Other Pricing Strategies:

One of the additional factors that usually contributes to bidding and the final price is
shipping costs. Buyers look carefully at shipping and handling costs and factor them into
their bid.
You will encourage active bidding if you offer free shipping. Bidders will perceive extra
value in your item and they know there are no additional costs other than their bid price.
More often than not, offering free shipping will more than pay for the cost of shipping the
item.
If you use this strategy in your auctions, make sure you advertise it in the listing. Let
people know about it. Consider mentioning it in the title of the auction if you have room.
How to Set the Price
Before you can list your item, you need to have an idea of what your item may be worth.
In some cases this is not relevant. If you buy wholesale to sell on snapdeal.com, you may
only need to know what it costs you to obtain and list your merchandise. Your prices will
reflect those costs. If you are selling one-of-a-kind items or collectibles, you will want to
have a good idea of the value. Check your local library or book store for pricing guides.
These may give you a good idea of what your item may be worth (as well as provide you
with important information to include in your listing.) Be careful, however, because some
fields use the catalog only as a guideline. In stamp collecting, for example, its commonly
known that certain stamps sell for much more or much less than the catalog price.

You can check for similar items on snapdeal.com. By checking completed auctions, you
can get a reasonable idea of what people are willing to pay.
How to Sell On Snapdeal.com: Pricing Strategy
Many new Snapdeal.com sellers make one of two mistakes: either they overprice items
to an untellable extreme; or they lose money on every transaction by setting low starting
prices with no restrictions. There are three strategies,
Strategy #1

if you are listing a popular item that you are confident will sell for a high

price; one strategy you can use is the ten-day, one cent starting price, no reserve auction.
This is the best way to start a bidding war: pull in bidders early with a low starting price
and no reserve and give those ten days and two weekends to battle it out. Depending on
the profit-margin of the item and the quality and number of your competitors, you may
want to consider using listing upgrades, such as bold, highlight, and feature listing
options to ensure your auction sticks out of the crowd. This strategy is not for recommend
for beginners. This is extremely high risk if you do not know how to take the risk out of
it.
Strategy #2

now, if you are new to Snapdeal.com or want to list an item with

undetermined popularity, you can use a safer, but potentially as profitable bidding
strategy for ten-day auctions. You still wont use a reserve with this strategy. But instead
of setting the start price low to encourage bidding war, you are going to set your start
price to your ideal selling price - and then couple it with a buy it now price that is slightly
higher. This will put pressure on the buyer to buy it now instead of watching. If she waits,

she gains absolutely nothing--and she risks someone else bidding (and ruining the low
BIN price) or just snatching it with the BIN option. In addition, knowing that she will
lose nothing anyway, she will realize that she can get the item up to ten days sooner if she
uses the BIN option to order it then, rather than waiting for the auction clock to tick
down. The strategy described above is very safe. It is use it for the majority of my
auctions and always get positive results. At worst, it will take 3-4 weeks to sell an item.
Strategy #3

Another effective way to use a ten-day setting is in conjunction with ditch

auctions--or auctions that sell a number of the same item. Ten-day auctions will give you
the longest amount of time to move the highest amount of products. You may also want to
feature ten-day Dutch auctions, depending on what items you are selling. If you reselling
information products and rely on the quantity of sales for profit, this wont be effective;
but if youre selling a number of expensive, high profit-margin items, featuring your
auction is probably a good idea.
If none of these strategies works for you, you should consider the following two things:
1) the price other Snapdeal.com businesses sell your product for. If someone else IS
selling your product, there is a reason for it - and its probably the price. If you cannot
afford to sell at reasonable price, you need to find a new source to Buy from. And if your
products price is reasonable, then 2) you need to redesign your auction and find new
ways of pulling in targeted traffic.

Place
Snapdeal.com is an online market of buying and selling. It provides services to buy and
sell through internet. Customers have not to go to the market by self. Snapdeal.com
provides its services in Europe America, Korea and in china. When a customer purchase
any thing from snapdeal.com, snapdeal.com is connected with all banks customer pays
the amount by the credit card or can by checque. Snapdeal.com use royal mail services to
send the product to the buyer. Through royal mail service the customer can get its product
which he or she bought.
Promotion
Snapdeal.com is now the most famous website basically it needs not to be promoted. But
for promotions snapdeal.com advertised itself by different websites like on Google and it
also send its informations to its account holders on their account. Snapdeal.com has a
separate box on its website for feedback from its customers. To promote itself
snapdeal.com analysis its customers view about it. In this way snapdeal.com promote
itself.
Major services and features

BallPoint :

snapdeal.com's preferred online bill payment service that facilitates credit card
payment between buyers and sellers.

snapdeal.com International

Users on snapdeal.com represent countries all over the world. With snapdeal.com's vision
and global business strategy, the company continues to expand its service and brand
abroad.

