INTM 406 Quality Management

Hidalgo Rocha Melo

Summary

Introduction

Why Benchmarking

Benefits of Benchmarking

Objectives of Benchmarking

Steps of Benchmarking

Types of Benchmarking

Conclusion

Introduction

Benchmarking is the process to obtain the best

practices, methods, procedures etc. available in
the market through comparisons with other
companies to improve the business.

Why Benchmarking?

It will help to support the industry in business giving

opportunities to be better

it leads the industry to think out the box, expanding its

ideas from other sources, acting differently to achieve
greater goals

Benefits of Benchmarking

Improvements for critical process to the company, as cost

reduction, reducing cycle time and improved quality.

Market driven goals, making a competitive enterprise.

Improved employees skills thorough training for new

practices.

Challenging the company itself to become always better.

Networking development.

Objectives of Benchmarking

1- Determine superior performance levels.

2-Quantify any performance gaps.

3-Identify best practices.

4-Evaluate reasons for superior performance.

5-Undestanding performance gaps in keys areas.

6-Share Knowledge of working practices that enable

superior performance.

7-Enable learning to build foundations for performance

improvement.

Steps of Benchmarking

Step 1- Preparation and Planning

Step 2- Data collection and Validation.

Step 3- Data Analysis.

Step 4- Reporting Benchmarking Report.

Step 5- Establish Learning from Best Practices.

Step 6- Improvement Action Planning.

Step 7- Institutionalized Learning

TYPES OF BENCHMARKING

Internal Benchmarking

Competitive Benchmarking

Industry or Functional Benchmarking

Process or Generic Benchmarking

Internal Benchmarking
Advantages:

Disadvantages

Sharing between sectors

Focus limited

Data easy to obtain

Internal bias

Good to fairly results

Miss the boat

Good practices

Competitive Benchmarking
Advantages

Valuable information to the

business profit

Technologies/process comparable

History of information

Disadvantages

Hard to collect data

Ethical questions

Antagonistic attitudes

Industry or Functional Benchmarking

Advantages

Disadvantages

Willing partners

Cost

Readily Transferable

Willing partners not so willing

Process or Generic Benchmarking

Advantages

Potential to discover innovative

practices

Easy transferring procedures

Networking development

Stimulating results

Disadvantages

Hard to apply

Spends much time

Neither always information is

transferable

CONCLUSION

Thank you!