A GENDA O F T HE E VENT

SATURDAY, NOVEMBER 21st, 2009

0900 0930

Registration for participants || Introduction of Guests (Faculty Lounges)

0930 1030

Kick Off Session

Address by Chief Guest and Dean LUMS || Keynote Addresses

1030 1100

Morning Tea and Networking Break

1100 1230

SESSION: Inside the Minds of Consumers (Industry focus: FMCG)

Theme: A product can only succeed by consumer needs. This segment will discuss strategies for finding
out what consumers want in the current financially stressed out global environment and integrating
their feedbacks into marketing process

1230 1400

SESSION: Shifting Tides (Industry focus: FMCG and Modern Retail)

Theme: Modern Trade is comparatively a new phenomenon in Pakistan. This segment will focus on
how this is impacting branding and marketing strategies of companies in Pakistan.

1400 1500

Networking Luncheon and Prayer Break

1500 1800

:: Brand WARS ::
Theme: This one-of-a-kind competition is designed to challenge the analytical and presentation skills
of business students of Pakistan. Real life business cases and ideas will be judged by a panel of judges
:::::: C O R P O R A T E D I N N E R ::::::

2000 - 2200

SUNDAY, NOVEMBER 22nd, 2009

1000 1130

SESSION: Digital Marketing Changing paradigms (Industry focus: Tech/E-business)

Theme: Companies in todays world are reaching out to the customers in newer ways. They are using
innovative Information Technology (IT) channels to market their products and use IT as a business
enabler that could help them achieve higher profitability and sustainability.

1130 1145

BREAK

1145 1330

SESSION: Telco Bloodbath (Industry focus: Telecommunications)

Theme: With the ever growing competition in the Telco industry and companies vying for the last paisa,
what are the challenges that the players face and what strategies are being adopted to market and
retain customers.

1330 1430

Networking Luncheon and Prayer Break

1430 1600

SESSION: Creative Marketing Workshop (Industry focus: Advertising)

Theme: Competing for consumers in a more diluted advertising space has steadily increased the need
for companies to distinguish themselves in a crowded market place. The purpose of this workshop is to
explore differentiation through use of creative advertising campaigns in traditional media.

1605 - 1730

1730 1745

Tougher Times Tougher Tactics!! (Industry focus: General)

Theme: With global economy in recession, there is profound impact on the consumers. In these times
marketers are facing most challenging time of their careers. They are continuously finding ways to
serve their customers with better value proposition and diversifying their customer base by going
regional or global. This panel will discuss how companies are evolving strategies to compete.

Closing Remarks