Major Project Report

on
A comparative analysis regarding level of customer
satisfaction between Haldirams and Bikanervala
Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide:

Submitted by:

Ms. Puja Narang

Abhineet Singh Kukreja

Roll No.:10413701712
Batch: 2012-15

Nurturing Excellence

Institute of Information Technology & Management,

New Delhi110058
Batch (2012-2015)

Certificate

I, Mr. Abhineet singh kukreja Roll No. 10413701712 certify that the Project
Report /Dissertation (BBA-310) entitled A comparative analysis regarding
level of customer satisfaction between Haldirams and Bikanervala.
is done by me and it is an authentic work carried out by me at Institute of
Information Technology and Management.. The matter embodied in this
has not been submitted earlier for the award of any degree or diploma to the
best of my knowledge and belief.

Signature of the Student

Date:
Certified that Projrct Report (BBA-310) entitled A comparative analysis
regarding level of customer satisfaction between Haldirams and
Bikanervala.. done by Mr. Abhineet Singh Kukreja, Roll No. 10413701712, is
completed under my guidance.
Signature of the Guide
Date:
Name of the Guide: Ms. Puja
Narang
Designation:
Address:
Institute of Information Technology
& Management, New Delhi-110058

Countersigned
Director/Project Coordinator

ACKNOWLEDGEMENT

The present work is an effort to throw some light on A comparative analysis

regarding level of customer satisfaction between Haldirams and
Bikanervala. The work would not have been possible to come to the present
shape without the able guidance, supervision and help to me by number of
people,

With an overwhelming sense of gratitude, I acknowledge the valuable guidance

and consistent encouragement extended to me by our knowledgeable faculty
members like Ms. Puja Narang with whose guidance, I am able to accomplish
this endeavor. Their technical acumen and years of experience have provided me
with crucial inputs at a critical stage.

I also extend my heartfelt thanks to my family and friends for their support
directly or indirectly provided to me.

Abhineet Singh Kukreja

Table of Contents
S No
1.
2.
3.
4.
5.
6.
7.
8.
9.

Topic
Certificate (s)
Acknowledgements
Assignment Directive
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Chapter-1: Introduction

Page No
1.

10.

Chapter-2: Literature Review

28.

11.

Chapter-3: Methodology

33.

12.

Chapter-4: Data Analysis and Interpretation

36.

13.

Chapter-5: Findings and Conclusion

55.

14.
15.

References/Bibliography
Appendices

62.
63.

LIST OF TABLES

Table No

Title

Page No

1.1

Difference between Haldiram and Bikanervala

27

4.1

Awareness of Haldiram and Bikanervala food chain

37

4.2

How often do you eat out

38

4.3

Occasion of eat out

40

4.4

Which one do you prefer for sweets

42

4.5

Which one do you prefer for sweets Indian snacks and

43

fast food
4.6

Which one do you prefer for Namkeen

44

4.7

Whose product quality do you find better

45

4.8

Whose product range is wider

46

4.9

Whose price range is more affordable

47

4.10

Whose taste you like more

48

4.11

In your opinion which one is clean and hygienic

49

4.12

Whose ambience you like more

50

4.13

Whose location and availability suits you more

51

4.14

Which one scores more in advertising and promotion

52

4.15

Whose services do you like more

53

4.16

Who is best in your view

54

LIST OF FIGURES

Figure No

Title

Page No

1.1

Haldiram Logo

1.2

Haldiram Past

1.3

Haldiram present

1.4

Haldiram Future

1.5

Awards and acheivement

1.6

Haldiram gift pack

13

1.7

Bikanervala logo

15

1.8

Bikanervala Certificates

23

1.9

Bikanervala gift packs

25

4.1

Awareness of Haldiram and Bikanervala food chain

37

4.2

How often do you eat out

38

4.3

Occasion of eat out

40

4.4

Which one do you prefer for sweets

42

4.5

Which one do you prefer for sweets Indian snacks and

fast food

43

4.6

Which one do you prefer for Namkeen

44

4.7

Whose product quality do you find better

45

4.8

Whose product range is wider

46

4.9

Whose price range is more affordable

47

4.10

Whose taste you like more

48

4.11

In your opinion which one is clean and hygienic

49

4.12

Whose ambience you like more

50

4.13

Whose location and availability suits you more

51

4.14

Which one scores more in advertising and promotion

52

4.15

Whose services do you like more

53

4.16

Who is best in your view

54

EXECUTIVE SUMMARY

The study of this project is to understand the customer satisfaction between Haldiram and
Bikanervala.
Haldirams is one of Indias largest sweets and snacks manufactures, based in Nagpur, India.
It was founded in 1973 by Gangabisenji Aggarwal, as retail sweets and namkeens shop in
Bikaner, Rajasthan, India.
Bikanervala was started in 1950, when a large family of traditional halwais from the famous
city of Bikaner decided to explore business opportunities beyond Rajasthan. They migrated to
Delhi and brought with them a treasure of traditional recipes perfected by their forefathers.
The main objective of the comparative study between Haldiram and Bikanervala is to
compare and understand the competitive market between them on various factors like taste,
product variety, product quality, cleanliness, price, availability, ambience (environment),
advertising & promotion and services and also which is more preferable by consumers for
namkeens, sweets and snacks
In this research, it has found that as compared to Bikanervala, Haldirams has a strong brand
image in front of its customers and people like their sweets and food over Bikanervala but
there is very close competition between the two companies i.e. Haldirams and Bikanervala.
The Haldirams is ahead of Bikanervala by just few steps away. So, if Bikanervala works
towards improving its brand image and product quality it can easily capture Haldirams
customers.
Limitation of project:
1. The universe study is NCR. The result of this study shouldnt be generalized with any
other part of NCR or of the country or whole Indian at large.
2. Study was limited to institutional outlets stocking in NCR.
3. Information collection took so many days.
4. The amounts of sales or sales volume may different in different months.

Recommendation of project:
Company should consider the problems of retailers and canteens owner.
1. Company should problems of distributors.
2. Resettlement of dispute like non payments and wrong commitment problems is
necessary by another executive.
3. Stand should be provided to needy retailers because another companys executive
creates problem.

