Good News/Neutral Sample 1

July 4, 20xx
Modified w/ indented first lines format

Mr. Min-sup Kim, Director

Educational Media Department
Leeward Community College
96-045 Ala Ike Street
Pearl City, HI 96783
Aloha, Mr. Kim,

Subject: Oracle 8i Workshop

The direct approach

means the good news
what the reader wants to
know comes first.
Notice the absence of long
introductions.

Here is the information you requested on our upcoming Oracle workshop of August 11th
20xx.
What:
Oracle 8i Database Workshop
When:

Friday, August 11, 20xx, from 2 4 p.m.

Where:

AIMS lab located (Kuykendall 301)

The presenters are Brian Carr, database administrator, and Karen Anderson, Oracle
technician. They have just returned from an intensive two-week workshop at Oracle and have a
lot to share with us. The topics they plan to cover include:
Oracle 8i Database Terminology
Installation and Maintenance
Oracle 8i Scalability
Disaster recovery techniques
New Oracle 9i Features

details the
reader wants
presented in an
easy to read
format

friendly close
and easy action
encourage
further contact

You and your staff are welcome to attend. Please RSVP by August 2nd by sending an
email to the AIMS Lab at aims@hawaii.edu.
Sincerely,

Paula Yoshimoto
AIMS Lab Manager

Good News/Neutral Sample 2

EGETARIAN CATERING SERVICES

1102 Carrot Street, Honolulu, HI 96817 (808) 553-0082

Simplified Letter Format

December 1, 20xx
Ms. Wilma Gorman
3392 Bedrock Drive
Aiea, HI 96701

Good news messages say "yes" to

the reader and use the direct
approach. The letter start with
what the reader wants to know
the good news. The YOU-Attitude
focuses on reader benefit.

CATERING CONFIRMATION
Thank you for considering Vegetarian Catering Services for your party needs. As you
requested, here are the menu items and approximate costs for a party of 25:
Dinner menu includes vegetarian lasagna with French bread, fresh toss green
salad, stuffed tofu in marinara sauce, cheese filled ravioli and fried ice cream for
dessert.
Setup will commence 30 minutes before the start of your engagement and all
dining plates and utensils are included. Food warmers will be at your location
and will be picked up the following day.
Total cost for service of 25 people including tax is $330.00 to be paid in full upon
delivery.
If you have any questions about the menu items or if we can help you in any other way,
please call me at 225-9936.

BEVERLY WATSON, PRODUCTION MANAGER

Bulleted
and
numbered
lists make
it easy for
readers to
understand

the info
the first
time.

Good News/Neutral Sample 3

Feline Friends Day Care Center

22 Catwalk Lane, Honolulu, HI 96815 (808) 550-9782
Modified Format
December 1, 20xx
Ms. Susan Day
34-886 Aiea Heights Drive
Aiea, HI 96701

The direct approach means the good news what the

reader wants to know comes first. Notice the absence
of long introductions.

Dear Ms. Day

Congratulations, Ms. Day! You have been selected to join our team at Feline Friends Day
Care Center as Activity Manager. Your prior work experience at Hawaiian Humane
Society and educational background will be a welcome asset to our team.
Please stop by our office before December 20, 20xx, to fill out all personnel employment
forms and pick up your employee handbook. Also the following is a list of items you will
need to bring with you:
BLS Card
RMA Certification
Current TB clearance

Details the reader wants

are presented in an easy to
read format

We will setup a date for new employee orientation and can answer any questions you
may have about our company or policies.
Again, welcome aboard to Feline Friends Day Care Center. Please call me at (808) 5509782 if you have any questions or if I may help you in any way.
Sincerely,

Diane Farwell
Program Director

Good News/Neutral Sample 4

300 Ala Moana Blvd. Suite 321

Honolulu, HI 96814
Block Format
November 29, 20xx

Eric Yamamoto
2142 First Street
Honolulu, HI 96774
Dear Mr. Yamamoto,

The direct approach means the good news

what the reader wants to know comes
first. Notice the absence of long
introductions.

