Key Issues

Consumer
Habits

Intro

Solution

Implementation
Cost

Meters

Payment
Inaccuracy

Marketing

Conclusion

Objectives
Low Cost

Intro

Solution

Easy
Implementation

Meters

Customer
Interaction

Marketing

Conclusion

Two-Step Plan

Smart Meter

Intro

Solution

Customer
Engagement
Meters

Marketing

Conclusion

Smart Meter

CENTRON
Meter

Utility X
Intro

Solution

Home
Meters

Marketing

Conclusion

Utility Benefits

Inefficient Electricity Distribution

Intro

Solution

Efficient Electricity Distribution

Meters

Marketing

Conclusion

Customer Benefits

Inefficient Electricity Usage

Intro

Solution

Efficient Electricity Usage

Meters

Marketing

Conclusion

Marketing Challenges
No Customer
Left Behind

Historically Poor
Relationships

Intro

Solution

Campaign that
Divide Customer

Meters

Customer
Illiteracy

Marketing

Conclusion

Eco - Awareness

Marketing Solutions
Cost Conscious
(41%)

Tech
Enthusiast
(10%)
Traditional
Consumer
(10%)

Bargain

Intro

Green Consumer
(19%)

Solution

Value Buyer
(20%)

Value

Meters

Premium

Marketing

Conclusion

Eco - Awareness

Marketing Solutions
Cost Conscious
(41%)

Tech
Enthusiast
(10%)
Traditional
Consumer
(10%)

Bargain

Intro

Green Consumer
(19%)

Solution

Value Buyer
(20%)

Value

Meters

Premium

Marketing

Conclusion

emPowering America
90%

100%

100%

80%

90%

90%

70%

80%

80%

60%

70%

70%

50%

60%

60%

50%

50%

79

40%
30%

40%

88

40%

30%

30%

20%

20%

20%

10%

10%

10%

0%

0%

Agree

Agree
Willing to Change Energy
Consumption if it Affects
America's Energy
Challenges

Intro

Solution

Need to Spend Money on

Energy Infrastructure

Meters

88

0%
Agree
Motivated to use a Smart
Meter to Make a Difference
for Future Generations

Marketing

Conclusion

Eco - Awareness

Marketing Solutions
Cost Conscious
(41%)

Tech
Enthusiast
(10%)
Traditional
Consumer
(10%)

Bargain

Intro

Green Consumer
(19%)

Solution

Value Buyer
(20%)

Value

Meters

Premium

Marketing

Conclusion

Pilot Timeline
Notification of Pilot Member

Week 1

Pilot Response

Week 2

Week 3

Week 4

Q1#

Q2#
Analyze Data & Savings

Technicians Install Smart Units

2015
Month 1

Intro

Solution

Month 2

Month 3

Meters

Month 4 - 18

Marketing

2016

Conclusion

Conclusion
Utility
Revenue

Customer
Savings

Easy
Implementation

Customer
Engagement

Bear Case of $120k in

Revenue Over 4 Years

Bear Case of $1.8M in

Pilot Savings

3 Month
Implementation Plan

Over 80% Engagement

Expected

Intro

Solution

Meters

Marketing

Conclusion

Appendix A
Smart#Meter#
Unit%Cost%
Bulk%Discount%

%$35.00%%
10%%

Base%Units%Purchased%
Safety%Units%
Total%
Discounted%Cost%Per%Unit%
Total%

%10,000.00%%
%500.00%%
%10,500.00%%
%$31.50%%
%$330,750.00%%

At#Home#Display#
Rainforest+EMU/2+Energy++
Unit%Cost%
Bulk%Discount%
Base%Units%Purchased%
Safety%Units%
Total%
Discounted%Cost%Per%Unit%
Total%

%$60.00%%
20%%
%10,000.00%%
%50.00%%
%10,050.00%%
%$48.00%%
%$482,400.00%%

Appendix B
Unit#Install#Time#Frame#
Installed%Per%Tech%Per%Day%
Technicians%Per%Day%
Units%Installed%Per%Day%
Days%Till%CompleLon%
Weeks%Till%CompleLon%
Total%Units%Installed%

14%
20%
280%
37%
7.4%
10360%

Training#
Supplies%
Trainers%
Technicians%Daily%Wage%
Technicians%Trained%
Technician%Total%Training%Cost%Daily%
Daily%Labor%Cost%
Month%Total%Labor%Cost%
Total#Cost#

%$1,000.00%%(20%meters)%
%$600.00%%per%day/%2%trainers%300%a%day%
%$200.00%%
20%
%$4,000.00%%
4%week%X%5%days%a%
%$4,600.00%%week%
%$92,000.00%%
#$93,000.00##