Introduction

Haldirams
Dont eat at home today; always in good taste

Figure no 1.1 Haldiram logo

Company Profile
Haldiram's Food International Limited today is recognized as a Star Export House, by the
Directorate General of Foreign Trade, a department working under the Ministry of
Commerce, Government of India.
Haldirams is one of Indias largest sweets and snacks manufactures, based in Nagpur, India.
It was founded in 1973 by Gangabisenji Aggarwal, as retail sweets and namkeens shop in
Bikaner, Rajasthan, India.
Haldiram's has its roots established in 1937 in the form of a small retail Sweet & Namkeen
shop in Bikaner, Rajasthan, and a small but significant town in the Thar Desert. Shri
Shivkisan Aggarwal, the founder of Haldirams always cherished the dream of building an
empire, manufacture traditional sweets/ Namkeen, leave a mark on every occasion and get
close to the heart of the common man.

This dream was realized with shifting of its base to Nagpur in 1970. For the first time people
heard of a factory that was operating to manufacture Sweets & Namkeen. A model plant of its
times was set up at: - Haldiram's House; 880, Small Factory Area, Wardhaman Nagar,
Nagpur. In a very short span 'Haldiram' developed into a brand and became an inseparable
part of every occasion.
This was followed by a chain of retail outlets & showrooms. The product lines were
expanded to match the taste of various segments of the society. Sweets and Namkeen were
there properly presented in more durable and commercially viable packaging. This fetched an
overwhelming response and in 1997, Haldiram's forayed into milk and milk product industry
with products such as Khoya, Ghee & Butter Milk, the manufacture of Extruded foods such
as vermicelli and 3-D Snacks.
Past

Figure no 1.2 Haldiram past

Haldirams began as a tiny shop in Bikaner, the land as farmed for its savories as for its
leather-faced pipe players and fierce warriors. By 1982, Haldirams had set up shop in Delhi
and the capital had begun to stop by and take note of the savories and sweets. It was word of
mouth that grew the business manifold over the next decade till Haldirams came to stand for
a food company that was synonymous with taste, hygiene and innovation.
USA was the first market they started exporting to large Indian population there.

Present

Figure no 1.3 Haldiram Present

Today, Haldirams is a 4 million dollar brand that is a familiar sight on shelves across the
USA, UK and Middle East, NRIs carry back packets of Haldirams along with the farewells
and nostalgia.
For over 65 years now, they have been unifying the palate of India. It has not been the
simplest tasks; as India speaks different tongues and has different taste buds. However, today,
they are a name that has become synonyms with taste and quality not only in India but in the
world over.
Future

Figure no 1.4 Haliram Future

They plan to leverage our equity in the domestic and international market to become a food
corporation with not just branded products under their belt but also restaurants, retail chains
and a wide portfolio that includes such diverse products as milk based and noodles.
In the future, they hope to be in places such as Algeria, Jordan, Yemen, Taiwan, Columbia,
Cyprus, Ukraine, Tunisia, Egypt, Libya, Armenia, West Indies, Sweden, Finland, and
Trinidad and Tobago.
4

Today they exporting $600 mn products and hope to sustain a 40% growth over the next 5
years. They have also invested considerably in an advanced processing and packaging unit,
which enables us to marry tradition with technology.
Mission & Visions
Mission
They strive to be global leaders and providers of world class authentic and premium
Indian food & food & snacks. Haldirams is committed to supplying its customers with
the finest, high-quality products and thereby nourishing the experience of everyone
they serve.
Vision
Haldiram becoming a leading food corporation with diverse range of food and snacks
products. They would endlessly work towards creating a brand means taste and
hygiene. Along with being the premier food company they also look forward to be the
best in terms of consumer value and customer service.
Growth
They are going at a rate of 40% in the international market and are
confident of maintaining the pace for the next 5 years. To keep up
with incessant demand they have increased their production
capacities considerably.
Presently they have 4 plants in and around Delhi that produce 50
tons of namkeens, 20 tons of chips and other fun food and 5 tons of tinned sweets and soan
papdi on a daily basis. Two more production units are coming up which will not only increase
capacity but also makes it possible for them to introduce new product lines.
When they started exporting in the year 2001, their figures stood at $ 1.7 mn. Today they
export products to the tune of $ 6.00 mn and hope to sustain a 40% growth over the next 5
5

years. This is why they have increased their production capacity to keep pace. Today, they
have four state of the art plants that can churn out 50 tons of quality traditional namkeens, 20
tons of non-traditional branded products and 5 tons of sweets in a day.
Quality
There is a strong emphasis on international standards of manufacturing and quality control.
There product taste like they have arrived fresh out of grannys kitchen with hygiene. They
are the perfect combinations of vintage India as well as modern India.
They have regular laboratory check to ensure that the quality checks at every level from law
material to finished products. They have emphasis on waste management, water and energy
conservation.

Awards and Achievement

Haldirams is an ISO 9002 and HACCP recognized company with several awards under our
belt.

INTERNATIONAL AWARD FOR FOOD & BEVERAGES awarded by Trade

Leaders Club in Barcelona, Spain in 1994.

KASHALKAR MEMORIAL AWARDS presented by All India Food Preservers
Association in 1996 at its Golden Jubilee Celebration for manufacturing the best

quality food products.

BRAND EQUITY AWARD 1998 was awarded by Progress Harmony Developed
Chamber of Commerce & Industry in recognition of creating a successful Indian

Brand.
APEDA EXPORT AWARD 2001- 2002 was awarded by Agriculture & Processed
Food Product Exports Development Authority for outstanding contribution to the
promotion of Agriculture & Processed Food Products during the year 2001-2002.
6

International Food award from TROFEO International Alimentation of Barcelona,

Spain (1999).
Shri Shiv kishanji Aggarwal, Chairman of Haldiram's Group has also received a
regional award, titled "VIDARBHA GAURAV PURASKAR".

