C.S.

R
Group Project
Submitted to Alanah

Table of Contents
INTRODUCTION :....................................................................................................................2
SOCIAL RESPONSIBILITY :..................................................................................................3
MARITIME NEW ZEALAND:................................................................................................5
THE TRIPLE BOTTOM LINE THEORY..............................................................................8
MALCOM BRANDS :..............................................................................................................10
CONCLUSION :.......................................................................................................................13

Introduction :

A small number of innovative and entrepreneurial companies and their aspiration for social
change thedriver business repositioning is to transform the economic success of the society as
well as the best throughtheir products. based on some of the faces of this report and business
models (CSR-driven) firmsand looks at their corporate social responsibility-driven innovations.
This report and the motivation to create two foldpurpose more CSR-driven innovation, idea

generation and innovation-driven process to the final businessstrategy the CSR including a
description of the most important factors for small and medium enterprises (SME) is
motivating. With regard to the structure so that readers can follow the process and this is
reflected in their business whathappens, the two cases are , Rena a shipwreck, The owner of
Rena ship was Diana shipping company vessel lodged itself in to the sea. It was 10 km far
away from the entrance of port of Tauranga in the Bay of Plenty. It was carrying 1368
containers, 1700 tonnes of fuel and 200 tonnes of marine oil. It was the largest disaster in NZs
history.
Corporate social responsibility is a major problem faced by the company so far in New
Zealand, October 14, 2011 on the Astrolabe Reef in the Bay of Plenty, crashed cargo ship,
Rena, is. This is a huge environmental impact, and New Zealand's worst environmental disaster
in position. Environment Bay of Plenty community event, but the repercussions would be
devastating. Question of the boat, the MV Rena, an Israeli company has been built in Germany.
About twenty kilometers off the coast of Tauranga on 5 October 2011, which occurred in the
early hours. The oil spill, maritime response to the coast of New Zealand, who took over the
sea. The risk of contamination of bunker fuel, mainly as a result of both cargo and containers
on board at the time of the incident came to light. New Zealand is one of the most popular
tourist destinations in the ship enough to kill it, release the risk of heavy fuel oil and engine oil
in it, either in the form of tons of oil in 1700, had. In addition, the ship, a 121-perishable food
items on the board with a thousand of the 32 containers of hazardous substances, including the
three hundred and sixty-eight vessels had. The incident unfolded in a popular tourist site in the
Bay of Plenty, where dolphins, whales, seals, penguins and other seabirds left.
The oil spill has been nearly two thousand birds died on 22 November, the environment, had a
great impact on. After the events, it is not clear who will pay for the cost of tens of Rena clean
as expected. It's not clear how much the insurance company to cover costs. After the sinking of
the ship's owner or MSc Costamare It includes both its staff and be responsible for its
management or the board during the press conference confirming the initiative to push the
responsibility back to the owner.

Social responsibility :
Used as a measure of the overall total of more businesses and organizations in order to
maintain control of the display indicates that the economy and the environment .
Corporate Social Responsibility is a form of corporate self-regulation integrated into a business
model to serve businesses and organizations , social responsibility, ethical and transparent way
of acting in such a way that the health and contribute to the welfare of society
Socially responsible investing is an important part of corporate social responsibility. Is visible
to the human mind through the interaction of society and country. It works, imagine and create
ideas, and then the action of human potential. And the creation of a number of the company's
spirit of imagination to form an abstract stucture. It is called the corporate culture. The
company aims to reflect the spirit and culture of a business. The company's leading ethical
corporate culture of ethical business decision. To take advantage of a very high profit culture
will not violate others' interest. The most important thing is the culture of the organization you
have on the organization.
Costamare, Rena company is mainly focused on time-bound business address. The majority of
the corporate culture and business activities involve guidance. The Company believes that it is
worth saving money, saving time. Keep the light from each of the business interests of its
customers behavious. This is the process of pursuing profit, people could easily ignore parts of
the environment and society. Assuming that the company operates the city staffs of the marine
company, meanwhile, helps to regulate corporate staffs behavious provided ethical corporate
culture. The accident must be avoided.
Rena smashed into the reef, Costamare company promised to donate 10 million to improve the
condition of the beach. Investment in this kind of environment, and to some extent rebuilt to
handle the basic needs of the local people who will help you in the local area

Ethical isuues : Development of globalization, a series of ethical issues have complicated the
lives of people. Often, they have sex and racial discrimination, human rights, price
discrimination, bribery and the Foreign Corrupt Practices art, dangerous products, there are
pollution and telecommunications.

