In Every Issue

new york
january 2014
shopping
dining
entertainment
art & antiques
museums
maps

SJPCOVER HERE
Citys
Golden
Girl

sarah Jessica parker

sparkles onstage

Special
Super Bowl
coverage
culture on the
cutting edge

IN New York. Your Travel Expert.

2015 IN NEW YORK MAGAZINE

New York Citya visitors paradise: Hear sounds

of iconic orchestras and Broadway shows. Taste
world-renowned cuisine. Shop eye-catching fashion.
Feel excitement around every turn. IN New York
is the gateway to discovering it all.

innewyork.com

IN New York. Here and Now.

distributed in-room and

IN New York targets afflu-

at the concierge desks

ent travelers during every

of more than 350 leading

leg of their journey

hotels throughout New

before, during and after

York City and the tri-state

their NYC experience.

area, as well as onboard

IN New York magazine

Cunard Lines Queen Mary

is a full-sized, portable

2 and international flights

monthly providing a

to New York City, in

comprehensive, behind-

corporate housing and

the-scenes, inside look

residential buildings,

at the best New York City

visitor centers and in

has to offer from a vast

international airlines VIP

variety of restaurants,

and Amtraks first-class

entertainment, retail,

ACELA lounges, reaching

museums, galleries and

9.4 million annually.

spas. IN New York is

Published since 2001 and

targeting the luxury market,
IN New York is distributed
at more than 350 leading
hotels, available in-room
and at the concierge desks,
residential buildings, and
onboard Cunard Lines
Queen Mary 2 and
international flights
to New York City.

SKYLINE This splashy opening editorial spread gives readers a behind-thescenes glance at notable, timely cultural
events. Additional departments often
featured include: FOOTLIGHTS, all about
entertainment; ECLECTIC COLLECTOR,
must-have art and antiques; DISH DU
JOUR, delectable dining; IN STORE,
trendy new shops; and STYLISH FINDS,
all things chic and fashionable.
CALENDARS Provides

readers with a
snapshot of daily happenings throughout
the city, including the current month as
well as two months in advancegiving
readers ample opportunity to catch the
hot happenings around town!
Presented in a
Q&A format, the citys leading concierges
give their insider tips on what to see,
where to go and what to doand, especially, whats currently on trend in NYC.
YOUR PERSONAL CONCIERGE

MAP The large foldout map offers

travelers up-to-date subway maps and
an address locatormaking it easy to
find the nearest cross street of any
destination on any avenue.
innewyork.com

Demographic Profile
2015 IN NEW YORK MAGAZINE

new york
january 2014
shopping
dining
entertainment
art & antiques
museums
maps

SJP
Citys
Golden
Girl

sarah Jessica parker

sparkles onstage

Special
Super Bowl
coverage
culture on the
cutting edge

innewyork.com

Reader Demographics
Gender
Male
40.3%
Female
59.7%
Average Age
Marital Status
Married
Unmarried*

Reader Engagement
83.9% of readers pick up their issue of IN New York
in the hotel.
80.8% are repeat readers of IN New York Magazine.

49

Readers spend an average of 47 minutes, in total,

reading IN New York Magazine.

56.2%
43.8%

Visitors refer to the magazine 2.7 times during their trip.

*single, partnered, separated, widowed, divorced

Readers share the information with others: each issue

has 5.6 readers per copy.

Affluence
Average Household Income
Average Household Net Worth

$182,000
$855,000

Education and Employment

Graduated College+
68.6%
Post-Graduate Study/Degree
31.4%
Professional/Managerial Employment 65.5%

IN New York Magazine is the primary source of visitor

information for 71.4% of readers.
Source: 2005 IN New York Magazine Reader Profile Study, MRI

innewyork.com

Distribution
2015 IN NEW YORK MAGAZINE

Reaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms.
Average monthly circulation of 141,000.

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InterContinental Hotel
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Iroquois New York, The
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Maritime Hotel, The
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Marriott Fairfield Inn and Suites
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Martha Washington
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Michelangelo, The*

Milford Plaza Hotel*

Millennium Hilton, The*
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Mondrian Soho
Morgans
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New York Marriott Downtown*
New York Marriott Eastside
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New York Palace, The*
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renovations)
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Out NYC, The

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Radisson Martinique on Broadway
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Brooklyn/Queens/Long Island/
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Crowne Plaza LaGuardia Airport

Fairfield Inn (LIC)
Fairfield Inn and Suites Brooklyn
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innewyork.com

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Furnished Quarters
Maison International
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NYC-JC Luxury Suites

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Stay
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serves as the main lounge for
Cathay Pacific, Iberia, All Nippon
Airways, Qantas)
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Consulates & Missions
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to the U.N.
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to the U.N.

