need to set me up as a vendor.
Introduce yourself.
As I said earlier, if the person processing the invoices knows you, you
might get paid faster. With a new client, ask for their name, phone number
and email address. This will prove helpful if you ever have questions regarding outstanding invoices. That initial call to get set up as a vendor is a great
time to get this information. You might also benefit from asking the person
who pays you if theres anything you can do to make their job easier. Does
it matter to them, for example, if the invoice is an emailed PDF, a Microsoft
Word document, or (gasp) printed out and snail mailed? Is there a vendor
or P.O. number you should include? If its a big company, ask if they would
prefer to pay electronically, which would be efficient for both of you. Also, to
help you stay organized, ask them to include your invoice numbers on the
checks if they are not already doing that. This is especially helpful if you are
sending a partial bill for an ongoing job.
Stay on top of things.
Most companies have a predictable payment schedule. Dont be afraid
to politely question if a payment is later than usual. Its usually an easily cor-
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rectible oversight. But also watch for subtle changes in how quickly you are
paid. If a client pays immediately the first time, but gets slower and slower
with each subsequent invoice, it could be a sign of trouble. Or, it could simply mean that theyve hired a new accounts payable person, or any number
of other scenarios. Dont be accusatory. Simply ask if they have received
your invoice and when you can expect to be paid.
Be nice, be precise.
Make your invoices look professional and stand out. Make sure your
company name is large and readable, and include your logo. Design or select
a layout that is attractive and easy to read. And again, somewhere include a
message thanking the recipient for the business. Accounting software and
countless other applications are available for automating the invoicing process, and most allow you to customize invoices.
When it comes to invoice content, itemizing takes time but can help
avoid misunderstandings with clients about what they are being charged
for. Seeing details in black and white can eliminate their need to call and ask
questions, thus getting you paid in a timelier manner.
Look at the invoice as an opportunity to let clients know just how much
bang they are getting for their buck. Do this by explaining every charge on
your invoice, using language anyone would understand, rather than industry or business jargon.
Just do it well.
Remember, you are in business for no other reason than to make
money. To do that, youve got to invoice your customers. Theres no way
around it. It can be considered the single most important thing you do. So
do it well.
promonthly.com
April 2015
13
Call
SIW0314
FILE
COVER STORY
When the gas and oil

industry comes calling,
Energy Waste Rentals &
Service is ready to be a
one-stop portable sanitation
and equipment rental
solution BY KEn WYSoCKY
Kenneth Schumacher, owner of

Energy Waste Rentals & Service,
is shown with a Hino vacuum truck
built out by Satellite Industries.
(Photos by Mark Greenberg)
Weve
Got It
Covered
P
roviding great customer service isnt the stuff of rocket science.

Yet there always seem to be contractors who dont provide
it and that spells opportunity for those who do, as Kenneth
Schumacher can attest.
Almost 30 years ago, Schumacher took note of a friends
dissatisfaction with a trash-trailer company hed hired to collect
garbage at oilfield drilling sites. Schumacher responded by starting
his own trash-trailer venture in 1986, and that eventually led him to
establish Energy Waste Rentals & Service, a thriving portable restroom
operation with offices in Yoakum, Texas, and a yard in Cuero, Texas.
Schumachers business philosophy is simple: Listen to what
customers want and deliver the goods. Its short and to the point, and he
says the mantra is critical to his success working in several enterprises.
My friend wasnt getting trailers when he needed them,
Schumacher recalls of his venture into refuse collection. Sometimes
it took two or three days to get new [empty] trailers. And once those
trailers were full, there was no place to put trash. Between the raccoons
and the wind, it was creating big messes. So I asked him if I built some
trailers, would he rent them from me? And he said yes.
(continued)
14
April 2015
Energy Waste
Rentals & Service
Yoakum and Cuero, Texas

Owner: Kenneth Schumacher
Founded: 1986
Texas
Employees: 70
Service Area: Texas and Pennsylvania
Services: Portable sanitation, nonhazardous trash
disposal and equipment rentals
Affiliations: Portable Sanitation Association International
Website: www.energywasterentals.com
At the time, Schumacher admits he didnt even know what a

trash trailer was. But after his friend explained it, Schumacher built
two of the wire-mesh-enclosed trailers and began hauling trash. A
couple months later, the same associate asked Schumacher if hed be
willing to provide portable restrooms, too. Schumacher complied by
buying 28 restrooms and a small slide-in tank unit to service them.
Energy Waste Rentals has grown considerably since then. It now
employs 70 people and provides nearly 2,000 restrooms and other
equipment, catering primarily to oilfield drilling companies. It deploys
18 vacuum trucks and eight slide-in units and operates branch yards
in Cuero and Cotulla in south Texas; Mertzon, Monahans and Pecos
in west Texas; and New Castle, Pennsylvania.
SERVICE IS EVERYTHING
Schumacher graduated from college with
an agricultural education degree and taught
vocational agriculture as a high school teacher
for eight years before he and his wife, Jacque,
purchased her familys office-supply business,
Dewitt Poth & Son in Yoakum, in 1996 (they
still own the store). He had also worked many
summers for his late father, Marvin, who was a
heavy-equipment contractor.
Hearing about his friends experience
with poor customer service in the oilfields
drove Schumacher to succeed in a new field he
knew nothing about.
Even though weve gotten fairly large, we
started with nothing and I mean nothing, he
says. Like any business, whether its in construction or business supplies, if
you want to grow, it all comes down to customer service. Some people talk
the game and some people actually play the game.
Above: Regular meetings with the crew keep

Kenneth Schumacher (center) apprised of service
to oilfield customers.
Left: Leaning on an Allmand Brothers Inc. light
tower in the company yard, Schumacher reviews
the workday with technicians Andy Garcia (left)
and James Gonzales.
If youre supposed to have a cleaning
truck out to a drilling site twice a week, it
needs to be there, he continues. The oilfield
industry is very demanding. If we get a call at 6 a.m. and someone needs
a restroom by 7 a.m., weve got to get it going theres usually not a lot of
notice or advance warning.
The crew of service technicians at Energy Waste Rentals & Service is assembled
for a group photo in Cuero, Texas. The company employs 70 workers.
(continued)
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Right: A group of Allmand Brothers Inc. light towers

an important offering for the oil and gas industry are
tested in the company yard. In the foreground, a Ford
pickup is waiting to deliver one of the companys Gen
Combo units, a Top Hat fifth-wheel trailer carrying an
Airman generator, diesel fuel tank and Wylie water tank
for use with travel trailers used in the oilfield.
Below: The yard at Energy Waste Rentals & Service
is home to a variety of equipment, including restroom
trailers and portable restrooms from Satellite Industries
and restroom trailers from Rich Specialty Trailers.
Moving forward by giving back

Paying it forward. Giving back to the community. No matter how you
prefer to describe charitable giving by businesses, one thing is certain,
says Kenneth Schumacher: Its better to give than receive.
The owner of Energy Waste Rentals & Service has been providing
free or discounted portable restroom services to many groups
everything from churches to fire departments to schools in the Eagle
Ford Shale region for 29 years.
If we get a call from a church or a nonprofit group, we either
discount the rate or offer free service, Schumacher says. Ive always
believed in giving back in being a good corporate citizen. We feel
blessed by our success, so we want to give something back.
In recognition of the companys philanthropic efforts, the South
Texas Energy & Economic Roundtable (STEER), based in San Antonio,
honored Energy Waste with a 2013 Eagle Ford Excellence Award in the
community and social investment category for companies with less than
250 employees. Its the first year STEER handed out the awards; the
groups mission is to coordinate communications and public advocacy
for the oil and natural gas industries in south Texas.
The award acknowledges the efforts of companies that preserve
the environment, contribute to their communities and promote workplace
safety. Judges included representatives from the Alamo Area Council of
Governments, CPS Energy and the University of Texas at San Antonio.
It was very nice to be recognized for something weve been doing
for a long time, Schumacher says. We dont do what we do to get
honored, but to get recognized honestly, it really made our employees
feel good.
18
April 2015
We decided to
become a fullfledged rental
company about six
years ago. When
the fracking boom
hit the Eagle Ford
Shale, we found our
customers preferred
to use just one
vendor to bring in
the whole package.
In the end its all about listening

to customers and providing what they
need, and doing what you promised
you would do, he adds. And you
need to do the little things, like being
on time and cleaning the outside of
the restrooms as well as the inside. Its
the little things that differentiate you
from everybody else.
FLEET AND INVENTORY

