TELEMARKETING

OR TELESALES :
Do you know which one you need?

Lets face it; most people dont know the difference

between TELEMARKETING AND TELESALES.

This

suggests that they dont understand the important

distinct values that can be gleaned from each service.
The words TELEMARKETING and TELESALES are
still often used interchangeably and then, they can be
used to describe activities that often cross over.
However, if you wish to get the most from your telephone campaign,
knowledge of the differences and how they can be best employed to help
your business is

VITAL.

One of the greatest confusions exists

around the history of use of the terms
themselves. Traditionally, TELESALES
(a much older term) existed as its own
separate activity. TELEMARKETING is
a much more recent term by
comparison and has often been used as
an overarching term that also includes
Telesales as one of its component
elements.
Today, many industry experts use the term TELEMARKETING to
incorporate all activities that use the telephone to connect with (potential)
customers. This includes making customers aware of a product or service,
generating leads or opportunities, canvassing established customers,
providing information, conducting market research, and selling products
or services to new or existing customers.

So, TELEMARKETING has become a blanket term that includes

TELESALES and other areas within its remit
Dont let that confuse you further; TELESALES and TELEMARKETING
are clearly quite DIFFERENT ACTIVITIES. When looking to use a
specific service for your business, the following key distinctions should be
kept in mind:

TELEMARKETING IS: A service that generates interest, creates

opportunities, provides information, factors customer feedback, makes
appointments and produces leads by telephone.
TELESALES IS: A service that SELLS your products or services directly
to the customer by telephone.
TELEMARKETING creates prospects, lets people know about what you
have to offer them and provides the opportunity for both customer and
business to find out more about each other. TELESALES converts those
opportunities into business for your company.
Now that youre aware of the main difference between the two
activities/services offered, you can choose which service caters to your

own specific needs best. The choice that you make depends entirely upon
the results that you wish to acquire.

WHAT CAN TELEMARKETING DO FOR YOU?

Telemarketing takes the time and cost out of finding new customers or
generating interest in your brand, product or service by taking the
information directly to your customer.

Identify excellent potential leads for your own Telesales team to close.

Creates a more reliable source of data for your Telesales team, rather
than buying the data.

Good Telemarketing Campaigns drive Great Telesales Campaigns

Excellent Telemarketers remove the need for large periods of cold

calling for sales teams.

Reduces training costs - Great Telesales staff are not always good
Telemarketers; theres a different skill involved and distinct manner
required.

Professionally presents your brand, product or services to potential

customers.

Canvas existing customers to reveal buying trends, or the potential for

new business.

INBOUND CALLING provides a customer service opportunity that can

later be converted into further lead generation or sales.

INBOUND TELEMARKETING teams can staff your Information lines,

turning simple requests for information into its solid sales leads.

Outbound calling provides market research activities that can also

produce leads.

Telemarketing can often reveal low hanging fruit. These are

customers who are already prepared to buy a product or service and
do not require much (if any) persuasion.

Appointment making is a People-skill. Experienced telemarketers

create stronger appointments.

Telemarketing helps to provide a stream of appointments based on

customers who are looking for precisely what you offer.

Telemarketing provides customer satisfaction and often exceeds the

needs of the customer.

WHAT CAN TELESALES DO FOR YOU?

If you already have your customer data, you need someone to

persistently and persuasively convert those leads into sales.

A professionally trained telesales team increases your conversion rates

whilst decreasing your costs per sale.

A specialist telesales team is often required to convert difficult leads

into sales.

Resourceful telesales campaigns respond to the accurate customer

data supplied by well-organized telemarketing campaigns.

Effective telesales requires specific expertise. Outsourcing that

expertise saves money and increases your sales team to meet your
current need. The great value of this expandable sales team is that it
can easily be reduced.

Tailor the size of your telesales campaign to your budget.

Cold Calling needs a particular temperament; reduce potential

customer annoyance by employing experienced cold callers who are
sensitive but highly persuasive.

Remove travel expenses by having a telephone-based sales team.

Leave customers with a professional impression of your company.

If youre good at speaking to customers about
your products and services, but are lacking
interest or contact with customers, you need help
with TELEMARKETING.
If youre great at attracting potential customers,
but find it difficult to convert all that potential into
business, you need help with TELESALES.

Of course, both telemarketing and telesales services can be combined and

carried out by the same company, employing them to work strategically

as a joint team. One service can generate a pool of potential leads, whilst
the other turns those leads into sales.