Figure no 1.5 Awards and Achievement

Restaurants
Haldiram run over 20 restaurants in Delhi and NCR region serving over 100,000 people
every day. The open snack menu of Haldiram is an elaborate selection of exotic and ethic
Indian delicacies served fresh and a perfect excuse for a housewife to escape routine cooking.
The company established restaurants in Delhi. The restaurant devised an innovative strategy
to increase its business. It facilitated people who were traveling by train through station to
order food from places where stockiest of Halidrams unit were located.
The company established restaurants in Delhi. The restaurant devised an innovative strategy
to increase its business. It facilitated people who were traveling by train through station to
order food from places where stockiest of Halidrams unit were located.
Haldirams restaurants in Delhi also used innovative ways to attract customers. The restaurant
located at Mathura road had special play area for children. To cater to NRIs and foreign
tourists, who hesitated to consume snack foods sold by the roadside vendors since it was not
prepared in a hygienic manner, the Haldirams restaurant located in South Delhi used

specially purified water to make snack foods including Pani Puri and chat papri. These
promotional strategies helped Haldirams to compete effectively with local restaurant chains
such as Nathus, Bikanervala and Aggarwal and with western fast food chains such as
McDonalds and Pizza Hut.
Products

Frozen Foods
Namkeens
Sweets
Cookies
Sherbets
Minute Khana(Microwaveable Food)
Papads
Pani Puri
Bell Puri
Chips
Royal Temptations
Gujarati Snacks
South-Indian Snacks
Nimbu Masala

Haldirams Brand

Haldirams
Minute Khana
Royal Temptations
Southern Delights
Tactic
Boletus
Whoopis
Baked Bites

Competitors

The majors competitions of Haldirams are Bikanervala, Frito Lays, MTR, and Unorganized
Sector. The main competitor of Haldiram is Bikano (Bikanervala brand). There are three level
of competition for Haldirams i.e. Brand, Industry and Form.
Levels of competition
Brand
Industry
Form

Bikano, Frito Lays, MTR, Lehar

Differentiated oligopoly
Samosa, Kachori, Burgers, Pizzas, Bakery Items Etc.

Brand Competition
Brand competition includes other companies offering similar products and services to the
same customers at similar prices. Companies like Bikano, Frito lays, Lehar are selling
namkeens along the same line as Haldirams, are considered as brand competition.
Industry Competition
The namkeens industry is essentially made up of a few players producing the same product
partially differential along the lines of quality, packaging and services. This means that the
namkeens follow the pattern of differential oligopoly.
Form Competition
Form competition means that competitors who produce item that supply the same service. In
case of Haldirams, it faces stiff competition from samosa, kachoris etc and other like pizzas,
burgers, bakery items as people tend to substitute namkeens very easily with these products.
Globalization

Haldirams is Indias oldest and most trusted FMCG brand in business of exotic and ethnic
Indian food. Haldirams headquartered in New Delhi is world's biggest Indian Food Company
with specialty delicacies being sold and served in over the world.

Haldiram's enviable legacy of quality snack food is India's pride and Global interest of
priority. Producing 100% Vegetarian Food, Haldirams core brand priority is to promote
'Vegetarianism' globally.

The International Taste

In its mission to make available Sweets, Salted Snacks, Savories and Pappadam globally
through well established marketing networks, Haldiram's developed a new range of products
under the brand name "MO'PLEEZ" covering Vermicelli, Macaroni and 3-D Pellets
manufactured on state-of-the-art Italian Machinery. Presently, we export products to Canada,
Australia, New Zealand, Italy, Sri Lanka, United States of America, Malaysia, Poland,

10

Singapore, Hong Kong, Qatar, Mauritius, South Korea, South Africa, United Kingdom, Saudi
Arabia, United Arab Emirates and many more developed countries.

International Memberships

Snack Food Association (SFA), Virginia, USA

European Snack Association (ESA), London, UK
International Association Of Amusement Park Attractions, Alexandria, USA

Director and members

Haldirams is a family run enterprise ever since. Haldirams is a company full of strong,
talented individuals starting with the company leadership. Get to know the inspiring people
helping lead Haldirams on its performance-led journey. The company is steered largely by its
two directors:
Mr. Manohar Lal Aggarwal
Chairman & Managing Director
Haldirams Group of Companies
manoharlal@haldiram.com
Mr. Madhu Sudhan Aggarwal
Chairman & Managing Director
Haldirams Group of Companies
madhusudhan@haldiram.com
Corporate Office
Haldiram Group of Companies
B1/H3, Mohan Cooperative Industrial Estates
Main Mathura Road New Delhi 110044
Phone: +91-11-28898010, 28898011, 4524100
Email: enquiry@haldiram.com
11

12

Haldirams gift pack

Figure 1.6 Haldiram gift packs

13

SWOT AnalysisBikanervala
Sab Khaate Hain

Strength
Weakness
Strong brand
Less advertising
name
Outlets are
Variety of
limited
products
Haldira
ms
Opportunty
Threats
Expand the hotel
Increased
business
competition
Increase the
Changing taste
number of
of people
outlets
Figure no 1.7 Bikanervala logo
Company Profile
Bikanervala is one Indias most prominent families in the business of traditional hospitality
products like sweets and namkeens.

14

Bikanervala Foods Pvt. Ltd. is an ISO 9001:2000, HACCP and SQF 2000 certified company
with a chain of 88 outlets in India and aboard, serving vegetarian North Indian, South Indian,
Continental, Chinese cuisine and Fast Food along with a vast variety of traditional Indian
sweets and snacks.
Bikanervala was started in 1950, when a large family of traditional halwais from the famous
city of Bikaner decided to explore business opportunities beyond Rajasthan. They migrated to
Delhi and brought with them a treasure of traditional recipes perfected by their forefathers.
Bikanervala is running outlets at Delhi and NCR, Agra, Lucknow, Meerut, Allahabad,
Ahmadabad, Hyderabad and Jalandhar. Currently, it has 18 company-owned and 20 franchise
outlets. The total business generated from franchising stands at 50 per cent.
The USP of Bikanervala is committed to hygiene and standardized quality. It has achieved the
unique distinction of becoming the first Indian company in its category to have been granted
ISO-9001:2008 certificate.
Concept/Brands
Bikanervala has three brands or concepts of food. They are as following:
Bikanervala
The traditional Indian sweet shop cum restaurant, here you can find the pleasure &
warmth of traditional Indian sweets, namkeens, chat &
snacks and 100% pure Vegetarian multi cuisine
restaurant which is served & delivered with passion and
celebration.
Bikanervala concept always has been to innovate and yet maintain the original flavor
of traditional Indian food with primary focus on quality, hygiene and affordability.

