Canadian Jeweller Magazine August 2008

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AUGUST 2008
CANADIAN JEWELLER
AUGUST 2008
Gemstone Trends:
FIND OUT WHAT’S HOT
Diamonds in the
Rough:
CANADA’S MINING BUSINESS
KEEPS ON GROWIN G
The Spider
Web’s Catch
MASTER GOLDSMITH, Reputation
MIKLOS VARGA
in a Blue
Box
PUBLICATIONS MAIL 40678000 | 60 BLOOR STREET WEST SUITE 1106, TORONTO ON, M5W 3B8
Brand and
Deliver
WHAT BRANDING MEANS
TO YOUR BOTTOM LINE
BIRKS & MAYORS’ CEO, THOMAS ANDRUSKEVICH
PLUS:
IN-DEPTH INDUSTRY, MINING AND TECH NEWS
For details, write #142 on Free Info Page, page 120.
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1-800-361-4611
info@morellato.ca
www.morellato.com
JCK Toronto
booth# 1211
August 10-11-12
Western canadian jewellery expo

booth# 127-128
august 15-16-17
expo prestige
booth # 827
august 24-25-26
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Coverage
you can count on.
“I insure with Jewelers Mutual to protect
what I love. Jewelers Mutual insures only
jewellery and jewellery businesses, so they
understand my insurance needs
better than anyone.”
People
you can count on.
“My dad started this business more than
50 years ago and always said that being a
jeweller is a privilege because we are in the
business of helping people celebrate their
special occasions. Jewelers Mutual is there
to help make sure we continue to
do just that.”
— Frank Damiani
Damiani Jewellers, Ltd.
Woodbridge, Ontario
Frank Damiani, owner of

Damiani Jewellers in
Woodbridge, Ontario
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Why insure with Jewelers Mutual?

Jewelers Mutual Insurance Company has been protecting the jewellery industry for nearly a century.
We are proud to say we:
• Are the experts at insuring exclusively jewellery and jewellery businesses.
• Offer a broad range of coverages designed for all types of businesses in the jewellery industry:
appraisers, repair jewellers, designers, retailers, wholesalers, and manufacturers.
• Insure 10,000 jewellers in the United States and Canada.
• Are owned by our customers. We re-invest our profits so we can offer reduced rates, increased
services, and expanded coverages.
• Consistently receive an A+ Superior rating from A.M. Best Company.
• Produce numerous security materials, including two online training courses and a DVD. Our latest
course instructs retail jewellers how to sell safely and prevent retail theft.
• Support more than 80 jewellery industry events annually.
800-558-6411 • www.jewelersmutual.com
YourInsuranceExpert@jminsure.com
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ESTABLISHED 1879 AUGUST 2008 • VOL . 129, NO . 4

Olivier Felicio President, Publisher | olivier@rivegauchemedia.com
Sonia Lowe Assistant to the President | sonia@rivegauchemedia.com
Bryan Soroka Director, Editorial & Communications | bryan@rivegauchemedia.com

Nikki Yeh Editorial Assistant | nikki@rivegauchemedia.com
Lisa Spiteri-Millar Art Director | art@rivegauchemedia.com

Kathy Toufighi Designer | design@rivegauchemedia.com
Stacy Karjala Designer | material@rivegauchemedia.com
Leslie Ross Designer | graphics@rivegauchemedia.com
Christine Ager-Smyth Production Manager | production@rivegauchemedia.com
Melanie Seth Accounting and Administration | melanie@rivegauchemedia.com
CONTRIBUTORS Robin Gambhir, Sarah B. Hood,

Barbara Kingstone, Daniel Marquez
SALES
Lucy Holden INTERNATIONAL SALES MANAGER/
MARKETPLACE
TEL . (514) 383-8311 FAX (514) 383-7021
EMAIL lucy@rivegauchemedia.com
Jeff Yamaguchi ADVERTISING SALES

TEL .
(416) 508-2382 FAX (416) 703-6392
EMAIL jyamaguchi@promediacommunications.com
Melissa Badr CIRCULATION/CUSTOMER SERVICE MANAGER

TEL .
(416) 203-7900 FAX (416) 703-6392
EMAIL melissa@rivegauchemedia.com
Head Office 60 Bloor Street West, Suite 1106

Toronto, Ontario, M4W 3B8
TEL . (416) 203-7900 FAX (416) 703-6392
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Montreal, Quebec, H2N 2J2
TEL . (514) 383-8311 FAX (514) 383-7021
TOLL FREE 1-877-789-5351
Subscription Rates
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Change of Address
email: melissa@rivegauchemedia.com telephone: (416) 203-7900 ext 6109 fax: (416) 703-6392
or send your cover label and new address to Canadian Jeweller magazine, 60 Bloor Street West,
Suite 1106, Toronto, ON Canada M4W 3B8
Published by Rive Gauche Media II Inc.
Canada Post Canadian Publications Mail Sales Product Agreement No. 141550 The publisher does not assume any responsibility for the contents of
any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The
publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s
liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part,
without the express written permission of the publisher. Canadian Jeweller magazine is pleased to review unsolicited submissions for editorial con-
sideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or
hard copy format) may be used by Canadian Jeweller. and their affiliates for editorial purposes in any media (whether printed, electronic, internet,
disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor,
Canadian Jeweller magazine.
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table of
Contents
August 2008
Features
62 Canada: Diamonds in the Rough
62
The rising of Canada’s diamond production.
74 Reputation in a Blue Box

The strategy to Birks & Mayors Inc.’s success.
80 Viva Las Vegas

Coverage of the 17th annual JCK Las Vegas show.
84 Brand and Deliver

Building your brand as a jewellery retailer.
88 Bright Shades of Dark Hues

How chocolate hues are getting hot.
94 The Spider Web’s Catch

Inspiration behind a Hungarian-born goldsmith.
94
74
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table of
Contents
August 2008
Departments 40
14 Director’s Note
20 Product Showcase
30 For the Record

Ontario cuts deal for new diamond industry; 2008 JCK
goes platinum; new dates for MJSK Expo New York.
40 Who’s News
Frederic Buyle teams up with Riedenschild;
top designers awarded at Couture show;
new director at New Guinea Gold.
44 Stock Index
46 Mining News
AMEC awarded $150m Arctic Mining Project;
Richmont Mines to start drilling; update on Peruvian 110 What’s On
labour strike.
50 Tech News 112 Showcase

Lead Time extends advanced planning; students
in India make gold USB drives; Delcam’s new
ArtCAM JewelSmith 2009. 115 Market Place
52 Tech Feature
Roland DGA introduces JWX-30. 120 Fax Back
54 Company Profile
Siffari 121 Last Word
57 Bench
Ergonomics for jewellers at the workbench.
60 Retail
10 ways to stay afloat in choppy retail waters.
66 Face Value
How today's appraisers are arriving at values.
68 Market Watch
Top 100 men’s jewellery items.
30
12 CJ AUGUST 2008
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director’snote
Photo: Davide Bagnoral
125 Years
and Counting…
FOR OVER 125 YEARS, CANADIAN JEWELLER HAS HELPED RETAILERS
across Canada build their business by providing them with insightful industry
news, trends and other salient information. I’m excited to say that this
longstanding tradition continues, and with a vengeance.
You might have noticed a change or two in the last issue, the most prevalent being
our cover featuring Ben Moss’ Brent Trepel. As you can plainly see with this issue,
which showcases Birks & Mayors CEO, Thomas Andruskevich, we’re going to
continue to feature Canada’s leading retailers, giving you a detailed and inside
look at their businesses and how they’ve bred success.
Our goal with CJ is to pay homage to your bottom line. And to accomplish this,
we hope you find our ongoing sections, such as Tech Feature, Star Watch, Mining
and Tech News and Stock Index, of exceptional value. Finally, we’re pleased to
introduce our Company Profile, which in this case, tells the story of renowned
manufacturer, Siffari.
On another note, we’re very excited about the Excellence in Design competition
for 2008. This year, we received over 80 entries from designers across the country.
PAGE 16
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director’snote
Three finalists were chosen from each of the five categories – Diamonds+
Coloured Diamonds; Canadian Diamonds; Pearls; Platinum and Coloured
Gemstones. So who will the winners be? You’ll have to wait until they’re
announced at JCK Toronto on Monday, August 11th, from 6 to 8pm at the
Intercontinental Toronto Centre.
To celebrate the event, we’re hosting an Award Ceremony and Reception at JCK,
complete with open bar, refreshments and h’ors d’oeuvres. And don’t forget to view
the winning designs in all their glory at our booth at JCK Toronto on Tuesday,
August 12th.
It’s plain to see that there’s a lot going on at Canadian Jeweller, and everyone here
looks forward to providing you with the information and expert advice to help
propel your business. We also welcome your insights, opinions and
recommendations to help us take the magazine through the next 125 years, so
please make sure to email or call with your words of wisdom.
Bryan Soroka
To your success.
Bryan Soroka
Director, Editorial & Communications
16 CJ AUGUST 2008
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productshowcase
FLANDERS COLLECTION
In the Flanders Collection from Gee N’ Gee Importers, every
diamond is a brilliant shape with 61 facets. All stones are
sized small to big and are mined from the Northwest
Territories - certified Canadian diamonds. In order to achieve
brilliance, all the facets have to be positioned
in a precise way. Gee N’ Gee Importers is
known for anything to everything in
manufacturing of jewellery, as the
Company’s products and customers
speak for them - motivation is what has gotten the
Company started and habit is what keeps them going.
For more information, write 112 on the Free Info
Card on page 120.
PANDORA MIX AND MATCH EARRING LINE

The Danish line, Pandora, is a universe of jewellery, which
is created as a means for women to express their own personal style
in a unique collection of charm bracelets and matching jewellery,
handcrafted in 14K gold and sterling silver. Pandora introduces
a brand new type of earring that lets you create the right look
to match your mood, that special occasion or the hottest
fashions. The earrings consist of a number of posts and charms
in sterling silver and 14K gold and no less than 80 different charms.
Choose a post and choose your charm to create a look that is uniquely
yours. Post prices start at $25. For more information, write 113 on
the Free Info Card on page 120.
FIRETRACE
GS Laboratories introduces Firetrace™,
which now makes it possible for clients to
accurately measure the light performance
of their diamonds. This technology
analyzes the light-reflecting properties
of a diamond and allows you to determine
how much life is in your stones - it is one
more way that GS Laboratories can help you ensure your
diamonds stand out in a crowd. For more information,
write 114 on the Free Info Card on page 120.
20 CJ AUGUST 2008
productshowcase
QUARTZ COLLECTION
Siffari is proud to introduce the Quartz Collection.
All items are available in a variety of brilliant
colours - Lemon, Light Yellow, Mint Green,
Olive and Cognac. Siffari products are always
customizable in 10K, 14K or 18K and white or
yellow gold. Suggested retail prices range from
$550 to $2,000. For more information, write 116
on the Free Info Card on page 120.
JM UNIVERSITY
JM University was established to further Jewelers Mutual’s
commitment to educating customers and the jewellery
industry about safety, security and insurance. As the
Jewelers Mutual virtual classroom for security and
insurance education, JM University offers materials for
everyone. For more information, call 1-800-558-6411
or write 117 on the Free Info Card on page 120.
CANADIAN ROCKS
SGI is pleased to announce the launch
of its Canadian Rocks brand in Canada.
Offering a complete marketing program
for the independent jeweller, Canadian Rocks
offers a range of Canadian diamond products from
basics (earrings and pendants) to premium programs with
AGS documents. For a Canadian Rocks catalogue, contact
info@sungems.ca. For more information, write 118 on the Free Info Card on page 120.
22 CJ AUGUST 2008
productshowcase
THE HALLMARK OF QUALITY

CANADIAN DIAMOND
Simply, the best diamonds in Canada and 30 years
of uncompromising grading standards. Regal protects
the retailer with consistency, and guarantees it's grading
by any laboratory in the world. If you are paying less
for a diamond, then you are getting an inferior diamond.
Specialists in D to F colour, top makes, and outstanding
service. For more information, write 119 on the Free Info
Card on page 120.
IF YOU’RE READING THIS

PRODUCT SHOWCASE…
YOU KNOW IT WORKS
Shine a spotlight on your products and jumpstart your
sales with Canadian Jeweller.
As the leading publication serving jewellery retailers across

Canada, Canadian Jeweller is the place to build awareness
around your many products. Our Product Showcase is a
cost-effective, far-reaching means to do exactly that.
To find out how you can feature your exquisite designs and
related products/services in our Product Showcase, e-mail
olivier@rivegauchemedia.com or call 416.203.7900 x 6107 today.
24 CJ AUGUST 2008
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For details, write #121 on Free Info Page, page120.
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2008 Categories
1. DIAMONDS & COLOURED DIAMONDS
Any piece of jewellery that puts diamonds or coloured diamonds in the spotlight.
Each design must have a minimum diamond content of 1 carat.
2. CANADIAN DIAMONDS
Entries must feature Canadian diamonds and be accompanied by certification
attesting to each diamond’s Canadian origin. Smaller accent stones need not
be Canadian.
3. PEARLS
The central design element in these entries must be natural pearls. Other
gemstones and diamonds can be used as accent stones.
4. PLATINUM
The overall metal content of these designs must be a minimum of 75%
platinum, but any combination of gemstones and gold may be used.
5. COLOURED GEMSTONES
These entries, which must feature coloured gemstones as the central design
element, will be judged on creativity.
Winners of the 2007 Excellence in Design Awards,

Ring by Andrew Costen, Costen Catbalue Goldsmiths
and Design. Earrings by Julie Buchareff, JJ Buckar.
Ring by Alfredo Alvarez, Aurum Design. Pendant by
Varouj Tabakian, Jewellery by Varouj. Ring by Michael
DaCosta, Fortune Fine Jewellers. All photos by Ron Katz.
26 CJ AUGUST 2008
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The Annual E XCELLENCE iN
design
Award Ceremony & Reception
Monday August 11th, 2008
630pm - 830pm
Open Bar, complimentary refreshments and
H'ors d'oeuvres will be served
Location:
Intercontinental Hotel
in the Ontario Room
RSVP to sonia@rivegauchemedia.com
416 203-7900 ext 6101
AUGUST 2008 CJ 27
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AUGUST 15 - 17, 2008
FOR HOTEL ROOM RESERVATIONS

CALL: 1-800-661-9804
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news |trends |events

study through either Distance Education or jewellery design talent in the spotlight with
on campus at GIA London or GIA India. the introduction of a new gallery, the Design
Matthew G. Stuller, GIA Board of Governor Pavilion. Fostering creativity, the new pavilion
and head of its Endowment Committee, said, will provide more value to both visitors and
Silver bracelet “In addition to last year’s expansion to London exhibitors at the BGJF, while also recognizing
and India, we are offering a new opportunity to winning designs and providing inspiration to
Time for Silver to Shine earn a Graduate Gemologist diploma on campus other designers and professionals to develop
The Silver Institute has launched a consumer- at GIA Thailand for the 2009 school year.” their capabilities, said BGJF Chief Executive
marketing element as part of its industry GIA Scholarship applicants only need to Somchai Phornchindarak.
programs. The “Silver Marketing Initiative” will submit one application to be considered for To accentuate its importance, the Design
combine a media and grassroots campaign to all applicable scholarships. No application will Pavilion will be located in a 500-square-metre
increase awareness and encourage consumer be accepted after October 15th, 2008. area in the BGJF’s main foyer in front of the
purchases of sterling silver jewellery. It will also Scholarship recipients are generally notified registration desk and will include two
educate the consumer and trade press on sterling in early December and must accept their sections. One will feature the designs of the 15
silver and be a source of market information and scholarship within 30 days of being notified. winners of the International Thai Jewelry
product news on sterling silver. “The consensus To get more information about GIA scholarships Awards. The other will be devoted to an
of our Executive Committee is that the time or to download an application form, go to the international presentation entitled “Gem
is right to introduce an industry-supported GIA website, www.gia.edu/education, where Visions 2009 by Enlightened – Swarovski
marketing program … with the initial focus you’ll find a link to the scholarship section. Elements.” The latter will feature designs
being on silver jewellery,” said Michael DiRienzo, made of Swarovski's precision-cut genuine
Silver Institute executive director. Michael Barlerin gemstones and created stones.
Associates, led by the former CEO of the World Hong Kong Show Invites East The new pavilion comes on top of other
Gold Council Americas, will develop and roll Coast Manufacturers special show sections devoted to design,
out the program. The organizer of the 2008 Hong Kong Jewellery including TGJ Elite Creations and Hot New
“In light of what has been happening to the and Watch Fair is bringing a select group of Design, featuring more than 100 entries, as
price of the other noble metals, now is definitely jewellery manufacturers from two East Coast well as a special exhibition by the Thai Silver
the time for silver jewellery,” Michael Barlerin states to the upcoming September fair. Exporter Club. BGJF is scheduled from
said. “I am also gratified by the response I have Jewellery and jewellery-related companies September 11-15 at the world-class exhibition
already received from key members of the from New York and Rhode Island – two major centre Challenger in Bangkok, Thailand.
jewellery trade when I told them that the SMI centres of the jewelry industry – are invited to
was to be launched.” attend the show. Attendees must be first-time
participants to the jewellery fairs of CMP Asia, New Dimexon Ads Underscore
organizer of the Hong Kong Jewellery and Nature of Diamonds
GIA Scholarship Opportunities Watch Fair. Jewellery manufacturer and Diamond Trading
Abound for 2009 CMP Asia has offered the following Co. sightholder, Dimexon Group, announced
There are more than 65 scholarships available incentives if the two states are able to recruit the launch of their second global advertising
by the GIA that are collectively valued at over 10 companies: five nights free hotel stay in campaign. The campaign, entitled “Elements”
$372,308, including $227,778 allotted to the Hong Kong for each company or a special and shot in various locations throughout
scholarship fund by the GIA’s Board of Governors inventive of $500; an invitation to the opening South Africa, focuses on nature, underscoring
from interest earned through GIA’s permanently ceremony and fair reception; use of ClubElite the point that diamonds come from the earth.
invested Endowment Fund. Applications for lounges at the fairground; a complimentary In each of the ads, models wear diamond jewellery
scholarships from prospective students will be fair directory; and free Airport Express train while being framed by natural backdrops
accepted through Oct. 15. tickets between the Central/Kowloon station including snow, the beach, a waterfall and a forest.
The Institute’s Board has apportioned and the AsiaWorld-Expo station. Dimexon's head of marketing, Sagar Joshi, said
$98,500 of the total amount for international the new campaign showcases the Company as an
scholarships, which are available to anyone who “end-to-end manufacturer.” “The campaign’s
is not a citizen or permanent resident of the U.S. Bangkok Fair Adds Design international look perfectly compliments the
Applications for international scholarships Pavilion Dimexon Group's status as one of the world’s
were accepted for the first time in 2007 for the The 42nd Bangkok Gems and Jewelry Fair largest and most trusted diamond and
2008 academic year and offered a chance to (BGJF) will put homegrown and international jewellery manufacturers,” Joshi said.
30 CJ AUGUST 2008
fortherecord
Round and Larger C-Type and the surface of the horns and end-pieces
Precious3 Debuts at 2008 JCK
by Paul Picot are made in solid 18-carat rose gold. The use Las Vegas Show
of noble materials, as well as the subtle Taché Jewelry, a division of Taché USA Inc.,
combination of black and gold make the debuted Precious3, a unique new blend
titanium and rose gold 48mm C-Type an including three of nature’s most noble metals
elegant watch. – gold, platinum and silver at the 2008 JCK
The two all-titanium models, produced Las Vegas Show to rave reviews. This new
in limited editions of 500 pieces, are contemporary alloy offers the look, feel and
characterized by their sporty look. They are value of fine gold jewellery, but retails for up to
mainly distinguishable by a subtle interplay of 50% less, making it an affordable alternative
colours. In the first version, which is entirely to fine gold jewellery that may just take the
in the colour of titanium, only the bezel is industry by storm. In fact, according to Victor
edged with black, while, in the second version, Weinman, President and CEO of Taché USA
the tips, horns and bezel are also black. Inc., “I have never seen such interest and
excitement around a product in the thirty
years that I have been attending trades shows.”
Over the past year with the price of gold
Ontario Cuts Deal for New near record levels, Taché Jewelry saw an
Diamond Industry opening in the market and worked for nearly
Ontario has taken the next step to expand its
one year along with a highly skilled algorist to
new diamond industry. As a result of an research and develop this proprietary blend,
agreement in principle between the McGuinty Precious3. “One year ago, I realized that quite
government and De Beers Canada, operator a number of high turning items were being
of Ontario’s first diamond mine, activities such passed over by customers and had to be
as cutting and polishing will be expanded discontinued due to the retailer price not
Paul Picot C-Type Chronographs
in Ontario. being maintained because of the rising price

The province and De Beers Canada have of gold” says Weinman. “It was then I
agreed that 10% of the Victor Mine’s production, realized that there was a huge opportunity.
by value, will be made available for activities such The result is Precious3; a stunning and
as cutting and polishing in Ontario. De Beers’ affordable option to fine gold jewellery.”
Diamond Trading Company will be offering an Precious3 jewellery is available in
estimated $25-million worth of rough stones a two colours including Precious3 Yellow, a
year to a designated buyer or buyers, known warm, soft and lustrous colour and
as Sightholder(s). The Sightholder(s) will be Precious3 White, which has a bright white
The Paul Picot C-Type range has long occupied chosen through an international competition, and radiant finish. Precious3 can be
an enviable position in the world of exclusive and will be expected to set up processing treated just like gold including resizing
and cleaning; it is strong, durable and
diving watches. Striking shapes, distinctive operations in Ontario. “This agreement opens
highly tarnish resistant. In the coming
colours and successful innovative features give the door to a vibrant Ontario diamond
months, Taché Jewelry will launch
this extraordinary chronograph its uniqueness cluster that could one day include diamond
a consumer friendly website,
and its exceptional character. The Paul Picot trading, jewellery manufacturing, www.precious3.com. In addition,
48mm C-Type is opening a new chapter and marketing, tourism and other activities,” Precious3 will also be available at
gives a new insight into the collection. said Northern Development and Mines fine jewellery, specialty and
The new 48mm C-Type is available in three Minister Michael Gravelle. “De Beers department stores nationwide.
versions. Paul Picot draws attention through Canada’s investment will create a $6.7 Taché Jewelry believes that Precious3
its art of playing with shape, design and billion in GDP economic impact, is today’s alternative to gold that
different materials. The version in titanium contributing to sustainable growth in the will appeal to the consumer and
and 18-carat rose gold, produced in a limited First Nation communities of James Bay, retailer whether the price of gold
edition of 200 pieces, is an extraordinary Northeastern Ontario and Ontario,” said Jim continues to soar or not.
timepiece. The bezel, the crown, the pushers Gowans, President and CEO, De Beers Canada.
Precious3 earring
32 CJ AUGUST 2008
fortherecord
advertising campaign, captures consumer

Platinum Pavilion
attention while acting as a visual prompt for

sales associates. Retailers are able to customize
their signs with one of 50 manufacturer products
shots. While retailers may sign up for the program
online at their convenience, the Platinum Pavilion
2008 JCK offered a Platinum Signage Program Kiosk so
Goes Platinum attending retailers could sign up for free in-store
Retailers looking for signage by walking through a user-friendly
designs in platinum did not need to search far online application.
at the 2008 JCK show. From manufacturers “The Platinum Signage Program Kiosk
identifying and acting upon consumer generated approximately 150 signage orders, and
demand for coordinated three-ring platinum we anticipate those numbers will continue to grow
wedding choices, to designers unveiling as the program continues to gain momentum,”
platinum fashion accessories for every price said Jenny Luker, Senior Vice-President of PGI-
point, the precious metal had an increased USA. “We hope that more manufacturers and
visibility on the show floor. retailers will take advantage of this opportunity
The gathering point for the platinum and tap into the millions of consumer Jack Ogden Richard Drucker
industry was Platinum Guild International’s impressions these visuals witness each month.”
Platinum Pavilion, a luxurious oasis from the 2008 JCK Show exhibitors, such as Jay A Golden Celebration
trade show floor, featuring 35 platinum Gilbert, founder of Coast Diamond, expressed In November 2008, the Canadian Gemmological
exhibitors. Additional platinum presence was their gratitude for the Platinum Signage Association (CGA) will celebrate 50 years of
also found in the Platinum Signage Program Program Kiosk. “By having the kiosks readily training gem trade professionals and building
Kiosk. Launched in February 2008, the available at JCK, our retail partners realized consumer trust and confidence. To commemorate
Platinum Signage Program provides free that by not signing up for PGI’s Platinum this major milestone, the CGA’s annual
platinum signage to retailers. The signage, Signage Program, they were literally leaving conference will highlight the theme,
which replicates PGI-USA’s three-platinum-ring money on the table,” said Mr. Gilbert. “Honouring Our Past, Sharing Our Future.”
WWW.CANADIANJEWELLER.COM
fortherecord
The conference, to be held on November 7, 8 Wilson of Alpine Gems, Richard Drucker

and 9, 2008 at the Dominion Club at One of Gemworld International, Willow Wight,
King West in Toronto, will feature displays Canadian Museum of Nature, Duncan Parker
and activities to mark the anniversary. of Harold Weinstein Ltd., plus many others.
John Koivula, Chief Gemmologist, GIA The social highlight of the conference will be
de GRISOGONO rings in pink gold

(Gemmological Institute of America) will be Saturday night’s gala dinner and dance. The gala
the keynote speaker. Also speaking at the dinner and dance will follow a Liquid Ruby
conference will be: Clark McEwen of Gemesis cocktail reception where conference sponsor,
Diamonds, Dr. Jack Ogden, CEO of the True North Gems, will showcase jewellery designs
Gemmological Association of Great Britain, Brad featuring rubies from their Greenland properties.
15th Anniversary for House

of de GRISOGONO
To celebrate the 15th anniversary of the house
of de GRISOGONO, Fawaz Gruosi is letting
himself be carried away by a whirlwind of
unprecedented creativity. The famous
jeweller, who is presented as one of the most
gifted of his generation, has chosen this year
to extol the very essence of noble materials
and precious stones, bringing them together
in a festival of the most sparkling jewellery.
In total, there are no less than 330 pieces
that make up the new de GRISOGONO
jewellery collection unveiled at Baselworld
2008. Famous for his innovative, often
imitated ideas, Fawaz Gruosi, founder of the
de GRISOGONO brand, has invented
precious rings and pendants that can be
adjusted according to your desires. Sporting
13 different colours, set or not, each ring
from this new collection displays a half-
spherical shape that means it can be
harmoniously added to one of its sisters.
Alone, the ring affirms its elegance and
originality thanks to its sensual curves and
sophisticated scroll finishes. Reunited, the
two pieces form a voluptuous piece of
jewellery that will fill with wonder and
sparkle during a prestigious event. Developed
on an identical concept, the de GRISOGONO
pendant plays around with colour and
attempts unusual blends between gemstones
that come from the four corners of the earth.
Martini Settings and

Leverback Earrings
Findings, Incorporated is offering wide mouth
martini settings and earrings all with pre-seats.
Sizes now range from 2.5mm to 8mm as
settings or as earrings with .030 friction posts
or .034 threaded posts. The Company is also
unveiling newly designed and engineered
34 CJ AUGUST 2008
fortherecord
industry’s thought leaders and ultimately walk

Wide Mouth Martini Settings
away with actionable steps towards managing

their businesses,” said Dave Bonaparte, Group
Vice President of JCK Events. “Manufacturers
reported having very positive results at this
year’s event by meeting with every level of
buyer and merchandiser from large retail
chains and independent jewellery stores to
wholesale, catalogue and even the Home
Shopping Network.”
The JCK Las Vegas floor was buzzing with
leverback earrings that are 11% lighter in weight to reach new market segments, and future activity and celebrity sightings including,
than their existing styles. Available with a ring trends such as nature-inspired and green- Kathy Ireland for House of Taylor; renowned
or fleur de lis in 10k, 14k and 18k. themed designs to bring back to their stores. Pianist Derek Paravicini and actress Shari
Findings, Incorporated is a leading producer During the five day show, retailers Belafonte for Simon G; Playboy’s Girls Next
of precious metal findings, offering a broad representing virtually every market size had Door star Holly Madison for Jacob & Co.;
range of style options for manufacturers and the chance to meet with 3,100 manufacturers beauty guru Adrien Arpel for Viva Time;
wholesalers since 1945. Additional information and suppliers from over 20 countries, American Gladiator Mike O’Hearn for Croton
is available on the Company’s website offering everything from diamonds, gems Watch; and Miss France Valerie Begue for
www.findingsinc.net. and watches to equipment technology and Bertolucci. Celebrities who attended the show
packaging – all of the key products, services supported various manufacturers who were
and technologies needed for a successful launching new lines.
JCK Vegas Wraps Up retail business. “JCK was an extremely successful show for
The 17th Annual JCK Las Vegas event “Although retailers and exhibitors are our medium-priced ranged line,” said
provided jewellery retailers from 72 challenged by the current economic state, the Agostino Magni, President of Rebecca, who
countries with new business insights to show provided an efficient and effective way was featured in the VicenzoOro Italian
weather the current economy, new products to do business; network and learn from the Pavilion. “We wrote $3 million worth of
orders, so needless to say we are very satisfied
with the results.”
“The show exceeded our expectations, which
were lower due to the impact of the recession,”
said Derek Palmer, Global Marketing Director
of Plucenik. “However, sales were better than
last year and we attribute that to our strong
partnerships with financially strong players.”
2nd Annual Saul Bell Design