Specialized#Technician#
Technician%Daily%
Technician%Hourly%
Misc.%Daily%Costs%
Technician%Cost%Per%Unit%
Daily%Cost%Per%Unit%
Total%Install%Cost%Per%Unit%

Misc.#Daily#Costs#
Gas%Per%Day%
Daily%Fixed%Cost%(Truck/%Wear%and%Tear)%
Total%

%$200.00%%
%$25.00%%
%$40.00%%
%$14.29%%
%$0.35%%
%$14.64%%

%$30.00%%
%$10.00%%
%$40.00%%

Net#Cost#Per#Smart#Meter#
Unit%Cost%
Install%Cost%Per%Unit%

%$31.50%%
%$14.64%%

Total%

%$46.14%%

Overall#Cost#
Total%Install%Cost%(Smart%Meter)%
Total%Display%Cost%
Total%Training%Cost%

%$477,966.00%%
%$482,400.00%%
%$93,000.00%%
%$1,053,366.00%%

Appendix C
Electriciy#Usage#
Standard+Meter+
Annual%Usage%
%10,908.00%%
Monthly%Usage%
%909.00%%
Daily%Usage%
%30.30%%
Hourly%Usage%
%1.26%%
Annual%ReducLon%
Hourly%Savings%
from%base%
Electrcity%Cost%
Hourly%Savings%
from%base%
Savings%Per%Year%
Savings%for%Pilot%

0%%

Electricity#Usage#
Smart+Meter+
Annual%Usage%
Monthly%Usage%
Daily%Usage%
Hourly%Usage%
Annual%ReducLon%

%10,580.76%%
%881.73%%
%29.39%%
%1.22%%
3%%

Electricity#Usage#
Smart+Meter+and+Display+
Annual%Usage%
Monthly%Usage%
Daily%Usage%
Hourly%Usage%
Annual%ReducLon%

%9,926.28%%
%827.19%%
%27.57%%
%1.15%%
9%%

Electricity#Usage#
Smart+Meter,+Display+and+Applica<on+
Annual%Usage%
%9,489.96%%
Monthly%Usage%
%790.83%%
Daily%Usage%
%26.36%%
Hourly%Usage%
%1.10%%
%%
%%
Annual%ReducLon%
13%%

%$X%%%%
%$0.13%%

Hourly%Savings%from%base%
Electrcity%Cost%

%$0.04%%
%$0.13%%

Hourly%Savings%from%base%
Electrcity%Cost%

%$0.11%%
%$0.13%%

Hourly%Savings%from%base%
Electrcity%Cost%

%$0.16%%
%$0.13%%

%$X%%%%
%$X%%%%
%$X%%%%

Hourly%Savings%from%base%
Savings%Per%Year%
Savings%for%Pilot%

%$0.00%%
%$43.16%%
%$431,615.93%%

Hourly%Savings%from%base%
Savings%Per%Year%
Savings%for%Pilot%

%$0.01%%
%$129.48%%
%$1,294,847.78%%

Hourly%Savings%from%base%
Savings%Per%Year%
Savings%for%Pilot%

%$0.02%%
%$187.03%%
%$1,870,335.68%%

Appendix C
Connect#and#Disconnect#Cost#
Standard+Meter+
Customer%Base%
%10,000.00%%
Percentage%that%need%service%
20%%
Cost%per%service%charge%
%$25.00%%
Total%Cost%
%$50,000.00%%

Monthly#Fee#Revenue#
Customer%Base%
Percentage%that%change%habits%
Customers%that%change%habits%
Average%Bill%
Average%Savings%
Average%Bill%Savings%
Average%charge%
Total%Prot%per%month%
Billing%periods%
Total%Revenue%per%two%years%

10,000%
90%%
%9,000%%
%$110.00%%
13%%
%$14.30%%
%$3.50%%
%$31,500.00%%
18%
%$567,000.00%%

Monthly#Fee#Revenue#
Customer%Base%
10,000%
Percentage%that%change%habits%
95%%
Customers%that%change%habits%
%9,500%%
Average%Bill%
%$110.00%%
Average%Savings%
13%%
Average%Bill%Savings%
%$14.30%%
Average%charge%
%$3.00%%
Total%Prot%per%month%
%$28,500.00%%
Billing%periods%
18%
Total%Revenue%per%two%years%
%$513,000.00%%
Total%Revenue%per%four%years%
%$1,080,000.00%%