In some Middle East countries, women's clothing and luggage to the lack of freedom. Women's
education is not possible to assess. Another discrimination dedeloped countries towards
developing countries. Ecostore femalisn support and help people living in developing
countries.
In many countries, child labor, human rights, pay and mentioned the abuse. This would
diminish the improvement of the moral issues of corporate social responsibility.
May not be the most exciting thing in the world and the Foreign Corrupt Practices bribery. The
rise of transnational cooperation, especially, when the public is worried about the government
and corporate behavior. He used the money from the people in charge of tthousands Tauranga
recoverying near the beach, take for example Rena. People are not sure what the money is used
in exactly the right place.

Maritime New Zealand:

Maritime New Zealand will take responsibility for this tragedy. Maritime New Zealand, the
New Zealand government, the local council, the media and help take care of the company.

MNZ director gives directions for the whole system. The chief executive of the plan and take
responsibility for risk assurance and strategic plans. Safety and General Manager of the
response and the grief of radio navigation aids, from New Zealand to introduce Center. All
financial, information services, business management services and education services are
handle by the General Manager of Corporate Services.
Astrolabe Reef near Tauranga Harbour in Rena grounded. Maritime New Zealand (MNZ)
Marine Pollution Response Team and the National Oiled Wildlife Response Team members
were mobilized immediately after the incident. MNZ Maritime Incident Response Team will be
enabled at the same time. How is that going to happen in the first place, from the grounding,
there are many questions that need to be answered in the coming months and years, in the light
of the new protocols were in place to respond to the full economic effects of a clean-up of the
conventions of the International Maritime Organization, New Zealand is particularly important

when the liability is approved. How to prepare for what's new maritime environmental disaster
in New Zealand that will define the future is clear in this case.

It is hoped that a twenty-four hour response That can be used as a separated leak Oil, but MNZ
6 October 2011, Evening National Scene Commander Rob Service Leave a comment would
need to be escalated.Early indications are that the test is separated fromBlocked, an observation
aircraft earlier To ensure that the day would be a significant mitantat Extends about 2,000
meters from the ship. On the scene at the time, said the commander Service The other options
that are separated Considered, but the answer is that the players in the team On-water recovery
operation should be prepared And a shoreline clean-up.
Preparations were made for double-hulled To start pumping oil from the tanker Awanuia
Ship. Was chosen because it can Awanuia Oily substance, which hold 3,000 tonnes of oil
All take a cruise. Actual pumping Get underway until the 9th of October at 8:30 am And was
initially hindered severe storms. Up to 800 people in retaliation for oil spill Team (number
when, in terms of how Skills of people, including members) are required Incident Command
Center and People In the field. , Bay of Plenty Regional Council and beyond "Operation Beach
Clean" established Registration includes 6,000 volunteers May be associated with the clean up.
Forest, National Oil Wildlife Response Committee (NOWRT) 14 teams of 85 people
Leave work and animal include, With expert staff and ornithologists Oiled caught Treatment
Experience Birds. The staff working in the Department of Defense NOWRT starred. A wildlife
treatment and Te rehabilitation facility established Oiled animals are cared for by the Maunga,
With more than 60 rare New Zealand dotterels Emptively hold
Environment responsblity : MNZ has more influence in the context of this case. The weather
was a major cause of this disaster. The weather was very stormy time cruise ship disaster, oil
containers because of the wind and the sea had failed to turn up to 19 degrees of losing their
balance. 40-90 heavy wind and the waves washed-out containers. Helicopters are also due to
the bad weather did not help. Slipping all containers and mixed up in the sea. More bad
weather on the day to leave the ship to turn over rocks and staff.

Mainly related to a company's environmental responsibility to society and the environment.

And consider the needs of others in any way responsible for the actions of witholding their
organizations need to be able to respect all others.
Led to a disastrous impact on the marine environment of the vessel Rena smashed. Researches
leaked oil and contaminants in sea water contaminated sea creature and birdlife is shown that a
necessary thing. For those who live in the area of human Rena accident generated some healthy
problems. Beach and coastal closed and the recovery of the costs and the volunteers had put
into the project. A company that deals with maritime activities, which has the responsibility to
maintain a healthy and clean marine environment. With decisions, should be taken to fully
consider.

