INDUSTRIAL PROJECT REPORT

(BBA-605)
ON

COMPRATIVE STUDY OF PROMOTIONAL

ACTIVITIES OF TWO-WHEELER WITH RESPECT
TO BAJAJ AND TVS
TOWARDS PARTIAL FULFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
(BBD UNIVERSITY, LUCKNOW)

Session 2014-2015
School of management

Babu Banarasi Das University

Sector I, Dr. akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India

DECLERATION
I UTKARSH DUBEY,

student of BBA 6th

semester,

BBDU

University, hereby declares that I have successfully completed my summer

training project report on COMPRATIVE STUDY OF PROMOTIONAL
ACTIVITIES OF TWO-WHEELER WITH RESPECT TO BAJAJ AND TVS. I
hereby declare that all the information provided in this project report are true
to the fullest of my knowledge and it bear no resemblance to any other written
material whatsoever.
In the event of any information provided in this report being found incorrect or
misleading, I shall be liable to any outcome at any at any given day.

Place: LUCKNOW
Date:

ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who

supported me throughout the course of this BBA project. I am thankful for
their aspiring guidance, invaluably constructive criticism and friendly advice
during the project work. I am sincerely grateful to them for sharing their
truthful and illuminating views on a number of issues related to the project.
I express my warm thanks Ms. Nishu Jain for their support and guidance at
my research

PREFACE
It was a privilege for us to work in a reputed organization-. This has given us
an opportunity to work in a truly professional environment where team work
score over individual effort, where there is a helpful atmosphere.

A well

planned, properly executed and evaluated training helps a lot in inoculating

good work culture. The project COMPRATIVE STUDY OF PROMOTIONAL
ACTIVITIES OF TWO-WHEELER WITH RESPECT TO BAJAJ AND TVS,
has been made to facilitate effective understanding about the marketing
aspects.
The project training has provided me an opportunity to gain practical
experience, which has helped me to increase my sphere of knowledge to a
greater extent. I have tried to summarize all our experience and knowledge
acquired up till now, in this report. This project is a keen effort to obtain the
expected results and fulfill all the information required.
At the end annexure and bibliography are given for effective understanding.
Thank you for your interest in my project report.

TABLE OF CONTENTS

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Introduction
Company Profile
Research Methodology
Limitation
Data analysis
Finding
Recommendation
Conclusion
Bibliography
Annexure