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smartphones?
The key elements of Apples strategy in their computer, personal media players, and smartphones
are unique styles, and features that attracts consumers due to appearance. Apple computers use
technology and programs that are unique and offers a limited numbers of computer models such
as:
Mobile communication and media devices
Personal computing products
Portable digital music players
Televisions Peripheral products networking solutions
Third-party hardware and software products
Mobile operating system
Mac operating system Server and application software
Brands:
iPhone
Apple continued to make the phones better by creating the iPhone 3G, and iPhone 3GS and then
the iPhone 4. The iPhone 4 sold more than 1.7 million units within three days of its launch.
Apples innovation strategy in Smartphones market was largely responsible for attractiveness of
the smartphone segment of the mobile phone industry. The growth in shipments of smartphone
during the first quarter of 2010 outpaced the growth in basic feature phone shipments by a
considerable margin. The shipments of smartphones grew by 56.7% during the first quarter of
2010, while shipments of basic phones only increased by 18.8% between the first quarter of 2009
and the first quarter of 2010. With the market for smartphones growing rapidly and supporting
high average selling prices, competition became more aggressive between competitors.
The U.S. Smartphone Platform Market Share Rankings on May 2010.
RIM (BlackBerry)
41.7%
Apple iPhone
24.4%
Microsoft windows
13.2%
Google Android
13.0%
Palm
4.8%
Others
2. 9%