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Publication Overview
The digital TV and video streaming industry has changed beyond recognition and it continues to
evolve. Consumer habits are shifting from broadcast TV to on-demand content especially
streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms
such as smart phones, tablets, and Smart TVs. This report offers a wealth of information on the
Video Streaming market including:Development and general trends in regards to the transformation of broadcasting;
Global statistics;
Key trends taking place in online and mobile video media;
IPTV analysis and a market overview, with some statistics and results from recent industry surveys;
IPTV major players overview including; Netflix, Apple TV, Foxtel, Stan etc;
The Triple-play Market;
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Overview of the Mobile TV market;Digital radio market analysis, listener statistics and regulatory
measures.Researchers:- Paul Budde, Henry LancasterCurrent publication date:- April 2015 (1st
Edition)
Executive Summary
Competition is hotting up in the Video Entertainment marketVideostreaming is finally taking off
with more and better broadband coming available to more and more people. There has been an
explosion in video applications over broadband, they are now being used by many different
industries for advertising, marketing, demonstration, entertainment and communication purposes.
Online video streaming or IPTV already makes up the largest component of internet traffic, and is
set to continue growing faster than other digital formats.
Unlike in the traditional video entertainment industry, were industry concentration is the name of
the game, streaming video is enjoying a far more healthier level of competition as more and more
companies enter this extremely promising market. The most successful of these has been US-based
Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and has seen
its international subscriber base triple between 2012 and 2014. In early 2015 it also entered the
Australian market and the threat of its arrival along has seen massive changes to the market here
with lower prices, more choice and increased content.
Competition in the Video Entertainment market has reached fever pitch. Driven by the popularity
of Netflix all players in the Australian entertainment market were put on full alert. Belatedly
Foxtel lowered the price for its pay TV service to address affordability concerns, but it remains a
premium service and it will be interesting to see if this finally leads to some real growth for the
company. Its triple play model will also address the relative high churn the company is still facing.
Telstra and Foxtel are also going to compete head on with each other, aimed at combined beating
the rest of the competition.
Access to premium content will continue to be a key issue for companies such as FetchTV, STAN
and indeed also Netflix Australia, as News Corp (Foxtel) has well and truly tied up this market.
Overtime those exclusivity contracts will need to be renewed and that will be the time when others
will start claiming their share of the premium content market. In the meantime FetchTV is
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positioning itself as the alternative to Telstra and Foxtel and is delivering the best one-stop-shop
service on a very user-friendly platform.
The telecom and ISP players in the market, provide their video streaming services to their
customers uncapped, so this doesnt count against their broadband downloading limitations.
TV series rather than movies are driving the current developments. Sport remains tightly controlled
by Foxtel and they have so far no serious competition from the video streaming companies. Movie
content available under the basic IPTV subscription - remains mostly B- or C-rated; A rated
material and new releases are only available at extra charges. BuddeComm remains pessimistic
about the fragmentation of the proprietary IPTV business models of most of the players. We
predict that consolidation will have to happen.
By far the largest growth in video entertainment comes from user-generated content services such
as YouTube, Facebook and a whole new range of services of short, and even super-short, videos.
Catch-up TV would be the second largest category.
Mobile TV/video is forecast to grow strongly, although not quite as dramatically as initially
expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi
more than over a cellular network.
These developments will significantly influence IPTV developments and future models will
therefore have to be substantially different from those of today. The best way to envisage this is to
look at the smart devices which provide app-like interfaces to new content services that supply
instant streaming.
There is a correlation between the availability of high-speed broadband and IPTV usage and it is
envisaged that further increases in high-speed broadband penetration will drive new IPTV
developments. The rapid growth of smartphones and tablets is also giving this market a boost, as
well as new business models such as pay-per-view. New IPTV services are already being streamed
over these devices as well as over gaming devices.
The interest in video streaming services has also led to an increase in online advertising. This is not
limited to the fixed networks, also the mobile networks are enjoying continuous growth advertising
revenues.
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The report also includes extensive chapters on Mobile TV and Digital Radio.
Companies mentioned in this report include:
Telstra, Optus, Internode, TransACT, TPG, engin, FOXTEL, VOD, Quickflix, Netflix, ABC,
Ninemsn, Yahoo!7TV, Hulu, iiNet, SBS, Seven Media, AARNet, Apple, BBC, FetchTV, Getflix,
Google TV, Hoyts, Netbay, Tabcorp, Ten Network, YouTube, John Fairfax, Nine Network, STAN,
Southern Cross Austereo, Australian Radio Network (ARN), DMG, Macquarie Radio Network,
Chemist Warehouse, Coles, Community Broadcasting, Vodafone, FANGO, myTVR, Beem and
Zeebox.
Browse complete Report on:
http://www.jsbmarketresearch.com/telecommunications/r-australia-video-streamingvod-iptv-mobile-tv-170306
Table of Contents
1. Broadcasting changing beyond recognition
1.1 Digital media players connecting smartphones to TVs
1.1.1 Google Chromecast
1.1.2 Brief case study: YouView
1.2 Cloud computing and broadcasting
1.3 Move towards channel unbundling
1.4 Broadcasting is moving to broadband
1.5 The gigabyte household needs FttH access
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1.6 Digital TV
1.6.1 Digital TV market overview
1.6.2 Other key trends
1.7 Pay TV
1.8 Cable TV
1.9 HDTV
1.9.1 HDTV market overview
1.9.2 Ultra-HD/4K TV
1.9.3 BitTorrents deal with CE manufacturers
1.9.4 3D TV
1.10 The Smart or Connected TV
1.10.1 Introduction
2. Trends and Developments in Video Streaming
2.1 Definitions
2.2 The video streaming market
2.2.1 Market Overview
2.2.2 Market statistics
2.2.3 Market fragmentation inhibits growth
2.3 Online video media
2.3.1 Introduction
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3.2.10 Hulu
3.2.11 iiNet
3.2.12 Netbay IPTV
3.2.13 Netflix
3.2.14 Ninemsn
3.2.15 Optus TV
3.2.16 Quickflix
3.2.17 Special Broadcasting Service (SBS)
3.2.18 Seven Network
3.2.19 Stan
3.2.20 Telstra Media
3.2.21 Ten Network
3.2.22 TPG
3.2.23 VOD Pty Ltd
3.2.24 YouTube
3.3 Competition is hotting up in the Video Entertainment market
3.3.1 Introduction
3.3.2 Still not a level playing field in access to content
3.3.3 Content the next regulatory war zone
3.3.4 Where are we today?
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