Award Emerging Artist
Competition Invites Entries
Rio Grande invites young jewellery designers
to enter their original designs for the second
annual Saul Bell Design Award Emerging
Artist competition. The Emerging Artist
competition celebrates both the future of the
jewellery design industry and the fresh ideas
and boundless energy of youth. All finished
pieces entered must be wearable jewellery. A
panel of judges, all experts in the jewellery
industry, will choose winners based on the

finalists’ innovation and uniqueness of their
design and quality of workmanship.
The Saul Bell Design Emerging Artist
Award competition is open to students and
young jewellery designers 18 years of age or
younger. Deadline for entries is December 12,
2008. Instructors interested in having their
students participate in this one-of-a-kind
competition may call 1.800.396.9896 ext. 13265
36 CJ AUGUST 2008
fortherecord
or e-mail to marketing@riogrande.com for a the Company’s latest stock availability. “We’ve In addition to the Light Performance
brochure. Visit www.saulbellaward.com for developed a live inventory approach for sourcing Report, GemEx has expanded to offer Live
more information about the Saul Bell Design our diamonds,” explains Yuval Kemp, Dalumi’s Report™, online reports that allow customers
Emerging Artist Award and the specific Head of Marketing and Business Development. to view a diamond under the five different
guidelines for the 2009 competition. Kemp points out that “for the first time our light views as seen under the BrillianceScope
customers can access the Dalumi diamonds Spectrophotometer. Customers can use a Live
Rado Presents 2008 Collection they need at the click of a mouse.” The Report to enhance any of these images to view
inventory includes thousands of diamonds the unique details of a purchased diamond.
and is continuously updated with 500 new This digital diamond report can also be used
diamonds every month. Clients can search the to compare two diamonds and acts as a
Company’s complete certified diamond stock database for all information pertinent to a
according to shape, colour, clarity, weight and unique diamond. Each Live Report displays all
lab. Helpful order management tools ensure of the data provided on the hard copy of the
added efficiency and convenience. By clicking GemEx Light Performance™ Report that comes
on detailed inventory reports with prices and with every GemEx rated diamond, as well as
a personal order history, customers can keep the diamond’s dimensions and traditional 4C
track of their account and all expenditures. rating information when available.
Dalumi is delighted with the response to the
pilot stage, which has led to numerous new
transactions. The Company believes that a Le Vian® and In Style Forecast
considerable portion of its certified business 2009 Trends
will now move online. Clients can register at Eddie LeVian, designer and CEO of Le Vian
the Dalumi website www.dalumi.com. Corp., the 500-year-old fine jewellery with a
storied past as gem collector and jeweller to
royalty, joined top industry guests at Le Vian®
Rado Jubilé watch
GemEx Systems’ Red Carpet Revue 2009, the much anticipated

10th Anniversary JCK Las Vegas event benefitting Jewelers for
At JCK Las Vegas, GemEx® Systems, Inc. Children at the Toscana Ballroom at the
proudly announced the celebration of its Venetian Hotel.
cornerstone 10th anniversary. Providing the Le Vian® Red Carpet Revue celebrated its
Rado Switzerland, a brand best known for its light performance standard in the diamond two year partnership with In Style, the
selection of materials and design for watch industry since 1998, GemEx technology is magazine for celebrity trend spotting, to an
making, focuses on scratch-resistant technology being embraced by an increasing number of audience of 400 of the industry’s top leaders,
for its 2008 collection. Among the new jewellers seeking to enhance the buying from retail to industry organizations to press.
designs from the Rado family is the “world’s experience for their customers as well as “It was amazing to see hundreds of the most
hardest watch,” which is featured in the increase their ability to market stones in a important decision makers in the industry
original collection. A few other feature pieces variety of price points and increase sales. attend our event during JCK show hours and
this year include: The GemEx BrillianceScope® Analyzer, which stand for over an hour in a packed ballroom to
uses patented imaging spectrophotometer hear Le Vian’s forecast,” stated Eddie LeVian.
• Rado True: the true collection embraces
technology, measures a diamond’s white light Cory Kessler, the CNN.com news
innovation with satin brushed and decorated
(brilliance), colour light (fire) and scintillation commentator and Le Vian spokesperson, and
high-tech ceramics – two new technologies
(sparkle). It then rates each of these three Dina Carlson, promotion manager at In Style,
which are scratch-proof with sapphire crystal
measures compared to other diamonds of the began the presentation with a historical tidbit
finishes in white, black and platinum.
same shape. The scale for each shape was set about the Red Carpet and commentary on the
• Rado Sintra: scratch-proof, high-tech ceramic by measuring thousands of diamonds to importance of colour, then wowed the audience
with 18 carat gold elements and set with determine the highest and lowest amount of with a fascinating recap of the 2008 trends in
sparkling precious jubilee diamonds – white light, colour light and scintillation fine jewellry and fashion, with examples of
originally launched in 2006 for a breast possible for each shape. The final result is a which celebrities wore Le Vian® and the styles
cancer awareness with diamonds set on pink Light Performance Report that accompanies and colours of gowns chosen. “It shows that we
ceramic. Only five of these Sintra Jubilé Pink every diamond and includes three bar graphs were on target with the 2008 forecast as Le Vian®
watches were made for Canada and 10% of and an image of the diamond under five Chocolate Diamonds™ brand brown diamonds
sales went to fund breast cancer research. different light views used for measurement of were hot, are hot, as we predicted they would
Light Performance. be at last year’s event,” stated Eddie LeVian.
GemEx is the brainchild of Randall Wagner About the evening’s exciting festivities and
Dalumi Develops Online and Kurt Schoeckert, two Wisconsin-based his role over the past six years as trend
Inventory engineers who developed the BrillianceScope forecaster for the fine jewellery industry,
Continuing its philosophy of making a difference Spectrophotometer and had the business insight Eddie LeVian stated, “Through our Red Carpet
for its clients, the Dalumi Group has developed to see the strategic role such an invention Revue events, we are crafting a perfect union
an online inventory, allowing customers to access could hold in the luxury jewelry industry. between two luxury worlds – high style fashion
AUGUST 2008 CJ 37
fortherecord
trend forecasting and glamorous handmade March 8-10, 2009, at the Jacob K. Javits MJSA sales and marketing director at
fine jewellery designs using rare diamonds and Convention Center in New York City. Show 1-800-444-6572, ext. 3023 or email
gems. Le Vian® designs are loved and collected hours are from 10am to 6pm on Sunday and bruce.coltin@mjsa.org.
by a diverse clientele, from young couples Monday; 10am to 3pm on Tuesday.
buying first rings, to billionaire royals investing MJSA Expo New York is the largest and oldest
in high-carat statement pieces,” he continues. trade show in the U.S., dedicated to the design WhatisMoissanite.com
“But it is our work with celebrities who choose and manufacturing of jewellery, with the latest Educate Consumers
Le Vian® for their red carpet appearances at supplies, machinery, components, services and Charles and Colvard, creators of Moissanite™,
Hollywood award shows, movie premieres finished products all under one roof. The show have unveiled a new interactive website,
and events that have allowed us to spot the features more than 400 booths, thousands of WhatisMoissanite.com, to help consumers
trends, provide and create the trends, and tell national and international buyers and a full understand moissanite. The new site, which
our collectors all about it. This is what you have roster of seminars and training. launched during the second quarter, is user
witnessed here today and which has The show also features two annual friendly and works to educate the public
transformed the House of Le Vian® into the presentations: the MJSA Vision Awards, which about beautiful lab-created moissanite –
fashion couture fine jeweller of choice. And recognizes designers whose work will have a what it is, how it came to be and why it
the industry is following our lead.” profound influence on the future of jewellery stands out from other jewels and gemstones.
design, and the MJSA Innovation Awards, In addition, the site was developed as an
which recognizes the most creative tools, educational web link for retailers who sell
New Dates for MJSA technologies, and processes introduced Charles and Colvard jewellery.
Expo NY 2009 during the past year. “The marketing and advertising of gemstones
Manufacturing Jewelers and Suppliers of America For more information about MJSA Expo and jewels, particularly on the Internet, can be
(MJSA) has announced new dates for its flagship New York, visit mjsa.org. For information on confusing and, in some cases, misleading to
show, MJSA Expo New York, which will be held exhibiting at the show, contact Bruce Coltin, the public” says Charles and Colvard CEO
Bob Thomas.“From the earliest days of Charles
and Colvard, we have consistently attempted
to accurately describe our beautiful jewel,
and on whatismoissanite.com, consumers will
find fully documented information that serves
as an excellent tool in helping them identify
and truly understand why moissanite is such
an amazing jewel.”
Smart Source
Sy Kessler Sales, Inc. introduces its latest Smart
Source Catalog of innovative jewellers’ equipment,
tools and supplies, all of which are available
from leading jewellery supply houses worldwide.
The catalogue contains 124 full colour pages
featuring GemOro Superior Instrument’s line
of powerful ultrasonics, steam cleaners, digital
scales, microscopes, gemological instrumentation,
loupes, CZ master sets, diamond/moissanite
testers, watch battery changing tools and more.
Visit http://sykessler.com/2008catalog.pdf
to download a copy.
WEIL Presents
nabucco cuore caldo
The nabucco cuore caldo is the latest exceptional
timepiece from RAYMOND WEIL. The
independent Swiss watchmaker has unveiled
this double chronograph with power-reserve
indicator – a first in the history of the
Smart Source Catalog
Company, produced in an exclusive limited

edition of 500. The nabucco cuore caldo
split-second chronograph with power-reserve
indicator, in a limited edition of 500
38 CJ AUGUST 2008
fortherecord
McKinney Weaving Retail Web address as well as a store code. When no code is
In efforts to move its new brand forward, entered, by default the sale is automatically
McKinney Jewelry has devised an e-commerce credited to the closest store. At the point of
system by which every time an item is purchase, the credited retailer automatically
purchased on the web, the closest retailer to that receives an email from McKinney detailing
of the consumer will receive 40% of the total the item sold, customer contact information
price of the sale (excluding shipping and tax). and the dollar amount the store is to receive
A customer logs onto McKinneyForMen.com on the acquisition. The check for the 40% will
and places his or her order. Upon check-out, he be mailed to the McKinney retailer within 30
or she is prompted to input a credit card billing days of the customer purchase. [CJ]
nabucco cuore caldo
(each timepiece is numbered 001/500 to

500/500 on the case-back), reinforces the link
between RAYMOND WEIL and the world
of chronographs and men’s mechanical
watches. It has the same charismatic design
as the nabucco collection – 46mm in
diameter, water-resistance to a depth of
200m (660ft), and immaculate finish – a
combination of factors that have already
made this collection an international
success, and are certain to ensure the success
of this new, exceptional timepiece. nabucco
cuore caldo has an ETA bi-compax 7750
mechanical movement with self-winding
chronograph, along with two additional
complications: a split-second hand, for the
first time in RAYMOND WEIL’s history;
and a 42-hour power-reserve indicator.
Thanks to the ETA bi-compax movement,
RAYMOND WEIL’s engineers and designers
have been able to playfully associate a
power-reserve indicator at 6h30 with a
30-minute subdial at 3 o’clock and a 60-second
subdial at 9.
To coincide with the launch of the nabucco
cuore caldo limited edition, the Swiss
watchmaker is presenting a range of luxury
male accessories – another brand innovation.

Each limited edition of the nabucco cuore
caldo is presented in a luxury box-set along
with an elegant, matching pair of fluted
round cufflinks in gold-plate, steel and
carbon fibre; and a brass/carbon fibre
ball-point pen. The pen’s top and barrel
have a satin finish with carbon fibre inserts.
Each end features the brand’s gold-plated
monogram, recalling the 18-carat pink gold
used for the nabucco cuore caldo.
AUGUST 2008 CJ 39
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who’snews
RIO GRANDE FREDERIC BUYLE TEAMS

CONGRATULATES WINNERS UP WITH RIEDENSCHILD
During JCK Las Vegas, Rio Grande congratulated World record-breaking freediver Frederic
the grand prize winner and 14 category winners Buyle is famous for plunging into the sea for
of the eighth annual Saul Bell Design Award his breathtaking underwater photography.
competition. More than $30,000 in prizes and But Buyle's latest plunge is equally breathtaking.
awards was presented. “The Ultimate Diver," the limited edition,
The competition challenged designers as precision diving watch that Buyle is designing
they created innovative pieces in any of six and developing in partnership with Riedenschild
jewellery categories, including the Swarovski Original Watches, the German maker of luxury
Create Your Style Award, which was open to timepieces, is taking Europe and America by
pieces consisting of 80% Crystallized storm."Our partnership with Frederic couldn't
Swarovski elements and awarded $5,000 cash be more fitting," said Riedenschild president,
to its winner. James Newell. "Riedenschild is a truly unique
Winners were selected by a panel of company, and the watch we're developing
judges, including Phyllis Bergman of Pamela Froman with Frederic is a one-of-a-kind treasure."
Mercury Ring, Colleen Chiron of Swarovski Only 299 of these stunning black-faced
and many more. automatics are being produced and marketed
The following are some of the 2008 INDUSTRY LOOKS OUT throughFredericBuyle'swebsite,www.nektos.net
Gold/Platinum Category Winners: FOR PAMELA FROMAN and www.riedenschild.de/english. "I take
InDesign Magazine recently identified great pride in my diving and my photography,
• Thomas Dailing of Wisconsin, USA, grand Pamela Froman as a designer to watch this which I endeavor to produce as honestly as
prize of $10,000 Rio Grande Gift year. “Generation Next: 10 jewelry designers possible, without breathing aids, special
Certificate, creator of “The Nautilus;” the to watch in 2008” polled a panel of top fine equipment, lighting or digital enhancement,"
primary gem is a 3.76-ct. faceted red jewellery retailers and industry experts to Buyle said.
tourmaline phantom spinner set in a determine the up-and-coming artists who Riedenschild Original Watches are computer
semi-bezel that spirals outward to the edge are sure to be the next big names in jewellery calibrated during a design process that
of the pendant. design. Froman’s unique design aesthetic, generally takes six-to-seven months. The first
• Sowon Joo of Ithaca, New York, second master craftsmanship and the versatility of four months are spent designing the new
place prize of $1,000 Rio Grande Gift her pieces earned her a place among this elite model and engineering a prototype. If the
Certificate; creator of “Pistil (Inception);” group of designers. prototype meets Riedenschild's standards, the
this 18KY and sterling silver brooch, part According to one of the panel members, component parts are manufactured and then
of a series of 10 pieces, each celebrate a World Gold Council’s Duvall O’Steen, “Pamela hand-assembled by craftsmen.
different stage of life. Features a number of has literally reinvented tri-colour gold. [Her
brilliant-cut diamonds. Fabricated using a pieces] are unlike anything else on the
hydraulic press and a variety of soldering market.” Another panel member, Reinhold
and stone-setting techniques. Jewelers owner, Marie Helene Morrow, says,
“Pamela doesn’t overlap with any other
designers. Her hand-hammered technique is
completely different and unique to her. These
pieces are extremely versatile and can be worn
every day and for any occasion.”
Froman began her career in Paris,
designing jewellery for top European
couturier salons. She was awarded the title of
“Rising Star” when she debuted her
collection of fine jewellery at the 2006 JCK
Show in Las Vegas. Froman hand-selects
exquisite diamonds, unique gemstones and
rare pearls, pairing them with platinum, 22k
Frederic Buyle watch
and distinct colours of 18k gold to create her
Saul Bell Design Award
for Thomas Dailing unique pieces.
40 CJ AUGUST 2008
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Garry Edwards
who’snews
annual Platinum Couture Style Challenge.

The contest, judged by top fashion/industry
media and Hollywood stylists, was a multi-
category design competition that allowed
exhibiting Couture designers to draw
attention to the most distinguished platinum NEW GUINEA GOLD
pieces. The winners received an official ANNOUNCE NEW DIRECTOR
Platinum Couture Style Challenge trophy Garry Edwards has been announced as the
and each will be featured in at least two of new director of New Guinea Gold. Mr.
PGI’s consumer media programs in 2008-2009. Edwards is a fellow of the Australian Institute
Winners of the 2008 Platinum Couture of Company Directors and holds an MBA.
Style Challenge include: Since 1995, he has been CEO and director
for mining companies in Australia and
• Platinum Couture Red Carpet: Erica Courtney Canada, and before this period, he worked
- Courtney won for a platinum lariat for KPMG's Arawa and Rabaul offices. New
comprised of 315.24 carats of black diamonds Guinea Gold also announced Paul Schultz as
with platinum and diamond stations. its new chief financial officer.
• Platinum Couture Luxury for Everyday: The Company is Papua New Guinea's leading
Erica Courtney - Courtney won for a pair junior explorer and miner and has completed
of platinum and diamond everyday hoops more than 75,000 metres of drilling at 12
accented with flower crosses. sites, finding gold copper-gold-molybdenum
• Platinum Couture Colors: Steven mineralization at 11 and extensive alluvial gold
Kretchmer - Kretchmer won for the at the 12th plant. It is now focusing on three
Amanda Lamb
“Superman” ring. A helix tension ring areas and eight potential sites at the Sinvit mine
containing a pink tourmaline centre and a in East New Britain where it plans to produce
trillion cut diamond set into platinum. 35,000 ounces of gold every year.
• Platinum Couture Bridal Boutique
TV PRESENTER TO BE (Unique Platinum Bridal below $5,000 FASHION DESIGNER TO
FACE OF BRAND MSRP): Brian Sholdt - Sholdt won for its CREATE GOLD JEWELLERY
TV presenter, Amanda Lamb, is to be the face platinum petite three-ring with pave sides. A top fashion designer is set to create a new
of gold jewellery designer Ortak, it has been range of gold and diamond-based jewellery
confirmed. The public face - who has More than 40 exhibitors participated in for Kirtilals. Rohit Bal and the jewellers will
appeared in A Place In The Sun, as well as in the inaugural challenge. Editor and stylist launch two lines over the course of the year,
promotional material for Scottish Widows - is judges scored each piece from one-to-five with a set of men's accessories also planned,
to model gold jewellery for the brand's new based upon the item’s originality, wearability reports the Indo-Asian News Service.
collection. "I am already coveting several and appropriateness in its category. Some Speaking to the news provider, Mr. Bal
pieces of their new collection and planning honourable mentions across the five said: "There is lot of intricate embroidery
outfits around them," said Lamb. categories included a platinum drop design work in garments. And we plan to
The collection, whetting the presenter's pendant by Ilias LaLaounis, a carved deco have jewellery with embroidery designs."
appetite, is inspired by 1940s fashion, baguette platinum ring by Diana Heimann, a The fashion expert may also release a range
evoking the past while being situated firmly one-of-a-kind cabochon aquamarine ring in of jewellery based on his own sartorial
at the "cutting edge of the fashion industry," platinum by Gurhan and long platinum creations, he added.
reveals Ortak. To be unveiled this October, earrings with Tahitian pearls and blue and According to Seema Mehta, who oversees
the campaign is to precede a new image for pink sapphires and diamonds by Fei Liu. the design department at Kirtilals, Bal has
the organization’s 12 stories in Britain. Conceptualized and designed by PGI, the been designing bridal wear for the family
Platinum Couture Style Challenge is an who run the jewellers for some time. The
TOP DESIGNERS AWARDED extension of Platinum Guild International’s first collection of jewellery from Mr Bal is
AT COUTURE SHOW ongoing commitment to raising awareness expected to be launched in September.
Platinum Guild International (PGI-USA) and desire for platinum jewellery while also In 1996, Time magazine dubbed the
joined forces with Couture, North America’s helping talented Platinum designers and designer "India's master of fabric and
premier jewellery event, to award six manufacturers generate brand awareness fantasy." Bal created his first line of clothing,
distinguished manufacturers during the first for themselves. traditional wear for men, in 1990. [CJ]
42 CJ AUGUST 2008
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stockindex
Last Quarter Market

Company Name Stock Exchange Price Price % 52-Week 52-Week Revenue P/E Cap
Symbol 07/11/08 07/18/08 Change High Low ($Millions) Ratio ($Millions)
PRECIOUS METALS
Agnico-Eagle Mines AEM-T TSX $77.000 $70.320 -8.68% $82.800 $36.680 $133.1 66.93 $10,104
Alamos Gold AGI-T TSX $6.980 $6.720 -3.72% $8.400 $4.820 $31.1 82.38 $638
Anglogold Ashanti Ltd. AU-N NYSE $33.100 $35.670 7.76% $51.350 $28.750 $894.0 38.98 $10,023
Anvil Mining Limited AVM-T TSX $10.580 $10.480 -0.95% $20.140 $8.070 $77.7 5.89 $746
Barrick Gold Corp. ABX-T TSX $24.200 $28.020 15.79% $30.000 $17.000 $1,968.0 22.6 $41,594
Compania Minas Buenaventu BVN-N NYSE $63.230 $65.830 4.11% $85.780 $31.100 $212.0 46.6 $8,375
Eastern Platinum ELR-T TSX $2.400 $2.070 -13.75% $4.180 $1.830 $60.2 N/A $1,390
Eldorado Gold ELD-T TSX $8.650 $7.880 -8.90% $9.010 $3.790 $71.8 61.15 $2,715
Equinox Minerals Limited EQN-T TSX $4.160 $3.680 -11.54% $6.200 $2.610 $0.7 N/A $2,083
First Quantum Minerals FM-T TSX $12.280 $11.130 -9.36% $24.500 $10.220 $511.8 7.2 $4,537
FNX Mining Company FNX-T TSX $19.950 $18.560 -6.97% $39.770 $18.090 $143.5 15.52 $1,570
Gammon Gold GAM-T TSX $10.300 $9.500 -7.77% $13.700 $5.800 $55.0 N/A $1,124
Gold Eagle Mines GEA-T TSX $9.870 $10.120 2.53% $10.500 $4.100 $1.0 255 $1,023
Gold Fields GFI-N NYSE $12.460 $12.900 3.53% $19.915 $10.660 $821.1 N/A $8,418
Goldcorp Inc. G-T TSX $49.000 $45.990 -6.14% $52.480 $22.400 $607.1 56.67 $32,663
Iamgold Corp. IMG-T TSX $6.210 $6.010 -3.22% $10.250 $5.690 $220.3 N/A $1,776
International Royalty IRC-T TSX $5.160 $4.640 -10.08% $7.700 $4.470 $11.5 28.5 $364
Ivanhoe Mines IVN-T TSX $12.000 $11.830 -1.42% $16.900 $7.800 $2.8 N/A $4,438
Kinross Gold K-T TSX $23.770 $22.830 -3.95% $27.160 $10.580 $354.9 38.68 $14,037
Lundin Mining LUN-T TSX $5.690 $5.090 -10.54% $15.200 $5.050 $306.3 N/A $1,987
Newmont Mining NMC-T TSX $51.950 $48.400 -6.83% $58.440 $40.880 $1,943.0 50.74 $21,025
NovaGold Resources NG-T TSX $7.620 $9.720 27.56% $19.990 $5.900 $0.3 N/A $1,022
Pan American Silver PAA-T TSX $35.580 $33.320 -6.35% $43.660 $22.440 $111.9 25.85 $2,691
Red Back Mining Inc. RBI-T TSX $8.800 $8.850 0.57% $9.160 $4.500 $55.1 N/A $1,667
Silver Standard Resources SSO-T TSX $28.610 $29.260 2.27% $44.070 $24.770 $3.7 N/A $1,834
Silver Wheaton SLW-T TSX $15.300 $14.900 -2.61% $19.300 $10.450 $48.4 33.3 $3,333
Teck Cominco Ltd. TCK.B-T TSX $42.720 $40.020 -6.32% $53.800 $27.060 $1,581.0 10.77 $17,745
Yamana Gold Inc. YRI-T TSX $15.100 $14.020 -7.15% $19.790 $9.050 $359.4 36.28 $9,504
GEMSTONES
Anglo American PLC AAUK-Q Nasdaq $29.060 $27.870 -4.09% $38.750 $22.730 N/A N/A $73,696
BHP Billiton Limited BHP-N NYSE $76.780 $71.860 -6.41% $95.610 $49.420 N/A 15.42 $257,259
Diamcor Mining DMI-X TSX-V $0.540 $0.435 -19.44% $1.170 $0.285 N/A N/A $3
Diamond Fields International DFI-T TSX $0.065 $0.065 0.00% $0.060 $0.215 $1.4 N/A $14
Dios Exploration DOS-X TSX-V $0.320 $0.320 0.00% $0.560 $0.230 N/A N/A $6
Harry Winston Diamond T.HW TSX $24.240 $19.830 -18.19% $43.850 $20.320 $157.4 9.68 $1,217
Mountain Province Diamonds MPV-T TSX $4.410 $4.270 -3.17% $5.300 $3.770 N/A N/A $255
Moydow Mines Intl Inc MOY-T TSX $0.185 $0.210 13.51% $0.400 $0.135 N/A N/A $12
New Nadina Expls Ltd NNA-X TSX-V $0.190 $0.180 -5.26% $0.485 $0.110 N/A N/A N/A
Nordic Diamonds Ltd NDL-X TSX-V $0.260 $0.310 19.23% $1.010 $0.255 N/A N/A N/A
Rio Tinto RTP-N NYSE $431.250 $401.500 -6.90% $558.650 $221.846 N/A N/A $107,096
Stornoway Diamond SWY-T TSX $0.260 $0.310 19.23% $1.010 $0.255 $0.2 N/A $62
Tahera Diamond TAH-T TSX $0.035 $0.030 -14.29% $0.620 $0.025 $5.1 N/A $6
True North Gems TGX-X TSX-V $0.315 $0.310 -1.59% $0.710 $0.300 N/A N/A $15
JEWELLERS & RETAILERS

Birks & Mayors BMJ-A AMEX $2.650 $2.600 -1.89% $7.500 $2.450 N/A 2.2 $29
Fossil Inc. FOSL-Q Nasdaq $23.050 $27.790 20.56% $45.250 $22.260 $356.2 14.13 $1,914
Sears Canada SCC-T TSX $24.100 $23.000 -4.56% $24.690 $23.400 $1,254.4 8.19 $2,475
Signet Group SIG-N NYSE $8.890 $10.350 16.42% $23.500 $8.600 $822.5 N/A $1,765
Tiffany & Co. TIF-N NYSE $37.030 $39.640 7.05% $57.340 $32.840 $668.2 16.46 $4,998
Wal-Mart WMT-N NYSE $56.290 $57.920 2.90% $59.950 $42.090 $95,303.0 17.8 $228,789
Zale Corporation ZLC-N NYSE $17.740 $19.600 10.48% $26.050 $12.480 $476.7 55.57 $838
COMMODITIES
Gold COMX $959.300
Silver COMX $18.135
Platinum NYME $1,858.300
Palladium NYME $416.600
44 CJ AUGUST 2008
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miningnews
AMEC AWARDED $150M ARCTIC