15

Customer satisfaction is on top at Bikanervala. Bikanervala showrooms are located in

India, Nepal, and UAE & New Zealand.
Bikano
Bikano is our international brand of packaged sweets, namkeens, papad and sherbets
manufactured according to the world standards of hygiene and quality.
Its packaged products have always been big attractions of
customers in both India and abroad. Its food products like
namkeens, cookies and syrups have made it the most preferred in between meal snack
all over the world.
Its concept of constant innovation through the use of modern technology for
packaging retains its original flavor for maximum time period.
Its vast variety of product are available in Bikanervala and Bikano Chat Caf outlets
and also in super markets in India and Aboard.
Bikano Chat Caf
Bikano Chat Caf is a new age concept of Bikanervala aimed at establishing a strong
network in the corporate and the retail segment.
It is a chain fast food restaurants and Tuck Shops serving
traditional Indian Chat, Combo Meals, Burger, Pizza and
Snacks in a modern hygienic environment.
Their main focus has been to provide packaged traditional foods at an affordable price
to their customer groups are located in corporate houses, mall, and exhibition stalls
etc.
Their innovative menu and state-of-the-art manufacturing and delivery systems
ensures original flavor from kitchen to customer.
History
Tradition taste that goes back several generations, recipes that have been handed down as
precious family treasures from one generation to another, a definitive will to bring good taste
to a larger audience and an almost missionary zeal to create an everlasting imprint.

16

Fifty years ago, two brave sweet makers made the journey from their home town Bikaner to
Indias bustling capital city. They brought with them secrets of sweets making as their capital
and an enthusiasm to present a very different culinary experience to the people who till now
were exposed to very different kind of savories.
They started small with a shop in Old Delhis Moti Bazaar. Soon, their unique taste of the
Bhujiya and Moong Ki Dal ka Halwa found many discerning patrons. Their reputation
spread like the lavish aroma of their credible creations and slowly but surely Bikanervala
grew into a name easily recalled and referred for every celebrations or even a small snack.
The main ingredient of their success was the untiring work ethic and unwavering
commitment to quality that the family blended so well with their traditional forte. In its own
little way, Bikanervala has contributed to the history of Delhi. Around thirty two years ago,
the introduced the city to its first, incredible taste of Kaju katli a sweet that is almost for
every celebration now.
From Bikaner to the hearts and minds of people across India and the world, it has been a
heartwarming journey for Bikanervala. A sweet aroma of success that will envelope many
more in its fold in upcoming time.
Quality and Motive
At Bikanervala, our basic motive is to offer best services and quality to satisfy our customers
throughout the globe. Quality is our passion and this spirit has transformed the traditional
Indian sweet-maker into a full-fledged processing food industry.
Vision
Our vision is to promote India and Indian heritage, culture and cuisine worldwide. We are
focusing on customizing Indian food for the Global Market. Good taste takes time to develop.
17

Exclusive recipes go through subtle evolution to become timeless classics. Tradition melds
into modernity while still keeping its character intact. Bikanervala is the true essence of the
coming together of a grand heritage with innovative energy.
It has taken over half a century of focused growth and driven purpose to transform
Bikanervala from a traditional sweets and snacks maker to a brand universally recognized as
a symbol of great quality and exceptional taste.
Today, the 35 Bikanervala outlets spread across India are beacons of a fresh approach to
eating out that combines the best of centuries old recipes with modern technology.
Bikanervala outlets can be found in Delhi, UP, Haryana, Gujarat, & Andhra Pradesh, Abroad.
They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New
Zealand and Singapore.
Business model
Hygiene, purity of ingredients, totally vegetarian products is the core tenets by which the
organization operates. Bikanervala has efficiently married the art of traditional cooking with
the science of modern retail to create a fast food delivery model that reflects contemporary
expectations.
The group is growing at a fast clip with a turnover of $100 million. It is intent on diversifying
and creating new delivery formats. Its packaged products brand Bikano is established as a
preferred choice in sweets, savories, meals and snacks.
Today, Bikanervala commitment to quality and professionalism has found global recognition.
Pepsi has partnered with the organization for its Indian namkeens product line. The
organization is now scaling to create a global footprint and deliver the same great experience,
quality of product and traditional panache to a world-wide audience.
18

The group has pioneered 100 small chat caf outlets in Delhi NCR by brand Bikano Chat
Caf. In addition, the group has opened two fine dining restaurants in Hyderabad & Noida
and a hotel in Hyderabad. They are focused on achieving its vision through hard work,
commitment and a focus on making customer satisfied through food that is healthy and
surprisingly tasty.
Growth and expansion
During 2009-2010, Bikanervala has opened outlets in cities like Hyderabad and Ahmadabad.
The company plans expands in tier II and III cities via franchising in the 2013. Among
international projects, the company is running outlets in Dubai, Kathmandu, New Zealand
and London and plans to expand further in the countries.
Bikanervala is planning to invest Rs 250 crore over three years to open more restaurants and
increase production capacity. Under the plan, the company will invest up to Rs 150 crore in
adding 60 new restaurants across the country. It will add 10-12 new restaurants every year.
The company already has 40 restaurants in India, spread across north India, and Ahmadabad
and Hyderabad.
The rest, Rs 100 crore, will be utilized in ramping up production capacity at a plant in
Haryana. It will also set up a new plant that is expected to come up in Greater Noida.
Competitors
The majors competitions of Bikanervala are same as Haldirams. They are Haldirams, Frito
Lays, MTR, and Unorganized Sector. The main competitor of Bikanervala is Haldirams
mainly with the brand BIKANO.

19

These companies offering similar products and services to the same customers at the similar
or same price. The namkeens industry is essentially made up of a few players producing the
same product partially differential along the lines of quality, packaging and services.

Globalization
Today, Bikanervala commitment to quality and professionalism has found global recognition.
The organization is now scaling to create a global footprint and deliver the same great
experience, quality of product and traditional panache to a world-wide audience. The
company is running outlets in Dubai, Kathmandu, New Zealand and London.
They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New
Zealand and Singapore.
The countries having Bikanervala outlets are Canada, USA, United Kingdom, Germany,
China, Middle East Europe, Sri Lanka, Singapore, Thailand, Malaysia, Australia and New
Zealand.
There are two maps showing distribution of Bikanervala in world and in national territory.

20

Products

Chats

and

Snacks
Mini Meals and Combo
Curries and Breads
South Indian
Chinese
Pizza and Sandwiches
Shakes and Kulfis
Desserts
Sweets
Namkeens
Syrups
Bakery

Directors and Members

21

 Mr. Manish Aggarwal

Director
Bikanervala Foods Pvt. Ltd
Mr. Shyam Sunder Aggarwal
Managing Director
Bikanervala Foods Pvt. Ltd
Certifications
Today the BIKANO product quality is recognized the world over. Bikanervala Foods Pvt.
Ltd. is a UL Registered Firm and has been awarded ISO 9001:2008, HACCP & SQF 2000
CM.

