Visual Structure in Communication Design

By
Ashish Meena (2011030)
Supervisor:
Mr.Shekhar Chatterjee

Electronics Engineering Department

INDIAN INSTITUTE OF INFORMATION
TECHNOLOGY, DESIGN AND
MANUFACTURING, JABALPUR

(Period: 3

rd

October-17th October)
2014

INTRODUCTION:-

A newspaper is a regularly scheduled publication containing news,

information, and advertising, usually printed on relatively inexpensive, low-grade paper (newsprint).
Newspapers, a hard crisp publication containing news, information and advertising, usually printed on
relatively low inexpensive, low grade paper such as newsprint which is one of our most sought things
every morning. That very smell and texture with deep analysis of topics which are making news
around the world combined with editorial columns and some witty sketches and cartoons makes up a
fine morning.
General-interest newspapers typically publish stories on local and
national political events and personalities, crime, business, entertainment, society and sports. Most
traditional papers also feature an editorial page containing editorials written by an editor and columns
that express the personal opinions of writers. Other features include display and classified advertising,
comics, and inserts from local merchants.

Newspapers Vs. Other Media Sources

Newspapers faces a very stiff competition from other media and news sources like television , radio
and most competitively from the giant store of digital information we know as the web. Instead of
reading newspapers people prefer to read news in the web or watch television news channel or get
them as mobile alerts. With the advancements in technological devices like the introduction of
iPADs, Tablet PCs, Kindle we see them replacing out traditional newspapers, magazines and books!
But still they cant replace the worth of a hard copy.

Advantages of Newspapers over other media sources

(1)

Newspapers have their own essence and they are friendly to the eyes.

(2) No online newspaper could give anyone as much deep knowledge and analysis of events
happening locally as much as newspapers provide.
(3) Newspapers have more rural and urban penetration in India.

(4) One more plus point is that the posts written in newspapers and reputed magazines are by
experts and experienced journalists who have a deep knowledge with strong vocabulary to
indulge the reader into the news which is clearly lacking in its counterparts.
(5) Less Costly Than Tv Media

(6)
(7)

Can Be Used In Different Language Newspapers

Good Option For Targeting Educated Target Market

Survey questions on newspaper

QUESTIONNAIRE
Name_______________________

Age__

Gender___ (M/F)
Q.1 Do you have the habit of reading newspaper?
Yes

No

0%

NO(5)
20%

0%

YES(20)
80%

If your answer is yes Please jump to question 2.

If your answer is no Please jump to question 3.

Q.2 How much time do you spend on reading newspaper ?

1-15 minutes

16-30 minutes

46-60 minutes

31-45 minutes
61 minutes or more

46-60
31-45 MIN.(2)
MIN.(2) 8%
8%
16-30
MIN.(7)
28%

ABOVE 60
MIN.(1)
4%
1-15
MIN.(13)
52%

Q.3 If not , why dont you read Newspaper ?

Because of Internet
Because of Radio
Because of TV
If other please specify

OTHER(2)
40%
TV(0) RADIO(0)
0%
0%

INTERNET(3
)
60%

Q.4 Do you want to teaser/promo on front page ?

yes

No

NO(4)
16%

YES(21)
84%

Q.5 Do you want to use of cartoons to design a news ?

Yes

No

NO(8)
32%
YES(17)
68%

Q.6 Do you comfortable with color used in newspapers?

Yes

No

NO(5)
20%
YES(20)
80%

Q.7 Do you want to increase the size of the fonts ?

yes

No

NO(10)
40%

YES(15)
60%

Q.8 Do you comfortable with adds used on front page ?

Yes

No

YES(10)
NO(15) 40%
60%

Q.9 Which newspaper do you read ?

LOCAL
THE
NEWSPAPE HINDU(2)
R(3)
8%
12%
PATRIKA(4)
16%

THE TIMES
OF
INDIA(8)
32%

DAINIK
BHASKAR
(8)
32%

Q.10 which of these are places you typically read or look into
the Newspaper ?
(1) At your place of work
(2) While traveling to or from work
(3) In someone else's home
(4) At home
(5) Somewhere else outside of home

outside of
home(2)
8%

home(17)
68%

work
place(3)
12%

traveling to
or from
work(2)
8%
In
someone
else's
home(1)
4%

Q.11 What part in the Newspaper is the one you like most ?
(1) News
(2) Sport
(3) Entertainment
(4) Business
(5) If other specify please

BUSINESS(2)
8%

OTHER
4%

ENTERTAIN
MENT(4)
16%
NEWS(14)
56%
SPORT(4)
16%

Q.12 Which part of newspaper do you spend more time ?