MINING PROJECT
AMEC plc, the international engineering and
project management company, has been
awarded $150 million engineering, procurement
and construction management contract by
Baffinland Iron Mines Corporation for the $4.1
billion Mary River Iron Ore project on Baffin
Island, Nunavut.
AMEC’s work entails basic and detailed
engineering services, logistics planning,
procurement support and construction
management services for both the mine facility
and export infrastructure. The contract is
scheduled to run until 2014, when the Mary
days. It is expecting to recover around 6,700 River mine will start production. The mine
“UNBELIEVABLE” GOLD ounces every month. The five pits at the base contains some of the highest-grade iron ore in
MINING RESULTS contain 580,000 ounces of gold. the world and will produce around 18 million
Canada Mining Journal has described the Etruscan has also started work at the A2 tonnes per year, with an initial operating life of
results from Golden Tag Resources’ Aquilon West Zone 1 pit, where it has identified 20 years.
Main gold property as “almost unbelievable.” several possible sites with gold. The Canadian
In June, Golden Tag Resources reported it has mining Company is based in Nova Scotia and
found 12,906.5 g/t of gold across 0.2 metres in has been exploring gold and diamonds in SLAM EXPLORATION ANNOUNCE
the Lingo Gold Occurrence. Another result Africa for more than 13 years. It covers an DRILLING RESULTS
from the same drill hole returned 3,230.9 g/t area of some 13,000 km square across West New Brunswick-based exploration company
of gold across 0.8 metres. Other results from Africa including Mali, Niger, Burkina Faso Slam has announced a new find of gold at its
the property include 90.6 g/t of gold across and Ghana. It has also set up an exploration Reserve Creek property, where a six-hole
0.25 metres, 70.1 g/t of gold across 0.32 metres project in Namibia and has been at the drilling programme is underway. The site is
and 11.54 g/t of gold across 2.05 metres. Burkina Faso project since March. situated east of Pickle Lake – a former gold
In 2003, Golden Tag Resources acquired a mining town – in Ontario. Gold-bearing
two-stage option for the Aquilon Main MINING POTENTIAL IDENTIFIED ON intercepts were reported by Slam from three
holes and visible gold was evident in hole
property, the first to buy 40% interest in the MASBATE ISLAND
RS0812. “Significant” assays were taken from
project and the second to increase this to 60%. Two firms have agreed to a new joint venture
hole RS0810, the Company said, with 7.845 g/t
Golden Tag has properties mainly in James that will see them explore the potential of a
over 4.58 metres including 16.753 g/t over 0.73
Bay, Quebec and Red Lake, Ontario. number of mineral claims on Masbate Island.
metres. Hole RS0812 yielded 15.887 g/t over
Recently it acquired a 50% interest in the According to the Philippine Daily Inquirer, the
0.4 metres but Slam added that the 1,014-metre
San Diego property in Mexico by spending a island, which is 350 km south of Manila, is to be
drilling programme has gold-bearing intervals
total of $1.5 million in exploration over three the setting for Geograce Resources Philippines
from every hole in the project.
years at the site. and Vale Exploration Philippines’ latest projects.
Slam also said it was “greatly encouraged by
So far, seven mineral claims totalling 84,046
these positive results” and staked nine more
hectares of land have been identified.
PRODUCTION CONFIRMED FOR claims, which now mean the property
Michael Defensor, GEO management
ETRUSCAN RESOURCES encompasses 4,624 hectares and 22 claims.
services chair, said: “We are extremely pleased
Etruscan Resources announced it has found Reserve Creek is one of four gold properties
to become the first Philippine partner of Vale,
more than 4,000 ounces of gold at its mine in operated by Slam in the Uchi Subprovince in
which is not only one of the world’s biggest
Burkina Faso, West Africa. The Company has northwestern Ontario. The Company describes
mining companies, but its success is strongly
met the required criteria for commercial it as a “world-renowned gold-producing” area
rooted in helping develop its home country,
production by working at the plant for 30 and it has so far produced over 40 million
Brazil, into a natural resources superpower.”
ounces of gold.
46 CJ AUGUST 2008
miningnews
RICHMONT MINES TO START

DRILLING
Richmont Mines Inc., a gold exploration,
development and production company with
operations in North America, announced that
it has completed the portal rehabilitation
work at the Golden Wonder Project, located
near Lake City, Colorado; it is proceeding
with exploration efforts to identify new
mineralized zones. The Company previously
announced its intention to acquire a 50% joint
venture interest in the project, which is owned
by LKA International.
Work to date includes the rehabilitation of
the portal, installation of a ventilation system,
installation of electric power, construction of
drilling bays and a water containment system
for diamond drilling. Exploration activities will
involve advancing the existing drift along the Three zones outlined in the summer 2007 at capacity from previously stockpiled ore;
vein system at Level Six and simultaneously channel sampling and mapping programs however, processing has now stopped. The
drilling core holes to explore for lateral and were drill tested: Portage Zone, Narrows Lake Company continues to monitor the situation
down plunge extensions of the main vein Zone and the Pipewrench North Zone. A total and as of now is still not expecting any
system and explore for parallel veins. of 520.5 metres in four holes was completed material change to its annual forecast
on the Portage Zone. The Portage Zone has production estimate for Morococha.
TASEKO UPDATES STATUS OF had no historic drilling and limited historic
GIBRALTAR MINE surface sampling and represents a new RIO TINTO SELLING URANIUM ASSET
Taseko Mines Limited has announced an discovery on the Pipewrench Lake Property. Australian mining company Rio Tinto PLC
update on its Gibraltar Mine. As announced will sell a uranium project in Western
on May 8, 2008 the main transformer for the HECLA CLOSES VENEZUELAN GOLD Australia to an international joint venture for
new SAG mill failed resulting in a 16-day PROPERTY SALE $495 million. Canada’s Cameco Corp. and
outage of the concentrator. An investigation Hecla Mining Company is pleased to Japan’s Mitsubishi Development Pty. Ltd. will
into the failure of the transformer indicated announce that it has completed the buy the Kintyre uranium project, which
that it had a defect when it was purchased, and transaction to sell its subsidiaries engaged in comprises various leases and licenses. “This
it was this defect that was the root cause of the mining and exploring for gold in Venezuela to sale brings us closer to achieving our asset
failure. Taseko is now pursuing warrantee Rusoro Mining Ltd. for $25 million, consisting sales target of $10 billion in 2008, and is the
coverage from the supplier as well as loss of of $20 million in cash and 4,273,504 shares of third under a planned program to divest at
business insurance. Rusoro common stock. The sale agreement least $15 billion of assets in total,” Guy Elliott,
During this unscheduled outage, maintenance was previously announced on June 19, 2008. chief financial officer, said in a statement.
personnel utilized the available time to work on Hecla Mining Company, headquartered in Earlier this year, Rio Tinto sold its Greens
further mill upgrades, chute repairs and areas Coeur d’Alene, Idaho, mines, processes and Creek mine in Alaska for $750 million and its
affecting material flow that have been impacting explores for silver and gold in the United interest in the Cortez operation in Nevada for
concentrator performance. The 3.3 million States and Mexico. A 117-year-old company, nearly $1.7 billion. Rio Tinto’s U.S.-listed
pounds of copper production lost in May, Hecla has long been well known in the mining shares rose $10.39, or 2.5 percent, to $426.91
combined with higher than normal operating world and financial markets as a quality in morning trading.
costs due to the accelerated maintenance producer of silver and gold.
activities referred to above, as well as a change MIDWAY IDENTIFIES
out of the SAG mill liners after six months of UPDATE ON PERUVIAN HIGH-GRADE ZONE
operation will have a direct impact on Taseko’s LABOUR STRIKE Midway Gold has announced the discovery of
third quarter financials. Pan American Silver Corp. reported that its a high-grade zone in the North Pan deposit.
Quiruvilca and Huaron mines in Peru After drilling 14 holes to verify previous
DISCOVERIES IN SHALLOW continue to operate normally in spite of the results, four hit higher grades and thicknesses
DIAMOND DRILLING illegal strike that was called by the National than originally stated. Returning 20 feet of
Uracan is pleased to announce initial drill Mining Workers Union, which commenced on 0.23 oz g/t within 60 feet of 0.087 oz g/t, drill
results from its 100% owned Pipewrench Lake June 30, 2008. At the Company’s Morococha hole PN08-7 was drilled in close proximity to
Property, located 100 km south of the operation, underground mining has been hole EP-53, which the Company said “only”
Athabasca Basin in Saskatchewan. A total of curtailed as both Company miners and encountered 20 feet of 0.021 oz g/t. PN08-6
2,596 metres of diamond drilling in 16 holes contractor miners have joined the job action. resulted in an intersection of 15 feet of 0.107
were completed prior to spring break up. The Morococha mill had continued to process oz g/t thin 165 feet of 0.023 oz g/t.
48 CJ AUGUST 2008
miningnews
President and chief executive officer of The Company has also identified new zones results of grab samples have been tremendous:
Midway Gold, Alan Branham, said a number at the Orosi mine. Around 7,140 metres of the gold value is up over two ounces per ton
of the 14 holes “significantly improved” on drilling in 40 holes have so far been completed and ... it’s occurring within quartz felsic
previous grades and thicknesses. “Historic at the site as part of 10,000 metres, which have porphyry which is the host draw for most of
drilling stopped too soon and had occasional been planned. Both the Orosi and Limon the mines in that area.” Grab samples at the
sample preparation and quality control mine are based in Nicaragua. site have produced mineralization results of
problems that may have understated the gold, 54.2 g/t of gold.
in portions of the current resource,” he STERLING MINING CLOSES $2.4 Huffman is eight kilometres from the
explained. Midway Gold’s Pan Project is MILLION BRIDGE LOAN Jerome gold mine. Production at the Jerome
located on the Battle Mountain-Eureka gold Sterling Mining Company has arranged a debt gold mine lasted between 1941 and 1943 and
trend in the U.S. state of Nevada. financing for $2.4 million. The Company produced 56,878 ounces of gold. Namex
entered into a bridge term loan with a group Explorations is a Canadian exploration
of lenders in the principal amount of company. Along with the Huffman property,
US GOLD ENCOUNTERS MORE $2,400,000. After a deduction for a reserve of the company has three other sites in Ontario
MINERALIZATION $216,000 for interest and legal expenses, a and three properties in Quebec.
Drilling at the Magistral Mine in Mexico has payment to the lender for services of $144,000
yielded more gold mineralization, according and recording and other costs, the net BRITISH GOLD MINE TO REOPEN
to US Gold. The Company confirmed proceeds to the Company were $2,021,740. A British gold mine is set to reopen by
“positive” results from its operations at the The principal amount of the loan is due 120 Scotgold Resources, according to the Guardian.
site, which is located in Sinaloa state. days following the date the loan was made and The Cononish mine is located near Tyndrum,
Drilling was designed to further expand the bears interest at the rate of 24% per annum. Scotland and has not been open for nearly 10
mineralization surrounding the Samaniego The loan is secured by certain patented years. Scotgold Resources expects to find at
pit and returned 6.81 g/t over 15 metres, mining claims, property, equipment, least 154,000 ounces of gold at the site, the
including 19.9 g/t over three metres. More inventory, leases (excluding the Sunshine newspaper said. “As soon as a drill rig we have
drilling at the Dos Amigos vein resulted in Mine lease) and other personal property. This been waiting for arrives we’ll be under way,”
13.63 g/t over six metres and mineralization strategic bridge loan provides Sterling Mining said Chris Sangster, chief executive of
for both started at the surface. Company with timely and non-dilutive Scotgold Resources. “We need to expand the
Chairman and chief executive officer of US working capital to meet short-term needs for resource a bit more to see exactly what we’ve
Gold, Robert McEwen, said these results, with long-term financing. got and then there are the requisite planning
other figures from the Palmarito Project, and other hurdles to go through.”
demonstrate the area’s potential. The Guardian said work at the mine will
“Our objective in Mexico is to quickly grow HUFFMAN MINE BOUGHT provide at least 60 jobs in the area for the next
the size of these projects in order to determine BY NAMEX eight years, even if only the minimum amount
the optimum rate of production,” he added. Namex Explorations has announced the of gold is found. John Burton, a farmer who
US Gold’s head office is located in Denver, purchase of a new mine in Ontario. The new owns the land the mine is in, said it would be
Colorado, but its operations are focused on mine is located on the Huffman property, a “relief ” to have the mine open again.
Nevada and Mexico. Mr McEwen is also the which covers 624 hectares and has four claims. Scotgold Resources expects 4,000 metres of
Company’s largest shareholder. Oliver Maki, chief geologist for Namex drilling to be conducted at the site across
Explorations, said: “The Huffman property three areas. [CJ]
RESULTS ANNOUNCED FOR
CENTRAL SUN
Central Sun Mining has announced results for
its Limon mine. Around 14 holes have been
drilled in the area, totalling 4,441 metres as
part of a 10,000-metre programme. Of the
deposits in the area, the Santa Pancha has a
reserve grade of around 5.6 g/t of gold and is
being mined at the 100 metre level. It has the
highest grade of gold in the Limon mine
region. Other significant results from the
Limon mine include 8.76 g/t of gold across
15.4 metres, 6.7 g/t of gold across 6.6 metres
and 7.43 g/t of gold across 3.8 metres.
Peter Tagliamonte, president and chief
executive officer of Central Sun Mining, said:
“With the ongoing exploration program we
are confident in our ability to define this new
discovery and to grow it into a considerably
larger production base for the Limon Mine.”
AUGUST 2008 CJ 49
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IT S M OMENT S ...
... MAK E T HE M
UNF O RG ETTA B L E
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technews
TECHNOLOGY MIXED WITH GOLD

Jewellery design students in India are
introducing high-tech USB drives and hidden
microphones to their luxury gold pieces in
order to compete with “lifestyle” products, such
as mobile phones and laptop computers,
according to reports. Business Standard states
that the innovative creations are the work of
students at the National Institute of Design
(NID) in Ahmedabad. The aim of the designs is
to ensure that gold jewellery, which has
traditionally been viewed as a form of
investment in India, can also compete in the
country’s booming luxury lifestyle market,
alongside PCs, holidays and cars.
Spending on luxury goods in India has

increased five times in the last five years, the
site says. In addition to the so-called “smart
jewellery,” students have also developed a line
of “therapeutic” pieces, which incorporate
gemstones that, in traditional Indian culture,
have beneficial powers for the body. Shimul Vyas,
the NID’s co-ordinator of the postgraduate
programme in lifestyle accessory design, told
the site: “While the products may be part of an
academic research as of now, we soon intend to
commercialize them.” India is currently the
largest consumer of gold in the world,
accounting for 715.80 tonnes of the precious
metal in 2006-2007.
LEAD TIME TECHNOLOGY EXTENDS ADVANCED PLANNING TO INDUSTRY

Lead Time Technology (LTT), a provider of inventory and business process optimization tools, announced the general
availability of its new Jewelry-Trak (J-Trak) advanced planning and optimization tools suite. J-Trak is the first supply chain
optimizing product and process designed to meet the specific needs and requirements of the jewellery industry. J-Trak leverages
all of the capabilities of its FastForward and LTT Enterprise tools suites with functionality designed specifically for jewellery
manufacturers, distributors and retailers to enable low cost, rapid implementation. J-Trak is a fully configured, easily
implemented solution for forecasting, inventory, production/assembly, distribution and resource optimization for one location
or many. The system tells planners what they should make and when they should make it so the business will never run out or
have too much inventory. Until now, most solutions were not designed to meet the specialized needs and challenges of the
jewellery industry. Companies have had to invest in expensive custom applications, highly modified ERP systems or planner
intuition resulting in either too costly or complex implementations.
“Jewellery companies face unprecedented challenges from increasing metal prices, higher inventory costs and increased
competition that require swift and sustainable improvements in operational efficiency and flexibility,” said Mike Bonelli,
president of Lead Time Technology. “With the introduction of Jewelry-Trak, jewellery companies now have a highly adaptive
software solution that can be implemented rapidly and within their budget. Key to our approach,” added Mike Bonelli, “is that
Jewelry-Trak works in parallel with a customer’s current enterprise systems like Microsoft Dynamics. It provides significant
additive functionality to optimize and manage operating processes based on Lean Six Sigma principles as well as collaborative
technology to complement already resident ERP/MRP systems.”
50 CJ AUGUST 2008
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technews
DELCAM’S SOFTWARE CATERS

TO JEWELLERS WORLDWIDE
Whether it is the jeweller’s focus to create “green” jewellery, adapt to
economic changes or include the hottest colours of the season in their
range, Delcam’s new ArtCAM JewelSmith 2009 provides the necessary
design to manufacturing versatility a jeweller needs.
Designed specifically for artisans, ArtCAM JewelSmith lets jewellers

design and manufacture highly intricate personalized, custom or
complete new jewellery lines with ease. Whether master model makers
prefer to draw their designs, hand sculpt a 3D model or create the piece
in a familiar CAD package, their work can be simply scanned and
imported directly into ArtCAM. Alternatively, designs can be created
directly in ArtCAM JewelSmith using the tools within the program.
Engineered for its ease of use, ArtCAM’s structure is similar to artistic
packages such as PhotoShop. Users can utilize a number of layers to
change elements of their design or form intricate and complex patterns.
To create a matching necklace, ring and bracelet, for example, ArtCAM’s and un-calibrated gems and creates caps to securely hold them in place;
Project Tree can keep all related models together, for quick reference, this allows the jeweller to focus his or her knowledge and skill
accessibility and duplication of required design elements. ondeveloping other design ideas.
To incorporate “green” (lab-grown) or authentic gems into the piece, To find out more information about ArtCAM JewelSmith 2009, visit
ArtCAM JewelSmith simply takes the dimensions of both calibrated www.artcamjewelsmith.com. [CJ]
MCD Pearl Imports

A selection of pearl strands, loose pearls
and pearl jewellery.
catalogue available upon request
27 Queen St. E., Suite 703 Toronto, ON M5C 2M6

T (416) 368-2690 • F (416) 368 2426
Email info@mcdpearls.com
COLOUR CATALOGUE
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CJ_Aug08_TechFeature.qxd:Layout 1 7/22/08 1:35 PM Page 52
techfeature
TECHNOLOGICALLY
Speaking
Roland DGA has become renowned for developing PRECISION AND CONTROL
technologically advanced solutions for the sign making, The software is a major component of the new system, which
engraving, automotive restyling, apparel decoration, grants designers a high level of control and exactness, two
CAD/CAM and, of course, jewellry design industries. characteristics intrinsic to good jewellery design. JewelStudio
Throughout its history, the Company has unveiled a series of software, which has been specifically developed for jewellry
products including GX series vinyl cutters, EGX series designers and goldsmiths, allows these craftsmen to use hand
engravers, MDX series milling machines, LPX series 3D laser drawn sketches to create precise three-dimensional electronic
scanners, and the MPX series photo impact printer. renderings of their designs.
Roland DGA is an industry leader in wide-format printing Users of this advanced software can also create original
and integrated print/cut technology, serving customers digital designs quickly and intuitively, with full creative
throughout North and South America with cutting-edge flexibility, by following simple step-by-step instructions. The
technologies and skilled dealers. Today, Roland DGA has software offers a host of features including GemStudio, an
expanded its award-winning JWX series with the JWX-30 extensive digital library of gemstones featuring varying
jewellry modelling solution. The state-of-the-art desktop mill shapes, sizes and types of gems that can be added to designs
comes complete with powerful jewellry design software, with a single click of the mouse.
allowing designers across the globe to transform their ideas
into highly precise wax models of rings, pendants, bracelets, Modifying and resizing designs is just as easy. The Automatic
brooches, earrings and cufflinks. Pave feature allows jewellers to choose the type and number
of gems to be placed automatically on the jewellry’s surface in
“The JWX-30 was designed to boost creativity,” said Neil a dimensionally accurate pattern for unprecedented results. If
Zdunkawicz, marketing manager for Roland DGA. “It quickly desired, designers can also manually place the stones for
mills a wide range of wax master models with intricate detail maximum creative flexibility. Once the design is completed,
and perfect symmetry. Bundled JewelStudio™ software the model can be displayed on-screen and rotated, giving
automates laborious tasks such as replicating left and right professionals and their clients a clear, accurate preview of the
earrings, and reducing model weight to meet client demands.” final product.
52 CJ AUGUST 2008
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techfeature
Roland DGA continues its tradition

of providing jewellery makers with innovative
solutions by introducing the JWX-30 – a state-of-the-art
desktop mill that allows designers to turn their
wildest imaginings into reality.
B Y B RYAN S OROKA
JWX-30 in action
IT’S ALL IN THE DETAILS process. Fortunately, the JWX-10 changed that. Since Klutts
The JWX-30 offers high-speed, automated production with a purchased the machine, he has enjoyed a dramatic increase in
powerful 30,000 rpm spindle and 100W DC Brushless motor. his milling productivity. “I can now do four jobs in a day,
The desktop mill also generates fine precision up to 0.00125 easily,” he says. “I can do things faster and easier with the
mm/step to produce every subtle nuance of jewellry CAD JWX-10 – and I can make anything: double flips, pendants,
designs. Finally, the JWX-30 comes with a unique, double- initial rings, bracelets, charms, you name it. It’s been like
edged tool that yields exceptional detail, giving designers the going from a bike to a Lamborghini.”
confidence and ability to create virtually any detail, no matter
how intricate. It is this kind of versatility and ease-of-use that has earned
the JWX-10 the AJM Innovation Award, a fact that Company
For all its impressive stats and figures, the JWX-30 would not members are quick to point out, just as they are eager to tell
be of much worth to designers if it did not actually deliver. the entire industry of what they can achieve with the next
And it certainly does. It joins a long line of industry JWX generation JWX-30. “The JWX-10 is targeted primarily to the
machines, including the JWX-10, which won the AJM custom retailer,” says David Olson, marketing manager for
Innovation Award in 2005. The Innovation Awards are part Roland ASD. “It comes with straightforward manuals, tools,
of, Thinking Ahead: The MJSA/AJM innovation Initiative, wax, and comprehensive tutorials that allow jewellers to
which is intended to facilitate and celebrate innovation in all begin milling jewelry within a few hours of opening the box.”
areas of the industry.
Like all Roland DGA products, JWX-30 is designed and
While winning awards is certainly nice, hearing what actual manufactured in a state-of-the-art, ISO-certified facility.
industry members have to say about products is even more Roland builds all products at its advanced Digital Factory one
important. “For flip and rotary milling, I could set up only at a time, by a single assembler – just like the fine pieces of
one or two jobs a day, max,” says Len Klutts, owner of Klutts jewellery designers create with the machines.
Jewelers in Morgan City, Louisiana. “It was very limiting and
frustrating.” Creating detailed wax jewellry models on his old For more information on the JWX-30 and other leading Roland
milling machine was a painstakingly slow and complicated DGA products, you can visit www.rolanddga.com/asd [CJ]
AUGUST 2008 CJ 53
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companyprofile
LEFT TO RIGHT: VP Sales, David Reuben; Executive VP, Nelson Reuben; President, Marvin Wenger; Gemologist, Meredith Wenger-Rudin; National Marketing Manager, Matthew Rudin
Family Business
Siffari has built a solid reputation on three principles – unique styling, exceptional quality
and unmatched service. A simple strategy, though when you consider the Company has
flourished for nearly 70 years while being governed by three generations, there is no doubt
that it is a solid business model..
B Y B RYAN S OROKA
P HOTOGRAPHY BY DAVIDE B AGNAROL
Some 67 years ago, in 1941, Larry Wenger sat in the explains, “My father was in the watch business with his
basement of a Toronto clothing store. His office consisted father in Montreal. In 1941, he decided to go on his own
of an underwear crate that he used as a makeshift desk, a and moved to Toronto.” Mr. Wenger started out selling
secondhand typewriter and a 40-watt light bulb. A modest watchstraps and soon after, went into the wholesale ring
beginning to be sure, especially since the company he business. “It wasn’t too long after that,” Marvin says
started, Siffari, has become one of the most renowned thoughtfully, “that manufacturers selling to wholesalers
jewellery manufacturers in Canada and beyond. started selling directly to retailers. My father saw the writing
As to how Siffari managed to get to where it is today, on the wall, and decided he needed to take the next step and
President and son of company founder, Marvin Wenger, go into manufacturing himself.”
54 CJ AUGUST 2008
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MANUFACTURING SUCCESS honesty.” At the same time, Marvin points out that, “we knew
Siffari’s foray into manufacturing its own pieces began with rings, we couldn’t make any mistakes, so we ensured that everything
and its success was built on three strong principles. “Styling, ran very smoothly.” Not an easy task, especially once you take
quality and service,” Marvin says emphatically. “Our designs are into account that Siffari opened thousands of accounts across
unique, we don’t cut corners and when we promise our customers the United States. While the Company does have a dedicated
the merchandise on a certain day, that’s when they get it.” sales force in the U.S. that sell to retailers across the country, all
The Company strives to maintain these ideals to this day, manufacturing is done right here in Canada.
and has subsequently built a strong reputation as trendsetters
when it comes to innovative designs. “I attend the Basel Fair LUXURY RULES
with our head designer to see the trends … that way, we’re able Many Canadian manufacturers have succumbed to the trend
to see exactly what’s happening [in the industry] when it’s of producing promotional pieces. Siffari has chosen not to go
happening.” Marvin is quick to point out that Siffari’s designs down that road, believing firmly that it would compromise the
are not copies of what is seen at the Basel Fair, but rather, strong reputation it has built over the years. “We’re one of
designs are inspired by these European fashions that tend to the few Canadian manufacturers that didn’t go into the
drive demand in North American markets. promotional end,” Marvin says, while adding, “Our line is
In 1989, Siffari’s business continued to swell as it entered the more mid-range [price wise].” Again, because of Siffari’s
U.S. market with its Crescendo division. This growth was built reputation, Marvin, along with other Company members, did
on the foundation laid by Marvin years not want to start cutting corners and
ago when he first started working for compete in low-end promotional
the family business. “I started out on merchandise. They were not alone.
the road as a sales rep and was given Many Siffari customers did not want
accounts we weren’t doing much “The consumer that them to either because they needed to
business with. After two years these walks into the deal with a company that, “prided itself
small accounts, along with new stores I on quality to satisfy their clientele,”
had opened, developed into a viable jewellery store that Marvin says.
territory,” Marvin states. “We then
hired a sales rep to cover this territory
they normally shop The bulk of Siffari’s products indeed
fall under the “mid-level” price point.
so I could come into the head office and at expects to see However, in May 2008, the Company
learn all aspects of the business.”
An admitted “hands on” president,
new merchandise… launched its high-end line, the Siffari
Signature Collection, which has quickly
Marvin keeps in constant contact with New merchandise proven to be every bit as successful as its
the other members of the Siffari other lines. “We believed this collection
management team, which includes his excites the consumer would be successful because of our past
brother-in-law/Executive VP, Nelson
Reuben, his nephew/VP Sales, David
and the sales staff.” experience with higher end product in
our line selling well.” Marvin points out.
Reuben, his daughter/gemologist The new line fits the Siffari President’s
Meredith Wenger-Rudin and his firm belief that there is a healthy market
son-in-law/National Marketing Manager, Matthew Rudin. for these more expensive pieces, and that many independent
Going back to Siffari’s U.S. presence, Marvin says “We didn’t retailers are not taking full advantage of the sales opportunities
know what type of competition we’d have on entering the U.S. that they bring. “What I saw was every independent jeweller in
market. We took the formula that made us a success in Canada, small towns can sell better pieces,” Marvin states with
and that same formula proved to be successful in the U.S.” conviction. “Some feel they can’t because they’ve never tried.”
Another critical factor that helped Siffari prosper in the highly In Marvin’s experience dealing with independent retailers,
competitive U.S. market was its unique designs and quality of the bulk of which are located in smaller towns in Canada and
product. “Our U.S. retailers repeatedly told us that our quality the U.S., some are under the impression that they cannot sell
was superior to most American manufacturers. And when it high-end because they do not have a client base that can
comes to service,” Marvin adds, “they [retailers] receive the afford such merchandise. “In all these towns… I saw there
merchandise when it has been promised.” were lawyers, doctors, accountants and other successful
“When Siffari entered the United States, we made it a point to businesspeople,” Marvin says.“People who are prepared to spend
tell the retailers that we were a Canadian company and that all our and want something different. The jeweller who only
manufacturing was done in Canada,” Marvin says. “ The retailers concentrates on promotional merchandise won’t make those
were open to dealing with a Canadian company because sales… the consumer will go somewhere else, even another town
Canada had a reputation for quality, straightforwardness and if they have to.” Marvin is not shy to point out to these retailers
AUGUST 2008 CJ 55
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companyprofile
that by focusing merely “We do business with chain operations in Canada, independent
on promotional items, retailers … a very wide spectrum.” The more prevalent retailer
they are missing out is the smaller or independent jeweller. “That’s the heart of our
on an entire market. business … in small towns across Canada and the U.S. … that’s
This is the market what both countries are made up of,” Marvin proclaims and
Marvin had in mind goes on to say, “The retailer trying to compete with Wal-Mart
when developing the and Costco … they’re having a difficult time. We don’t sell to
Siffari Signature the big box outlets so our customers won’t have to compete
Collection, which with them with Siffari products.”
includes a series of So what makes Siffari designs so sought after? Like the
original rings and Company’s business model, the answer is simple and to the
jewellery that retails point. “Our designs are different,” Marvin says with obvious
anywhere from pride. “When a consumer walks in and sees a beautiful piece of
$2,000-$5,000. “Our jewellery, they don’t know the price. First they have to fall in
customers are thrilled love with the design.” The quality of the piece is also of
that we developed this paramount importance, especially for the retailer. “If a stone
line because very few falls out, is cracked, or the item is not finished properly the
companies offer it,” consumer blames the retailer,” Marvin explains. “We stand
Marvin exclaims. And behind our products. If there’s a problem, we look after it.”
he is not merely Siffari’s products are also unique in many ways, as is its
referring to the approach to creating these ornate pieces. “We’ll design the
uniqueness of these shape of [coloured] stones ourselves and design the jewellery
products, but also their inherent value. “These beautifully around that,” he states.
designed pieces … all set with diamonds, look far more
expensive than what we’re selling them for,” he says. GENERATION NEXT
The current economic climate may be challenging, however,
MERCHANDISE AND MARKETING MIX Marvin is optimistic that things will turn around and that
Siffari’s current line includes over 2,000 rings and more Siffari will maintain its pursuit of introducing new, original
than 500 pendants and earrings. All of these custom-designed merchandise to the marketplace. “I think it [the economy] will
pieces fall into the engagement rings, ladies’/men’s wedding stabilize … calm down. No matter what conditions are, we’ll
bands, ladies’ stone rings, men’s rings or pendant and keep coming up with new and innovative styling,” he says
earring categories. without a doubt. “Coming up with new ideas, like our
Insofar as any marketing and advertising programs the Signature Collection, is what we plan to do. We design two lines
Company is engaged in, Marvin explains, “We offer co-op a year … spring and fall. When our sales reps go into stores, our
advertising in radio, television and print.” Siffari also provides customers expect to see a large amount of new styles.” Marvin
retailers with in-store marketing solutions such as brochures to is a firm proponent of exciting not only his customers, but
be distributed at store level, a free CD-Rom slide show, which their clientele as well. “The consumer that walks into the
retailers can play in their stores to display the wide variety of jewellery store that they normally shop at expects to see new
Siffari products, as well as POS materials such as counter merchandise,” he says. “New merchandise excites the consumer
displays and promotional giveaways to the consumer. “There and the sales staff.”
are over 2,000 items on our website,” Marvin says when After being in the industry for over 40 years, retailers both
broaching Siffari’s online presence. “Customers say they’re here and south of the border would be wise to follow Siffari’s
thrilled with it. It provides them with a great selling tool.” lead, as Marvin concludes, “We’re proud of what we’ve
Marvin says the Company receives many e-mails every day accomplished and what my father built. We’ve continued this
from consumers looking for Siffari products, who are promptly philosophy of creating unique, quality products that are backed
directed to their nearest retailer. by strong service.” Considering Siffari’s longevity and record
As to what kind of retailers carry Siffari designs, Marvin says, of success, few can argue with this logic. [CJ]
56 CJ AUGUST 2008
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bench
Ergonomically
Correct
How to make your workbench comfortable
while preventing aches and pains
B Y N IKKI Y EH
AUGUST 2008 CJ 57
bench
BENCH
Bulletin
Board
At the Bench Live
The Manufacturing Jewelers and Suppliers of
America will present several “At the Bench
Live” seminars at the 2008 JCK Toronto show,
Aug. 11-12 in the North Building at the Metro
Toronto Convention Centre. All seminars will
take place on the show floor and will feature
hands on demonstrations and techniques by
Chris Ploof of Chris Ploof Designs and Linus
Drogs of Au Enterprises. Topics will include
casting and fabricating procedures for working
with palladium and making mokumé-gane
billets at the bench. For more information, to
view a full schedule or to register for the show,
visit www.jcktoronto.ca.
B ench jewellers provide customers with a specialty service, which are

