CHAPTER 1

FORMULATION
1.1.

Background
From the previous chapter, we have identified customer needs by interviewing and

spreading questioner more than a hundred persons. We got some needs from them and also
analyze them. We make group of needs and rank each of them based on its urgency and
importance. This leads us to the conclusion that we have main problems here:
1.
2.
. Although, the problems mention above are not the main problems of these. We also
consider it in making our new product. We try to make an ideal product that can fulfill all of
the problems mention.
To solve two main problems we should make a new concept of margarine.. From the
assignment 2, we also have specification final for our products. It fulfills the solution for two
main problems and other problems above. So, the final specifications for our product are:
Final spec

No

Specification

Viscosity
Color
Aroma
Freezing point
Melting Point
Natural
Flavor
Homogenity
Adhesivenes
Trans fat composition
Resistance to ant
Nutrition content
Multipurpose
Natural
Time
Cholesterol composition
Spreadability
Practical packaging
Price
Packaging variety
Availability
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Toxicity
Clinically tested
From the final specification above, we can make our product formulation, manufacturing
and supply chain.
1.2.

Product Formulation
The following table below is list of the chemical compounds and its composition for

production our margarine. As we can see in the table below,

Tabel komposisi produk
Compound
Water
Fat
Vitamin A
Vitamin D
Emulsifier
Oil Absorber
Salt
Dye (beta carotene)
Acetoin
Trans Fat
Vitamin E
Magnesium
Iron
Calcium

Composition
%
17,9%
79,6%
1,05 mg/100 g=0,00105%
8,75mcg/100g=0,00000875
%
0,4%
1%
1%
0,15%
0,1%
0%

G
fix
fix
fix
fix
fix
fix

fix

1.3.

Product Prototype

1.4.

Brand, Logo, and Tagline of Dish Cleaning Device

1.5 Market Research

1.5.1. Demand of Margarine in Indonesi

Based on BPS IN 2014, consumption of margarine in Indonesia is 0,572
kg/year/person
The customer of margarine are housewive, restaurant owners and students. But
all of Indonesian consume margarine too. The consumption of margarine in
Indonesia are
Year

Consumption in each week(in

gram)

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2011
2014

2
2

(Reproduced: www.bps.go.id accessed on Monday, 6April 2015)

We can also estimate the consumption of each indonesian in 2016. So the consumption will
be 2 grams in each week. After that, we can also estimate the consumption of margarine in
each year by multipling it with 52. Because each year has fifty two weeks.
Consumption in each week(in
gram)

year
2011
2014
2015
2016

2
2
2
2

Consumption
in a year (in
gram)
104
104
104
104

(Reproduced: www.bps.go.id accessed on Monday, 6April 2015)

We can also estimate how many the population of indonesian. Based on BPS, there are the
estimation of Indonesian population from 2010 to 2035. We can choose the population
estimate from 2010 to 2020.
Year
Estimate
d
Populati
on

2010

2015

2020

238518
80

255461
70

271066,4

(Reproduced: www.bps.go.id accessed on Monday, 6April 2015)

From this data, we can find how many population are in Indonesia by Interpolation. From the
interpolation, we can get how many population are in Indonesia in 2016
Year
Estimate
d
Populati
on

2010

2015

2020

2016

238518
80

255461
70

27106640

25858264

(Reproduced: www.bps.go.id accessed on Monday, 6April 2015)

Is it all population can buy all of our margarine? No. We only sell it for urban. Why? Because
our product is high quality and helathy margarine. We only target the citizen. We believe that
citizen will have enthusiasm in our product than villagers. It is happened because our product
has the ease of using. We believe that margarine will be sold in city than in village. From
BPS, we can find the distribution of population in Indonesia
Year
Estimate
d
Distributi
on

2010

2015

2020

0,498

0,533

0,567

(Reproduced: www.bps.go.id accessed on Monday, 6April 2015)

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It is same like the previous. We can also interpolate to find how many distribution of
Indonesian in the city in 2016
Year
Estimate
d
Distributi
on

2010

2015

2020

2016

0,498

0,533

0,567

0,5398

(Reproduced: www.bps.go.id accessed on Monday, 6April 2015)

We have data about estimation of population in 2016 and the percentation of

distribution in each year. We also get dat about estimation of margarine
consumption in Indonesia. From this part, we can calculate how many demand of
margarine in Indonesia
Year
Population
Distribution
Population in City
Consumption of
margarine in a
year(kg)
Total Demand in
2016(kg)

2016
25858264
0,5398
13958290,91
0,104
1451662,254

From this part, we can calculate the demand of margarine in Indonesia in 2016
will be 14.517 tons.

1.5.2. Supply of Margarine in Indonesian

1.6. Production Capacity of Margarine

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