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Introduction
Macro Analysis
Mission &
Vision
Strategy
Formulation
Internal
Analysis
Macro
Environment
Industry
Analysis
Risks &
Opportunities
Analysis
Macro Analysis
Country
Competitiveness
Analysis
Environmental
Analysis
Region
Micro Analysis
Industry Analysis
Demographic,
Economic,
Natural,
Technological,
Political and
Cultural forces
Economic conditions
Economic policies
Economic systems
Economic condition
Economic policies
Economic System
Colour
Blue: feminine and warm in Holland; but masculine and cold in Sweden
Green: favourite in Muslim world; but represents illness in Malaysia
Red: popular in communist countries; but represents disaster in Africa
White: death and mourning in China and Korea; but it expresses happiness
in some countries. Also it is the colour of bridal dress.
Factors:
Size, growth rate, age composition, sex composition of population, family
size, educational levels, economic stratification of the population,
language, caste, religion, etc.
E.g. Decline in birth rates in USA have affected the demand for baby
products. So Johnson & Johnson repositioned their products like baby
shampoo and baby oil, to the adult segment, particularly to females.