Good news, Mr. Yamamoto. You have just been approved for a new Visa Platinum
credit card with a credit limit of up to $25,000.
You will be able to exercise and enjoy all the benefits of being a Visa Platinum member.
Your credit card and credit limit will arrive shortly after you receive this letter.
For your convenience this holiday season, enjoy an introductory interest rate of 0% until
June 20xx. If you have any questions, please call (917) 555-0018.
Thank you for your interest in Visa, and Happy Holidays!
Sincerely,

Joyce Fowler
Customer Service Director

Good News/Neutral Sample 5

University of Hawaii at Manoa

Kamakakuokalani Center for Hawaiian Studies
2645 Dole St. Rm. 211
Honolulu, Hawai'i 96822

April 24, 20xx

Simplified Letter Format
Mr. Keahi Hurley
91-9087 Hoopili St.
Ewa Beach, HI 96706

ADMISSION TO HAWAIIAN STUDIES PROGRAM

Congratulations, Mr. Hurley! You have been accepted to the Hawaiian Studies program
at the University of Hawai'i. We are excited to meet you and begin the process of
enrollment.
Hawaiian Studies is a growing program with professional professors that have studied
and taught for many years about their subject. In the fall, a new course will be offered,
Lo'i Kalo: Taro Culture, and this may be a subject you are interested in studying. The
Center for Hawaiian Studies, working with the department of Asian and Pacific
languages, has recently expanded academic degrees to include a Masters degree in
Hawaiian language.
Please call me at 955-2345 by May 1st to set up an appointment to complete your
enrollment packet and to select your courses for the upcoming summer session.

NOHEA KANA'IAUPUNI - ADVISOR

Good News/Neutral Sample 6

Simplified Format

L E T T E R H E A D
November 28, 20xx

Ms. Paula Wyatt, President

Sun Software Corporation
123 Hayes Street, Suite 366
Palo Alto, CA 90214

LETTER OF RECOMMENDATION FOR RAYLENE CHANG

Letter offers
specific
accomplishments
as proof of the
subject's
initiative
and good work

It is a pleasure to provide you with information about Raylene Chang, who is a possible candidate
for the Systems Administration position with your company. Raylene has been employed with
Case Management Works since 2001. Her talents, skills, and dedication have helped the
company through the millennium without any complications.
During the first six months of Raylenes employment, she developed and completed the
companys policy and procedure manual. This manual has helped the company maintain
consistency and regulated company policies. Raylenes strong attributes are her organizational
skills and attention to detail. These special qualities enabled the company to meet deadlines and
helped to detect omissions in statistical reports.
Raylene is constantly attending computer seminars and reading books to keep current with new
technology. She has graciously accepted the responsibility of managing two different computer
operating systems (Windows NT/Small Business Server and Linux Red Hat) and has successfully
maintained it without problems or failure. She has scheduled system maintenance around the
companys hours of operation to ensure consistent workflow and minimize downtime. Raylene is
a good computer teacher and a patient and accommodating worker. Many of her co-workers have
remarked how easy she is to work with.
Raylene has unquestionable loyalty and devotion. She can be relied upon to deliver quality work
in a timely fashion. Her positive and professional disposition makes her a valuable and likeable
person. Raylene Chang will be a tremendous asset to your organization.

DONALD LITTLE CHIEF OPERATING OFFICER

Good News/Neutral Sample 7

Veterinary Science Pet Foods, Inc.

1234 Lela Ave.
Westborough, MA 01581

November 12, 20xx

Ms. Keisha Butler

We Care Animal Hospital
4321 Hare St.
Westborough, MA 01581
Dear. Ms. Butler

Block Letter Format

The direct approach means the good news

what the reader wants to know comes
first. Notice the absence of long
introductions.

Thank you for contacting Veterinary Science Pet Foods, Inc. As you requested, here is
our price list for our prescription veterinary foods to We Care Animal Hospital.
We may be the newest veterinary food line, but we have the finest veterinarians in the
country on our staff to formulate our vast line of prescription veterinary foods. We have
the stock, shipping facilities, and the professionalism to meet your special food needs.
The following inventory list and prices are available to you to review.
Proposed Inventory and Prices
The following foods are available for your canine patients.

Intestinal Calm
Early Stage Kidney
Late Stage Kidney
Diabetes Plus
Anorexic Diet
Weight Loss Plus
Liver life

Details the reader wants are

presented in an easy to read
format

5lb, 10lb, and 20lbs. dry bags; 24-12oz.cans

5lb, 10lb, and 20lbs. dry bags; 24- 12oz.cans
5lb, 10lb, and 20lbs. dry bags; 24-12oz. cans
5lb and 10lb. dry bags; and 24-12oz. cans
5lb and 10lb. dry bags; 24-12oz. cans
10lb. and 20lbs. dry bags; 24-12oz. cans
5lb. and 10 lb. dry bags; 24-12oz. cans

The following foods are available for your feline patients.