Technology : - Today, technology plays an important role in every field. At the time of the
accident, the crew of the ship Rena lot of technology, but how and where they use the
technology and equipment to be confused with those decisions. We have the right skills and
training to use the tools that they say. Due to the lack of the use of technology in the area of the
oil spill on the first day of the data showed that they do not use tools to solve this problem is
inclined from 1 to 2.8 km. Clean and remove protection from the sea and the beach will take
several months. According to the problems identified in the inspection of the ship before
leaving Australia and China.
Corporate Governance : Diana ship Rena owner of the ship's company. How to respond to
the moral perspective of the organization to realize that their external and internal motivation.
Diana Shipping Company to motivate you know it from their perspective as follows: The company and the employee's interest in the conflict of interest when it starts to make sense
to judge each other. Never use an average of the Company's interest in their individual
employers. The company gave the legitimate interests of the employer duties arise. The owners
are discovering the personal use of the company's corporate opportunities to take chances. At
the time of the disaster, the staff and management of the board was interested in interfering
with each other. Both are confused about how to work together. Undermine the interests of both
communication and problem solving techniques.

Honesty and private business, the company must resolve any problem. Instead of blaming
others, it is necessary to have done their duty with honesty. The ship Rena, that are responsible
for this tragedy as a board member and the other blames. At that time, it is better to work
together to solve the problem and stop the protection of the sea of oil. Every company has their
own laws and regulations. These restrictions make it or the company does not work, personal
responsibility as an employer. Can be used to achieve the goals of the employees of the
company law and regulation.
Plays an important role in the organization of the internal report. To which the employee is
employed by another means to recover any decision or take action.

The company operates a system of corporate governance for sustainable development can be
defined as a set. It consists of the internal corporate governance and external corporate
governance. Here, the internal organizational structure and corporate governance refers to the
relationship between the shareholders and the board of directors. The relationship between
corporate governance codes dealing with external stakeholders.
Rena's case, the company's strategy time-charter of the major liner companies, geographically
diverse group of financially strong and faithful to its containerships. According to the
investigation, Rena's captain was trying to take a short cut to save time. Otherwise they would
have to wait until the next day when they enter the port, the Port of Tauranga was going and he
was told to arrive at a certain time in the evening. He took a short cut over a cliff if he thought
it would be there just in time. It is well covered with water so that the tide of the cliff, and can
only be more, rather than dangerous. They made a mistake. New Zealand is the most expensive
in the sea of people, a lot of water, and as a result of the accident was believed. However,
according to the principle of corporate decision to transit time and maximize profits, thus
ignoring the environmental conditions. Therefore, the internal corporate governance of the
company's training and pay more attention to education staffs, and should focus on its business
activities to protect the environment in the process.

The Triple Bottom Line theory

The triple bottom line approach to the theory that the only cost-benefit analysis is based on the
results of their enterprises and business owners, and are used for the preservation of the social
sphere, rather than in terms of their effects and to evaluate the success is far from the concerns
of the environment. In short, the theory, environmental, social and economic (Roberts, 2002)
emphasizes the balance between economics and ethics of what can be achieved. Financial
sustainability over the long-term financial solidity is aimed at the more volatile and short-term
profits. This theory is consistent and long-term action is to create business plans are the
responsibility of the importance of having the room. Both have long-term financial solidity
plans to meet this requirement, discussed above in the cases of the two companies. However, it
can be confusing when it comes to Greece Costamare Corporation, for example, it is left to
clean up an oil spill exercise that seems to be the lack of a possible project. The company plans
to be able to avoid the calamitous loss would be honored to be a virtue, which aims to increase
the sustainability of Triple Bottom theory, is the opposite.
Another theory is the responsibility of the triple bottom line of people's lives, and he lives in
the assessment of the balance of the social responsibility it entails, is. Tourists often depended
on Greece Costamare Corporation affects them seems to care about this disaster to affect the
way of life in the surrounding community. He came to see if the leak was caused by the
destruction of the environment the company has many tourist environment led to a reduction.
Lastly, under the Triple Bottom Line approach is to begin with an affirmation of natural
resources, environmental protection, it is necessary to have. The organization must be
conscious of the next generation and future generations should utilize available resources so
that the chance of enjoying the same resources. Costamare destruction of the ship grounded by
the Corporation of Greece resources means that the current and future generations, that will
probably affect the environment adversely. On the contrary, Malcolm Rands engaged in the
business of environmentally responsible use of natural resources and the environment in the
store, they come to understand, and this will have a positive effect on the current and
generation. There are advantages to existing and future generations that will follow the
adoption of environmental protection measures. Environmental pollutions and reuse of
resources to avoid the need to preserve the celebration begins.

