STEVE BYRUCH

Philadelphia, Pennsylvania 19103

908-566-6549  byruch25@gmail.com

https://www.linkedin.com/in/sbyruch
VICE PRESIDENT FOOD INDUSTRY SALES
Highly Skilled Senior Sales and Marketing Executive with more than 15 years high-profile food industry sales and sales
management experience. Proven expertise building and managing highly productive direct and remote sales teams.
Skilled marketing professional focused on developing a long-range sales culture to build long-term profitability and
market share for company ownership. Strong strategic planning experience restructuring sales compensation to drive
incremental sales by more than 15% annually. Solid forecasting and analysis skills to achieve annual revenue goals,
control expenses and develop marketing programs for maximum ROI. Focused leader developing sales talent and
evaluating personnel for performance. Experienced mentor, coach and trainer developing sales professionals to achieve
targeted goals and objectives.

Account / Territory Management  Market Analysis  Financial Analysis  Recruiting  Vendor Relations
Sales Cycle Management  Product Marketing  Team Leadership / Motivation  Process Improvement
Negotiations  Presentations  Profit &Loss  Sales Forecasting  Event Planning  Merchandising
Policy Development  Talent Management  Performance Management  Employee Engagement  Client Relations
Needs Assessment  Customer Service  Project Management  Business Development  Branding  Distribution
Food Industry Sales / Marketing  Compensation Evaluation  Advertising Agency Collaboration  Strategic Planning

RC FINE FOODS INC.  Hillsborough, Pennsylvania  2/2007 3/2015

Specialty food manufacturer focusing on soup bases, sauces, gravies, salad, desserts, mixes and extracts.
Director of Sales and Marketing
Manage specialty food sales and marketing. Led sales group including five Regional Territory Managers, 11 additional
Territory Managers, 5 Customer Service Team members and four Regional Brokers with 29 sales representatives.
Maintain consistent revenue growth, sales expense control and develop effective advertising and marketing programs to
attract new accounts.
Achievements:

Streamlined sale operations by reducing Territory Managers from 25 to 16. Reduced sales expense by $450,000
while increasing sales by 8% in two years.

Renegotiated Sodexo vendor contracts to expand market share and increase revenue. Mutually beneficial contracts
changes increased sales volume by over $160,000 and account penetration by an average of 14 new line items.

Increased companys business profile by increasing participation in food industry events and organizations.
Expanded new account growth by 7% by attending industry-networking events.

Developed digital advertising campaign driving traffic to company website. Generated $186,000 in reoccurring
business and created 68 new accounts.

QUAKER VALLEY FOODS INC.  Philadelphia, Pennsylvania  1/2003 4/2006

Food distributor handling over 3,000 fresh and frozen perishable and non-perishable items.
Vice President of Sales and Marketing
Developed new accounts and vendor relationships to increase sales and market share. Managed 27-member sales
team including nine buyers and a purchasing manager. Maintained financial, sales and delivery operations. Handled

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STEVE BYRUCH  Page 2  byruch25@gmail.com

product procurement and established sales, distribution and marketing processes.

Achievements:

Revitalized accrual rebate program generating additional revenue of $2.4 million over three years.
Increased gross profits by 1.2% by instituting an internal sheltered income program campaign.
Developed $3 million in revenue by establishing food export sales and logistics to the Canadian Military serving in
Afghanistan. Successful project provided opportunities for future export sales.

NOVICK BROTHERS INC.  Philadelphia, Pennsylvania  5/1998 12/2002

Full line foodservice distributor serving the Delaware Valley with food and non-foods products.
Vice President of Sales and Marketing
Directed foodservice sales and marketing. Developed new product lines to increase market share and profitability.
Introduced customized vendor marketing programs to meet specific client needs and requirements. Provided sales
consulting training utilizing CRM. Served as coach and mentor to sales staff developing talent to achieve revenue goals
and objectives.
Achievements:

Pursued business development opportunities adding new product lines to increase market share. Grew sales by
18% maintaining double-digit growth for four years.

Improved company product recognition and public relations by introducing a Food Show attracting more than 250
attendees and earning $1 million increase in sales. Successful event led to launching two Food Show annually.

Restructured Accounts Receivable reducing Days Sales Outstanding by 4.5 days and savings of $350,000 annually.
Performed strategic planning establishing a new commission structure, payout basis and cost structure covering
administrative overhead.
Additional Experience
District Sales Manager, Sales Training Manager, Territory Manager, US. Foodservice, Allentown, Pennsylvania.
Details available on request.

EDUCATION
Bachelors in Psychology
Temple University, Philadelphia, Pennsylvania

Associate of Arts
Community College of Philadelphia, Philadelphia, Pennsylvania

CERTIFICATION
Executive Management Certification, Pennsylvania State University, Abington, Pennsylvania
Sales / Sales Management Techniques, Zig Ziglar
Consultative Selling / Train the Trainer / Beta Selling Skills, UniPro University
Tyson Product Integration Certification, Product and Sales Seminar, Tyson University

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COMPUTER SKILLS
Microsoft Office Suite; Word, Excel, PowerPoint, Outlook, Publisher
Salesforce.com, Microsoft CRM Compatibility Suite
Food Service software: AS400, IDS, SPS

AFFILIATIONS
American Culinary Federation (ACF)
National Association College University Food Service (NACUFS)
Society for Hospitality and Food Management (SHFM)

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