rewarding roles that give retailers a competitive edge in the industry.
Nevertheless, we can all agree that sore limbs are not the most satisfying
aspects of the job. Craftspeople, especially metalsmithing jewellers, experience work-
related pain from a variety of repetitive tasks, especially from cutting, bending and
Online Seminar Opportunity
Bench Media is hosting a day-long Internet
marketing seminar in Atlanta on September
18, as part of its Internet 4 Jewelers Seminar series
of educational programs. The seminar will
raising metal. Clearly, how you sit, stand, walk and even work around the shop or focus on local Internet marketing techniques
store can impact your body for many years to come. for retailers, and how retailers and bench
jewellers could easily make use of the Internet.
According to a study in the published report, Case Studies: Biochemical Hazards in a Participants will learn how to reach out to their
Jewelry Manufacturing Facility, hand tools, including pliers that force the wrist to geographic area to bring more customers
move into awkward positions, are related to a number of bodily risks. In the same into their stores. For more information and to
study, workers in a jewellery factory experienced back, arm, shoulder, wrist and neck register, go to www.Internet4Jewelers.com.
pain from a number of factors, such as poor lighting, inappropriate tools, disorganized
workspaces and, most of all, awkward positioning. Courses in the U.S.
Platinum Guild International-USA is offering a
To help you organize your workspace in an ergonomic manner, Canadian Jeweller series of bench seminars taught by Jurgen
has collected a few pointers to help you and your fellow jewellers reduce aches and Maerz, PGI-USA director of Technical
pains at the workbench. Education, in five cities across the U.S. The
series will run until October 2. Each seminar
CHAIR CARE will include platinum bench techniques,
Jewellers can spend the majority of their workdays seated, so you can imagine how advanced stone setting, advanced fabrication,
much pain a poor chair can cause. To avoid bodily cramping, make sure you are not bench tips and other tricks. A full day of
using an excessively padded chair, which won’t support your back, legs and spine. seminars costs $195 with early registration and
Instead, search for a chair that can be accordingly adjusted; when seated, your feet includes a networking lunch with the seminar
should be flat on the floor and your thighs should be positioned parallel to the floor, leaders. Maerz is a Jewelers of America Certified
too. Take note that you should feel some pressure supporting your upper legs, though Master Bench Jeweler, the fourth person in
the pressure should not feel uncomfortable or harsh enough to restrict circulation. the U.S. to receive this designation. He holds
an honorary Ph.D. in Jewelry Manufacturing
Remember to pay a great deal of attention to your chair’s backrest, which is Arts from Cosmopolitan University. Visit
necessary to support your spine. Your lower and middle back should be supported www.benchseminars.com to register.
by the backrest; if you notice that this area is not being supported enough
58 CJ AUGUST 2008
bench
(for instance, if you do not feel any support layout with a do-it-yourself map of the workshop. Moreover, listen to your jewellers if they
from your waist to below your shoulder have any concerns about their workbenches – their feedback can help you increase efficiency
blades), you actually do not have the and safety. All in all, ergonomic practices in your shop will keep yourself, as well as your
appropriate back support from your chair. jewellers, healthy from drastic pains or injuries. [CJ]
BENCH TIME
Aside from your chair, it is necessary to figure
out a workbench height that’s right for you.
First, sit comfortably in your chair and keep
your back against the backrest. Look at your
bench pin – it should be positioned at the
centre of your breastbone. Take note that if
your bench is too short for your body, you will
end up working hunched over, even if your
chair has the proper support. In this situation,
try gluing wood to the bottom of each leg to
raise the bench’s height appropriately.
LIGHTEN UP
According to goldsmith educators, bench
jewellers need higher levels of light compared
to the requirements of woodworkers; thus,
the most appropriate lighting is imperative
to protect bench jewellers from eyestrain. A
tip you might want to mull over is to have
matte surfaces on your benchtop rather
than those that are too shiny – this can help
you avoid lights going directly into your eyes.
VISOR ADVICE
In the past, E-Bench has recommended
jewellers to adjust their visors, since wearing
them can cause major neck and back
injuries. For instance, bench jewellers have
a tendency to talk to others in the shop
without lifting up their magnifying visors;
as a result, they uncomfortably bend their
necks backwards. Jewellers are advised to
use a magnifier that sits in front of their
eyes; as a result, this can help you look
over the magnifier instead of tilting your
head back.
CONCLUSION
Another important tip to consider is taking
a break every 45 minutes or so – however,
the key to these breaks is to take them away
from your chair so that you can stretch
back into a neutral position. Also, keep
your production area organized; make sure
tools are reachable in rotating bins. If you
find that you are twisting your body to
reach for tools, consider re-organizing the
XXXCPNBKFXFMSZDPN ] 1 ] & CPNBDPSQ!UFMVTOFU
AUGUST 2008 CJ 59
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retail
Sink or
Swim:Industry veteran, Shane Decker, shows you
10 ways store owners can stay afloat in
choppy retail waters.
B Y S ONIA L OWE
60 CJ AUGUST 2008
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retail
In a market of the masses vs. classes, what is the

key to making a sale? Today’s independent
jewellers can “take back the sale” from retail
giants, who are at the forefront of 2007’s
recorded $8 billion in sales.
Try the following tips to help you handle the
corporate competition.
Stick to what you know: According to Decker, the store Show and sell: According to Decker, 60 customers
owner’s job is to focus on business development, not annually buy a carat while waiting for a battery change.
changing watch batteries. Use your time to look at the
bigger picture. Maximize every opportunity to show and sell:
Turn a service visit into a sale.
Don’t micro-manage: Delegation is the key. Let others do
their jobs while you concentrate on yours. Go the extra mile: Decker states the advantage a retailer
has over internet-based jewellers; retaining customers
Make advertising count: Decker advises hiring a through relationship building.
marketing professional to manifest your vision. Segregate your
customers. Use age and demographic-specific campaigns and Deliver outstanding customer service: Always send
writers for different target audiences. a thank you card, and send reminders for compliment
service visits.
Play the numbers game: According to Decker, independent
stores have the highest closing ratio among jewellery retailers. Be presentable: Decker states that a customer assesses
Decker shows by installing a tracker on the door to monitor your store and makes a decision to buy in 30 seconds. An
customer activity, owners can estimate their closing ratio to entrepreneurial-minded consumer expects quality. If your store
determine if their store meets the standard or not. is old, re-model; if your location is not beneficial, move.
Move it or lose it: It costs retailers 20% annually to keep Be prepared: Decker claims that million-dollar diamonds
merchandise that is not selling. Increase revenue by stocking are sold every week in the U.S. The standard for diamonds
profitable inventory, marking up your merchandise appropriately today is raised to four karats and wealthy customers buy the
and remove what you do not sell. same day they shop, so stock your displays with higher end
jewellery to prepare for high-end clients.
Develop a team: You are only as good as your weakest link.
Decker emphasizes the importance of hiring a floor manager Be positive: Decker reassures that in a vulnerable market,
to building a strong sales force through motivation, leadership there is still money to be made if the independent retail is
and product training in every category. able to adapt and try new strategies. [CJ]
AUGUST 2008 CJ 61
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mining
Canada:
Diamonds
in the
Rough
Photo courtesy of De Beers Canada.
iamond exploration began in Canada as early
D
world such as Sierra Leone and Angola. For many consumers,
as the 1960s, however, major kimberlite (an this makes a Canadian-mined diamond an ethical purchase.
intrusive igneous rock consisting largely of Canadian diamonds are also becoming somewhat of a fashion
peridotite and often containing diamonds) statement. Celebrities including Avril Lavigne are proud to
discoveries were not unearthed until the 1980s. In 1991, the wear Canadian diamonds for their quality and “cleanliness.”
first economic diamond deposit was discovered in the Lac de
Gras area of the Northwest Territories. Seven years later, our CANADIAN DIAMOND INDUSTRY
Home and Native Land became a diamond producer, when in Since those pioneering days not so long ago, Canada’s
October 1998, the Ekati Image of Diamonds mine opened diamond industry has surged to become a $2 billion entity.
some 300 kilometres northeast of Yellowknife. Just shy of one History leads us to believe that this fast rate of growth will
year later, the mine produced a respectable one million carats. continue, as 2003 Canadian diamond production totalled
approximately 11.6 million carats, while 2004 witnessed the
There is no doubt that Canada’s diamond production is on production of 12.6 million.
the rise. In fact, at the close of 2003, the country was the
world’s third-largest producer, accounting for 15% of the Canada’s second diamond mine, Diavik, started to produce in
world’s supply (Botswana and Russia are number one and January 2003. During its estimated 20-year life, Diavik’s average
two respectively). What is not so clear-cut are the advantages diamond production is expected to peak at six to eight million
carrying these Northern gemstones present to retailers. carats per year. To give you an idea of how significant this is,
To shed some light on the subject, consider how Canadian consider that this represents approximately 5% of the world’s
diamonds have gained a worldwide reputation for quality. total supply. Ekati’s 20-year projected life production, meanwhile,
Better still, they are “clean” in that they are not used to is forecasted to plateau at three to five million carats per year, or
finance terror, war and weapons as they are in parts of the 4% of the world’s total production by volume.
62 CJ AUGUST 2008
mining
Diamonds and Canada are not two words commonly strung

together in the same sentence. Following the discovery of several
world-class diamond-bearing deposits in the 1990s, though, the
Great White North and this precious stone are well on their way
to becoming synonymous.
B Y B RYAN S OROKA
CANADIAN MINES 2008, $944.8 million had been spent on construction of

the mine. Of that total, $646 million was spent with NWT-
EKATI based contractors and suppliers, including $441.8 million
BHP Billiton’s EKATI Diamond Mine is Canada’s first surface and with Aboriginal businesses or joint ventures. While the
underground diamond mine that officially began operations in mine is ramping up to full production, construction
October 1998. EKATI has produced an average of approximately continues underground, where a crusher and conveyor
3.5 million carats of rough diamonds annually over the last two to bring kimberlite ore to the surface are scheduled for
years. Annual sales from EKATI represent roughly 3% of current completion around the end of the first quarter of 2008.
world rough diamond supply by weight and 6% by value.
VICTOR PROJECT
DIAVIK The Victor Project is located in the James Bay Lowlands of
Diavik, Canada’s second diamond mine, began production in Northern Ontario, approximately 90 kilometres west of the
January 2003. During its projected 20-year life, average diamond coastal community of Attawapiskat. In June 2005, the
production from this mine is expected to peak at six to eight Attawapiskat First Nation voted in favour (85.5%) of ratify-
million carats a year, which represents approximately 5% of ing the Impact Benefit Agreement (IBA). In August 2005, De
the world’s total supply. Beers received approval by the Federal Minister of the
Environment for the Victor Project Comprehensive Study
SNAP LAKE Environmental Assessment (EA). Construction of the mine
The Snap Lake Mine, De Beers’ first mine outside of Africa, began in February 2006, once the necessary permits were
is unique in Canada. Built on the shores of Snap Lake, 220 granted. The Victor mine will be the first diamond mine in
kilometres northeast of Yellowknife, the mine is Canada’s first Ontario and the second in Canada for De Beers.
completely underground diamond mine. By January 15,
PAGE 64
...................................
AUGUST 2008 CJ 63
mining
JERICHO
The Jericho Diamond Mine, located in Nunavut and
approximately 400 kilometres northeast of Yellowknife,
is wholly-owned by Tahera Diamond Corporation. The
mine represents Canada’s third, and Nunavut’s first, diamond
mine. Tahera’s diamond purchase and marketing agreement
with Tiffany & Co. ensures that the Company receives
competitive market prices for its Jericho diamonds.
Pursuant to the agreement, Tiffany will purchase or market
all of the diamond production from the mine.
GOVERNMENT CERTIFICATION
The claims for a diamond’s origins, authenticity and
quality can be suspect. In order to circumvent any
uncertainty, the Government Certified Canadian Diamond™
has been instituted.
The Government of the Northwest Territories (GNWT),

which developed and implemented the world’s first
polished Diamond Certification Program, created this
body to support the growth of the diamond industry in
the Northwest Territories. The GNWT certifies authentic
Canadian diamonds mined, cut and polished in the
Northwest Territories. All certified diamonds must meet a
high standard of quality cut.
Two factories in Yellowknife, Northwest Territories are

currently participating in the Government Diamond
Certification Program. These factories have brought some
of the world’s most experienced craftsmen to Yellowknife,
to turn the mines’ output into polished diamonds of the
highest quality, and to train northern workers.
All Government Certified Canadian Diamond’s are proof

positive that the diamond has been mined, cut and polished
in Yellowknife, Northwest Territories. Furthermore, it is an
ironclad guarantee that all diamonds are natural as opposed
to synthetic, and they have not been colour-enhanced.
Proof of ownership is another assurance that comes along

with these diamonds, as every stone comes with a certificate
that carries a serial number, which is individually recorded
in a confidential centralized database.
You can spot a Government Certified Canadian Diamond

by its symbol. It distinguishes each Canadian Diamond
mined, cut and polished to exacting quality standards in
Canada’s Arctic. Each and every diamond is monitored and
inspected from mine to manufacturer under this unique
Government Diamond Certification Program. [CJ]
Photo courtesy of Diavik Diamond Mines Inc.
64 CJ AUGUST 2008
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facevalue
Do You
How Much do
Want It To Be? B Y D UNCAN PARKER
he other day, when I was riding my bicycle with a friend,
T
differentials. This explanation makes sense, and if precipitous
I asked him how business was going. He told me that increases continue, we will soon see prices where they were
the diamond trade was very interesting, mentioning a before the tumble of the U.S. dollar. Another explanation we
client who was looking at a carat-and-a-half diamond of good have seen for upward spiral in some diamond prices is that
clarity and colour. The client told my friend that he thought the there actually hasn’t been an increase in diamond prices. That
Canadian dollar would probably go up a bit more in comparison explanation was in print, and obviously needed no further
to the United States dollar, so he would hold off for a few days explanation. Raising the cost 19% is not a price increase, and
and try to make a few points on the exchange rate. My friend, if you do not understand that, then you are as clueless as me.
slowing his pace on his bicycle just a little, then said, “the next
day we saw the big increase.” This refers to the 19% hike that The other speculation in the industry is that there is a certain
came in a single day for larger diamonds of better quality. amount of profit taking. The discretionary income of the
average person is lower than it has ever been. Individuals
One rationale that we have received for the major diamond don’t have money to buy luxury products, such as diamonds,
price increases is that it is just a correction due to the currency when they are making fiscal decisions about how much less
66 CJ AUGUST 2008
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facevalue
as retirees, were making loads of unexpected money on investments.

Telemarketers took advantage of the surplus money floating around, and
could legitimately indicate the huge recent increases in price for diamonds
to help convince the investors to put their unexpected profits into a sure
thing and buy fine 1.00 carat diamonds.
Today, telemarketers are not deceiving buyers into spending money on

diamonds. The large and fine diamonds are selling themselves. The problem
appraisers are experiencing is how they arrive at values.
Several weeks ago, we appraised a 2.50 carat diamond of VS-1 clarity, F

colour diamond. We gave a value that did reflect the dollar amount that
would have been paid for such a diamond. The client has now contacted the
lab, and has requested a re-examination of the value given. I spoke to the
client, and I was told that the value we gave was the same as what was paid
for the diamond. Since the appraisal, the client has now shopped around
and has found a higher price being quoted for another diamond of the
same size and quality. The problem we have is, since we wrote the original
appraisal, the cost of the diamond has gone up by at least 19%. If we were
to write an appraisal today, our current value would be higher to reflect the
price increase.
Thus, as appraisers, how long is a valuation valid? How much should an

appraisal be? Should we build in a buffer for price increases, and if so, how
do we anticipate the amounts of increase?
It makes sense to write appraisals with explanations that any values given are
reflective of the value for the items at the specific date at which the appraisal
they can travel this year, or if they drove, was written. We cannot be responsible for anticipating unexpected changes in
whether they could even afford to spend the market.
$100 to fill the tank. How does this translate
to profit taking? The lower qualities and
“It is essential to keep up with

smaller sizes of diamonds have not increased;
however, better qualities and larger sizes
have increased substantially in price. The
wealthy are getting wealthier, for the time
developments and provide
being, and the rest of the population is the most accurate, current
becoming poorer. The people with lots of
money have some to spare, and large fine information possible.”
quality diamonds are rare things. There are
only so many to go around, and there are
many wealthy people who want them. As appraisers, we do our best to be accurate, and to provide details that will
Therefore, there are price increases. give a certain amount of consistency and comfort for the client. However,
as far as being able to guess what will befall prices and exchange rates in
How long will this go on? How high will the the future, we are less qualified than bankers, finance ministers and
price of diamonds go before it falls apart? diamantaires. And they are not giving anything away, even if they do have
Will it fall apart? In 1981, the price of a 1.00 a sense of what the future holds. It is essential to keep up with developments
carat, D colour, flawless diamond reached a and provide the most accurate, current information possible. Speak to the
wholesale price of $60,000.00 per carat. dealers, watch the price lists, keep up with fluctuations in the dollar and
This has never been attained again, but was you will be providing the best work that you can. Also, we need to let
reached for reasons quite different from people understand that our work is prepared on a specific day with a
today. The interest rates in 1980 reached specific set of financial conditions. Once we all understand these issues, we
19% to 20%. People on fixed incomes, such will all understand appraisals better. [CJ]
AUGUST 2008 CJ 67
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marketwatch
TOP 100
MEN’S JEWELLERY ITEMS
Men’s jewellery has always been regarded, within the trade, as a niche market.
Over time though, niches grow and develop and our list reflects
the past and present with a nod towards the future.
B Y R OBIN G AMBHIR
An intriguing way of looking at this list is as representative of demographics and generational tastes. So at the top,
we have modern styles using white metals in general and, in the case of the Edward Mirell line from Intermerge, an
alternate material-like titanium. They are at the top of the list because they reflect the tastes of men who are in their
peak jewellery purchasing years. As you can see, though, there are variations (there are some more traditional styles
in yellow metal in the first 25), which are present because there are regional differences in tastes from province to
province; in some cases, the differences are simply between rural and urban.
In upcoming editions of Market Watch, we will be reporting trends and top 10 lists geographically. OpenBlue
tracks where consumers come from while they are shopping its network of retailers’ sites. Using this kind of data to
help you deploy the right product into the right market is called Geomarketing and, for jewellery, it is an entirely
new area. When you are catering to niche markets, such as men’s jewellery, the margin for error is slim. Knowing
what consumers in each market are shopping for can help you avoid costly mistakes.
Rank 1 Rank 7
Intermerge Canada Inc. Cadman Manufacturing
R002A-D 5584M_white_gold
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery: Diamond Rings
Rank 2 Rank 8
Cadman Manufacturing Cadman Manufacturing
5766M 5758M
category: Men's Jewellery: Diamond Rings category: Men's Jewellery: Diamond Rings
Rank 3 Rank 9
R738F CB84M
category: Men's Jewellery category: Men's Jewellery: Rings: Signet Rings
Rank 4 Rank 10
R137D-D 5768M
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery: Diamond Rings
Rank 5 Rank 11
5762M C57D
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery: Rings: Signet Rings
Rank 6 Rank 12
Intermerge Canada Inc. Intermerge Canada Inc.
R947C N078D-D
category: Men's Jewellery category: Men's Jewellery
68 CJ AUGUST 2008
marketwatch
Rank 13 Rank 24
B941C 1116
category: Men's Jewellery:Bracelets category: Men's Jewellery: Rings: Signet Rings
Rank 14 Rank 25
Cadman Manufacturing Tecimer Jewellery Ltd.
5764M N6142
category: Men's Jewellery: Diamond Rings category: Men's Jewellery: Rings: Signet Rings
Rank 15 Rank 26
5586M 5756M
category: Men's Jewellery: Rings: Signet Rings category: Men's Jewellery: Rings: Diamond Rings
Rank 16 Rank 27
Debra Sawatzky Estate Jewellery Intermerge Canada Inc.
DJS000218 B030A
category: Men's Jewellery: Diamond Rings category: Men's Jewellery: Bracelets
Rank 17 Rank 28
JSN Jewellery Intermerge Canada Inc.
5660OXCuff N092A
category: Men's Jewellery: Cufflinks category: Men's Jewellery
Rank 18 Rank 29
Intermerge Canada Inc. Tecimer Jewellery Ltd.
B101D CJG-N2203
category: Men's Jewellery: Bracelets category: Men's Jewellery: Bracelets
Rank 19 Rank 30
Intermerge Canada Inc. Borra
B085A FR-121A/7
category: Men's Jewellery: Bracelets category: Men's Jewellery: Rings
Rank 20 Rank 31
Intermerge Canada Inc. Tecimer Jewellery Ltd.
N044F N3820
category: Men's Jewellery category: Men's Jewellery: Bracelets
Rank 21 Rank 32
Cadman Manufacturing Debra Sawatzky Estate Jewellery
5584M DJS000222
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery
Rank 22 Rank 33
Intermerge Canada Inc. Debra Sawatzky Estate Jewellery
B116A DJS000213
category: Men's Jewellery: Bracelets category: Men's Jewellery: Rings: Diamond Rings
Rank 23 Rank 34
Basal Jewellery IBB International Ltd.
RB2027 2402.02.111
category: Men's Jewellery: Diamond Rings category: Men's Jewellery: Rings: Gemstone Rings
AUGUST 2008 CJ 69
marketwatch
Rank 35 Rank 46
Tecimer Jewellery Ltd. Tecimer Jewellery Ltd.
N6136 N2211
category: Men's Jewellery: Rings: Signet Rings category: Men's Jewellery: Bracelets
Rank 36 Rank 47
Tecimer Jewellery Ltd. Cadman Manufacturing
N6134 W2
category: Men's Jewellery: Rings: Signet Rings category: Men's Jewellery: Accessories: Watch Chains
Rank 37 Rank 48
N3804 N3819
category: Men's Jewellery: Accessories: Tie Chains category: Men's Jewellery: Bracelets
Rank 38 Rank 49
TC-G80 N6905
category: Men's Jewellery: Bracelets category: Men's Jewellery: Accessories: Tie Bars
Rank 39 Rank 50
Tecimer Jewellery Limited Tecimer Jewellery Ltd.
N3802 N6135
category: Men's Jewellery: Bracelets category: Men's Jewellery: Rings: Signet Rings
Rank 40 Rank 51
Borra Cadman Manufacturing
FR-32B MC28
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery: Accessories: Money Clips
Rank 41 Rank 52
N3807 N7613
category: Men's Jewellery: Cufflinks category: Men's Jewellery: Cufflinks
Rank 42 Rank 53
Corona Jewellery Cadman Manufacturing
R6711-10 CB82
category: Men's Jewellery: Rings: Signet Rings category: Men's Jewellery: Rings: Signet Rings
Rank 43 Rank 54
N7620 TC-18F
category: Men's Jewellery: Accessories: Money Clips category: Men's Jewellery: Accessories: Tie Chains
Rank 44 Rank 55
N7618 N6140
category: Men's Jewellery: Accessories: Money Clips category: Men's Jewellery: Rings: Signet Rings
Rank 45 Rank 56
MC27 N3812
category: Men's Jewellery: Accessories: Money Clips category: Men's Jewellery: Cufflinks
70 CJ AUGUST 2008
marketwatch
Rank 57 Rank 68
N3803 N3814
category: Men's Jewellery: Bracelets category: Men's Jewellery: Cufflinks
Rank 58 Rank 69
TC-F60 TC-20F
category: Men's Jewellery: Accessories: Tie Chains category: Men's Jewellery: Accessories: Tie Chains
Rank 59 Rank 70
Tecimer Jewellery Ltd. Borra
N6906 FR-125A
category: Men's Jewellery: Accessories: Tie Bars category: Men's Jewellery: Rings: Diamond Rings
Rank 60 Rank 71
Tecimer Jewellery Ltd. Borra
N3806 FR-27A
category: Men's Jewellery: Cufflinks category: Men's Jewellery: Diamond Rings
Rank 61 Rank 72
SteelX Tecimer Jewellery Ltd.
8067 N3805
Rank 62 Rank 73
Tecimer Jewellery Ltd. Mirage Creations
N6132 PR959
category: Men's Jewellery: Rings: Signet Rings category: Men's Jewellery: Rings: Diamond Rings
Rank 63 Rank 74
Cadman Manufacturing Mirage Creations
35DT PR1393
category: Men's Jewellery: Accessories: Tie Tacks category: Men's Jewellery: Cufflinks
Rank 64 Rank 75
Cadman Manufacturing Borra
307T-TieTac FR-119C
category: Men's Jewellery: Accessories: TieTacks category:Men's Jewellery: Rings: Diamond Rings
Rank 65 Rank 76
N6129 304T-TicTac
category: Men's Jewellery: Rings: Signet Rings category: Men's Jewellery: Accessories: Tie Tacks
Rank 66 Rank 77
N3816 PR1391
category: Men's Jewellery: Cufflinks category: Men's Jewellery: Cufflinks
Rank 67 Rank 78
Cadman Manufacturing Mirage Creations
TC-Golf PR367
category: Men's Jewellery: Accessories: Tie Chains category: Men's Jewellery: Rings: Diamond Rings
AUGUST 2008 CJ 71
marketwatch
Rank 79 Rank 90
433 -TieTack 302 -TieTack
category: Men's Jewellery: Accessories: Tie Tacks category: Men's Jewellery: Accessories: Tie Tacks
Rank 80 Rank 91
Mirage Creations Tecimer Jewellery Ltd.
PR1390 N6139
category: Men's Jewellery: Cufflinks category: Men's Jewellery: Rings: Signet Rings
Rank 81 Rank 92
Mirage Creations JSN Jewellery
PR470 5660OXP
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery
Rank 82 Rank 93
N2202 PR394
category: Men's Jewellery: Bracelets category: Men's Jewellery: Rings: Diamond Rings
Rank 83 Rank 94
TC-16F 420 -TieTack
category: Men's Jewellery: Accessories: Tie Chains category: Men's Jewellery: Accessories: TieTacks
Rank 84 Rank 95
309T-TieTack N6137
category: Men's Jewellery: Accessories: Tie Tacks category: Men's Jewellery: Rings: Signet Rings
Rank 85 Rank 96
N3818 N3809
Rank 86 Rank 97
Mirage Creations Mirage Creations
PRM64 PR1358
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery: Cufflinks
Rank 87 Rank 98
425-TieTack N3801
category: Men's Jewellery: Accessories: Tie Tacks category: Men's Jewellery: Bracelets
Rank 88 Rank 99
Borra Tecimer Jewellery Ltd.
FR-124B/2P N6901
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery: Accessories: Tie Bars
Rank 89 Rank 100