Buy It Now

Buy It Now is an exciting optional enhancement for item listings. It allows

buyers to buy an item at a specified price without having to wait for an end of an auction

snapdeal.com Professional Services.

Professional Services on snapdeal.com serves the fast growing and fragmented small
business marketplace by providing a destination on snapdeal.com to find professionals

snapdeal.com Local Trading.

snapdeal.com has local sites in 60 markets in the U.S. These localized snapdeal.com sites
allow users to easily find items located near them and browse through items of local
interest

snapdeal.com Premier.

snapdeal.com Premier is a specialty site on snapdeal.com, which showcases fine art,

antiques, fine wines and rare collectibles from leading auction houses and dealers from
around the world

snapdeal.com Live Auctions.

Live Auctions provides live, real-time online bidding on items being sold on the sales
floor of the world's leading auction houses
Environment
Suppliers
Suppliers from whole sellers to drop shippers:
There are many suppliers that help supply items to snapdeal.com business. Simply sell
the item and the drop shipper sends the item to the customer. All the persons and the
companies that place their products on snapdeal.com with pictures are the suppliers of
snapdeal.com.
Marketing intermediaries
Because snapdeal.com eliminates middlemen and lowers barriers to buying and selling,
there are no physical intermediaries on snapdeal.com. Actually snapdeal.com is
connected with pay pal. Pay pal is a web site which is connected with snapdeal.com it
receives price from the customers and sends it to the snapdeal.com inc. and receives
product from snapdeal.com and handover it to the customers.

NEED, OBJECTIVES, SCOPE & METHODOLOGY

Need
The need of this research is to identify and get insight into what main factors the online
consumer takes into consideration when most he buy products on internet what affects their
shopping behavior, basic need of this research is to find out what are the main factors affect
the online consumer when considering and making a purchase over Internet.
Objective of the study
To study the trends of online shopping

To study the factors influencing online shoppers and consumers

To study comparative strategies of zomato.com and snapdeal.com

To examine whether customers prefer online shopping to physical stores.

Scope of the Study and Methodology

Scope of the study
At any given time there are millions of people online and each of them is a
potential customer for a company providing online sales. Due to the rapid
development of the technologies surrounding the Internet, a company that is
interested in selling products from its web site will constantly has to search for an edge in
the fierce competition. Since there are so many potential consumers, it is of the out
most importance to be able to understand what the consumer wants and needs.

The importance of analyzing and identifying factors that influence the consumer when
he or she decides to purchase on the Internet is vital. Since the Internet is a new medium for
there have been new demands set by the consumer. That is why it is crucial for the online
retailers to know what influences the online consumer. Analyzing consumer behavior is not
a new phenomenon. The renowned marketing expert Philip Kotler has published several
works on the topic of consumer behavior theories. These theories have been used for many
years not only to understand the consumer, but also create a marketing strategy that will
attract the consumer efficiently Hence, understanding and identifying the consumer is
closely related to the directions a company will take with their marketing strategy. These
theories can also be applied to identify the online consumer and to create certain consumer
segments. However, some distinctions must still be made when considering traditional
consumer behavior and online consumer behavior.
Since online retailing is a new retailing medium and online consumer behavior is diverse
from traditional consumer behavior, one must identify what influences the online
consumer. Analyzing the process that the online consumer goes through when deciding and
making a purchase over the Internet, shows some factors that consumers consider these
factors need to be identified and taken into account by online retailers in order to satisfy
consumer demands and compete in the online market.
Research Methodology
Data for this study was collected by means of a Survey conducted in Chennai city. The
sample size was 200.The Questionnaire (shown in Annexure) was used Mainly to test the
model proposed for Attitude towards online shopping. The type of research was both

exploratory as well as Descriptive. Likert five point scales ranging from Strongly
Agree to strongly disagree was used as a basis of Questions. We took around eleven
different factors by studying the existing models of consumer attitudes that play an
important role in online purchase, and then proposed a model leading to online
shopping. This model was then tested in our research by the percentage analysis in msexcel.
Research Strategy
When collecting data to approach the purpose of a research there are two ways in which the
data can be collected. In order to acquire a General knowledge about the topic, secondary
data is primarily used and is one of the ways by which data can be collected. The second
way to collect data is the primary data collection. Usually when a study is conducted,
secondary data is not sufficient enough and needs to be completed with primary data which
is collected by the research.
Descriptive Research Method
We will conduct our research in order to collect primary data and reach the objective of the
Dissertation. We will also be discussing which different types of Methodologies that were
used. Since our research is of descriptive character our primary intention was to collect
primary data and analyze it. By doing so we found the factors Price, Trust and
Convenience. We then collected primary data through a survey. The main purpose of the
survey was to collect data about Online Consumer Behavior and the significance of the
established factors, Price, Trust, and Convenience In order to be able to find and establish