Smart+Meter+
Customer%Base%
Percentage%that%need%service%
Cost%Per%Srevice%Charge%
Total%Cost%
Savings%

%10,000.00%%
20%%
%$1.00%%
%$2,000.00%%
%$48,000.00%%

Appendix D
Cost#Savings#Analysis##
#Smart#Meter#ImplementaMon#/#MarkeMng#
Overall%Cost%of%InstallaLon%
MarkeLng%Budget%
IBM%%
Total#Cost##

%$1,053,366.00%%
%$70,000.00%%
%$200,000.00%%
%$1,323,366.00%%

Cost#Savings##
Connect/%Disconnect%Program%Cost%Saving%
Meter%Reading%Cost%Saving%
Outage%Avoidance%Costs%Saving%
Revenue%Generated%%
Total#Savings#and#Revenue#

%$48,000.00%%
%$216,000.00%%
%$100,000.00%%
%$1,080,000.00%%
%$1,444,000.00%%

Dierence#

%$120,634.00%%

Appendix E
Electricity#Usage#
Smart+Meter,+Display+and+Applica<on+
Annual%Usage%
%9,489.96%%
Monthly%Usage%
%790.83%%
Daily%Usage%
%26.36%%
Hourly%Usage%
%1.10%%
Annual%ReducLon%
Hourly%Savings%from%base%
Electrcity%Cost%
Hourly%Savings%from%base%
Savings%Per%Month%
Savings%Per%Year%
Savings%for%Pilot%

13%%
%$0.16%%
%$0.25%%
%$0.04%%
%$29.97%%
%$359.68%%
%$3,596,799.38%%

Bull+
Customers%who%saved%over%3.50$%a%month%
Pilot%User%
Users%who%saved%
Revenue%Per%Month%
Revenue%Per%Year%

Savers#
Base+
Bear+
90%%
75%%

60%%

10000%
10000%
10000%
9000%
7500%
6000%
%$31,500.00%% %$26,250.00%% %$21,000.00%%
%$378,000.00%% %$315,000.00%% %$252,000.00%%

Charge%Per%Month%
%$3.50%%

Appendix F
#Value#of#outage#avoidance:##
%Customer's%Value%of%Lost%Load:%%
%Customer%per%Year:%%
%Hours:%%
%Average%Cost/kWh%%
%Value%of%Lost%Load%%%
%Annual%Demand%%
%Power%Outages%Avoided%with%Smart%Meters%%
%Total%Value%of%Outage%Avoidance%%%
Total%Value%of%Outage%Avoidance%for%All%Customers%

5%
$0.10%%
0.5%
4125.86%
99%%
%20.84%%
%208,355.93%%

Appendix G
Cost%Saving%Benets:%
Metering%Costs:%
Cost%of%InspecLon%per%Technician:%
Total%Number%of%Customers%
Checks%per%Month/%Customer%
Total%Checks%/Month:%
Time%Required%to%Check%Meter%
Meters%Checked/%Hour%
Technician%Hours/%Day%
Meters%Checked/Day%
Total%Days%Needed%to%Check%Total%Meters:%
Number%of%Technicians%Employed%
Days%per%Month%to%Check%Meters%(%per%Technician):%
Technician%Cost/%Day%
Technician%Cost/%Hour%
Total%Cost%of%Technician%per%Month%
Technician#Cost/#Unit#
Total#Cost#of#All#Technicians/#Month#
Total#Cost#of#All#Technicians/#Year##

%10,000.00%%
%1.00%%
10,000.00%
5%minutes%
%12.00%%
%7.00%%
%84.00%%
120%days%
%6.00%%
%20.00%%
%$150.00%%
%$13.00%%
%$3,000.00%%
#$1.05##
#$18,000.00##
#$216,000.00##

Appendix H
Federal%CommunicaLons%Commission%(FCC)%standards%for%intenLonal%and%
unintenLonal%radio%emissions,%and%safety%related%to%RF%exposure,%parts+1+and+2+of+
the+FCC's+Rules+and+Regula<ons+[47+C.F.R.+1.1307(b),+1.1310,+2.1091,+2.1093.+
%
ANSI%C12.1,%12.10,%and%12.20%standards%for%meter%accuracy%and%performance%
%Local%technical%codes%and%requirements%
A%funcLonal%test%designed%to%verify%the%compliance%to%uLliLes%technical%and%
business%requirements%
ULlity%specied%requirements%that%are%expected%to%exceed%the%standards.%
Examples:%
%Higher%surge%requirements%for%areas%with%lightning%issues%
%Stainless%steel%enclosures%for%close%seaside%locaLons%

Appendix H