Harlan

Kilstein Ed.D.
h1p://supersiteformula.com

Rule Number One of Cura?on: Thou Shall Not Be Boring!

 How it works:
You collect ar?cles/posts/photos of interest
You link to them on your site
Examples: www.DrudgeReport.com www.CityOwls.com
www.Pictarine.com www.Punchfork.com

Advantages:
There is very li1le work involved
Legal issues arent likely to occur

Disadvatages:
No content on your site = poor Google rankings
You should change headlines and dont steal photos.

 How it works
Create a numbered list for something specic.
Combine text and photos in a slider for best eect
Example: www.hungtonpost.com www.whitehouse.gov
www.bleacherreport.com www.mashable.com

Advantages
These posts are viral
These posts are memorable

Disadvantages
Technical seUng up the slide show

 How it works
Create a list of ?ps regarding your niche.
Combine text, photos and videos as proof
Example: www.celebrityballa.com www.food52.com
www.diyfather.com www.gawker.com

Advantages
These posts are very informa?ve
These posts get a lot of social sharing and comments

Disadvantages
None

 How it works
Create a numbered list about a passionate topic.
Take a posi?on
Can be list, photos, or slider.
Example: www.policymic.com www.techcrunch.com
www.forbes.com www.thesavyreader.ca

Advantages
These produce a lot of opinions
These posts get a lot of social sharing and comments

Disadvantages
None

 How it works
Stake out both sides of an argument.
Bring photo, video, ar?cles as proof
Example: www.balancedpoli?cs.com
www.digicamguides.com www.cnn.com

Advantages
These produce a lot of opinions
These posts get a lot of social sharing and comments

Disadvantages
Lots of research to do the job well.

 How it works
Find all the ques?ons on a par?cular topic.
Put them together in a list (5 ques?ons before you)
Example: www.forbes.com www.shape.com
www.usnews.com

Advantages
You are helping readers with some crucial decisions.
These posts connect you with the reader and build trust

Disadvantages
None

 How it works
Find the best videos on a par?cular topic.
Put them together in a post
Example: www.hockeyghts.com www.magnify.net
www.foodnetwork.com

Advantages
People love video and will spend ?me watching them.

Disadvantages
None just make sure to watch all of the videos rst!
They maybe seeing ads that you dont get credit for.
Make sure you have rights to use that video.

 How it works
Find the best podcasts on a par?cular topic (or best
episodes)
Put them together in a post
www.girlfriendology.com www.denofgeek.com
www.stockmarket101.com

Advantages
You are saving people a lot of ?me.

Disadvantages
None dont be afraid to disagree with one of the
podcasts. People want your opinion.

 How it works
Curate material from sites that ac?vely protect their
content. Most newspapers and wire services.
You post the content, they nd it, and you get a legal
le1er in the mail.

The Services and Contents are protected by copyright pursuant to U.S. and interna?onal copyright laws. You may
not modify, publish, transmit, par?cipate in the transfer or sale of, reproduce (except as provided in Sec?on 2.3 of
these Terms of Service), create new works from, distribute, perform, display, or in any way exploit, any of the
Content or the Services (including sodware) in whole or in part.

Advantages
None

Disadvantages
Massive legal liability

 How it works
You create a list of your favorite websites on a topic
You add the good/bad points of each website

Advantages
Much higher respect from your tribe

Disadvantages
Some people fear that sending people to other sites will
cause you to lose trac.

 How it works
You use a Twi1er tool with a search func?on.
You search the most popular keywords in your niche on
Twi1er

Advantages
You become known as the person with the fastest news
on the topic.

Disadvantages
You have to fact check the sources and make sure its
true.

 How it works
You nd interes?ng content and rewrite it in your own
words.
You link to the original source.

Advantages
You can use material that otherwise is o limits.
You get original content

Disadvantages
There are some very few sites that even prohibit you
from this. Probably not very enforceable.

 How it works
You go out and nd the best photos on your topic or
ques?on.
You ask permission to use them and link to them. If no
permission, just link to them

Advantages
People love looking at photos.

Disadvantages
For this to work, you need someone asking permission to
use photos or use public domain photos.

 How it works
You use Long Tail Obscure Keywords as your ar?cle
keywords.
You use these keywords in your intro, your outro, and
with an <h2> tag before the curated content.
Link back to the source one ?me
Advantages
You are building Google love. Con?nue this un?l your
posts consistently rank on page one.
Disadvantages
At the ?me you do this, you have very li1le trac.
People arent searching for these terms.

 How it works
You switch Long Tail Buyer Keywords as your ar?cle keywords.
You use these keywords in your intro, your outro, and with an
<h2> tag before the curated content.
Link back to the source one ?me
Advantages
You will dominate the searches for all long tail buyer
keywords.
You can make some good money selling products, aliates, or
AdSense.
Disadvantages
You are going to get small trac but its the right trac.
You get to deal with idiots who ask why you arent on page 1.

 Do not use pictures without permission.

Ge1y Images makes signicant income sending
legal le1ers out to bloggers who (stupidly) use their
images.
If someone puts a copyright image on a photo
sharing site and you use it, you have no defense.
Use only:
Public domain images
Site where you are allowed to use images.
Images you buy yourself

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