Permanent Mission of Germany to

the U.N.
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to the U.N.
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Corporations In New York City
5 Penn Plaza
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UK Trade & Investment
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90 Washington
170 East End
325 Fifth Ave.
681 Fifth Ave.
Abigail Michaels Concierge

new york
april 2014
shopping
dining
entertainment
art & antiques
museums
maps

Idina
Menzel

Returns to
Broadway
natures Best

spasnos
and
shops
Wis
dolorti
onsenim ver ing

1964

a look
BaCk at

ge

C
nY

de

in

al

ne

an

r
Yo

rs
fe
of m

at

Co
k.

Anthem, The
Atlas Building
Avalon Riverview, Long Island City,
The
Baxter Street Development
Company, LLC
DJK Residential
Douglas Elliman Real Estate
Foundry Residential
Heritage at Trump Place
Madison Belvedere, The
Manhattan House
Marc, The
Nicole
NYbG Attache
NYC-JC Suites
Ocean
One Beacon Court
Oval Concierge
Ritz Plaza, The
Ritz Tower, The
Rivertower
innewyork.com

Sheffield 57
Stonehenge Village
Tribeca Tower
Trump World Tower
Other Locations
34th Street Partnership

*Indicates magazine is in-room at these hotels

9/11 Tribute Visitor Center

AAA New Jersey Motor Club
Altour American Express
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from Chicago to New York
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Beyond Group Travel
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Bloomingdales Visitor Center
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Brooks Brothers
Capricorn
Chamber of Commerce
Cliqcar
Discover NY with Kitt Garrett
Empire CLS
Equinox at 54th St.
Excel Limousine Services (Queens)

FAO Schwarz
Federal Hall
Fountain Gallery
Gem Limo
Grand Central Partnership
Gray Line New York
Sightseeing Visitors Center
Intrepid New Yorker
Jacob K. Javits Convention Center
KATIE Show
KLS Worldwide Chauffuered
Services
Lower Eastsid BID
Madame Tussauds
Macys Visitor Center
Memorial Sloan Kettering Cancer
Center
New World Travel
New York Airport Shuttle (City
Experts Desk)
New York Athletic Club
New York City College of
Technology
New York Presbyterian Guest
Facility*
New York Presbyterian/Columbia

New York Presbyterian Weill

Cornell Hospital Campus
NYC & Company Kiosks
Chinatown, Financial
District and Harlem
NYC & Company Visitors Center
NYU
Queen Mary 2
Rossinis
Saks Fifth Avenue
Shops at Columbus Circle, The
Shrine NYC
Surfside Marina 3 at Chelsea Piers
Tent & Trails
Thomas Cook India Ltd.
Times Square Visitor Center
Travelex Worldwide Money
(multiple locations)
Upper Manhattan Empowerment
Zone
USO Metropolitan NY Port Auhority
Terminal
Wempe Jewelers

innewyork.com

Editorial Calendar
2015 IN NEW YORK MAGAZINE
This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries
and more in every issue. Below is an overview of our planned feature stories. Youll find all this content and more at innewyork.com.
JANUARY Whats New
PLUS: Art and Antiques

JULY Chic Shopping Uptown and Down

PLUS: Where Celebrity Kids Go

FEBRUARY Special Dining Issue

PLUS: Romantic Gifts

AUGUST Travelers Ultimate Bucket Itinerary

MARCH Editors Picks, By Neighborhood

PLUS: Art and Antiques and City of Jazz
APRIL Spring Fashion

SEPTEMBER Fall Fashion

PLUS: Lower Manhattan
OCTOBER Fall for Beauty
NOVEMBER Special Dining Issue

MAY Special Dining Issue

DECEMBER Special Gift Guide Issue

JUNE High-tech Goods and Services

new york

IN EVERY ISSUE

SKYLINE
This splashy opening editorial spread gives readers
a behind-the-scenes glance at notable, timely
cultural events.
CALENDARS
Provides readers with a snapshot of daily
happenings throughout the city for the next three
months, as an enticement to return to the city.
YOUR PERSONAL CONCIERGE
Presented in a Q&A format, the citys leading
concierges give their insider tips on what to see,
where to go and what to do in NYC.
MAP
The large foldout map offers travelers up-to-date
subway maps and an address locator.

