INTERNSHIP PROGRAMME 2012

Project Outline & Milestones:

Project Outline
The main focus of this project is market research at the Riverside Museum. The
intern will work closely with the Visitor Studies Curator for Glasgow Museums to
carry out vital summative research to help staff understand how visitors are
engaging with the internal and external spaces at Riverside.
The main focus of the work will be carrying out visitor tracking. This will involve
observing individual/ groups of visitors during their visit to Riverside- watching how
they navigate the internal and/or external spaces- and then conducting a follow up
face-to-face interview with those visitors in question at the end of their visit.
Tracking will be dictated by the movements of the visitor/s in question and thus
shall take place both inside and outside the building, as we are keen to understand
how visitors are using the Riverside site- not just the museum.
The intern will then process the relevant data, with the final outcome being the
production of a written report. The Visitor Studies Curator will assist as necessary
but primary ownership of this project will lie with the intern.

Milestones Weeks 1- 4
Establishing knowledge and methods of data capture:

Familiarisation with Glasgow Museums structure and Riverside Museum

ethos.
Familiarisation with Glasgow Museums Visitor Studies remit and reporting
techniques.
Familiarisation with research and evaluation techniques and strategies.
Research previous visitor tracking case studies in heritage organisations.
Training in visitor tracking techniques (and conducting face-to-face
interviews).
Develop project methodology and resources.
Pilot methodology and resources, and amend as necessary.
Produce progress report.

Milestones Week 5- 8
Data capture and initial analysis:

Conduct visitor tracking study and face-to-face interviews.

Review of data captured.
Begin collation and initial analysis of data.

Produce progress report.

Milestones Week 9-12

Final analysis and reporting:

Review of data with Visitor Studies Curator.

Produce first draft of report.
Establish recommendations in consultation with Visitor Studies Curator.
Finalise report.
Present findings to relevant staff.
Evaluation of internship.

Job Profile & Person Specification

Post:

GCC Intern

Job Family/
Grade/Level:

Intern Market Research Glasgow Museums/ Riverside Museum

Grade 1 7.36 per hour
Interviews will be held 20th March 2012

Summary
of Role:

CRITERIA

Working to a strict timescale, independently plan and manage a discreet research project
for Glasgow Museums.

Produce final written report and report on evaluation findings to relevant staff members.

Provide support to Visitor Studies Curator with any additional relevant tasks.

ESSENTIAL

DESIRABLE

EVIDENCE

Education,
Qualifications
& Training

Skills

Knowledge

Educated to HND/ 3rd year

Undergraduate level. Degree
must have research and analysis
component.

Strong analytical, numerical and

research skills.
Presentation skills.
Competent user of MS Office
(specifically Microsoft Excel).
Strong inter-personal skills.
Good communication skills- able
to produce clear, concise reports.
Motivated with the ability to work
independently.
Flexible and adaptable attitude to
work.

General office procedures.

Knowledge of heritage sector in

Glasgow and wider UK.

App. Form

Experience working within a

public facing role.

App. Form

Certificates

References
Interview
Assessment

Research methods.

App. Form

Data analysis and reporting.

References
Interview
Assessment

Other

Interview