Nine vacuum trucks built by
Satellite Industries on Hino chassis
form the core of Energy Wastes
fleet. Four of the trucks feature steel
tanks (1,100 gallons wastewater/500
KEnnETh SChumaChER
gallons freshwater) and the others
carry aluminum tanks (1,500 gallons
waste/500 gallons freshwater). All are equipped with Masport Inc. pumps.
Schumacher says he buys steel tanks for trucks that travel more frequently
on rough roads.
Schumacher says that when it comes to tank size, he prefers to strike a
balance between having enough capacity to minimize disposal runs, but not
so big that they require his drivers to obtain a CDL.
I prefer not to run big rigs down the road, he notes. Our pump trucks
are just the right size they can dump in the morning and clean all day,
then be ready to go the next morning. In addition, bigger trucks are harder
to get around on fracking sites, where theres not a lot of room to maneuver.
Energy Waste also runs five Ford F-550s and four Dodge 5500 trucks
equipped with 700-gallon waste/200-gallon freshwater stainless steel tanks
built by Satellite with Conde pumps from Westmoor Ltd. To conserve truckbed space, tanks on these trucks are mounted crosswise behind the cab. With
this configuration and a raised liftgate, the truck can transport four restrooms
and still tow a trash trailer. Moreover, all nine trucks feature four-wheel drive
and dually rear axles to better handle muddy conditions. We operate in as
tough an environment as you can imagine, Schumacher points out.
In addition, Energy Waste also runs eight slide-in units mounted on
Ford F-350 dually pickups. Made by Satellite, the 350-gallon waste/200(continued)
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share a lot of common characteristics.
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gallon freshwater tanks are stainless steel and are tied to Masport pumps.
Rounding out the portable sanitation inventory are three nine-stall and
eight two-stall restroom trailers from Satellite and Rich Specialty Trailers;
about 125 Satellite Breeze hand-wash stations; more than 200 trash trailers
made by the local Griffin Enterprises; and eight restroom transport trailers
built by McKee Technologies.
The company also owns about 1,800 restrooms, most from Satellite and
some from PolyJohn Enterprises and PolyPortables LLC. All restrooms have
hand sanitizers. Energy Waste uses Satellite Safe T Fresh deodorant products.
Equipment for rent to the oilfield customers includes Airman portable
generators (MMD Equipment), Allmand Brothers Inc. light towers,
flat holding tanks from Satellite and PolyJohn
Enterprises, and bulk water tanks from Wylie
Manufacturing. Energy Waste also designed what
it calls a Gen Combo, which adds an Airman
generator, diesel fuel tank and Wylie water tank to a
Top Hat fifth-wheel trailer. Local fabricator Watson
Ag and Welding has built about 30 of them for the
company.
EFFICIENT ROUTING COUNTS
Because drilling sites are so remote, it helps
to own trucks that can do more than one job,
Schumacher points out.
We try to minimize travel time and the number
of trips for deliveries and pickups, he says, noting
that most oilfield restrooms require cleaning either
twice a week, every other day or every day. A lot of
times we have to go out there and move the same restroom just 2 miles down
the road. So if we pick up a restroom [with a slide-in unit], we can suck it out
and then haul it empty. Whenever possible, I like to bring the restrooms back
to the yard to fully sanitize them, but sometimes we only have time to move
them from one site to the other.
Energy Waste relies on GPS units to boost driver safety and increase
efficiency. The company also uses TrakQuip software, made by Corporate
Services LLC, to better follow oilfield equipment rentals another offshoot
business for Energy Waste.
At some point, our customers asked us to supply light towers [for
rent], Schumacher explains. From there, we eased into rentals over time.
We decided to become a full-fledged rental company about six years ago.
When the fracking boom hit the Eagle Ford Shale, we found our customers
preferred to use just one vendor to bring in the whole package.
BUILDING RELATIONSHIPS
Schumacher says he wouldnt have considered starting a rental
business without long-standing customer relationships. Our customers
basically told us theyd use us if we had the equipment to rent and that
stemmed directly from relationships weve built over the years. I trust them
as much as they trust me, he says. Weve all been good for each other.
Schumacher says there were growing pains for the business. We
struggled over the years, he says. We had to learn the logistics of the
business and deal with all the financial aspects of buying and financing
equipment. Its not all roses all the time.
But things got easier as Energy Waste established itself. As
Schumacher puts it, It takes awhile for people to see that your word is
good and youll do what you say youll do and do it for a fair price. The
energy services work significantly boosted the companys revenues but
also increased route densities, which produced efficiencies that, in turn,
improved operating margins.
20
April 2015
Above: Andy Garcia, left, and James Gonzales service

restrooms at an oil work site in the Eagle Ford Shale.
Left: Technician James Gonzales updates a service
log inside a Satellite Industries portable restroom at a
hydraulic fracturing work site near Cuero, Texas.
Our business increased a lot just because of

the sheer volume of activity going on during the last
five or six years, Schumacher says. It changed the
complexion of our business and of all the little towns
around here.
Does Schumacher see more growth ahead? Definitely.
Someone once told me that youre either moving forward or backward,
or up or down, he says. Id rather be going forward than backward, or
moving up than down. So far, its been a fun ride. And as our customers
continue to grow, we hope to grow right along with them.
MORE INFO
Allmand Bros., Inc.
800/562-1373
www.allmand.com
Corporate Services, LLC
800/293-6822
www.corpservice.com
Explorer Trailers - McKee Technologies
866/457-5425
www.explorertrailers.com
(See ad page 37)
Ford Commercial Vehicles

313/322-3000
www.ford.com
Hino Trucks
248/699-9300
www.hino.com
PolyJohn Enterprises, Inc.

800/292-1305
www.polyjohn.com
(See ad page 39)
PolyPortables, LLC
800/241-7951
www.polyportables.com
(See ad page 40)
Ram Commercial
866/726-4636
www.ramtrucks.com/commercial
Rich Specialty Trailers
260/593-2279
www.richrestrooms.com
Satellite Industries
800/328-3332
www.satelliteindustries.com
(See ad page 11)
Masport, Inc.
800/228-4510
www.masportpump.com
Top Hat Trailers

903/897-2813
www.tophattrailers.com
MMD Equipment
800/433-1382
www.mmdequipment.com
Westmoor Ltd.
800/367-0972
www.westmoorltd.com
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21
IN THE GARAGE
April 2015
the dream garage

From duraBle caBiNetry to time-saviNg tools, a well-appoiNted workshop For vehicle aNd equipmeNt
maiNteNaNce will keep your mechaNics happy aNd your portaBle saNitatioN BusiNess ruNNiNg smoothly
By ed wodalski
f money is no object, what are the top features you want in a dream garage? As a portable restroom operator, your garage needs to be a functional and comfortable space, a workshop that supports your thriving
business and provides storage for your most important equipment.
Need inspiration? Roger Penskes state-of-the-art race facility in
Mooresville, North Carolina, was built for performance and style. Two buildings totaling 424,697 square feet are built on 105 acres. One million pounds
of Italian tile (250,000 pieces) provide the flooring in the administrative and
NASCAR shop areas.
While your garage probably wont rival those used by NASCAR racing
teams, PROs can take away some good ideas from the top garages in America.
Doors and drawers: Nate Birkenmeier with CTech Manufacturing in
Weston, Wisconsin, designer of aluminum cabinets, tool drawers, pit carts
and other storage devices for the U.S. military and motorsports teams, says
the key to a good garage is organization.
Racers are
Racers are constantly looking for
ways of improving the performance of their
constantly
car; being organized at the track, garage or
looking for ways
shop is the key to staying focused, he says.
of improving the
Birkenmeier suggests paper towel racks,
performance of
aerosol can holders, battery-charging stations and fold-down workbenches for optheir car; being
timal organization.
organized at the
The perfect shop would consist of
track, garage or
premium, all-aluminum cabinets, he says.
shop is the key to
Aluminum far exceeds steel or wood. It resists weather, wont mold or invite pests.
staying focused.
Floors and coatings: Tom Hennessy,
Nate Birkenmeier
president of CD Products in Appleton,
Wisconsin, provider of industrial flooring and coatings, says there are four levels of flooring to consider for your
dream garage.
Among other things, you want to have the concrete made impervious
to grease and oil stains, gasoline spills. You can start with a clear sealer; epoxy or urethane would be a very good choice, he says. A step up from that
would be the same idea in a color. Of course the product would have to have
chemical resistance to automobile fluids. Once thats determined, its a matter of product choice.
A multilayer chip or flake-type floor with a speckled look is another option. Now were getting into the designer type colors where you want it to
(continued)
22
April 2015
Organization is the key to any dream garage.

(Photos courtesy of CTech Manufacturing)
A heated, color-coated concrete floor

adds comfort and class.
beyond the
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Good lighting is important for any garage

along with easy access to air lines.
accent or contrast with the walls, Hennessy says. Again, you want to be sure
the materials you used were resistant to automobile liquids. For wow appeal, consider a quartz floor, made by blending colored sands with epoxy or
urethane topcoats.
A bright idea: Lighting is a key feature for any busy small-business garage, and todays LED technology offers optimal quality at a price that keeps
coming down. NASCAR legend Richard Petty realized a 50 percent reduction in energy use after retrofitting his 100,000-square-foot garage with 700
LED lights.
Elevation: Five-time NASCAR winner Dave Marcis, of Arden, North
Carolina, says a dream garage will have a lift or lifts for better access when
PUMPS
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24
April 2015
vehicle repairs are needed. I would have two lifts, he says. Id have one
where you put the car on with wheels and have one where you could put the
car on a frame.
Air to spare: Marcis says a dream garage also needs easy access to air
lines for powering drills, sanders, ratchets, paint sprayers, die grinders, hammer/chisels, impact wrenches, reciprocating saws, as well as inflating tires
and cleaning debris out of hard-to-reach places. Have stuff close together
along the wall so you dont have to run cords that youre tripping over.
Heated floors: I think the stuff with the tubing in, the heated floors;
again depending on what
part of the country youre
in down here not necessary, but in Wisconsin
you need it, Marcis says.
Those floors are cold
in the winter. If you can
keep your feet warm its a
lot nicer working.
Welding and grindA lift makes quick work
ing: You might also have
of many difficult jobs.
an area for welding and
grinding with a vacuum
system to collect the filings, Marcis says. Having
a spacious and safe work
area makes welding bent
forks, blades and buckets
a breeze. Grinders give
repairs a finished look
and have unlimited uses,
from cutting bolts to reBe sure to save
moving rust.
room for your toys.
Keeping
clean:
While cost conscious,
Marcis says two things he wont do without are a restroom and shower. Yes,
definitely, he says. A good place to clean up, because a lot of nights we
worked until 1, 2 in the morning, certainly midnight a lot of times; it was
always nice to take a shower before you hit the road.
Wash bay: Marcis says a dedicated area for cleaning vehicles is a must.
Its nice to have a place for pressure washing the [vehicles] inside and out,
and a steam cleaner all in one bay, he says. Have it big enough where you
can pull your truck or equipment in there and clean it.
Eyes on the outside: As with any investment, security is a must. Consider video cameras, motion detectors and alarms for your garage and surrounding yard. You might even include a wet/dry fire suppression system.
Personality: I think what makes a great garage is not how much money you put into it or how different your cabinets look or how ostentatious
it is, but how it reflects the personality of the owner or the company, says
Chad Haas, founder of Vault, designer and outfitter of custom dream garages
in Beaverton, Oregon. If youre passionate about Ferraris, have Ferrari red
on the walls and a Ferrari neon sign. The garage should exude personality.
he says.
SEND US A PHOTO
Whats in your dream garage? Send us a snapshot at editor@onsiteinstaller.com. Well share photos and your ideas for a top-notch small-business garage in a future issue of the magazine.
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94
Take 5 ... with Fred Hill
King of the hill

