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M.Sc. Statistics
Questionnaire
1. If you think of buying snacks, do Potato Chips come to your mind first?
Yes
No
2. Which 3 brands come to your mind when you think of potato chips?
a) ______________
b) ______________
c) ______________
:
_______________
4. To what extent are you satisfied with your favorite brand of Potato chips on
Not at
all
satisf
ed
Unsatis
fed
Neutr
al
Satisf
ed
Very
much
Satisfe
d
Price
Brand name
Availability
Packaging
Flavor
Freshness/Crunch
Oil content
Quantity
5. What are the reasons for eating potato chips? (Multiple choice)
To satisfy hunger
Fasting
Merely because its served before you
Because my favorite celebrity endorses it
_________________
6. Through which medium are you aware of potato chips? (Multiple choice)
Television
Internet
Newspaper
Family/Friends
Others; specify
____________
Salted
Magic masala
Chat Chaska
Tomato
others; specify
___________________
8. Usually what size of potato chips do you buy at a time?
Small [Rs.5]
Large [Rs. 20 or more]
Not
at
all
importa
nt
Not
Import
ant
Neutral
Importa
nt
Very
much
Importa
nt
Price
Brand name
Availability
Packaging
Flavor
Freshness/Crunch
Oil content
Quantity
11. What are the factors that you dont like about potato chips?(Multiple
choice)
Food preservatives/artificial color
Unhealthy
Does not
Yes
No
General store
Super market (e.g. big bazaar, DMart)
Railway station
Canteen
Others; specify _______________________
15. Choose appropriate supplementary options below that you prefer along with
potato chips?
Burger/Sandwich
Coffee/Tea
Cold drinks
Alcohol
Cake
None
16. Rate the individual factors for various brands at a 5-point scale (even if you
Lay
Balaj
Garde
Pringle
Haldiram
Others
_______
_
Price
Brand Name
Flavor
Availability
Oil content
Quantity
Freshness/Crunch
17. Rate how strongly you agree or disagree on the following set of statements
Disagr
ee
Neutral
Agree
Stron
gly
agree
I love the
Potato chips
taste
of
18. Rate how strongly you agree or disagree on the following set of statements
Disagre
e
Neutr
al
Agree
Strongly
Agree
entertainment
I frequently go out on
weekends
I enjoy surfing the net
Good advertisements
influence
my
purchase decisions
I
take
public
transportation daily
Personal Information
19. Age ____________
20. Gender
Male
Female
School
Post Graduate and above
High School
Others _________
0-10,000
30,001 50,000
10,001 30,000
50,001 & above
Graduate