Mirage Creations Borra
PR599 FR-119B/5P
category: Men's Jewellery: Rings: Diamond Rings category: Men's Jewellery: Rings: Gemstone Rings
©2008 OpenBlue Networks Inc. and Canadian Jeweller All Rights Reserved
72 CJ AUGUST 2008
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CJ_JJ08_Feature.qxd:Layout 1 7/24/08 1:06 PM Page 74
coverstory
Reputation
ina Blue
Box
Birks & Mayors
revitalizes two
century-old businesses.
B Y S ARAH B. H OOD
N AD BUDGET, NO MATTER ITS CONSTRUCTION, REACH OR FREQUENCY,
A cannot replace a century-old reputation for quality. However, even the most respected
brand can falter. Back in the ‘90s, the forecast was cloudy for iconic Canadian jeweller,
Birks. Now, under new management and wedded to a venerable southern U.S. chain, its prospects
are looking better than ever. The obvious question is, what has been the Birks & Mayors Inc.
strategy for success? The answer, in spite of the unstable North American economy, is retaining a
steadfast focus on the high-end market.
PAGE 76
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74 CJ AUGUST 2008
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coverstory
Thomas Andruskevich,
President & Chief Executive
AUGUST 2008 CJ 75
coverstory
“I really felt that we

needed to focus our
attention on
fine jewellery”
Destinee Suite
A Rich History
Birks was born as a family business in 1879 when silversmith, Henry From 1994 to 1996, Andruskevich worked as President and CEO for the
Birks, opened a shop on St. James Street in Montreal, QC. After three of clothing retailer Mondi of America. However, “I didn’t really enjoy the
his sons joined the Company, its name was formally changed in 1893 to fashion industry as much as jewellery, and I didn’t agree with some of the
Henry Birks and Sons. The following year, the business moved to a new directions the company was trying to go,” he explains.“I responded to a
location located on Phillips Square, which still houses the head office call from a search firm for Birks. It was struggling; it was not doing well.
over 100 years later. It was losing a lot of money, and the first thing we needed was to get a new
bank loan, which we did, and we needed to get a strategic consulting
Throughout the 20th century, Birks grew, especially in the years following company in.”
WWII, and its signature blue box became a Canadian icon synonymous
with elegant special-occasion gift-giving. By the early 1990s, the Boston Consulting Group (BCG) was brought in to work with Birks’
Company boasted over 200 stores in Canada and the United States. It management to create a new strategic plan. Their findings confirmed
was still facing difficult financial times, though, in part due to significant Andruskevich’s gut feelings. “My instinct in some of the strategic
debt accrued during a family buy-out. This spurred the 1993 sale of premises that I had developed in talking with members of the Birks’
Birks to Regaluxe Investment (then known as Borgosesia Acquisitions management team, along with knowing some of Birks’ history and
Corporation). In 2006, Regaluxe was acquired through a merger with actually talking with Birks family members − especially Barry Birks,my dear
Iniziativa S.A. Today, although five generations of the Birks family have friend − told me that we had to take the Company back up-market,”he says.
been involved in running the business, a company known as The Goldfish
Trust owns or controls 68.6% of its voting shares; these are owned by Andruskevich recalls having walked into a Birks retail outlet in the 1990s
Montrovest BV, the parent company of Iniziativa SA and Montrolux SA. when he was still with Tiffany’s. “I saw everything from costume
jewellery to $50,000 necklaces. The extremes were so great I just
It seems as though these uncertain times are over, as things have been couldn’t understand what the focus was,” he says. “It made no sense to
looking much more positive for Birks since the change in ownership. In me that we were selling costume jewellery, and there was a large, but
1996, Thomas A. Andruskevich joined the Company as President and faltering, gift business. I really felt that we needed to focus our attention
Chief Executive Officer. He had previously served as Senior Vice on fine jewellery. The research pretty much bore that out to me.”
President and CFO, then Executive Vice President of International &
Trade for Tiffany & Co. from 1982 to 1994. According to Andruskevich The next step was to reconfigure the product offerings to match the new
(now 57), he entered the jewellery business “by accident. I started out strategicdirection.“IthinkBirkshadlostitswayforawhile.Itwasnotfocused,
my career in public accounting, and one of my contacts invited me to and that was what we set out to do: to refocus and reassert our merchandise
join Avon in about 1978. After about four years, I was asked to go over to offerings in a manner that was much more high-end.If we were going to be in
Tiffany, which Avon had acquired.” the timepiece business, we only wanted to sell deluxe Swiss timepieces.
76 CJ AUGUST 2008
1 2
One: Birks store in Montreal

Two: Vancouver’s store entrance
If we were going to sell jewellery,it should be 18-karat gold and diamonds,” symbol “BMJ.” The Company’s acquisition strategy continued in
says Andruskevich. Now, Birks carries its own proprietary watch line, as November of 2007, when it acquired Brinkhaus, a 30-year-old luxury
well as timepieces by Cartier, Baume & Mercier, Omega, Tag Heuer, Jaeger jeweller with locations in Calgary and Vancouver.
Le Coultre, Gucci, Concorde, Rado, Longines, Mont Blanc and Tissot. Its
in-house signature jewellery lines include Toni Cavelti, Jose Hess, “Birks and Mayors are very similar companies,” Andruskevich
Michele della Valle and Esty, alongside exclusive designer jewellery from elaborates.“Mayors will be celebrating its 100th anniversary in 2010. We
Roberto Coin, Van Cleef & Arpels, H. Stern, Kwiat and Ladyheart. are able to fulfill the vision and mission to all three of these brands
because each carries a great heritage and legacy, and their reputations
Andruskevich admits the consultants did reveal a few details that with their clients, and the performance and execution against those
surprised him.“I learned that our service business was very important, reputations is quite special.”
not only from a revenue standpoint, but from a traffic standpoint.
Oddly enough, some people will come in to buy merchandise, but By 2007, Birks & Mayors seemed to be on a roll. The Mayors brand was
there are some who just come in to have their products serviced,” he recognized in the U.S. with the South Florida Journal Business of the
says. “When someone entrusts something that’s very near and dear to Year Award and the Greater Miami Chamber of Commerce "Good to
them to you to repair it, it does create a very special relationship with Great Award.” Andruskevich was named a Power Player by Florida
that individual.” International Magazine. Meanwhile, back in Canada, Birks was awarded
the designation as Official Supplier of Jewellery for the 2010 Olympic
By 1998, Birks refocused its strategy and embarked on a campaign of Winter Games in Vancouver.
store remodelling and cautious expansion.“What we basically tried to do
was to bring the Company back to its roots: that really sums up our “The Olympic jewellery is very exciting,” says Andruskevich. “They will
strategy,” Andruskevich clarifies. “We attract very, very affluent clients also be available through our website and our corporate sales division,
who can probably afford to buy anything that they care to buy, and I because what better way is there to celebrate the Olympics than by
think we also satisfy someone of more modest means who may want to buying a piece of Olympic jewellery for your client?”
get a special gift for a very special someone, regardless of price.”
He points out that the Company had to demonstrate a high degree of
In 2002, Birks acquired the U.S. fine jewellery retailer Mayors, a nearly corporate environmental and social responsibility to win the Olympic
century-old company with a solid reputation that was going through contract.“We are very sensitive to our role in corporate sustainability.We
an unsuccessful expansion and experiencing significant losses at the were one of the first companies to be involved in the Canadian Boreal
time. In 2005, Birks & Mayors became a publicly held Canadian Initiative. We only offer conflict-free diamonds, and those two initiatives
corporation trading on the American Stock Exchange under the were very important when it came to being approved for the Olympic Games.”
PAGE 78
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AUGUST 2008 CJ 77
coverstory
“While I believe in the

fundamentals of the jewellery
industry in the , long run
I think there will be more
consolidation: the strong
brands
will be stronger
and the weaker
Amorique Split Shank
brands will fall.”
Also, the Olympic Committee audited Birks & Mayors factories in Rhode The emphasis on raising the Birks profile does not mean that the
Island and Montreal. “We received the highest grade possible. With Mayors brand is being phased out anytime soon.“For the time being the
Montreal, we were told it was the best grade ever given for a first-time- research has showed that we have a great deal of equity in the Mayors
audited company,” he exclaims proudly. “Last but not least, our recent brand, and it would probably be ill advised if we did not keep that equity
partnership with Botswana Diamonds further strengthened our position and leverage it for our benefit,” says Andruskevich.“Over time, as we try
in the global marketplace as a leader among ethical and socially responsible to grow the Birks name, I think we’ll have to see. In the short term, we’ve
companies.” (He refers to a June 2008 announcement that Birks & made a decision to operate two separate regional brands.”
Mayors was awarded exclusive distributorship of Botswana Diamonds in
North America.) Andruskevich is optimistic not only about his company, but also about
the industry as a whole.“I’ve been in the jewellery business for 25 years.
Birks & Mayors now operates 37 Birks retail stores, as well as two I believe it will remain healthy, but it will be different. I think anything
operating under the Brinkhaus brand name and 31 Mayors stores in that’s very unique, very special, very high-end, will continue to do well.
Florida and Atlanta, GA,with corporate offices in Montreal and Tamarac, That was evident last year; high-end, complicated watches did well.
Florida. Jewellery, including giftware, repair and custom design services, High-end diamonds seem to be doing well all over the world.”
represents approximately 60% of sales revenues, with timepieces making
up the balance. So far, the marriage of brands seems to be a happy one: Nonetheless, he predicts that some business operators will face tough
between 2005 and 2007, net sales rose from $239.3 million to a record decisions over the next few years. “What I saw over the last holiday
$294.3 million, only partly due to the strong Canadian dollar. Gross season was the most precipitous drop in consumer confidence and
profit rose from $109.3 million to $142.3 million, with a rise in the gross spending on luxury goods that I’ve seen in a long time. It was a little scary
profit margin from 45.5% to 48.3%. to see malls in Florida empty − and I mean empty − a couple of weeks
before Christmas. We’ve seen signals that even some very affluent
Birks & Mayors is currently looking to add additional businesses to its consumers are thinking twice about making important purchases that
already impressive portfolio. “We’ve made it very clear that one of our they can afford,” he says.
strategies is to continue to make acquisitions, both retail and product
brand, but our primary strategy is to develop the Birks brand − both the “While I believe in the fundamentals of the jewellery industry in the
product and the retail − and we plan to do that both in the U.S. and long run, I think there will be more consolidation: the strong brands will
internationally,” says Andruskevich. Birks & Mayors is targeting be stronger and the weaker brands will fall,” Andruskevich forecasts.
“companies that either are leaders in their marketplace or are about to “That’s unfortunate,but I think we’re positioned well; I think it somewhat
become leaders, and with an acceptable rate of return. We will also look plays into our strategy of continuing to grow our brand.” So while the
at international opportunities, both retail opportunities and product luxury market continues to perform as strongly as it has over the past
brands. The trick is to find the right match in terms of positioning, few seasons, there’s every reason to expect that the blue Birks box will
culture, place in the marketplace and good value.” continue to be a sign of success. [CJ]
78 CJ AUGUST 2008
one: Andrushevich at a Winnipeg opening

two: Toronto store location
AUGUST 2008 CJ 79
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feature
V I V A
Las Vegas
Despite the current economic state, this year’s JCK Las Vegas
was budding with inspiration.
B Y N IKKI Y EH
Olivier Felic
Bijou Inox io,
George Cangul of Publisher of
Canadian Je
weller,
with IceLink
80 CJ AUGUST 2008
feature
Master Design
rro
Bianca Fe
Brent Trep
pe
of Ben Mos l, CEO & President
s, with Oliv
ier Felicio
F rom 3,100 manufacturers to retailers from 72

countries, the 17th annual JCK Las Vegas event was
brimming with activity, inspiring attendees with
new trends, products, designs and networks. A few of the chief
from Birks & Mayers, Deja & Co. and Finley Fine Jewelry to
Hamiltion Jewelers, Hannoush Jewelers and Lux Bond & Green.
Stealing the spotlight were warm colours from red to orange,

executives representing a range of the retail distribution as well as the light greenish blue hues of aquamarine, which
channel included Bergdorf Goodman, Blue Nile, Costco, were made ever present in the “modern bohemian” at the
Dillards, Disney, Fortunoff, the Home Shopping Network, JC Couture show. Turquoise also made a fashion statement, most
Penney, K Mart, Kohl’s Macy’s East, Neiman Marcus, noticeably with antique jewellery dealers referring back to the
Nordstrom and TJ Maxx. Not to mention, thousands of 1960s and ’70s, when high-end jewellers constructed the
independent retailers graced their presence on the show floor semi-precious stone into matching sets.
PAGE 82
...................................
AUGUST 2008 CJ 81
feature
Matt Tilley of Skagen
Jay Camer
on
of Wittnau
er
Minesh Sha of Diaco Inc

and Olivier Felicio
Watches were the talk of the event, with exhibitors five-day show to launch into American markets, including
dominating 10% of the show floor. Attendees came to the Obaku, Orient, Kadloo, Monroa, D.Factory, Azimuth,
realization of the changing watch market with Hall of Time, Morellato, Bello & Preciso and Brosway. Nevertheless,
a pavilion that exhibited a large selection of timepieces from many U.S. watch brands also unveiled their latest creations
world-renowned names, highlighting how personal watch on the show floor, including E. Gluck, which introduced
styles shift along with consumer lifestyles. Foreign watches its two new fashion watch brands, Lucy Brand and
also took centre stage as their brands used the annual Badgley Mischka.
82 CJ AUGUST 2008
feature
arnegin,
s, Robert Z
Daniel Park Je wel le ry Center
or ld
ajian of W
William Boy
Glen Rein
ecke and
Jody Chri
stian
of Pando
ra.
Jon Philips of
BHP Billiton
On a side note, many brands, such as Casio, Vabene, Swiss metal. According to Platinum Guild International, the
Army, Techno-Marine and EganaGoldfpeil USA, announced precious metal was featured heavily in wedding rings and
the upgrading of their quality and pricing to attract fashion accessories. Among the 35 platinum stands was a
consumers with higher incomes. kiosk demonstrating the metal’s uses in retailer signage,
which received 150 orders at the show. PGI also held
Last but not least, platinum shined at its brightest during “power hours” to allow retailer attendees and exhibitors to
the annual event, illustrating the popularity of the gorgeous network and discuss sales and marketing strategies. [CJ]
AUGUST 2008 CJ 83
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feature
r a
B ANDn d
DELIVER
O
ne of the unfortunate truths of modern business, iterations have gained their elite status by sticking to two
the luxury market withstanding, is there is almost simple, yet profound, principles – consistency and discipline.
nothing your competitors cannot duplicate. If you
have a breakthrough idea, you can bet somebody So how do you, the retailer, become a brand champion? First,
will copy it, and perhaps even improve upon it or sell for a it is vital to arrive at an accurate definition of what a brand
lower price. The question then begs, “ What competitive edge really is. This might sound like a simple endeavor, though
do you have to offer that cannot be copied by anyone else?” when you consider even marketing professionals do not have
The answer? Your brand. a clear-cut answer, you can start to see it is anything but easy.
With that being said, here are some popular descriptions of
As a jewellery retailer, you are part of an industry that is what a brand might be:
currently in the throes of a declining economy. Unfortunately,
the luxury market is one that is hit the hardest during these • A name, sign or symbol used to identify items or services
times, which makes branding all the more crucial. Creating a of the seller(s) and to differentiate them from goods
strong brand builds mindshare, the process of fostering of competitors.
favourable attitudes toward your store, and it is one of the • A promise – by identifying and authenticating a product or
strongest competitive advantages imaginable. As a result, service it delivers a pledge of satisfaction and quality.
your business will be top-of-mind with customers when they • A set of assets (or liabilities) linked to a brand’s name and
think of your product category. symbol that adds to (or subtracts from) the value provided by
a product or ser vice.
The advertising and marketing “gurus” of the world have
done a marvelous job creating the perception that only they Some compelling thoughts, though none hit the mark dead
– the experts – can create, maintain and grow a brand. This on. Appreciating a brand is not so much of a who or what,
is simply not true. There is no denying that there are some but more of a “feeling”-the best definition by far is:
brilliant, creative, strategic promotional minds that are
indeed exceptional at brand creation. However, developing a “A BRAND IS A COLLECTION OF PERCEPTIONS IN THE
strong brand is by no means rocket science, as the outstanding MIND OF THE CONSUMER.”
84 CJ AUGUST 2008
feature
Only one thing can truly set you apart from

the competition and cement your business’
long-term success–your brand. In order to
build yours, though, we must establish exactly
what a brand is, how to build one and most
importantly, execute it to strengthen your
bottom line.
B Y B RYAN S OROKA
This definition gives insight into the fact that a brand is very LIVING THE BRAND
different from a product or service – it is intangible and exists Delivering a brand promise is the underlying factor that
in the consumer consciousness. It also sheds light on brand determines your brand’s success. This means that every
loyalty, and how different consumers have different perceptions person in your organization needs to live the brand – from
of a product or service, which places them at disparate points ownership to sales staff. It is the workforce that translates
on the Loyalty Ladder (see figure below). strategy into reality, interacts with your customers and
determines the brand. Every point of brand interaction needs
Finally, this characterization clarifies how to build a brand, to deliver a consistent and coherent message about your
which is constructed not only via effective communications corporate identity. Every action needs to reinforce, support
or appealing logos, but also the total experience that it offers. or enhance the brand. A great brand is one that lives its values.
Here is a terrific story that will give you a firm grasp of what
THE LOYALTY LADDER
Brand Insistence Advocate “living the brand” is all about. Back in the late 50’s, the
pioneering days of NASA, a reporter was sent to do a story on
the fledgling space program. She arrived at the first headquarters
Repeat Purchases Client located in Washington, DC, searching for the offices where
she would conduct her interview. As she continued to
Trialist Customer wander, she spotted a custodian who was polishing the floor.
She approached the man and asked him where she could find
the offices. He pointed her in the right direction, and as she
Not Yet Purchased Prospect
turned to leave, she paused to ask, “ What do you do here?”
The man stepped back and without hesitation said,
“We put people on the moon.” The custodian did not
The Loyalty Ladder conveys the idea that consumers can be moved along a
continuum of loyalty using a number of integrated marketing communications say, “I polish floors,” or, “I empty garbage cans.” Rather, he
techniques. Essentially, consumers become loyal to a brand that has meaning encapsulated the essence of living his company’s brand.
to them in relation to a product, service, solution or experience.*
* Learn Marketing, Ladder of Customer Loyalty, 2003.
AUGUST 2008 CJ 85
feature
While his specific duties may have included polishing and attitudes. As a jewellery retailer, though, this probably is not
cleaning, he was playing a part just like everyone else at the case, which makes creating a strong brand even more vital.
NASA – from the rocket scientists to the astronauts, all were While your products and services have been in existence
serving a role that fulfilled the objective of the bottom line. You for a while and you have direct competition, you need to
can easily translate this to your own business. Salespeople establish a brand identity that will impact consumer choice.
don’t merely sell rings and pendants. Managers don’t just Brand identity consists of:
manage. These are simply functions that work towards a
common goal. PRICING: a component of value; higher prices may
be interpreted as higher quality to the consumers and
Now that we have arrived at a definition of what a brand is, lower prices may suggest decreased value. This is one of
the question begs, how do you create one? Like so many other the most important aspects of any brand, as it is the one
advertising and marketing pursuits, there is no single answer tangible characteristic that your customers will come to
to this question. Though there are many who believe that the identify with.
process all begins with establishing what is commonly DISTRIBUTION AND AVAILABILITY: limited distribution of a
referred to as the brand essence (see graph below) – the one product or service may imply exclusivity to discerning consumers.
word that describes what your brand is all about (one word QUALITY: which impacts satisfaction; obviously, higher
is best, though some have extended it to a few). Two great quality will translate to more satisfied customers who regularly
examples of brand essence are Coca-Cola (Refreshing) and purchase your offerings.
Pepsi (Youth). Here you can see two products that are PRESENCE: prominence in both the paid and unpaid
virtually identical, yet their brands stand for something media; products or services with a high-profile market
completely different. This is highly motivating for all presence lead to brand recognition and increased sales.
jewellery retailers, as it gives you a very good idea of how Conversely, niche, hard-to-find products also give your
differentiating yourself from a seemingly identical competitor brand an allure, as customers will relate these high-quality
is by no means unattainable. This is your jumping-off point items and their availability with your store.
– where you can begin the process of developing your own AWARENESS: top-of-mind awareness, residual awareness
brand, and in the process, distinguishing yourself from your understanding and recognition, are directly related to presence;
competitors and remaining in the forefront of your the higher your offering’s awareness, the better your sales
customers’ collective thoughts. results will be.
REPUTATION: enduring the public opinion of brand
character, which is built over time and difficult to change
Vision, Mission
once established.
& Values
IMAGE: perceptions of brand traits or prototypical buyers;
BRAND ESSENCE
Your foundation
and guiding principles often represented by qualities the consumer relates to. Similar
to reputation, image is difficult to change once it’s established.
BRAND BENEFITS: consumers may equate certain positive and
Positioning
ESSENCE The market negative consequences with the use of your products or
Personality space you services; these may be warranted or unwarranted.
What you want to
look like occupy POSITIONING SALIENCE: differentiation from the
competition, which is established by combining all of your
brand’s elements.
PREFERENCE: a predisposition to buy, which is displayed
by brand-loyal consumers.
The Brand Essence is a distillation of the brand identity and an encapsulation of SHARE OF THE MARKET: increased market share is a direct
the brand values. These values form the core of the brand’s identity, what your result of a successful branding campaign.
business believes in, the guiding ethos in which activities and behaviour can be
measured against; they are intrinsic to your business and are used as the
CONSUMER COMMITMENT: loyalty is built through long-
framework for communications, culture and the outward facing personality.* term branding and close consumer contact.
* The Language of Branding: ‘Brand Essence,’ Branding Strategy Insider, 2008.
Now that the many aspects of brand identity have been
clarified, take your time to consider all of the above. During
BRAND IDENTITY this process, receive feedback from as many of your staff
If your product or service is new or distinctive, branding is as possible; after all – these are the individuals living
certainly made easier. Since there are no pre-existing biases, your brand and communicating its virtues to your
it will be much more straightforward to manipulate customer esteemed customers.
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feature
Brand
performance
2 Category
understanding
3
4 5
BRAND
INDETITY
Marketing mix Segmentation
4 Positioning
Brand identity is at the core of segmentation (the process of directing all

marketing efforts at a particular group of potential customers) and positioning
(identifying where your brand is placed within the marketplace and its
relationship to competitors). It contains all the richness of your brand, In many cases, it is not uncommon to come across a business’
represents the basic potential for positioning in various segments and finally,
facilitates coordinated and controlled communication with your customers. name that is a poor reflection of what its brand stands for. For
instance, if your store ’s name is Jane’s Fine Jewellery, focusing
on promotional or lower-end products just doesn’t sound like
Once you have come to your clear-cut descriptions, it is time the appropriate fit. Accordingly, if you provide your
to consider how your business’ name reflects the brand you customers with highly specialized products and services, and
wish to build. Although this exercise is a bit backwards (most your name does not reflect this, then your brand can never
brands are developed before a dedicated name has been truly be all it can be. So what, then, do you do if your name is
established), it is still very much worth your while, as it is one of a non-descriptor kind? (A nomination that does not give
of the fence posts for any successful brand. any insight into your core business). This is where a creatively
and strategically-crafted tagline comes into serious play.
Branding Importance in the Future
%
100
“Tag” – You’re It!
BRANDING THE FUTURE
Tangibles
A tagline (or slogan or motto) is a highly effective marketing
tactic that allows a company to briefly define either its
80 Other Intangibles
tangible/pragmatic product or service (e.g. the California
Milk Processor Board’s “Got Milk?”) or the intangible/
Brand
60 emotional benefit of its brand (e.g. AT&T’s “Reach Out and
Touch Someone”).
40
There are no clear-cut rules for developing a memorable
20 tagline. In fact, the best way to go about it is to consult your
brand essence, which again, is the one word that best defines
0
your brand, and build it from there. So, if Jane’s Fine
1950s 1970s 1990s 2010 Jewellery came to the conclusion that its brand essence was
Branding is definitely the wave of the future. As competition grows “affordable opulence,” it might consider a pragmatic tagline
increasingly fierce, jewellery retailers must continue to develop their brands such as, “Luxury You Can Afford.” Or, if a more emotional
in order to establish a strong, lasting relationship with customers.
Because a company name is a first point of contact, creating a strong approach was deemed more fitting (and since purchasing
emotional connection between the name and the company’s virtues jewellery is a highly emotional endeavour), Jane’s tagline
is paramount to maintaining a healthy bottom line.
could be, “Opulence Awaits.”
THE NAME GAME Final Words

Ask yourself the following questions: what do your Come what may, to position your store properly, you need to
customers think of when your business name comes up in a identify the key attributes or benefits that represent the value
conversation? Does your name convey exactly what your of your product and/or service. That will, in turn, create trust
store does? Whether you own a construction company, a law in your brand. It is only until you begin to understand
firm or even a fine jewellery store, your company name is a the relationship that your customers have with your brand
direct comment of your business and how consumers can that you can meet, and even exceed, their needs, wants
relate to what you have to offer them. and desires. [CJ]
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gemstonetrends
Bright
Shades of
Dark
88 CJ AUGUST 2008
Hues
gemstonetrends
Dark colours are the talk of

this autumn’s gemstone trends.
B Y N IKKI Y EH
Gorgeous gems in bright pinks, yellows and oranges have To add, Ukranian jewellery has been frequent in international
been the hottest rage this summer, but expect a turnaround displays, which is a trend that has lasted for the past year. In
with chocolate, cocoa hues for this upcoming season. August 2007, around 4,300 companies and entrepreneurs
Undoubtedly, other retailers are taking notice of this sold or produced jewellery from Ukraine. This actually
movement, including Na’im Vojdani, manager of Heaven makes sense, as a specialized amber treatment plant was built
Jewellers, based in Brampton, Ontario. “Darker stones seem in 1998 in Rosvo, and was calculated at producing 3.5 tonnes
to be the trend,” claims Mr. Vojdani, adding that “I definitely of amber annually.
see green tourmaline as a stone to look out for. Mystic topaz
and generally semi-precious stones available in medium to
large sizes are certainly dominating the market for ladies’
rings (with, of course, the exception of engagement rings).”
The Gemological Institute of America (GIA) has reported that

Top Three Countries with Ukranian
caramel, mocha and coffee gemstones have been gracing the
Jewellery Imports
Parisian catwalks, accompanying earthy, brown and floral
prints, most specifically from John Galliano and Missoni. In
particular, fashion-savvy customers are expected to update 24.3%
their wardrobes with brown diamonds, which are sometimes Italy
25
marketed as champagne or cognac, as well as bronze pearls,
including oversized Tahitian freshwater pearls. Other 16.8%
% of Ukranian Jewellery
gemstones the GIA is reporting customer interest in this fall 20 Turkey

are amber, tiger’s eye, sunstone, as well as fire opal.
15
ACROSS THE UNIVERSE 17.3%
According to the International Colored Gemstone Association Estonia
(ICGA), a broad range of spinels have graced American, 10
European and Asian markets. It’s evident that jewellers have
taken notice in Vietnam’s production of spinels from below 1 5
carat to 1-5 carat sizes. Although spinels are available in
different colours, collectors have expressed an interest in
violet and blue spinels. Vietnamese spinels have been in the 0
market for over 10 years; however, they have recently gained
attention due to the increased supply from northern *SOURCE: International Colored Gemstone Association
Vietnam’s Luc Yen mining region.
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AUGUST 2008 CJ 89
gemstonetrends
ON THE SALES FLOOR

As we all know, the higher the price of a gem, the more
information your customer is expecting from you. There’s no
doubt that curious customers are visiting stores with
knowledge already on hand. “Many women say they’ve seen
and learned a lot about gemstones from the Home Shopping
Network,” claims Vojdani, adding, however, that they are still
“skeptical to buy without seeing the stones in person.”
Nevertheless, we cannot forget that customers understand
gems a lot more clear-cut thanks to the World Wide Web. In
Vojdani’s opinion, “accessing information online has lately
become much more user-friendly and readily available to
anyone, and so [customers] look for particular items, having
garnered some knowledge from the internet, TV, etc.” This
also holds true to couples who are in search of jewellery
symbolizing their love.
On a further note, make sure you and your staff are not only
aware of the identification, technical details and grading of
coloured gems, but also the story behind their sources.
Encourage your staff members to visit seminars or job shadow
alongside industry educators. For example, in 2003, members tastes as possible. What we are proud of, and what puts us
of the GIA Course Development tagged along mine trips with ahead of our competitors, is our focus on customer service and
the ICA to Brazil, Columbia, East Africa and India. Overall, satisfaction,” says Vojdani.“Because we are a smaller business, we
going beyond basic education draws customers into the have the ability to offer much more personal and intimate
awe-inspiring journey of your gems. service with our clientele. As far as gemstone merchandising is
concerned, paying attention to and supplying trends to our
Above all, listen to your customers and understand what they customers is the most we can do to [promote] what is most
are seeking. “We [Heaven Jewellers] try to cater to as many sought after in the current market.” [CJ]
HEADLINES
Breaking gem news from around the world

