SURVEY: INSTANT NOODLES AS A QUICK MEAL

Demographics

Gender
Age
Occupation

Male
Female
20 or below 21-35
Student
Service

Education

Primary

Monthly Income (Family) (BDT):

Family Size (Number of members):
Location (Major Cities):
Habit regarding quick meal
Quick meal is something I prefer

Below 5k
1-2
Dhaka

36-50
51-65
Above 65

Business Others
Unemployed
Secondary College
Others
University
5k-25k
26k-45k 46k-65k Above 65k
3-4
5-6
7-8
Above 8
Chittagong Sylhet
Khulna Barisal

Always

Often

After consuming, I store the left

(quick meal)
I usually store the quick meal in

Always

Often

Rarely Never
Sometimes
On an average per week Ive quick
1-3 times 4-6 times
7-9 times 10-12
12+ times
meal
times
I usually have quick meals during
Morning
Late
Evening Late
No Specific
Afternoon
Night
Time
For a quick meal, I usually have
Bread
Cereal

Rice
Others
Roti/Paratha
My average budget for a quick
BDT 10-20 BDT 21-30 BDT 31- BDT 41- Above BDT 50
meal is
40
50
I mostly need quick meals during Strongly
Agree
May Be Disagree Strongly
rush hours
Agree
Disagree

Sometimes
Cooking
Refrigerator Containers
pan
storing meal is inconvenient
Strongly
Agree
May Be
(satisfaction)
Agree
On a working day, I prepare quick
16-20
5-10 mins 11-15 mins
meals within
mins
Attitude towards noodles
I have tried noodles as a quick
Always
meal
I like the taste of noodles in
Always
general
I like to eat noodles in every
2-3 days
I usually prefer the following flavor Masala
of noodles
Curry
Perception: instant noodles as
a quick meal
Instant noodles is a good choice Strongly
for a quick meal
Agree
For instant noodles, I usually have BDT 10-20
a budget/pack of
My favorite brand of
Maggie
instant/noodles is
I think instant noodles is a healthy Strongly
quick meal
Agree

Often

4-5 days

Thai/Chinese

Sometimes

Sometimes
Week
SweetSour

Agree

May Be

Often

Rarely

Never

Plastic
Others
bag
Disagree Strongly
Disagree
21-25
26 mins or
mins
more

Rarely

Never

Rarely

Never

Fortnight Month
Cream Tomato
Cheese

Disagree Strongly
Disagree
BDT 21-30 BDT 31- BDT 41- Above BDT 50
40
50
Mr. Noodles Kulson

Mama

Agree

Disagree Strongly
Disagree

May Be

Others

I usually buy instant noodles/quick

Super store
meal from (
I can travel far (+2 km) to buy my Strongly
favorite instant noodles or any
Agree
regular quick meal
For instant noodles/quick meal, I Strongly
am brand sensitive
Agree
Presently Im satisfied with whatever Strongly
Im having as my quick meal
Agree
Satisfaction
Preparing quick meal is easy
Strongly
during rush hours
Agree
Presently Im satisfied with my
Strongly
noodles/instant noodles brand/s in
Agree
terms of price
Presently Im satisfied with my
Strongly
noodles/instant noodles brand/s in
Agree
terms of features
I do not like the following about

my present brand of
Taste/Flavors
noodles/instant noodles
Market Expectation
Attribute/s that I look for in my quick

meal such as instant noodles are

Taste/Flavors
A good price for a pack of instant
BDT 10-20
noodles is
A good size of a pack of instant
60 g
noodles (as per the price mentioned
(Maggie cake
above)
size)
The ideal time to prepare quick
5-10 mins
meals should be (expectation)
Expected promotional offer
and present Media Habit
I mostly prefer watching
Information
advertisements with
I usually watch TV between
8am12am
Local TV channel that I usually
watch is
International TV channel that I
usually watch is
I usually listen to radio between
My favorite radio station is

BTV

Nearby
store
Agree

Distant
store
May Be

Agree

May Be

Agree

May Be

Agree

May Be

Agree

May Be

Agree

May Be

Cooking
Time

Quantity Price

Cooking
Quantity
Time
BDT 21-30 BDT 3140
70 g
80g

11-15 mins

16-20
mins

Anywhere
found
Disagree Strongly
Disagree
Vendors

Disagree Strongly
Disagree
Disagree Strongly
Disagree
Disagree Strongly
Disagree
Disagree Strongly
Disagree
Disagree Strongly
Disagree

Price

Health Factor

Health Factor

BDT 41- Above BDT 50

50
90 g (cup 100+ g
siz)
21-25
mins

26 mins or
more

Celebrity Morals
Drama/Humor
8pm
12am4pm 4pm8pm
12am

Emotional
factor
No Specific
Time

ATN Bangla Channel i NTV

Others

News
Drama/Movies

Music

8am12am 12am4pm 4pm8pm

Cartoon Others
8pm
12am

No Specific
Time

Radio
BD Betar Others
Amar
My favorite local newspaper is
Daily Star Prothom Alo
Ittefaq Others
Independent
My favorite local magazine is
ICE Today E Bizz
Shaptahik Binodon Others
My favorite social media is
Facebook Twitter
Youtube LinkedIn Others
Promotional offer that I enjoy the Discounts Bonus
Free gifts Contests Others
most is
packs
For a quick meal, the following

Availability Price
Brand
Promotional
factor is most important
Quality/Taste
offers
If Im given a pack of the tastes I 2-3 days
4-5 days
Week
Fortnight Month
like most, at an affordable price
and at convenience, I can have
Radio Foorti Radio Today

instant noodles as a quick meal

every