So these three factors, namely, environmental, social and economic essence they are a part of
society to fulfill their roles and that is not only a source of civilization towards ensuring a
harmonious partnership to guide the action of a particular business entity to make money.
Stake holders : Thus, employees, stakeholders, customers, the public and the corporate
environment, including the external, factors. Well the company is often a consideration
stakeholders' to take an interest. Corporate stakeholders to gain from the benefits, they may be
supported by the development of a corporate sustainabe way. Breached the corporate interest of
stakeholders, some of the obstacles that prevent the growth of the company.
Has put a lot of effort in improving the condition of the sea Costamare Tauranga area. Since the
number of the company and penalty charges, Costamare stakeholders' interest in and to try hard
to protect them. In that case, there will be elements of the stakeholders of the company's
growth.

Malcom Brands :
The eco-to the store The company is is completely environmentalism with Help us in, the ecoProtection of the and the some of the the practice of would be unjust, are considered to be and
the of those of their the customer's to the health of will endanger the to reject the of the moral
the business values of the is committed to. Malcolm in the Rand 's the eco-caring for a one of
the is completely a healthy and the in as responsible a the life of to conduct a was attempting to
a severe an ecologist at the is to. In its establishment, especially environmental and trade
policies, corporate social responsibility, on the basis of the business, creating the possibility of
a clear, for example, are represented. CSR is created by thinking and corporate culture, a piece
there at some point, Malcolm Rands reasonable progress and is harmful to the health of the
product without the usual items, the nature of the raising of a business process, basing on the
plans.
The eco-of the store of the new to challenge the the Earth's to the defense of and the away from
the people, and the nature of the is a tough of the chemicals stayed at the the importance of the
the public about the awareness of the to raise the to continue the, the market is to dominate the
the largest companies in the the price of to compete in the and the they are more aggressively in
the marketing campaigns for can afford to the price of and the is a powerful ads in falling into
the the market is share holder is to retain if the. The environment, consider and environment-

friendly stay and the lead will continue, but its products but also to attract customers marketing
strategy not only eco-shop for many companies, allowing copying to traditional products to
reject and organic product you want.
(The eco-to the store, for the 2014)
Once the agent is talking about the issue of the Korean Ecostore Ecostore, a good example of
this aspect. Ecostore korae officials flew to the head of the investigation and its partner's
certificate. Malcolm, CEO of luxury furniture wood products company run by a lot of virgin
forests, as well as agents that founds the Kuru is an environmentally friendly company.
Ecostore in order to preserve the forest as soon as the deal is closed.
Eco-boutique business we are a green business can be called in. However, the most likely
environment for the store's Office for the health of the paper more useful that the
environmental management of the contents of our dedication is reflected in: reuse and
recycling, no microwave, stainless steel lunch in their shared lunches, company, use of cleaneco- use the eco-cleaning products, water, filter coffee machine - to the fair-trade coffee and the
in the hot the chocolate, of organic teas are not, the biological the milk.
Ecostore take advantage of the and of the other resources is also a the rate of are directed into
the one of the not-for-take advantage of the and courageous the leadership of the and the 'of
above-ground' the activity of through the a healthy, for more than in a sustainable the world 's
that make the focuses on a a fair is of the playground Foundation, a. Of its the object in the
guys in the life of and the they are especially in the the health of, the culture of and the the
sustainability of the areas of the are living in the to groups of the effect of any of the the kind of
having a's adventures Making a. Fairground's work as an example of urban eco-village. The
fairground in the Auckland of the city's the heart of the closer to the For more the density of the
eco-Real Estate to look at the The architects for the, by town planners, the developers of and
the the building of providers provide a a wide range of this group with the for a consultation
the process of is beginning to. Malcolm table.With to New Zealand for the first permaculture
eco-villages, a founder of the population, and it's a healthy housing and sustainable living
practical, commercially successful green solutions create the necessary trust in the more
urbanized ecostore becoming his experience brings. ecostore a plan to Around the World in
Maecenas et ipsum to duplicate the so that the for a successful that's one of the the vibrant, a
healthy the city of the eco-of the village is to create a. (Malcolm Rands, 2014)