new york

january 2014

april 2014

shopping
dining
entertainment
art & antiques
museums
maps

shopping
dining
entertainment
art & antiques
museums
maps

SJP

Idina
Menzel

Citys
Golden
Girl

Returns to
Broadway

sarah Jessica parker

sparkles onstage

Special
Super Bowl
coverage

natures Best

culture on the
cutting edge

spasnos
and
shops
Wis
dolorti
onsenim ver ing

1964

a look
BaCk at

innewyork.com

ge

C
nY

de

in

al

W
ne

an

r
Yo

rs
fe
of m

k.C

at

JANUARY: What's New

FEBRUARY: Special Dining Issue

MARCH: Editors' Picks,

By Neighborhood

APRIL: Spring Fashion

MAY: Special Dining Issue

JUNE: High-tech Goods and Services

JULY: Chic Shopping Uptown

and Down

AUGUST: Travelers Ultimate

Bucket Itinerary

SEPTEMBER: Fall Fashion

OCTOBER: Fall for Beauty

NOVEMBER: Special Dining Issue

DECEMBER: Special Gift Guide Issue

innewyork.com

Advertising Rates, Size, Specs and Schedules

2015 IN NEW YORK MAGAZINE
RATES/SIZES
UNIT

1 X

3X

6X

9X

12X

Full Page

$12,360

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$10070

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2/3 Page

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1/2 Page

10,080

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Horizontal Only

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where MAGAZINE

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15 3/4 x 10 1/2 - Non-Bleed
16 1/2 x 11 - Bleed
16 x 10 3/4 - Trim

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NON-BLEED

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Full Page

7 7/8 x 10 1/2

2/3 Vertical

4 5/8 x 9 3/4

1/2 Horizontal

BLEED

LIVE AREA*

16 1/2" x 11"

16" x 10 3/4"

8 3/8" x 11

8" x 10 3/4
1/2 Horiz
7" x 4 3/4"

7 x 4 3/4

1/3 Square

4 5/8 x 4 3/4

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2 1/4 x 9 3/4

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*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.
**Add 1/4 on each side of center line of spine for safety margin.
All ads must conform to the dimensions above. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.

1/6 Vert
2 1/4"
x
4 3/4"

1/3 Sq
4 5/8 x 4 3/4
1/12 Sq
2 1/4 x
2 3/8

ADVERTISING DEADLINE
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JULY
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innewyork.com

Technical Information
2015 IN NEW YORK MAGAZINE
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One-bit images (such as black and white logos) should be minimum 600 pixels per inch.
Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.
Check that the maximum total ink coverage (TAC) does not exceed 300%.
Minimize the number of steps used to create a gradation or blend.
Provide 1/4" bleeds (image beyond trim) in bleed ads.
Keep all live matter 1/4 from the trim on all four sides.
All ads must conform to the spec sheet dimensions. If they do not, the ad will be
modified to fit the appropriate space at the advertisers expense.
Files must be in .zip format if compression software is used.
Ad Proofs: We follow industry standards on press. If running a color ad, you may supply
a color proof, which we will check for content. Please note that consumer inkjets cannot
be relied upon to predict press color as the inks used are not true press colors (i.e. they
cannot always be achieved in process printing).

SHIPPING INFORMATION
ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE.
SHIPPING INFORMATION
Ads can be submitted on CD, DVD or via
electronic transmission. Please contact your
sales rep regarding digital transfer of ad
materials. Many of our publications can accept
materials by a proprietary web-based system
called AdDrop. Please ask your publication's
Advertising Services Coordinator for unique
private ftp credentials if AdDrop is unavailable.
We do not have a "common use" ftp site for
security reasons.
OR MAIL TO:
Production Department
Where IN New York
79 Madison Avenue, 8th Floor
New York, NY 10016

WEB ADDRESS

Be sure
to include your
Web address
in your
ad creative.

Online editions will include

your ad exactly as it appears
in print, but for us to legally
link the ad to your Web site,
your Web address must
be included in the ad.

OR EMAIL ADS TO:

ads@ftp.in-newyorkmag.com

CANCELLATIONS
 ancellations not received in writing prior to the space reservation date will not be accepted.
C
Advertisers not completing contract schedule are subject to short rate.
innewyork.com