Urinary Tract Moderate
Urinary Tract Heavy

2lb, 6lb, and 12lb. dry bags; 24-8oz. cans

2lb, 6lb, and 12 lb. dry bags; 24-8oz. cans

Ms. Keisha Butler

page 2

Stone Work
Early Stage Kidney
Late Stage Kidney
Diabetes Plus
Anorexic Diet
Weight Loss Plus

November 12, 20xx

2lb, 6lb, and 12 lb. dry bags; 24-8oz. cans

4lb. and 8lb. dry bags; 24-8oz. cans
4lb. and 8lb. dry bags; 24-8oz. cans
4lb. and 8lb. dry bags; 24-8oz. cans
2lb and 6lb. dry bags; 24-8oz. cans
2lb, 6lb, and 12 lb. dry bags; 24-8oz. cans

Our pricing is known amongst the veterinary field to be the easiest to memorize! The
price is the same for all the different types of food based on weight. An example is
Diabetes Plus Feline 4lb. costs the same as 4lb. Early Stage Kidney Feline.
Prices (Cost)
2lb.
4lb.
5lb.
6lb.
8lb.
10lb.
12lb.
20lb.
8oz. cans (24 ct. case)
12oz. cans (24 ct. case)

$3.59
$4.90
$5.50
$5.99
$6.67
$7.77
$8.83
$10.30
$12.50
$14.50

Your retail cost will vary; most clinics mark up 25%.

Please call me at 508-366-7770 if you need any further assistance or have any questions.
I look forward to hearing from you again soon.
Sincerely,

Christian Kanoe
Executive Sales Manager

Good News/Neutral Sample 8

Burger King
Customer Service Department
1234 Hawaii Street
Honolulu, Hawaii 96814
Phone (808) 555-6789
Fax (808) 555-9090

Modified Format
November 28, 20xx

Ms. Betty Boone

987 Pensacola Street
Honolulu, HI 96813
Dear Ms. Boone:

The direct approach means the good news what the

reader wants to know comes first. Notice the absence
of long introductions.

Thank you for bringing to our attention of the too-narrow stalls in the womens restroom in store
#34. The women's bathroom stalls will be widened, as you requested.
This is good

As a result of your letter, the store inspector decided to remove one of the stalls in order to widen news because
the other stalls. The remodeling of the restroom will begin on December 1, 20xx, and is projected the writer
promises to
to be complete before the end of the year.
As a token of our appreciation, enclosed you will find a complimentary meal coupon to any of
our Burger King restaurants. Please call our customer service at (808) 555-6789 if you have any
questions.
Sincerely,

Michael Bauer
President
MB/tj
Enclosure

optional typist's notations (writer's and typist's initials)

address the
customer's
concerns.

Good News/Neutral Sample 9

I Mua Technologies
3567 Keoua Street
Honolulu, HI 96783

808.845.3345

www.imuatech.com

March 3, 20xx
Ms. Amy Bernard, Technology Director
Advanced Service Provider, Inc.
111 Hawaii Way
Honolulu, Hawaii 96819

Simplified Format

PROPOSAL FOLLOW-UP
Thank you for deciding to have I Mua Technologies (IMT) develop the intranet infrastructure
solution for your company.
I Mua Technologies will provide the following services, as provided in the negotiated contract:
System Development. IMT will develop a solution based on in-house research of
everyday business activities of Advanced Service Provider, Inc. The developmental
process will be part of the implementation of Phase I.
Installation and Deployment. After completion of research and a solution has been
agreed upon, the custom system will be installed and enter the testing phase.
Training. IMT will provide all necessary training through documents and workshops for
all first level users, which includes managers and/or system administrators. Upon
completion, trainees will become certified and will provide all necessary training to lower
level users.
System Maintenance. General maintenance and upgrades of software and hardware
units will be provided as part of the service agreed between IMT and the client.
We look forward to creating a custom computing solution that will increase the effectiveness of
the day-to-day business transactions of Advanced Service Provider, Inc.
Ms. Keala Smith, new contracts manager, will call you in the next week. In the meantime, if you
have any, please call me at 555-9876 etc. 521.

(Mr.) WAIPA HENRY - PRESIDENT