Gotta Go Nows Fred Hill conquers challenges to build
a fast-growing business in the nations capital
By Sharon Verbeten
ast experience in the construction

industry as a general contractor,
home inspector and income
property investor may have played
an important role in Fred Hills success
in the portable restroom business.
Hills Washington, D.C., portable
sanitation company, Gotta Go Now, has
quadrupled revenue every year since
startup in 2006.
Its all predicated on service, says
Hill, 51. Thats what keeps them calling. Part of the success even throughout the past recession may be attributed to his paying close attention when
he worked in the construction field. He
knew what he wanted in portable restrooms, and he knew what wasnt being
offered. So his solution was to enter the
industry himself.
After starting modestly with 175 restroom units (mostly Satellite Industries
Tufways), he now has almost 500 units,
most yellow PolyPortables Integra models. All the customers are loving them,
Hill says. They like the brightness of
them.
Hill says demand has shown the potential for continued growth. My goal is
to have 1,000 units, he says. Im always
optimistic and have always dreamed
about getting to the 1,000 units. Thats
the drive that has kept me going.
Hill has added a three-unit trailer
by Comforts of Home and an eight-unit
trailer he built himself. And the compa-
26
April 2015
ny started renting child-sized TJ-Shorty

units from T.S.F. Company Inc.; he has
10 units he refers to as the Pint Size Potties division, which was his wife Renitas
idea. The units go to Little League games,
kids birthday parties and other events.
Cardboard trash containers Hill
bought from Party Time Tents & More
Inc. at a past Pumper & Cleaner Environmental Expo have been a popular addon for special event customers who like
the convenience of hiring Gotta Go Now
to haul away trash. The company has 500
of the containers.
His trucks include 2005 Ford F-350
(400-gallon waste/150-gallon freshwater) and 2004 Dodge Sprinter (with
200-gallon waste/75-gallon freshwater)
flatbed/liftgate trucks with steel slide-in
units and Conde pumps from Northern Services; a 2007 Isuzu NQR with a
600-gallon waste/300-gallon freshwater Imperial Industries tank and Jurop/
Chandler pump; a 2000 International
4700 with a 1,000-gallon waste/300gallon freshwater Best Enterprises
stainless steel tank and Jurop/Chandler
pump; and a 2002 F-650 24-foot stake
body with liftgate.
Expansion presents challenges, but
Hill plans to keep overcoming them.
Weve got a good team of people
that want to work and see success come
our way, he says. Its going to be a lot
of work, [but] I grew up learning from
my grandfather. [He said], a day you
dont work is a day you dont eat. I never
forgot that.
EXPLORE FIVE ISSUES THAT

AFFECT FRED HILL AND HIS
PORTABLE RESTROOM BUSINESS:
Serving the
White houSe
Fred and Renita

Hill, owners of
Gotta Go Now in
Washington, D.C.
(Photos courtesy of
Gotta Go Now)
In a few years, Hill has made his companys name known

to the White House and other high-profile capital events,
like the Martin Luther King Jr. Peace & Freedom Walk and
President Obamas re-election campaign. Were starting to gain
recognition among politicians, Hill says, adding that he has
supplied restrooms to a host of congressional events, including
some on the National Mall for politicians of all parties.
He doesnt consider the political events any more
challenging, except for the time-consuming security checks
and last-minute notifications of events. When they call,
within an hour or so, were able to do a delivery, he says.
We set our schedule around that. Its very fun; everybodys
moving at a fast pace.
(continued)
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And Aluminum Signs For Use On:
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April 2015
27
SatiSfying
government
cuStomerS
The crew from Gotta Go Now

sets up a bank of PolyPortables
LLC restrooms at a school
construction site in Washington,
D.C. The vacuum truck on the
left is an Isuzu built out by
Imperial Industries with a Jurop/
Chandler pump. The Dodge
Sprinter is shown before Hill
added a vacuum tank from
Northern Services.
SucceSSfully utilizing
certificationS
The companys growth is fueled by many valuable certifications.

In addition to being a minority and disabled-veteran owner, Hill also
benefits from participation in the U.S. Small Business Administrations
HUBZone Program (the Historically Underutilized Business Zones
program helps small businesses in urban and rural communities gain
preferential access to federal procurement opportunities).
We have a lot of opportunity to work in those categories, he says.
We are taking on more federal projects; with our certifications, there is
definitely going to be a need to fill those requests.
And while Hill admits that some of his competitors work in some of
the same areas, Our opportunity comes when their contract runs out.
Many certifications must be
Fred Hill looks over his
renewed annually, and Hills marketing
International service truck with
staff and business consultant handle the
a tank from Best Enterprises
and Jurop/Chandler pump.
paperwork and research.
When Hill got out of general contracting, he took a job as a

supervisory construction analyst with the D.C. government and began
building a portable sanitation business on the side. The experience
was a perfect training ground for landing government contracts for
Gotta Go Now.
One of the larger government-funded opportunities includes the
renovation of a dozen schools in D.C. They were old and inefficient,
says Hill. Most of these are two- to three-year contracts. Gotta Go Now
is providing eight to 30 restrooms on each site.
Hill has a dedicated marketing team that pursues government
contracts. The awareness of what is out there has really grown, he
says. Its pretty amazing that weve grown as fast as we have.
Serving major
neW developmentS
In addition to working on the new school construction and

renovation in D.C., Gotta Go Now also landed and fulfilled multiple
contracts for events and construction at the new Gateway Pavilion,
which will host many outdoor events. Gotta Go Now has done an
event almost every weekend at the
Shown with a Comforts of Home restroom
pavilion. They supplied eight units for
trailer in the background, the Gotta Go Now
the construction. After that, weve had as
team includes, rear from left, Phillip Hill,
many as 30 up there for special events. Ive
Lorenzo Green, William Cuff, Kevin Keys,
Ricky Lyons, Fred Hill Jr., Wade Washington
seen as many as 3,000 attendees at these
and Charles McCullum. In the front row, from
events.
left, are Regina Godfrey, Renita Hill, Fred Hill
III, Jerline Hill and Gordon Contee.
28
April 2015
Pro Pumper 250

Waste Holding Tank
16
E
SAhVthe
wit
K
3-PA
rs
Colo
Fred Hill services restrooms

at a special event. His
unit stickers include the
message Always Clean,
Always Fresh.
In-mold handle makes

16" x 46" x 93.5" with
positioning and handling easy
250 gallon capacity
One 10 pump out lid with
steel tether included
In-mold fork lift skids
NO pallet required!
7 threaded inlet fittings
Interlocking/stackable for
easy shipping and in-lot handling
coping With
multiple ScleroSiS
The doctors called me the Miracle Kid, says Hill, who is coping
with debilitating multiple sclerosis. While he has had the degenerative
autoimmune disease for years,
Weve got a good team
he takes shots three times a
week to keep it in check. Stress
of people that want to
can impact his health, but
work and see success
Hill says his condition has not
come our way. Its going
altered his ability to work.
[Doctors] thought it
to be a lot of work, [but] I
would have been [worse] by
grew up learning from my
now, he says. Theyre happy.
grandfather. [He said], a
The treatment that I underwent
was new, and I can only think
day you dont work is a
that its been one of the major
day you dont eat. I never
changes in my health. So I
forgot that.
believe and keep fighting.
Click
or Call
kentuckytank.com 1.888.459.8265
Fred Hill
Take 5 is a feature in which

one PRO or industry leader shares unique business challenges with
the entire portable sanitation community. Its a chance for service
providers to meet over the back fence and across the country to
learn more about each other and promote industry excellence. If
you know a PRO who would be an interesting subject for Take 5,
send their contact information to editor@promonthly.com.
Standard Options
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FOR
GET
EMAIL NEWS
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Includes LPG Heat On

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Exhaust Fans
Roof Top Air-Conditioners/
Heaters/Heat Pumps
Go to
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and get started today!
8-Station
GS-07F-0236V
info@cohsi.com 630.906.8002 www.cohsi.com

promonthly.com
April 2015
29
PSAI News
Karleen Kos is
executive director
of the Portable
Sanitation
Association
International. She
may be reached at
karleenk@psai.org
or 952/886-7416.
April 2015
What Do You Think about the PSAIs

Proposed Code of Excellence?
By Karleen Kos
eve all seen those inspirational posters showing grand vistas with
statements at the bottom about things like Achievement or Ideals. They were everywhere for a while. Then folks started mocking
the whole product line. Partially this was because people will tease about
anything that is popular. Some of the derision, I think, was because the pictures gave lofty instructions with no path to practical application. It is one
thing to say, Excellence is to do a common thing in an uncommon way or
Excellence is not an act but a habit two real posters from that era but it
is quite another to describe what excellence actually looks like.
We didnt want to make that mistake.