THE TELEMARKETERS SET UP THE APPOINTMENT,

THE TELESALES STAFF CLOSE THE DEAL.
When Telesales and Telemarketing teams work together, planning,
coordinating and tailoring their approach, they

PRODUCE

DRAMATIC RESULTS.

THE GREAT ADVANTAGE of using one team to bring in a constant stream

of leads and another team to convert those leads is the quality of
communication and interaction that goes into ensuring both services are
serving the same goal, the same customer, you.
However, not all companies can provide the full range of inbound and
outbound telemarketing and telesales solutions. Always pick a provider
that can fully service your marketing and sales needs.
Resources : http://www.virtual-sales.com

Dedy

Budiman

CHAMPION

SALES

M.Pd

adalah

TRAINER

seorang

yang

telah

berpengalaman dalam memberikan pelatihan

salesmanship

diberbagai

perusahaan

di

Indonesia. Ia juga dikenal sebagai founder dari

KOMISI Komunitas Sales Indonesia. Selain itu
ia menulis buku Setiap Orang Sales Harus
Punya Sales Script ini! bersama dengan
Mr.James Gwee dan juga buku TIP SALES (Tulisan Inspirasi Pagi untuk Sales)
yang merupakan Best Seller
Mempunyai pengalaman lebih dari 15 tahun
dalam dunia

penjualan dengan beragam

jalur distribusi mulai dari End User, Retail,

Traditional Market, Modern Market dan
ilmu-ilmu yang pernah dipelajari dari para
pembicara besar dunia seperti : Brian Tracy,
John C.Maxwel, Rick Warren, Nick Vujicic, Stephen R. Covey, Robert
T.Kiyosaki, Richard Branson dan Tony Buzan membuat Dedy Budiman
seorang Sales Trainer yang akan membantu anda ataupun sales team anda
menjadi 4E Sales Champion (Easy and Excellent to Sell, Earn Money and
Rewards, Enjoy your Profession)
Berikut adalah beberapa Perusahaan yang pernah mengundang untuk
memberikan pelatihan : Adira Insurance, Akino Wahanamulia, Asco Daihatsu,
Apkomindo Aceh, Auto Desk, Auto 2000, B-Braun, BCA Card Center, Bintang
Motor, BNI, Buana Ilmu Populer, Bukit Mas Group Semarang, Changhong,
Citibank, Datascrip, Dasary, DELL, Edward Suhadi, Enersol Daya Optima, Gajah

Tunggal, Golden Truly, Gramedia, Halim Samudera Interutama, Hartono

Elektronika, HINO, Hoffmen International, HSO (Honda Sales Operation), ICON
Plus, IKAPI, Indolok Bakti Utama, Jamsostek, JOTUN, Kenari Djaja, Krama Yudha
Tiga Berlian Mitsubishi, LG Electronics, Multicasa Jakarta, Multicasa Semarang,
Perbanas Tasikmalaya, Perusahaan Gas Negara, Platinum Computer Bandung,
Propan Raya, Prudential, Raja Electronics, Ray White, Readboy, Rumah Yatim,
Sari Roti, Sinar Mutiara, Sirkulasi Kompas Gramedia, Siwali, STMIK MDP
Palembang, Tangguh Samudera Jaya, Tiga Raksa, Trimitra, Trubus, Tunas
Toyota, TVIP, Ukrida, Universitas Tarumanegara, Universitas Trisakti, Ventlee,
Vkool, Yayasan Bina Bangsa, Zyrex, dan banyak lagi lainnya.
Beberapa testimony tentang Dedy Budiman.
Dedy Budiman is a young and energetic sales trainer who possess passion to
deliver high quality sales techniques based on his broad experience in direct
selling. Jodjana Jody, CEO Auto 2000
Mr. Dedy is a very creative person. His book "Sales Script and Tip of Sales" are
very inspiring. If you are a sales person, I recommend you to read his book that
nowadays the books have already become a best seller in Indonesia. He is a
good trainer and he is very rich with experiences that make his training
interesting and easy to digest. Galatia Chandra, Senior Manager Sales Force
Effectiveness, Kalbe International Pte LTD
Untuk informasi lebih lanjut, silahkan mengunjungi website
www.dedybudiman.com atau hubungi ACADEMIA di 021-6011121