INDIAN GEM AND JEWELLERY EXPORTS RISE
India’s gem and jewellery exports rose 33.3% in the first two months of the
current fiscal year due to the higher demand for cut-and-polished diamonds
and coloured gems, says the Gem and Jewellery Export Promotion Council.
Tips
fora
The total gems and jewellery exports during April-May was $3.6 billion,
compared to $2.7 billion in the same period a year ago. Exports of cut-and-
Successful
polished diamonds soared 37% to $2.5 billion while exports of coloured
gemstones rose 31% during the April-May period. Gold jewellery exports
Sale
• Know your gems well before you
grew 15.6% to $780 million in the April-May period of 2008. In total, India
start selling any new ones.
exported $20.9 billion worth of gems and jewellery in 2007-2008.
• Follow trade reports to determine
what to expect from your customers
RECOVERY OF LARGEST EVER GEM-QUALITY DIAMOND and suppliers.
Mountain Province Diamonds Inc. has announced that a 25.13 carat gem quality • Ask yourself how confident you
diamond of excellent shape, clarity and good colour has been recovered from are with your customers’ inquiries to
the 2008 Tuzo bulk sample from the Gahcho Kue Diamond Project, a joint determine where you face weaknesses
venture between Mountain Province Diamonds and De Beers Canada Inc. in in your knowledge of gems.
Canada’s Northwest Territories. Tuzo is one of three primary kimberlites at
Gahcho Kue, one of the largest new diamond mines under development in the
world. “To the best of our knowledge, this is the largest gem-quality diamond
ever recovered from a Canadian diamond exploration drill program,” claims
Mountain Province President and CEO Patrick Evans. “The diamond is a
perfect ‘ice crystal’ and has been independently valued at approximately
$17,500 per carat, putting the diamond value at approximately $440,000.”
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starwatch
Platinum
Prevails Celebrities can’t deny platinum on the red carpet. And even
if they could, why would they? The precious metal makes
the brightest starlet’s diamonds and gemstones sparkle like
nothing else, which is why it is no surprise that some of
Hollywood’s most notable characters were spotted flashing
these platinum masterpieces.
VINTAGE AT THE MET

Tilda Swinton, Liv Tyler, Naomi Watts, Ellen Barkin and Venus
Williams sparkled in vintage jewellery by Fred Leighton at The
Metropolitan Museum Of Art Costume Institute Annual
Gala in New York on May 5th. Tilda selected a
platinum and diamond “starburst” bracelet from the
1940’s and a platinum coral “star” brooch that was
formerly in the collection of Diana Vreeland. Liv
chose a platinum and diamond cuff bracelet
from the 1940’s and a platinum bracelet from
the 1930’s. Naomi looked glamorous in a
platinum and diamond cocktail ring. Ellen
was also dripping in platinum, with clip
brooches from the 1930’s, earrings from the
1920’s and a buckle bracelet from the 1920’s.
And last, but not least, Venus selected three
platinum bracelets from the 1930’s.
GET GORGEOUS
Anne Hathaway, known for her roles in The
Princess Diaries and Ella Enchanted, let her
platinum shine at the Los Angeles
premiere of her film, Get Smart, on
June 16th. Anne selected a pair of
darkened platinum, diamond and
sapphire drop earrings and a platinum
ring with moonstones and sapphires.
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starwatch
I
SEXY STYLES
The cast of Sex and the City
strutted their platinum
jewellery during their movie
premieres. Sarah Jessica for vintage rings, such as Christina Aguilera, which work best
Parker glowed in a vintage with platinum, palladium or white gold, tend to have a more
platinum and 75-carat traditional streak than the fashion-conscious girls who choose
diamond cuff bracelet fancy-shaped rings.
by Fred Leighton at the
world premiere in PLATINUM PROPOSAL
London on May Ellen Degeneres gave her significant other, Portia de Rossi, a
12th. In New York on platinum engagement ring by Neil Lane. Portia was spotted
May 24th, Kristin Davis wearing the ring on the red carpet at the 35th Annual Daytime
shimmered in a vintage platinum Emmy Awards. The sparkling piece included a marquis cut
bracelet and drop earrings, and a platinum centre diamond surrounded by pink diamonds, all set in
and 24-carat diamond ring. Cynthia Nixon platinum. Portia joins A-listers including Jessica Alba, Fergie,
chose platinum and 12-carat diamond Ashlee Simpson and Carmen Electra, who are saying “I Do” in
earrings, a platinum and 16-carat diamond platinum. Most brides prefer a platinum engagement/wedding
and ruby ring, as well as a platinum and ring because it is a naturally white metal, so it will maximize
diamond bracelet. the brilliance of their diamonds.
CHARLIZE GLOWS SHINING BRIGHT AT THE BET AWARDS

Actress Charlize Theron was sparkling in Lil' Kim and TLC stepped out at the 2008 Black Entertainment
platinum at the recent premiere of her latest Television Awards in platinum. Lil' Kim chose a platinum
film, Hancock. The South African starlet cocktail ring to perform at the awards ceremony, along with a
donned a pair of long platinum and pair of platinum earrings and a platinum cuff bracelet. Other
diamond drop earrings and paired them performers shining in platinum were the surviving members of
with a platinum cuff bracelet, which was bejewelled TLC, Chilli and T-Boz. Both performers sparkled in platinum
with diamonds, turquoise and rubies. She was joined at the hoop earrings, bangles and rings as they took the stage.
June 17th Berlin premiere of the action-packed film by her Meanwhile, e-commerce website Maliere has seen customers
co-star, Will Smith. snapping up its diamond and platinum eternity rings, with
In related news, Napsnet.com recently reported that the sales being much higher than originally expected. The French
shape and style of an engagement ring can say a lot about a jewellery maker has found that its women's diamond eternity
person's character. The website noted that celebrities who opt ring is a particularly popular purchase. [CJ]
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The
Spider Web’s
Catch
Budapest, Hungary’s capital, is the country’s largest city
and serves as its principal political, cultural, commercial,
industry/industrial and transportation centre. Considered
an important hub in Central Europe, what the city is not
known for is producing diamonds, pearls and other
precious gemstones, though that is changing.
B Y B ARBARA K INGSTONE
94 CJ A U G U S T 2008
1. yellow gold Au 750+ South Sea pearl, diamonds

2. three-tier platinum with Tahitian pearls
3. black Tahitian pearls, diamonds
2.
1.
B BUDAPEST, A CITY STEEPED IN ANCIENT

HISTORY, seems an unlikely destination to discover a
jewellery designer whose creations are contemporary as well as
revolutionary. Though that is precisely where you will find Miklos
Varga, whose approach to his craft is so unique, he has a patent
pending on the technology he employs.
When asked about his education, Varga refers to
learning his trade in the National Money Mint. “At the time,”
he says via the aid of an interpreter, “you weren’t allowed to work on
your own with high quality metals. If you were enthusiastic about
learning the profession, and I have been since I was a small child,
being at the mint was the only chance I had to handle gold.”
The Hungarian-born goldsmith, who designs in platinum and white Located in the fashionable Fashion Street (Haris koz 6) in central
and yellow gold in 14K, 18K and 22K gold (he also has a smaller Budapest, the first impression entering the small boutique is that it
segment for silver), utilizes the “mesh technique” when designing his seems so much larger than reality, so clever is the loft-like
patented masterpieces. Imagine a fine spider web, but in gold and architectural design by Varga. The boutique appears to be somewhat
platinum shaped into various airy forms – oval, round, oblong just to out of place in the midst of the other usual non-inspiring, formula-
name a few. Often, these spined-looking cobwebs have captured South styled stores, though it is undeniably a breath of fresh air from the
Sea and Tahitian black pearls or rare coloured gemstones and other conventional interiors. Here is a stainless steel circular open
diamonds varying in size and shape. Whatever the piece, it is obvious staircase, which leads to the private salons filled with Varga’s modern
his inspiration definitely comes from nature. and pricier designs that welcome visitors with an unexpected burst of
colour. The unique and whimsical seating arrangement set under a
For almost 40 years, Varga’s studio and workshop has evolved and large crystal chandelier is amusing in fuchsia, purple, yellow plush
grown, and his handcrafted items have won prizes at various velvet plus the moss green velvet based glass table. These highlight and
international exhibitions. Some 15 years ago, jewellery in Hungary even make the encased precious gems stand out even more.
became a fashion statement. “Suddenly, jewellery was closely linked to
fashion,” Varga states. “So our designs become more modern.” At Seated in a small corner under the main floor’s open stairs, you will find
about that same time, Varga also discovered that although platinum is the ever present Hungarian coffee loving nation’s espresso machine,
very expensive because it is 40% heavier than gold, the precious metal The immaculately dressed Varga is not only shy, but also modest about
worked well for the development of his technique “which has never his incredibly unique jewellery designs. Here in the cozy area is
been done before”. where he begins to discuss the golden spider webs.
With his staff of eight goldsmiths, the handmade pieces are at a A mesh Horn of Plenty certainly has plenty 3.
disadvantage in a sense, since there is only the possibility of a small good stuff that oozes out perfectly round,
production. “I really don’t want to mass produce, even if I could,” says high nacre, cultured pearls. Another
Varga, a nattily dressed, soft-spoken, 50-something gentleman. While round pendent seems to have snagged
his limited editions are certainly not available for mass consumption, a large impressive and rare
they do attract attention across the globe. Not only does he have a Mandarin garnet and if that is not
following of tourists who have discovered or sourced out his jewellery enough, it hangs from a strand of
designs, but a number of royal families around the world have been perfectly matched champagne
admirers and purchasers as well. coloured Tahitian pearls.
PAGE 96
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AUGUTST 2008 CJ 95
2.
1. circle pendant with cognac colour diamond
2. yellow gold Au 750+ ruby (Burma)
3. platinum, Tahitian pearl, diamond
1.
What looks like the scales of

a fish, a textured ring with a
stunning pear shaped ruby (another similar
one has an oversized black pearl) is
surprisingly comfortable to wear. It is hard
to imagine, but a larger than marble size
mesh ball hanging from a fine chain looks as
though fine threads are interspersed with
small diamonds. This design comes in
various sizes and also is shown as closures on
the pearl strands.
A most impressive marine life-looking

anemone pendant is studded with diamonds
and topped with white pearls juxtaposed to a
strip of approximately 25-point diamonds.
Even the Gingko plant does not go
unnoticed. These graceful, uneven edged
leaves with their textured ridges have been
made into gold brooches and bracelets often
with a single, perfect pearl at the tip of a leaf.
Another favourite is a neckpiece of oval gold
mesh mixed with twisted bands of solid gold
links. Even though it does not have insets of
any gemstones, it certainly makes a
statement on the neck on the bank account,
as it retails in the neighbourhood of $10,000.
When asked if there is any resistance to his

prices, Varga says, “They are not high for
Americans or foreign buyers. They know
exactly that these are individual designs and
they want something special.” Even native
Hungarians, he says, do not have a problem
with price, though “they are the small
percentage of wealthy people.”
3.
96 CJ AUGUST 2008
1.
2.
Another surprise is that there are summer and winter gemstones. For Stones come from Varga’s supplier in
example, Hungarians only wear aquamarines in the summer. One of Germany with whom he has had a very 2.
the choices is an intricately conical shaped meshed pendant studded long business relationship, while the
with small diamonds, and spilling out one large glorious perfectly rose pearls are sourced by another merchant.
white pearl. However, it is not long before you can see the expensive He does admit, though, that he looks
and stunning designs hidden in the vitrines on the upper level. forward to selecting his own pearls,
some day, in Tahiti. [CJ]
Encased is an open-ended neckpiece with three hanging attached
mesh soft triangular shapes featuring some of the largest Tahitian
pearls (approx. 15mm). The other end features an unusually large
black pearl. “This design didn’t start with Chanel,” Varga clarifies
when it was suggested that Chanel has a similar design, “but in the
1920s,” he states. Another similar piece has large diamonds. Nothing
is simple nor gaudy or overdone. Price points are over $25,000CDN
and up to approximately $60,000CDN.
A wide platinum pave diamond encrusted bracelet, featuring the open

mesh detailing, is certainly one of Varga’s very special and eye catching
items, which is valued at approximately $50,000 CDN. Obviously,
from the amount scattered throughout the shop in various metals,
heart shape designs are this master craftsman’s signature. Mesh 3.
studded with diamonds and gemstones, they are made up as pendants,
rings and earrings.
1. white and yellow gold Au 585 diamond in the mesh

2.yellow gold Au 750+ diamond
3. yellow gold Au 750+ Akoya pearls, diamond
AUGUST 2008 CJ 97
CJ_XXXX_Open Blue Networks:Layout 1 7/22/08 11:53 AM Page 98

099.CJ_JCKEXPO.qxd:Layout 1 7/22/08 1:45 PM Page 44
REGISTER TODAY
TO ATTEND
Visit jcktoronto.ca
Or call 1-800-346-8372
Sun., August 10 - Tues., August 12, 2008
Metro Toronto Convention Centre
North Building U Toronto, Ontario
Experience:
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Produced by: Supported by:
PEARL RING DESIGNED BY ALFREDO ALVAREZ, WINNER OF THE PEARL CATEGORY IN THE
CANADIAN JEWELLER MAGAZINE EXCELLENCE IN DESIGN AWARDS COMPETITION 2007.
CJ August.qxd:Layout 1 7/23/08 3:02 PM Page 100
Where Canada’s jewellery retailers

come to buy, discover, network & learn
JCK TORONTO
A UGUST 10 – 12, 2008
N ORTH B UILDING • M ETRO T ORONTO
C ONVENTION C ENTRE
255 F RONT S TREET, T ORONTO , ON
J CKTORONTO . CA
The affluent JCK brand, with its reputation for delivering excellence, is poised to offer you the experience
that you have come to expect from this brand—right in your own backyard! JCK Toronto will offer an
exciting environment and dynamic sourcing and learning experience—unlike anything that we have
experienced in Canada before. If you have not already done so, you should mark August 10, 11, & 12 on
your calendar and make plans to attend this year’s JCK Toronto show.
E x pe r i e
THE JCK BRAND
n c e
IN TORONTO
JCK Toronto exclusively serves qualified jewellery retailers, buyers and wholesalers. This event is your
best opportunity in 2008 to:
• restock your shelves for the busy upcoming buying season,
• discover unique designer jewellery,
• learn at the FREE education program,
• meet and network within the jewellery industry, and
JCK Toronto is produced by Reed Exhibitions, producers of the internationally recognized JCK brand,
whose series of events include Luxury by JCK, JCK Las Vegas, Swiss Watch by JCK, JCK New Delhi,
and Collections by JCK.
LOCATION
JCK Toronto will take place at the Metro Toronto Convention Centre, North Building (Downtown
Toronto, across from the CBC Building).
E VEN T H O U R S
Sunday, August 10 10:00a.m.–6:00p.m.
Monday, August 11 10:00a.m.–6:00p.m.
Tuesday, August 12 10:00a.m.–4:00p.m.
E V E N T WE B S IT E
www.jcktoronto.ca
RE G IST RA TI O N
JCK Toronto is open only to qualified buyers, retailers and wholesalers who purchase wholesale for the
purpose of resale of finished jewellery. Visit jcktoronto.ca to view event admission rules and regulations
and to register.
PARTNERSHIPS
JCK Toronto is produced in partnership
with the Canadian Jewellers’
Association. In addition, the JCK
Toronto team continues to reach out
to important key industry players
including the media, exhibitors and
attendees to seek their input on how to
keep JCK Toronto a strong strategic
business partner.
FEATURES AND PROGRAMS FOR

JCK TORONTO 2008
JCK Toronto 2008 offers many programs and features to maximize the value
for the time that you will spend at the show. In addition to buying for the
upcoming holiday season, JCK Toronto also offers you:
• a FREE education program presented by some of the industry’s

brightest and most experienced voices including SHANE
DECKER and BRAD HUISKEN,
• a Design Centre offering you an organized way of seeing unique
and one-of-a-kind signature designer jewellery representing all
facets of the designer jewellery world,
• “At the Bench Live” interactive demonstrations right on the show
floor, and
• Interactive networking opportunities an industry reception on
Sunday, August 10.
THE TRADE SHOW FLOOR

The trade show floor features a variety of products from manufacturers and
distributors. View a current list of exhibitors and floor plan at jcktoronto.ca.
The JCK show floor will also feature a strong international participation.
Exhibitors representing Brazil, Hong Kong, India and Columbia are already
confirmed, and the JCK team continues to work to confirm exhibitors from
many other countries.
The JCK Toronto show floor showcases a diverse selection of product offerings:
• Finished Jewellery • Designer Pieces

• Watches & Clocks • Mounts
• Gems • Metals
• Diamonds & Diamond Jewellery • Jewellery-Related Accessories
• Gold, Silver & Platinum jewellery • Packaging & Giftware
• Pearls • Services for jewellery retailers
• Coloured Stones • And so much more
DESIGN CENTRE ADDED TO THE TRADE SHOW FLOOR

The Design Centre at JCK Toronto will debut at the 2008 event. The objective of the Design Centre at JCK Toronto will be
the same as the Design Center at the JCK Las Vegas—to provide a warm, inviting environment for a small selection of
designer-owned companies with similar artistic, product and marketing missions. The goal is to offer retail buyers an
organized and varied assortment of designer jewellery representative of all facets of the designer jewellery world.
JCK TORONTO FASHION SHOW

A series of fashion shows will be held right on the trade show floor each day. These short, high-energy fashion shows will
bring jewellery to life right before your eyes and will offer an excellent way to learn about the latest trends and lines.
FREE JCK SEMINAR PROGRAM

The JCK Seminar Program offers something for everyone—regardless of if you are the store owner, buyer or sales associate.
Bring the entire team!
SUNDAY, AUGUST 10
- Are you Halfway Selling? presented by Shane Decker
- Selling with Security presented by Jewelers Mutual Insurance Company
- Give Your Customers What They’re Looking for this Holiday Season presented by Duncan Parker, Vice President of
Harold Weinstein Laboratory
MONDAY, AUGUST 11
- Anti-money Laundering Regulations and Guidelines: What You Need to Know to Comply presented by Ken Mulhall,
Canadian Jewellers Association and Phyllis Richard, Jewellers Vigilance Canada
- 25 Powerful Ways to Maximize Your Sales presented by Brad Huisken
- Canadian Diamond—Past, Present and Future presented by Martin Irving, Diamond Consultants Canada and Cathy
McMurray, Polar Diamond Group
- Loyalty Programs—Turning Customer Satisfaction into Customer Loyalty presented by Kirsten Darrow of Fred Meyer Jewelers
JCK TORONTO INTRODUCES MJSA LIVE AT THE

BENCH INTERACTIVE SEMINARS
On Monday August 11 and Tuesday August 12—a regular feature at the JCK Las Vegas event—the MJSA will premiere their
“At the Bench Live” seminars featuring interactive bench demonstrations by the industry’s most renowned jewelers. View
demonstration details at jcktoronto.ca.
MONDAY, AUGUST 11
• The ABCs of Casting
• Palladium 101
TUESDAY, AUGUST 12
• Making Mokumé-game at the Bench
NEW PRODUCT SHOWCASE

Be sure to visit the JCK New Product Showcase, centrally located at the top of the escalator, to view some of the many
new products that will be shown throughout the show floor. You may also preview some of the new products on-
line at jcktoronto.ca.
INDUSTRY LIGHTS RECEPTION

As the show closes on Sunday, you are invited to network and mingle during our complimentary industry reception—enjoy
hors d’oeuvres and a complimentary beverage.
E X H I B I T I N G C O M PA N I E S
A.V. Diamonds/Price Point Leader .1325 European Gemological Laboratory . . .14 Nelson Jewellery USA Inc . . . . . . . .1610
Abbasi Inc. . . . . . . . . . . . . . . . . . .1035 Exagem Inc. . . . . . . . . . . . . . . . . . .728 New York Jewels Inc. . . . . . . . . . . .1232
Access Security Products Ltd. . . . . . . .5 Fantastic Jewellery . . . . . . . . . . . . .1425 Nicci Lulu/ Katherine Song . . . .DC # 5
Accudiam Inc. . . . . . . . . . . . . . . . .1012 FINTRAC . . . . . . . . . . . . . . . . . . . .1239 Noble Gift Packaging . . . . . . . . . . .1707
Advanced Computing Edge Ltd. . . .1727 Fiori Canada . . . . . . . . . . . . . . . . . . .26 Noble Jewelry Ltd. . . . . . . . . . . . . . .619
AF Design Inc . . . . . . . . . . . . . . . . . .11 Five Star Gold Inc. . . . . . . . . . . . . . .725 Northam Diamonds & Zeghani by Simon 614
Aladdin Gold . . . . . . . . . . . . . . . . .1416 Flica Inc. . . . . . . . . . . . . . . . . . . . . .907 Nouvo Mode International . . . . . . .1316
Alaja Sterling Silver . . . . . . . . . . .DC # 2 Forever Jewels . . . . . . . . . . . . . . . . .510 Ocean Dreams USA . . . . . . . . . . . .1619
Alfred Sung Watches Inc. . . . . . . . .1519 Franco Creations . . . . . . . . . . . . . . .919 On Tap Resources Ltd./LED WATCH-
Allura International Inc. . . . . . . . . .1607 Fusionatic Inc. . . . . . . . . . . . . . . . . .941 STOP.COM . . . . . . . . . . . . . . . . . . .1515
Almar Jewellery Mfg. . . . . . . . . . . . .324 Gabriella Designs . . . . . . . . . . . . .1538 ORBIT . . . . . . . . . . . . . . . . . . . . . . .924
Almer Jewellery . . . . . . . . . . . . . . . .429 Gem Scan International Inc. . . . . . .1015 Orchids Gold Silver Co. Ltd. . . . . . . .733
AmberLink/Content Interface Corp. .836 Gemological Institute of America . . . .17 PAJ Canada . . . . . . . . . . . . . . . . . . .615
Americas Gold . . . . . . . . . . . . . . . .1111 Gemsparkle Ltd. . . . . . . . . . . . . . . .525 Pandora Jewelry . . . . . . . . . . . . . . . .815
Ampra International Inc. . . . . . . . . .833 GemVision . . . . . . . . . . . . . . . . . . .1723 Paragems Inc. . . . . . . . . . . . . . . . .1119
Areli LtÇe . . . . . . . . . . . . . . . . . . .1011 Gilo Creations . . . . . . . . . . . . . . . . .635 Peter Stone Company . . . . . . . . . . .537
Arezzo Jewellery Design . . . . . . . . .914 Girmal Inc. . . . . . . . . . . . . . . . . . .1337 Pharos Creations Company . . . . . .1038
Astral Bijou Inc. . . . . . . . . . . . . . . .1034 GM Gold & Diamonds . . . . . . . . . . .529 Pierre Laurent Timepieces (Universal Time)1517
B.H. Multicom . . . . . . . . . . . . . . . . .825 Gold & Silver House Limited . . . . .1328 Polar Ice Diamonds . . . . . . . . . . . . .707
B.K. Jewellery . . . . . . . . . . . . . . . . . .713 Golden Dragon Jewelry Corp. . . . . . .515 Polypearl Asia Ind. Limited . . . . . .1018
Balch Company TITASA . . . . . . . .DC # 4 Golden Stone USA Inc. . . . . . . . . . . .819 Premier Pearl & Gem Co. Ltd. . . . . .724
BB Impex . . . . . . . . . . . . . . . . . . . . .607 Gold-N-Diamonds Inc. . . . . . . . . . .729 Prestige Pak Inc. . . . . . . . . . . . . . .1529
Best Bargains . . . . . . . . . . . . . . . . . .528 H.J. Namdar . . . . . . . . . . . . . . . . . .1118 Quality Jewelry . . . . . . . . . . . . . . .1036
Beverly Hills Jewellers Manufacturing 1114 Henry K Designs . . . . . . . . . . . . .DC # 6 Rare and Precious Gems . . . . . . . . .407
Bharat Diamond Corporation . . . . .1617 HighChi . . . . . . . . . . . . . . . . . . . . .1233 Rebeau Jewellery HK Ltd. . . . . . . . . .511
Boas & Farro Limited . . . . . . . . . . .1224 Himalayan Silver Crafts P. Ltd. . . . . .938 Rich Jewellery . . . . . . . . . . . . . . . .1110
Bogarz Family Jewelry . . . . . . . . . .1615 HNK Imports . . . . . . . . . . . . . . . . . .910 RM USA . . . . . . . . . . . . . . . . . . . . . .521
Brilliant C Diamonds Corp. . . . . . .1016 Hong Kong Perfect Jewellery Co. Ltd .1334 Royal Chain . . . . . . . . . . . . . . . . . .1218
Bruner Ind. E Com. Ltda. . . . . . . . . .421 Huntapak Canada Inc. . . . . . . . . . .1614 Royal Jewelry . . . . . . . . . . . . . . . . . .624
Bulova Watch Company Ltd. . . . . .1507 IAS Training . . . . . . . . . . . . . . . . . .1539 Royal Oxford Inc. . . . . . . . . . . . . .1525
Butterfly Gem . . . . . . . . . . . . . . . . .536 IGI . . . . . . . . . . . . . . . . . . . . . . . . . . .20 Sassounian Mtl. Inc. . . . . . . . . . . .1532
C A Links . . . . . . . . . . . . . . . . . . . .1229 India Gems . . . . . . . . . . . . . . . . . .1137 ScanPoint . . . . . . . . . . . . . . . . . . .1725
C. Mahendra NY, LLC. . . . . . . . . . . .820 Intermerge Canada Inc. . . . . . . . . . .936 Shiny Jewellers . . . . . . . . . . . . . . .1225
Canadian Gem (Gemperle) . . . . . . .1107 International Diamond Distributors Inc. .1705 Signature(r) Engraving Systems, Inc. . .1115
Canadian Gemmological Association .13 Ion-Ray Co Ltd/Q-Ray . . . . . . . . . . .824 Silverado by Argenti Oro S.A. . . . .1722
Canadian Jeweller (CJ) Magazine . . . .23 Ital-Can Inc. . . . . . . . . . . . . . . . . .1025 SilverGate . . . . . . . . . . . . . . . . . . .1419
Canadian Jewellers Association . . . . .22 J.W. Histed Diamonds Ltd. . . . . . . . .837 Silvex Los Angeles . . . . . . . . . . . .1228
Caramella Fine Jewellery . . . . . . . . .807 Jewelers Mutual Insurance Company 721 SK Diamonds . . . . . . . . . . . . . . . . . .417
Carmen Jewellery Inc. . . . . . . . . . .1511 Jewellers Vigilance Canada . . . . . . . .19 Sonette Jewelry . . . . . . . . . . . . . . . .610
CH Hakimi . . . . . . . . . . . . . . . . . . .1613 Jewellery Business . . . . . . . . . . . . . . .12 Spectrum Fine Jewellery . . . . . . . . .1125
Chamilia . . . . . . . . . . . . . . . . . . . .1237 Jewelry Land . . . . . . . . . . . . . . . . . .929 Stamper Black Hills Gold Inc. . . . . . .720
Chic Jewellery . . . . . . . . . . . . . . . . .625 JSN Jewellery Inc. . . . . . . . . . . . . . .1311 Standout Design . . . . . . . . . . . . . . .636
China Tianjin Aierxiangyu Jewelry Co. Ltd. 1238 KABANA . . . . . . . . . . . . . . . . . . . . .612 Steven Royce Designs/S & J Jewelry 1415
Colombin Stone Co. Ltd. . . . . . . . . .920 Kanaris Co. . . . . . . . . . . . . . . . . . .1317 Stonebridge Imports Ltd. . . . . . . . . .421
Consulate General of Brazil . . . . . . .421 Kate King Jewellery . . . . . . . . . . . . .617 Studex USA Inc. . . . . . . . . . . . . . . .1436
Cornell Insurance Brokers & Optimum Kev Diamond . . . . . . . . . . . . . . . . .1437 Sun Gems International . . . . . . . . .1029
Insurance Company . . . . . . . . . . . . . .15 Khalsa Jewellery House . . . . . . . . . .736 TAKA Jewellery Pte. Ltd . . . . . . . . . .618
Corona Jewellery Company . . . . . .1007 Kin Chong Gems & Jewellery (Canada) Inc.507 TD Retail Card Services . . . . . . . . . .436
Creative Gems Inc. . . . . . . . . . . . .1019 Kitco Metals . . . . . . . . . . . . . . . . .1335 The Trendy Group . . . . . . . . . . . . .1214
Crown Ring Inc. . . . . . . . . . . . . . . .1129 KLMN Company . . . . . . . . . . . . . . .1139 Time Central . . . . . . . . . . . . . . . . .1521
Dagmar Jewellery . . . . . . . . . . . . . . .737 La Donna (North America) Inc. . . . . .829 Traders Jewellery Corp. . . . . . . . . .1329
Dalco Concept Inc. . . . . . . . . . . . . . .25 Lacy & Company Ltd. . . . . . . . . . . . .519 Tripro Canada Inc. . . . . . . . . . . . . .1518
Danielle O’ Connor Jewellery . . . . . .718 Legrand Jewellery Co. Ltd. . . . . . . . .937 United Precious Metals . . . . . . . . .1039
Delcam International Inc. . . . . . . . .1216 Lisa Rideout Exclusive Jewellery .DC # 3 Vandan Associates Inc. . . . . . . . . . .928
Design Unlimitied . . . . . . . . . . . . . . .10 Livingstone Jewelry Co. Inc. . . . . . .1138 Vassal Jewellery . . . . . . . . . . . . . . . .918
Diaco Inc. - The Diamond Company 925 Luminox Watch Company . . . . . . .1622 Vianna Joias . . . . . . . . . . . . . . . . . .421
Diamond II Scalzo Bros. . . . . . . . . . .913 Makur Designs Inc. . . . . . . . . . . . . .811 Vivian Jewelry . . . . . . . . . . . . . . . . .935
Diamport Corp. . . . . . . . . . . . . . . .1121 Marvelli International Limited . . . . .616 Waldman Diamond Canada Ltd. . . .1514
Dolceoro . . . . . . . . . . . . . . . . . . . . .714 Master Design Jewellery Ltd. . . . . .1411 World Jewelry Center . . . . . . . . . . . .406
Elemento da Amazonia Ltda. . . . . . .421 Mikala’s Design . . . . . . . . . . . . . . .1217 World Shiner Canada Inc. . . . . . . . .1017
EMBIX Watch Co. . . . . . . . . . . . . . .1618 Mister Trader . . . . . . . . . . . . . . . . . .939 World’s Gold & Diamonds . . . . . . .1629
Eternal Diamonds . . . . . . . . . . . . . .611 MJSA/AJM Magazine . . . . . . . . . . .1621 YES Watch . . . . . . . . . . . . . . . . . . .1620
Eureka J Corporation . . . . . . . . . . .1537 Munic Gems Canada . . . . . . . . . . . .513 Zack’s Fine Jewelry . . . . . . . . . . . .1528
Eurodiam/Ice Forever . . . . . . . . . . .629 Natco Exports Private Limited . . . . .621 Zoppini Canada . . . . . . . . . . . . . . .1211
as of July 16, 2008
CJ_Aug08_Western.qxd:Layout 1 7/21/08 3:58 PM Page 106
WESTERN CANADIAN JEWELLERY EXPO 2008