When the PSAI decided to create a voluntary Code of Excellence for
the portable sanitation industry, we designed it to be both aspirational and
practical. Whether you are an industry member or not, our Code should
paint a picture of what the best companies already do, what good companies
are working toward, and stand them in stark contrast to the bad actors that
harm the reputation of our industry.
The draft Code, issued for comment in early March, was discussed
extensively at the PSAIs Annual Convention and Trade Show later in the
month. It covers five key areas:
Excellence in our actions
Excellence in our reputation
Excellence in our relationships
Excellence in our operations
Excellence in our environment
TM
PORTAB
LE
OM OPE
RAT
OR
Pathw
to Profi ay
February 2013
nthly.com
www.promo
TM
RESTROOM
PORTABLE
March 2013
www.pr
omonth
ly.com
RESTRO
Governme
quick-payint contracts and
Georgias ng customers
buoy
A-OK Porta
bles
Page 10
OPERATOR
ts
Th
AMeAZIN
RACE
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Oregon
s
goes the Clinkscales Portab
distanc
le Toilets
e for a
half-maratho
n
Page 20
ing
Tak
a Bow
y
Bucks Sanitar
The crew at
that sings
provides service Festival
usic
for Oregon Music
Page 10
3
y 201 com
uar
hly.
Jan
ont
rom
w.p
ww
SHOW ISSUE
38
to Try Page
Eats: 10
Page 16 | Expo
an Ole Boy
n Center
ment: Just
Conventio
Entertain
2013 EXPO
TM
PO 25 - 28, 2013, Indiana

February
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INDYPage
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see 26
Page
30
April 2015
Mug Page
Tip a Frosty
means success
Cleanliness
TES Group
North Carolinas
Page 18
aynsg
Aplw
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| Attractions:
ite
The Wh
ve Test
for
30
Its your magazine.
TELL YOUR STORY.

At PRO, were looking for
portable restroom companies with an interesting story
to tell. If youd like to share
your story, send us a note at
editor@promonthly.com.
Each section of the Code contains some broad statements intended to

be idealistic and motivational. These are followed by specific, practical actions portable sanitation companies take (or should take) to achieve excellence in that domain. We dont just say that excellence in our environment
means, We protect the health and safety of others. We back it up with statements like, We ensure our employees are trained on disease and infection
control, and We take all reasonable steps to conserve natural resources,
among others.
We intend this voluntary Code of Excellence to be something that is
educational for both the industry and the public a useful tool for attaining
and recognizing excellence in the portable sanitation business. Adherence
to it will be voluntary, of course. Nonetheless, we hope its widespread adoption will help companies improve their businesses and result in the industry
as a whole gaining greater respect and consideration for the important role
we play in providing essential services. Unlike what happened with those
formerly popular posters, we intend the Code to be something that helps our
industry be taken more seriously as time passes.
Before the Code of Excellence is adopted, we are seeking comments
from throughout the portable sanitation industry. Please, take the time to
visit our website and read the draft at www.psai.org/excellence-information
and then send your comments to excellence@psai.org. We want to hear
from you!
MID-STATE TANK
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Telephone: 800-722-8384
Fax: 217-728-8384
Manufactures of dependable stainless steel and
aluminum pressure / vacuum tanks and trailers
for the septic, industrial and portable trucks.
www.midstatetank.com
Contact:
Gene for a quote or check on stock tanks
Arthur Custom Tank is a subsidiary of Mid-State Tank
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April 2015
31
Product Focus/case study

April 2015
Office Technology and Software, Business Management

Software and communications equipment can help portable
sanitation contractors keep administrative costs to a minimum,
allowing technicians to stay in the field and profitable. Here are
products including accounting software, insurance, leasing
and financing and routing programs designed to keep your
operation organized. By craig Mandli
tRackinG/accountinG/BillinG soFtwaRe
Famhost aPPs
Famhost Apps is designed to eliminate paperwork delays. Upload any
form into the Web portal, and it is
displayed on a field technicians
iOS, Android or Microsoft smartphone, tablet or laptop. Techs can
fill in the blanks by speaking or typing. Invoices automatically calculate prices, parts and taxes. Inventory is
updated automatically. Mobile employees can text the office a code to get
purchase orders or other supporting forms like vehicle inspections or proposals. It automatically emails a copy to the customer and attaches a copy to
the job site, employee, customer or equipment records in JaRay, or can be
integrated into other programs. 877/337-8131; www.famhost.com.
locqus
manaGement PlatFoRm
Locqus provides a cloud-based
field service management platform for small- and medium-sized
service businesses. It provides the
ability to schedule jobs, send enroute customer notifications, collect payments on site, track inventory, create quotes/invoices/receipts and view transactions. Geolocation
services allow users to view the location of fellow employees and their assigned jobs on the map. It functions on both mobile devices and computers
to make communication with the back office easy. Options include vehicle
trackers, QuickBooks integration and financing to customers and businesses. 800/647-1951; www.locqus.com.
32
April 2015
Fleetmatics Reveal
The Reveal GPS vehicle tracking system from Fleetmatics is designed to
improve productivity for virtually any
mobile workforce. The cloud-based
platform includes native apps for
iPhone and Android, providing visibility in field activity and actionable
insight into driver behavior and workforce productivity. 704/716-7646;
www.fleetmatics.com.
GPs insiGht
GPS Insight fleet- and assettracking software is designed to
allow managers to have complete
visibility into mobile operations
to reduce costs and improve
driver efficiency. It tracks delivery
trucks and portable restrooms,
providing customizable software that allows operators to gather information
in a variety of ways. 866/477-4321; www.gpsinsight.com.
GPs noRth ameRica

smaRtFoRms
SmartForms from GPS North America
transforms traditional paperwork orders and
inspections and sales forms into customizable digital forms, available on an iOS or Android platform. The program captures video,
photo, audio, GPS and time stamp entries,
and scans barcodes. Complete calculations
automatically integrate with QuickBooks
or Excel and immediately dispatch forms
to field workers, eliminating the time needed to complete paperwork. 888/760-4477;
www.gpsnorthamerica.com.
nextRaq
Fleet tRackinG system
The NexTraq Fleet Tracking System
provides a cloud-based, comprehensive fleet-tracking solution with Fleet
Dispatch that allows an operator to
schedule jobs, dispatch them to vehicles, and send messages to and from
workers in the field, including a dragand-drop job schedule board that accelerates and simplifies assigning jobs. With a Garmin personal navigation
device or the NexTraq Connect mobile app, this information is sent directly
to a drivers device. In addition, employees in the field can update job status
and vehicle information without having to return to the office via the mobile
app. 800/358-6178; www.nextraq.com.
case study
Real-time mobile applications

result in cost savings
Problem: Scott Walters of Walters Portable Toilets, Grantville,
Pennsylvania, wanted to improve driver and back-office
communications, eliminate wasteful activity, reduce staff time and drive
down costs by moving to paperless operations, providing real-time
updates between drivers and office staff.
Solution: Walters turned to Clear Computing, which offers a mobile
driver application that runs on tablet devices and works with cloudbased operations software. Using
iPads, drivers get instant service
route and work order updates,
along with the site information
needed to complete their work
throughout the day. I like that
jobs are closed out automatically,
says Walters. As my drivers
update their status on each work
item, the office is always informed
without the need for interruptions.
No more late hours in the office catching up at the end of the day.
reSult: There was high driver acceptance and a reduction of total fleet
hours by 10 percent. These hours came from a.m./p.m. yard time, idle
time between jobs and time on the phone. We spend less time on the
phone with customers and drivers, says Walters. Our dispatch boards
show real-time service and work order activity, and overall operations
have improved because everyone knows whats going on. Walters is
now integrating the drivers tool with voice, GPS and texting. 888/3325327; www.clearcomputing.com.
Point-oF-Rental systems
moBile woRkFoRce
Mobile WorkForce integrates with Point-of-Rental Systems Enterprise Software for Windows and
can be utilized with any Web-enabled mobile device. An enhanced search menu allows operators
to search for items directly by key, name/long description, serial number, part number, alias/lookup, item number or bar code, and then perform
item specific tasks. Employees can clock in and out,
and it will automatically capture their GPS location that can be viewed in Time
Clock Report. Edits Report allows operators to review the types of tasks employees have been performing from the program menu and can be grouped
by task, operator or operator store and then filtered by date range and viewed
on screen, faxed, emailed or printed. Item counts can be completed with a bar
code scanner connected to a mobile device to perform an inventory on sales
and parts, which will automatically update the count date and any quantity
difference in the system. 800/944-7368; www.point-of-rental.com.
RidGidconnect
RIDGIDConnect streamlines the reporting
process, integrates digital media and files
into a hosted archive environment, and produces sharable professional reports. It can be
used to take notes on the job, utilize digital
images or video, and share information with
customers or co-workers. Users no longer
need to duplicate media, produce one-off reports, use work time or pay for postage to deliver information to the customer. Utilization
of email and the Internet solicits a faster response from customers, who can be
reached anywhere in real time with a professional presentation of the findings.
Customers can respond directly in the system, which is instantly emailed and
retained as part of the job record. 800/769-7743; www.ridgid.com.
Ritam technoloGies summit

