10-02-2015

Rural Visit-2015
26th February-1st March

The Objectives
The proposed Rural Visit to Bichna (Khunti) and

Simdega would have the following objectives:

-To sensitize the students towards the rural people and
their living
-To study the socio-economic issues and practices in the
selected rural places
- To identify the problems and prospects of the region in
economic and business terms
-To identify marketing opportunities of products and
services in the region
-To find a road map for converting the opportunities
into strengths.

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Areas of Group Engagement

Economical dimensions

Occupational pattern
- Returns from their economical activity,
- Cost involvement in their activity,
- Other avenues in business,
- Economic needs and Satisfaction levels among rural
people
- Scope of change and improvement in return
of rural people,
- Consumption to savings ratio
- Investment orientation,
- Future Orientation towards their earnings or not.

Areas of Group Engagement

Understand the social dimensions in the region Family types,
Family roles,
Lifestyle,
social pressure towards occupation,
demography variations and occupational patterns,
motivation issues among the people towards their
area and opportunities.
happiness quotient etc.
Young population approach

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Areas of Group Engagement

Government based Dimensions

-Schemes and Program being run for the people of the

area,
- what is the awareness levels,
- beneficiaries opinion -if any,
- accessibility of the schemes to the common rural people,
- safety and security measures to exploit rural people,
- governmental measures to increase reach of the program
among rural people,
- encouragement and motivation from government if any
- training programmes etc.

Areas of Group Engagement

Logistics Scenario-

- Situation of Road networking,

-rural-city connectivity,
-mobile connectivity,
-presence of supply chain and logistics solutions in the
region,
-warehousing, transportation,
-cold storages,
-market yards, market connectivity,
-last mile delivery situation,
-handling of agriculture and horticulture products.
-Nearby market information,
-information of the avenues to expand their markets etc.

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Areas of Group Engagement

Marketing Aspects:
Consumers in the region,
their segment profiling,
buying or spending pattern,
lifestyle and lifecycle patterns,
Family role in buying
market linkages,
channels of distribution,
pricing and cost dimensions,
promotion patterns,
haats and their role,
product types and their availability pattern,
Brand orientation,
distribution losses or any marketing losses,
competitors and kind of competition.
Rural to rural, urban to rural to urban, urban to rural scope.

Areas of Group Engagement

Financial Institutions-

-types,
- role,
- reach,
-functions performed,
-beneficiaries-problems and prospects,
- Financial prducts-kisan credit card, insurance,
loans and other financial product
-awareness and reach.

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Areas of Group Engagement

Environmental dimensions-

-pollution,
-water levels,
-climate change,
-soil type and its conduciveness-acidic/alkaline,
-treatment and cost,

The Plan
Study the region through internet and other information

sources avialable
Day 1 # Reach the destination settle down and separate out
in groups prepare your action plan on the engagement
areas
Day 2 # Involve in the areas identified and present your
findings in the grouo meeting during the evening
Day 3 # Continue with the study and conculde the study by
evening prepare a draft report for submission next day
Submit report (final)-with group observations and
individual remarks for evaluation and marks allotment

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THANKS