Figure no 1.8 Bikanervala Certificates

Corporate Office
Bikanervala Foods Private Limited
A-28, Lawrence Road Industrial Area, New Delhi - 110035 (India)
Phone: +91-11-47006700 (30 Lines), 27151607, 27151612,
27151614 and 27105958

22

Fax:

+91-11-27196893

23

Bikanervala Gift Pack

24

Figure no 1.9 Bikanervala gift packsSWOT Analysis

Weakness
Strength
Limited outlets
Strong brand
Strong
name
competition
Strong
from
distribution
unorganised
network Bikanerv sector
ala Opportunty
Threats
Increase its
Health
outlets
consciousness
Launch products
amongst people
for health
Increase in cost
conscious
of raw
people
materials

25

Difference between Haldiram and Bikanervala

Haldiram
1. Haldirams has 18 outlets in Delhi and

Bikanervala
1. Bikanervala has 13 outlets in Delhi

NCR.
2. Haldirams has larger market share

and NCR.
2. Bikanervala has less market holding

than the Bikanervala.

3. Haldirams has very wide product

than the Haldiram.

3. Bikanervala has less product range.
4. Bikanervala prices are affordable as

range.
4. Haldirams is quite expensive and not
afford by all.
5. Haldirams is a big exporter of
namkeens to outside the India.
6. Haldirams
is
not
spending
advertisement and promotion.
7. Haldiram has less holding on gifts

compare to Haldiram.
5. Bikanervala is an also an exporter but
comes after the Haldiram.
6. Bikanervala
is
spending

advertisement and promotion.

7. Bikanervala has good holding on gifts
packs as compare to Haldiram.

packs as compare to Bikanervala.

Table no 1.1 Difference between Haldiram and Bikanervala

26

on

Literature Review

A literature review is a text written by someone to consider the critical points of current
knowledge including substantive findings, as well as theoretical and methodological
contributions to a particular topic. Literature reviews are secondary sources, and as such, do

27

not report any new or original experimental work. Also, a literature review can be interpreted
as a review of an abstract accomplishment.
Most often associated with academic-oriented literature, such as a thesis or peer-reviewed
article, a literature review usually precedes a research proposal and results section. Its main
goals are to situate the current study within the body of literature and to provide context for
the particular reader. Literature reviews are a staple for research in nearly every academic
field.

Pankaj Deshwal, Sahil Khanna (2013) on Service Experience and Consumer

Satisfaction in Restaurants in delhi :
The purposes of this research are: to validate the Otto and Ritchie (1995) instrument in
restaurant/Indian setting; to assess service experience of restaurant customers in Delhi; and to
suggest working on areas of dissatisfaction. This study was conducted in west part of Delhi.
Descriptive statistics were analyzed using SPSS version 20.0 of software. 200 customers
were surveyed on basis that they at least visited the restaurant once in ten days and on basis
of convenient. The cross-sectional design was employed to collect the necessary data in order
to cover the width of the sensitivity that people of different demographic profiles had to
customer service. Questionnaire document equipped with 17 questions. Ordinal scale was
used test the sensitivity. It also seeks to get data on the respondent's personal information.
Judgmental and convenience sampling method were employed. Kaiser-Meyer-Olkin
(KMO), Bartletts test of sphericity, cronbachs alpha and exploratory factor analysis was
conducted. The investigation has been capable of generating useful implications for the
restaurant service providers. This instrument may be considered by the managers of
restaurants to know where they stand. The factors and items of the instrument may be helpful
28

for marketers when they decide marketing strategy (segmentation, targeting, marketing mix
and positioning). These dimensions are also important when managers develop their
competitive strategy.

Ms. Latha. K.,(2014 )A Study on Consumer Perception and Satisfaction Towards

Restaurants in Coimbatore City
One consumer would in general have different consumption behaviors or preferences from
another. He may spend money on computers and technical books, while the other may spend
on clothing and food. Availability of this information on consumer perception will be of great
value to a marketing company, a bank, or a credit card company who can use this information
to target different groups of consumers for improved response rate or profit. By the same
token, information on consumption preference of the residents in one specific region can help
business in planning their operations in this region for improved profit. Therefore, it is very
important to have a tool that can help to analyze consumers behaviors and forecast the
changes in purchase patterns and changes in purchase trend.
Objectives of the study
The following are the objectives formulated for the purpose of the study
To examine the awareness of respondents about the Restaurants.
To study the respondents perception about the various aspects of the Restaurants.
To find out the reasons for preferring a particular restaurant.
To analyze the level of satisfaction of consumers towards the services provided by the
Restaurants.
To provide suitable suggestions on the basis of results of the study.

29

Kota Neel Mani Kanta, P Srivalli (2014) A Study on Service Quality in Indian
Restaurants with Decision- and Experiential-Oriented Perspectives

Using the decision- and experiential-oriented perspectives as theoretical guides, this article
reported an empirical assessment of service quality in restaurant operations. We proposed and
tested a conceptual model of service quality using structural equation modeling. Using data
from a sample of 284 customers from two large full service restaurants in southern India, we
investigated the relationships of service quality, customer satisfaction, and frequency of
patronage. The results supported the significant links between service quality and customer
satisfaction, service quality and repeat patronage, but not customer satisfaction and repeat
patronage. The study has provided important insights into service quality and customer
satisfaction in the field of restaurant operations.

Abadh Jibi Ghimire (2012) on Service quality and customer satisfaction in the
restaurant business:

This thesis was done in Vantaa, in the Nepalese restaurant Sagarmatha located in
Helsinki. The working life instructor of the thesis was Purna Chandra Adhikari, the
manager of the Restaurant Sagarmatha. The aim of the thesis was to give quality
service and make the customer satisfied. In the food industry there are fewer
opportunities for building up competitive benefits unless knowledge applying to the
business environment is analyzed. Meantime, there is price pressure caused by the
absence of opportunities for product differentiation, product identification and product
acquaintance, particularly in Finland. At the moment, there are more than six

30

hundred ethnic restaurants in Helsinki only, and Vantaa, as a gateway to Finland,

has more than fifty ethnic restaurants.