(1) News
(2) Sport
(3) Entertainment
(4) Business
(5) If other specify please

BUSINESS(1 OTHER(2)
)
8%
4%
ENTERTAIN
MENT(2)
8%
SPORT(4)
15%

NEWS(17)
65%

Q.13 This Newspaper is worth penny they charge for it ?

Yes

No

NO(2)
8%

YES(23)
92%

Q.14 It is comfortable to you when you read newspaper ?

Yes

No

NO(2)
8%

YES(23)
92%

Q.15 It is Interesting when you read this Newspaper ?

Yes

No

NO(7)
28%
YES(18)
72%

Q.16 The print of Newspaper is big enough and clear enough that is
easy to read ?
Yes

No

NO(5)
20%

YES(20)
80%

Q.17 The shape of Newspaper is convenient ?

Yes

No

NO(2)
8%

YES(23)
92%

Q.18 Do you want to a page in newspaper for cross-word, Sudoku ,

chess, and horoscope like games.
Yes
No

No(7)
28%

yes(18)
72%

Q.19 Do you want to Ideas of Great persons on one page in

newspaper ?
Yes

No

No
20%

Yes
80%

SUMMARY AND RESULT :- (1) There are various media sources available to read
news but printing newspaper is best to read news. Printing Newspaper are so comfortable to
eyes. Because of Low availability of media sources in rural areas Printing Newspaper is very
effective in rural areas.

(2)

Most of people read newspaper about 15 minutes .some of people read

newspaper about 15-30 minutes. and few people read newspaper above 60 minute.
(3) Almost 90 percentage people wants promos /teaser on first page .
(4) most of people want cartoon to convey information. A cartoon conveys a lot of
information in very few words. The emotions behind the political cartoons are
genuine and although harsh, are taken with a sense of humour.
(5) Most of people satisfied with color used in newspaper. color plays a major role
in the success of any marketing campaign. Specific colors tend to stir certain
emotions in customers, thus creating brand relevance and motivating purchases.
(6) most of people want to increase size of fonts little bit .
(7) Most of people not comfortable with adds on first page.
(8) According to my survey most of people read dainik bhaskar and times of India
newspaper. some of read patrika and the hindu.
(9) Most of people read newspaper at home and few off people read newspaper at
office.
(10) In newspaper most of people like national and International and sport news.
(11) Most of people spend more time on national news and sport news.
(12) shape of newspaper is convenient for all the people.
(13) Most of people want a page for playing Sudoku, cross-word, chess in
newspaper.
(14) Most of people want to great persons ideas on page of newspaper.

DIFFERENT TYPES OF NEWS IN NEWSPAPER

(1) National news

(2) International news
(3) Business news
(4) politics news
(5) sports news
(6) crime news
(7) City news
(8) op-ed page news
(9) Bollywood News
(10) Obituaries news
(11) climate news

METHOD TO CONVEY INFORMATION IN NEWSPAPER

Newspaper will be in Two parts. Part 1, Part 2.

FRONT PAGE
PART-1

NEWS-1

news Inbox

NEWS-2

3
continued on page..

Continued on page.

NEWS- 3

continued on page..

Heading of news inside the

newspaper
part 1 page.

Heading of news inside

the newspaper
part 1 page

ADD
Heading of news inside the
newspaper
part 2 page
Heading of news inside
the newspaper
part 2 page

Heading of news inside

the newspaper
part 1

page.
part 2

page

Heading of news inside

the newspaper
part 2
page

PAGE-2
CITY NEWS

PAGE-3
NATIONAL NEWS

PAGE-4
NATIONAL NEWS

PAGE-5
INTERNATIONAL NEWS

PAGE-6
INTERNATIONAL NEWS

PAGE-7
BUSNIESS NEWS

PAGE-8
POLITICS NEWS

PAGE-9
POLITICS NEWS

PAGE- 10
CRIME

PART-2
FRONT PAGE

PAGE-11

PAGE-12
SPORT PAGE

PAGE-13
SPORT PAGE (CRICKET)

PAGE-14
SHORTCUT (IDEAS OF GREAT PERSONS)

PAGE-15
METRO POLITIAN LESIURE

PAGE-16
OBITUARIES, EDUCATIONAL, BOLLYWOOD

CONCLUSION:- There are various media sources available to read news but printing
newspaper is best to read news. Printing Newspaper are so comfortable to eyes.