A

STUDY ON
DAIRY INDUSTRY WITH SPECIAL REFERENCE
TO
CHEESE, PANEER AND BUTTER SEGMENT
IN PARTIAL FULFILLMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION FOR SUMMER INTERNSHIP PROGRAM

SUBMITTED TO:
LDRP - INSTITUTE OF TECHNOLOGY AND RESEARCH, GANDHINAGAR.
(A CONSTITUENT COLLEGE OF KADI SARVA VISHWAVIDYALAYA, GANDHINAGAR)

UNDER THE GUIDENCE OF

PROF. ANAND NAGRECHA
MBA DEPARTMENT
LDRP-ITR
ENROLMENT NO.
1315MBA30024
1315MBA30036

SUBMITTED BY
SEAT NO.
NAME OF THE STUDENT
18
HARSH D. PATEL
38
JAYDIP D. ZEKADIYA

SIGN OF EXTERNAL EXAMINER

EXAMINER

SIGN OF INTERNAL

LDRP-INSTITUTE OF TECHNOLOGY AND RESEARCH,

GANDHINAGAR
MBA DEPARTMENT - BATCH (2013-15)

SIGN

LDRP INSTITUTE OF RESEARCH AND TECHNOLOGY COLLEGE

GANDHINAGAR
YEAR- 2014-2015

DEPARTMENT OF
MASTER IN BUSINESS ADMINISTRATION

CERTIFICATE
This is to certify that the project entitled A STUDY ON DAIRY
INDUSTRY WITH SPECIAL REFERENCE TO CHEESE, PANEER
AND BUTTER SEGMENT has been carried out by Mr. JAYDIP
ZEKADIYA (1315MBA30036)
And
Mr.
HARSH
PATEL
(1315MBA30024) under my guidance in fulfilment of the degree of
Master in Business Administration in COMPREHENSIVE PROJECT
of Kadi Sarva Vishwavidyalaya University, Gandhinagar during academic
year 2013-2015.
Guide By:

Lecturer in Management

Prof. ANAND NAGRECHA

Date of Submission:

Signature of HOD

Head of MBA Department

(Prof. S.K. Mantrala)

PREFACE
This project is written in accordance with the Master of Business Administration
(MBA)

program

prescribed

by

KADI

SARVA

VISHWAVIDYALAYA,

GANDHINAGAR.
As a student of business management, we have studied only theoretical portion in the
classroom, but after taking the report work, we have experienced and understood very well the
distribution channel & sales department functions in its fullest sense.
Hence, this report is designed with the objective to gain knowledge and is undertaken on a
Dairy industry. According to an old saying there is a huge difference between to say and to do.
To take theoretical knowledge is important but it becomes more valuable when we apply it in the
practice. So there is a huge gap between theory and practice.

ACKNOWLEDGEMENT

This Project has been made possible through direct and indirect co-operation of the same
person for who express my heart full gratitude.
First of all we are expressing our heart full gratitude to KADI SARVA

VISHWAVIDYALAYA for providing us opportunity to prepare this comprehensive project

in Management course like M.B.A.
We express our sincere thanks to HOD Prof. S. K.MANTRALA of LDRP Institute of
Technology and Research for guiding us and assisting at various stages.
We would like to express our deep sense of gratitude our internal guide Prof. ANAND
NAGRECHA without their guidance this project report would not be made the way in which it
is. We are very thankful to them for his constant support and valuable guideline.
We would like to thanks each and every individual who directly or indirectly help us by
showing his/her interest in conducting our project ,without their cooperation this project would
not have been possible.

DECLARATION

We, hereby, declare that the Comprehensive project titled, A STUDY ON DAIRY

INDUSTRY WITH SPECIAL REFERENCE TO CHEESE, PANEER AND

BUTTER SEGMENT is original to the best of our/ knowledge and has not been published
elsewhere. This is for the purpose of partial fulfilment of Kadi Sarva Vishwa Vidhyalaya
University requirements for the award of the title of Master of Business Administration, only.

JAYDIP D. ZEKADIYA

__________________________

HARSH PATEL

__________________________

INDEX
Sr. No.
1

5
6

7
8
9

Particular
Introduction
Global Scenario
Indian Scenario
History
Supply and Demand
Trend
Background of Study
Need of the Study
Significance of the Study
Research Objectives
Major players And Segment in Indian dairy industry
1 Major Players In Indian Dairy industry
1.1 Product profile
1.2 Butter life cycle
1.3 Amul dairy industry
1.4 mother dairy industry
1.5 AAVIN dairy industry
1.6 DUDHSAGAR Dairy
Demand determination of Indian dairy industry
1 Demand condition
2 Growth drivers
3 Factor affecting Consumer demand
Key Issue in Indian dairy industry
Data Analysis
PESTEL Analysis
Porters Five Force Model
OT Analysis
Future Trends of Indian Dairy Industry
Conclusion
Bibliography

Page No.
01
02
05
09
11
12
16
17
17
17
23
24
25
26
28
30
32
34
35
35
38
39
46
47
55
59
62
65
67