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Ryan McMurray

ENG 3183
Authoring in the Information Age
7 April 2015
Annotated Bib
1.
My first source I went about researching was one that I found very close to home. I chose to do
this project over a broad sort of topic, but basically I wanted to examine certain technology and
how it has or will become outdated in small business and every day life. The first machine that
always came to mind for me was the fax machine when thinking about this subject. I decided to
talk about this machine with my father and uncle, President and VP of McMurray Metals
corporation. The business has been around since the forties, and they have grown and seen each
type of way technology can affect their business and change over that time in their setting of
Dallas and Houston. This sort of upfront primary research, even though it is close to home, is
extremely beneficial to my overall topic and discussion. They told me about how, Even though
the fax machine is certainly become and outdated use of transferring information, there is certain
laws and rules that keep the machine vital as a lot of establishment do no like dealing with email
still. They would go on to say that, There is no use of tablets, wearables, or smart phone usage
in the business at all. We actually barely have a working website. The idea that some of this
technology could benefit us certainly holds some merit, but we cant deny that we believe the
saying that if its not broke dont fix it. What we have here is the other side of the argument that
without the new technology you are going to be left behind. I can understand their views, but
worry that this kind of mindset will certainly hold them back in some ways.

2.
The next source to examine is one that comes from Wired Magazine titled, No, Really, The PC
is Dying and its Not Coming Back. The article states blatantly at the beginning that, Market
research outfit IDC has revised its prediction of PC shipments in 2015 downward. Its projecting
a drop of nearly 5 percent this year, worse than its earlier forecast of a 3.3 percent decline. This
is comparable to the 74 million IPhones apple sold in 2014. The entire article is about the
advancement of technology and the blatant and odd face that PC usage of all things is seeing
such a vast decline due to tablets and smartphones. The PC computer is something that has to be
possibly listed as endangered. This kind of talk would be madness ten years ago. In that short
amount of time different ways of accessing and distributing information has made the bulkiness
of a computer seem almost out of vogue to some people and businesses. Inflation and other
factors arent helping either, PC companies are bleeding money now, According to IDC, the PC
market shrank 0.8 percent last year to $201 billion. This year, it expects that number to balloon to
6.9 percent. By 2019, the firm expects the overall market to shrink to $175 billion, or several
billion less than Apples 2014 revenue ($183 billion). The article talks about how its not just the
compactness and trendiness of the other ventures destroying the PC, but the fact that PC power
in its self is growing weaker each and every day compared the tiny handhelds on the market
today. You can do so much more with these alternatives and this makes the PC less relevant. I do
believe that there Is a lot we can do with alternative to the PC computer, but as a resources of
overall power and reliability Im not quite sure if it can truly be replaced.
3.
My next source also came from Wired Magazine and is titled, Dated or Timeless: Smart
Watches and the Hands-Free Dilemma. I had an extremely difficult time finding sources

through Google Scholar and resorted to using more from Wired. Wired was actually a great
source of information for my topic and I attend to use a lot from it in my final project. The main
question this article asks is What happens when a new revolution crashes into an old
revolution? The article describes the similarities of the development of phones, cellphones, and
the newer wearables appearing on the market. The talk that each of these things were going to
change so much of the future, was always somewhat true to an extent, but usually oversold.
Simply put the very first cellphone didnt cause homophones to become extinct right away. There
is a process to new technology coming in and shaking things up. Its the same sort of
development and evolutionary process Music and Film distribution goes through. The article
discusses the factors that go into this like the cool factor and how, No question smartphones and
accessories are among the coolest technological innovations in history. But as the journalist Tom
Wolfe noticed when he turned his eye toward the revolutionary car culture back in the early
1960s, very few social movements were ever more fascist than those that shared the same
philosophical core as consumer culture: the idea of cool. If you think about it, cool is one
ideology among others. Even though it may somewhat more open-source than most, like any
other ideology, it imposes certain rigid standards. This article does so much to argue the point
that new tech has its place and it takes much more time than ever anticipated to discover what
place that is. This is the sort of argument I wanted to mirror in my project.
4.
The next source I researched came from Google Scholar titled, Nokias Bad Call on
Smartphones. The article discusses the company Nokia, and how it completely messed up what
could have been one of the greatest decision and company ever made. Seven years before the
IPhone released Nokia showed prototypes of its touchscreen color phone, and another prototype