31

Methodology

RESEARCH METHODOLOGY

32

Research methodology is the process used to collect information and data for the data of
making business decisions. The methodology may include publication research, interviews,
surveys and other research techniques and could include both present and historical
information. It is systematic analysis of the methods applied to a field of study.
Research Objective
The main objective of the comparative study between Haldiram and Bikanervala is to
compare and understand the competitive market between them on various factors like taste,
product variety, product quality, cleanliness, price, availability, ambience (environment),
advertising & promotion and services and also which is more preferable by consumers for
namkeens, sweets and snacks.
Data source
For this research study primary data as well as secondary data is collected.
Primary Data
Primary data is the first hand collected data by means of surveys, observations or
experimentations. In it, primary data is collected is collected from the customer
through questionnaire.
Secondary Data
Secondary data is the data collected by other and used by some else for different
purpose of work. In it, secondary data is collected from websites.

Questionnaire Design
A questionnaire is a series of questions asked to the customers to obtain the information about
the same topic.

33

The questionnaire is a closed ended questionnaire includes questions that limit respondents
with a list of answer choice from which they must choose to best answer given in the form of
MCQ. It is related to the Haldiram and Bikanervala companies in order to find out which
company is more preferable by the customer in different different aspects.
Sample Design
Area - Delhi
Time taken - 25 days
Method of data collection - Questionnaire
Sample size - 50

34

Data Analysis and

Interpretation

DATA ANALYSIS & INTERPRETATION

1. Are you aware of Haldiram and Bikanervala food chain?
Yes
No

35

Brand Awareness
No of respondent
Percentage(%)
Yes
50
100
No
0
0
Total
50
100
Table no: 4.1 Awareness of Haldiram and Bikanervala food chain

Awareness
120
100
80
Percentage

60
40
20
0

YES

NO
Axis Title

Figure no: 4.1 aware of Haldiram and Bikanervala food chain

Interpretation:-

36

According to survey conducted it has been found that the out of 50 people everybody each
and every person is aware of Haldirams and Bikanervala food chain. Everyone is aware of
such food chain and its food products as shown in the above graph.
2. How often do you eat out?
Daily
Once or more in a month

Once or more in a week

occasionally

Eat out

No of respondent

Percentage (%)

Daily

Once or more in a week

10

20

Once or more in a month

16

Occasionally

30

60

Total
50
Table no: 4.2 How often do you eat out

Eat out
70
60
50
40
30
20
10
0
percentage

37

100

Figure no : 4.2 How often do you eat out

Interpretation:According to the survey conducted it has been found that the out of 50 peoples 2 are eating
out daily, 10 eat once or more in a week, 8 eat once or more in a month and 30 people eat
occasionally.
It shows that the more than 60% people eat out occasionally and rest of the 40% people eat
daily, weekly or monthly as shown in the above graph.

38

3. On which occasion do you eat out?

Birthday or any celebration
Hang out with friends

Try something new

Combinations

Occasion of eat out

No of respondent
Birthday or any celebration
5
Try something new
6
Hang out with friends
12
Combinations
27
Total
50
Table no 4.3 Occasion of eat out

Occasion of eat out

60
50
40
30
20
10
0
percentage

Figure no: 4.3 Occasion of eat out

39

Percentage (%)
10
12
24
54
100

Interpretation:According to the survey conducted it has been found that the out of 50 peoples, 5 are eating
out on the occasion of birthday, 6 are going out to trying something new, 12 are hang out with
their friends and rest of people eat out in combinations i.e. more than 1 occasions i.e. birthday
plus hang out with friends as shown in the above graph.

40

4. Which one do you prefer for sweets?

Haldiram

Bikanervala

Preference for sweets

No of respondent
Haldiram
29
Bikanervala
21
Total
50
Table no: 4.4 Which one do you prefer for sweets

Percentage (%)
58
42
100

Preference for sweets

60
50
40
percentage 30
20
10
0

Haldiram

Bikanervala

Figure no: 4.4 Which one do you prefer for sweets

Interpretation:-

41

According to the survey conducted it has been found that the majority of people i.e. 58%
refer Haldirams for the sweets and rests of the people i.e. 42% refer Bikanervala for the
sweets as shown in the above graph.

42

5. Which one do you prefer for Indian snacks and fast food?
Haldiram
Bikanervala
Preference
for
Indian No of respondent
Percentage (%)
snacks and fast food
Haldiram
32
64
Bikanervala
18
36
Total
50
100
Table no: 4.5 which one do you prefer for Indian snacks and fast food

Preference for indian food and fast food

70
60
50
40
percentagre

30
20
10
0

HALDIRAM

BIKANERVALA

Figure no: 4.5 Which one do you prefer for Indian snacks and fast food
Interpretation:43

According to the survey conducted it has been found that the out of 50 peoples, 32 people
choose Haldiram for Indian snacks and fast food and 18 people choose Bikanervala for the
same as shown in the above graph.

44

6. Which one do you prefer for Namkeen?

Haldiram
Bikanervala
Preference for namkeen
No of respondent
Haldiram
36
Bikanervala
14
Total
50
Table no: 4.6 Which one do you prefer for Namkeen

Percentage (%)
72
28
100

Perference for namkeen

80
70
60
50
percentage 40
30
20
10
0

HALDIRAM

BIKANERVALA

Figure no: 4.6 Which one do you prefer for Namkeen

Interpretation:-

45

According to the survey conducted it has been found that the out of 50 peoples, 36 people
choose Haldiram for namkeens and 14 people choose Bikanervala for the same as shown in
the above graph.

46

7. Whose product quality do you find better?

Haldiram
Bikanervala
Product quality
No of respondent
Haldiram
38
Bikanervala
12
Total
50
Table no: 4.7 Whose product quality do you find better

Percentage (%)
76
24
100

Product quality
80
70
60
50
percentage 40
30
20
10
0

HALDIRAM

BIKANERVALA

Figure no: 4.7 Whose product quality do you find better

Interpretation:-

47

According to the survey conducted it has been found that the out of 50 peoples, 38 people
choose Haldiram for product quality and 12 people choose Bikanervala for the same as
shown in the above graph.

48

8. Whose product range is wider?

Haldiram
Product range
Haldiram
Bikanervala
Total
Table

Bikanervala
No of respondent
35
15
50
no:

Percentage (%)
70
30
100
4.

Product range
80
70
60
50
percentage 40
30
20
10
0

HALDIRAM

BIKANERVALA

8
product range is wider

49

Whose

Figure no: 4.8 Whose product range is wider

Interpretation:According to the survey conducted it has been found that the out of 50 peoples, 35 people
choose Haldiram for wider product range and 15 people choose Bikanervala for the same as
shown in the above graph.