THE MAYFIELD INN SUITES, EDMONTON, AB
AUGUST 17th - 19th, 2008
Booth Listing
1 - 2 ............BENJAMIN & COMPANY 55 ................WALDMAN DIAMOND CANADA LTD 111 - 112......POLAR ICE CANADIAN DIAMONDS
3 ..................CONCEPT MARKETING INC. 56 - 57 ........ITAL CAN INC. (PRINCE BELLA)
4 - 5 ............GEE N GEE IMPORTERS LTD. 58 ................KARAT IMPORTS LTD 113 ..............THE TRENDY GROUP
6 - 7 ............FRANCO CREATIONS/FRONT TOP 59 ................PMG MARKETING INC 114 - 115 ....ROUSSEAU CHAIN LTD
JEWELRY MFR. LTD. 60 ................EGL CANANDA 116 ..............ZEGHANI
8 - 9 ............ALMAR JEWELLERY 61 ................BELL DIAMONDS INTERNATIONAL 117 - 118 ....CELEBRITY WATCH INTERNATIONAL INC.
10 - 10A ......PRESTIGE PAK INC 62 ................GREENWOOD GENERAL INSURANCE AGENCY INC 017, 018 ......DIAMONDS & DIAMONDS
10 - 10A ......PRISTINE GEMSTONES 63 ................KARAT IMPORTS LTD 119 - 120......ABE – MOR DIAMOND CUTTERS &
11 ................JOSEPH LEVY CANADA 64 - 65 ........ITAL CAN INC. CO./ABEMOR.CA
12 - 13 ........FIVE STAR GOLD INC 66 ................WALDMAN DIAMOND CANADA LTD. 121 ..............IGI INTERNATIONAL GEMOLOGICAL INSTITUTE
14 ................INTERNATIONAL IMPORT & EXPORT CO 67 - 68 ........SHINY JEWELLERS 122 - 123 ....B & S (Canada) INC
15 - 16 ........EMPRESS 69 ................KRUPA FINE DIAMOND JEWELLERY 124 ..............JOHN’S WHOLESALE JEWELRY
17 - 18 ........DIAMONDS & DIAMONDS 70 ................CROWN PEARL 125 ..............HABSONS JEWELLERS SUPPLIES
19 - 22 ........NOBLE GIFT PACKAGING INC 71 - 74 ........OLYMPIA JEWELLERY CORP 126 ..............INTERMERGE CANADA INC
23 - 24 ........GOLD & SILVER HOUSE LTD 75 ................WENGER’S LIMITED 127 - 128 ....J. IFRAH LTEE
25 ................SIMIAN SAFES 76 ................KRUPA FINE DIAMOND JEWELLERY 127 - 130 ....FESTINA CANADA
26 ................CEYLON GEMS 79 ................IMAGE FIFTH AVENUE INC. 127 - 130 ....THE KRD GROUP LTD.
27 ................SPECTRUM IMPORTS INC. 77 - 78 ........SHINY JEWELLERS 131 - 132 ....TRILLION
28 - 30 ........MILANOR INC. 80 - 81 ........MAUR-EL DISTRIBUTION 133 ..............GIRMAL INC
28 - 30 ........SK DIAMONDS 82 ................JEWEL TRADE 134 ..............SIGNATURE ENGRAVING SYSTEMS INC.
31 ................LACEY WEST 83 - 86 ........I.B.B./ALLURA DIAMONDS 135 ..............AMPRA INTERNATIONAL INC.
32 - 34 ........ARELI LTD. 87 ................WATIER FINDINGS INC 136A ............MEIRA T. DESIGNS FOR IDI DESIGN GROUP
35 ................BERTRAM & COMPANY 87 ................MERIDIAN JEWELLERY CORP. 136A ............IDI DESIGN GROUP/MEIRA T. DESIGNS
36 - 38 ........RNB JEWELLERY 88 - 90 ........C.B.E. INC 136 - 138 ....BEVERLY HILLS JEWELLERS MFG LTD
39 ................HOUSE OF JEWELLERY 91 ................DIAROUGH CANADA SALES INC./ 139 ..............BOLT SECURITY SYSTEMS
40 - 41 ........BOAS & FARRO LTD UNI-DESIGN CANADA (UDC) INC. 140 - 141 ....V.L.M. CANADA WHOLESALE JEWELLERY
42 ................RAINBOW WHOLESALERS LTD. 92 - 93 ........EXAGEM INC. 142 ..............PREMIER PEARL & GEM COMPANY LTD
43 - 44 ........PANDORA JEWELRY 94 - 95 ........E.W. BUTCH COOPER AGENCIES / 143 - 144 ....GEMSPARKLE LTD / PRAASH JEWELS INC
45 ................KIN CHONG GEMS & JEWELLERY (CANADA) INC. JEWELHOUSE CANADA 145 ..............TOM JEWELLERY
46 ................TECIMER JEWELLERY 96 - 97 ........BEST BARGAINS 146 - 147 ....BK JEWELLERY
47 - 48 ........FANTASTIC JEWELLERY 98 - 99 ........ALMER JEWELRY 148 - 150 ....CORONA JEWELLERY CO.
49 - 50 ..........GOLD-N-DIAMONDS INC/JEWELRY SUPER CENTER 100 - 101 ....VANDAN ASSOCIATES INC. 151 - 156 ....POLAR ICE CANADIAN DIAMONDS
51 ................TECIMER JEWELLERY 103 - 104 ....GILO CREATIONS 157 - 159 ....CORONA JEWELLERY CO.
52 ................KIN CHONG GEMS & JEWELLERY (CANADA) INC. 105 ..............INCOM TECHNICAL SOLUTIONS 160 - 161 ....ITALGEM INC./ETERNAL DIAMONDS
53 ................BRILLIANT C DIAMONDS CORP. 106 - 107 ....WITTNAUER INTERNATIONAL 162 ..............NUCO CHARMS
54 ................CARMEN JEWELLERY INC. 108 - 110 ....BULOVA WATCH CO. LTD. 163 - 165 ....RARE AND PRECIOUS GEMS
CJ_Aug08_Western.qxd:Layout 1 7/21/08 3:58 PM Page 107
166 ..............LOTUS JEWELLERY LTD.

167 ..............AUTUMN TRADING COMPANY INC.
168 ..............ELLE CANANDA
169 ..............RODANIA CANADA INC
170 - 171 ....ITALGEM INC./ETERNAL DIAMONDS
172 ..............GEM CONNECTION LTD
173 - 174 ....MASTER DESIGN LTD.
175 - 176 .... BB IMPEX
177 - 178 ....J.W. FINDINGS AND STONES/J.W.
HISTED DIAMONDS LTD
179 - 180 ....BB IMPEX
181 - 182 ....MASTER DESIGN LTD.
183 ..............GEM CONNECTION LTD
184 ..............COURTNEY GOLD COMPANY LTD
185 - 186 ....925 SOLUTIONS
187 - 192 ....J.S.N. JEWELLERY INC
193 ..............DESIGNS BY JAYELLE
194 ..............SILVER & CO
195 ..............CUSTOMGOLD MANUFACTURING LTD
196 - 197 ....BYREX GEMS INC.
198 ..............TRADERS JEWELLERY CORP
199 ..............PARAGEMS INC.
200 - 201 ....KORITE INTERNATIONAL
202 - 203 ....JOSEF-RYAN DIAMONDS
204 ..............CREATIVE GEMS INC.
205 ..............TRADERS JEWELLERY CORP
206 - 207 ....CITIZEN WATCH COMPANY OF CANADA LTD.
208 - 210 ....SGI
211 - 216 ....JOHN'S WHOLESALE JEWELRY
217 - 219 ....SGI
Table A..........CANADIAN JEWELLERS ASSOCIATION
Table B ........JEWELLERS VIGILANCE CANADA (JVC)
Table C ........JEWELLERS MUTUAL INSURANCE COMPANY
Table D ........ARMS
CJ_Aug08_Expo Prestigue.qxd:Layout 1 7/21/08 4:07 PM Page 108
LISTE DES EXPOSANTS - EXPO PRESTIGE 2008 BOOTHS #

A.V. DIAMONDS, INC. . . . . . . . . . . . . .605 CORPORATION DES BIJOUTIERS I.D X-CHANGE . . . . . . . . . . . . . . . . . . .433 PARIS HILTON . . . . . . . . . . . . . . . . . . .333
ACCUTRON . . . . . . . . . . . . . . . . . . . . .121 DU QUÉBEC . . . . . . . . . . . . . . . . . .AGORA IFRAH . . . . . . . . . . . . . . . . . . . . . . . . .827 PEPE . . . . . . . . . . . . . . . . . . . . . . . . .305
ACQUA . . . . . . . . . . . . . . . . . . . .511-610 CRÉATION LE GRENIER LTÉE . . . . . . . .923 IGI . . . . . . . . . . . . . . . . . . . . . . . . . . .513 PHILTZCRAFT CLOCKS . . . . . . . . . . . .121
ACQUA . . . . . . . . . . . . . . . . . . . . . . . .305 CRÉATIONS MALO INC. . . . . . . . .105-111 IMPORTATIONS M.J. . . . . . . . . . . . . . .313 POLICE (WATCHES & JEWELLERY) . . . .333
ADORA . . . . . . . . . . . . . . . . . . . .105-111 CRÉATIONS RNB . . . . . . . . . . . . . . . . .719 INFINITY TITANIUM . . . . . . . . . . . . . . .433 POWER WALL CLOCKS . . . . . . . . . . . .411
ALLURA PREMIER COLLECTION . . . . . .705 CROWN PEARL . . . . . . . . . . . . . . . . . .413 INTERNATIONAL PRAASH JEWELS INC. . . . . . . . . . . . . .536
ALMAR JEWELLERY INC. . . . . . . . . . . .233 CRYSTALLATO . . . . . . . . . . . . . . . . . . .505 GEMOLOGICAL INSTITUTE . . . . . . . . . .513 PRESIDIUM . . . . . . . . . . . . . . . . . . . . .305
ALPINE . . . . . . . . . . . . . . . . . . . . . . . .305 DALCO CONCEPT INC. . . . . . . . . . . . .818 ITAL-CAN INC. . . . . . . . . . . . . . . . . . .505 PRESTIGE . . . . . . . . . . . . . . . . . .105-111
ANGELLE & CIE . . . . . . . . . . . . . . . . . .923 DANISH DESIGN . . . . . . . . . . . . . . . . .823 ITALGEM INC. . . . . . . . . . . . . . . . . . . .433 PRESTIGE-PAK INC. . . . . . . . . . . . . . . .405
APPRAISAL SERVICES . . . . . . . . . . . . .513 DIACO INC. . . . . . . . . . . . . . . . . . . . . .412 ITALGEM STEEL . . . . . . . . . . . . . . . . .433 PRIMA SILVER . . . . . . . . . . . . . . . . . . .212
AQUASEAL . . . . . . . . . . . . . . . . . . . . .515 DIAMANTS EN FÊTE . . . . . . . . . . . . . .615 JACQUES BENJAMIN . . . . . . . . . . . . . .822 PRINC.ESS . . . . . . . . . . . . . . . . . . . . .235
AQUEGEM . . . . . . . . . . . . . . . . . . . . . .335 DIAMOND DAYS . . . . . . . . . . . . . . . . .615 JEAN MICHEL . . . . . . . . . . . . . . . . . . .305 PROMO INC. . . . . . . . . . . . . . . . .211-312
ARCH CROWN . . . . . . . . . . . . . . . . . .305 DIVA . . . . . . . . . . . . . . . . . . . . . . . . . .235 JEWELLERS VIGILANCE CANADA . . . . .634 Q & Q WATCHES . . . . . . . . . . . . . . . . .411
ARELI LTÉE . . . . . . . . . . . . . . . . . . . . .205 DIVINE CANADIAN DIAMONDS . . . . . . .326 JEWELLERY BUSINESS . . . . . . . . . . . .334 R.M.R. INC. . . . . . . . . . . . . . . . . . . . . .315
AREZZO IMPORT EXPORT INC. . . . . . .240 DREAMCATCHERS . . . . . . . . . . . . . . . .705 JSN JEWELLERY INC. . . . . . . . . . . . . .319 RNB . . . . . . . . . . . . . . . . . . . . . . . . . .719
ATLANTIS SALES . . . . . . . . . . . . . . . . .235 DUMONT . . . . . . . . . . . . . . . . . . . . . .305 KAROLL B. . . . . . . . . . . . . . . . . . . . . .235 RAIMA . . . . . . . . . . . . . . . . . . . . . . . .526
AWI WATCHES . . . . . . . . . . . . . . . . . .427 EARRESISTABLES TM . . . . . . . . . . . . .705 KENILWORTH MEDIA INC. . . . . . . . . . .334 RAY-O-VAC . . . . . . . . . . . . . . . . . . . . .527
AXCENT . . . . . . . . . . . . . . . . . . . . . . .227 ÉCLATS DE MOSAÏQUE . . . . . . . . . . . .212 KENNETH COLE NEW YORK . . . . . . . . .133 RELIABLE WATCH MATERIALS . . . . . . .305
AZUR . . . . . . . . . . . . . . . . . . . . . . . . .311 ÉCOLE DE GEMMOLOGIE KENNETH COLE UNLISTED . . . . . . . . . .133 RENATA . . . . . . . . . . . . . . . . . . . . . . .305
B.K. JEWELLERY . . . . . . . . . . . . . . . . .627 DE MONTRÉAL . . . . . . . . . . . . . . . . . .821 KEVIN'S GEMS, INC. . . . . . . . . . . . . . .612 RENATA - BATTERIES . . . . . . . . . . . . .411
BANDA . . . . . . . . . . . . . . . . . . . . . . . .411 ELITE . . . . . . . . . . . . . . . . . . . . . . . . .527 KIN CHONG GEMS & JEWELLERY CANANA RODANEX . . . . . . . . . . . . . . . . . . . . . .515
BANDA ALARM CLOCKS . . . . . . . . . . .411 ELLE JEWELLERY . . . . . . . . . . . . . . . .927 INC. . . . . . . . . . . . . . . . . . . . . . . . . . .533 RODANIA . . . . . . . . . . . . . . . . . . . .515
BANDA BRACELETS . . . . . . . . . . . . . .411 ELLESSE . . . . . . . . . . . . . . . . . . . . . . .333 L&R . . . . . . . . . . . . . . . . . . . . . . . . . .305 RODANIA Canada INC. . . . . . . . . . . . . .515
BANDA CLOCKS . . . . . . . . . . . . . . . . .411 EMBIX CIE D'IMPORTATION LA BRÉA INTERNATIONAL INC. . . . . . . .227 RODASTAR . . . . . . . . . . . . . . . . . . . . .515
BANDA SWISS . . . . . . . . . . . . . . . . . .411 DE MONTRES . . . . . . . . . . . . . . . . . . .823 LA PEPITA . . . . . . . . . . . . . . . . . . . . . .526 ROMANSON . . . . . . . . . . . . . . . . . . . .823
BANDINI . . . . . . . . . . . . . . . . . . . . . . .411 EMOTION . . . . . . . . . . . . . . . . . . . . . .619 LARUS INC.. . . . . . . . . . . . . . . . . . . . .212 ROSATO . . . . . . . . . . . . . . . . . . . . . . .633
BCBG MAXAZRIA . . . . . . . . . . . . . . . .133 EMPRESS . . . . . . . . . . . . . . . . . . . . . .119 LARUS POUR HOMME . . . . . . . . . . . . .212 ROYAL CANADIAN MINT . . . . . . . . . . .823
BEGLI . . . . . . . . . . . . . . . . . . . . . . . . .219 EMSOM . . . . . . . . . . . . . . . . . . . . . . .434 LEGO . . . . . . . . . . . . . . . . . . . . . . . . .823 ROYAL OXFORD . . . . . . . . . . . . . . . . .733
BENJAMIN . . . . . . . . . . . . . . . . . . . . .822 ENERGIZER - BATTERIES . . . . . . . . . . .411 LE GRENIER . . . . . . . . . . . . . . . . . . . .923 SK CRYSTALS . . . . . . . . . . . . . . . . . . .305
BERGEON . . . . . . . . . . . . . . . . . . . . . .305 ENTREPRISES S.H.A. INC. . . . . . . . . . .305 LIBMAN & COMPANY LTD. . . . . . . . . . .626 SENSATION . . . . . . . . . . . . . . . . . . . . .119
BEST BARGAINS . . . . . . . . . . . . . . . . .826 EPOS . . . . . . . . . . . . . . . . . . . . . . . . .823 LUMANI . . . . . . . . . . . . . . . . . . . . . . .827 S.H.A. . . . . . . . . . . . . . . . . . . . . . . . . .305
BETSEY JOHNSON . . . . . . . . . . . . . . .133 ESTELLE . . . . . . . . . . . . . . . . . . . . . . .411 MABENSA INC. . . . . . . . . . . . . . . . . . .127 SHINY JEWELLERS . . . . . . . . . . . . . . .633
B FLY . . . . . . . . . . . . . . . . . . . . . . . . .710 FANTASTIC FINE JEWELLERY . . . . . . .711 MAKUTI . . . . . . . . . . . . . . . . . . . . . . .827 SILMAR . . . . . . . . . . . . . . . . . . . . . . .633
BIARRITZ . . . . . . . . . . . . . . . . . . . . . .527 FASCINI . . . . . . . . . . . . . . . . . . . . . . .527 MALO . . . . . . . . . . . . . . . . . . . . .105-111 SILVER & CO. . . . . . . . . . . . . . . . . . . .415
BIJOUTERIE CLASSIC INC. . . . . . . . . . .311 FC UK (FRENCH CONNECTION) . . . . . .333 MANCINI CHAIN . . . . . . . . . . . . . . . . .505 SONY BATTERIES . . . . . . . . . . . . . . . .527
BIJOUTERIE ÉMOTION INC. . . . . . . . . .619 FIORI Canada . . . . . . . . . . . . . . . . . . .333 MANUEL-ZED . . . . . . . . . . . . . . . . . . .827 SPECTRUM JEWELLERY
BIJOUTERIE J. IFRAH LTÉE . . . . . . . . . .827 FIVE STAR GOLD INC. . . . . . . . . . . . . .611 MANUFACTURE DE BIJOUX MFG. INC. . . . . . . . . . . . . . . . . . . . . . .220
BIJOUX AMBEM . . . . . . . . . . . . . . . . .327 FLAIR . . . . . . . . . . . . . . . . . . . . . . . . .515 GABY INC. . . . . . . . . . . . . . . . . . . . . .300 STEELX . . . . . . . . . . . . . . . . . . . . . . . .227
BIJOUX RHODIUM . . . . . . . . . . . . . . . .327 FLICA . . . . . . . . . . . . . . . . . . . . . . . . .219 MAPLE LEAF DIAMONDS . . . . . . . . . . .615 STUDEX . . . . . . . . . . . . . . . . . . . . . . .305
BIJOUX RNB . . . . . . . . . . . . . . . . . . . .719 FOREDOM . . . . . . . . . . . . . . . . . . . . .305 MARC ECKO . . . . . . . . . . . . . . . . . . . .512 SWANK . . . . . . . . . . . . . . . . . . . . . . . .527
BOAS & FARRO . . . . . . . . . . . . . . . . . .326 FOREVER JEWELLERY . . . . . . . . . . . . .319 MASAKO . . . . . . . . . . . . . . . . . . . . . . .235 SYNDICATE DESIGNS . . . . . . . . . . . . . .626
BOCCIA . . . . . . . . . . . . . . . . . . . . . . .227 FRANK LLOYD WRIGHT . . . . . . . . . . . .121 MELVILLE MANOR . . . . . . . . . . . .833-933 TECNIGOLD . . . . . . . . . . . . . . . . . . . .633
BONNARD . . . . . . . . . . . . . . . . . . . . . .119 FROIDEVAUX . . . . . . . . . . . . . . . . . . . .305 MEXX . . . . . . . . . . . . . . . . . . . . . . . . .133 TED LAPIDUS/PENS . . . . . . . . . . . . . . .305
BULOVA (MONTRES-HORLOGES) . . . . .121 G.S. CRYSTALS . . . . . . . . . . . . . . . . . .305 MICHEL HERBELIN . . . . . . . . . . . . . . .827 TENO . . . . . . . . . . . . . . . . . . . . . . . . .827
BULOVA WATCH COMPANY GABY . . . . . . . . . . . . . . . . . . . . . . . . .300 MIL . . . . . . . . . . . . . . . . . . . . . . . . . .327 TFX . . . . . . . . . . . . . . . . . . . . . . . . . .121
OF Canada LTD. . . . . . . . . . . . . . . . . .121 GEMSPARKLE LTD. . . . . . . . . . . . . . . .536 MILANOR . . . . . . . . . . . . . . . . . . . . . .327 THOMAS SABO . . . . . . . . . . . . . . . . . .827
BUSCH . . . . . . . . . . . . . . . . . . . . . . . .305 GEMÛRO . . . . . . . . . . . . . . . . . . . . . .305 MISS SIXTY . . . . . . . . . . . . . . . . . . . . .227 TIME FORCE . . . . . . . . . . . . . . . . . . . .823
BUTTERFLY GEM . . . . . . . . . . . . . . . . .710 GILLES MAYNARD INC. . . . . . . . . . . . .311 M J . . . . . . . . . . . . . . . . . . . . . . . . . .313 TIMEX . . . . . . . . . . . . . . . . . . . . . . . . .305
BYREX GEMS INC. . . . . . . . . . . . . . . . .220 GOLDEN GLOBE D'OR . . . . . . . . . . . . .215 MOMODESIGN WATCHES . . . . . . . . . .733 TIMEX (MONTRES) . . . . . . . .511-512-610
CANADIAN JEWELLER . . . . . . . . . . . . .535 GOLDEN MOMENTS . . . . . . . . . . . . . .705 MONNAIE ROYALE CANADIENNE . . . . .823 TIMEX Canada INC. . . . . . . .511-512-610
CAPRICE . . . . . . . . . . . . . . . . . . . . . . .527 GOLDINEX FOR MONTRES SHIVAS . . . . . . . . . . . . . . . .141 TOM JEWELLERY . . . . . . . . . . . . . . . .727
CARAMELLA FINE JEWELLERY . . . . . . .526 STAINLESS STEEL . . . . . . . . . . . . . . . .212 NAOMI . . . . . . . . . . . . . . . . . . . . . . . .305 TOMMY BAHAMA . . . . . . . . . . . . . . . .133
CARAVELLE . . . . . . . . . . . . . . . . . . . .121 GOLDMASTER . . . . . . . . . . . . . . . . . . .626 NAUTICA (MONTRE) . . . . . . . . . . . . . .610 TROFISH . . . . . . . . . . . . . . . . . . . . . . .823
CARDINAL . . . . . . . . . . . . . . . . . . . . .527 GRIFFIN . . . . . . . . . . . . . . . . . . . . . . .305 NOBLE GIFT PACKAGING . . . . . . .833-933 TUSCANY GOLD . . . . . . . . . . . . . . . . .433
CARMEN JEWELLERY INC. . . . . . . . . . .133 GROBET . . . . . . . . . . . . . . . . . . . . . . .305 OPTIX CUT GEMSTONES . . . . . . . . . . .220 TX . . . . . . . . . . . . . . . . . . . . . . . . . . .610
CARRIAGE . . . . . . . . . . . . . . . . . .511-610 GUESS . . . . . . . . . . . . . . . . . . . . . .305 OPTIX FACETING . . . . . . . . . . . . . . . . .220 VENETIAURUM . . . . . . . . . . . . . . . . . .433
CARRIAGE . . . . . . . . . . . . . . . . . . . . . .305 GUESS COLLECTION . . . . . . . . . . . . . .511 OPTIX TM PARADISE WENGER'S LTÉE . . . . . . . . . . . . . . . . .527
CBE . . . . . . . . . . . . . . . . . . . . . . . . . .718 GUESS (MONTRE) . . . . . . . . . . . . . . . .511 COLLECTION . . . . . . . . . . . . . . . . . . . .220 WENGER SWISSLIGNE . . . . . . . . . . . . .527
CHRISTIAN BOURDIN ENTS. . . . . . . . . .718 HAGERTY . . . . . . . . . . . . . . . . . . . . . .305 ORBIT . . . . . . . . . . . . . . . . . . . . . . . . .113 WENGER SWISS-STEEL . . . . . . . . . . . .527
CITADEL . . . . . . . . . . . . . . . . . . . . . . .527 HARLEY DAVIDSON . . . . . . . . . . . . . . .121 ORIENT . . . . . . . . . . . . . . . . . . . . . . . .527 WITTNAUER INTERNATIONAL . . . . . . . .121
CL . . . . . . . . . . . . . . . . . . . . . . . . . . .311 HERMLE . . . . . . . . . . . . . . . . . . . . . . .305 OXFORD . . . . . . . . . . . . . . . . . . . . . . .733 WITTNAUER . . . . . . . . . . . . . . . . . . . .121
CLASSIC . . . . . . . . . . . . . . . . . . . . . . .311 HNK IMPORTS . . . . . . . . . . . . . . . . . . .427 PAJ Canada INC/ELLE YUNO . . . . . . . . . . . . . . . . . . . . . . . . .227
COLLECTION PAPILLON GEMME INC.. .710 HOROTEC . . . . . . . . . . . . . . . . . . . . . .305 JEWELLERY . . . . . . . . . . . . . . . . . . . .927 ZABLE . . . . . . . . . . . . . . . . . . . . . . . .827
COLUMBIA . . . . . . . . . . . . . . . . . . . . .626 I. REISS . . . . . . . . . . . . . . . . . . . . . . .526 PANDORA JEWELRY LTD. . . . . . . . . . .135 ZIPPO . . . . . . . . . . . . . . . . . . . . . . . . .305
CONTINENTAL GENEVE . . . . . . . . . . . .823 IBB/ALLURA PAPILLON GEMME . . . . . . . . . . . . . . .710 ZOPPINI . . . . . . . . . . . . . . . . . . . . . .827
CORONA JEWELLERY COMPANY . . . . .615 INTERNATIONAL INC. . . . . . . . . . . . . . .705 PARAGEMS INC.ORPORATED . . . . . . . .213 ZOPPINI Canada . . . . . . . . . . . . . . . . .827
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EXPO Prestige 24 au 26 août 2008

10’ x 10’ Sauf indications contraires
Place Forzani 4855 rue Louise B. Mayer Laval, Québec H7P 6C8
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AUGUST | CANADA GEM FAIRE-EUGENE Richmond, BC Darling Harbour

