Michael Arlen

Los Angeles, CA 90066 +1 (310) 266-9991 arlen@earthlink.net

Short Bio:

Michael Arlen was a pioneer in the sales automation, desktop publishing and e-commerce revolutions.
Early adoption of new technology has consistently enabled us to do more, with less!

Core Competencies:

Functional Roles:

Sales, Marketing, Advertising, Strategic Planning, Human Resources, Psychology and Law.
Multicultural and Trilingual: English, Spanish and Portuguese.

Innovator, Rainmaker, Creative Catalyst, Out-of-the-Box Thinker, Resourceful Problem Solver,

Marketer, Contracts Negotiator, Consensus Builder, Tech Wrangler, Team Leader and Mentor.

Work Experience
Founder, President, Creative Catalyst
NEWtritious, Los Angeles, CA

Jan 2002 Present

Developed a novel, vertically integrated business model, which enlists the biggest influencers and consumers as stakeholders. This
lowers the barriers between buyer and seller and creates a collaborative environment, which enhances quality circles and fosters
valuable first-to-market opportunities to develop new innovations that fulfill unmet needs.

Formulated and launched these 6 innovative product lines:

1. Kherb Appeal: A Delight-Full instant pudding that suppresses appetite and provides balanced nutrition.
2. Instant NEWtrition: A savory alternative to those sugary-sweet meal replacement shakes.
3. HHice Cream Probiotic Defense: A soft serve frozen yogurt with a label claim for supports immunity.
4. Alpha Omega: A vitamin and mineral booster that can be incorporated into ones own recipes.
5. Haute Tomato: Your multi-vitamin never tasted this good! Virgin Bloody Mary Mix. Just add water.
6. Function-ala-Teas: Instant Teas with functionality.

Founder, Publisher, President

Arlen Medical Education Products, Los Angeles, CA

Jan 1993 Feb 2002

Designed triage-focused medical education products that popularized the new, nationwide standard delivery of care.

Changed the way emergency medicine was taught in medical schools; and paved the way to train and certify Allied Healthcare
professionals in the delivery of:
1.
2.
3.

Advanced Cardiac Life Support (ACLS)

Pediatric Advanced Life Support (PALS)
Neonatal Resuscitation (NR) and

4.

Asthma Guidelines

Deployed sophisticated automated sales and online viral marketing strategies.

Sold pocket references to be used as promotional items by universities, associations and pharmaceutical firms.

Cultivated a loyal clientele base of over 20,000 healthcare instructors, hospitals and medical schools.

Developed strategic alliances with medical authorities in New Zealand, Canada, Mexico, Argentina and Chile.

Founder, President, Creative Director

Arlen Advertising, L.A., Taipei, Hong Kong, Tokyo, Singapore & Mexico City

Jan 1983 Oct 1999

Grew a small start-up into one of Los Angeles Top 25 Ad Agencies (in billings) for 15 consecutive years.

Acquired several blue chip accounts. (Sizzler, Kentucky Fried Chicken, PIP Printing, Prudential Insurance, City National Bank, R&B
Enterprises and IHOP)

Cultivated business relationships through long-term involvement w/ industry trade organizations and charities.

Forged the alliance between 11 So Cal Newspapers to run special advertorial section for PIHRA Foundation.
The Network included: the LA Times, Orange Country Register, Daily News, Daily Breeze, Long Beach Press Telegram, San Gabriel Valley Tribune,
Riverside News Press, Simi Valley Enterprise, Ventura Star, Riverside Press Enterprise & San Diego Union Tribune.

Rallied all 11 newspapers to co-operate again the following year, and convinced La Opinion, the Korea Times and the China Daily
News to translate and publish the materials into Spanish, Korean and Mandarin.

Spearheaded lead generation, proposal development, sales presentations, and client negotiations.

Analyzed sales statistics to formulate policies and develop promotional plans and materials.

Created budgets and supervised day-to-day operations of a $28 Million enterprise.

Opened and managed offices in Los Angeles, Taipei, Hong Kong, Tokyo, Singapore and Mexico City.

Sold company in October 1999.

Michael Arlens Resume 1 (310) 266-9991 arlen@earthlink.net

Page 2 of 2 pages

Concurrent with the running of Arlen Advertising:

Founder, President,
YourLogoOnIt.com, Los Angeles, CA

July 1997 Oct 1999

Launched one of the first online providers of promotional items.

Developed affiliate marketing and co-branded sales channels with major associations and trade groups.
Contract manufactured unique promotional items in Taiwan, Hong Kong, China and Mexico.

VP Marketing,
ShoppingNet Intl. (ShoppingNet.Com)

Jan 1995 Oct 1999

Launched one of the first online aggregators of direct mail catalogs for overseas purchasers.
Contracted for site development in English, Japanese and Mandarin Chinese.
Conducted sales presentations in the U.S., Japan, Taiwan and Hong Kong.
Shopped idea to independent investors and venture capital firms.
Company was purchased in 1999.

Education
Juris Doctorate

Loyola Law School, Los Angeles

Bachelor of Science, Anthropology

UCLA

Current Professional Affiliations

Chairman and Member, Board of Directors: SOSMentor
Past Chairman and Currently a Member, Board of Directors: Breathe LA

Past Professional Affiliations

Chairman & Member, Board of Directors, American Lung Association of Los Angeles
Board of Directors, American Lung Association of California
Board of Directors, World Trade Center Association of Los Angeles County
Board of Directors, Employment Management Association
Program Chair, District 5s Board of Directors, Professionals In Human Resources Association (PIHRA)
Board of Directors, PIHRA Foundation (Professionals In Human Resources Association)
Secretary, Board of Directors: Contra-Tiempo
Board of Directors, Asian American Alliance of Public Relations and Ad Agencies
Board of Directors, American Social Marketing Association (ASMA)
Board of Directors, Dharma Heritage Foundation
Secretary of the Board of Directors: Orang Utan Republik Foundation
Member, Society of Human Resources Management (SHRM)
Member, American Society of Association Executives (ASAE)
Assistant Scoutmaster, Boy Scouts of America, Troop 117, Brentwood, CA
Member, Order of the Arrow, Honor Society of the Boy Scouts of America

Special Engagements
Judge, Clio Awards
Judge, Addy Awards
Pres. of Jury, Foreman of TV Entries, 11th Festival Mundial de Publicidade, Brazil
Juror, Foreman of Print Entries and Panelist: 10th Festival Mundial de Publicidade, Brazil
Speaker at: Seybold
Speaker at: MacWorld Expo
Contributing Editor: Ad Age, Asian Edition
Contributing Author: MicroPublishing Times

Other Employment
Intern/Legislative Analyst - Congressman Anthony Beilenson, Los Angeles, CA
Law Clerk - Dryden Harrington and Swartz, Los Angeles, CA
Special Assistant to Murillo Valente, Minister of International Trade, Acting Consul General of Brazil, Los Angeles, CA
Docent and Tour Guide, Will Rogers State Park, Santa Monica, CA