50

9. Whose price range is more affordable?

Haldiram

Bikanervala

Affordability
No of respondent
Haldiram
20
Bikanervala
30
Total
50
Table no: 4.9 Whose price range is more affordable

Percentage (%)
40
60
100

Affordability
70
60
50
40
percentage

30
20
10
0

HALDIRAM

BIKANERVALA

Figure no: 4.9 Whose price range is more affordable

Interpretation:-

51

According to the survey conducted it has been found that the out of 50 peoples, 20 people opt
Haldiram in case of affordability and 30 people opt Bikanervala for the same as shown in the
above graph.

52

10. Whose taste you like more?

Haldiram

Bikanervala

Taste
No of respondent
Haldiram
40
Bikanervala
10
Total
50
Table no: 4.10 Whose taste you like more

Percentage (%)
80
20
100

Taste
100
80
60
percenatge

40
20
0

HALDIRAM

BIKANERVALA
Axis Title

Figure no: 4.10 Whose taste you like more

Interpretation:-

53

According to the survey conducted it has been found that the out of 50 peoples, 40 people
choose Haldiram for taste preference and 10 people choose Bikanervala for the same as
shown in the above graph.

54

11. In your opinion which one is clean and hygienic?

Haldiram
Bikanervala
Both
Clean and hygienic
No of respondent
Percentage (%)
Haldiram
12
24
Bikanervala
13
26
Both
25
50
Total
50
100
Table no: 4.11 In your opinion which one is clean and hygienic

Clean and hygienic

60
50
40
percentage 30
20
10
0

HALDIRAM

BIKANERVALA

BOTH

Figure no: 4.11 In your opinion which one is clean and hygienic
Interpretation:-

55

According to the survey conducted it has been found that the out of 50 peoples, 50% people
feel both Haldiram and Bikanervala are clean and hygienic. Rest of 25 people, 12 feels
Haldiram and rest 13 feel Bikanervala is clean and hygienic as shown in the above graph.
12. Whose ambience you like more?
Haldiram

Bikanervala

Ambience
No of respondent
Haldiram
37
Bikanervala
13
Total
50
Table no: 4.12 Whose ambience you like more

Percentage (%)
74
26
100

Ambience
80
70
60
50
percentage 40
30
20
10
0

HALDIRAM

BIKANERVALA

56

Figure no: 4.12 Whose ambience you like more

Interpretation:According to the survey conducted it has been found that the out of 50 peoples, 37 people
like Haldirams ambience and rest 13 people like Bikanervalas ambience as shown in the
above graph.

57

13. Whose location and availability suits you more?

Haldiram
Bikanervala
Location and availability
Haldiram
Bikanervala
Total
Table no: 4.

No of respondent
25
25
50

Percentage (%)
50
50
100

location and availability

60
50
40
percentage 30
20
10
0

Haldiram

Bikanervala

13 Whose location
and availability suits you more

58

Figure no: 4.13 Whose location and availability suits you more
Interpretation:According to the survey conducted it has been found that the out of 50 peoples, equality is
seen i.e. 50-50 people having Haldirams as well as Bikanervala nearby outlets as shown in
the above graph.

59

14. Which one scores more in advertising and promotion?

Haldiram
Bikanervala
Advertising and promotion
Haldiram
Bikanervala
Total
Table no: 4.

No of respondent
18
32
50

Percentage (%)
36
64
100

Location and promotion

70
60
50
40
percentage

30
20
10
0

HALDIRAM

BIKANERVALA

14 Which one
scores more in advertising and promotion

60

Figure no: 4.14 Which one scores more in advertising and promotion
Interpretation:According to the survey conducted it has been found that the out of 50 peoples, 32 peoples
thinks that Bikanervala scores more in advertising and promotions as compare to Haldiram
as shown in the above graph.

61

15. Whose services do you like more?

Haldiram
Services
Haldiram
Bikanervala
Total
Table

Bikanervala

No of respondent
32
18
50
no:

Percentage (%)
64
36
100
4.

Service
70
60
50
40
percentage

30
20
10
0

HALDIRAM

BIKANERVALA

15 Whose
services do you like more

62

Figure no: 4.15 Whose services do you like more

Interpretation:According to the survey conducted it has been found that the out of 50 peoples, 32 people
like Haldirams service and rest 18 people like Bikanervalas services as shown in the above
graph.

63

16. Who is best in your view?

Haldiram
Best in view
Haldiram
Bikanervala
Total
Table

Bikanervala
No of respondent
40
10
50
no:

Percentage (%)
80
20
100
4.

Best in view
90
80
70
60
50
percentage

40
30
20
10
0

HALDIRAM

BIKANERVALA

16 Who is
best in your view

64

Figure no: 4.16 Who is best in your view

Interpretation:According to the survey conducted it has been found that the out of 50 peoples, 40 people
choose Haldirams as the BEST and rest 10 people choose Bikanervala as the BEST as
shown in the above graph.

Finding and Conclusion

65

Finding

According to survey conducted it has been found that the out of 100 people
everybody each and every person is aware of Haldirams and Bikanervala food
chain. Everyone is aware of such food chain and its food products as shown in the

graph.
According to the survey conducted it has been found that the out of 100 peoples, 65
people like Haldirams service and rest 35 people like Bikanervalas services as

shown in the graph. Services includes like seating arrangement, self service etc.
According to the survey conducted it has been found that the out of 100 peoples, 10
are eating out on the occasion of birthday, 11 are going out to trying something new,
24 are hang out with their friends and rest of people eat out in combinations i.e.

more than 1 occasions i.e. birthday plus hang out with friends as shown in the graph.
According to the survey conducted it has been found that the majority of people i.e.
57% refer Haldirams for the sweets and rests of the people i.e. 43% refer

Bikanervala for the sweets as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 65
people choose Haldiram for Indian snacks and fast food and 35 people choose

Bikanervala for the same as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 73
people choose Haldiram for namkeens and 27 people choose Bikanervala for the
same as shown in the graph.
66

According to the survey conducted it has been found that the out of 100 peoples, 76
people choose Haldiram for product quality and 24 people choose Bikanervala for

the same as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 70
people choose Haldiram for wider product range and 30 people choose Bikanervala
for the same as shown in the graph. This shows that Haldirams has wider range than

the Bikanervala range.

According to the survey conducted it has been found that the out of 100 peoples, 40
people opt Haldiram in case of affordability and 60 people opt Bikanervala for the
same as shown in the above graph. This says that whether the Bikanervala is not

famous as Haldiram but it is afforded by everyone.