MODE ACCESSORIES SHOW AUGUST 1-3 Tel: (604) 271-7676 Sydney, Australia
AUGUST 10 – 12 Lane County Events Email: bhughes@shaw.ca Web: www.jewelleryfair.com.au
Doubletree International Center/Performance Hall
Plaza Hotel Eugene, Oregon COLLECTIONS BY JCK 2008 SHENZHEN
Toronto, ON Tel: (503) 252-8300 SEPTEMBER 24-25 INTERNATIONAL JEWELLERY
Tel: (416) 510-0114 The Vancouver Trade and FAIR
Email: twoplusone@mode- GTS GREENSBORO EXPO Convention Centre SEPTEMBER 13-17
accessories.com AUGUST 2-4 Vancouver, BC Shenzhen Convention
Web: www.mode-accessories.com Greensboro Coliseum Complex Tel: (203) 840-5618 Exhibition Center
Greensboro, North Carolina Email: Shenzhen, China
JCK TORONTO Tel: (770) 410-9771 inquiry@collectionsbyjck.ca Tel: (852) 2561 5566
AUGUST 10 – 12 Web: www.collectionsbyjck.ca Email: info@newayfairs.com
Metro Toronto Convention AUGUST | Web: www.newayfairs.com
Centre, North Building INTERNATIONAL THE CLOTHING SHOW
Toronto, ON TRENDZ UNLTD JEWELLERY SEPTEMBER 26-28 HONG KONG JEWELLERY AND
Tel: (416) 756-8250 EXHIBITION Better Living Centre, WATCH FAIR
Email: stemple@reedexpo.com AUGUST 15-17 Exhibition Place SEPTEMBER 15-19
Web: www.jewelleryexpo.ca Hotel Shivalik View Toronto, ON Hong Kong Convention and
Chandigarh, India Web: www.theclothingshow.com Exhibition Centre
CANADIAN GIFT & TABLEWARE Tel: 91-172-4652286 Hong Kong, China
SHOW SEPTEMBER | USA Tel: (852) 2516-2157 / 2585-6178
AUGUST 10 – 14 SINGAPORE INTERNATIONAL GIA JEWELRY CAREER FAIR Email:
Toronto Congress Centre, JEWELLERY SHOW 2008 SEPTEMBER 12 visiting@jewellerynetasia.com
International Centre AUGUST 21-24 The Robert Mouawad Campus Web:
Toronto, ON Suntec Singapore Level 4, Hall Carlsbad, CA exhibitions.jewellerynetasia.com
Tel: (416) 679-0170 403-404 Tel: (800) 421-7250 ext. 4100
Email: info@cgta.org Singapore Web: www.careerfair.gia.edu OCTOBER | CANADA
Web: www.cgta.org Tel: 65-6278-8666 FRASER VALLEY BEAD SHOW
Web: www.sijs.com.sg SEPTEMBER | OCTOBER 17-19
WESTERN CANADIAN INTERNATIONAL Cascades Convention
JEWELLERY EXPO JAPAN JEWELLERY FAIR 2008 JUNWEX MOSCOW 4TH Center/Casino
AUGUST 15 – 17 AUGUST 27-29 JEWELLERY WHOLESALE FAIR Langley, BC
Mayfield Inn Tokyo Big Sight, East Halls 4, 5 & 6 SEPTEMBER 2-6 Email: fvbeadshow@gmail.com
Edmonton, AB Tokyo, Japan Atrium of Gostiny Dvor, Web: fraservalleybeadshow.ca
Tel: (780) 458-6036 Tel: 03-5296-1020 Moscow
Email: JJF@cmpjapan.com Moscow, Russia OCTOBER | USA
EXPO PRESTIGE Web: Tel: (781) 2320-8099 BUSINESS TO BUSINESS GEM
AUGUST 24 – 26 www.japanjewelleryfair.com Email: junwex@restec.ru TRADE SHOW
Place Fornzani Web: www.restec.ru OCTOBER 3-5
Laval, QC INTERNATIONAL JEWELLERY Embassy Suites, Livonia/Novi
Email: info@cbq.qc.ca LONDON VICENZA FAIR - CHOICE Flora, Mississippi
Web: www.cbq.qc.ca AUGUST 31-SEPTEMBER 3 SEPTEMBER 6-10 Tel: (601) 879-8832
Earls Court London Vicenza Trade Fair, Via Email: info@glwshows.com
AUGUST | USA London, England dell’Oreficeria Web: www.glwshows.com
BEAD GEM & JEWELLERY Tel: +44 (0)20 8271 2144 Vicenza, Italy
FEST-SAVANNAH Web: www.jewellerylondon.com Tel: 0444-969-111 53RD ANNUAL GEM, JEWELRY,
AUGUST 1-3 Web: www.vicenzafiera.it FOSSIL & MINERAL SHOW
Savannah International SEPTEMBER | CANADA OCTOBER 4-5
Convention Center 48TH ANNUAL ROCK AND GEM JAA AUSTRALIAN JEWELLERY Westside Community Center
Savannah, Georgia SHOW FAIR SYDNEY 2008 Omaha, NE
Tel: (504) 455-6101 SEPTEMBER 6-7 SEPTEMBER 7-9 Tel: (402) 397-9606
7700 Minoru Gate - Cultural Centre Sydney Exhibition Centre, Web: www.nerockgem.org
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GEM-O-RAMA 2008 67TH ANNUAL SHOW JA NEW YORK SPECIAL DELIVERY ICA INTERNATIONAL GEM SHOW 2008
OCTOBER 11-12 JEWELRY SHOW OCTOBER 13-15
Lapidary and Show Building OCTOBER 26-28 Al Bustan Rotana Hotel
Trona, CA Javits Convention Center Dubai, United Arab Emirates
Tel: (760) 372-5356 New York City, New York Tel: (212) 620-0900
Web: www1.iwvisp.com/tronagemclub Tel: (404) 584-7458 Email: ica@gemstone.org
Web: www.ja-newyork.com Web: www.gemstone.org
JEWELERS INTERNATIONAL SHOWCASE
OCTOBER 17-19 OCTOBER | INTERNATIONAL INDIAN HANDICRAFTS AND GIFTS FAIR
Miami Beach Convention Center INTERGEM – INTERNATIONAL TRADE FAIR OCTOBER 15-18
Miami Beach, Florida FOR GEMS AND GEMSTONE JEWELLERY India Expo Centre EXPO XXI,
Tel: (561) 998-0205 OCTOBER 3-6 Greater Noida Expressway
Email: jisshow@aol.com Budau Exhibition Halls New Delhi, Delhi
Web: www.jisshow.com Idar-Oberstein, Rheinland-Pfalz, Germany Tel: +(91)-(11)-26135256
Email: office@intergem.de
Web: www.intergem.de
Every effort has been made to publish accurate information but please contact show organizers to confirm.
If you would like dates added, please contact sonia@rivegauchemedia.com.
AUGUST 2008 CJ 111

077-082.CJ.MrkplcClassy.Show.qxd:MarketplaceNov 7/22/08 1:50 PM Page 112
showcase
A D V E R T I S I N G
For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
Revolution.
Introducing the new canadianjeweller.com
It’s all about you.
Read current and past issues online. Listen to articles and podcasts.
Find it on our 50,000 item Buyers Guide. Discuss & debate
on our Forums. Source & Share in our retailer-only space.
Get published.
112 CJ AUGUST 2008

showcase
For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact: Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
CANADIAN MADE WEDDING BANDS

CADMAN Mfg. Co. Ltd.
Courtland, Ontario, Canada N0J 1E0
1-800-265-5790 F 1-888-509-2184 e-mail orders@cadmanmfg.com
CREATIVE GEMS Inc.

Serving the Industry Since 1992
Exhibiting at: Toronto – BOOTH # 1019 ; Edmonton – BOOTH # 204

Tel: 647-430-8969
21 Dundas Square, Suite #712 Fax: 647-439-0782
Toronto, ON Canada M5B 1B7 Cell: 416-319-3378
Factory: B-125, Sethi Colony, e-mail: mittalp@rogers.com
Jaipur, India website: www.mittaljewels.com
pure beauty
has a name...
Exclusively available in Canada through

J.W. HISTED DIAMONDS LTD.
Vancouver, B.C.
1-800-663-1458
Online inventory
www.jwdiamonds.ca
All NORDIC FIRE Diamonds are GIA Certified for accurate grading.
AUGUST 2008 CJ 113

showcase
For more information on how to advertise in the showcase section of Canadian Jeweller magazine please contact:
Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
OVER 200
STYLES
TO CHOOSE
FROM
Mail, E-mail & Fax orders are welcome.

Please visit us online @ www.mar yjewellery.com for our full list of Jewellery Limited
WATCH BANDS. info@tecimerjewellery.com
www.tecimerjewellery.com
Mary Jewellery & Lapidary Co. Ltd. 55 Queen Street East, Suite 1400, Toronto, Ontario/ M5C 1R6
55 Queen Street East, Suite 1210, Toronto, Ontario M5C 1R6 (Tel) 416-363-1534, 1-800-668-3628/ (Fax) 416-363-6656
Catalogues available online http://www.maryjewellery.com
Tel: 416.368.8240/888.470.MARY Fax: 416.368.8057/888.248.MARY
Over 30 years
as wholesalers
in Canada
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A family heritage since 1890
The best selection of 18k, 14k, & 10K
Chains and fine Gold Jewellery
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Booth #46 & #51
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114 CJ AUGUST 2008

marketplace A D V E R T I S I N G
Marketplace Advertising Black/white drawings & logos can be supplied but no photographs are permitted. Single size: – 3.9” wide by 2” tall. Rates per insertion: 9 TIMES – $225; 7 times – $260; 3 TIMES
– $309; 1 TIME – $340. Double size: – 3.9” wide by 3.8” tall. Rates per insertion: 9 TIMES – $450; 7 TIMES – $490; 3 TIMES – $575; 1 TIME – $650. Rates do not include GST. Yellow is available as a
spot color for an additional $65. For more information: Lucy Holden Toll free 877-789-5351 lucy@rivegauchemedia.com.
AB A.B. MACHINERY
PULSE POINT STUDIO 60 STUDIO 30
LASER WELDERS
Plastic New & Used machinery and
equipment for jewellers
Injectors BUY - SELL - TRADE
New & Used www.abmachinery.com
Tel: (514) 737-1660 Toll Free: (888) 901-8888
Fax: (514) 737-9335 Email: alex@abmachinery.com
ORDER READY
IN 24 HOURS
• BRONZE • PALADIUM www.cigem.ca
•
• STERLING • PLATINUM SINCE 1986 Accredited Gemmologist (C.I.G.)
• GOLD • STAINLESS STEEL Diamond Expert (C.I.G.)
• ALLOYS FOR GOLD Fine Jewellery Appraiser (C.I.G.)
Gem Study Tours
CALL TOLL FREE: 1-888-475-5384 Books and Instruments
Phone: 514-845-5384 • Fax: 514-845-6877 •
E-mail: alloyco@alloyco.com • Web site: www.alloyco.com
P.O. Box 57010
55 Mont-Royal W., suite 600, Montréal, Québec, Canada, H2T 2S6
Vancouver, B.C. V5K 5G6
604-530-8569
1-800-294-2211
BHALLA WATCH HOUSE 1971

Experienced watchmakers.
Fast, reliable service @ FAIR PRICES!
Trust our name for your complete watch repairs.
Spotless, modern workshop with the latest tools
& equipment for timing & cleaning.
Experience The Difference:
9 Gaspe Rd.L6S 0A4
Tel:905-463-0251 • Fax: 905-463-1383
Gordi Cell: 647-283-2002 • g_bhalla@hotmail.com
AUGUST 2008 CJ 115

EXPRESS GOLD REFINING LTD. TThe

he number
number of of CAD
CAD users
users has
has
PRECIOUS METALS DEALER ddoubled
oubled in
in tthe
he llast
ast 3 years.
years.
ASSAYING • REFINING • W
Where
here a
are
re yyou?
ou?
• NO MINIMUM LOTS OR MINIMUM CHARGES
• 4TH GENERATION EXPERIENCE
IN PRECIOUS METALS TRADE S
Shele
hele LLetwin
etwin
LET US EARN YOUR TRUST P HO N E 8
PHONE 866.299.1702
66.299.1702
Web: www.xau.ca E MAIL s
EMAIL shele@letswininc.com
hele@letswininc.com
Tel: (416) 363-0584 • Fax: (416) 363-9633 • Toll Free: 1-888-401-1111 W
WEBEB w
www.gemvision.com
ww.gemvisioon.com
21 Dundas Square, Suite 401, Toronto, ON M5B 1B7 Email:
info@xau.ca Classes
C lasses aavailable Canada!
vailable inn Canada!
WORLD’S LARGEST
JEWELLERY AND WATCH
REPAIR FRANCHISE IS
EXPANDING IN A MALL
NEAR YOU!
Your Total Source of Quality Tools & Equipment
Make money for yourself
and take control 317 Attwell Drive, Toronto, Ontario M9W 5C1
• Own Your Own Store
Tel.: (800) 359-0407 • Regional Malls, High Traffic Telephone: 416-675-9171
Email: franchise@fastfix.com Web: • Low Inventory Costs Toll Free : 800-263-6106 www.gesswein.com
• 23 Year Proven Record 24 hr Fax : 888-269-0106 email: sales@gessweincanada
www.fastfix.com • No Exp. Nec. Full Training
G&A fine arts .999 GOLD DEPOT

Commercial Photography PLATINUM CASTING GRAIN
“The Jewellery Specialists”
IRIDIUM, RUTHENIUM
Before you consider your next Ad, brochure or catalogue, talk to us AVAILABLE FOR IMMEDIATE DELIVERY
(416) 516-9757 Call our Hotline for Prices - 416-366-GOLD (4653)
o Sample work available for viewing o Tel: 416-366-6031 and 416-366-8193 Fax: 416-366-3499
All Precious Metals Bought, Traded and Refined
160 Springhurst Ave., Suite 208, Toronto, ON M6K 1C2 27 Queen St. East #901, Toronto ON
H & W PERRIN Co. Ltd

Canada’s Leading Supplier of Watch & Clock Materials
PERRINS’ stocks a complete range of findings and settings for the jeweller and a
deep stock of materials for the clock & watchmakers
We inventory a large selection of tools, equipment & supplies for all the trades.
A long standing tradition of service since 1929.
If you aren’t doing business with us, you’re doing it the hard way!
PHONE: (416) 422-4600 . . . . .Toll Free 1-800-387-5117
FAX: (416) 422-0290 . . . . .Toll Free 1-800-741-6139
☞ sales@perrin.on.ca
116 CJ AUGUST 2008

SS, 10K, 14K,

18K, 19K, 22K,
Specializing in
PLATINUM AND
BEST QUALITY & BIGGEST SELECTION OF SILVER JEWELLERY GUARANTEED. 19 K ULTRA WHITE
LIFE TIME WARRANTY, AND VERY LARGE LINE OF 10K JEWELLERY.
+ 14K BODY JEWELLERY, EARRINGS, BANDS AND CHAINS. GOLD CASTING
WATCH FOR OUR NEW GOLD AND SILVER CATALOGS. 215 Victoria St., Suite B3
IF WE D O N’ T HA V E IT. Y O U DO N ’ T WA N T I T. Toronto, ON M5B 1T9
SERVICE THAT YOU CAN TRUST. FAMILY OWNED & OPERATED *CATALOGUE AVAILABLE* Tel: (416) 366-4046
We are no longer just a casting house: we will take your order
Fax: (416) 366-5162
JOHN JR. ARABATLIAN PRESIDENT from idea to finished product, including diamonds and other
Toll Free: 1-877-365-5552
CELL: 604-250-2158 TEL: 604-689-4190 FAX: 604-689-4139 stones. (Call our toll-free number or fax us for free estimates)
Email: readymounts@on.aibn.com
TOLL-FREE: 1-877-80-JOHNS TOLL-FREE FAX: 1-888-564-6788
ADDRESS: 900-736 Granville Street Vancouver, B.C. V6Z 1G3 In stock settings and mounts. www.readymounts.com
LaLa Diamond Cutting & Repairs Inc.
• Cutters of Rough Diamonds

• Old Mine Cuts and Repairs to All Shapes
• Buy Diamond Roughs and Broken Diamonds
21 Dundas Square, Suite 805

Toronto, Ontario M5B 1B7
Tel/Fax: (416) 368-6883
MOISSANITE CANADA
Reflect the brilliance of your life
~
With more brilliance and luster than any popular
gemstone including diamond, ruby, sapphire and emerald
no other gemstone or jewel compares to Moissanite.
~
Tel: 416-366-7295 Fax: 416-366-3966
215 Victoria St, Suite 201 Toronto ON M5B 2T9
A Cut Above the Rest

Northam “30 YEARS INTERNATIONAL EXPERIENCE”
Diamond Inc. YOUR #1 SOURCE

OF SUPPLY
Importers & Wholesale suppliers specializing in Fine Make & Ideal Cuts. Loose
Polished Diamonds in all shapes & sizes from .01CT to 5.00 CTS,
Fancy colours & Canadian Diamonds
Canadamark – Brand: Arctic Fox Diamond
27 Queen Street East, Suite 1004, Toronto, Ontario, Canada M5C 2M6
Tel: (416) 861-1414 Fax: (416) 861-1581 • 1-800-941-GEMS
email: sales@northamdiamonds.com www.northamdiamonds.com
AUGUST 2008 CJ 117

STEWARTS HOROLOGY
QUALITY service and attention to detail.
• 6 Highly Qualified Technicians
• Large Inventory of Parts and Access to all
the Major Supply Houses
REPAIRS to fine Watches, Quartz and
Mechanical, Restoration of Pocket Watches.
Revolution. 1515 PORTAGE AVENUE, WINNIPEG, MANITOBA, CANADA R3G 0W7

Tel: (204) 789-9620
Email: stewbnz1@mts.net
INTRODUCING THE NEW
canadianjeweller.com The Diamonds You Need.

In Stock. Overnight.
It’s all about you.
We carry finely cut diamonds ranging

from .01 ct to 3.00 ct in a variety of
shapes including round brilliant,
Read current and past issues online. princess, radiant, ascher, emerald, heart,
pear, marquise and oval.
Listen to articles and podcasts.
Find it on our 50,000 item Buyers’ Guide. Included in our inventory are CANADIAN diamonds.
Discuss & debate on our forums. Selection, Service and Value

a family tradition since 1955
Source & Share in our retailer-only space.
www.wmolldiamonds.com
Get published. Phone 416.364.9748 • Toll Free 1.800.361.8894 • Fax 416.364.9738
21 Dundas Square, Suite 1403 • Toronto, Ontario M5B 1B7
IN JEWELLERY REPAIR
YOUR
YOUR
1
NAME E N V E L O P E
DESIGN L O W E S T
DESIGN PRICES
TO
T O YOUR
YO U R NO
N O IIN
N
OW
O WN
WISHES
W ISHES D A
ALL
PRINTING
P RINTING 1 - 800 661- 4410
STEPS F A X : 1 - 4 5 0 6 6 1 - 4 9 9 9
NCLUDED s t u d i o - p u b l i c i t y . c o m
IINCLUDED
118 CJ AUGUST 2008

classified
For more information on how to advertise in the classified section of Canadian Jeweller magazine please contact:
Lucy Holden Toll free 877-789-5351 or e-mail lucy@rivegauchemedia.com.
LINES WANTED High end jewellery store with

Quebec well connected sales rep/agent
executive style clientele.
LINES WANTED
looking for a unique high-end silver

and gold combination collection + Will sell with full inventory mostly Independent Sales Agents
Jewelry designer and

high-end fashion jewellery line, e.g. custom jewellery & high quality Wanted
distributor, Chamilia, LLC is

rhinestones –Swarovski + brand watch lines that no one carries in
name watch line with P.O.P.
seeking sales agents for

Info: Claude 418-208-0741 town. Fast developing upperscale
FOR SALE
various territories. Agents
area with a potential easy million
dollar a year business, 1000 sq. feet
must have a successful track

Prestigious, well established Vancouver
workshop seeking fully qualified, full time, fully equipped turn-key operation
record, knowledge of the

HELP WANTED
goldsmith, preferably European trained. Must $500,000.00 including $350,000.00
jewelry industry and a strong

be proficient in hand-fabricating high end, inventory. We have been open for a
network of independent
custom jewellery from design, in gold and year with a very modern and classy
platinum. Email or fax resume and photos
jewelry and/or fashion

if possible. References essential. environment in a 10 year old area.
boutique retailers. Candidates

Email: costen_catbalue@telus.net
Fax: 604-736-8820 Please call: 604.825.2593
must have 5+ years

experience. Please email
FOR SALE Designer Goldsmith Jewellery WE BUY BROKEN/CHIPPED
resumes to
Store on beautiful Vancouver Island.
DIAMONDS
salescareers1@chamilia.com
FOR SALE
FOR SALE
Located in a strip mall where you can
or call 800.495.0977 x 0828.

choose your own hours. Currently open 5 Immediate Payment /Established 1988
days a week from 10am. to 5pm. Business J.P.Smith 21 Dundas Square Suite 1101
established since 1980. Owner would like Toronto, Ontario M5B 1B7 Tel: 888 JPS
to retire. Stock optional. 250-758-9383 9747 email: jpsmithusa@gmail.com
BUSINESS OPPORTUNITIES
STORES WANTED OWNER RETIRING BUSINESS

We are looking to purchase non-mall
FOR SALE
FOR SALE
FOR SALE
For sale, newly renovated jewellery

jewellery locations. Preference will be
given to high-visibility locations. We will showcases, safe, displays etc. The oldest jewellery manufacturing company
acquire your inventory, leaseholds and lease. Or take over very low rent lease in Canada, established 1886 of lodge,
We pay top dollar. Please contact in full of 850 sq.ft. store in very busy plaza corporate and school jewellery. Owner
confidence, jack@omnijewelcrafters.com in Guelph. 519-821-7600 is retiring, call Mike at 905-522-4663
Calling
all Canadian Jewellery Retailers…
You’ve probably noticed a change in Canadian Jeweller covers
the past few issues, as they’ve featured some of our industries
top retailers.We’re always looking for new businesses to shine a
spotlight on, so if you’re interested, we’d love to hear from you.
To have your store grace the cover of an upcoming CJ, and to

expose your business to a whole new audience, make sure to
send an email request to bryan@rivegauchemagazine.com
AUGUST 2008 CJ 119

120_CJ_FaxBack_re.qxd:Layout 1 7/23/08 2:08 PM Page 120
PAGE
TITLE HERE
GET FREE INFORMATION! On any product advertised in this issue
120 SEE A PRODUCT YOU LIKE? WANT MORE INFORMATION, ABSOLUTELY FREE?…
1. See 2. Use this quick

BY FAX
3. Write the 4. Mail or fax us at 5. Receive free info
product reference list number(s) 1-888-849-0155 direct from as
you want below to find out
OR MAIL
on the attached or 416-703-6392 many advertisers
info on its free info number free info card as you like
(it’s also on the ad)
CONNECT WITH... page write # CONNECT WITH... page write #

on card on card
Siffari - Signature Collection 2 101 GIA (Gemological Institute of America) 29 122
Zoppini - Morellato 3 102 Zoppini Canada Inc. - Thomas Sabo 31 123
Jewelers Mutual 4-5 103 The Trendy Group 33 124
HRA Diamonds 6-7 104 Ambermart Fair 34 125
Diamonds Direct 8 105 Best Bargains 35 126
Gem Scan International 9 106 Nova 36 127
Gee N’ Gee Importers 11 107 Lotus Jewellery 39 128
La Corp. Des Bijoutiers du Quebec 13 108 Sanghavi Diamonds 41 129
MDL Diamond Merchants 15 109 World’s Gold Diamonds 43 130
CMP Asia 17 110 Wenger - Cardinal Automatic 45 131
Rio Tinto 18-19 111 Pandora 47 132
Gee N’ Gee Importers - Flanders Collection 20 112 MCD Pearls 51 133
Pandora - Mix and Match Earrings 20 113 Rousseau Canada Inc. 51 134
GS Laboratories - FiretraceTM 20 114 Boma 59 135
Diamonds Direct 21 115 JCK - Jewelers Mutual 65 136
Siffari - Quartz Collection 22 116 Watier Findings - Keeping it Clear 73 137
JM University Jewelers Mutual 22 117 Stuller 91 138
SGI - Canada Rocks 22 118 Open Blue Networks 98 139
Byrex Gems Inc. 23 119 Jewels by Koby 111 140
FREE
Regal - Hallmark of Quality 24 120 Regal Diamonds 122-123 141
Areli - Luxurious Chocolate Pearls 25 121 Mirage Creations - Eternity Love Collection 124 142
Info Card & Subscription

To receive free information you must print clearly and fill out form completely
Yes! Please send me or continue to send me Canadian Jeweller magazine No, don’t send
STEP 1 STEP 1 To qualify, check ovals: Selling area of your store
under 1,000 sq. ft. 1,001 to 3,000 sq. ft.
Signature: Date: Which category best describes your
3,001 to 5,000 sq. ft. over 5,000 sq. ft.
business classification?
Your Name: Title: Education Approximate annual sales volume
Retailer under $500,000
Company Name: Manufacturer $500,000 to $1 million
Address: Wholesaler $1 million to $5 million
Importer $5 million to $10 million
City: Province: Designer $10 million to $20 million
Services (repair, appraisals, etc.) over $20 million
Postal Code: Other __________________________________
Categories you personally manage
Phone: ( ) Fax: ( ) Number of employees at your location Retailer Designer
Email Address (optional): 1-3 4- 8 9-12 13+ Gemologist Supplier
Manufacturer
Number of locations ____________________ Other __________________________
STEP 3 Reserved exclusively for retailers

AUGUST 2008
WRITE IN THE NUMBERS HERE FOR Example
EACH PRODUCT YOU WANT MORE
DETAILED INFORMATION ON
101
USE QUICK REFERENCE GUIDE ON TOP OF PAGE
STEP 4
FAX NOW TO: 1-888-849-0155 or (416) 703-6392 | OR MAIL CARD TODAY TO: 60 Bloor St. West, Suite 1106 Toronto, ON, M4W 3B8
120 CJ AUGUST 2008

CJ_A08_Last word.qxd:Layout 1 7/23/08 3:08 PM Page 121
WA LT W H I T M A N O N C E W R O T E :
“Give me the splendid

silent sun with all his
beams full-dazzling.”
Now, retailers can take a cue from German jeweller Max Platin’s diamond
sunburst platinum cuff to bring a ray of sunshine into their customers’ lives.
CJ_000_Regal.qxd:Layout 1
7/22/08
11:12 AM
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August 08 Cover2.qxd:CJSept05_Cover.

qxd 7/21/08 1:43 PM Page 2

BIRKS & MAYORS’ CEO, THOMAS ANDRUSKEVICH

Western canadian jewellery expo

Frank Damiani, owner of

Why insure with Jewelers Mutual?

• Are the experts at insuring exclusively jewellery and jewellery businesses.

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• Consistently receive an A+ Superior rating from A.M. Best Company.

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ESTABLISHED 1879 AUGUST 2008 • VOL . 129, NO . 4

Bryan Soroka Director, Editorial & Communications | bryan@rivegauchemedia.com

Lisa Spiteri-Millar Art Director | art@rivegauchemedia.com

Melanie Seth Accounting and Administration | melanie@rivegauchemedia.com

CONTRIBUTORS Robin Gambhir, Sarah B. Hood,

Jeff Yamaguchi ADVERTISING SALES

Melissa Badr CIRCULATION/CUSTOMER SERVICE MANAGER

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74 Reputation in a Blue Box

80 Viva Las Vegas

84 Brand and Deliver

88 Bright Shades of Dark Hues

94 The Spider Web’s Catch

30 For the Record

50 Tech News 112 Showcase

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PANDORA MIX AND MATCH EARRING LINE

THE HALLMARK OF QUALITY

IF YOU’RE READING THIS

As the leading publication serving jewellery retailers across

Winners of the 2007 Excellence in Design Awards,

The Annual E XCELLENCE iN

AUGUST 15 - 17, 2008

FOR HOTEL ROOM RESERVATIONS

news |trends |events

in Ontario. being maintained because of the rising price

advertising campaign, captures consumer

attention while acting as a visual prompt for

The conference, to be held on November 7, 8 Wilson of Alpine Gems, Richard Drucker

de GRISOGONO rings in pink gold

15th Anniversary for House

that come from the four corners of the earth.

Martini Settings and

industry’s thought leaders and ultimately walk

away with actionable steps towards managing

2nd Annual Saul Bell Design

industry, will choose winners based on the

GemEx Systems’ Red Carpet Revue 2009, the much anticipated

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(each timepiece is numbered 001/500 to

male accessories – another brand innovation.

For details, write #123 on Free Info Page, page120.

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RIO GRANDE FREDERIC BUYLE TEAMS

annual Platinum Couture Style Challenge.

For details, write #129 on Free Info Page, page120.

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Last Quarter Market

JEWELLERS & RETAILERS