The eco-to the store waste at the for at least and the fuel--efficiency as the to increase the the
manufacturing sector in the on its own Economy Business ethic is translation.
They track and water and electricity consumption set targets, and recycled plastic wherever
possible
they are the supply of the chain of Write changes to to make a of their to buy it Use the power
of use of the raw chemical is a returned to the and the can fill out an in containers of the plant
is are delivered to.
the biological The plant is of the boiler be used and the the equipment in steam in the-Cleaned
up the of this to the heat of the original by using the is located in.
All packaging stability test at grade and quality of the plastic packaging used ensures.
Air filtration, safety and hazard recognition at the highest possible quality and staff safety at
all seriously there. (Rands m, 2013)
Contributed to many aspects of the environment to the store at the confluence of the client
organization, non-governmental, non-profit organization's success.
The labels will the product's the composition of the reflection of a if the to the health of is
harmful to a set of chemicals of the products thought about buying a the customer's between
the awareness of the programs for the has conducted a organisation- the customer, the small by
manufacturers for and the from the laboratory analysis, by this abusive Inappropriate Content
on the edge of of products to the quality of the to demonstrate and From the. Of this firms in
the eco-is committed to of the green The company is analysis of the the publication of the after
a the eco-to the store the positions of the to help the and the the health of and the the eco-the
dangerous of the chemicals reject
A governmental- organizations buy products, the importance of social awareness campaigns to
encourage and press, and government agencies charged environment of harsh chemicals and
small suppliers against abusive regimes. Of this in the environment but also for its at the
supplier's one of the of reasonable Help us in by a margin of in a fair the price of that provides
the The company is provide not only one of the the responsibility of the the company 's the
market is the eco-to the store the position of the the opportunity to. (The eco-to the store, for
the 2014)
both the company and the nature of any irritating ingredients and healthy products for people
who are encouraged. Around 2000, a customer came to the office with her shampoo products
Ecostore sodium lauryl sulfate (SLS) presented involved. SLS skin and human health, which
could cause other side effects of the chemical compound is a kind of rushed. After that,

Ecostore in cooperation with other manufacturers to stop and change its strategy. Products must
be under the supervision of the production process and strict formulation of all.
Thus, it is possible to ensure that we maintain a good corporate governance of the company
that will help you see the corporate decisions. Furthermore, the role of corporate governance is
to make a profit for its owner, but also to the society of the environmental, social and economic
values to achieve.

Conclusion :
Rena struck the reef has been pasted to three years. Conservation organization World Wide
Fund (WWF) Rena oil spill on birds and other wildlife that can take many years before the full
impact is known. "Maritime New Zealand, hundreds of birds have been found dead oil has
been reported, and 92 of the National Oil Wildlife Recovery Centre to be cared for," WWF said
in a press release. Behaviors, such as a business could bring disastrous results. Companies pay
more attention to corporate social responsibility, and ethical business decisions when they
could.
Malcolm Rand is a perfectly healthy and responsible care of the environment, trying to live a
life of extreme envirnmentalist personinificaion taken. The green of the country's
environmental problems are small and it has a wide range of geographic and ethnic exposures
(New Zealand) is a pleasure to be a part of, the New Zealand-based company mainly in the
store environment, eco-friendly company. The company's business operations are carried out in
a healthy way. The company's current and future success of their journey, which lead to better
and more sustainable, healthy business.functionally characterized product.Eco is a brand and
fulfill their social responsibility values requiremnts got some great products for getting along.
Eco Store is committed to helping to make more choices about what they buy pepole. The
company is fully disclose the ingredients used in the packaging. Ecostore profit as a percentage
of the fairground at the foundation of the not-for-profits are directed to other resources. Finally
we have to protect the environment envirnomental store products and they all decide to follow
business ethics....

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perspective. Academy of management review, 26(1), 117-127.
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social responsibility. Harvard business review, 84(12), 78-92.
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http://www.ecostore.co.nz/pages/our-story

Ingredients: eco store New Zealand. (2014). Retrieved from

http://www.ecostore.co.nz/ingredients

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https://www.youtube.com/watch?v=mTm52Ev_6Pc
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