Summit Automatic Decision Mapping and Dispatch from Ritam Technologies uses Summit Rental System
customer accounting and operations
management for billing and to prepare
routes. One click sends service data to
the automatic decision mapping and
balances loads between drivers, considers truck capacity, respects customer
time commitments, minimizes overtime and optimizes routes for efficient
travel. The results are sent to drivers mobile devices to instantly provide best
service sequence, voice navigation and digital customer signatures or driver
confirmation of service completed. In the office, view information instantly,
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drivers on street level maps. No special hardware is required. 800/662-8471;
www.ritam.com.
promonthly.com
April 2015
33
RouteoPtix andRoid aPP

The Android App from RouteOptix allows a driver to
make notes regarding locations, change service details,
record delivery/pick-up details and enter tickets from
disposal facilities. Equipment location can be updated
with one touch. Voice-activated directions are available
utilizing Google Maps. Four photos can be associated
with each stop. Any documents produced in the main
application, such as work orders and signed receipts,
can be electronically produced, signed for and emailed directly from the device. All activities performed on the device are updated real time in the office.
The GPS location of the vehicle is updated real time. Live date/time stamps, including driver start/end time, mileage and job site time, are also updated, providing accurate production statistics. 866/926-7849; www.routeoptix.com
saFe soFtwaRe
The SAFE Software menu-driven program allows operators to track customer
information; schedule service and recurring visits; create invoices, proposals and
record payments; map customers from
many listings; create needed documents
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NEW WORKERS COMP

PLAN YOU HAVE TO
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- NEW program
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Phone 800-208-6912 E-mail markh@heffins.com
34
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Mobile Technician software from SWRemote
allows technicians to manage a job in the field
using a mobile device (iPad, iPhone and select
Android devices) while linking and updating directly to Successware21 Office Management System in real time. Technicians have access to full
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equipment, to be better informed when arriving
at the customers location. Once a call is scheduled at the office, technicians
can remotely manage their time card, build invoices, get authorization signatures, take payments, debrief a job and email the final receipt to the customer, all while being connected to the office in real time. 800/299-2079;
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tank tRack
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to help septic service businesses
manage customer information and
schedule appointments quickly and
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details, track property information, map truck routes, see when
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www.tank-track.com.
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The Service Program software
was created for QuickBooks
users, providing access to
live weekly training sessions,
video tutorials, phone
and online support. It is a
simple-to-use, customizable,
and functional portable toilet and liquid waste management software that
helps manage routes, map unit locations, judge where to set up on premises,
assist in the removal and disposal of waste, and track multi-year service reminders. The program is compatible with iOS and Android devices, making
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delivery and pick-up routes, and keep track of sewage removal from cesspits
and septic tanks. 866/480-1879; www.theserviceprogram.com.
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Featured In We provide
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TM
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May 2013
www.promonthly.com
February 2013
www.promonthly.com
FILE
oN locAtIoN
COVER STORY
Taking
tHe JoB: Oregon Jamboree

locAtIoN: Sweet Home, Ore.
tHe PRo: Bucks Sanitary Service
a Bow
Music City

<<< Susie Sieg, of Bucks Sanitary Service,

unloads
a Satellite
Industries
Working
for singer
Ronnie Maxim
Dunn, 3000
restroom
at the recognized
Oregon Jamboree.
Brandon
McNeely
a need
(Photos by
Peter Krupp)
for portable sanitation
at upscale
MOJO
parties. So he started PoshPrivy,

where this compact Comforts of Home
restroom trailer is a popular offering.
(Photos by Patrick Durkin)
At the oregon Jamboree

music festival, the crew
at Bucks Sanitary Service
provides service that sings
the teaM
Lisa and Scott Weld, owners of Bucks
Sanitary Service in Eugene, Ore., have a
sta of 10 an office worker, yard worker,
part-time mechanic and seven drivers.
Lisa works in the office answering phones
and managing the creative and marketing
side while Scott fills in on everything
from management to running routes to
maintenance. Five people worked on the
Oregon Jamboree along with the Welds
and their three children, Maren, 9; Milah,
13; and Sten, 17; who are accustomed to
helping out at events.
BY BettY dAGeFoRde
An estate manager for a country star in

Nashville saw the potential for restroom
trailer service and dialed in to land exclusive
outdoor events. By PaTrICK dUrKIn
Nashvilles Brandon
McNeely brings special
events expertise to country
stars, backyard parties
Taking
a Bow
hen Brandon McNeely graduated college about

eight years ago, he couldnt see himself working in
an office-cubicle environment, even though he had
just earned a bachelors degree in finance and economics.
Soon after, McNeely began working as an estate manager
for country music star Ronnie Dunn, of Brooks & Dunn
fame, a job that requires regular 10-hour days overseeing the
performers 17-acre residence and 250-acre farm. As his work
duties bounced him back and forth between the properties,
McNeely learned he enjoys the energy and excitement
surrounding fundraisers and other big events that drew large,
well-dressed crowds to Dunns properties.
McNeely figured there must be a way for a businessman
with entrepreneurial instincts to become a regular part of that
excitement. He sifted through various ideas, but when nothing
took root, he returned to college about three years ago to get a
masters degree in finance and economics.
Page 10
Music City
the crew at Bucks Sanitary
provides service that sings
for oregon Music Festival
MOJO
Page 10
2013 EXPO SHOW ISSUE
February 25 - 28, 2013, Indiana Convention Center
Scott Weld
coMpany history
Glove
Test
Results
Page 18
Page 18
Lets roLL
Weld tried a new approach for the removal process. Sunday night
and continuing Monday, the team pumped and moved all units to a single
staging area, which he felt simplified the job. Its easier to send a driver to
pick up toilets if theyre all in one spot, he explains. I probably spent a little
bit extra labor, but at least you dont have to send somebody with a map to
go to this campground, get these six, go to another campground, get these
eight. Then you start leaving sinks behind and the (handicap unit) doesnt
fit. Its just a logistics nightmare trying to get the loads to work out. During
the week, they grabbed units as schedules permitted.
spent a little bit extra labor,
Brandon McNeely wants people to be talking

about PoshPrivys restroom trailers the minute they
walk out the door, no matter who they are and what
the event. After all, people wearing wedding gowns,
tuxedos and fine footwear expect five-star restroom
accommodations.
Using a portable restroom doesnt have to be
a cringe-worthy deal, McNeely says. Were a boutique business. Our restroom trailers are unique and
designed specifically for special events. We try to really wow people. They cant believe how nice our
trailers are. Most people have never seen anything
like them.
Here are some of the ways McNeely markets to
VIP customers:
Pricing
options
The very day we found out wed have to move our shop, somebody
In addition
to the
PoshPrivy
offers
price
came
through
the trailers,
door and
said, Do
youtwo
want
to packages.
buy BucksThe
back? It
basic
package
just the
trailerdoor
withopening,
toiletries.all
Forinan
additional
cost,
Mc-quickly
was
really aisdoor
closing,
the
same day.
They
Neely
provides
a signature
jumped
at the
chance. package, which includes flowers, fresh mints,
LED candles, indoor-outdoor rugs and a personalized chalkboard message.
Today their business is exclusively portable restrooms, serving the
He also
sets out amenity
baskets.
When
your got
niche
is special
events, you
100-mile-wide
Willamette
Valley.
Theyve
about
1,500 Satellite
Industries
mustunits
catertogray
highTufways
expectations
and meet
them,
says.ones for weddings, and
and Maxims
(and
a fewhewhite
green units for their University of Oregon tailgating; quack shacks, they call
Showafter
it offthe Oregon Ducks mascot), several ADA-compliant Freedoms
them
McNeely
uses PoshPrivys Liberties
website togive
customers aEngineering
virtual tour Crowd
and
wheelchair-accessible
an Ameri-Can
of his
restroom
trailers.trailer,
Our website
clean and
easy toStation
navigate.
We from
Pleaser
restroom
and twoissmaller
Comfort
trailers
Advanced
Containment
Systems, and
Inc.Pricing
About and
50 percent
of their
describe
our features
under Products
show them
in ourwork is
special
in 2012,
the U.S. Olympic
track-and-field
trials.
Gallery.
Ourevents,
trailersincluding,
offer so many
advantages,
and pictures
tell that story.
People look at photos of our trailers and say, Ive got to have that. Once we
roll in and set them up, they walk into something special.
Making connections
The Welds live in Sweet Home so theyve always had the hometown
Plush
interiors
advantage for the Jamboree and Bucks has done it since its beginning in
If anyone still has doubts about portable restroom luxury after study1996. They feel confident theyll retain the work as long as they provide good
ing the online photos, McNeely offers guided tours of the trailers and their
service and a reasonable price.
luxurious interiors at his storage site. Some customers just need to see
things in person to be convinced, and I have no problem with that, he
says.the
ButMain
that doesnt
happen too often. When it does, though, it allows
event
McNeely In
to discuss
possible
upgrades
as Home
clients came
inspectupthewith
trailers.
the early
90s, when
Sweet
an idea to help
fund civic projects, this little town asked a big star to perform at their first
have to send somebody

with a map to go to this
I want
to be part get
of my
campground,
these six,
clients event Im genuinely
go to another campground,
interested
in being part of
a great
reunion or
get wedding,
these eight.
whatever. When you deal with
Scott Weld
brides and brides mothers, they
want the best. This is not just a
business proposition for them.
McNeely runs a power cord to his Porta Pal unit from