According to the survey conducted it has been found that the out of 100 peoples, 80
people choose Haldiram for taste preference and 20 people choose Bikanervala for

the same as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples,
50% people feel both Haldiram and Bikanervala are clean and hygienic. Rest of 50
people, 25 feels Haldiram and rest 25 feel Bikanervala is clean and hygienic as

shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 80
people choose Haldirams as the BEST and rest 20 people choose Bikanervala as

the BEST as shown in the graph.

According to the survey conducted it has been found that the out of 100 peoples, 74
people like Haldirams ambience and rest 26 people like Bikanervalas ambience as
shown in the graph. People feel good in Haldirams outlets as compare to

Bikanervala outlets.
According to the survey conducted it has been found that the out of 100 peoples,
equality is seen i.e. 50-50 people having Haldirams as well as Bikanervala nearby
outlets as shown in the graph. It shows that they captured the market fully.

67

According to the survey conducted it has been found that the out of 100 peoples, 65
peoples thinks that Bikanervala scores more in advertising and promotions as

compare to Haldiram as shown in the above graph.

According to the survey conducted it has been found that the out of 100 peoples 4
are eating out daily, 20 eat once or more in a week, 16 eat once or more in a month
and 60 people eat occasionally. It shows that the more than 60% people eat out
occasionally and rest of the 40% people eat daily, weekly or monthly as shown in
the graph.

Limitations
Every project has its limitation and it is wise to point them out instead of glossing over them.
This project was having some limitation, which is written below, and the aim presentation is
to increase confidence in the present result.
Limitation of survey
5. The universe study is NCR. The result of this study shouldnt be generalized with any
other part of NCR or of the country or whole Indian at large.
6. Though almost all the places the number of c/b are counted but in few large retail
stores like Big Bazaar, conventions, the information was noted down as given by
retailers.
7. Study was limited to institutional outlets stocking in NCR.
8. Information collection took so many days.
9. The amounts of sales or sales volume may different in different months.

Recommendation

1. Company should consider the problems of retailers and canteens owner.

2. Company should problems of distributors.
3. Resettlement of dispute like non payments and wrong commitment problems is
necessary by another executive.
4. Stand should be provided to needy retailers because another companys executive
creates problem.
68

5. Company should give the stands and racks to each and every counters where its
product is sold.
6. Company should prevent the interference of distributor in each others areas.
7. Company should prevent the undercutting in market.
8. Company should prevent the wholesale disturbance.
9. Company should give the incentives to its executives as extra benefits after salary.
10. Company should listen and care of sales executive.
11. Company should recognize the problems in market.
12. The very necessary work is market screening and recognizing the strength and
weaknesses of competitors.
13. Company should spend some amount on advertisement of its products because the
competitors are using celebrities as their promoter in ads. For Kurkure Juhi
Chawla and for Lays Saif Ali Khan.
14. Company should provide display to canteens and cafeterias.
15. Company should paints the walls of cafeterias time to time because its competitors
do this, this will bound the retailers to sale our product.

69

Conclusion
In this research, it has found that as compared to Bikanervala, Haldirams has a strong brand
image in front of its customers and people like their sweets and food over Bikanervala but
there is very close competition between the two companies i.e. Haldirams and Bikanervala.
The Haldirams is ahead of Bikanervala by just few steps away. So, if Bikanervala works
towards improving its brand image and product quality it can easily capture Haldirams
customers.
Haldirams should take steps to maintain its position in the market1. Haldirams should continue to maintain its quality standards as people like them
for their high quality products.
2. Haldirams should keep its prices according to their customers affordability.
3. It should introduce new products from time to time so that their product ranges get
wider than its competitors.
4. Haldirams management should a strong emphasis on its cleanliness and regularly
checks out that the hygiene is maintained or not.
5. Haldirams should open its more outlets in Delhi so that people could reach easily
and their customers will increase.
6. Haldirams should also focus on advertising and promotions so that the target
market gets know about its offers etc.

Bikanervala should take steps to captured the market1. Bikanervala should increase its product quality as compare to the Halidram.
2. Bikanervala should introduce more products i.e. increase its product line.

70

3. Bikanervala should open its outlets in Delhi so that people easily reached to the
outlets.
4. Bikanervala should maintain its affordable price range for all kind of customer.

BIBLIOGRAPHY
BOOKS
Kotler, Philips., (1998), Marketing Management,3rd edition Prentice hall of India ltd
Kothari, C.R.,(2003), Research Methodology, 2nd edition, vikas publishing house pvt

71

ltd, new delhi

Kotler, Philip.,(2012), Marketing Management, 13th Edition, PEARSON Education.
WEBSITES

http://en.wikipedia.org/wiki/Haldiram's
http://www.haldirams.com/?gclid=CKittL7N2cQCFYcnjgodVREAig
http://www.bikanervala.com/bikanervala/giftpack.aspx
http://en.wikipedia.org/wiki/Bikanervala

MAGAZINES, JOURNALS AND NEWSPAPERS

Company Broachers and Leaflets, about retail shops.

Appendices
QUESTIONAIRE
(Your information will be kept confidential)
Personal Details:Name

..

72

Note: Please tick mark () in the box

1. Are you aware of Haldiram and Bikanervala food chain?

Yes
No
2. How often do you eat out?
Daily
Once or more in a month

Once or more in a week

occasionally

3. On which occasion do you eat out?

Birthday or any celebration
Hang out with friends

Try something new

Combinations

4. Which one do you prefer for sweets?

Haldiram

Bikanervala

5. Which one do you prefer for Indian snacks and fast food?
Haldiram
Bikanervala
6. Which one do you prefer for Namkeen?
Haldiram
Bikanervala
7. Whose product quality do you find better?
Haldiram
Bikanervala
8. Whose product range is wider?
Haldiram

Bikanervala

9. Whose price range is more affordable?

Haldiram

Bikanervala

10. Whose taste you like more?

Haldiram

Bikanervala

11. In your opinion which one is clean and hygienic?

Haldiram
Bikanervala
Both
12. Whose ambience you like more?
Haldiram

Bikanervala

13. Whose location and availability suits you more?

Haldiram
Bikanervala
14. Which one scores more in advertising and promotion?
Haldiram
Bikanervala
73

15. Whose services do you like more?

Haldiram

Bikanervala

16. Who is best in your view?

Haldiram

Bikanervala

74