Online Consumer Segments, Consumer Traits and Online Behavior had to be identified..
Sample Design
The factors that we intended to examine can be applied to and investigated at any
population that uses the Internet and buys online products Online. Since there are time and
resource restraints, a specific Population had to be identified in order to generalize and
create relevant segments. We decided that the sample size should contain over 200
respondents and we collected answers from 200 respondents. The populations for this
research are professionals & students at Chennai city. The city was chosen on a
convenience basis. Convenience sampling involves using samples that are the easiest to
obtain and is continued until the sampling size that is need is reached.
We will attempt to collect as many respondents as possible but since we will be
studying students & professionals we assume that there will be little variation in the
population making it more approved to generalize the response rates.
Type of Research:
Descriptive Research Sample
Size:-200.

DATA ANALYSIS

Q1. To know the age of the respondents?

Figure 1.1

INTERPRETATION
The above diagram shows us the percentage in the age of respondents. As it shows that
from age 15-20 the number of respondents are31 % and from age of 20 -25 it is 48 % and
from 25-30 it is 14% this is the above data which is shown by the this pie chart.
Table 1.1

Age
15-20
20-25
25-30
30& above

%of respondents
31
48
14
7

Q2 To know the gender of the respondent

Figure 2.2

INTERPRETATION
As our respondents are mostly from the students and professional in chennai city who uses
cards. I use to get more data from males as they were ready to give their experiences, it
this graph itself is showing more percentage of males rather than females, the percentage of
male respondents is 86% and percentage of female respondents is only 14%.
Table 2.2

Gender

Respondents

Male

86

Female

14

Q3 TO KNOW THE DEMOGRAPHY WHETER RESPONDENT LIVE IN

RURAL OR
URBAN AREA

Figure 3.3

INTERPRETATION
The above diagram is showing the percentage of demography of respondents and what is
the percentage of respondents who lives in rural or urban region, the above diagram is
showing that 76% of the respondents are from urban areas and 24% of the respondents are
from rural area.
Table 3.3

Address

Respondents

Rural

24

Urban

76

Q4 TO KNOW THE OCCUPATION OF THE RESPONDENTS

Figure 4.4

INTERPRETATION
This graph help us to know the occupation of the respondents, this is to know that which
segment of people are buying more products on the internet whether they are the segment
of students

government employees or professional, the above graph shows that the

segment of the students i.e. 90% of the students are using internet and use to buy online
products.

Table 4.4

Occupation

No of respondents

Student
Professional
Govt.employee
Self employed
Others

90
4
Nil
5
1

Q5. TO KNOW THE MONTHLY INCOME OF THE REPONDENTS?

Figure 5.5

INTERPRETATION
This above graph shows the percentage of monthly income of the different respondents,
and it show that less than 10000 income respondents have buyed more online products
because most of them are students and they use to buy music Cds, gadgets, laptops.

Table 5.5
Income
Less than 10000
10000-20000
30000-40000
30000-40000
40000 & above

%of respondents
60
22
15
3
0

Q6 TO KNOW WHETHER RESPONDENTS HAVE THEIR OWN

INTERNET CONNECTION

Figure 6.6

INTERPRETATION
This graph show us the percentage of respondents who have their own internet connections,
its shows that 65% of respondents have their own internet connections and 35% people
dont have their own internet connection.

Table 6.6

Internet connection
Yes
No

% respondents having internet

Connection
65
35

Q7 TO KNOW WHAT MOTIVATES PEOPLE TO DO ONLINE SHOPPING

Figure 7.7

INTERPRETATION
This graph shows us what motivates the people to buy internet, as from above result we
found out that no travel to shop is the main thing which motivates the people to buy
products online.

Table 7.7

What motivates you to

Buy online
Easy payment
No hidden cost

% of Respondents

Wide range of products

No travel to shop

10
47

37
5