^^^
keepin
itMusic
cLean
Rich
Restrooms.
City customers organizing backyard
weddings
and special
events want
a lot of amenities
when
Jamboree
organizers
required
someone
be on site and available by
shopping
units.
radio at for
all portable
times sosanitation
Weld, his
son and another member of the team stayed in
a motor home at one of the campgrounds.
Brandon Mcneely
<<<portable
The Bucks
team includes,
from and
upscale
sanitation
company,
left, Milah Weld, Susie Sieg, Josh
the trip
reinforced
thatScott
his Weld
business
Wooley,
Sten Weld,
and idea
was solid.
Eric Brownrigg.
In January 2012, McNeely and his
^^^ As part of PoshPrivys
wife, Kristeen, put his plan into action. He
Signature Service, Brandon
McNeely places flowers and a
takes a conservative approach to building
country music
festival.
Surprisingly, Wynonna Judd said yes and the festival
personalized
chalkboard
message
PoshPrivy.
business
is a baby
right
attracted top
ever since.
In 2012,This
the 9,000
residents
welcomed
of has
congratulations
in histalent
Comforts
and
we want
paywas
forback
everything
visitors August 3-5, most ofnow,
whom
camped
out.to
Judd
to help
of 40,000
Home trailer.
as we go,along
he says.
dont
believe
in
celebrate the Jamborees 20th anniversary,
with I
Rascal
Flatts,
Dierks
assuming
debt.performers
Ill get where
I want
to on
go
Bentley, the Charlie Daniels Band,
and enough
for 22
shows
bytwo
adding
one
or two
trailers atincluded
a time asbeer
I can
pay
for them.
stages.
Other
attractions
and
wine
gardens, merchandise
booths
and abought
kids zone.
The event
is held
in a in
no-facilities,
McNeely
his first
restroom
trailer
early 201220-acre
from a park-like
portable
setting near
the edge
of the picturesque
town. some inventory. This 6-byrestroom
company
in Michigan
that was shedding
8-foot restroom trailer which he calls The Petite includes a 300-gallon
internal
waste tank and a 125-gallon onboard freshwater tank. McNeely
By the nuMBers
brought the two-stall 2010 Comforts of Home trailer back to Nashville, and
The company brought in 265 units (20 Maxims, 10 Freedoms, 20
then remodeled it. It was our first unit, so I wanted to make sure it had a
Liberties, one Standing Room Only urinal unit, and the balance Tufways),
modern, upscale look and feel, McNeely says.
three restroom trailers, and 73 hand-wash stations (half Satellite Industries
He started
makeover
by removing
thePolyPortables,
units free-standing
pedestal
Waves
from thethe
companys
inventory,
the rest
Inc. Tag
Alongs
sink,
replacing
vinyl for hardwood-style flooring, then installing designer
rented
from a colleague).
lighting, floating vanities and automatic touchless faucets. To finish, he
Some 115 units, including five handicap-accessible, were set up at the
repainted the interior with an up-to-date color scheme.
main venue a few at bus stops, the hospitality center, and parking lots,
he bought
a new
2012
three-stall
Pal restroom
trailer
from were
Rich
butNext
the bulk
in large
banks,
along
with sixPorta
to eight
hand-wash
stations,
Specialty
Trailers.
The
13- footofrestroom
trailer
whichplaced
he calls
The
Polished
placed at
the four
corners
the facility.
The crew
the
ACSI
trailers
has
a
400-gallon
internal
waste
tank
and
a
105-gallon
freshwater
tank.
near the stage for the performers and the Ameri-Can Engineering trailer in
fallcourt/beer
2012, McNeely
added
Plush,
anunit.
Alpha Mobile Solutions
theIn
food
garden,
alongThe
with the
urinal
Signature
Series
featuring
two private
womens
rooms and
one banks
room
Thirty
units3and
six hand-wash
stations
were arranged
in two
forat men.
It comes
with venue.
a 500-gallon
internal
tankwas
andtaken
125-gallon
a smaller,
adjacent
The rest
of the waste
inventory
to 23
freshwater
tank.Thirteen
Each restroom
features
including
vessel sinks,
campgrounds.
units were
rentedamenities
to individual
campsites.
35
(continued)
Eight times, Sunday through Wednesday, a caravan of three trailers

made the hour-long drive up Interstate 5 from the companys yard to the
Jamboree site to deliver units. Two of their 15-year-old company-built
trailers held 16 units each and a third trailer carried 20 (also company-built,
using an Explorer receiver from McKee Technologies, Inc.). The company
used service vehicles to pull the trailers.
Its easier to send a driver

to pick up toilets if theyre
all in one spot. I probably
but at least you dont
Tips for Bringing

the Wow Factor
Owners: Brandon and Kristeen McNeely

Tennessee
Employees: 2
Service area: 100-mile radius of Nashville, Tenn.
Specialty: Upscale portable sanitation for weddings and special events
Affiliations: Portable Sanitation Association International, National
Association of Catering and Events, Tennessee Wedding and Events
Specialists Association
Website: www.poshprivy.com
cleanliness means success for

Cleanliness
is critical
PROs who serve
North carolinas
teSfor
Group
California farm operations
about a specialty restroom service company in an online news story. The

concept of renting posh privies for business, family or formal affairs might
offer everything he desired: independence, flexible hours, fun and exciting
events, a service that wont fade away, and weekend work that allows him to
keep the day job he loves.
Still, McNeely knew better than to jump
>>> Brandon McNeely
into a business before studying and analyzing
set up shop at home for his
the idea further. His analysis of the Nashville
boutique restroom service,
areas ability to support a boutique, high-end
PoshPrivy. He operates
portable restrooms company led him to Atlanta.
the business with his wife,
He spent a day there with the owner of an Kristeen, in Nashville.
Starting At
In April 2012, Lisa and Scott Weld

bought Bucks for the second time. Their
first crack at it was in 1995 when Scotts
father heard the 20-year-old business was
having problems. The family made an oer
to the founder and operated it for four
years as an add-on to their trash and septic
service business. In 1999, when Welds
father retired, they sold it to a national
solid waste company. Weld went to work
for that company, then 10 years later tried
his hand again at self-employment in the
trash business. A few challenges cropped
up, but they turned out to be fortuitous,
says Lisa Weld.
(continued)
PoshPrivy Nashville, Tenn.
The
White
Producing
POSTERS
The very day we found out wed

have to move our shop, somebody
came through the door and said,
Do you want to buy Bucks back?
It was really a door closing, door
opening, all in the same day.
RESEARCHING THE MARKET

A few months after earning his masters degree in
May 2011, McNeely stumbled onto his niche while reading
Entertainment: Just an Ole Boy Page 16 | Expo Eats: 10 to Try Page 38 | Attractions: Tip a Frosty Mug Page 30
floating
vanities,
Corian
countertops,
Venue
units were
serviced
each night stereo,
from 11 p.m. to 2 a.m. At 6:30
ceramic
andinflatscreen
TVs.
a.m. theyfloors
started
on the campground
units, finishing around 9:30 a.m.
Rounding
hispumped
inventory
The
During
the day,out
they
outis 20
RVsPremiere
and 19 holding tanks 10 at the
trailer,
another
upscale
unit
by Rich
Specialty
Trailers, which McNeely
two shower
facilities
and
themade
balance
for the
food vendors.
subleases
a partnership
Portable
Restrooms
Charlotte,
Five through
service vehicles
werewith
used:
A 2010
Peterbilt LLC.
335 in
and
a 2008
N.C.
This large4300,
two-suite
which
has a 600-gallon
waste tank
International
bothtrailer
built out
by Progress
Vactruckinternal
with 1,500-gallon
and
200-gallon freshwater
tankaluminum
includes atanks;
working
as well
hot
waste/500-gallon
freshwater
a fireplace,
2001 Isuzu
FTRasfrom
water,
solid marble
andSales
granite
countertops,
designer
vanities,
and heating
Workmate/FMI
Truck
& Service
with an
850-gallon
waste/350-gallon
and
air conditioning
forand
full two
climate
freshwater
steel tank;
2000control.
International 4700s built out by Lely
Manufacturing Inc. with 750-gallon waste/350-gallon freshwater steel tanks.
TARGETING
CUSTOMERS
All have Masport
pumps.
When McNeely was assembling his inventory, he contacting his target
Waste was transported to the companys yard each night and transferred
markets to alert them to his fledgling business. He services the Nashville
to a 20,000-gallon tank. From there, another pumping contractor picked up
area and roughly 100 miles in all directions in middle Tennessee, going after
the waste and disposed of it by land application.
weddings, festivals, large reunions, corporate fundraisers and other events.
saMe But different
If people cant find you quickly with Google, you dont exist.
In one sense, Weld was an old pro at this event, so it was pretty much
And
once they find you, your website must instantly project
business as usual, he says. On the other hand, the size and scope had
your
brand
and what
youre
all about.
have
to sayin 60
changed
significantly
over
the years
their You
first dont
year, they
brought
units forbut
oneyou
venue
andtofour
That was the most difficult
much,
have
saycampgrounds.
it right.
thing for me, he says. So I had to get my act together. He quickly got his
Brandon
Mcneely
arms around
it. Youve got to just scratch your head and kick it in gear and
go. We didnt stop moving all weekend.
McNeely puts himself at the center of the business as the contact person
and chief problem-solver. He handles all email communication, and every
call placed to PoshPrivy routes to his personal phone.
I want to be part of my clients event, he says. I take time to make
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
are lined
up and
ready
to design
go before
the
^^^ Satellite Industries Tufway restrooms
MailChimp,
which
helps
me
letters
Oregon Jamboree, complete with lighting
strung
the front who
of themight
units.need my
to target
eventinplanners
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
helpshe
outjoined
her fathers
crew, keeping
restrooms
and hand-wash
MoreWeld
recently,
the National
Association
of Catering
and Events
^^^ Milah
stations
with
soapevents
and paper
theservice
Oregonthem.
Jamboree,
includto
learn stocked
all he can
about
andproducts
how bestatto
He also
plans
ingjoin
these
Wave
sinks from
Satelliteand
Industries.
to
the
Tennessee
Wedding
Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile,
MORE
INFO he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
Advanced
Containment
Progress
Inc. message for the
womens
side
of the trailers,Masport,
a personal
brideVactruck
and groom on
Systems, Inc.
800/467-5600
800/228-4510
a chalkboard,
that illuminate the path to
the trailers after dark.
800/927-2271 and tiki lightswww.masportpump.com
www.progressvactruck.com
www.acsi-us.com
After all, the more McNeely does to make his portable restrooms
Industries
Technologies
pleasing, and perhaps evenMcKee
memorable,
the -greaterSatellite
the chance
hell never
Ameri-Can
Explorer
Trailers
have
to workEngineering
from the confines
of an
office cubicle. 800/328-3332
574/892-5151
www.ameri-can.com
MORE INFO
866/457-5425
www.mckeetechnologies.com
www.satelliteindustries.com
(See ad page 27)
(See ad page 46)
Alpha
Solutions Inc.
Comforts of Home Services Inc. Rich
Specialty Trailers
Lely Mobile
Manufacturing,
Workmate/FMI
Truck
877/789-1213
260/593-2279
630/906-8002
800/334-2763
Sales & Service
PolyPortables, Inc.
www.cohsi.com
www.alphamobilesolutions.com
www.lelyus.com
800/927-8750
800/241-7951
(See
ad page 19)
www.fmitrucks.com
www.polyportables.com
(See ad page 33)
(continued)
(continued)
Reprinted with permission from PRO / February 2013 / 2013, COLE Publishing Inc., P.O. Box 220, Three Lakes, WI 54562 / 800-257-7222 / www.promonthly.com
TM
Sizes: 24" x 30" & 36" x 45"
FILE
COVER STORY
Music City
insuRance
Nashvilles Brandon
McNeely brings special
events expertise to country
stars, backyard parties
LASER
REPRINTS
heFFeRnan insuRance BRokeRs Pollution coveRaGe