for a tablet like computer. These were the first of their kind and preceded anything that Apple
ever released or worked on. In 2007, Nokia ended a 14-year-run as the world's largest maker of
mobile phones, as rival Samsung Electronics Co. took the top spot and makers of cheaper phones
ate into Nokia's sales volumes. Nokia's share of mobile phone sales fell to 21% in the first
quarter from 27% a year earlier, according to market data from IDC. Its share peaked at 40.4% at
the end of 2007. Nokia was in a place that not many other businesses could say they were at,
they were in the meta. This meta was the beginning of a giant technological shift that could have
made them one of the most successful companies of all time. As the articles states, Consumers
never saw either (meta smart) device. The gadgets were casualties of a corporate culture that
lavished funds on research but squandered opportunities to bring the innovations it produced to
market.. It was a company that didnt really believe in the smart phone or tablet, and in so
many ways financially they paid the cost. The article argues that the company stayed
traditionalist and was always scared to take that next step out of their comfort zone. This lead to
their fall from grace, and I am inclined to believe that if they did just realize their vision that they
would be a household name still today.

5.
The last article comes from Ajx Persaud and Irfan Azhar titled, Innovative Mobile Marketing
via Smartphones, Are Consumers Ready? and it was found through google scholar. What the
article describes and talks about is an overarching theme that is going to be incorporated in my
project, is the consumer, or better yet the mass population, ready for the vast amount of changes
and nosiness of technology becoming more nad more a staple of every day life. In a world that
knows more and more about you every time you tweet, are the people prepared for the fate of

having that information out there. The article describes how, For these consumers, the mobile
phone is not only a personal device used to stay connected with friends and family, but also an
extension of their personality and individuality (Grant and ODonohoe, 2007; Sultan and Rohm,
2005). For marketers, the widespread adoption of mobile phones represents a huge marketing
opportunity to reach and serve consumers anytime, anywhere (Grant and ODonohoe, 2007;
Roach, 2009; Barutc u, 2007). Paradoxically, While consumers adopt mobile phones to enhance
their private and social lives,marketers see mobile phones as a marketing channel. Basically the
more and more we rely on something, and the more and more that something learns about us, the
more and more we become dependent on that thing. New technology constantly being introduced
means that we are constantly going to be going through this stage of infancy and dependence
with new devices. The article even talks about how telecom carriers are encouraging
smartphone users to take advantage of all of these feature by offering consumers data plans that
persuade them to use their smartphones more often. It is a never ending cycle of dependency
being fulfilled by a power out of the consumers reach. This article argues that the effectiveness
of mass marketing though technology is inevitable due to the amount the consumer relies on
technology. I tend to agree that this is just one of the ways I can look at how technology has
changed things from the past.

Works Cited
Alba, Davey. No, Really, the PC Is Dying and Its Not Coming Back. Wired 13 Mar. 2015 : n.
pag. Print.
Macgill, Jared. Dated or Timeless: Smart Watches and the Hands-Free Dilemma. Wired : n. pag.
Print.
McMurray, John, and Robery McMurray. Technology and Small Business. 7 Apr. 2015.
Persaud, Ajax, and Irfan Azhar. Innovative Mobile Marketing via Smartphones. Marketing
Intelligence & Planning 30.4 (2012): 418443. Web.
Troianovski, Anton, and Sven Grundberg. Nokias Bad Call on Smartphones. Wall Streen
Journal (2012): n. pag. Print.

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