A REPORT ON INTERNSHIP STUDY AT

BHARAT SANCHAR NIGAM LIMITED, LUCKNOW

Submitted in Partial fulfillment of the requirement of the Degree
MASTER OF BUSINESS ADMINISRATION
BANGALORE UNIVERSITY

2014-15
Amit Kumar Chaudhary
(Reg No:13P6CMA011)
Internal Guide

External Guide

Dr. SRINIVAS K.T

Associate Professor

Mr. D.C Gupta

A.D.T(Marketing)

CIMS B-School
Bangalore

B.S.N.L,
Lucknow

Community Institute of Management

9th Cross, 9th Main, 2nd Block
Jayanagara, Bangalore 560011

Student Declaration

I Amit Kumar Chaudhary student of 3dr semester MBA, bearing register number
13P6CMA011 of Community Institute of Management studies hereby declare that this
Internship titled AN INTERNSHIP STUDY AT BHARAT SANCHAR NAGAR
LIMITED, LUCKNOW submitted in partial fulfilment for the award of the Masters
Degree in Business Administration of Bangalore University is an original research work
carried out by me under the guidance of Dr Srinivas KT Associate Professor, CIMS.
Bangalore, and this report has not been submitted earlier to this University or Institution
for the fulfilment of the course of the study.

GUIDE CERTIFICATE

COMPANY CERTIFICATE

ACKNOWLEDGEMENT
I wish to express my sincere gratitude to our Dr. Suresh Babu, Director and Dr. Manasa
Nagabhusanam, Dean, Community Institute of Management Studies for providing the
academic environment for undertaking this project.
At the outset, I would like to thank all the people who have helped and inspired me
during my project study.
I especially want to thank my project guide in college Dr. Srinivasan K.T ,Community
institutes of management studies, Bangalore, for his consistent guidance during my
project. He was always accessible and willing to help his students with their projects.
In particular, I would like to thank my guide at B.S.N.L Mr. D.C Gupta (A.D.T
marketing, B.S.N.L , Lucknow) my co-guides Mr. B.K Srivastava (A.G.M marketing ,
B.S.N.L , Lucknow) and all the employees of B.S.N.L , Lucknow for helping me in
providing vital information for my project. The associated experience broadened my
Comprehension of the practical aspects of Telecom industry.
Last but not the least, thanks to God. He made my life more bountiful. May his name be
exalted, honored, and glorified.

DATE:

Amit Kumar Chaudhary

TABLE OF CONTENTS
Sl.No.

Title

Page no.

PART - A
A.)

Executive summary

Ch.1)

Introduction

Ch.2)

Industry profile

2.1)
Ch.3)

Overview about telecom industry

Company profile & organizational structure

3.1)

Overview about BSNL Competitors

14

3.2)

Competitors of BSNL

15

3.3)

Services of BSNL

16

3.4)

Companys Vision and mission

19

Organisation structure

21

Ch.4)

Department wise study

4.1)

Human resource department

25

4.2)

Production department

26

4.3)

Finance department

30

4.4)

Marketing & research and development department

33-37

PART - B
Ch.5)
5.1)

Research study
Introduction

38

5.2)

Statement of problem

38

5.3)

Objectives of study

38

5.4)

Scope of the study

39

5.5)

Data collection and methodology

39

5.6)

Data analysis & Interpretation

39

5.7)

Limitation

44

Ch.6)

SWOT analysis & Mckinseys 7s model

46-49

Ch.7)

Findings of the study

51

Ch.8)

Suggestions

52

Ch.9)

Conclusion

54

B.)

Learning experience

55

C.)

Annexure (questionnaire)

56

D.)

Bibliography

57

LIST OF TABLES AND GRAPHS/CHARTS

Sl.no

Name of table, graph, charts

Page no.

1 Organizational chart of B.S.N.L

24

2 Hierarchy of H.R department

26

3 Staff distribution chart

26

4 Hierarchy of production department

29

5 Hierarchy of finance department

31

6 Revenue graph of B.S.N.L

31

7 Gross investments in Fixed assets of B.S.N.L graph

32

8 Gross fixed assets graph

32

9 Hierarchy of marketing department

36

10 Graphical representation of questionnaire

39-34