Heffernan Insurance Brokers offers pollution coverage on both vehicle
policies, where there is large exposure to loss, and on general liability policies, where the exposure is not as large. The policies allow portable sanitation companies to target customers asking for pollution coverage. 800/2086912; www.heffins.com.
May 2013
www.promonthly.com
Page 10
Music City
MOJO
10
hen Brandon McNeely graduated college about

eight years ago, he couldnt see himself working in
an office-cubicle environment, even though he had
just earned a bachelors degree in finance and economics.
Soon after, McNeely began working as an estate manager
for country music star Ronnie Dunn, of Brooks & Dunn
fame, a job that requires regular 10-hour days overseeing the
performers 17-acre residence and 250-acre farm. As his work
duties bounced him back and forth between the properties,
McNeely learned he enjoys the energy and excitement
surrounding fundraisers and other big events that drew large,
well-dressed crowds to Dunns properties.
McNeely figured there must be a way for a businessman
with entrepreneurial instincts to become a regular part of that
excitement. He sifted through various ideas, but when nothing
took root, he returned to college about three years ago to get a
masters degree in finance and economics.
RESEARCHING THE MARKET
A few months after earning his masters degree in
May 2011, McNeely stumbled onto his niche while reading
Results
Cleanliness is critical for PROs who serve

PoshPrivy
Nashville, Tenn.
California
farm operations
Page 18
(continued)
Owners: Brandon and Kristeen McNeely

Tennessee
Employees: 2
Service area: 100-mile radius of Nashville, Tenn.
Specialty: Upscale portable sanitation for weddings and special events
Affiliations: Portable Sanitation Association International, National
Association of Catering and Events, Tennessee Wedding and Events
Specialists Association
Website: www.poshprivy.com
about a specialty restroom service company in an online news story. The

concept of renting posh privies for business, family or formal affairs might
offer everything he desired: independence, flexible hours, fun and exciting
events, a service that wont fade away, and weekend work that allows him to
keep the day job he loves.
Still, McNeely knew better than to jump
>>> Brandon McNeely
into a business before studying and analyzing
set up shop at home for his
the idea further. His analysis of the Nashville
boutique restroom service,
areas ability to support a boutique, high-end
PoshPrivy. He operates
portable restrooms company led him to Atlanta.
the business with his wife,
He spent a day there with the owner of an Kristeen, in Nashville.
Tips for Bringing

the Wow Factor
Brandon McNeely wants people to be talking
about PoshPrivys restroom trailers the minute they
walk out the door, no matter who they are and what
the event. After all, people wearing wedding gowns,
tuxedos and fine footwear expect five-star restroom
accommodations.
Using a portable restroom doesnt have to be
a cringe-worthy deal, McNeely says. Were a boutique business. Our restroom trailers are unique and
designed specifically for special events. We try to really wow people. They cant believe how nice our
trailers are. Most people have never seen anything
like them.
Here are some of the ways McNeely markets to
VIP customers:
Pricing options
In addition to the trailers, PoshPrivy offers two price packages. The
basic package is just the trailer with toiletries. For an additional cost, McNeely provides a signature package, which includes flowers, fresh mints,
LED candles, indoor-outdoor rugs and a personalized chalkboard message.
He also sets out amenity baskets. When your niche is special events, you
must cater to high expectations and meet them, he says.
ELECTRONIC
REPRINTS
An estate manager for a country star in

Nashville saw the potential for restroom
trailer service and dialed in to land exclusive
outdoor events. By PaTrICK dUrKIn
Producing
Starting At
Working for singer Ronnie Dunn,

Brandon McNeely recognized a need
for portable sanitation at upscale
parties. So he started PoshPrivy,
where this compact Comforts of Home
restroom trailer is a popular offering.
(Photos by Patrick Durkin)
MOJO
Show it off
McNeely uses PoshPrivys website to give customers a virtual tour
of his restroom trailers. Our website is clean and easy to navigate. We
describe our features under Products and Pricing and show them in our
Gallery. Our trailers offer so many advantages, and pictures tell that story.
People look at photos of our trailers and say, Ive got to have that. Once we
roll in and set them up, they walk into something special.
Plush interiors
If anyone still has doubts about portable restroom luxury after studying the online photos, McNeely offers guided tours of the trailers and their
luxurious interiors at his storage site. Some customers just need to see
things in person to be convinced, and I have no problem with that, he
says. But that doesnt happen too often. When it does, though, it allows
McNeely to discuss possible upgrades as clients inspect the trailers.
I want to be part of my
clients event Im genuinely
interested in being part of
a great wedding, reunion or
whatever. When you deal with
brides and brides mothers, they
want the best. This is not just a
business proposition for them.
Porta Pal unit from
^^^ McNeely runs a power cord to his
Brandon Mcneely
Rich Restrooms. Music City customers organizing backyard
weddings and special events want a lot of amenities when
shopping for portable sanitation units.upscale portable sanitation company, and
the trip reinforced that his business idea
was solid. stereo,

floating vanities, Corian countertops,
As part of
PoshPrivys
floors
and flatscreen TVs. In January 2012, McNeely and his
^^^ceramic
wife,
Kristeen,
put his plan into action. He
SignatureRounding
Service, Brandon
out his inventory
is The
Premiere
McNeely
places
flowers
and a unit made
takes
a conservative
approach
to building
trailer,
another
upscale
by Rich
Specialty Trailers,
which
McNeely
personalized chalkboard message
This
business LLC.
is a baby
right
subleases through
a partnershipPoshPrivy.
with Portable
Restrooms
in Charlotte,
of congratulations
in his Comforts
and
wea 600-gallon
want to pay
for everything
N.C.trailer.
This large two-suite trailernow,
which
has
internal
waste tank
of Home
we go,a he
says. fireplace,
I dont as
believe
and 200-gallon freshwater tankas
includes
working
well asin
hot
debt.
Ill get where
I want
to go
water, solid marble and graniteassuming
countertops,
designer
vanities,
and heating
by adding
or two trailers
atclimate
a time as
I can pay for them.
and air one
conditioning
for full
control.
McNeely bought his first restroom trailer in early 2012 from a portable
restroom
companyCUSTOMERS
in Michigan that was shedding some inventory. This 6-byTARGETING
8-foot restroom
trailer was
which
he calls The
Petite includes
a 300-gallon
When McNeely
assembling
his inventory,
he contacting
his target
internal
waste
tankthem
and ato125-gallon
onboard
freshwater
tank.
markets
to alert
his fledgling
business.
He services
theMcNeely
Nashville
brought
the roughly
two-stall100
2010
Comforts
of Homeintrailer
back
to Nashville,
area and
miles
in all directions
middle
Tennessee,
goingand
after
then
remodeled
it. It large
was our
first unit,
so I wanted
to make
it events.
had a
weddings,
festivals,
reunions,
corporate
fundraisers
andsure
other
modern, upscale look and feel, McNeely says.
started cant
the makeover
byquickly
removingwith
the units
free-standing
IfHepeople
find you
Google,
you dontpedestal
exist.
sink, replacing vinyl for hardwood-style flooring, then installing designer
And once they find you, your website must instantly project
lighting, floating vanities and automatic touchless faucets. To finish, he
your
brand
and
what
youre
all
about.
You
dont
have
to
say
repainted the interior with an up-to-date color scheme.
Next hebut
bought
new 2012
three-stall
Porta Pal restroom trailer from Rich
much,
youahave
to say
it right.
Specialty Trailers. The 13- foot restroom trailer which he calls The Polished
Brandon Mcneely
has
a 400-gallon internal waste tank and a 105-gallon freshwater tank.
In fall 2012, McNeely added The Plush, an Alpha Mobile Solutions
McNeely
himself at
theprivate
center ofwomens
the business
as the
contact
person
Signature
Series puts
3 featuring
two
rooms
and
one room
chief
problem-solver.
He handles
all email
communication,
and every
for and
men.
It comes
with a 500-gallon
internal
waste
tank and 125-gallon
call placed
to PoshPrivy
routesfeatures
to his personal
phone.
freshwater
tank.
Each restroom
amenities
including vessel sinks,
I want to be part of my clients event, he says. I take time to make
(continued)
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
MailChimp, which helps me design letters
to target event planners who might need my
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
More recently, he joined the National Association of Catering and Events
to learn all he can about events and how best to service them. He also plans
to join the Tennessee Wedding and Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile, he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
womens side of the trailers, a personal message for the bride and groom on
a chalkboard, and tiki lights that illuminate the path to the trailers after dark.
After all, the more McNeely does to make his portable restrooms
pleasing, and perhaps even memorable, the greater the chance hell never
have to work from the confines of an office cubicle.
MORE INFO
Alpha Mobile Solutions
Comforts of Home Services Inc. Rich Specialty Trailers
260/593-2279
877/789-1213
630/906-8002
www.alphamobilesolutions.com www.cohsi.com
(See ad page 19)
Starting At
leasinG and FinancinG
advantaGe FundinG aa tieR PRoGRam

