MAR6805 Marketing Management

Personal Application 2
Academic Honesty Policy
Individual Assignment Cover Page
Submitted to:
Submitted by:
Your Phone
Number:
Your e-mail:
Date of Submission:
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper
and that any assistance I received in its preparation is fully acknowledged and
disclosed in the paper. I have also cited any sources from which I used data,
ideas or words; either quoted directly or paraphrased I also certify that this
paper was prepared by me specifically for this course.
Signature
____________________________________________________
Overview
The objective of this assignment is to go beyond theory to provide you with the
necessary tools to apply the marketing concepts presented during the week to your
consumer experience or to your organization or the industry in which it operates.
At the completion of this assignment you will achieve the following module objective:
Describe and interpret an industry analysis.

Instructions
1.

Each student will research the assignment and post his/her response
individually by the due date on the corresponding group forum (always on
Sunday before midnight). Read the syllabus for a list of important points to
follow.

2.

You will have three days to respond to other students contributions challenging
others postings; helping others understand a concept through experiences,
examples, and explanations; commenting on others postings and contributing
value to the learning. The MINIMUM number of participation postings is TWO.

2014 Florida International University

Page 1 of 2

MAR6805 Marketing Management

Rubric
The following rubric will be used to grade your work.

Tasks

Expert

Acceptable

Incorporatio
n of Course
Concepts

Adequate course
concepts are
highlighted and
connected to the
application, showing
good understanding.
(26-40 points)

Some course
concepts are
highlighted or
connected to the
application, showing
some
understanding.
(11-25 points)
Some analysis, main
issue(s) understood
but not analyzed
adequately, some
details.

Course concepts are

not highlighted nor
connected to the
application.

(11-25 points)

(0-10 points)

Responded towards
the end. Showed
some interaction
with others.

Posted original
submission late.
Showed no
interaction with
others.
(0-7 points)

Quality of
Analysis
Critical
Thinking

Interaction

Adequate analysis;
shows real depth of
understanding of
main issue(s) and its
implication,
arguments well
supported with
details.
(26-40 points)
Responded well
within time so that
others can benefit
from posting.
(15-20 points)

(7-15 points)

Unacceptable

(0-10 points)
Inadequate analysis,
main issue(s) not
understood, not
much details

Industry Analysis
In this personal application you will refer to the industry in which the organization you
work for operates. If this is not possible, select an industry in which you have worked
before, or an industry you would like to work for in the future.
1) Refer to Chapter 6 (pg. 216) of your text book. Complete an Industry Analysis.
Describe and analyze the following:
a.
b.
c.
d.
e.
f.

Barriers of Entry
Barriers of Exit
Customer Buyer Power
Supplier Selling Power
Product Substitutes
Competitive Rivalry

2) Connect the material in the course to your explanations. Do not ramble, or redefine the concepts, apply them and be precise. Make your points in
2014 Florida International University

Page 2 of 2

MAR6805 Marketing Management

approximately 6 paragraphs; each paragraph should have about 3-4 sentences
at the most.
3) Post your analysis on the corresponding discussion forum (do not attach
documents). Include the reference if you did your own research.

4) Comment on other students work.

2014 Florida International University

Page 3 of 2