MATTHEW AMICI

Havertown, PA 19083
(267) 918-0537
matthewamici@yahoo.com

SUMMARY

More than nineteen years of successful corporate sales experience, including substantial experience as Director
of Franchise Development / Sales Manager with Visiting Angels, Cottman Transmission Systems and Account
Manager with Caliper
Excellent communication, presentation, negotiation and interpersonal skills. Effective and reliable
representation of the organization. Proficient negotiator and closer.
Successfully experienced in national franchise sales; advanced knowledge of franchise law, FDD and required
compliance, advertising and marketing strategies to foster and promote patronage, and to determine and
implement prosperous business expansion.
Strong planner, organizer, and problem solver who can hire, train, supervise and manage personnel, prioritize
multiple assignments, and deliver superior results in highly competitive environments.
Proficiency in Microsoft Word, Excel, PowerPoint, WordPerfect, Lotus Approach, NurseSource Scheduler
(custom computer software package) and HealthQuest Scheduler (custom computer software package).

PROFESSIONAL EXPERIENCE
VISITING ANGELS LIVING ASSISTANCE SERVICES, INC., Havertown, PA
9/2007- 2/2014
Director of Franchise Development / Sales Manager
Responsible for management and performance of sales staff and administrative assistant
Awarded over 320 franchises during six year tenure resulting in $13.2 million in franchise fees
Spearheaded resale brokerage program and pay per click lead generation program
Researched and implemented new territory mapping optimization program
Introduced and implemented creation and oversight of the Process Peak CRM
Direct report to the President of Visiting Angels
Restructured sales compensation plans to maximize sales efforts
Project managed creation and oversight of content and graphics for new sales materials including sales website,
sales packet, web portal landing pages and e-drip email campaign
Key Accomplishments:
112% of plan in 2013
Averaged 25 personal new franchise sales per year
Doubled number of territories sold from previous year in first year as manager
SHS FRANCHISING LLC, Sandy, UT
2/2006- 9/2007
Director of Franchise Development
Responsible for single, multiple and Master territory development
Cultivated and maintained strong professional relationships with franchise consultants and brokers
Attended Franchise Consultant conferences
Converted consultant, warm web and call in leads to gain national franchise sales of new centers
Educated prospects concerning the complexities of franchising, compliance and procedures
Conducted franchise candidate and consultant webinars
Key Accomplishments:
Quadrupled number of franchisees in six months
Closing ratio of 1:10 qualified leads generating $600K in fees
COTTMAN TRANSMISSION SYSTEM LLC, Horsham, PA
1/2004-2/2006
Franchise Development
Cultivated and maintained strong professional relationship with franchise consultants and brokers
Converted consultant, warm web and call in leads to gain national franchise sales of new centers
Attended Franchise Consultant conferences
Educated prospects concerning the complexities of franchise law, compliance and procedures
Negotiated sales agreements of existing centers
Key Accomplishment:
Closing ratio of 20%:35 contracts within one year

CALIPER, Princeton, NJ
2003-2004
Account Manager (2004)
Managed and grew existing accounts/book-of-business for company that provides corporate HR/employee-hiringand-development solutions and consultative services
Analyzed corporate client HR functions by interpreting proprietary personality/ behavioral assessment profiles
Conducted group seminars
Supervised up to 8 employees
Key Accomplishments:
Hired as Marketing Representative, promoted to Account Manager
Managed a number of major accounts for multi-billion dollar/Fortune 500 companies and corporations
Sales Consultant (2003-2004)
Generated cold-call leads; converted prospects to clients; performed front-line sales of consultative services (long
term/short term sales cycles)
Collaborated/created proposals for RFPs detailing consultative solutions
Negotiated/closed deals with C level executives ranging from $10,000 to $250,000
NURSESOURCE INC., Upper Darby, PA
1997-2003
Founder/President/CEO
Oversaw day-to-day operations of a company licensed through the Department of Public Welfare providing in-home
and in-facility nursing care and assistance to the elderly and mentally handicapped,
Hired, discharged, evaluated, supervised, and managed staff of up to 50 employees
Key Accomplishments:
Successfully maintained a consistent annual growth rate of $0 to $2.5M over the course of the company's
existence
Single-handedly managed all aspects of business administration, operational procedures, and client services
Conducted orientation of all new employees; provided annual employee training sessions
Developed and implemented NurseSource Scheduler (custom computer software package)
Maintained a perfect legal record, including no liability lawsuits and no worker's compensation claims
Served as member of both Philadelphia County and Delaware County Chambers of Commerce; Philadelphia
County and Delaware County Services for the Aging (COSA); and Mental Health Association of Southeast
Pennsylvania. Received numerous verbal and written commendations for outstanding service to the community
from clients, families, doctors, facilities, colleagues, and employees
HEALTHQUEST MEDICAL SUPPORT SERVICES, Philadelphia, PA
1993-1997
Co-Founder/Vice President / Director of Sales & Marketing
Oversaw day-to-day operations of a company that supplied nursing homes with a staff of up to 50 professional
nurses (RNs, LPNs, CNAs)
Generated sales through cold calls and visits to nursing homes and ALFs
Provided marketing and advertising through industry-specific publications
Negotiated all employee/facility contracts
Key Accomplishments:
Assisted in the start-up of the company and successful maintenance of a consistent annual growth rate of $0 to
$2M over the course of the company's existence
Researched, developed, and maintained client base; successfully researched expansion into new market base
Developed and implemented HealthQuest Scheduler (custom computer software package)

EDUCATION
The University of Pennsylvania, Philadelphia, PA
Major: Philosophy/Minor: Business (1990-1993)
Key Accomplishments:
Achieved Dean's List status in 4 semesters
Attended school on a partial scholarship
Founded The Philosophical Society
Successfully completed numerous consultative selling training workshops and seminars.

PROFESSIONAL DESIGNATIONS AND AFFILIATIONS

International Franchise Association

MATTHEW AMICI

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