The AA Tier Program from Advantage Funding offers bank rate financing to
new and existing well-qualified customers, enabling the company to offer credit programs for bankable credits to structured deals. Financing is tailored to the
needs of individual businesses. 866/392-1300; www.advantagefund.com.
25
Order through our website
www.promonthly.com
promonthly.com
April 2015
35
PRODUCT NEWS
B&W Trailer Hitches
16,000-pound fifth wheel
The RVK3270 Patriot 16,000-pound,
rail-mounted fifth wheel slider from B&W
Trailer Hitches features two 1-inch tubular
steel carriage rails with sturdy center supports
to prevent deforming or binding from load flex. Hourglass-shaped rollers
convey the carriage mechanism, regardless of topography. The hitch accommodates 12 inches of slide. Vertical adjustments can be made from 17
to 19 inches, providing clearance for taller truck-bed walls. 800/810-4918;
www.turnoverball.com.
Water Cannon
Honda engine parts
Honda GX engine parts distributed by Water
Cannon include replacement recoils (available in
black and red), mufflers, carburetors and gasket
kits. 800/333-9274; www.watercannon.com.
F.M. Manufacturing
30-foot trailer
The 30-foot flatbed trailer
from F.M. Manufacturing has three
3,700-pound torsion bar axles, side
roller for easy loading, low-profile tires,
solid front header and tie-downs on both sides. The customizable trailer has
electric brakes on all axles and LED lights. 877/889-2246; www.fmmfg.com.
Hannay heavy-duty
6000 Series hose reels
Heavy-duty 6000 Series hose reels from Hannay Reels are designed for spray, waterblasting
and sewer-cleaning applications. Manual reels
include crank rewind with pinion brake. Power
reels feature gear-driven crank rewind or chain-andsprocket drive. Bronze or aluminum swivel joint and
stainless steel hub assembly and riser are available. 877/467-3357; www.hannay.com.
Muncie directional control valve

The V250 directional control valve from
Muncie Power Products has high-grade iron
castings and hard chrome- and nickelplated spools to withstand extreme applications and resist wear. 800/367-7867;
www.munciepower.com.
I N D U S T RY N E W S
Sioux Corp. pressure washers
receive safety certification
The Sioux Corp. electric-motor-driven, industrial cold-water
pressure washer received third-party certification from ETL to UL and
CSA safety standards. The washer meets UL 1776 and CSA C22.2 No. 68
safety regulations and the requirements of OSHA regulation 1910.399.
Nonexplosive electric-motor-driven models meet UL508A and CSA C22.2
No. 14-10 requirements.
Fruitland Manufacturing
names president, COO
Fruitland Manufacturing named Chris White president and chief
operating officer. He will oversee the companys production facilities,
including the new 33,000-square-foot warehouse and powder-coat facility,
and focus on research and international business development.
SOLD
Sell your equipment in PRO classifieds
Reach over 9,000 potential buyers each month when you list
your equipment in the classified section. Plus, your listing is
placed automatically online at the PRO website. Thats two
ways to move your equipment out of the yard!
Why wait?
Go to
promonthly.com/classifieds/place_ad
36
April 2015
Scan the
code
with your
smartphone.
CLASSIFIED ADVERTISING
PORTABLE TOILET COMPANY established for

over 25 years in the metro New York area
for sale. 250 portable toilets, 10-position
transport trailer, 27 ft. comfort trailer, ADA
units, sinks, hand sanitizers, holding tanks,
etc. Strong customer base includes contractors, special events & government contract.
Owner retiring, serious inquires only. Email
outhouseinfony@gmail.com
(P04)
Established 1964: A turn-key operation with
customers based in beautiful Southern Oregon. Portable toilets and septic pumping
business. 2.05 acre property with storage
tanks. Building includes storage, office space
and more. Over 500 portable units, 5 handicap compliant. 6 service vehicles, 3 septic
pumping trucks. $400,000. Serious inquires
only. Office 541-772-9484
(P04)
MARKETPLACE
ADVERTISING
Businesses
Portable Toilet Business for sale - Central
NC. Turnkey operation. 500+ units, sinks,
holding tanks, supplies, trucks and trailers.
Great growth potential, established customers. $455,000 OBO. Serious inquiries only!
portabletoilets4sale@gmail.com or 919548-7079 leave message.
(T04)
April 2015
TOWABLE TOILET CO.
Tow-Let Twin Flush
Standard with HD flushing toilets. 250 gal.

aluminum tank with easy dump valve. 215
gal. fresh water for toilets and 32 gal. for
sinks. Solar system operates pumps for
flushing and LED Lights/fold down steps
with stabilizer jacks make this trailer an
affordable option to high end trailers.
Other Tow-Let models available
Units can be customized to meet your specifications
712/623-4007 n www.tow-let.com
Do You Know
Where Your
Vehicles Are?
Thanks For
Visiting Us
Gain Visibility and Insight

Into Your Fleet Operations
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(T04)
PORTABLe ResTROOMs
50 Olympic fiberglass toilets in working
condition and very clean. $125 each. Call
540-871-0107
(T04)
Visiting Us
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Un contacto
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llama al:
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16 Presidential, 26 Presidential, portable toilet hauler trailers. 315-437-1291, NY. (PBM)
Thanks For
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POsiTiOns AvAiLABLe
Surco Portable Sanitation Products is an
industry-leading manufacturer of portable
restroom deodorizers. Are you a motivated
go-getter? If so, Surco Products is looking
for seasoned customer service representatives to manage our portable restroom
customers. Competitive salary with incentives. We are seeking inside salespeople to
join our team domestically with a proven
track record in the portable sanitation industry. Deodorizer sales experience is an
asset. Must be motivated and able to work
in a team environment. Please reply to:
rczapko@surcopt.com
(P04)
PuMPs
NEW: Gardner Denver Blower 2BH7410 $540 USD; Rietsche Thomas Compressor
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(P04)
To advertise in PRO Marketplace

call 1-800-994-7990
promonthly.com
April 2015
37

We've Got It Covered: King of The Hill

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We've Got It Covered: King of The Hill

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TM

PORTABLE RESTROOM OPERATOR

King of the Hill

In Business Since 1959

100 Gallon Fresh

Tank sizes 60, Standard holes Can customize

(45 gallons fresh water)

(16 gallons fresh water)

Sink Lifting Bracket

60 Gallon Rinse Tank

Waterless Gel Touch

Lifting Bracket Towel Dispenser

The TSF Company Inc.

2930 S St. Phillips Rd. | Evansville, IN 47712

Interior View of Deluxe TJ-III

1-800-843-9286 | 812-985-2630 | Fax: 812-985-3671

Back at the Office: Get Paid Faster

PROfile: Weve Got It Covered

In the Garage: The Dream Garage

Take 5: King of the Hill

Product Focus/Case Study:

COMING NEXT MONTH May 2015

From the Editor: Nowhere To Go

Portable Restroom Operator

COLE Publishing Inc.

CIRCULATION: 2014 circulation averaged 7,874 copies per

REPRINTS AND BACK ISSUES: Visit www.promonthly.com/reprints/order

2016 WATER & WASTEWATER EQUIPMENT,

Indiana Convention Center,

KeeVac Industries, Inc. ........ 21

Mid-State Tank Co., Inc. ...... 31

Satellite Industries .............. 11

Five Peaks ........................... 19

Kentucky Tank, Inc. ............. 29

Kros International USA ........ 27

Fruitland Manufacturing ....... 15

Paper & Chemicals

J & J Chemical Co. ................ 5

Comforts of Home Services, Inc. 29

J. C. Gury Company, Inc. ...... 27

Portable Restroom Operator

PolyJohn Enterprises, Inc. .... 39

ScreenTech Imaging, a division

Slide-In Warehouse ............. 13

PolyPortables, LLC .............. 40

Lock America, Inc. ............... 35

Hefferman Insurance Brokers 34

Century Paper & Chemicals .... 9

Armstrong Equipment, Inc. .... 24

DropBox, Inc. .......................... 6

Best Enterprises, Inc. ............ 7

Allied Graphics, Inc. ............ 31

Ronco Plastics ..................... 35

T.S.F. Company, Inc. .............. 2

Walex Products Company, Inc.

BEST ENTERPRISES, INC.

Our job is to make your job easier.

Best provides a full line of replacement parts.

Best Enterprises, Inc.

All 304 Stainless Steel

FROM the EDITOR

Portable Restroom Operator

Offer to put a few restrooms on a downtown street, in a